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Search results for: integrated marketing communication
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Information and Communication Technologies for Economic Development
PublicationThis chapter is intended to explain why and how information and communication technologies may affect the process of socio-economic development, especially with regard to economically backward economies. It sheds light on why technological changes constitute prerequisites enabling advancements along the socio-economic development pattern. It is also designed to exhibit the special relevance of information and communication technologies...
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Marketing zewnętrzny : produkt
PublicationW podrozdziale 4.1 podręcznika scharakteryzowano produkt jako element marketingu zewnętrznego. Między innymi omówiono: pojęcie i charakterystykę produktu, klasyfikacje produktów, pojęcie linii i asortymentu produktów, markę i opakowanie produktu, cykl życia produktu oraz proces wdrażania nowych produktów.
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Marketing zewnętrzny : Dystrybucja
PublicationDystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji, a także logistykę dystrybucji
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Marketing zewnętrzny : Cena
PublicationW podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny
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Marketing w Internecie
PublicationOpracowanie poświęcono marketingowi w Internecie. Struktura treści obejmuje genezę powstania Internetu, jego rozwój na świecie i w Polsce oraz omówienie najpopularniejszych usług internetowych wykorzystywanych w marketingu - poczta elektroniczna, grupy dyskusyjne oraz World Wide Web. Szczególną uwagę zwrócono także na problem sukcesu firmowej witryny internetowej, mierzony przez pryzmat satysfakcji jej użytkownika - klienta.
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Resilient Routing in Communication Networks
PublicationThis important text/reference addresses the latest issues in end-to-end resilient routing in communication networks. The work highlights the main causes of failures of network nodes and links, and presents an overview of resilient routing mechanisms, covering issues related to the Future Internet (FI), wireless mesh networks (WMNs), and vehicular ad-hoc networks (VANETs). For each of these network architectures, a selection of...
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The Diffusion of Information and Communication Technologies
PublicationThis book provides extensive evidence on information and communication technologies development patterns and dynamics of this process across developed economies over the period 1980 to the present day. It adopts newly developed methodology to identification of the ‘critical mass’ and isolation of technological takeoff intervals, which are intimately related to the process of technology diffusion. The statistically robust analysis...
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Decision making techniques for electronic communication: an example for Turkey
PublicationCommunication is the way for people exchanging information with each other by using various tools. Electronic communication or Ecommunication is the process of sending, receiving and processing information or messages electronically. Electronic communication that is closely related to the development levels of countries, has made considerable progress especially in terms technology, innovation and entrepreneur. In this study, it...
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Implementing Integrated Territorial Investments
PublicationThe chapter presents the first experiences related to the implementation of the Integrated Territorial Investment (ITI). In the case of the Pomeranian region in Poland, this process was associated with the creation of a broad partnership and bottom-up approach to the development strategy programming for Urban Functional Areas. In this paper, we try to assess the effectiveness of this process, by defining its strong points and bottlenecks,...
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Territorial Marketing 2024
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Measurements of transmission properties of Acoustic Communication Channels
PublicationTough transmission properties of shallow water acoustic channels (SWAC) highly limit the use of underwater acoustic communication (UAC) systems. An adaptive matching of modulation and signaling schemes to instantaneous channel conditions is needed for reliabledata communications. This creates, however, unique challenges for designers when compared to radio transmission systems. When communication system elements are in move, the...
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The development of an underwater telephone for digital communication purposes
PublicationThe underwater telephone HTL-10 has been designed to provide voice and data communication between helicopter and submarines using acoustic waves. It works in a half-duplex mode and uses analogue power-efficient modulation in the form of a single side-band, suppressed carrier, in a wide range of frequencies. It generates the transmitted signal, and processes the received signals. It is implemented with the use of digital signal...
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Doskonalenie kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej
PublicationCelem artykułu jest wskazanie kierunków doskonalenia kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej na podstawie opinii studentów tej specjalności.
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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublicationKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Zarządzanie organizacjami niekomercyjnymi - propozycja dydaktyczna dla studentów kierunku zarządzanie i marketing
PublicationAutor przedstawia cele oraz program przedmiotu Zarządzanie organizacjami niekomercyjnymi, prowadzonego dla studentów kierunku zarządzanie i marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W programie kształcenia główną uwagę skoncentrowano na wskazaniu studentom rosnącego znaczenia organizacji niekomercyjnych (zarówno publicznych jak i pozarządowych) w Polsce oraz konieczności stopniowego i systemowego wprowadzenia...
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Radio Communication Antennas and MIMO Techniques (2023/24)
e-Learning CoursesCourse assigned to the following subject: - Radio Communication Antennas and MIMO Techniques (profile Radio Communication Systems and Networks [EN])
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Communication Platform for Evaluation of Transmitted Speech Quality
PublicationA voice communication system designed and implemented is described. The purpose of the presented platform was to enable a series of experiments related to the quality assessment of algorithms used in the coding and transmitting of speech. The system is equipped with tools for recording signals at each stage of processing, making it possible to subject them to subjective assessments by listening tests or, objective evaluation employing...
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Scenariusz rozwoju dla obszaru Zarządzanie procesem produkcji, dystrybucji i marketing
PublicationOpracowanie jest częścią foresightu technologicznego: Żywność i żywienie w XXI wieku - wizja rozwoju polskiego sektora spożywczego, wykonanego w ramach projektu, realizowanego w latach 2009-2011 przez konsorcjum: Instytut Ogrodnictwa (dawniej Instytut Sadownictwa i Kwiaciarstwa) w Skierniewicach, Instytut Badań nad Przedsiębiorczością i Rozwojem Ekonomicznym EEDRI przy Społecznej Wyższej Szkole Przedsiębiorczości i Zarządzania...
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Marketing w organizacjach niedochodowych
PublicationAutor w tynm rozdziale podręcznika prezentuje rolę organizacji niedochodowych (publicznych i pozarządowych) omawiając klasyfikacje i źródła finansowania tych organizacji, ich otoczenie, determinaty marketingu oraz elementy marketingu relacji. Przedstawia też wolontariuszy jako szczególny zasób organizacji niedochodowych oraz przyszłość tych organizacji.
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Communication and Visualisation in Building Automation - 2023/24
e-Learning CoursesLecture "Communication and Visualisation in Building Automation", Wydział ETI, katedra KSiS, II stopień studiów
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Evaluation the effectiveness of virtual machine integrated with CPU
PublicationIn the paper effectiveness of example CPU with integrated virtual machine is presented. The idea and implementation of virtual machine is shown. In next sections reference CPU and sample virtual machine is described. Finally optimality of the translation process is analysed.
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Disaster-resilient communication networks: Principles and best practices
PublicationCommunication network failures that are caused by disasters, such as hurricanes, arthquakes and cyber-attacks, can have significant economic and societal impact. To address this problem, the research community has been investigating approaches to network resilience for several years. However, aside from well-established techniques, many of these solutions have not found their way into operational...
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Marketing
e-Learning Courseskurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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Quantum communication complexity advantage implies violation of a Bell inequality
PublicationWe obtain a general connection between a quantum advantage in communication complexity and non-locality. We show that given any protocol offering a (sufficiently large) quantum advantage in communication complexity, there exists a way of obtaining measurement statistics which violate some Bell inequality. Our main tool is port-based teleportation. If the gap between quantum and classical communication complexity can grow arbitrarily...
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Integrated enterprise information systems
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Reliable underwater communication system for shallow coastal waters
PublicationThis paper presents a reliable and robust low data rate spread spectrum approach which is implemented in the acoustic underwater communication system for shallow coastal waters. It shows operation assumptions of spread spectrum techniques based on the wellknown Shannon equation. It describes two methods of spread spectrum: frequency hopping spread spectrum and direct sequence spread spectrum; their block diagram and their characteristics...
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INTEGRATED FERROELECTRICS
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ROAD SAFETY WITHIN THE "INTEGRATED SYSTEM OF TRANSPORT SAFETY"
PublicationThe concept of the “Integrated System of Transport Safety” in Poland is a novel solution, built upon the best practices available from only a handful of countries in the world. In the last few decades, the extent of applying integrated transport safety systems to improve transport safety systems has varied; nevertheless, studying the experience of the safest countries in the world we can say that enormous progress has been achieved...
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Future research directions in design of reliable communication systems
PublicationIn this position paper on reliable networks, we discuss new trends in the design of reliable communication systems. We focus on a wide range of research directions including protection against software failures as well as failures of communication systems equipment. In particular, we outline future research trends in software failure mitigation, reliability of wireless communications, robust optimization and network design, multilevel...
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Fundamentals of Communication Networks Resilience to Disasters and Massive Disruptions
PublicationCommunication networks are exposed to a variety of massive failure events following from activities of nature, weather-induced disruptions, technology-implied problems, and malicious human activities. In this chapter, we first highlight the characteristics of these scenarios and discuss example failure events reported during the last three decades. Next, we explain the concept of network resilience and present an overview of major...
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The Use of Information and Communication Technologies in Cluster Organizations
PublicationThe purpose of the paper is to explore how cluster organizations (COs) take advantage of Information and Communication Technologies (ICT). The paper addresses the research question: “How do cluster organizations take advantage of ICT in fulfilling their main roles?”. The research was carried out in the first half of 2016 in four purposefully selected cluster organizations. The main research strategy involved Grounded Theory; the...
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BPL-PLC Voice Communication System for the Oil and Mining Industry
PublicationApplication of a high-efficiency voice communication systems based on broadband over power line-power line communication (BPL-PLC) technology in medium voltage networks, including hazardous areas (like the oil and mining industry), as a redundant mean of wired communication (apart from traditional fiber optics and electrical wires) can be beneficial. Due to the possibility of utilizing existing electrical infrastructure, it can...
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The role of observatories in the integrated transport safety systems
PublicationAccurate knowledge about the causes, circumstances and place of transport accidents is the prerequisite to take the correct action to improve transport safety. Developing appropriate organizational structures, forms and methods of management and implementation of safety measures in the sectoral approach condition the success. Therefore, the Safety Information System is one of the integral areas of the Integrated Transport Safety...
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Quality of Satellite Communication in Selected Mobile Android Smartphones
PublicationToday, thanks to mobile devices, satellite communication is available to anyone and everywhere. Gaining information on one’s position using GNSS (Global Navigation Satellite Systems), particularly in unknown urban environments, had become an everyday activity. With the widespread of mobile devices, particularly smartphones, each person can obtain information considering his or her location anytime and everywhere. This paper is...
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Efficient bounds on quantum-communication rates via their reduced variants
PublicationWe investigate one-way communication scenarios where Bob operating on his component can transfer some subsystem to the environment. We define reduced versions of quantum-communication rates and, further, prove upper bounds on a one-way quantum secret key, distillable entanglement, and quantum-channel capacity by means of their reduced versions. It is shown that in some cases they drastically improve their estimation.
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Standard Compliance Framework for effective requirements communication
PublicationStandard Compliance Framework (SCF) is a framework, which supports application of standards at the stages of achieving, assessing and maintaining the compliance. It uses Trust Case language to develop argument structures demonstrating compliance with standards. The paper presents how SCF is applied to increase effectiveness of requirements communication. Relevant mechanisms of the framework are thoroughly described referring to...
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Can Communication Power of Separable Correlations Exceed That of Entanglement Resource?
PublicationThe scenario of remote state preparation with a shared correlated quantum state and one bit of forward communication [B. Dakić et al., Nat. Phys. 8, 666 (2012)] is considered. Optimization of the transmission efficiency is extended to include general encoding and decoding strategies. The importance of the use of linear fidelity is recognized. It is shown that separable states cannot exceed the efficiency of entangled states by...
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Design of radio communication systems for unmanned transport applications
PublicationIn the paper the principle of OFDMA-based radio communication systems design for unmanned transport applications is presented. The concept of system radio interface is analysed and its basic parameters proposal are considered. In the last part of the paper some air interface characteristics useful for optimization of throughput and system capacity are considered.
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The surface of a fragment of the structure of an integrated circuit in the semi-contact mode.
Open Research DataThe surface of a fragment of the structure of an integrated circuit. Topographic measurements in the semi-contact mode. NTEGRA Prima (NT-MDT) device. NSG 01 probe.
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Interdependence between Power Grids and Communication Networks: A Resilience Perspective
PublicationPower network resilience is increasingly dependent on communication networks. Besides traditional generation, power networks need to accommodate increasingly high penetration levels of dispersed micro generation, mostly based on renewable sources, and increasing and challenging demand, such as electric vehicles. At the same time the deployment of enabling technologies throughout the power grid makes available new demand resources...
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Review of Diameter protocol implementations for realization of communication in NGN networks
PublicationIn the paper Diameter protocol as well as its applications in the context of Next Generation Network (NGN) are described. Diameter message content and Attribute-Value Pairs (AVPs) concept are presented. Critical review of open source Diameter implementations is carried out. The performed analysis takes into consideration programming language, availability, support and documentation aspects. Basing on the review project fulfilling...
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Communication and Visualisation in Building Automation - 2022/23 - Nowy
e-Learning CoursesLecture "Communication and Visualisation in Building Automation", Wydział ETI, katedra KSA, II stopień studiów
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City brand equity, a marketing perspective
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Marketing relacji w nowoczesnym przedsiębiorstwie.
PublicationPrezentowana jest koncepcja marketingu relacji i sposób jej implikacji w polskiej firmie usługowej PBP ''Orbis''. W pierwszej części przedstawiana jest istota marketingu relacji (sposób definiowania tego pojęcia, specyfika koncepcji, proces kształtowania lojalnego klienta). W drugiej części ukazano tworzenie relacji z klientem instytucjonalnym w PBP ''Orbis''. Trzecia część dotyczy kształtowania wcześniej nawiązanych relacji z...
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Marketing relacji : zastosowanie marketingu relacji
PublicationW podrozdziale opisano warunki implementacji marketingu relacji w przedsiębiorstwie. Zwrócono między innymi uwagę na strukturę organizacyjną, system dostarczania klientom wartości oraz branżę, w której działa firma. Wskazano również na korzyści wynikające z zastosowania działań marketingu relacji w firmie.
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A Comprehensive Survey on Antennas On-Chip Based on Metamaterial, Metasurface, and Substrate Integrated Waveguide Principles for Millimeter-Waves and Terahertz Integrated Circuits and Systems
PublicationAntennas on-chip are a particular type of radiating elements valued for their small footprint. They are most commonly integrated in circuit boards to electromagnetically interface free space, which is necessary for wireless communications. Antennas on-chip radiate and receive electromagnetic (EM) energy as any conventional antennas, but what distinguishes them is their miniaturized size. This means they can be integrated inside...
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Wireless Local Area Network Technologies as Communication Solutions for Unmanned Surface Vehicles
PublicationAs the number of research activities and practical deployments of unmanned vehicles has shown a rapid growth, topics related to their communication with operator and external infrastructure became of high importance. As a result a trend of employing IP communication for this purpose is emerging and can be expected to bring significant advantages. However, its employment can be expected to be most effective using broadband communication...
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Probe signal processing for channel estimation in underwater acoustic communication system
PublicationUnderwater acoustic communication channels are characterized by a large variety of propagation conditions. Designing a reliable communication system requires knowledge of the transmission parameters of the channel, namely multipath delay spread, Doppler spread, coherence time, and coherence bandwidth. However, the possibilities of its estimation in a realtime underwater communication system are limited, mainly due to the computational...
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[ITiT] Transmission Channel in Radio Communication Systems
e-Learning Courses{mlang pl} Dyscyplina: informatyka techniczna i telekomunikacja Zajęcia fakultatywne dla doktorantów II roku Prowadzący: dr hab. inż. Sławomir Ambroziak, prof. PG Liczba godzin: 15 Forma zajęć: wykład {mlang} {mlang en} Discipline: technical informatics and telecommunications Elective course for 2nd-year PhD students Academic teachers: dr hab. inż. Sławomir Ambroziak, prof. PG Total hours of training: 15 teaching hours Course...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublicationDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...