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Search results for: social image
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Evaluation of a company’s image on social media using the Net Sentiment Rate
PublicationVast amounts of new types of data are constantly being created as a result of dynamic digitization in all areas of our lives. One of the most important and valuable categories for business is data from social networks such as Facebook. Feedback resulting from the sharing of thoughts and emotions, expressed in comments on various products and services, is becoming the key factor on which modern business is based. This feedback is...
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The image of the City on social media: A comparative study using “Big Data” and “Small Data” methods in the Tri-City Region in Poland
Publication“The Image of the City” by Kevin Lynch is a landmark planning theory of lasting influence; its scientific rigor and relevance in the digital age were in dispute. The rise of social media and other digital technologies offers new opportunities to study the perception of urban environments. Questions remain as to whether social media analytics can provide a reliable measure of perceived city images? If yes, what implication does...
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An image of nurses and nursing in Poland in the media and in the opinion of various social groups. Systematic review of scientific literature from the years 2010-2017
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Superheroes or Super Spreaders? The Impact of the COVID-19 Pandemic on Social Attitudes towards Nurses: A Qualitative Study from Poland
PublicationThe social perception of the nursing profession in Poland is profoundly affected by social stereotypes that may discourage young people from entering the profession and lead to prejudice towards nurses. During the COVID-19 pandemic, nurses gained visibility, which caused the social image of nurses to likewise grow. In this study, we explore nurses’ experiences with respect to how the COVID-19 pandemic influenced the social image...
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Use of Daylight and Aesthetic Image of Glass Facades in Contemporary Buildings
PublicationThe paper deals with the architecture of contemporary buildings in respect to their aesthetic image created by the use of natural light. Sustainability is regarded as a principle of contemporary architecture, where daylighting is an important factor as it affects energy consumption and environmental quality of the space inside a building. Environmental awareness of architecture, however, involves a much wider and more holistic...
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Deep learning based thermal image segmentation for laboratory animals tracking
PublicationAutomated systems for behaviour classification of laboratory animals are an attractive alternative to manual scoring. However, the proper animals separation and tracking, especially when they are in close contact, is the bottleneck of the behaviour analysis systems. In this paper, we propose a method for the segmentation of thermal images of laboratory rats that are in close contact during social behaviour tests. For this, we are...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublicationSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Myths and facts about women aged 50+
PublicationThis study attempts to confront the three stereotypes attributed to women aged 50+ in Poland: the one related to women being interested in retiring as early as possible, the other related to the lack of educational activity and reluctance to acquire new knowledge and skills, and the third related to the image of a grandmother focused on looking after her grandchildren. The author’s aim is to present rational arguments in favour...
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Media społecznościowe a wizerunek marki
PublicationJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
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Corporate social responsibility in reference to environmental statements within EMAS system in small and medium enterprises
PublicationAccording to the corporate social responsibility concept, organisations should apply any mechanisms available supporting their business actions contributing i.e. to the improvement of natural environment. Among them is EMAS eco-management and audit scheme. The prove of its implementation is environmental statement and entering the organisation into a national EMAS register. The aim of the statement is informing the society and...
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Selected issues of women's participation in labour market and on boards of family entreprises
PublicationThe chapter presents cultural determinants of roles attributed to women, as well as their situation in the labour market and in family businesses. The main aim of the study is to trace the changes in the social image of women’s roles in the labour market. The observations made are based on the changes in the value of the economic activity rate among women in the Baltic Sea Region (BSR) countries, as well as on the feminisation...
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Interactive and Media Architecture – From Social Encounters to City Planning Strategies
PublicationThe paper searches into the potential of media and interactive projects to support participation and generate social encounters in public spaces. Moreover, it proposes implementation of media and interactive projects into city planning processes. On the basis of theoretical approaches, case studies and interdisciplinary surveys the paper gives insight how interactive and media architecture can engage people in activities in urban...
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Landscape perception and the teaching of it in Poland
PublicationA preliminary assessment of the state of knowledge of landscape perception is contained in this article. A survey was carried out of students of architecture and urban planning during the rural design course in the academic year 2017/2018. The pilot project involved the initial establishment of categories of the countryside image. It was assumed that the results represented students’ knowledge of the landscape characteristics and...
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Instructor Presence in Video Lectures: Preliminary Findings From an Online Experiment
PublicationMotivation. Despite the widespread use of video lectures in online and blended learning environments, there is still debate whether the presence of an instructor in the video helps or hinders learning. According to social agency theory, seeing the instructor makes learners believe that s/he is personally teaching them, which leads to deeper cognitive processing and, in turn, better learning outcomes. Conversely, according to cognitive...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublicationCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublicationNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Big Beautiful Buildings: Eine Schönheit, viele Maßstäbe - urbane Landschaften der Nachkriegsmoderne in Europa / Big Beautiful Buildings: one beauty, many scales - urban landscapes of the post-war modernism across Europe
PublicationMassive urbanization in Europe is not a phenomenon that began only in the 20th century. The roots of this process can be traced back two centuries. With the end of the Second World War the specific conjunction of powerful forces together changed the landscape of European cities. Urbanization was undoubtedly one of them. Among other factors, Musterd and van Kempen (2005) correctly itemized not only objective processes that can be...
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Landscape Rurality: New Challenge for The Sustainable Development of Rural Areas in Poland
PublicationThe standard of country living was a matter of Polish elites’ concern from the eighteenth century. In different historical conditions different concepts of the rural renewal were formed. Today in rural areas of Poland some spatial processes that threaten the quality of life occur. The disadvantageous changes are the result of national or local governments spatial policy and they are an inhabitants’ response to it. The political...
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Koncepcja społecznej odpowiedzialności biznesu w usługach ubezpieczeniowych
PublicationCelem artykułu jest przedstawienie koncepcji społecznej odpowiedzialności biznesu (CSR) w usługach ubezpieczeniowych. Zidentyfikowano w tym celu podstawowe oczekiwania interesariuszy oraz najważniejsze obszary zastosowania CSR w instytucjach ubezpieczeniowych. Zaprezentowano również podstawowy związek pomiędzy działaniami społecznie odpowiedzialnymi realizowanymi przez instytucje ubezpieczeniowe a ich wizerunkiem. Na podstawie...
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Colour Terms in Five Linguistic Images of the World: The Semantic Perspective
PublicationSocial and cultural factors shape the linguistic perception of colour. At the same time, colour terms co-create the linguistic image of the world, which allows us to interpret reality and profile our statements and beliefs. This paper presents six basic colour terms: white, black, red, green, yellow, and blue (both as adjectives and as nouns) in the five different linguistic images of the world of the following languages: English,...
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Transformation of the Odesa Waterfront
PublicationOdesa is a unique city: it is the third-largest city in Ukraine and the second in the Black sea region. During its short but eventful history, it gathered a variety of cultural layers within its boundaries, what had reflected in its architecture, urban life, and unique accent of its inhabitants. The city`s waterfront is considered to be the Pearl of the Black Sea. Starting with the receiving of the Porto Franco status in 1819,...
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Art and Healthcare - Healing Potential of Artistic Interventions in Medical Settings
PublicationThe stereotype of a machine for healing seems to be well rooted in common thinking and social perception of hospital buildings. The technological aspect of healthcare architecture has been influenced for several years by three major factors. The first is linked to the necessity of providing safety and security in the environment of elevated epidemiological risk. The second concerns the need for incorporating advanced technology...
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A Parallel Genetic Algorithm for Creating Virtual Portraits of Historical Figures
PublicationIn this paper we present a genetic algorithm (GA) for creating hypothetical virtual portraits of historical figures and other individuals whose facial appearance is unknown. Our algorithm uses existing portraits of random people from specific historical period and social background to evolve a set of face images potentially resembling the person whose image is to be found. We then use portraits of the person's relatives to judge...
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Attributes of Entrepreneurial Teams as Elements of a Mental Model
PublicationAn entrepreneurial team can be defined as a small group of individuals holding ownership or control positions who create or develop an entrepreneurial venture and have shared commitments towards each other. Entrepreneurial teams start numerous new ventures or affect the performance of firms due to their social capital based on some characteristic attributes. The mental models of teams refer to internal, organised representation...
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Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych
PublicationNie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...
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Zaufanie do siebie jako jeden z aspektów zaufania w aktywności przedsiębiorczej
PublicationArtykuł prezentuje znaczenie zaufania do samego siebie na tle zaufania w relacjach budowanych przez przedsiębiorcę w jego otoczeniu społecznym i biznesowym. Wyjaśniono koncepcję zaufania do samego siebie, odnosząc się do zróżnicowanych typów zaufania, na przykład: kalkulacyjnego, opartego na wiedzy i identyfikacyjnego. Wskazano jego potencjalne źródła i konsekwencje w kontekście budowania własnego wizerunku, podejmowania decyzji...
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CONTRASTING MODERNISMS - ARCHITECTURE OF HARBOUR CITIES GDYNIA AND ALTONA
PublicationThe presentation of the exhibition “Architect Gustav Oelsner – Light, Air, Colour,”, which took place in Gdynia 1.04-29.05.2011, showed the clinker architecture of Gustav Oelsner in Altona. As a contrast to the white-plastered architecture of Gdynia, it provided an interesting background for the comparison of two different faces of modernism. The most important feature of the aesthetics of modernism was its cosmopolitan character,...
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AUTOMATIC LEARNING OF STRATEGY AND RULES IN CARD GAMES USING IMAGE FROM CAMERA
PublicationBelow work tries to answer a question: if it is possible to replace real human with computer system in social games. As a subject for experiments, card games were chosen, because they require a lot of player interaction (playing and taking cards), while their rules are easy to present in form of clear list of statements. Such a system, should allow real players to play without constant worrying about guiding or helping computer...
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MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES
PublicationThis paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...
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The Brick Face of Modernism and Architecture of Gustav Oelsner
PublicationThere are many reasons that make the work of Gustav Oelsner worth to present. One of the reasons is comparison of two different ways of development of two cities, Gdynia (an exhibition of work of Gustav Oelsner was presented in Gdynia in April and May of 2011) and Altona, were Oelsner created his architecture. These two cities has grown at the side of their big neighbours, Gdansk and Hamburg. They are harbour cities and their...
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Psychological and physical components in forming preferences on urban greenery management – The case of trees
PublicationPublic opinion is increasingly important in managing urban greenery. In this regard, this study demonstrates the importance of sociological (environmental worldviews), psychological (place attachment, perceived benefits of trees), and physical factors (type of building people live in, and urban greenery) in forming residents’ opinions on whether the municipality or landowners should decide about tree removal on private land. Logistic...
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Assessing the attractiveness of human face based on machine learning
PublicationThe attractiveness of the face plays an important role in everyday life, especially in the modern world where social media and the Internet surround us. In this study, an attempt to assess the attractiveness of a face by machine learning is shown. Attractiveness is determined by three deep models whose sum of predictions is the final score. Two annotated datasets available in the literature are employed for training and testing...
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Redefiniowanie przestrzeni medycznej = Redefining healthcare space
PublicationSzpital jest obiektem publicznym, budynkiem-miastem, jego architektura nakierowana jest na realizację procesu leczenia i zdrowienia, a jednocześnie formuje przestrzenne ramy mikrokosmosu interakcji społecznych rozgrywających się pomiędzy pacjentami i personelem, gośćmi i „mieszkańcami”. Współcześnie w podejściu do rozumienia czym jest szpital - a zatem również do kształtowania architektury obiektów medycznych - można zauważyć dwa...
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Fusion-based Representation Learning Model for Multimode User-generated Social Network Content
PublicationAs mobile networks and APPs are developed, user-generated content (UGC), which includes multi-source heterogeneous data like user reviews, tags, scores, images, and videos, has become an essential basis for improving the quality of personalized services. Due to the multi-source heterogeneous nature of the data, big data fusion offers both promise and drawbacks. With the rise of mobile networks and applications, UGC, which includes...
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Rewitalizacja przestrzeni miejskiej poprzez wydarzenia i inicjatywy sportowe
PublicationArtykuł opisuje powiązania pomiędzy procesami rewitalizacji przestrzeni miejskiej, a wydarzeniami i inicjatywami sportowymi różnej skali i rangi. Można wyodrębnić trzy główne uwarunkowania występowania tych powiązań: 1) podczas organizacji największych wydarzeń sportowych o zasięgu globalnym, takich jak igrzyska olimpijskie oraz mistrzostwa Świata i Europy w piłce nożnej; 2) podczas przedsięwzięć aktywizujących mieszkańców w formie...
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Role of Sports Facilities in the Process of Revitalization of Brownfields
PublicationThe paper gives an evidence that building a large sports facility can generate beneficial urban space transformation and a significant improvement in the dilapidated urban areas. On the basis of theoretical investigations and case studies it can be proved that sports facilities introduced to urban brownfields could be considered one of the best known large scale revitalization methods. Large urban spaces surrounding sport facilities...
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Potencjał kognitywno-kulturowy dzielnicy a innowacyjne strategie rehabilitacji w kontekście społecznej indywidualizacji. Studium przypadku: Mouraria, Lizbona = Innovative Public Space Rehabilitation Models to Create Cognitive-Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon
PublicationInnovative Public Space Rehabilitation Models to Create Cognitive- -Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon. This paper deals with the issue of sustainable urban rehabilitation interventions in city cores focused on value creation through culture-led development as a tool for building a cognitive city. The objective is to analyze cases of rehabilitation of public space by culture-led...
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Markthal Rotterdam as a contemporary continuation of nineteenth-entury market-halls' architectural ideas in Europe, 3rd International Multidisciplinary Scientific Conference, Social Sciences and Arts, Conference proceedings, book 4, Arts, Performing Arts, Architecture and design, Volume II, Vienna, Austria; pp. 391-398
PublicationIn the nineteenth century the reorganization of the European city local trading model resulted in the network of a series of newly constructed covered market halls. The large-format objects superseded the trade forms of previous streets and squares. In the second half of the twentieth century the panoply of the public trade markets was dominated by food super- and hypermarkets. It seemed that the era of old-time market halls,...