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Search results for: ARCHITECTURE AS A MARKETING DEVICE
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Marketing wewnętrzny
PublicationOmówiono pojęcie marketingu wewnętrznego i zasady na których się opiera. Scharakteryzowano grupy instrumentów wykorzystywanych w marketingu wewnętrznym, takie jak badania wewnętrzne, komunikację wewnętrzną masową i osobistą, spotkania integracyjne, szkolenia i edukację wewnętrzną, motywacje materialne i pozamaterialne oraz czynniki integracji. Przedstawiono najważniejsze fazy i zadania procesu formułowania marketingu wewnętrznego...
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STRUCTURE AND ALGORITHMS OF A DIAGNOSTIC DEVICE IN A WHEELED TRACTOR
PublicationDiagnostic device monitors the tractor’s technical condition and identifies the location of damaged components during operation. The diagnostic device detects and identifies the following types of defects: functional defects (uf) which affect performance, exhaust defects (ue) which increase toxic emissions and fuel consumption, defects that jeopardize driving safety (us), defects that affect engine performance (ud). The key component...
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Gemba Kaizen: Influencing individuals behavior for better - an approach to social marketing
PublicationThe idea of providing the Gemba Kaizen philosophy to a social level can benefit not only individuals, but the society as well. The Japanese philosophy for improvement or change for better may serve companies that are looking for increasing its value by quality management. The same principles when implemented in a society may improve quality of life of its inhabitants and help solving social problems. The use of social marketing...
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Specjalność Marketing na Wydziale Zarządzania i Ekonomii - początki i perspektywy
PublicationArtykuł omawia wyniki badań ankietowych przeprowadzonych wśród studentów specjalność Marketing. W konkluzji stwierdzono, że: powołanie specjalności Marketing było decyzją trafną. Program wymaga modyfikacji w kierunku zwiększenia liczby przedmiotów kierunkowych oraz zajęć praktycznych. Wskazane jest kontynuowanie badań w roku przyszłym.
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Street Art and Architecture
PublicationThe paper explores both the areas of conflict as well as agreement between architecture and Street Art. The conflict arises from the fact that urban environment has always been a background for street art, which unavoidably jeopardizes the conceptual integrity of the building understood as a work of architecture. However, there are strong interrelations between these two domains of human creativity. Both street art and architecture...
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The novel sterilization device: the prototype testing
PublicationCurrently, there are numerous methods that can be used to neutralize pathogens (i.e., devices, tools, or protective clothing), but the sterilizing agent must be selected so that it does not damage or change the properties of the material to which it is applied. Dry sterilization with hydrogen peroxide gas (VHP) in combination with UV-C radiation is well described and effective method of sterilization. This paper presents the design,...
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Territorial marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Marketing terytorialny a social media marketing na serwisie Twitter
PublicationObszary terytorialne, podobnie jak inne podmioty gospodarcze, walczą o miejsce na rynku. Poprzez promocję dążą do osiągnięcie uprzywilejowanych miejsc w świadomości interesariuszy, będących dla danego regionu inwestorami, bądź turystami, którzy chcą miło spędzić czas na wakacjach. Miasta kreują swój wizerunek i dbają o niego, budując więzi emocjonalne i lojalność wobec swoich klientów. W tym celu wykorzystane są różne rodzaje instrumentów...
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Sylwester Kaczmarek dr hab. inż.
PeopleSylwester Kaczmarek received his M.Sc in electronics engineering, Ph.D. and D.Sc. in switching and teletraffic science from the Gdansk University of Technology, Gdansk, Poland, in 1972, 1981 and 1994, respectively. His research interests include: IP QoS and GMPLS and SDN networks, switching, QoS routing, teletraffic, multimedia services and quality of services. Currently, his research is focused on developing and applicability...
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Evaluating architecture students' knowledge of the history of architecture by tests and by drawings: a comparative analysis
PublicationThe methods of evaluating students’ knowledge in architectural education, and in particular in education on history of architecture, are specific in many respects. Apart from checking the general knowledge of history concerning chronology, artistic trends, styles, main objects and architects, it should also check students’ ability to analyse the historic architecture in a drawing form. Such a form of presenting architecture has...
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Combined environmental testing device for picosatellites
PublicationAs access to space conditions becomes more available, both technically and economically, scientists’ interest in launching finer and more sophisticated experiments grows. To be qualified for launch, such experiments need to be carefully tested prior to the event. The tests should represent actual launch conditions as closely and in a detailed manner. Typical tests for payload include: vibration tests, thermal and vacuum tests,...
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Lucyna Nyka prof. dr hab. inż. arch.
PeopleLucyna Nyka (Ph.D., D.Sc., Prof.) is a Professor at the Faculty of Architecture, Gdańsk University of Technology, in 2008-2016 a Vice-Dean for Research, and since 2016 – Dean of the Faculty of Architecture. Her research interests focus on issues concerning water-related architecture and urban landscapes. She is the author and co-author of many projects focused on urban renewal. She was an author of the EU-founded (Audiovisual...
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A New Rehabilitation Device for Balance Impaired Individuals
PublicationIn the paper authors present a device designed to improve the rehabilitation process of people with balance impairment. The discussed device (JStep) utilizes a commercially available static standing frame (stander) modified in order to fit force sensing units under the feet and in the pillows around the hips of a patient. While executing rehabilitation tasks, the patient may compensate his balance deficiency by leaning on the pillows...
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Games and play with light in architecture
PublicationThe paper deals with the issue of the influence of daylight on the creation of architecture in the view of designers` play with light in the architectural space. Using the examples of contemporary realizations of some art museums, the work demonstrates the impact of exploration and experimentation conducted by the creators of visual arts on the design styles and architectural solutions. It also reveals the historical continuity...
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THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublicationThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
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The origins of the brick architecture in Pomerania
PublicationTraditionally, brick is one of the most popular building materials on the southern coast of the Baltic Sea. Although the origins of brick architecture have been the subject of numerous research studies, their results were focused on the Kingdom of Denmark, merchant-towns and the State of the Teutonic Order. Most scholars claimed that Pomeranian architecture had not been as developed as that in the neighbouring countries. Moreover,...
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Marketing zewnętrzny : produkt
PublicationW podrozdziale 4.1 podręcznika scharakteryzowano produkt jako element marketingu zewnętrznego. Między innymi omówiono: pojęcie i charakterystykę produktu, klasyfikacje produktów, pojęcie linii i asortymentu produktów, markę i opakowanie produktu, cykl życia produktu oraz proces wdrażania nowych produktów.
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Marketing w Internecie
PublicationOpracowanie poświęcono marketingowi w Internecie. Struktura treści obejmuje genezę powstania Internetu, jego rozwój na świecie i w Polsce oraz omówienie najpopularniejszych usług internetowych wykorzystywanych w marketingu - poczta elektroniczna, grupy dyskusyjne oraz World Wide Web. Szczególną uwagę zwrócono także na problem sukcesu firmowej witryny internetowej, mierzony przez pryzmat satysfakcji jej użytkownika - klienta.
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Marketing zewnętrzny : Dystrybucja
PublicationDystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji, a także logistykę dystrybucji
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Marketing zewnętrzny : Cena
PublicationW podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny
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Relationship between semi- and fully-device-independent protocols
PublicationWe study the relation between semi and fully device independent protocols. As a tool, we use the correspondence between Bell inequalities and dimension witnesses. We present a method for converting the former into the latter and vice versa. This relation provides us with interesting results for both scenarios. First, we find new random number generation protocols with higher bit rates for both the semi and fully device independent...
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Anonymity Architecture for Mobile Agent Systems
PublicationThe paper presents a new security architecture for MAS, which supports anonymity of agent owners. The architecture is composed of two main elements: Module I: Untraceability Protocol Infrastructure and Module II: Additional Untraceability Support. Module I is based on the recently proposed untraceability protocol for MAS and it forms the core of the anonymity architecture, which can be supported by the ele- ments of the second...
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Auto adaptation of mobile device characteristics to various acoustic conditions
PublicationThe proposed methodology of auto adaptation of the mobile device characteristics to various acoustic conditions is presented in the paper. The first goal of this study was to determine the parameters of the acoustic path of the mobile device, for both transmitting (speaker) and receiver (microphone). Results of the measurement of characteristics of mobile devices were presented. Information about characteristics of individual parts...
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SIMULATION MODEL OF ASON/GMPLS ARCHITECTURE
PublicationGrowing demands of information society concerned with sophisticated applications could be satisfied by ASON/GMPLS architecture comprehended as Automatically Switched Optical Network (ASON) with Generalized Multi-Protocol Label Switching (GMPLS). The ASON/GMPLS proposition represents the future direction of Next Generation Network (NGN) architecture. Therefore considerable work has to be done to examine this solution. In this aspect...
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Experimental Testbed of ASON/GMPLS architecture
PublicationThe paper presents the ASON/GMPLS architecture realized in the Department of Teleinformation Networks at Gdansk University of Technology based on the FSP 3000R7 ADVA Optical Networking platform. The FSP 3000R7 is a high-performance WDM networking system with GMPLS control plane for bidirectional transmission of optical signals. The system uses a modular structure which enables a flexible upgrade of capacity and functionality. The...
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Theory of Rural Architecture - EXAM
e-Learning CoursesThe series of lectures touching upon the history of rural architecture and regarding the composition of landscape designs. The lectures were designed to give students of architecture the tools to work with the nature and strengthen the presence of green spaces in their future designs. The exam is prepared to check what skills and competencies have been gained during the course.
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Validation of atmospheric aerosols parallel sampling in a multifold device
PublicationIn this work, particulate matter was collected using an active sampling system consisting of a PM10 (<10 μm) inlet coupled to a multifold device containing six channels, connected to a vacuum pump. Each channel was equipped with a filter holder fitted with adequately chosen filters. The system was fixed on a metallic structure, which was placed on the roof of the laboratory building, at the Faculty of Sciences, in Lisbon. Sampling...
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Territorial Marketing 2024
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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ARC Lighting In Architecture
Journals -
Design and implementation of GEPON architecture in laboratory testbed
PublicationThis paper presents a proposition of GEPON architecture for the didactic purpose. The GEPON architecture is implemented in access networks laboratory testbed. The paper includes a brief description of GEPON standardization, a description of laboratory GEPON equipment architecture and a short presentation of proposed laboratory exercises. The exemplary performance results are included.The proposition of GEPON architecture testbed...
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Media architecture: participation through the senses
PublicationPervasive media and interactive technologies have become inseparable not only from our everyday life but also from architecture and city spaces. However, the generic use of new technologies in the design process and material production that affects contemporary architecture, results in buildings that become mere visual objects losing their hapticity and non-visual qualities. Despite the substantial advancement in the research studies...
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Reasons for Implementing Movement in Kinetic Architecture
PublicationThe paper gives insights into different forms of movement in contemporary architecture and examines them based on the reasons for their implementation. The main objective of the paper is to determine: the degree to which the complexity of kinematic architecture results from functional and spatial needs and what other motivations there are. The method adopted to investigate these questions involves theoretical studies and comparative analyses...
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Jakub Szczepański prof. dr hab. inż. arch.
PeopleJakub Szczepanski is an Associate Professor at the Faculty of Architecture, Gdańsk University of Technology and since 2016 a Vice-Dean for Scientific Research. Architect, historian of architecture and monuments’ conservator. His research focused on the history of both Gdańsk and Baltric Sea cities’ architecture as well as monuments’ conservation and the contemporary problems of cities. Parallelly with the academic work on the GUT,...
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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Particle Image Velocimetry Measurements of Airflow in Electrohydrodynamic Device for Dust Particle Collection
PublicationIn this paper the pumping effect of air in the electrohydrodynamic (EHD) device for dust particle collection is presented. To induce an airflow in this EHD device corona discharge was used. The discharge was generated between the one-sided spike electrodes and the plate electrodes. The asymmetric electric field and generated discharge resulted in a unidirectional airflow through the EHD device. The current-voltage characteristics...
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Particle Image Velocimetry Measurements of Airflow in Electrohydrodynamic Device for Dust Particle Collection
PublicationIn this paper the electrohydrodynamic (EHD)device for gas pumping and cleaning is presented. To induce an airflow in this EHD device corona discharge was used. The discharge was generated between the one-sided spike electrodes and the plate electrodes. An asymmetric electric field and generated discharge result in unidirectional gas flow through the EHD device. The current-voltage characteristics were measured and the corona discharge...
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CONTEMPORARY APPROACH TOWARDS RESPONSIVE ARCHITECTURE
PublicationConstantly changing environment pressures every living for a change, and response becomes a basic reaction of any living form. Change is a natural reaction that enables survivor of all the species. However, in architecture, the responsive structure did not take important role until the twentieth century. During that time many concepts and building introduced kinematics into the discipline. In the late 50 and 60 of XX century, visionary...
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Design of a continuous intra-oral distraction device for mandibular bone
PublicationIn this paper we present example of a specific device used for distraction osteogenesis. Distraction osteogenesis (also called callus distraction, collotasis or osteodistraction) is a surgical process for reconstructing bone deformities or lengthening bones.
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Design and material selection for a patient transport device in field hospitals
PublicationACKGROUND: A major cause of patient and hospital worker injuries occurs transferring patients between two planes. The main aim of this paper was to propose a design of patient’s lift and transfer apparatus for use in field hospitals. The assumption was to design lightweight, durable and ergonomic device using innovative material. The authors concentrated on partial elimination of manual lifting in order to device could work both...
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Doskonalenie kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej
PublicationCelem artykułu jest wskazanie kierunków doskonalenia kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej na podstawie opinii studentów tej specjalności.
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Low-power device simulator for micro-energy measurement methods testing
PublicationThe paper presents low-power device simulator designed for testing of micro-energy measurement methods. Such kind methods can be used for evaluation of power systems based on Energy Harvesting. The device allows to set the current consumption characteristic over the time, thus making possible playing the role of different types of low-power devices e.g. simulating sensor network node.
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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublicationKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Zarządzanie organizacjami niekomercyjnymi - propozycja dydaktyczna dla studentów kierunku zarządzanie i marketing
PublicationAutor przedstawia cele oraz program przedmiotu Zarządzanie organizacjami niekomercyjnymi, prowadzonego dla studentów kierunku zarządzanie i marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W programie kształcenia główną uwagę skoncentrowano na wskazaniu studentom rosnącego znaczenia organizacji niekomercyjnych (zarówno publicznych jak i pozarządowych) w Polsce oraz konieczności stopniowego i systemowego wprowadzenia...
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Uniqueness or uniformity - studies of media architecture
PublicationA development of media architecture is presented in light of to such phenomena as aesthetization, consumerism and digitization. This article deals with media architecture in commercial spaces. Media solutions impact on the architectural skin, making it into visible and dynamic points of the image of a post-modern city. This article presents the specificity of media solutions, depending on the function of commercial activity buildings...
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Fitting the mobile device characteristics to the user's hearing preferences
PublicationA method for fitting the mobile computer audio characteristics to the user's hearing preferences is proposed. The process consists of two stages: calibration and dynamics processing. During the calibration phase the user performs a loudness scaling test giving their response regarding the perceived loudness. The dynamics processing made on above basis sets the loudness to the most comfortable level. The processing accounts both...
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Contemporary Spaces of Memory - Towards Transdisciplinarity in Architecture
PublicationThe paper explores new phenomena in the contemporary practice of commemoration implemented through architecture. Architectural objects related to memory can be a place where new trends and phenomena appear earlier than in other architectural objects. The text is an attempt to prove that these new spaces of memory are a kind of laboratory where new ideas taking place in architecture and related disciplines are being tested. Research...
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Shrinking-shifting and amplifying-shifting device using transformation optics
PublicationBased on transformation optics (TO), this paper uses geometric divisions and linear coordinate transformations to design “shrinking-shifting—and reshaping”, and “amplifying-shifting—and reshaping” devices. The proposed devices can reshape the sizes and locations of the wrapped-objects inside the core-region. The shrinking-shifting device shrinks the larger object into a smaller one and shifts it to different location, whereas the...
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Scenariusz rozwoju dla obszaru Zarządzanie procesem produkcji, dystrybucji i marketing
PublicationOpracowanie jest częścią foresightu technologicznego: Żywność i żywienie w XXI wieku - wizja rozwoju polskiego sektora spożywczego, wykonanego w ramach projektu, realizowanego w latach 2009-2011 przez konsorcjum: Instytut Ogrodnictwa (dawniej Instytut Sadownictwa i Kwiaciarstwa) w Skierniewicach, Instytut Badań nad Przedsiębiorczością i Rozwojem Ekonomicznym EEDRI przy Społecznej Wyższej Szkole Przedsiębiorczości i Zarządzania...
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Call and Connections Times in ASON/GMPLS Architecture
PublicationIt is assumed that demands of information soci- ety could be satisfied by architecture ASON/GMPLS comprehended as Automatically Switched Optical Network (ASON) with Generalized Multi-Protocol Label Switching (GMPLS) protocols. Introduction this solution must be preceded by performance evaluation to guarantee society expectations. Call and connections times are in ASON/GMPLS architecture important for real-time applications. Practical...
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A Novel Multicast Architecture of Programmable Networks
PublicationIn the paper a multicast architecture for programmable networks based on separation of group management and network control tasks is proposed. Thanks to this separation, services which want to make use of multicast communications no longer have to implement low-level network functionalities and their operation is greatly simplified. Abstracting service’s view of the network into a fully connected cloud enables us to transparently...