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Wyniki wyszukiwania dla: brand value co-creation
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The (over)touristification of European historic cities: a relation between urban heritage and short-term rental market demand
PublikacjaIn this chapter, I wish to highlight the critical relationship between heritage management issues and building environment transformation. I argue that such a relationship is directly expressed through the tourism phenomenon, and it should be measured through the economic dimension of the short-term rental market, which introduces this rule of thumb: if there is a lack of demand, the brand of the city is weak; if there is too much...
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Rozwój badań nad kapitałem marki bazującym na konsumencie – przegląd literatury
PublikacjaCelem artykułu jest prezentacja koncepcji kapitału marki bazującego na konsumencie (CBBE) oraz dotychczasowego dorobku badawczego w zakresie jego pomiaru . Realizacja tak postawionego celu wymagała przeprowadzenia wyczerpujących studiów literatury na ten temat, która wyróżnia dwa oddzielne podejścia do pomiaru CBBE: podejście bezpośrednie oraz pośrednie. Artykuł dostarcza menedżerom marki wiedzy na temat głównych kierunków ich...
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Modern City Centre: Evolution of the Idea of Gdynia's "Premiere District" 1926-2007
PublikacjaThe article shows the evolution of the concept of the "Premiere District" in Gdynia in the years 1926-1939. It also shows the historical background of these changes and the history of creation the city centre in Gdynia
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublikacjaThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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NEW SOLUTIONS FOR THE SOLAR CHARGE CONTROLLERS DESIGN FOR OBTAINING TRUE MPP IN PARTLY SHADED PV MODULES
PublikacjaSoft shading sources such as tree limbs, structural elements of buildings and chimneys, scatter and refract sunlight, significantly reducing the amount of radiation reaching the surface of the module. The hard shadings located directly on the surface (i.e. bird droppings, leaves, snow) tend to stop sunlight completely. These phenomena significantly affects the output characteristics of photovoltaic modules and often contribute...
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublikacjaNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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Whither the need and motivation for open government data (OGD) promotional strategies?
PublikacjaPurpose It has been underscored in the extant literature that open government data (OGD) has not percolated across the length and breadth of any country, let alone the awareness of the OGD among the stakeholders themselves. In this vein, this study aims to underline the reasons as to why OGD promotion merits consideration apart from underlining the manner in which OGD promotion may be done. Design/methodology/approach Based on...
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Moda jako wartość konsumencka - eksplikacja zagadnienia
PublikacjaCel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...
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Urszula Szybowska mgr
OsobyZawodowo zajmuje się rozwijaniem działań w zakresie obsługi i kształcenia polskich i zagranicznych użytkowników Biblioteki PG oraz w zakresie rozwoju i promowania projektów mobilnościowych w ramach programu Erasmus+. W latach 2017-2020 koordynator ds. współpracy międzynarodowej w Bibliotece PG ; od roku 2020 koordynator ds. programu Erasmus+ w Bibliotece PG ; 2018-2023 bibliotekarz ds. mediów społecznościowych Biblioteki Politechniki...
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Kacper Radziszewski mgr inż. arch.
OsobyW 2016 roku ukończył studia magisterskie na Wydziale Architektury Politechniki Gdańskiej.Architekt. Współorganizator oraz prowadzący warsztaty badawcze z zakresu architektury parametrycznej oraz nowoczesnych metod fabrykacji m.in. na wydziale Architektury Politechniki Gdańskiej, w Sopockiej Szkole Wyższej, na wydziale Architektury Politechniki w Bratysławie, wydziale Architektury Politechniki w Białymstoku oraz podczas międzynarodowych...
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Knowledge Management and Resilience in SMEs Sector
PublikacjaPurpose: The aim of this paper is to investigate the role of resilience in surviving major disruptions, such as pandemic or war. This problem is especially vital for small and medium-sized enterprises (SMEs), as they often lack both resources needed for survival during prolonged economic hardship and knowledge management (KM) practices which are useful for developing the necessary business resilience. Methodology: The paper uses...
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Leadership, culture, intellectual capital and knowledge processes for organizational innovativeness across industries: the case of Poland
PublikacjaPurpose – This study aims to present the overview of intellectual capital creation micro-mechanisms concerning formal and informal knowledge processes. The organizational culture, transformational leadership and innovativeness are also included in the investigation as ascendants and consequences of the focal relation of intellectual capital and knowledge processes. Design/methodology/approach – Based on a sample of 1,418 Polish...
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Are you a Strategic Thinker? Summer 21/22 - Nowy
Kursy OnlineThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? Summer 22/23
Kursy OnlineThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? WINTER 23/24
Kursy OnlineThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? WINTER 24
Kursy OnlineThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? SUMMER 23/24
Kursy OnlineThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublikacjaCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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Acquisition and indexing of RGB-D recordings for facial expressions and emotion recognition
PublikacjaIn this paper KinectRecorder comprehensive tool is described which provides for convenient and fast acquisition, indexing and storing of RGB-D video streams from Microsoft Kinect sensor. The application is especially useful as a supporting tool for creation of fully indexed databases of facial expressions and emotions that can be further used for learning and testing of emotion recognition algorithms for affect-aware applications....
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WPŁYW OCENY WARTOŚCI ZACHOWANEGO KULTUROWEGO DZIEDZICTWA MATERIALNEGO NA PROCES INWESTYCYJNY NA TERENACH STOCZNI GDAŃSKIEJ OBJĘTYCH PROGRAMEM REWITALIZACYJNYM
PublikacjaRewitalizacja terenów poprzemysłowych i obiektów poprzemysłowych jest procesem długoterminowym i wieloetapowym. W pierwszym etapie rewitalizacji ważna jest ocena materialnej, emocjonalnej i użytkowej wartości zachowanego dziedzictwa kulturowego. Na przykładzie projektu rewitalizacyjnego, który trwa od 1996 r., Na dawnych obszarach Stoczni Gdańskiej, w których znajdują się pozostałości Stoczni Cesarskiej i Stoczni Schichau, przedstawiono...
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The Digital Tissue and Cell Atlas and the Virtual Microscope
PublikacjaWith the cooperation of the CI TASK (Center of lnformatics Tri-Citry Academic Supercomputer and network) and the Gdańsk University of Technology, the Medical University of Gdańsk undertook the creation of the Digital Tissue and Cell Atlas and the Virtual Microscope for the needs of the Bridge of Data project. In the beginning, an extensive collection of histological and cytological slides was carefully selected and prepared by...
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Nonrelational Databases DE 2024_2025
Kursy OnlineThis course discusses three types of non-relational databases (i.e., document, graph, and key-value). The course is aimed at students in the 5th semester of data engineering.
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Nonrelational Databases DE 2023_2024
Kursy OnlineThis course discusses three types of non-relational databases (i.e., document, graph, and key-value). The course is aimed at students in the 5th semester of data engineering.
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Determining an Architectural Character for Durban Residential Streetscapes
PublikacjaIn the current global context and in consideration of the Sustainable Development Goals, there is a strong need for urban densification. However, this development is also driven by processes linked to the idea of capitalism and 'economic growth'. Such development often leads to the loss of the 'genius loci' of a place and sometimes even overlooks the fact that the quality of the built environment greatly influences the health and...
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Big Data i 5V – nowe wyzwania w świecie danych (Big Data and 5V – New Challenges in the World of Data)
PublikacjaRodzaje danych, składające się na zbiory typu Big Data, to m.in. dane generowane przez użytkowników portali internetowych, dane opisujące transakcje dokonywane poprzez Internet, dane naukowe (biologiczne, astronomiczne, pomiary fizyczne itp.), dane generowane przez roboty w wyniku automatycznego przeszukiwania przez nie Internetu (Web mining, Web crawling), dane grafowe obrazujące powiązania pomiędzy stronami WWW itd. Zazwyczaj,...
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Share price and capitalization of selected banks in 2007-2012
Dane BadawczeThe crisis also caused the value as measured by the stock market indices of the 5 largest banks in the US to decline by as much as 18 times. The table below shows the stock exchange valuation of the 5 largest banks, taking into account the period 2007-2012. When analyzing the activities of banks through the prism of the value of their stock exchange...
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Yuxin Lu Dr
OsobyResearch interests: Gravity Model of Trade; Global Value Chains; Economic Growth; Labor Market; Income Inequalities.
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Photos and rendered images of LEGO bricks
PublikacjaThe paper describes a collection of datasets containing both LEGO brick renders and real photos. The datasets contain around 155,000 photos and nearly 1,500,000 renders. The renders aim to simulate real-life photos of LEGO bricks allowing faster creation of extensive datasets. The datasets are publicly available via the Gdansk University of Technology “Most Wiedzy” institutional repository. The source files of all tools used during...
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Dagmara Nikulin dr
OsobyDagmara Nikulin jest zatrudniona na Wydziale Zarządzania i Ekonomii na stanowisku adiunkta badawczo-dydaktycznego od 2014 roku. Początkowo pracowała w Katedrze Nauk Ekonomicznych, a obecnie w Katedrze Statystyki i Ekonometrii. Jest absolwentką Wydziału Ekonomii Uniwersytetu Ekonomicznego w Poznaniu (2009) oraz Wydziału Nauk Społecznych Uniwersytetu im. Adama Mickiewicza w Poznaniu (2010). W latach 2006-2007 studiowała na uniwersytecie...
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Robert Szczodruch
Osoby -
Comparing some convolution-based methods for creation of surround sound. W: [CD-ROM] Collected papers. First Pan-American/Iberian Meeting on Acoustics. 144 Meeting of the Acoustical Society of America. III Iberoamerican Cong- ress of Acoustics. 9o Mexican Congress of Acoustics. Cancun, Q. R. Mxico, 2-6 Dec. 2002. [B.m.:ASA]**2002 paper 2pPP22, 7 s. 8 rys. 1 tab. bibliogr. 12 poz. system nagrań dźwięku dookólnego z wykorzystaniem splotu odpowiedzi impul- sowej sali.
PublikacjaW referacie przedstawiono eksperymenty związane z symulacją dźwięku dookól-nego w sali koncertowej. W tym celu wykorzystano splot odpowiedzi impulsowejz danego wnętrza (wielokanałowe nagrania odpowiedzi impulsowej) z nagraniamiz komory bezechowej. Uzyskany w ten sposób sygnał został następnie przypisa-ny do odpowiednich kanałów w systemie dookólnym. Uzyskane w ten sposób nag-rania były następnie porównywane w testach subiektywnych...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublikacjaCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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Non-relational Databases 2022/2023
Kursy OnlineThis course discusses the three types of non-relational databases (i.e. document, graph, key-value). The course is aimed at students in the 7th semester of computer science.
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Non-relational Databases 2023/2024
Kursy OnlineThis course discusses the three types of non-relational databases (i.e. document, graph, key-value). The course is aimed at students in the 7th semester of computer science.
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Non-relational Databases 2024/2025
Kursy OnlineThis course discusses the three types of non-relational databases (i.e. document, graph, key-value). The course is aimed at students in the 7th semester of computer science.
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Nonrelational Databases DE 2022_2023
Kursy OnlineWithin this course the four types of non-relational databases (i.e. document, graph, key-value and column-oriented) are discussed. The course is aimed at students of the 5th semester of data engineering.
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Semantic Memory for Avatars in Cyberspace
PublikacjaAvatars that show intelligent behavior should have an access to general knowledge about the world, knowledge that humans store in their semantic memories. The simplest knowledge representation for semantic memory is based on the Concept Description Vectors (CDVs) that store, for each concept, an information whether a given property can be applied to this concept or not. Unfortunately large-scale semantic memories are not available....
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Urban space recovery. Landscape-beneficial solutions in new estates built in post-industrial and post-military areas in Bristol, Poznań and Gdańsk
PublikacjaThe limitation of territorial expansion and the implementation of the idea of a compact city are generally accepted paradigms of spatial development of contemporary cities. In consequence, actions are taken to improve the quality of city landscape and revitalise vacant areas. This study approaches the process of city regeneration as transformation and supplementation of the existing urban structure as well as creation of multifunctional, structurally,...
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Study on the student's perception of marketing activities undertaken by Gdansk and Mangalore
Dane BadawczeNowadays, the urban areas very often attract the poor and the unemployed, leading to the creation of neighbourhoods of poverty (slums) and other economic and social problems. All over the World cities include sustainable goals in their development strategies but the question is, whether the city development strategies foresee activities devoted also...
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Top 10 Iran Import Partners in 2011
Dane BadawczeThe leader in the supply of goods and services to Iran are the United Arab Emirates. As many as 32% of the total value of imports to Iran comes from this country. This was followed by China, South Korea and Germany. These four largest countries supplied goods to Iran of nearly 72% of the total value of imports.
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Do personality traits influence the user’s behavioral intention to adopt and use Open Government Data (OGD)? An empirical investigation
PublikacjaThe academic interest in the Open Government Data (OGD) domain has been burgeoning over the years. Conceding that the prime focus of an OGD initiative is its further re-use for value creation and innovation by stakeholders, the present study seeks to underscore the role of HEXACO personality traits on behavioral intention (BI) to adopt and use OGD in developing countries' context. We investigate the direct, indirect, and moderating...
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Artificial intelligence for software development — the present and the challenges for the future
PublikacjaSince the time when first CASE (Computer-Aided Software Engineering) methods and tools were developed, little has been done in the area of automated creation of code. CASE tools support a software engineer in creation the system structure, in defining interfaces and relationships between software modules and, after the code has been written, in performing testing tasks on different levels of detail. Writing code is still the task...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublikacjaArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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On Facial Expressions and Emotions RGB-D Database
PublikacjaThe goal of this paper is to present the idea of creating reference database of RGB-D video recordings for recognition of facial expressions and emotions. Two different formats of the recordings used for creation of two versions of the database are described and compared using different criteria. Examples of first applications using databases are also presented to evaluate their usefulness.
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Sabina Szymczak dr inż.
OsobySabina Szymczak jest adiunktem badawczo-dydaktycznym w Katedrze Statystyki i Ekonometrii. Stopień doktora w dyscyplinie Ekonomia uzyskała na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Ukończyła studia magisterskie na kierunku Matematyka oraz inżynierskie na kierunku Fizyka Techniczna (spec. Informatyka Stosowana) na Politechnice Gdańskiej. Jej zainteresowania naukowe dotyczą globalnych łańcuchów wartości (GVC), a w...
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Hydro Power Plant in the Process of Voltage Control in the Electric Power System and the System Restoration
PublikacjaThe article covers selected issues related to the share of hydroelectric power in the process of rebuilding the power system after black-out and voltage control during that process. Selected results of measurements made during the creation of the transmission chain for the need to start a block of a thermal power plant from a hydroelectric power plant were presented.
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Przemoc w stosunkach ukraińsko-rosyjskich w opinii polskiej prasy codziennej
PublikacjaThe five most widely read Polish newspapers informing about the creation Maidan in Kiev and protests against decisions of the Ukrainian authorities revealed the existence of internal political violence. The external violence is associated with the inclusion of Russia into the conflict. Since the turn of 2013/2014 in Ukrainian-Russian relations were recorded examples of economic violence.
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Yacht harbour as a part of city public space
PublikacjaTransformation of harbors opens opportunities to introduce new functions into city centers. Very often abandoned ports’ infrastructure is adopted into a yacht harbor. The article elaborates typology of yacht harbors and theirs’ potential which can be used in creation of city center. Thesis are illustrated by examples of Port Vell, Barcelona, Spain and Sundby Harbour, Copenhagen, Denmark.
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Games and play with light in architecture
PublikacjaThe paper deals with the issue of the influence of daylight on the creation of architecture in the view of designers` play with light in the architectural space. Using the examples of contemporary realizations of some art museums, the work demonstrates the impact of exploration and experimentation conducted by the creators of visual arts on the design styles and architectural solutions. It also reveals the historical continuity...
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Poland – Iran trade turnover annually in 2009-2014 (millions of USD)
Dane BadawczeIn 2014, Polish exports to Iran was worth of 34.9 million EUR and imports 22.4 million (the trade turnover exceeded 57 million EUR). Year 2015 did not bring recovery in economic relations - the value of trade exchange exceeded only EUR 60 million. In comparison to 2011 when the total value of bilateral trade reached EUR 167 million.