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Technology brands in the digitally-based and network economy. Setting the background
PublikacjaThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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Framing the Temporal Dimensions of a Brand
PublikacjaDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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The Moderating Effect of Firm Visibility on the Corporate Social Responsibility-Firm Financial Performance Relationship: Evidence from France
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Frequency bands selection of the Portevin-LeChatelier
PublikacjaEfekt Portevina-LeChateliera ujawnia się w postaci skokowych zmian naprężenia w trakcie procesu odkształcenia próbek pewnych stopów. Zjawisko PLC występuje w kilku odmianach charakteryzujących się istotnymi różnicami zarówno w przestrzennym rozkładzie pasm odkształcenia jak też przebiegu krzywej naprężeniowej. Przebiegi odpowiadające różnym odmianom serration charakteryzują się odmiennymi właściwościami rozkładu energetycznego...
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City brand equity, a marketing perspective
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A comparative analysis of the effectiveness of corporate bankruptcy prediction models based on financial ratios: Evidence from Colombia, 2008 to 2015
PublikacjaLogit and discriminant analyses have been used for corporate bankruptcy prediction in several studies since the last century. In recent years there have been dozens of studies comparing the several models available, including the ones mentioned above and also probit, artificial neural networks, support vector machines, among others. For the first time for Colombia, this paper presents a comparative analysis of the effectiveness...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Methodology of Constructing and Analyzing the Hierarchical Contextually-Oriented Corpora
PublikacjaMethodology of Constructing and Analyzing the Hierarchical structure of the Contextually-Oriented Corpora was developed. The methodology contains the following steps: Contextual Component of the Corpora’s Structure Building; Text Analysis of the Contextually-Oriented Hierarchical Corpus. Main contribution of this study is the following: hierarchical structure of the Corpus provides advanced possibilities for identification of the...
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The algorithm of building the hierarchical contextual framework of textual corpora
PublikacjaThis paper presents an approach for Modeling the Latent Semantic Relations. The approach is based on advantages of two computational approaches: Latent Semantic Analysis and Latent Dirichlet Allocation. The scientific question about the possibility of reducing the influence of these Methods limitation on the Quality of the Latent Semantic Relations Analysis Results is raised. The case study for building the Two-level Hierarchical Contextual...
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Estimation of time-frequency complex phase-based speech attributes using narrow band filter banks
PublikacjaIn this paper, we present nonlinear estimators of nonstationary and multicomponent signal attributes (parameters, properties) which are instantaneous frequency, spectral (or group) delay, and chirp-rate (also known as instantaneous frequency slope). We estimate all of these distributions in the time-frequency domain using both finite and infinite impulse response (FIR and IIR) narrow band filers for speech analysis. Then, we present...
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Frequency bands selection of the Portevin–LeChatelier effect
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Retrato da Cidade Castelo Branco/ Portret miasta Castelo Branco
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Rheology of polymer blends
PublikacjaPolymer blends are physical mixtures of two or more homopolymers or copolymers. This type of materials have wide spectrum of technological applications, and their properties are influenced, e.g., by the properties of single components and morphology of final material. The rheology of polymer blends is connected with the processing of polymer blends and is influenced by thermodynamics, morphology, and their evolution during testing....
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Castelo Branco Cityscapes
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Image as a key factor of brand value at social media
PublikacjaThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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The study of polish consumer's online brand-related activities
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Trans Theorizing
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Trans Theorizing
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The Book of Trends in Education 2.0
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The trends in modern car wash
PublikacjaPrzedstawiono przegląd różnych technik mycia samochodów ze szczególnym uwzględnieniem zużycia wody. Podano także nowoczesne wykorzystanie odwróconej osmozy z polimerowymi membranami do oczyszczania wody w zamkniętym obiegu myjni samochodowych.
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Trends in environmental analytics and monitoring
PublikacjaObserwuje się ciągły wzrost zainteresowania procedurami analitycznymi i odpowiednimi urządzeniami kontrolno-pomiarowymi, które mogą znaleźć zastosowanie w badaniach środowiskowych. W tym rozdziale przedstawiono podstawowe informacje dotyczące zadań analityki i monitoringu środowiskowego oraz głównych kierunków rozwojowych w tym zakresie. Przedstawiono szczegółowe informacje nt. niektórych z tych trendów, które można podzielić na...
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Bounds on isolated scattering number
PublikacjaThe isolated scattering number is a parameter that measures the vulnerability of networks. This measure is bounded by formulas de- pending on the independence number. We present new bounds on the isolated scattering number that can be calculated in polynomial time.
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Bounds on isolated scattering number
PublikacjaThe isolated scattering number is a parameter that measures the vulnerability of networks. This measure is bounded by formulas de- pending on the independence number. We present new bounds on the isolated scattering number that can be calculated in polynomial time.
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublikacjaThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Determination of authenticity of brand perfume using electronic nose prototypes
PublikacjaThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Methodology for Text Classification using Manually Created Corpora-based Sentiment Dictionary
PublikacjaThis paper presents the methodology of Textual Content Classification, which is based on a combination of algorithms: preliminary formation of a contextual framework for the texts in particular problem area; manual creation of the Hierarchical Sentiment Dictionary (HSD) on the basis of a topically-oriented Corpus; tonality texts recognition via using HSD for analysing the documents as a collection of topically completed fragments...
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Regulacje prawne w branży gazowniczej
Publikacjaprzedstawiono aspekty wybrane regulacji prawnych w branży gazowniczej
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Interface analysis of compatibilized polymer blends
PublikacjaThis chapter seeks to address the interface location in the compatibilized polymer blends and paves the way for quantitative analysis of interface in terms of interfacial tension and interfacial adhesion to provide support for understanding the relationship between morphology and ultimate properties in the compatibilized polymer blends through the lens of interface. Since understanding and analysis of interfacial phenomena in the...
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Present trends in bariatric surgery in Poland
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Electrorheological Fluid Based Clutches and Brakes
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Thermal Properties of PLA/TPS Blends
PublikacjaFour types of polymer compositions having different amount of potato starch, glycerin and poly(lactic acid) was obtained and characterized by DSC. Adding of TPS to PLA lowered Tg.
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Biopesticides, Safety Issues and Market Trends
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Seasonal Patterns and Trends in Dermatoses in Poland
PublikacjaThe amount of data available online is constantly increasing, including search behavior and tracking trends in domains such as Google. Analyzing the data helps to predict patient needs and epidemiological events more accurately. Our study aimed to identify dermatology-related terms that occur seasonally and any search anomalies during the SARS-CoV-2 pandemic. Methods: The data were gathered using Google Trends, with 69 entries...
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Trends shaping innovations in the aerosol market
PublikacjaNew hygiene regimes and sustainability commitments are helping to shape the aerosol market. Norbert Piotrowski of Aerosol Service Poland explains the thinking behind the company’s latest hygiene innovations.
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublikacjaPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublikacjaThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublikacjaBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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Implementing second-order CFA model for the factorial validity of brand equity
PublikacjaThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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General grants and development – a relationship without a future? The effects of the structure of general grants on the development of local government units in Poland
PublikacjaThe purpose of this paper is to attempt to identify the reasons for the lack of relationship between general grant revenue and investment expenditure of local government units. The author formulated the hypothesis that there is no link between general grants and investment expenditure and that the reason for this are the current spending on education, absorbing the entire amount of general grants received by local government units....
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publikacjahe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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I protagonisti della grande distribuzione in Europa
PublikacjaThe chapter outlines the main aspects of the history of some of the most important big European department stores (El Corte Ingles, Auchan, Carrefour, LeClerc, Aldi, Esselunga and the Finiper Group,