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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Od postawy prozdrowotnej w stoczni jachtowej do ograniczania zagrożeń na stanowisku pracy formierza-laminiarza
PublicationTematyka zdrowia i bezpieczeństwa pracowników, coraz częściej popularyzowana w świecie biznesu, nadal stanowi dość mało rozpoznany obszar działalności polskich przedsiębiorstw. Niniejszy artykuł porusza ważką kwestię promocji zdrowia w miejscu pracy jako czynnika zwiększającego efektywność pracy oraz jego wpływ na osiąganie wysokiej jakości produktu. Publikacja omawia znaczenie postawy prozdrowotnej i sposobów jej kształtowania...
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Program lojalnościowy jako narzędzie budowania trwałych relacji z klientami
PublicationPrzedsiębiorstwa, funkcjonując na coraz bardziej konkurencyjnym rynku, stale poszukują nowych form uzyskiwania przewagi konkurencyjnej. Staje się to coraz trudniejsze wobec licznych działań podejmowanych przez podmioty działające w tej samej branży. W latach 90. ubiegłego stulecia zrodziła się koncepcja marketingu relacji. Obserwując działania podmiotów branży hotelarskiej, wydaje się być ona nadal aktualna. Głównym działaniem...
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Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives
PublicationWhile previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...
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Proces kształtowania nowego produktu
PublicationW pracy zaproponowano siedmioetapowy proces kształtowania nowych produktów, który oparto na dodatnich cechach tego rodzaju procesów występujących w literaturze światowej. Porównano najbardziej znaczące podejścia co do przebiegu procesu i wyciągnięto wnioski, które posłużyły do ustalenia podstawowych etapów i przeglądów. Proponowane etapy procesu to: identyfikacja sposobności, tworzenie koncepcji, wstępne rozpoznanie, pełne rozpoznanie...
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The analysis of the determination of points positions using photogrammetric methods
PublicationThis article was created as a result of research conducted within the master thesis. The purpose of the research was to analyze the accuracy of determining the actual position of the photographed points according to the calculated parameters. The accuracy of photos alignment was determined as parameters, which determine their external and internal orientation. In order to determine the location of the determined points, it was...
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Territorial Aspects of Entrepreneurial Activity in Polish Suburban Zones
PublicationGlobalization has led to an increased correlation and integration of various fields in modern civilization, including those connected with allocation of entrepreneurial functions. Connection, on a global scale, has shown an increased significance of worldwide corporations. Territorial allocation of the entrepreneurial function has become the subject of translocation and revaluation. Translocation can be understood as the change...
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Protection in elastic optical networks
PublicationIn this article, we analyze gains resulting from the use of EON architectures with special focus on transportation of cloud-ready and content-oriented traffic in the context of network resilience. EONs are a promising approach for future optical transport networks and, apart from improving the network spectral efficiency, bring such new capabilities as squeezed protection, which reduces resource requirements in failure scenarios....
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The Influence of Stretch Rod Speed on the Relationship between Preblown Bottle Aesthetic Quality and Final Blown Bottle Thickness Profile in Stretch Blow Molding from Preform Process
PublicationFrom a mechanical point of view, the aesthetic quality of preblown PET bottles and thickness profile of final blown PET bottles manufactured in ISBM process are determined by mechanical and thermal response of blown preforms. From the microscopic point of view the biggest influence on the mechanical and thermal properties of PET bottles have orientation and crystallization processes. From a technological point of view, the aesthetic...
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The estimation of fish lenght distribution from its acoustical measures
PublicationThe paper concerns the problem of estimating fish length PDF from its target strength PDF obtained from acoustic surveys. It has been shown that the target strength of single fish can be treated in the first approximation as a finction of two variables: one, which depends on fish size and the other, which depends on its angular orientation (aspect). Extending this simplified relationship to the case of fish populations allows to...
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Wide-field magnetometry using nitrogen-vacancy color centers with randomly oriented micro-diamonds
PublicationMagnetometry with nitrogen-vacancy (NV) color centers in diamond has gained significant interest among researchers in recent years. Absolute knowledge of the three-dimensional orientation of the magnetic field is necessary for many applications. Conventional magnetometry measurements are usually performed with NV ensembles in a bulk diamond with a thin NV layer or a scanning probe in the form of a diamond tip, which requires a...
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Tensile failure study of 3D printed PLA using DIC technique and FEM analysis
PublicationThe paper presents the experimental and numerical study of the failure behaviour of Fused Filament Fabricated (FFF) Polylactic Acid (PLA) samples subjected to tensile load. The examined samples are printed in flat orientation with 0◦, 45◦ and 90◦ raster angles. During the experiments the deformation of the specimens is continuously scanned with the 3D Aramis measuring system utilizing the digital imaging correlation technique,...
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A non-linear direct peridynamics plate theory
PublicationIn this paper a direct non-local peridynamics theory for thin plates is developed. Peridynamic points are assumed to behave like rigid bodies with independent translation and finite rotation degrees of freedom. The non-local mechanical interaction between points is characterized by force and moment vectors. The balance equations including the linear momentum, the angular momentum and the energy are presented. Peridynamic deformation...
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A breath of fresh air - social cognitive career theory in studying entrepreneurial intentions
PublicationA pinch of robustness and a pinch of freshness create an interesting story. That is why this study focuses on entrepreneurial intentions from an alternative theoretical perspective in an underexplored context. In this paper, it is argued that social cognitive career theory is relevant to the study of individual entrepreneurial cognition and behaviour, and it offers a solid framework in entrepreneurship research. This paper expands...
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Influence of image transformations and quality degradations on SURF detector efficiency
PublicationA method for task-oriented examination of SURF keypoint detector accuracy is presented in the paper. It consists of generating test images, based on a given exemplar, processed by affine transformations: random rotation and scaling, and varying degree of degradations: darkening, blurring, noising, and compression. Details of applied degradation procedure are presented, followed by essentials of SURF-based images matching. A distance...
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A shared curriculum for daylighting education to meet the educational needs of society
PublicationThis article describes the collaborative creation of the curriculum for a new eLearning programme on daylighting design of buildings targeting both traditional and lifelong learners. The programme consists of an online platform integrated with a summer school for practical applications. The process was conducted through several workshops with professionals, representatives of national bodies on building regulations, academics,...
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Cultural dilemmas of international management
PublicationZarządzanie międzynarodowe polega na kierowaniu działalnością przedsiębiorstwa przekraczającą granice państw. Otoczenie międzynarodowe, zwłaszcza wymiar kulturowy odgrywa podstawową rolę w kształtowaniu efektywności umiędzynarodowionego podmiotu. Celem referatu jest przedstawienie problematyki zarządzania międzynarodowego w aspektach kulturowych. Pierwsza część pracy ukazuje obszary zarządzania międzynarodowego. Następnie krótko...
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Optimal shape design of multi-element trawl-doors using local surrogate models
PublicationTrawl-doors have a large influence on the fuel consumption of fishing vessels. Design and optimiza-tion of trawl-doors using computational models are a key factor in minimizing the fuel consump-tion. This paper presents an optimization algorithm for the shape design of trawl-door shapes using computational fluid dynamic (CFD) models. Accurate CFD models are computationally expensive. Therefore, the direct use of traditional optimization...
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Hybrid all-cellulose reinforcement in polypropylene matrix biocomposites for injection moulding - influence of particle geometry and volume fraction on hybrid effect
PublicationThe presented study is focused on evaluation of influence of reinforcement volume fraction and geometry on the occurrence of positive hybrid effect by the hybridisation of man-made cellulose fibres (rayon viscose) with cellulose microparticle fillers applied in polypropylene matrix. Four volume fractions of reinforcement were used at 1:1 combination of short man-made cellulose fibres with cellulose microfillers of different aspect...
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FRP-based reinforcement coatings of steel with application prospects in ships and offshore structures: a review
PublicationLatest research on novel FRP-based anti-corrosion structural coatings (for enhancing structural capacity and strengthening the coating layer) is discussed with application prospects for ships and offshore structures. In the marine environment, structures constantly face corrosion and fatigue cracks. Combining this with high operational and wave loads, it might cause a structural collapse. Recently, polymer composites have been...
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Influence of permanent magnetic field on wear performance of dry sliding contacts
PublicationResults of experimental studies concerning the influence of permanent magnetic field on wear of dry sliding contact are presented.It was found that magnetic field of horizontal orientation is causing temporary reduction of material's hardness. It also facilitates and accelerates removal process of wear particles from the contact zone.Formation of bulges, consisting of accumulated and compacted anti-ferromagnetic material produced...
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Implementation of control system and tracking objects in a Quadcopter
PublicationIn this paper, we implement a quadcopter assembly with control and navigation module. The project also includes the design of the control panel for the operator which consists of a set of the micro-controller and the glove equipped with sensors and buttons. The panel has a touch screen which displays current parameters such as vehicle status, including information about orientation and geographical coordinates. The concept of quadcopter...
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Frequent Sequence Mining in Web Log Data
PublicationThe amount of information available even on a single web server can be huge. On the other hand, the amount of visitors (users) can often reach a number of at least six digits. Users vary in gender, age and education, and in consequence their information needs are different. Moreover, they subconsciously expect to get more adequate content after visiting the first few pages. The scope of this kind of problem relates to the domain...
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Value co‐creation (VCC) and value co‐destruction (VCD) via open government data (OGD): Empirical case of Tanzania
PublicationHaving emphasized upon the potential benefits of Open Government Data (OGD) initiatives via value derivation and innovation pursuits of the stakeholders, it falls in place to complement this line of OGD research in the specific case of Tanzania, a developing country, to support the inferences. Specifically, it is important to understand the manner in which OGD VCC-one of the hinges of OGD initiatives- and OGD VCD-a possible fall...
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Research of the changeability of the vessels traffic intensity of inland waterways – case study for Lower Vistula
PublicationThe article presents an analysis of the changeability of traffic intensity of inland waterway vessels in the Vistula Delta. The concept of traffic intensity was defined, traffic flows and disturbances were identified in the studied area. The characteristics of the inland waterway traffic model are presented. The results of the analysis indicate the need to carry out modernization of inland waterways for the needs of inland waterway...
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Triplet–Triplet Annihilation Upconverting Liposomes: Mechanistic Insights into the Role of Membranes in Two-Dimensional TTA-UC
PublicationTriplet−triplet annihilation upconversion (TTA-UC) implemented in nanoparticle assemblies is of emerging interest in biomedical applications, including in drug delivery and imaging. As it is a bimolecular process, ensuring sufficient mobility of the sensitizer and annihilator to facilitate effective collision in the nanoparticle is key. Liposomes can provide the benefits of two-dimensional confinement and condensed concentration...
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Wideband Channel Measurements for Polarised Indoor Off-Body Communications
PublicationThis paper presents the initial results of wideband channel measurements for polarised off-body communication at 5.8 GHz, in an indoor environment. Channel Impulse Response measurements were performed simultaneously for two orthogonal polarisations of the wearable antenna, and repeated for vertical and horizontal orientations of the off-body one. Four types of measurement scenarios were considered in order to investigate the influence...
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Multi-Camera Vehicle Tracking Using Local Image Features and Neural Networks
PublicationA method for tracking moving objects crossing fields of view of multiple cameras is presented. The algorithm utilizes Artificial Neural Networks (ANNs). Each ANN is trained to recognize images of one moving object acquired by a single camera. Local image features calculated in the vicinity of automatically detected interest points are used as object image parameters. Next, ANNs are employed to identify the same objects captured...
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Konkursy studenckie jako narzędzie w określaniu potencjału rewitalizacyjnego miejskich terenów zdegradowanych.
PublicationZgodnie z zasadami prowadzenia działań rewitalizacyjnych określonych w ustawie o rewitalizacji obowiązującej od 9 października 2015 r. oraz horyzontalnych wytycznych w zakresie rewitalizacji w programach operacyjnych na lata 2014-2020 faza przygotowawcza procesu rewitalizacji powinna zawierać wielopłaszczyznowe analizy zakończone wnioskami aplikacyjnymi ujętymi w gminnych programach rewitalizacji obszarów zurbanizowanych. Artykuł...
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Combined extraction and microextraction techniques: Recent trends and future perspectives
PublicationThe latest advancements in the analytical sample preparation indicate a trend of combining different extraction techniques with targeting an improvement in separation, cleanup, detection limits, enrichment factors, and dealing with complex matrices. This manuscript identifies mainly two groups of combined sample preparation techniques. The first group integrates conventional or enhanced extraction techniques with microextraction....
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Backscattering properties of southern Baltic herring
PublicationReliable TS(L) relationship is required to improve acoustic algorithms of abundanceestimation of Baltic herring. The relationships, empirically obtained in different parts of theBaltic Sea, produce up to 8 dB – difference in the herring TS. In order to develop an accurateTS(L) relationship, it is important to analyze factors controlling the TS variability. Thepossible impact of the regional difference...
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CSR in Family Business- Ethnocentric Meaning Socially Responsible?
PublicationThe aim of this paper is to provide framework and key issues relevant for research on social responsibility of family business. From providing two theoretical approaches towards social responsibility such as social capital concept commenting on the familiness as a family firm resource and capability; and the stakeholder theory we move to the state of the art of family business. Then, we discuss heterogeneity among family firms...
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Revitalized Mill Island in Bydgoszcz - the identity of the place created by the Brda River and its tributary named Młynowka
PublicationMill Island in Bydgoszcz, Poland is an example of downtown public space where a meander of the Młynówka creates the identity of the area.Before 2005, the only outstanding local feature was the fact that its south and west ends resembled the Venetian canals. The way the other parts of Mill Island were managed was inappropriate for a downtown.A comprehensive revitalization programme is returning Mill Island public space to residents,...
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Mechanical behaviour of the implant used in human hernia repair under physiological loads
PublicationIn laparoscopic operations of abdominal hernias some recurrences still take place, even when applying a surgical mesh. This is usually caused by a failure of the connection between the tissue and the implant. The study deals with the influence of an implant’s orientation on forces in joints, which connect the mesh to human tissues. In the paper, the implant is modelled as a membrane structure within framework of the Finite Element...
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Modelling of Abdominal Wall Under Uncertainty of Material Properties
PublicationThe paper concerns abdominal wall modelling. The accurate prediction and simulation of abdominal wall mechanics are important in the context of optimization of ventral hernia repair. The shell Finite Element model is considered, as the one which can be used in patient-specific approach due to relatively easy geometry generation. However, there are uncertainties in this issue, e.g. related to mechanical properties since the properties...
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GNIAZDA PRZEDSIĘBIORCZOŚCI W STREFIE PODMIEJSKIEJ METROPOLII
PublicationProblem suburbanizacji jest wciąż aktualny w analizach rozwoju miast. Przybiera często formy spontanicznego rozlewania się miast (urban sprawl). Badacze tego problemu skupiają się przeważnie na rozwoju funkcji mieszkaniowej w strefach podmiejskich. Specyficzny charakter polskiego procesu suburbanizacji polega na równoległym rozwoju klasycznej suburbanizacji osiedleńczej oraz rozwoju mikro- oraz małych i średnich przedsiębiorstw....
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Дослідження проблем зайнятості випускників навчальних закладів
PublicationУ зв'язку зі зниженням загального рівня зайнятості та з огляду на кризові явища в українській економіці актуальною залишається проблема працевлаштування молоді. Спільність проблеми зайнятості випускників вишів як в Україні, так і в Європі дала змогу провести міжнародне дослідження, щоб виявити основні причини її виникнення. Результати досліджень підтвердили гіпотезу авторів. В її основі лежить комплекс причин, що пов’язані як зі...
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublicationIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies
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Molecular basis for the DNA damage induction and anticancer activity of asymmetrically substituted anthrapyridazone PDZ-7
Publicationnthrapyridazones, imino analogues of anthraquinone, constitute a family of compounds with remarkable anti-cancer activity. To date, over 20 derivatives were studied, of which most displayed nanomolar cytotoxicity towards broad spectrum of cancer cells, including breast, prostate and leukemic ones. BS-154, the most potent derivative, had IC50 values close to 1 nM, however, it was toxic in animal studies. Here, we characterize another...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Prosociality in relation to developmental tasks of emerging adulthood
PublicationProsociality, understood as the capacity to act in a way that benefits others, is an important feature for emerging adults to fulfill their personal needs and fulfill developmental tasks. This life period is a time of exploration within various areas of life, enabling individuals to try out and choose own worldview, lifestyle, work and preferred patterns of interpersonal relationships. This review aims at bringing together the...
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QR CODE JAKO NARZĘDZIE KOMUNIKACJI Z KLIENTAMI
PublicationKażdą nową technologię użytkownicy muszą zacząć postrzegać jako użyteczną, aby mogła się ona upowszechnić. W ten sposób działania z nią związane stają się codziennością. Jednak oprócz użyteczności dla konsumentów istotna jest też prostota użytkowania technologii. Obie cechy dotyczą technologii mobilnych i związanych z nimi działań określanych mianem marketingu mobilnego . Zalicza się do nich: wysyłanie SMS i MMS, włączanie bluetooth...
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Adaptive dynamic control allocation for dynamic positioning of marine vessel based on backstepping method and sequential quadratic programming
PublicationIt is generally assumed in dynamic positioning of over-actuated marine vessels that the control effectiveness matrix (input matrix) is known and constant, or, in case of fault information, it is estimated by the fault detection and diagnosis system. The purpose of the study is to develop the adaptive dynamic positioning control system for an over-actuated marine vessel in the presence of uncertainties and with emphasis on limited...
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How to achieve sustainability?-Employee's point of view on company's culture and CSR practice
PublicationThe people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR), and reputation, as seen from the employee's perspective, to determine which company culture factors most influence CSR practice and, as a result, sustain a company's development and improve its performance. To accomplish this goal, we conducted a survey among employees...
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Mechanical Properties of 3D Printed Parts and Their Injection Molded Alternatives Subjected to Environmental Aging
PublicationAdditive manufacturing is the technology used in medical, industrial, or lifestyle applications. The scientific literature include works reporting various manufacturing parameters’ influence on changes in additive manufacturing components’ mechanical behavior, especially with fused filament fabrication (FFF). The changes in mechanical strength and toughness of FFF compared to injection molding parts were studied. In the study,...
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Pressure-induced flow processing behind the superior mechanical properties and heat-resistance performance of poly(butylene succinate)
PublicationWe propose a pressure-induced flow (PIF) processing method for the simultaneous enhancement of strength, toughness, and heat resistance of biodegradable poly(butylene succinate) (PBS). The pressure and temperature were systematically adjusted to optimize the tensile strength of PBS. Under the optimized processing conditions, the structured PBS was characterized by relatively high strength of 89.5 MPa, toughness of 21.4 kJ·m−2 ,...
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A literature survey of the influence of preform reheating and stretch blow moulding with hot mould process parameters on the properties of PET containers – part 2.
PublicationThe hot fill process is an inexpensive conventional filling technology for high-acidity products (pH < 4.5). It allows certain drinks (sensitive beverages such as fruit and vegetable juices, nectars, soft drinks, vitaminised water) to be stored at ambient temperature without the need for chemical preservatives. The primary feature of the bottles used in the hot fill process is their temperature stability, i.e. the ability to retain...
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A literature survey of the influence of preform reheating and stretch blow molding with hot mold process parameters on the properties of PET containers. Part I.
PublicationThe hot fill process is an inexpensive conventional filling technology for high-acidity products (pH < 4.5). It allows certain drinks (sensitive beverages such as fruit and vegetable juices, nectars, soft drinks, vitaminized water) to be stored at ambient temperature without the need for chemical preservatives. The primary feature of the bottles used in the hot fill process is their temperature stability, i.e. the ability to retain...