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Search results for: inbound marketing
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A METHOD OF TRUST MANAGEMENT IN WIRELESS SENSOR NETWORKS
PublicationThe research problem considered in this paper is how to protect wireless sensor networks (WSN) against cyber-threats by applying trust management and how to strengthen network resilience to attacks targeting the trust management mechanism itself. A new method, called WSN Cooperative Trust Management Method (WCT2M), of distributed trust management in multi-layer wireless sensor networks is proposed and its performance is evaluated....
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Methods of Assessment of Metal Contamination in Bottom Sediments (Case Study: Straszyn Lake, Poland)
PublicationThe concentrations of six metals (Zn, Cu, Pb, Ni, Cr, and Cd) were investigated in bottom sediments of Straszyn Lake (North Poland). This study was designed to determine a total content of metals and to assess their mobility and bioavailability. The sequential extraction was used to fractionate metals into five fractions: exchangeable, bound to carbonates, bound to Fe–Mn oxides, bound to organic matter, and residual. The evaluation...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublicationArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Współczesny Word of Mouth – dylematy pojęciowe
PublicationPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Re-thinking the city in the context of suburban landscapes. The case of Visula River delta water - landscapes and urban transformation processes in Gdańsk
PublicationThe text draws attention to the significant role of landscape formations surrounding the city and their role in marking out directions for the transformation and development of urban areas with the particular emphasis on public spaces. The article presents the need for a more conscious design strategies that are based on connectedness of urban spaces, which is built on landscape's characteristics, as an essential starting point...
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Etyka public relations - jak uczyć, dylematy nauczyciela akademickiego
PublicationArtykuł porusza niezmiernie ważny problem - jak przekazywać wiedzę o fundamentalnych zasadach etycznych w prowadzeniu wszelkiej działalności gospodarczej, jak kształcić postawy odpowiedzialnego przedsiębiorcy i pracownika. Dziedzina Public relations w ostatnich latach cieszy się bardzo złą opinią - tak w Polsce jak i na świecie - autorka artykułu porusza ten problem wskazując, że istotą public relations są działania , mające na...
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Technology transfer centers as an instrument for the development of technological capabilities
PublicationPurpose of the article is to show how technology transfer centers (TTCs) can affect the development of technological capabilities as a result of cooperation between the science and business sectors on the example of Polish experiences in this field. Scientific aims: The first scientific aim was to present the role of TTCs in the development of technological capabilities. The second scientific aim was to discuss the research results...
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Markthal Rotterdam as a contemporary continuation of nineteenth-entury market-halls' architectural ideas in Europe, 3rd International Multidisciplinary Scientific Conference, Social Sciences and Arts, Conference proceedings, book 4, Arts, Performing Arts, Architecture and design, Volume II, Vienna, Austria; pp. 391-398
PublicationIn the nineteenth century the reorganization of the European city local trading model resulted in the network of a series of newly constructed covered market halls. The large-format objects superseded the trade forms of previous streets and squares. In the second half of the twentieth century the panoply of the public trade markets was dominated by food super- and hypermarkets. It seemed that the era of old-time market halls,...
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Segmentation of academic community for the purposes of mobility plan development – case study of Gdansk University of Technology
PublicationThe objective of the paper is to analyse the structure of academic community for its transport behaviour and attitudes using the example of the Gdansk University of Technology (the GUT) in Poland. Once understood, the group can be divided into homogenous sub-groups and studied for their potential and ways to influence their behaviour, attitudes and transport patterns. The results may be used to develop dedicated actions designed...
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Kreowanie wizerunku miasta przez działania rewitalizacyjne - przykład Gdańska
PublicationArtykuł wskazuje potencjał działań rewitalizacyjnych w procesie budowania wizerunku miasta. W tym kontekście podkreślono rolę city-marketingu, przywołując koncepcję miasta jako produktu. Zaakcentowano także różnicę pomiędzy marketingiem urbanistycznym a turystycznym. Ukazano również związek pomiędzy kreowaniem wizerunku miasta, a rozwojem przemysłów dóbr kultury oraz turystyką miejską. Koncentrując się na przykładzie Gdańska, wskazano...
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Zarządzanie i Marketing ( WILIŚ / Budownictwo / Niestacjonarne II stopnia / semestr I) - 2022/2023
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Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2022/2023
e-Learning CoursesPrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2022/2023 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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Zarządzanie i Marketing ( WILIŚ / Budownictwo / Niestacjonarne II stopnia / semestr I) - 2023/2024
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Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2023/2024
e-Learning CoursesPrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2023/2024 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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Zarządzanie i Marketing ( WILIŚ / Budownictwo / Niestacjonarne II stopnia / semestr I) - 2024/2025
e-Learning Courses -
Zarządzanie i Marketing, Budownictwo / studia stacjonarne II st. / sem. II, 2024/2025
e-Learning CoursesPrzedmiot dla studentów kierunku Budownictwo Stacjonarne II stopnia / semestr II semestr zimowy 2023/2024 Prowadzący: dr inż. Magdalena Apollo Wykład: Przedstawienie poza technicznych aspektów funkcjonowania współczesnych przedsiębiorstw, decydujących o ich konkurencyjności na rynku Laboratorium: Realizacja projektu semestralnego w postaci planu marketingowego dla wybranej firmy budowlanej
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An Algorithm for Listing All Minimal 2-Dominating Sets of a Tree
PublicationWe provide an algorithm for listing all minimal 2-dominating sets of a tree of order n in time O(1.3248n) . This implies that every tree has at most 1.3248 n minimal 2-dominating sets. We also show that this bound is tigh.
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HDAC Inhibitors: Innovative Strategies for Their Design and Applications
PublicationHistone deacetylases (HDACs) are a large family of epigenetic metalloenzymes that are involved in gene transcription and regulation, cell proliferation, differentiation, migration, and death, as well as angiogenesis. Particularly, disorders of the HDACs expression are linked to the development of many types of cancer and neurodegenerative diseases, making them interesting molecular targets for the design of new efficient drugs...
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Pursuing the Deep-Learning-Based Classification of Exposed and Imagined Colors from EEG
PublicationEEG-based brain-computer interfaces are systems aiming to integrate disabled people into their environments. Nevertheless, their control could not be intuitive or depend on an active external stimulator to generate the responses for interacting with it. Targeting the second issue, a novel paradigm is explored in this paper, which depends on a passive stimulus by measuring the EEG responses of a subject to the primary colors (red,...
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Why are trees still such a major hazard to drivers in Poland?
PublicationRoadside trees are one of Poland's most serious road safety issues. Since 2009 more than 2800 people have been killed as a result of tree collisions; this represents about 15% of all of Poland's accident fatalities between 2009 and 2013. In some of the country's regions striking a tree caused more than 30% of all road accident fatalities. With no proper regulations, guidelines or examples of good practice, roadside environments...
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Rotational Molding of Linear Low-Density Polyethylene Composites Filled with Wheat Bran
PublicationApplication of lignocellulosic fillers in the manufacturing of wood polymer composites (WPCs) is a very popular trend of research, however it is still rarely observed in the case of rotational molding. The present study aimed to analyze the impact of wheat bran content (from 2.5 wt.% to 20 wt.%) on the performance of rotationally-molded composites based on a linear low-density polyethylene (LLDPE) matrix. Microscopic structure...
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Minimal double dominating sets in trees
PublicationWe provide an algorithm for listing all minimal double dominating sets of a tree of order $n$ in time $\mathcal{O}(1.3248^n)$. This implies that every tree has at most $1.3248^n$ minimal double dominating sets. We also show that this bound is tight.
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An algorithm for listing all minimal double dominating sets of a tree
PublicationWe provide an algorithm for listing all minimal double dominating sets of a tree of order $n$ in time $\mathcal{O}(1.3248^n)$. This implies that every tree has at most $1.3248^n$ minimal double dominating sets. We also show that this bound is tight.
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3-Monochloropropane-1,2-diol in Infant Foods and Human Breast Milk: Determination by GC-MS
Publication3-Monochloropropane-1,2-diol is one of the food borne contaminants called chloropropanols. Over the last decade plenty of analytical methods was developed in order to determine 3-monochloropropane-1,2-diol in its free and bound form in various foodstuffs with the use of GC-FID, GC-ECD, LC-TOFMS and finally GC-MS, which is now widely used in laboratories. The aim of this research was the determination of 3-monochloropropane--1,2-diol...
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PODSTAWY ZARZĄDZANIA I MARKETINGU - wykład ( prowadzący: dr inż. Marcin Szczepański )
e-Learning CoursesKurs przeznaczony dla studentów III semestru studiów inżynierskich na kierunku Transport, zajęcia wykładowe.
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PODSTAWY MARKETINGU - Z I ST, sem. 2 - lato 2023/24
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The POCOBIO Database for Computed Scattering Cross-Sections for Positron Collisions with Biomolecular Systems
PublicationThe design of a database for positron interactions with biomolecular systems is outlined. The database contains only scattering cross sections, which are derived from theory. The data model is defined in a very flexible way, which facilitates the usage of weakly bound clusters of molecules and molecular systems with many tautomeric forms.
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Comparison of the Efficiency of Hetero- and Homogeneous Catalysts in Cellulose Liquefaction
PublicationBiomass liquefaction is a well-known and extensively described process. Hydrothermal processes are well understood and can be used in the fuel industry. The use of organic solvents can result in full-fledged products for use in the synthesis of polyurethanes. The plastics industry, including polyurethanes, is targeting new, more environmentally friendly solutions. One of these is the replacement of petrochemical polyols with compounds...
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Design, synthesis, and biological evaluation of tetrahydroquinolinones and tetrahydroquinolines with anticancer activity
PublicationColorectal cancer (CRC) is the most commonly diagnosed cancer in Europe and the United States and the second leading cause of cancer related mortality. A therapeutic strategy used for the treatment of CRC involves targeting the intracellular levels of reactive oxygen species (ROS). In this study, we synthesized a series of novel tetrahydroquinolinones and assessed their ability to inhibit CRC growth and proliferation by evoking...
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Ultrasound assisted synthesis of 3-alkynyl substituted 2-chloroquinoxaline derivatives: Their in silico assessment as potential ligands for N-protein of SARS-CoV-2
PublicationIn view of recent global pandemic the 3-alkynyl substituted 2-chloroquinoxaline framework has been explored as a potential template for the design of molecules targeting COVID-19. Initial in silico studies of representative compounds to assess their binding affinities via docking into the N-terminal RNA-binding domain (NTD) of N-protein of SARS-CoV-2 prompted further study of these molecules. Thus building of a small library of...
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublicationRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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Personal branding of artists and art-designers: necessity or desire?
PublicationPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Application tool for IP QoS network design
PublicationDespite the fact that differentiated-service-aware network implementation has been a widely discussed topic for quite some time, network design still proofs nontrivial. Well developed software could put an end to network designer's problems. This chapter describes work, which has been aimed at creating a comprehensive network design tool, offering a fair range of functionality and high reliability. The presented tool is able to...
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A remark on singular sets of vector bundle morphisms
PublicationIf characteristic classes for two vector bundles over the same base space do not coincide, then the bundles are not isomorphic. We give under rather common assumptions a lower bound on the topological dimension of the set of all points in the base over which a morphism between such bundles is not bijective. Moreover, we show that this set is topologically non-trivial.
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Ocena wybranych programów lojalnościowych Grupy Hotelowej Orbis
PublicationW artykule dokonano analizy i oceny wybranych programów lojalnościowych stosowanych przez Grupę Hotelową Orbis. Na początku przedstawiono główne założenia dotyczące programu lojalnościowego. Następnie zaprezentowano trzy programy lojalnościowe poddane analizie. Przedstawiono nazwę programu, jego formę, marki hoteli go stosujące, korzyści dla uczestników oraz uwagi dotyczące programu. Kolejnym etapem była ocena rozpatrywanych programów....
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Związek pomiędzy jakością informacji rynkowych a sukcesem tworzenia nowych produktów
PublicationWyniki badania empirycznego przeprowadzonego wśród krajowych przedsiębiorstw wysokiej techniki wskazują, że jakość informacji rynkowych wykorzystywanych w rozwoju nowych produktów stanowi istotną determinantę sukcesu tego rozwoju. Na jakość tę złożyły się takie cechy jak: wiarygodność, przydatność, aktualność i kompletność informacji. W świetle rezultatów podjętego badania, każda z tych cech jest istotnie, pozytywnie powiązana...
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Pojęcie wartości jako fundament budowania relacji rynkowych
PublicationW artykule przedstawiono pojęcie wartości, coraz szerzej funkcjonujące zarówno w literaturze, jak i praktyce. Pokazano różne podejścia i nurty badań zajmujące się wartością. Skupiono się jednak na wartości jako na pojęciu będącym podstawą budowania relacji rynkowych. Przedstawiono model zarządzania wartością relacji, a także zwrócono uwagę na szczególne znaczenie współtworzenia wartości.
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An Approximation of the Zero Error Capacity by a Greedy Algorithm.
PublicationWe present a greedy algorithm that determines a lower bound on the zero error capacity. The algorithm has many new advantages, e.g., it does not store a whole product graph in a computer memory and it uses the so-called distributions in all dimensions to get a better approximation of the zero error capacity. We also show an additional application of our algorithm.
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An Approximation of the Zero Error Capacity by a Greedy Algorithm
PublicationWe present a greedy algorithm that determines a lower bound on the zero error capacity. The algorithm has many new advantages, e.g., it does not store a whole product graph in a computer memory and it uses the so-called distributions in all dimensions to get a better approximation of the zero error capacity. We also show an additional application of our algorithm.
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PODSTAWY MARKETINGU - Z I ST, sem. 2 - lato 2023/24 - kopia
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Generation of Optimal Process Plan Alternatives for ManufacturingMechanical Components
PublicationOmówiono aktualny stan wiedzy dotyczący wykorzystania systemów komputerowo wspomaganego projektowania procesów technologicznych - CAPP. Przedstawiono problemy związane z integracją systemów CAPP z systemami CAD. Omówiono założenia dla generowania optymalnych wariantów procesów wytwarzania z zastosowaniem modułów technologicznych tzw. features, wg metody gałęzi i ograniczceń (ang. branch-and-bound).
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SIMPLIFIED MODELING OF STRESS AND DEFLECTION LIMIT STATES OF UNDERGROUND TANKS
PublicationFuel tanks are designed with regard to standard actions and operating conditions. The work analyses the impact of corrosion and other means to variation of stresses and deformation of a horizontal underground tank shell. The computations are preliminary. Due to the long computational time of the entire tank the analysis is restricted to its part only. The full analysis is bound to assess structural reliability, further allowing...
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The E-Cohomological Conley Index, Cup-Lengths and the Arnold Conjecture on T 2n
PublicationWe show that the E-cohomological Conley index, that was introduced by the first author recently, has a natural module structure. This yields a new cup-length and a lower bound for the number of critical points of functionals on Hilbert spaces. When applied to the setting of the Arnold conjecture, this paves the way to a short proof on tori, where it was first shown by C. Conley and E. Zehnder in 1983.
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Kamil Guzdek
PeopleI am Kamil Guzdek, an SEO expert with a strong academic background in search marketing. I have been involved with SEO since 2012 and have so far worked on more than 100 domains. I'm currently working at Electorlux - leading SEO works, and running pan-european campaigns. My work has been nominated to Global Search Awards and European Search Awards, which is why I'm looking forward to the future of search engine optimization. I...
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Spotkanie z cyklu: „Za kulisami biznesu” – Magdalena Głomska
EventsOtwarte spotkanie z cyklu: "Za kulisami biznesu". Gościem będzie Magdalena Głomska, CEO/Dyrektor Zarządzający „Digital & Brand”. Temat spotkania: Jak zamienić pracę w korporacji na własny biznes w czasie Covid?
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V edycję Ekonomicznego Uniwersytetu Dziecięcego na WZiE PG
EventsZapraszamy do zapisów uczniów klas 5-6 szkoły podstawowej (dzieci w wieku 10-13 lat) na zajęcia w zimowej edycji Ekonomicznego Uniwersytetu Dziecięcego prowadzonego na WZiE PG. Pierwsze zajęcia już 3 października 2019!
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MARKETING I BADANIA MARKETINGOWE - Z II ST MSU 4, sem. 1 - zima 2023/24
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The safety issue of roadside advertising – comparison of polish and abu dhabi regulations
PublicationIn Poland a large number of advertisements are located by the roadside. These ads do not support road traffic management and unlike the road marking system are not subject to any regulations. The advertiser’s goal is to communicate a message to as many recipients as possible. Drivers with different individual abilities, such as attention focusing, eye accommodation, speed of information processing, can be distracted, blinded or...
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Hat problem on a graph
PublicationThe topic of our paper is the hat problem. In that problem, each of n people is randomly fitted with a blue or red hat. Then everybody can try to guess simultaneously his own hat color looking at the hat colors of the other people. The team wins if at least one person guesses his hat color correctly and no one guesses his hat color wrong, otherwise the team loses. The aim is to maximize the probability of win. In this version every...
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On the size of identifying codes in triangle-free graphs
PublicationIn an undirected graph G, a subset C⊆V(G) such that C is a dominating set of G, and each vertex in V(G) is dominated by a distinct subset of vertices from C, is called an identifying code of G. The concept of identifying codes was introduced by Karpovsky, Chakrabarty and Levitin in 1998. For a given identifiable graph G, let gammaID(G) be the minimum cardinality of an identifying code in G. In this paper, we show that for any connected...