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Search results for: digital communication strategies
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The development of an underwater telephone for digital communication purposes
PublicationThe underwater telephone HTL-10 has been designed to provide voice and data communication between helicopter and submarines using acoustic waves. It works in a half-duplex mode and uses analogue power-efficient modulation in the form of a single side-band, suppressed carrier, in a wide range of frequencies. It generates the transmitted signal, and processes the received signals. It is implemented with the use of digital signal...
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Gender and Digital Divide - Information and Communication Technologiesand their Impact on Equality
PublicationIn the entire Europe more women than men graduate from tertiaryeducation institutes. However, they are underrepresented in scientific and engineering disciplines. Women researchers still constitute a minority in the Government and Higher Education Sectors. A number of industry reports highlight a low number of women in IT occupations49. This has led to a variety of public policy measures, such as subsidies on community provision,...
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A review of digital fashion research: before and beyond communication and marketing
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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Digital Imaging and Communication in Medicine Standard for Breast Thermal Imaging
PublicationOmówiono znaczenie normy DICOM w obrazowaniu medycznym. Zaproponowano metodę opisu danych w diagnostyce terminczej piersi dla potrzeb normy DICOM. Zaprojektowano i wykonano algorytmy automatycznej konwersji danych oraz tworzenia struktur danych w hierarchiczno-obiektowym modelu danych.
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A survey of strategies for communication networks to protect against large-scale natural disasters
PublicationRecent natural disasters have revealed that emergency networks presently cannot disseminate the necessary disaster information, making it difficult to deploy and coordinate relief operations. These disasters have reinforced the knowledge that telecommunication networks constitute a critical infrastructure of our society, and the urgency in establishing protection mechanisms against disaster-based disruptions. Hence, it is important...
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Is it too late now to say we’re sorry? Examining anxiety contagion and crisis communication strategies using machine learning
PublicationIn this paper, we explore the role of perceived emotions and crisis communication strategies via organizational computer-mediated communication in predicting public anxiety, the default crisis emotion. We use a machine-learning approach to detect and predict anxiety scores in organizational crisis announcements on social media and the public’s responses to these posts. We also control for emotional and language tones in organizational...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Metropolie ery cyfrowej- wpływ nowych technologii informacyjnych i komunikacyjnych na kształt współczesnego miasta = Digital metropolis - the impact of new information and communication technologies on contemporary city
PublicationDynamiczny rozwój technologii informacyjnych i cyfrowych zapoczątkowany w drugiej połowie XX wieku wpłynął na zmianę wizerunku współczesnego miasta. Coraz bardziej wyraźną rolę w jego tworzeniu zaczęły odgrywać fasady, powłoki budynków oraz fragmenty przestrzeni publicznych, w obrębie których zaczęto integrować pojawiające się innowacyjne technologie, potocznie zwane medialnymi. Powierzchnie architektoniczne wyposażone w nie...
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Digital Technologies for Business Communication 2022/2023
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Digital Technologies for Business Communication 2023 2024
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Digital Technologies for Business Communication 2024 2025
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Political Parties in the Digital World
PublicationThe aim of this report is to outline how digital technologies and digital media are redefining the way political parties fulfill their role as collective platforms for political participation of citizens, e.g. in relation to the parties’ decision-making processes, communication strategies, funding mechanisms, membership, information sharing, etc. and to highlight the existing international standards and good practices in this area....
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Nadzeya Sabatini dr
PeopleNadzeya Sabatini is Assistant Professor in Digital Transformation at Gdańsk University of Technology (Gdansk, Poland), its Department of Informatics in Management (Faculty of Management and Economics). Nadzeya is lecturer at USI – Università della Svizzera italiana (Lugano, Switzerland), a research fellow at the Institute of Digital Technologies for Communication of the same university, and coordinator of MSc in Digital Fashion...
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Jerzy Konorski dr hab. inż.
PeopleJerzy Konorski received his M. Sc. degree in telecommunications from Gdansk University of Technology, Poland, and his Ph. D. degree in computer science from the Polish Academy of Sciences, Warsaw, Poland. In 2007, he defended his D. Sc. thesis at the Faculty of Electronics, Telecommunications and Informatics, Gdansk University of Technology. He has authored over 150 papers, led scientific projects funded by the European Union,...
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Magdalena Szuflita-Żurawska
PeopleHead of the Scientific and Technical Information Services at the Gdansk University of Technology Library and the Leader of the Open Science Competence Center. She is also a Plenipotentiary of the Rector of the Gdańsk University of Technology for open science. She is a PhD Candidate. Her main areas of research and interests include research productivity, motivation, management of HEs, Open Access, Open Research Data, information...
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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Zdzisław Kowalczuk prof. dr hab. inż.
PeopleZdzislaw Kowalczuk received his M.Sc. degree in 1978 and Ph.D. degree in 1986, both in Automatic Control from Technical University of Gdańsk (TUG), Gdańsk, Poland. In 1993 he received his D.Sc. degree (Dr Habilitus) in Automatic Control from Silesian Technical University, Gliwice, Poland, and the title of Professor from the President of Poland in 2003. Since 1978 he has been with Faculty of Electronics, Telecommunications and Informatics...
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Probe signal processing for channel estimation in underwater acoustic communication system
PublicationUnderwater acoustic communication channels are characterized by a large variety of propagation conditions. Designing a reliable communication system requires knowledge of the transmission parameters of the channel, namely multipath delay spread, Doppler spread, coherence time, and coherence bandwidth. However, the possibilities of its estimation in a realtime underwater communication system are limited, mainly due to the computational...
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Transmission parameters of underwater communication channels
PublicationThe underwater environment is tough and demanding as a communication channel for ultrasonic signals. The channel transmission characteristics in marine and inland waters depend much on local bathymetry and changing weather conditions. The architecture and performance of a reliable underwater acoustic communication (UAC) system should allow real-time adaptation of its transmission parameters to a large variety of possible channel...
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A conceptual framework for digital tax administration - A systematic review
PublicationTax administrations worldwide have become highly digitised with a diverse and sophisticated array of e-services to enhance the taxpayer experience. Nevertheless, given the high rates of failure of e-government services, it is critical to understand the factors that are essential to the success of a digital tax system. Drawing on a systematic review of ninety-six publications across the digital taxation, taxation, and information...
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Jacek Stefański prof. dr hab. inż.
PeopleJJacek Stefański received M.Sc., Ph.D. and D.Sc. degrees in telecommunications engineering from Gdansk University of Technology (GUT), Poland, in 1993, 2000 and 2012, respectively. Awarded title of Professor by the President of Poland in 2020. Currently, he works as a professor at the Department of Radio Communication Systems and Networks (DRCSN) in GUT. From 2005 to 2009, he worked as an assistant professor in the National Institute...
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Communication Networks in the Service of the Environmental Monitoring
PublicationIn the paper selected issues relating to communication networks in the services of the environmental monitoring (EM) have been described. It is divided into three main parts: introduction, wire and wireless networks. At the beginning of the basic definitions were explained. The wire part focuses on a plain old telephone service (POTS), an integrated services digital network (ISDN), a digital subscriber line (DSL) and a fiber-optic...
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Quantum strategies for rendezvous and domination tasks on graphs with mobile agents
PublicationThis paper explores the application of quantum nonlocality, a renowned and unique phenomenon acknowledged as a valuable resource. Focusing on an alternative application, we demonstrate its quantum advantage for mobile agents engaged in specific distributed tasks without communication. The research addresses the significant challenge of rendezvous on graphs and introduces a distributed task for mobile agents grounded in the graph...
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Open Strategy for Digital Business. Managing in ICT-Driven Environments
PublicationThis book offers the reader a novel perspective on how digital contexts and open strategy approaches – the act of opening up strategic initiatives beyond company managers to involve front-line employees, stakeholders, and entrepreneurs – are related. Going beyond the claim that digital media drives open strategy by containing a detailed analyses of the interrelations between the two, the authors examine how ICT have diffused globally...
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Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices
PublicationThe paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics...
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Can Communication Power of Separable Correlations Exceed That of Entanglement Resource?
PublicationThe scenario of remote state preparation with a shared correlated quantum state and one bit of forward communication [B. Dakić et al., Nat. Phys. 8, 666 (2012)] is considered. Optimization of the transmission efficiency is extended to include general encoding and decoding strategies. The importance of the use of linear fidelity is recognized. It is shown that separable states cannot exceed the efficiency of entangled states by...
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Performance of Coherent Modulation Scheme Used in Acoustic Underwater Communication System
PublicationThe development of an acoustic underwater communication system for shallow waters is still a big scientificand construction challenge. Currently, non-coherent modulations in combination with strong channel coding are used to achieve reliable communication with low rate in such a channel. To obtain transmission with a higher transmission rate, it is required to use coherent modulation. This paper presents the assumptions of such...
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What is the future of digital education in the higher education sector? An overview of trends with example applications at Gdańsk Tech, Poland
PublicationUniversities worldwide recognise the need to adapt to changes in society, the economy and the way young people prefer to learn. Additionally, the impetus to improve the digital approach in higher education intensifies as educational institutions have to remain competitive with commercial providers of education. Following the latest technological trends and implementing strategies to develop new digital solutions helps to improve...
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ECHOES REDUCTION DURING DIGITAL DATA TRANSMISSION IN HYDROACOUSTIC CHANNEL – LABORATORY EXPERIMENT
PublicationThe possibility of using a hydroacoustic channel for digital data transmission is very limited. This is due to the effect of multipath propagation of the emitted acoustic wave and the damping of the mechanical wave in this medium, which increase with frequency. The first of these phenomena results in inter-symbol interference disturbances in data transmission systems, including even hundreds of symbols. Due to the number of reflections...
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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Digital Government as Implementation Means for Sustainable Development Goals
PublicationOne of the challenges for implementing Sustainable Development Goals (SDGs) is the measurement of indicators that represent progress towards such goals. Measuring such progress enables data-driven decision-making and management of SDG-relevant projects and strategies. The premise of this research is that measuring such indicators depends on measuring so-called means of implementation, i.e. activities that directly contribute to...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublicationCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Digital divide - inequalities in level of implementation of new information and telecommunication technologies. Cross country study
PublicationTekst stanowi analizę nierówności stopnia wdrożenia oraz implementacji ICTs w różnych krajach świata. Autor szacuje wskaźnik GINI dla możliwych krajów świata.In the paper presented, the author considers few aspects of the so-called "digital divide". It is easily noticeable worldwide, that new information and communication technologies (ICTs) "possess" a great ability to spread, at high pace, among countries from all around the...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Workshop on Job Scheduling Strategies for Parallel Processing
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Architektura przyszłości – przekraczanie granic poprzez interfejsy
PublicationArchitektura przyszłości rozpatrywana jest w kontekście rozwoju technologii cyfrowych, które umożliwiają nadawanie obiektom architektonicznym cech interfejsów. Przekraczanie granic dotyczy więc nadawania architekturze nowych funkcji - funkcjonalności zapożyczonych ze świata wirtualnego, emisji informacji oraz interakcji. W tym ujęciu „interfejs architektoniczny” stanowi płaszczyznę komunikacji pomiędzy obiektem architektonicznym...
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Silent Signals The Covert Network Shaping the Future
PublicationSilent Signals The Covert Network Shaping the Future In a world dominated by information flow and rapid technological advancements, the existence of hidden networks and unseen influences has never been more relevant. "Silent Signals: The Covert Network Shaping the Future" delves deep into the mysterious and often opaque world of covert communication networks. This influential work sheds light on the silent...
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Wojciech Gumiński dr inż.
PeopleWojciech Gumiński received his M.Sc. ad Ph.D. degrees from Faculty of Electronics, Telecommunications and Informatics, Gdansk University of Technology, Poland in 1991 and 2003 respectively. His scientific and research interest include computer network architectures, communication protocols and digital signal processing. Hi participated as principal investigator in several projects including Future Internet Engineering, PL-LAB...
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Study on Speech Transmission under Varying QoS Parameters in a OFDM Communication System
PublicationAlthough there has been an outbreak of multiple multimedia platforms worldwide, speech communication is still the most essential and important type of service. With the spoken word we can exchange ideas, provide descriptive information, as well as aid to another person. As the amount of available bandwidth continues to shrink, researchers focus on novel types of transmission, based most often on multi-valued modulations, multiple...
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Grażyna Musiatowicz-Podbiał dr
PeopleNotka biograficzna Ph.D. Grażyna Musiatowicz-Podbiał is employed as an Assistant Professor in the Department of Informatics in Management, Faculty of Management and Economics of the Technical University of Gdańsk. A graduate of the Faculty of Mathematics and Computer Science at the Nicolaus Copernicus University in Toruń and the Faculty of Economics of the University of Gdańsk. In 2005, she obtained a doctoral degree in economics...
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Extraction of information from born-digital PDF documents for reproducible research
PublicationBorn-digital PDF electronic documents might reasonably be expected to preserve useful data units of their source originals that suffice to produce executable papers for reproducible research. Unfortunately, developers of authoring tools may adopt arbitrary PDF generation strategies, producing a plethora of internal data representations. Such common information units as text paragraphs, tables, function graphs and flow diagrams,...
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A wireless network for off-shore marine research
PublicationThis paper presents functionality, the most important technology developments and potential use cases of digital communication system, developed to facilitate selected tasks commonly required during off-shore operations and marine research, including: broadband information sharing between platforms isolated from an on-shore communication infrastructure, acquisition of large data-sets from variety of off-shore...
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Architectural education and digital tools: the challenges and opportunities
PublicationEnriching architectural education with digital tools is the subject of this article. Such tools can create, support and visualise architecture. The focus in this article is on an interdisciplinary approach to media architecture (allowing variable visual content of architectural objects) and interactivity (user-space communication), revealing new possibilities in terms of human perception. The results of a survey on media architecture...
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Trust and distrust in electoral technologies: what can we learn from the failure of electronic voting in the Netherlands (2006/07)
PublicationThis paper focuses on the complex dynamics of trust and distrust in digital government technologies by approaching the cancellation of machine voting in the Netherlands (2006-07). This case describes how a previously trusted system can collapse, how paradoxical the relationship between trust and distrust is, and how it interacts with adopting and managing electoral technologies. The analysis stresses how, although...
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Magdalena Brzozowska-Woś dr hab. inż.
PeopleMagdalena Brzozowska-Woś is a graduate of the Faculty of Management and Economics of the Gdańsk University of Technology (specialization: management systems). She is also a graduate of Postgraduate Studies in Advertising (Faculty of Management and Economics, GUT) and Postgraduate Studies in Public Relations (SWPS University of Humanities and Social Sciences). In the years 2000-2003, she cooperated with Panorama Internet sp. z o....
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Magdalena Ciesielska dr inż.
PeopleMagdalena Ciesielska is an Assistant Professor at the Department of Informatics in Management, Faculty of Management and Economics, Gdańsk University of Technology, Poland. She holds a PhD in Business Economics and Management. Her areas of research and expertise are interdisciplinary and include governance and management of digital government at national, sectoral and local level, open data, digital inclusion, and contribution...
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Possibilities of applying standard tools of promotion in place marketing
PublicationThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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Harnessing digital technologies for poverty reduction. Evidence for low-income and lower-middle income countries
PublicationThis paper contributes to understanding the relationship between ICT deployment and poverty alleviation in developing countries. It assess the digital technologies contribution to poverty reduction, through different channels of impact, like education, labor market, income and ICTtrade related activities. Using the sample of 40 developing countries between 1990 and 2019, it relies on macro data extracted from the World Bank Development...