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Marketing zewnętrzny : promocja
PublikacjaW opracowaniu omówiono pojęcie promocji, a także miejsce, jakie zajmuje ona w marketingu-mix. Szczególną uwagę poświęcono rozróżnieniu pomiędzy promocją a często utożsamianą z nią komunikacją marketingową. W dalszej części scharakteryzowano instrumenty promotion-mix: reklamę, public relations, promocję sprzedaży, marketing bezpośredni, sprzedaż osobistą i sponsoring.
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Looking for New Ideas of Public Space – Public Space Projects in Gdansk Reinforced by Art Activities
PublikacjaRevitalization of public open spaces is a complex enterprise in Poland in terms of the art, cultural andinformation aspects of this process. Simultaneously the public space should play an important role whenbuilding the quality of revitalization programs and the quality of city development. The new art and culturalactivities are the revitalization tools, which are also the good examples of bottom up ideas helping to start aprocess...
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Social benefits valuation of hosting non-mega sporting events
PublikacjaPurpose In the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities in Poland. By attributing a value to intangible social benefits, the intangible effect was determined and compared to the expenditure incurred in the construction of Ergo Arena Hall. Design/methodology/approach In order to value social intangible effects...
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Revalorisation of Modernist and Social Modernist Interiors in Gdynia
PublikacjaIn the 1920s and 1930s, elaborate designing of prestigious interiors of public buildings, shops or tenement houses was important challenge for every architect who respected theri work. Apart from creating, at the design decor, the designers usually made sure that their concept was executed in every single detail. Only an overall aestetic solution could form a complete picture of a unique pieceod architecture.
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Economic growth, structural change and quality upgrading in New Member States
PublikacjaThe purpose of this research is to present the recent developments concerning structural change and productivity growth in New Member States and the role played in such process by country specific factors. We focus on ten countries (NMS-10) which joined the EU in 2004 and analyze productivity dynamics of their labor structures between the years 1995 and 2005 in a comparative setting versus EU-15 economies. NMS-10 have gone through...
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Tacit knowledge influence on intellectual capital and innovativeness in the healthcare sector: A cross-country study of Poland and the US
PublikacjaThis study provides empirical proof that whole organizational innovativeness is rooted in tacit knowledge due to its potency of human capital creation and, that a learning culture composed of a learning climate and mistakes acceptance component fosters human capital development. The main practical implication is that if the IC components are externally rather than internally determined in the particular organization embedded in...
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Intraday price reaction to filing bankruptcy and restructuring proceedings – the evidence from Poland
PublikacjaThis chapter presents the results of research on the price reaction of shares listed on the Warsaw Stock Exchange to filing bankruptcy and/or restructuring applications. Event study was adopted as the research method, and it was performed at 10, 5, and 1-minute intervals. It was found that the reaction is rapid, as it takes 1–2 minutes after the information on bankruptcy and restructuring applications was made public. Significantly...
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Is Digital Government Advancing Sustainable Governance? A Study of OECD/EU Countries
PublikacjaInternational bodies and numerous authors advocate a key role for Digital Government (DG) in improving public governance and achieving other policy outcomes. Today, a particularly relevant outcome is advancing Sustainable Governance (SG), i.e., the capacity to steer and coordinate public action towards sustainable development. This article performs an empirical study of the relationship between DG and SG using data about 41 OECD/EU...
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Manifesto [Intellectual Output 5] for High-quality Baukultur in the Digital Age
PublikacjaThe aim of the Manifesto is to extract the most important messages of the work on the BuildDigiCraft project and to translate them into a public declaration of views, intentions and policy recommendations directed at the academic, professional and policy-making community responsible for the shaping of the built environment (on local, regional, national and European/international level). With the BuildDigiCraft Manifesto the project...
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Mobile monitoring system for gaseous air pollution
PublikacjaThe concept of a mobile monitoring system for chemical agents control in the air is presented. The proposed system can be applied to measure industrial and car traffic air pollution. A monitoring station is relatively small and can be placed on cars or public transportation vehicles. Measured concentrations of air pollutants are collected and transferred via the GSM network to a central data base. Exemplary results from a measurement...
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The Process of Building Civil Society against the Shortcomings of Polish Planning Legislation
PublikacjaThe article presents the main assumptions of the project of Coastal Strip development in Gdansk. According to the authors best knowledge this is the first pro publico bono project in Poland in a large area of the city formed on the initiative of and elaborated by the city's inhabitants supported by two NGOs. Successive stages of the project preparation are discussed on the background of the shortcomings of Polish planning law...
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Borders of Digital Art in the Context of the Information Society
PublikacjaThe article shows the relationship between the development of information technologies, the characteristics of the information society and digital art. The broad possibilities of the digital world related to recording, storing and processing data (cyber text, big data, smart services) and the creation of virtual worlds are pointed out. The influence of the development of information technologies on the character of the works of...
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Permeability of Waterfronts—Contemporary Approach in Designing Urban Blue Spaces
PublikacjaThe constant struggle with rising sea levels and flood hazards has resulted in the change of the paradigm in shaping urban waterfronts towards increasing their permeability and creation of urban blue spaces. The aim of the paper was to indicate a new approach in designing public spaces at the sea–land interface by presenting a comparative study of the design solutions used in case of the four selected case studies: the Sea Organs...
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Design principles for creating digital transparency in government
PublikacjaUnder pressure to fight corruption, hold public officials accountable, and build trust with citizens, many governments pursue the quest for greater transparency. They publish data about their internal operations, externalize decision-making processes, establish digital inquiry lines to public officials, and employ other forms of transparency using digital means. Despite the presence of many transparency-enhancing digital tools,...
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Pola nadużyć w działaniach public relations
Publikacjaartykuł przedstawia i analizuje najczęściej występujące dylematy etyczne specjalisty public relations, stara się nakreślić obszary, w których tych dylematów jest najwięcej i uzasadnia, dlaczego postępowanie zgodne z najwyższymi standardami w tej dziedzinie jest nie tylko gwarantem jej istnienia, ale i w kontekście szerszym - pomyślności społeczeństwa, w którym te działania są prowadzone.
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Performance Measurements of Real Time Video Transmission from Car Patrol
PublikacjaThe HSUPA technology application to video streaming from moving vehicle to the central server is presented in the paper. A dedicated software for transmission control in case of non public IP address is employed. Quality of video streaming in urban area was measured. Several car routes were investigated in the area of the Polish Tricity. Measurements pointed out that the real time streaming quality during vehicle movement is sufficient...
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Towards 5G — Cloud-based Radio Access Networks
PublikacjaIn the paper a general concept of the 5G network architecture is presented as well as system requirements having impact on innovative solutions in the 5G network are highlighted. A major part of the paper is both presentation and discussion of the problem of Cloud Radio Access Network introduction for public networks in which the cell and resource virtualisation will be implemented. On the other hand, the problem of resource virtualization...
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Public relations uczelni, czyli szewc bez butów chodzi
PublikacjaRozdział w książce ''Public relations instytucji użyteczności publicznej'', poruszający problem prowadzenia działan PR na uczelniach wyższych, W rozdziale autorka analizuje specyfikę tych działań, pokazuje dziedziny i narzędzia PR, które z punktu widzenia istoty uczelni winny być realizowane i używane, analizuje też najczęściej popełniane błędy w realizacji zadań PR na uczelnich.
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublikacjaThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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Społeczne uwarunkowania dostępności przestrzeni publicznej
PublikacjaDziałania projektowe urbanistów i architektów powinny iść w kierunku tworzenia pełnej dostępności przestrzeni publicznej, która spełni oczekiwania wszystkich mieszkańców, bez względu na wiek, stan zdrowia czy ogranicznia mobliności lub percepcji. Powszechna dostępność przestrzeni warunkuje prawidłowy rozwój jednostki i całych wspólnot oraz sprzyja tworzeniu zintegrowanego społeczeństwa obywatelskiego. Dla poprawy bezpieczeństwa...
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Trust and Distrust in e-Democracy
PublikacjaIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of distrust is almost neglected in such literature but,...
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Cluster organization as a form of non-technological innovation
PublikacjaThe paper aims to investigate the relationships that cluster enterprises develop with their environment through participation in cluster organization (CO). The authors report the findings from a qualitative study carried out in the Lubusz Metal Cluster. The main research strategy is case study. An in-depth individual interview was used to collect the data, and qualitative content analysis and coding for its analysis. The study...
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Procesualne kryteria oceny zrównoważonego projektowania architektonicznego
Publikacjaimportance of participation in sustainable design is constantly increasing, as sustainable design becomes a basic idea in architecture. thus mentioning of sustainable design process criteria is authorized. they consist of three following levels: 1) participation in design, 2) participation design, 3) participation design based on the consensus. there is differentia specifica of participation in participatory design because of...
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Co w architekturze piszczy? Dźwiękowy wymiar przestrzeni / What’s the buzz in architecture? – The sonic aspect of space
PublikacjaThe article presents a debate on the dividing line between architecture and the sound sciences. It sketches out the theoretical and practical aspects of space development in the context of its sonic reception. The analysis is based on examples of projects combining architecture and art in public space and their consequences for the reception of this space. The projects relate to the use of art in urban space with special emphasis...
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Low voltage photovoltaic power system
PublikacjaThe use of photovoltaics is growing rapidly in the industry as well as households. Therefore, educating the public will help them understand solar cell technology, which is becoming more common in everyday life. This paper proposes a demonstrational set-up of photovoltaic panel for the purpose of science education. It was used in numerous outreach activities such as science fairs. Moreover, it proved to be a great tool for education...
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Promotion and its tools in territorial marketing
PublikacjaCelem artykułu jest przedstawienie instrumentów promocji, które jednostki samorządu terytorialnego mogą wykorzystywać w kształtowaniu i przy realizacji strategii marketingowej. W artykule przeanalizowano zestaw pięciu podstawowych narzędzi promocji, do których zalicza się reklamę, public relations i publicity, promocję sprzedaży oraz sprzedaż osobistą. Wymienioną grupe rozszerzono o marketing bezpośredni, który przedstawiono z...
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Influence of operation of national experimental nuclear reactor on the natural environment
PublikacjaThis paper presents the impact of experimental nuclear reactor operations on the national environment, based on assessment reports of the radiological protection of active nuclear technology sources. Using the analysis of measurements carried out in the last 15 years, the trends are presented in selected elements of the environment on the Świerk Nuclear Centre site and its surroundings. In addition, the impact of research results...
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Photovoltaic demonstration set up
PublikacjaThe use of photovoltaics is growing rapidly in the industry as well as households. Therefore, educating the public will help them understand solar cell technology, which is becoming more common in everyday life. This paper proposes a demonstrational set-up of photovoltaic panel for the purpose of science education. It was used in numerous outreach activities such as science fairs. Moreover, it proved to be a great tool for education...
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Trust and Distrust in e-Democracy
PublikacjaIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of...
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Planning Around Polarisation: Components of Finding Common Ground Based on Regeneration Projects in London and Gdańsk
PublikacjaVarious forms of public participation in urban design and planning—as presented and discussed in literature—have recently been challenged by the needs and expectations of different stakeholders, including those coming from the private sector. This comes with a redefinition of the public good and the roles and responsibilities of municipal authorities in post‐liberal times. As a result, contemporary participatory processes need...
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Polish waterfront in the process of transformation: The case of Elbląg port city
PublikacjaThe topic of waterfront transformation is a vast and challenging issue, which in small and medium-sized cities is still unexplored. With growing global interest in the matter of regeneration of city-water relationship and increasing public awareness of the value of waterfront public spaces, actions to transform abandoned waterfront areas have been undertaken in many Polish port cities. City of Elbląg, located in northern Poland,...
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The youth in polish legations and government
PublikacjaUntil the 2015 elections, youth policy in Poland was treated as a separate domain. There is no uniform legal basis concerned with the matters of young people. Youth rights are dealt with in several articles of the Constitution of the Republic of Poland as well as a number of Acts: on Public Administration Branches, on the Education System, on Higher Education, on Employment Promotion and Labour Market Institutions, on NFZ General...
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The health impact of urban parks along waterways
PublikacjaWell designed parks along waterways could promote health and well-being of local inhabitants. The way the human settlements meet water bodies can influence the habits of local population. How people spend their time have significant impact on their health. For example, a team of Japanese scientists has proven that a well designed walk-able green spaces are crucial for the longevity of elderly citizens (Takano T. et al, 2002). Nature...
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Improving web user experience with caching user interface
PublikacjaIn human-computer interaction, response time is assumed generally not to exceed significantly 1-2 seconds. While the natural competition in the Internet public Web serving ensures adhering widely to such limits, some Web environments are less competitive and offer much worse user experience in terms of response time. This paper describes a solution to significantly improve user experience in terms of response time with only modification...
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Public Perception of Intangible Benefits and Costs in the Valuation of Mega Sports Events: The Case of Euro 2012 in Poland
PublikacjaThis article estimates the intangible benefits and costs of Euro 2012 in Poland. Using the contingent valuation method (CVM), a study was conducted among residents of all four host regions of the event and one nonhost region. This provided the basis for determining the net intangible benefit arising from Poland’s hosting of the European football championships (Euro 2012), which was estimated at 5.3 billion PLN2012. The aggregate...
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Road safety analysis in Poland using time-series modelling techniques
PublikacjaA number of international studies argue that there is a correlation between the number of traffic fatalities and the degree of public activity. The studies use the unemployment rate to support that argument. As unemployment grows miles travelled fall, a factor known to affect road safety. This relationship seems to be true for Poland, as well. The model presented in the paper is intended to prove it. It is a structural time-series local...
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THE ROLE OF THE STATE IN TAXATION. POLISH TAX POLICY AFTER 2015
PublikacjaThis article is an attempt to present and evaluate tax policy Polish of the years 2015-2020, i.e. the period which resulted in formulating the new government. These time was a period of tax reforms, the introduction of new taxes and public tributes, as well as new mechanisms to control tax collection. Moreover, the policies introduced also concern changes in the level of fiscalism and tax redistribution. The research methods adopted...
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Public relations jako narzędzie wspierające działalność przedsiębiorstwa budowlanego.
PublikacjaReferat stanowi syntetyczne przedstawienie problematyki public relations (PR). Omówiono podstawy teoretyczne obejmujące: krótki rys historyczny, podstawowe definicje, pojęcie wizerunku i tożsamości oraz model budowy wizerunku firmy jak również otoczenie przedsiębiorstwa. Następnie zaproponowano metodykę postępowania, jaką należy zastosować w przypadku wdrażania PR w przedsiębiorstwie obejmującą: działania początkowe, budowę programu...
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The efficiency of scientific activities and technology transfer in higher education in Poland
PublikacjaThe objective of the article is to measure and evaluate the efficiency of scientific activity and technology transfer to the economy by public higher education institutions (HEIs) in Poland and to formulate recommendations for state policy to increase the effectiveness of the technology transfer process by them. The study measured scientific activity and technology transfer separately in two groups of higher education institutions...
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Professional activity and women entrepreneurship in Poland – Europe 2020 Strategy perspective
PublikacjaThe level of economic activity of women in Poland is the lowest among Baltic Sea Region countries. The analysis of Europe 2020 targets, shows that at least 3 of the 5 main objectives relate, more or less, to women (e.g. participation in labor market). The objective concerning social inclusion assumes the increase in the employment rate of men and women (aged 20-64) in Poland up to 71%. To achieve this goal, support programs to...
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The significance of institutions' potential to increase Youth civic participation – case study of the South Baltic Youth Core Groups Network Project
PublikacjaYoung people are a very important group of modern societies, they will replace the currently ruling generation and will shape our common future. Due to that, young people have become the relevant target of national and international policy and science researches. Youth civic participation is a key aspect of the development of a society and should be shaped by effective youth policy at the national and international levels. This...
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The Bridge to Knowledge – Open Access to Scientific Research Results on Multidisciplinary Open System Transferring Knowledge Platform
PublikacjaThe European policy of Open Access to scientific research is now one of the key issues discussed in public debates on the future development of scientific communication. The implementation of Open Access tools has significant impact on scientific and economic growth. On the one hand, Open Access accelerates disseminating new research findings and facilitates recognition of authors on a more global scale. On the other hand, Open...
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THE UNSUSTAINABILITY OF PUBLIC-SECTOR ORGANIZATIONAL NETWORKS: A CASE STUDY OF VOLUNTARY COURT NETWORKS
PublikacjaPurpose: The purpose of this study is to identify the problem of sustainability of public-sector 12 organizational networks on the example of common courts and what it implies for further 13 research. Methodology: The study used qualitative research tools in the form of structured 14 interviews. Interviews were conducted with 36 presidents and directors of common courts. 15 After conducting and transcribing each interview, their...
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(Re)Shaping Open Access Policy to Scientific Resources at Polish Technical Universities: Gdańsk University of Technology Perspective
PublikacjaDeveloping European Open Access policy to scientific resources is one of the most important issues undertaken during the public debate about future scholarly communication trends. The Open Access landscape is determined by several factors (e.g. mandates). The open mandate: voluntary or mandatory, can be implemented at the institutional, national or international level. It requires scholars to use open repository to deposit results...
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Sustainability reporting in justice systems: a comparative research in two European countries
PublikacjaPurpose – That on accountability in public organizations is quite an old debate. Its introduction in judicial systems is, however, still viewed with some suspicion, due to its potential trade-off with independence and impartiality. Nevertheless, the need to respond to the demands for greater transparency and accountability has also pushed judicial organizations to establish a dialogue with a wide range of subjects. This study aims...
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KOALA Graph Theory Internet Service
PublikacjaKOALA has been created with the idea of C++ library templates, implementing a broad set of procedures in the fields of algorithmic graph theory and network problems in discreate optimization. During the C2NIWA project, a library has been greatly ectended, the code refactored and enclosed with the internet service available in the public repository of thr project. Today it contains interconnected educational materials in the form...
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Consideration of the safety of bungee jumping in relation to mechanical properties of the instalation based on a jump accident in Gdynia
PublikacjaThis paper considers a bungee jumping accident that took place in July 2019 in Gdynia, Poland. The authors conducted an investigation to determine the cause of the bungee rope failure. It was based on mechanical tests concerning the strength of the rope as well as the calculation of the force induced in the rope during the jump. Based on the theoretical and experimental results, the rope safety factor was estimated. It appeared...
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L’indistricabile intreccio. Imprese, imprenditori e regime fascista. (An Inextricable Intertwining. Companies, Entrepreneurs, and the Fascist Regime)
PublikacjaThe papers of this section analyse the relationships between the economic and business community and the fascist regime. Their aim is to refresh the interpretations that were established in the 1960s-1970s and remained undisputed in the decades thereafter, becoming a sort of mantra among Italian contemporary historians. The article presents the most relevant contributions of that historiographical season, explaining the reasons...
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Legislation and Practice of Selected State Aid Issues, According to EU and Polish Law
PublikacjaThe dataset encompasses several tables, each consisting of three elements: legislation, jurisprudence and scientific articles on numerous subjects and economic activities receiving public financial support in the form of state aid instruments. The set includes a subjective list of the most commonly used and/or disputable examples of granting aid, such as for (local) airports and airlines, steel production, shipyards, and coalmines....
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Quantum key distribution based on private states: Unconditional security over untrusted channels with zero quantum capacity
PublikacjaIn this paper, we prove unconditional security for a quantum key distribution (QKD) protocol based on distilling pbits (twisted ebits) from an arbitrary untrusted state that is claimed to contain distillable key. Our main result is that we can verify security using only public communication-via parameter estimation of the given untrusted state. The technique applies even to bound-entangled states, thus extending QKD to the regime...