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Search results for: BRAND EQUITY
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Marcin Włoch dr inż.
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External Validation Measures for Nested Clustering of Text Documents
PublicationAbstract. This article handles the problem of validating the results of nested (as opposed to "flat") clusterings. It shows that standard external validation indices used for partitioning clustering validation, like Rand statistics, Hubert Γ statistic or F-measure are not applicable in nested clustering cases. Additionally to the work, where F-measure was adopted to hierarchical classification as hF-measure, here some methods to...
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INDFIRES Innovative and Effective Approaches to the Prevention and Intervention of Industrial Fires
ProjectsProject realized in Department of Transportation Engineering from 2020-12-03
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Badanie aktywności online polskich konsumentów dotyczącej marek
PublicationRozwój nowych trendów w internecie, a w szczególności Web 2.0, spowodował wzrost społecznego zaangażowania internautów oraz dalszy rozwój kanałów społecznościowych i tym samym różnego typu platform interaktywnych. Internet zachęca internautów do interakcji z witrynami, a za ich pośrednictwem z innymi użytkownikami sieci. Umożliwia im tworzenie treści na temat różne tematy, w tym na przykład związany z markami produktów. Dzięki...
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Knowledge Management
e-Learning CoursesBrand knowledge, customer knowledge, relations knowledge, market knowledge, „know how” etc., are intangible assets with great value to the organization today, and to leave these assets unmanaged would seem to be foolish in the extreme. The aim of the course is to explain: who/ why/ how to manage knowledge effectively. Welcome & GOOD LUCK :) Wioleta Kucharska
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Tracing financial innovation diffusion and substitution trajectories. Recent evidence on exchange-traded funds in Japan and South Korea.
PublicationSince the rapid growth of the popularity of ETFs, the potential substitution between innovative financial products, exchange-traded funds (ETFs), and traditional investment funds (open-end and closed-end funds) is recognized as one of the most-discussed issues in the financial industry. This is the first study to empirically verify and compare the diffusion and substitution of ETFs using monthly data on their assets in two selected...
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Signals of the NB-IoT network generated by using the radiocommunication tester R&S CMW500
Open Research DataThe published dataset contains signals of the NB-IoT networks generated in the controlled conditions by using the Rohde&Schwarz CMW500 radiocommunication tester and recorded by USRP-X310 device. A test signals of the NB-IoT networks operating in the in-band, standalone and guard-band modes were captured.
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Mirosław Włas dr inż.
PeopleWykształcenie : 1987-1991 – Liceum Ogólnokształcące im. Jana Bażyńskiego w Ostródzie – profil matematyczno-fizyczny 1991-1996 Politechnika Gdańska – studia na Wydziale Elektrycznym 1997-2002 Politechnika Gdańska – studia doktoranckie na Wydziale Elektrotechniki i Automatyki 1998- 1999 Politechnika Gdańska – kurs ekonomii na Wydziale Zarządzania i Ekonomii PG 1997-2000 – kurs j. angielskiego - Zespół Lektorów BEST – Gdańsk 2003...
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Ewa Głowińska dr inż.
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Grzegorz Zieliński dr inż.
PeopleAuthor of over 100 scientific publications (both in Polish and English) in the field of service management, entity improvement, including medical entities. Scientific and research interests include areas related to the maturity and excellence of enterprises in various aspects of their activities. He participated in research projects of the National Science Center and projects implemented by international consortia under the European...
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Angelica Pegani mgr
PeopleA graduate of the Faculty of Management and Economics of the Gdańsk University of Technology. She completed postgraduate management studies in the field of operational management in enterprises, including formulating an operational strategy and effective management of production and service processes, from the Gdańsk University of Technology and completed the Entrepreneurship Program from the Massachusetts Institute of Technology....
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Błażej Kochański dr
PeopleBłażej Kochański is an assistant professor at the Department of Statistics and Econometrics at the Faculty of Management and Economics of Gdańsk University of Technology, banking risk expert. He worked for banks in Poland and Europe, as a risk specialist, planning and analysis manager, chief risk officer, supervisory board member and management consultant. He built numerous credit risk management models, successfully managed credit...
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The number of individual clients who log in to the bank using internet banking at least once a month (2017)
Open Research DataTaking into account active users, i.e. those who have used Internet access at least once, the situation is a bit different. Out of 32.5 million people who have access to electronic banking, 14.7 million people worked at least once a month (data as at the end of 2017). It is worth noting, however, that in this group there was also an increase in the...
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Monika Arczyńska dr inż. arch.
PeopleArchitect and researcher with over 10 years of international experience in cultural projects. She has been working on the designs of Grand Egyptian Museum in Cairo, Palestinian Museum in East Bank, Giant’s Causeway Visitor Centre and National Centre for Contemporary Art in Moscow (with Heneghan Peng Architects). As a founder of A2P2 architecture & planning she runs architecture department of the company. In 2018 together with...
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublicationNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Tomasz Janowski dr
PeopleTomasz Janowski is the Head of the Department of Informatics in Management, Gdańsk University of Technology, Poland; Invited Professor at the Department for E-Governance and Administration, University for Continuing Education Krems, Austria; and Co-Editor-in-Chief of Government Information Quarterly, Elsevier. Previously, he was the founder and head of the United Nations University Operating Unit on Policy-Driven Electronic Governance...
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Measurements of AuAg nanostructures
Open Research DataExtensive UV-vis measurements of AuAg alloyed nanostructures created from thin films. Plasmonic band position dependence on fabrication parameters.
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Elgold partial: News
Open Research DataThe dataset contains 37 English texts scrapped from news websites. In each text, the named entities are marked. Each name entity is linked to the corresponding Wikipedia if possible. All entities were manually verified by at least three people, which makes the dataset a high-quality gold standard for the evaluation of named entity recognition and linking...
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublicationA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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Processed measurements of AuAg nanostructures
Open Research DataExtensive processed UV-vis measurements of AuAg alloyed nanostructures created from thin films. Plasmonic band position dependence on fabrication parameters.
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The authenticity in social media. Club and football players’ relations
PublicationThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Economic significance of initial public offerings in China and India
PublicationRapid economic growth in China and India has attracted attention of many researchers, focusing on various social and economic factors underlying the success of these countries. One of the key components of country’s economy is financial system which consists of segments such as banking sector and equity market. The topic of initial public offerings (IPOs), one of the corporate financing sources, involving raising funds through...
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Elgold partial: Automotive blogs
Open Research DataThe dataset contains 34 English texts scrapped from automotive blogs. In each text, the named entities are marked. Each name entity is linked to the corresponding Wikipedia if possible. All entities were manually verified by at least three people, which makes the dataset a high-quality gold standard for the evaluation of named entity recognition and...
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Elgold partial: Movie reviews
Open Research DataThe dataset contains 37 English texts with movie reviews. In each text, the named entities are marked. Each name entity is linked to the corresponding Wikipedia if possible. All entities were manually verified by at least three people, which makes the dataset a high-quality gold standard for the evaluation of named entity recognition and linking algorithms.
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Elgold partial: Job offers
Open Research DataThe dataset contains 34 English texts scrapped from the web portals offering job offers. In each text, the named entities are marked. Each name entity is linked to the corresponding Wikipedia if possible. All entities were manually verified by at least three people, which makes the dataset a high-quality gold standard for the evaluation of named entity...
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Elgold partial: Scientific papers' abstracts
Open Research DataThe dataset contains 87 Scientific papers' abstracts in English randomly chosen from the folowing scientific disciplines: Biomedicine, Life Sciences, Mathematics, Medicine, Science, Humanities, Social Science.
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Elgold partial: Amazon product reviews
Open Research DataThe dataset contains 34 Amazon product reviews in English. In each text, the named entities are marked. Each name entity is linked to the corresponding Wikipedia if possible. All entities were manually verified by at least three people, which makes the dataset a high-quality gold standard for the evaluation of named entity recognition and linking algorithms.
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Elgold partial: History blogs
Open Research DataThe dataset contains 13 texts from English history blogs. In each text, the named entities are marked. Each name entity is linked to the corresponding Wikipedia if possible. All entities were manually verified by at least three people, which makes the dataset a high-quality gold standard for the evaluation of named entity recognition and linking algorithms.
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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UV-Vis-DR-TiO2 heated at 400-600oC in Ar or H2
Open Research DataThese data contain UV-Vis/DR spectra of TiO2 heated at 400-600oC in Ar or H2. Transformation of spectra to Kubelka-Munk function was performed together with determination of band gap.
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Thickness and structure change of titanium (IV) oxide thin films synthesized by the sol–gel spin coating method
PublicationTitanium dioxide is a well-known material in nanotechnology, while it provides new opportunities due to its interesting properties, for example, as a semiconductor with a quite significant forbidden band gap energy of 3.2 eV. In this study, thin films of titanium dioxide (TiO2) were synthesized in amorphous and crystallographic systems using the sol–gel process. Atomic Force Microscopy (AFM), Raman spectroscopy and X-ray diffraction...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Impedance and cyclic voltammetry studies of GPLA electrodes after laser ablation
Open Research DataThe 3D printed GPLA electrodes present a brand new opportunity for electrode material for electrochemical biosensors. In order for the electrodes to be considered viable for electroanalysis studies, the pretreatment procedure must be applied in order to etch PLA matrix and reveal graphene filler. The following dataset presents an approach towards such...
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Number of individual clients who have signed an agreement enabling the use of internet banking (2017)
Open Research DataThe data show that at the end of 2017, 32.5 million people in Poland had the opportunity to use internet banking, i.e. signed an agreement enabling the use of internet banking. It is worth noting, however, that the so-called passive users - people who have access, but do not have to log into their account via an internet connection.
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Raw data of AuAg nanoalloy plasmon resonances used for machine learning method
Open Research DataRaw data used for machine learning process. UV-vis measurements of AuAg alloyed nanostructures created from thin films. Plasmonic band position dependence on fabrication parameters. Small presentation reviewing achieved structures and their properties.
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Challenges of branding and marketing of clusters
PublicationClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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Disappearing Bridge
PublicationThe main parts of the Hafen City’s residential development are still under construction. Close by, uninviting offi ce buildings defi ne Hammerbrook. Neighboring Rothenburgsort is inhabited by many citizens but lacks cultural attractions. Street traffic and water barriers distinctly separate the districts.
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Electrochemical Impedance Spectroscopy data of PDA-modified TiO2 nanotubes
Open Research DataThis dataset contains Electrochemical Impedance Spectroscopy data of the samples from TiO2 nanotubes modified with polydopamine. The studies were presented as a part of the research on "Band Gap Engineering toward Semimetallic Character of Quinone-Rich Polydopamine" (DOI: 10.1021/acs.jpcc.2c08804).
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Structure of the US investment company industry over the period 2000 to 2017: substitution analysis
PublicationOver the last years the investment company industry has undergone deep transformation in the majority of the most advanced economies, including the United States. Traditional investment companies, such as mutual funds, have lost their market share to innovative exchange-traded funds (ETFs). The main distinctive features of ETFs are listing and trading in their units on the stock exchanges as well as lower costs for investors. The...
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Szymon Olewniczak mgr inż.
PeopleI've been a part of the Gdansk University of Technology since 2013, when I started my bachelor's degree in computer science at the Faculty of Electronics, Telecommunications and Informatics. After receiving my master's degree in 2019, I've been working as an assistant at the Department of Computer Architecture. Since 2024, I am also the deputy head of my department. My research interests revolve around various NLP related topics,...
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XPS studies of PDA-modified TiO2 nanotubes
Open Research DataThis dataset contains the XPS results (survey and high-resolution spectra) of the samples from TiO2 nanotubes modified with polydopamine. The studies were presented as a part of the research on "Band Gap Engineering toward Semimetallic Character of Quinone-Rich Polydopamine" (DOI: 10.1021/acs.jpcc.2c08804).
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A Subspace-Splitting Moment-Matching Model-Order Reduction Technique for Fast Wideband FEM Simulations of Microwave Structures
PublicationThis article describes a novel model-order reduction (MOR) approach for efficient wide frequency band finite-element method (FEM) simulations of microwave components. It relies on the splitting of the system transfer function into two components: a singular one that accounts for the in-band system poles and a regular part that has no in-band poles. In order to perform this splitting during the reduction process, the projection...
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Green and equitable analytical chemistry
PublicationGreen analytical chemistry introduces the ideas of reduction ofanalytical activities impact on the environment. However, to bemore sustainable, analytical chemistry should include socialaspects in greater manner. In this light‘equitable’analyticalprocedures, which are easily available in terms of price andapplicability by everyday user, are developed. These positivetrends are observed as many procedures, based on commonlyused for...
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Filtering EBG Structures Implemented in Coplanar Waveguide Feedline of Planar Slot Antenna
PublicationA novel compact dual-band slot antenna fed by a coplanar waveguide (CPW) incorporating electromagnetic band gap (EBG) structures has been proposed. At first, a classic wideband slot antenna fed by a CPW, dedicated to work in 2 ÷ 18 GHz band, has been designed. Subsequently, by adding simple EBG filtering structures into a CPW feedline, a dual-band performance ranging from 2.5 to 5.3 GHz and from 13.5 to 16.3 GHz, with the voltage...
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Energy efficient indoor localisation for narrowband internet of things
PublicationThere are an increasing number of Narrow Band IoT devices being manufactured as the technology behind them develops quickly. The high co-channel interference and signal attenuation was seen in edge Narrow Band IoT devices make it challenging to guarantee the service quality of these devices. To maximize the data rate fairness of Narrow Band IoT devices, a multi-dimensional indoor localization model is devised, consisting of...
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Simulation of perovskite-based CuI/CH3NH3PbI3/TiO2 solar cell performance
Open Research DataThe presented data set is part of the theoretical research on novel thin-layer lead-halide perovskite solar cells with different inorganic transparent conductive oxides used as charge transport layers. In this study CuI/CH3NH3PbI3/TiO2 model structure (Model 1) was investigated by the use of the SCAPS-1D simulation method (https://scaps.elis.ugent.be/).
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Simulation of perovskite-based CuI/CH3NH3PbI3/SnO2 solar cell performance
Open Research DataThe presented data set is part of the theoretical research on novel thin-layer lead-halide perovskite solar cells with different inorganic transparent conductive oxides used as charge transport layers. In this study CuI/CH3NH3PbI3/SnO2 model structure (Model 2) was investigated by the use of the SCAPS-1D simulation method (https://scaps.elis.ugent.be/).