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Search results for: social media marketing
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Estimating the Impact of Globalization on International Competitiveneess : a Multidimensional Approach
PublicationThis paper examines the effects of globalization on international competitiveness (IC). The aggregated and disaggregated indices of IC (World Economic Forum) and globalization (KOF) for 132 countries in 2008 are used for the estimation of regression functions. The results show that globalization positively influences IC at the highest aggregation levels of the indices used. Social and political globalization affect IC at intermediate...
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Myths and facts about women aged 50+
PublicationThis study attempts to confront the three stereotypes attributed to women aged 50+ in Poland: the one related to women being interested in retiring as early as possible, the other related to the lack of educational activity and reluctance to acquire new knowledge and skills, and the third related to the image of a grandmother focused on looking after her grandchildren. The author’s aim is to present rational arguments in favour...
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A Universal Theory of Wisdom . A Mind - oriented Approach
PublicationThe purpose of the paper is to synthesize the issues of human wisdom in terms of minds which create knowledge-based judgment. We form a transdisciplinary, big-picture view of the wisdom of humans. Findings: Wisdom is the right judgment and choice in the context of the art of living. Practical implications: Wisdom can be developed within the set of minds. Social implications: To pursue wisdom in thinking and action, one must extend...
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De la façon dont les réseaux sociaux se croisent dans la vie des migrants
PublicationÉste es un texto muy complicado de titular. A pesar de lo sugerente de la idea de escribir acerca de dos conceptos intensamente relacionados, como son el de migración y el de redes. Esta misma intensidad en su interrelación implica una multiplicidad de sentidos que complican el trabajo explicativo del científico social, por su cuantioso número de opciones, y el trabajo comprensivo del lector, por la posible confusión que esta situación...
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Modernity and postmodernity in architectural education
PublicationThe purpose of this article is to present a philosophical education strategy for architecture and interior architecture faculties. The approach is the result of trial and error in lectures and debates with students of philosophical courses in these fields. The presented article is not a result of empirical research, but rather a report on the problems encountered and proposals for their solution. The experience gained from conducting...
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Concrete versus green corridors in road planning. Gdansk case
PublicationThe aim of an article is to present the threats which may be caused by the construction of the transit road inside the city structure, and some mitigation measures aiming to eliminate or minimize environmental and landscape damages and social problems. Theoretical guidelines and conclusions will be followed by the example illustrating the problem. As an answer, some guidelines enabling sustainable road planning will be presented....
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Multicultural coastal cities: what are the differences in culture of urban planning management. Comparison analysis of Gdańsk and Gdynia
PublicationThe goal of this book chapter is the analysis of the multiculturalism of the seaside cities (Gdansk and Gdynia). We define multiculturalism by ethnic aspects, as concentration of multiple nationalities and ethnic groups over the given area and non ethnic aspects, as occurrence of multiple symbols, signs or cultures. We sense multiculturalism of the cities through the cultural and social properties of the citizens and urban architecture....
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Strategic aspects in spatial planning - theory and practice in largest cities of Poland
PublicationThe rate of changes and the growing uncertainty rise to the need for a strategic approach to development planning, which is active and flexible in relation to the changing reality. Strategic planning, occurring in companies, was adapted by the social-economic development planning of self-government units. However, there are difficulties in applying the strategic planning in the spatial planning and integration of the two forms...
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Doing Well by Doing Good- CSR in a Global Context
PublicationNowadays, there is a general understanding that stakeholders are crucial for the successful enterprise. There is also a need to think about Corporate Social Responsibility (CSR) in a global context. Never before corporations enjoyed so much power and authority. Corporations need to evolve, re-think their strategies and change their processes accordingly. However, as of now, there is no agreed way of measuring overall sustainability...
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The Changing Nature of In‐Between Spaces in the Transformation Process of Cities
PublicationIn the in‐between spaces of cities, there are many problems of various nature and scale: functional, spatial, economic, environmental, visual, and social. There are also some hidden potentials that can be activated. The aim of the article is to explore the possibilities of solving existing problems and to show the possibilities of using the potentials of in‐between spaces with regard to the changing nature of a city. The article,...
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Europe, between Mandatory and Voluntary Approach to CSR: Some New Evidence from the Polish Listed Companies
PublicationThis paper aims to explore the relationship between corporate governance rules and application of CSR practices into operations of the top 30 companies listed on the Warsaw Stock Exchange. Since in Poland, so far, there is no obligation to follow any specific CSR standards or to make disclosures of non-financial, social and environmental information, this is still a fully voluntary approach. At the moment, only some of the companies...
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The atlas of inequality aversion: theory and empirical evidence on 55 countries from the Luxembourg Income Study database
PublicationResearch background: In the distributive analysis, the constant relative inequality aversion utility function is a standard tool for ethical judgements of income distributions. The sole parameter ε of this function expresses a society’s aversion to inequality. However, the profession has not committed to the range of ε. When assessing inequality and other welfare characteristics, analysts assume an arbitrary level of ε, common...
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Consequences of russia’s military invasion of Ukraine for Polish-Ukrainian trade relations
PublicationAn accurate forecast of interstate trade volume allows for short-term and long-term planning, particularly deciding on state budget revenues, foreign exchange earnings, border arrangement, other infrastructure, migration and social policies. Hostilities are destructive so the russian military aggression against Ukraine in 2022 needs to be assessed in terms of its effects on key economic aspects of Polish-Ukrainian relations, as...
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Konsumenci pokolenia Y - nowe wyzwanie dla komunikacji marketingowej
PublicationCelem artykułu jest wykazanie zmian jakie zaszły w zachowaniach konsumentów w XXI wieku - na przykładzie segmentu rynku jaki stanowią konsumenci pokolenia Y - i idącej za tym konieczności adaptacji działań marketingowych. Przeprowadzona analiza literatury wykazała, że pokolenie Y jest pierwszym pokoleniem, które całe swoje życie spędziło w tzw. środowisku cyfrowym. Stanowi to wyzwanie dla osób zajmujących się marketingiem,...
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Rola inicjatyw społecznych w ochronie dziedzictwa kulturowego na przykładzie mozaiki Anny Fiszer na ścianie kina Neptun w Gdańsku
PublicationStreszczenie: Rola inicjatyw społecznych w ochronie dziedzictwa kulturowego na przykładzie mozaiki Anny Fiszer na ścianie kina Neptun w Gdańsku. Celem artykułu jest wykazanie roli inicjatyw społecznych w budzeniu poczucia odpowiedzialności za dziedzictwo materialne i kulturowe. Przyjęto założenie, że dla lokalnych społeczności miasto jest przestrzenią pamięci. Nastrój, atmosfera i klimat miejsca to słowa, które określają fizyczny...
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Application of the Fractional Fourier Transform for dispersion compensation in signals from a fiber-based Fabry-Perot interferometer
PublicationOptical methods of measurement do not require contact of a probe and the object under study, and thus have found use in a broad range of applications such as nondestructive testing (NDT), where noninvasive measurement is crucial. Measuring the refractive index of a material can give a valuable insight into its composition. Low‑coherence radiation sources enable measurement of the sample’s properties across a wide spectrum, while...
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Definition of urban regeneration projects in Russian cities
PublicationUrban regeneration is extremely important process for Russian cities, which faced to the challenges of post-industrial economy. In an attempt, to explain needs of urban regeneration in Russian megacities author analyzed the social and economic trends and some historic features of Russian cities development. The article identified the key areas for regeneration such as the regeneration of historic core, the regeneration of the urban...
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VERSATILE SPACE OF PERSIAN COURT HOUSE IN ISFAHAN USED AS POLISH CHILDREN HABITAT DURING THE WW2
PublicationDuring WW2 thousands of Polish citizens were deported to Siberia and Kazakhstan in the USSRdoomed to exterminating labour. The Polish army was also detained there. The Iranian Shahallowed Polish soldiers and civilians to cross from Russia to Iran. In Isfahan Polish fugitives, mainlychildren, were accommodated in Persian traditional court houses which were converted into theirtemporary habitat, where new...
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Multidimensional Scaling Analysis Applied to Music Mood Recognition
PublicationThe paper presents two experiments aimed at categorizing mood associated with music. Two parts of a listening test were designed and carried out with a group of students, most of whom where users of online social music services. The initial experiment was designed to evaluate the extent to which a given label describes the mood of the particular music excerpt. The second subjective test was conducted to collect the similarity data...
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Productive aging
PublicationThe term “productive aging” refers to the participation of older adults in different activities that contribute to generating goods and services and develop the capacity to produce goods and services. In that sense, it includes both the economic activity of this group – serving in the paid workforce – and its social productivity, understood as volunteer activities (Bass et al. 1993). In the broader sense, “productive aging” can...
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Student competitions as a socio-spatial tool for planning urban structures
PublicationThe aim of the article is to show the interdependencies between theory and practice based on the example of the student competitions at the Faculty of Architecture at the Gdańsk University of Technology. These competitions, on the one hand, broaden the spectrum of issues related to design and, on the other hand, contribute to the better recognition of problems related to tasks to be solved. Both the teaching and applicational aspects...
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Stress Detection of Children With ASD Using Physiological Signals
PublicationThis paper proposes a physiological signal-based stress detection approach for children with autism spectrum disorder (ASD) to be used in social and assistive robot inter- vention. Electrodermal activity (EDA) and blood volume pulse (BVP) signals are collected with an E4 smart wristband from children with ASD in different countries. The peak count and signal amplitude features are derived from EDA signal and used in order to detect...
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A theoretical framework for understanding trust and distrust in internet voting
PublicationEach and every case of success and failure in the implementation of internet voting is permeated by a common element: the concept of trust. Several researchers highlighted the relevance of creating trust for the successful implementation of technology [15] and, in particular, of internet voting [13]. But the concept itself is complex and challenging to define, for one fundamental reason: it is a concept of everyday social use...
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Mentor&Student Research Lab: new type of architectural and urban design workshops, new opportunities, valuable results
PublicationThe space around us has significantly changed during last years. Polish cities have undergone a major transformation following political, economical and social transition [8]. Similar change is noticeable at universities and their educational programmes for architecture and spatial planning students. Nowadays designers and activists tackle completely different problems and have different opportunities than their older colleagues...
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Interdisciplinarity in Smart Sustainable City education: exploring educational offerings and competencies worldwide
PublicationMore and more higher education institutions are offering specialized study programs for current and future managers of Smart Sustainable Cities (SSCs). In the process, they try to reconcile the interdisciplinary nature of such studies, covering at least the technical and social aspects of SSC management, with their own traditionally discipline-based organization. However, there is little guidance on how such interdisciplinarity...
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REVITALIZATION PROJECT OF SLUM TRANSFORMATION: A CASE STUDY HAY-AL TANAK,BEIRUT,LEBANON
PublicationSlums are global phenomena that exist as a solution for those who couldn’t afford a house. This phenomenon is growing accompanying the rapid urbanization and the growth of the urban population, three-quarter of the world population anticipated to live in an urban environment by 2050 (Avis, 2016, p. 57). This paper reviews slum's evaluation of the revitalization project for one of the poorest slums in Beirut called Hay-Al Tanak....
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Towards defragmented Lighting Design: concatenating research theories for effective use in design practices.
PublicationThis paper aims to provide guidelines for transferring design research to practice in the realm of lighting. It is based on the premise that design research in lighting should function as a development of practice, instead of being a distraction to it. Design research refers to the scholarly inquiry that seeks to advance design by studying and improving it in systematic and scientific ways by expanding, testing and operationalizing...
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Old Problems - New Solutions: Conversion of Capitals as a Tool for Shaping the Competitive Position in the Economic Field
PublicationThe acts and operations any social actor effectuates in each of the logically distinguished spheres of reality are conditioned by many factors, among which a reliable analysis of the strengths and weaknesses of an agent should be considered of utmost importance. The concept of capitals presented in this article divides the quantity of resources available to all acting agents into four main categories (which allows for determining...
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Symbolic Violence in Socio-Educational Contexts. A Post-Colonial Critique [Review of the book]
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THE INFRASTRUCTURE OF THE INSURANCE RISK
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Met and unmet care needs of older people with dementia living at home: Personal and informal carers’ perspectives
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EU-Russian Relations and the Eastern Enlargement: Integration or Isolation
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Democratisation and Institutional Development in Romania after 1989
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Inhibitors of amino acids biosynthesis as antifungal agents
PublicationFungal microorganisms, including the human pathogenic yeast and filamentous fungi, are able to synthesize all proteinogenic amino acids, including nine that are essential for humans. A number of enzymes catalyzing particular steps of human-essential amino acid biosynthesis are fungi specific. Numerous studies have shown that auxotrophic mutants of human pathogenic fungi impaired in biosynthesis of particular amino acids exhibit...
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Modelling of elastic wave propagation in a bolted joint using a thin layer of shell elements
PublicationThere are many mathematical models describing the propagation of elastic waves through the imperfect boundary of two media. They were successfully applied to modelling of high frequency bulk waves and their interaction with local defects. On the other hand, the existing literature models of bolted connections ignore the aspect of imperfect connection between elements. Therefore, this paper presents the concept of application of...
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Copper-based 2D-coordination polymer as catalyst for allylation of aldehydes
PublicationA copper-tartrate, [Cu2(Tart)2(H2O)2]·4H2O, was synthesized at room temperature in aqueous media using copper chloride and D-tartaric acid. The compound crystallizes in the monoclinic system P21 space group and was characterized by infrared spectroscopy, thermogravimetry, X-ray powder diffraction and the results are in good agreement with the single crystal...
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Theoretical Model of Acoustic Wave Propagation in Shallow Water
PublicationThe work is devoted to the propagation of low frequency waves in a shallow sea. As a source of acoustic waves, underwater disturbances generated by ships were adopted. A specific feature of the propagation of acoustic waves in shallow water is the proximity of boundaries of the limiting media characterised by different impedance properties, which affects the acoustic field coming from a source situated in the water layer “ deformed”...
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Plate heat exchanger with porous structure for potential use in ORC system
PublicationThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The passive intensification was obtained by a modification of the heat transfer surface, which was covered by a metallic porous microlayer. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one...
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Plate heat exchanger with porous structure for potential use in ORC system
PublicationThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The passive intensification was obtained by a modification of the heat transfer surface, which was covered by a metallic porous microlayer. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one...
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Influence of metallic porous microlayer on pressure drop and heat transfer of stainless steel plate heat exchanger
PublicationThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. On the heat transfer surface of heat exchanger the metallic porous layer was created. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one – the identical heat exchanger but with the modified...
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Elektrownia Ostrołęka C w budowie a „momentum-FSI”
PublicationMimo przeszkód, trwa budowa elektrowni Ostrołęka C. O tym zapewniają nas główni decydenci – Jarosław Małkowski, Prezes Elektrowni Ostrołęka, czy Sławomir Żygowski, Prezes GE Power, firmy odpowiedzialnej projekt, wykonanie i budowę. Możemy o tym dowiedzieć się w mediach społecznościowych. Ale te same media informują również, że 31 lipca 2019 r. Sąd okręgowy w Poznaniu stwierdził nieważność uchwały Walnego Zebrania Akcjonariuszy...
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Fluorescence of nanodiamond cocktails: pH-induced effects through interactions with comestible liquids
PublicationFluorescent nanodiamonds with nitrogen-vacancy centers have become important nanoscale probes for sensing and imaging. The surface chemistry of the nanodiamonds influences their emission, interactions, and quantum properties. In this work, we propose to utilize fluorescent nanodiamonds as photostable markers for investigation of comestible liquids. We prepared nanodiamond/comestibles suspensions/cocktails with a wide range of pH...
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Synthesis and biological evaluation of novel analogues of batracylin with synthetic amino acids and adenosine: an unexpected effect on centromere segregation in tumor cells through a dual inhibition of topoisomerase IIa and Aurora B
PublicationIn the search for new anticancer agents we designed and synthesized batracylin derivatives with linking synthetic amino acid side chains of different lengths and adenosine. Unexpectedly, we have found that in water and the culture media adenosine–amino acid–BAT conjugates form supramolecular structures and this prevents these compounds from entering cells. Consequently, these compounds exerted no biological activity when tested...
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Learning design of a blended course in technical writing
PublicationBlending face-to-face classes with e-learning components can lead to a very successful outcome if the blend of approaches, methods, content, space, time, media and activities is carefully structured and approached from both the student’s and the tutor’s perspective. In order to blend synchronous and asynchronous e-learning activities with traditional ones, educators should make them inter-dependent and develop them according to...
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Wizualna komunikacja marketingowa w architekturze
PublicationKomunikacja marketingowa jest pojęciem z zakresu ekonomii, które coraz częściej pojawia się w związku z kształtowaniem architektury, jako przestrzeni współczesnego życia. Z punktu widzenia marketingu bardzo ważny jest produkt: architektura i przestrzeń same mogą stać się produktami, ale przede wszystkim mogą być identyfikowalnym wizualnie opakowaniem dla produktu. Siedziba przedsiębiorstwa czy salon sprzedaży musi być rozpoznawalny...
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Hidden Champions of Poland
PublicationPoland is a country with a strong entrepreneurial spirit. The hidden champions’ performance has been closely related to political and economic changes: the fall of communism in 1989 and the transition from a centrally planned economy to a market economy. This led to the emergence of small private businesses focused on the domestic market. The accession to the European Union in 2004 created new perspectives for the hidden champions’...
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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland
PublicationThe promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Sustainable monument preservation in architectural education
PublicationThe aim of this article is both to present the need for changes in architectural and conservation education in a modern, rapidly changing world, as well as to outline solutions to this problem. In the modern world, the field of objects that one intends to protect is expanding. It is necessary to adapt the architectural education to these changes. Due to the current pace of social, political...
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International architectural - urban - landscape design workshops to strengthen students’ education, capabilities and mobility
PublicationFive international architectural/urban/landscape workshops in Poland and Portugal between 2011 and 2015 are discussed in this article. The general aims of the workshops were to plan to connect divided city spaces, to harmonise them and make them attractive for different uses. The main task was to create in multicultural groups of students the vision of sustainable development in the context of architecture, urban and landscape...