Search
Filters
total: 429
Search results for: WORD OF MOUTH, MANAGEMENT, CUSTOMERS, BEHAVIOR, DIGITAL AGE
-
Influence of advertisement in social media in knowledge based economy
PublicationIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
-
Programming Geometry as a Creative Play with Architectural Form
PublicationIn the twenty-first century "programming" is the key word that opens unprecedented opportunities for design and materialization of geometrically complex architectural objects. From the digital designer perspective programming geometry can be seen as a creative play with a form and a process of generation/exploration as well as the possibility of applying the computing power as a co-designer in the process of finding solutions for...
-
New Challenges in Management and Economics in 21st century. Selected studies and examples
PublicationIn Chapter 1 authors describe the method used to assess the level of readiness of an organization to introduce the Lean Six Sigma concept supporting the Quality 4.0 assumptions, which is gaining more and more interest not only in large organizations, but also in the SME sector. Its use will be illustrated by the example of a small service company. Chapter 2 presents the characteristics of blockchain technology applications in the...
-
DIGITAL INFRA MGMT NSTAC, sem. zimowy 22/23
e-Learning CoursesMateriały do przedmiotu "DIGITAL INFRASTRUCTURE MANAGEMENT" - studia niestacjonarne, sem. zimowy 2022/23.
-
Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
-
Modeling an Industrial Revolution: How to Manage Large-Scale, Complex IoT Ecosystems?
PublicationAdvancements around the modern digital industry gave birth to a number of closely interrelated concepts: in the age of the Internet of Things (IoT), System of Systems (SoS), Cyber-Physical Systems (CPS), Digital Twins and the fourth industrial revolution, everything revolves around the issue of designing well-understood, sound and secure complex systems while providing maximum flexibility, autonomy and dynamics. The aim of the...
-
DIGITAL INFRA MGMT NSTAC online- 23/24
e-Learning CoursesMateriały do przedmiotu "DIGITAL INFRASTRUCTURE MANAGEMENT" - studia niestacjonarne, sem. zimowy 2023/24 formuła 75online
-
Development of a simulation model of the activities of a transport and forwarding enterprise in the organization of international road cargo transportation
PublicationThe object of this study is the process of planning the work of a transport and forwarding company when serving different categories of customers who need organizational support for the delivery of goods by road transport in international traffic. The solved problem is due to the need to devise recommendations for organizing the work of forwarders when interacting with customers of transport and forwarding services that export...
-
Work–life balance: Does age matter?
PublicationWork-life balance is a priority of EU policies but at the same time demographic change affects the labour market. Employers have to deal with the ageing of their employees and adjust human resource management to maintain their competitiveness. The purpose of the article is to answer research questions: whether the age of workers determines their assessment of the work-life balance, and whether there is a relationship between the...
-
DIGITAL INFRA MGMT NSTAC - 23/24
e-Learning CoursesMateriały do przedmiotu "DIGITAL INFRASTRUCTURE MANAGEMENT" - studia niestacjonarne, sem. zimowy 2023/24.
-
Best Agers Lighthouses Best AgersLighthouses– Strategic Age Management for SME in the Baltic Sea Region
ProjectsProject realized in Faculty of Management and Economics according to #107 agreement from 2013-04-22
-
Do the young employees perceive themselves as digitally competent and does it matter?
PublicationPurpose – The study aims to examine the digital competence of young employees (under 30 years of age) who graduated from the technical university. Self-assessment of selected digital competencies was examined along with the determination of a self-efficacy level in the area of using digital competencies. Design/methodology/approach – Quantitative research was conducted using the computer-assisted web interview method on a sample...
-
A Comprehensive Framework for Measuring Governments’ Digital Initiatives Including Open Data
PublicationDigital innovation and digital initiatives are generally recognized and considered to be the driving forces behind firm survival and success in the market. This is not the case in the public sector, where digital initiatives have suffered not only from a lack of research trying to explain them but also from a major lack of recognition of their importance. The government’s eagerness to introduce more digital initiatives for better...
-
Digitalization of Building Site Management in the Construction Industry
PublicationWith Industry 4.0, a digital transformation has started in the construction industry. However, 4.0 technologies have difficulties in the integration of digital systems due to the diversity and complexity of the processes in the construction industry. Multidisciplinary work in architectural projects and the need for high productivity require digital renovation planning in the construction industry. The application of the technologies...
-
Tradycyjne i nowoczesne kanały dystrybucji wykorzystywane w procesie świadczenia usług ubezpieczeniowych dojrzałym konsumentom
PublicationPrzedmiotem artykułu są usługi ubezpieczeniowe świadczone z wykorzystaniem tradycyjnych i nowoczesnych kanałów dystrybucji. W artykule skoncentrowano się na osobach powyżej 50 roku życia, szczególnie narażonych na zjawisko wykluczenia cyfrowego. Na podstawie przeglądu literatury sformułowano hipotezę badawczą: cechy społeczno – demograficzne osób powyżej 50 roku życia wpływają na ich skłonność do korzystania z usług ubezpieczeniowych...
-
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
-
Zarządzanie różnorodnością jako metoda przełamywania stereotypów i uprzedzeń dotyczących pracowników w wieku okołoemerytalnym-przykłądy dobrych praktyk/
PublicationArtykuł koncentruje się na problematyce zarządzania różnorodnością wykorzystywaną w przełamywaniu stereotypów i uprzedzeń dotyczących pracowników w wieku około emerytalnym. Autorzy przedstawili mechanizmy powstawania stereotypów dotyczących efektywności starszych pracowników. Porównano treść przykładowych stereotypów z rzeczywistymi wynikami badań dotyczącymi efektywności pracowników w różnym wieku. W oparciu o psychologiczne mechanizmy...
-
Quality control procedures in Pomeranian Digital Library
PublicationThis paper concerns a quality control in digital libraries projects. At first, general goals of such projects are presented together with some restrictions concerning non-commercial projects. Then some quality factors for digital objects are presented. Finally, a quality control model for Pomeranian Digital Library (PDL) is proposed. The model assumes three levels of quality control and takes into account specific features of PDL....
-
A new concept of contemporary marketing
PublicationPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
-
Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
-
Age, frequency of volunteering, and Present-Hedonistic time perspective predict donating items to people in need, but not money to combat COVID-19 during lock-down
PublicationRestrictions due to COVID-19 necessitated staying at home, but in some cases, encouraged charitable behavior, e.g., donating items to people in need (e.g., clothes, food), or money to support combatting COVID-19. Drawing on the previous findings regarding helping during disastrous situations and roles of time perspective in helping behaviors, the study tested the predictive value of age, gender, previous volunteering, altruistic...
-
Area covered by dominant tree species in the State Forests divided into stand age classes over the years 2014-2018
Open Research DataThe dataset contains data illustrating changes in distribution of dominant tree species in the State Forests divided into stand age classes over the years 2014-2018. Information about covered area is provided in ha and percentage of whole analyzed area. Dominant speciescan be defined as the species in the stand with the largest share in terms of area,...
-
Area covered by dominant tree species in the State Forests divided into stand age classes over the years 2019-2023
Open Research DataThe dataset contains data illustrating changes in distribution of dominant tree species in the State Forests divided into stand age classes over the years 2019-2023. Information about covered area is provided in ha and percentage of whole analyzed area. Dominant speciescan be defined as the species in the stand with the largest share in terms of area,...
-
Ageing Workforce – a Challenge for Organizations
PublicationAgeing and its consequences are most frequently analysed in macroscale. If the analyses apply to enterprises, they usually cover working conditions or motivations of the seniors’ choice between continuing employment and retirement. The article discusses slightly different themes, namely the awareness of demographic changes, their consequences for the organization and the new professional role of older people in the new demographic...
-
Collaboration within the Automotive Value Chain
PublicationThe paper describes new approach to supply chain management in the North American automotive industry, in part influenced by the Japanese model. To survive and prosper all automotive suppliers must face major challenges in supporting their customers including delivering innovative ideas, technology and quality with increasing speed, participating in every aspect of product development and producing entire systems. The authors describe...
-
Best Agers Lighthouses - strategie zarządzania wiekiem w MSP w Regionie Morza Bałtyckiego
PublicationW artykule podjęto problematykę zarządzania wiekiem w przedsiębiorstwach sektora MSP. Zaprezentowano założenia międzynarodowego projektu Best Agers Lighthouses - strategic age management for SME in the Baltic Sea Region realizowanego w ramach Baltic Sea Region Programme 2007-2013, współfinansowanego z Europejskiego Funduszu Rozwoju Regionalnego.
-
Evaluation of Vehicle Routing Problem Algorithms for Transport Logistics Using Dedicated GIS System
PublicationThe development and research related to optimization of fleet management is of high interest among many industrial and scientific entities related to logistics and transport. Optimal distribution of transportation resources leads to significant cost reduction. In this context, scientific research related to so called Vehicle Routing Problem (VRP) which relies on determining the shortest transport routes for a strictly limited number...
-
The Use of Unmanned Surface Vessels in Bathymetric Measurements of Waterbodies with Highly Dynamic Seafloor Relief
PublicationThe early 21st century is a time when unmanned surface vessels (USV) are used in various measurement applications. Modern autonomous and unmanned vessels are increasingly often used in bathymetric measurements whose aim is to measure the seafloor with the sufficient positioning accuracy. Therefore, the use of USVs in hydrography can be seen as the beginning of a new era in this regard. This paper presents bathymetric measurements...
-
Algorithmic Human Resources Management
PublicationThe rapid evolution of Digital Human Resources Management has introduced a transformative era where algorithms play a pivotal role in reshaping the landscape of workforce management. This transformation is encapsulated in the concepts of algorithmic management and algorithmic Human Resource Management (HRM). The integration of advanced analytics, predictive and prescriptive analytics and the power of Artificial Intelligence (AI)...
-
A Cross-Team Collaborative Evaluation of a CRM System
PublicationThis paper presents an analysis of an usability evaluation a CRM (Customer Relationship Management) performed by a team composed of external usability experts jointly with a CRM staff. The evaluation process differed from a classical scheme known from former projects, including some new elements resulting from a specific context of this study. These novel elements resulted in reshaping the role of the CRM system and considering...
-
Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
-
Proces tworzenia zespołów zróżnicowanych jako element zarządzania zasobami ludzkimi
PublicationArtykuł dotyczy problematyki zarządzania zespołami zróżnicowanymi pod względem płci i wieku w kontekście procesów zarządzania zasobami ludzkimi. Skupiono się głównie na pierwszych etapach tego procesu, czyli na planowaniu zasobów i doborze pracowników i wskazano ich znaczenie dla zarządzania kapitałem ludzkim zespołów pracowniczych. Zaprezentowano wyniki badań przeprowadzonych na pracownikach działów HR, które dotyczyły uwzględniania...
-
Transmitting Alarm Information in DAB+ Broadcasting System
PublicationThe main goal of digital broadcasting is to deliver high-quality content with the lowest possible bitrate. This paper is focused on transmitting alarm information, such as emergency warning and alerting, in the DAB+ (Digital Audio Broadcasting plus) broadcasting system. These additional services should be available at the lowest possible bitrate, in order to provide a clear and understandable voice message to people. Furthermore, additional...
-
Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
-
Stand thickness of dominant tree species in the State Forests divided into stand age classes over the years 2009-2013
Open Research DataThe dataset contains data illustrating changes in the distribution of dominant tree species in the State Forests divided into stand age classes over the years 2009-2013. Dominant species can be defined as the species in the stand with the largest share in terms of area, thickness or number. Stand thickness means the gross thickness of the timber, i.e....
-
Stand thickness of dominant tree species in the State Forests divided into stand age classes over the years 2014-2018
Open Research DataThe dataset contains data illustrating changes in the distribution of dominant tree species in the State Forests divided into stand age classes over the years 2014-2018. Dominant species can be defined as the species in the stand with the largest share in terms of area, thickness or number. Stand thickness means the gross thickness of the timber, i.e....
-
Stand thickness of dominant tree species in the State Forests divided into stand age classes over the years 2019-2023
Open Research DataThe dataset contains data illustrating changes in the distribution of dominant tree species in the State Forests divided into stand age classes over the years 2019-2023. Dominant species can be defined as the species in the stand with the largest share in terms of area, thickness or number. Stand thickness means the gross thickness of the timber, i.e....
-
When digital government matters for tourism: a stakeholder analysis
PublicationDespite the importance of governance processes for destination management and the impact of digital technology on such processes, surprisingly little academic research has explored the use of digital technology to transform public governance in the tourism sector. This conceptual paper fills this gap by conducting a digital government stakeholder analysis for the tourism sector using the digital government evolution model as its...
-
(eng)aging! 2022 Active Ageing through Innovation: Learning from the COVID-19 Pandemic in V4
ProjectsProject realized in Department of Intelligent Interactive Systems according to Project ID #22210044 agreement
-
The Technological Advancement of New Products, Product Newness and Market Information
PublicationThe purpose of this study is to propose product newness and obtaining market information as mediators of the relationship between the technological advancement of a new product and its commercial success. So far, little is known about the mediators of this relationship but knowledge about the factors that strengthen or weaken it is valid, both for the theory and practice of new product management. On the one hand, product newness...
-
Smart Modeling of Maritime Vessels
PublicationCurrently, the market offers many visualization tools available to graphic designers, engineers, managers and academics working on maritime environments. The practice of visualization involves making and manipulating images that convey novel phenomena and ideas. Visual communication, together with virtual reality environments, is an emerging and rapidly evolving discipline. It brings great advantage over written word or voice alone,...
-
Open Strategy for Digital Business. Managing in ICT-Driven Environments
PublicationThis book offers the reader a novel perspective on how digital contexts and open strategy approaches – the act of opening up strategic initiatives beyond company managers to involve front-line employees, stakeholders, and entrepreneurs – are related. Going beyond the claim that digital media drives open strategy by containing a detailed analyses of the interrelations between the two, the authors examine how ICT have diffused globally...
-
ICT-enabled circular economy: conceptualising the links
PublicationThis chapter sets conceptual backgrounds regarding the potentially emerging causal links between digital technologies and circular economy ideas implementation. We argue that digital technologies may constitute an effective element enabling the transformation from linear to circular and environmentally friendly economic activities. This work draws the general picture at the macro and micro level. The macro perspective shows how...
-
Nadzeya Sabatini dr
PeopleNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
-
Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
-
A method of Functional Test interval selection with regards to Machinery and Economical aspects
PublicationThis paper discusses the problem of choosing the optimal frequency of functional test, including the reliability calculations and production efficiency, but also the effect of company risk management. The proof test as a part of the functional test interval is well described for the process industry. Unfortunately, this situation is not the case for the machinery safety functions with low demand mode. Afterwards, it is presented...
-
Analysis of an Energy Management System of a Small Plant Connected to the Rural Power System
PublicationThis paper presents the analysis of an energy management system (EMS) implemented to fulfill the requirements of a microgrid (MG) power supply owned by a small industrial company and connected to the rural power system. The main goal of this system is to ensure connection with the existing rural power system in terms of energy exchange, as well as to perform islanding mode operation of the microgrid based on the energy demand of...
-
Burnout as a State: Random-Intercept Cross-Lagged Relationship Between Exhaustion and Disengagement in a 10-Day Study [Response to Letter].
Publication -
Psychopathological Symptoms Among Chronically Ill Patients During SARS-CoV-2 Pandemic in Poland
Publication -
Association Between the Time Spent on and Sources of the News of Russo-Ukrainian War and Psychological Distress Among Individuals in Poland and Ukraine: The Mediating Effect of Rumination
Publication