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total: 349
Search results for: CUSTOMER COMMITMENT
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Smart Services for Improving eCommerce
PublicationThe level of customer support provided by the existing eCom-merce solutions assumes that the person using the functionality of theshop has sufficient knowledge to decide on the purchase transaction. Alow conversion rate indicates that customers are more likely to seekknowledge about the particular product than finalize the transaction.This is facilitated by the continuous development of customers’ digi-tal...
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A fair distribution scheme for joint fingerprinting and decryption methods= Sprawiedliwy schemat dystrybucji dla metod łącznego osadzania odcisku palca oraz deszyfracji
PublicationThe paper addresses the fairness of the security provided by digital fingerprinting methods. It was noted that the digital fingerprinting techniques are designed primarily to protect service providers against the actions of malicious users, while honest users remain vulnerable to acts of malicious providers. The paper describes the customer's rights problem and the unbinding problem, which also apply to joint fingerprinting and...
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Custom FBGs inscription using modified phase mask method with precise micro- and nano-positioning
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Custom-Made Antibiotic Cement Nails in Orthopaedic Trauma: Review of Outcomes, New Approaches, and Perspectives
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Rapid development of custom web application with ruby on rails framework on the example of group project system
PublicationTechnology industry labor market requires engineers with a good preparation for work with project's tasks and team cooperation skills. One of the way for achieve that abilities during technical university education are students group projects. Running of group projects at university brings new challenges, from recruitment of students with required skills for par-ticular project, to lack of industrial procedures and ready to use...
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Utilizing online collaborative games to facilitate Agile Software Development
PublicationEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Number of customers using only mobile devices (so-called "mobile only") - 2017
Open Research DataThe number of users who only use mobile devices is also growing (excluding access via desktop computers and people who manage to order current transactions in traditional bank branches). At the end of the fourth quarter 2017, there were 2.2 million such people - an increase by 434 thousand. compared to previous year.
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Towards the value-based design of on-line services
PublicationThe paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant...
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Development of a simulation model of the activities of a transport and forwarding enterprise in the organization of international road cargo transportation
PublicationThe object of this study is the process of planning the work of a transport and forwarding company when serving different categories of customers who need organizational support for the delivery of goods by road transport in international traffic. The solved problem is due to the need to devise recommendations for organizing the work of forwarders when interacting with customers of transport and forwarding services that export...
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A Cross-Team Collaborative Evaluation of a CRM System
PublicationThis paper presents an analysis of an usability evaluation a CRM (Customer Relationship Management) performed by a team composed of external usability experts jointly with a CRM staff. The evaluation process differed from a classical scheme known from former projects, including some new elements resulting from a specific context of this study. These novel elements resulted in reshaping the role of the CRM system and considering...
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A note on the applications of artificial intelligence in the hospitality industry: preliminary results of a survey
PublicationIntelligent technologies are widely implemented in different areas of modern society but specific approaches should be applied in services. Basic relationships refer to supporting customers and people responsible for services offering for these customers. The aim of the paper is to analyze and evaluate the state-of-the art of artificial intelligence (AI) applications in the hospitality industry. Our findings show that the major...
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Modeling and Strength Calculations of Parts Made Using 3D Printing Technology and Mounted in a Custom-Made Lower Limb Exoskeleton
PublicationThis study is focused on the application of 3D-printed elements and conventional elements to create a prototype of a custom-made exoskeleton for lower limb rehabilitation. The 3D-printed elements were produced by using Fused Deposition Modeling technology and acrylonitrile butadiene styrene (ABS) material. The scope of this work involved the design and construction of an exoskeleton, experimental testing of the ABS material and...
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Teaching management skills to software develop- ment teams through the lean start-up methodology
PublicationIn order for development teams to understand the impact of software development on value delivery it is important that all team members, including software engineers, possess adequate management skills which not always have been acquired during university education. The lean start-up methodology techniques enable new ventures to test hypothesis, gather customer feed- back and create a minimum viable product. The obtained information...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Functional Components Enhancing Clients Attractiveness and Commercial Profitability of Internet Tourist-oriented Commercial Websites
PublicationTourism constitutes an important branch of economy in Mediterranean countries. Great number of people spend or are planning to spend their free time in the Mediterranean area. Extensive rentals of private apartments or houses for individual persons and their families as well as all kinds of services provided for tourists, in result, generate substantial economical incomes. Variety and diversity of offers of private accommodations...
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Client co-production in knowledge-intensive business services (KIBS): Case study analysis
PublicationPurpose: This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Methodology: The paper is based on an in-depth analysis...
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Factors of successful client co-production in knowledge-intensive business services
PublicationPurpose This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Design/methodology/approach The paper is based on an in-depth...
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The Role of a Software Product Manager in Various Business Environments
PublicationThe aim of the paper is to identify the role of the software product manager depending on the size of the company and the characteristics of the product they are working on. This has been achieved in cooperation with 15 experts from the IT industry. The companies were divided into 4 levels of size: micro-enterprises, small businesses, medium businesses and large enterprises. The characteristics of the products were divided into...
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A new concept of contemporary marketing
PublicationPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
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Karol Moszyk
PeopleCertified Lean Six Sigma Black Belt with maritime transport and operations academic background. Logistics professional with a broad experience in various container terminal positions, reporting to COO and Operations Director in Operations Department and CFO (directly) and CEO (indirectly) within Performance Improvement Team. Professional ambition is to combine an open and pragmatic leadership style with a customer focus supported...
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Automation of the Road Gate Operations Process at the Container Terminal—A Case Study of DCT Gdańsk SA
PublicationThe future increased terminal capacity will result in more container movement through the road complex and rail siding, which are one of the most critical areas (potential bottlenecks) in the container terminal. Truck turnaround time is one of the major factors that customers take into account while deciding how many container volumes they will handle through the container terminal. To enable to optimize increased traffic with...
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Development of cooperation in localized cooperation networks: A comparative study of cluster organizations and technology parks
PublicationThe main aim of the paper is to analyze the level of development of cooperative relationships in localized cooperation networks – among enterprises associated in cluster organizations and park tenants. The author reports the findings from the quantitative study carried out in the selected cluster organizations and technology parks functioning in Poland. The basic method of data collection was a survey questionnaire. The research...
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Number of individual clients in Polish banks (10 largest entities) in 2017
Open Research DataAccording to the data of the National Bank of Poland, in 2017 Polish banks served 49 million customers (of which 45.5 million were retail customers). The largest number of individual clients was served by PKO Bank Polski - nearly 9.5 million, the second was Bank Pekao - 5.4 million, and the third place in the list of ING Bank Śląski - 4.6 million. A...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Kamil Brodnicki dr inż.
PeopleKamil Brodnicki is an assistant at the Department of Applied Informatics in Management at the Faculty of Economics and Management at the Gdańsk University of Technology. From 2017, he is the head of the Customer Experience laboratory. Since 2011, he has been working in one of the Tri-City IT companies as an IT Systems Analyst, implementing projects in the financial sector. His research interests are focused on the following areas:...
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Video DATA - Traffic generation modeling for discount shops - Rakoczego Street
Open Research DataThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 21 Rakoczego street in Gdansk. The data covers the day 01.10.2020 at 6:00-10:00. The video camera was installed niearby the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split and the...
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Software Factory project for enhancement of student experiential learning
PublicationProviding opportunities for students to work on real-world software development projects for real customers is critical to prepare students for the IT industry. Such projects help students to understand what they will face in the industry and experience real customer interaction and challenges in collaborative work. To provide this opportunity in an academic environment and enhance the learning and multicultural teamwork experience,...
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Video DATA - Traffic generation modeling for discount shops - Chrobrego Street
Open Research DataThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 75 Chrobrego street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number...
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Video DATA - Traffic generation modeling for discount shops - Czerska Street
Open Research DataThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 71 Czerska street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number of...
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Video DATA - Traffic generation modeling for discount shops - Gdanska Street
Open Research DataThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 21C Gdanska street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number of...
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Video DATA - Traffic generation modeling for discount shops - Dragana Street
Open Research DataThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 27 Dragana street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number of...
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I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers
PublicationNew technologies and a new way of looking at the life of future generations, open up new perspectives of entrepreneurial activities. One of them is to run a blog. Although the first blogs appeared many years ago and earning money from running them is also known to bloggers, little research is devoted to this form of entrepreneurship. The analysis of this phenomenon was carried out using the netnography method, which is not common...
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Market orientation and hotel performance: The mediating effect of creative marketing programs
PublicationThis work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...
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Trends shaping innovations in the aerosol market
PublicationNew hygiene regimes and sustainability commitments are helping to shape the aerosol market. Norbert Piotrowski of Aerosol Service Poland explains the thinking behind the company’s latest hygiene innovations.
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Opinion about causes of framing of Kingston chest (box cooler) damage, on PSV vessel VS4411 DF-PSV (B-855)
PublicationThe subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds in corners. Studies of documents delivered by Customer shows cracks on the fusion of filet welds and twisting of box cooler frame. The subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds...
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Employment structure in business services centers broken down into supported process categories.
Open Research DataThe structure of business services provided in centers in Poland is highly diversified, however, the vast majority of entities provide services in several categories of business processes. IT activities and financial and accounting (F&A) services together generate slightly more than half of employment in the industry (51%). Customer Operations (14%)...
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Measurement file of PEEK 70 mm bushing measurements in original condition perforemed on custom-built 3d measuring stand
Open Research DataAfter manufacturing process (lathe turning) bearing was measured on custom bulit measurement stan developed during research project financed by National Centre of Science. Measurements consist of 110 000 points in 3D space taken on bushing inner surface. Bearing was measured taking vertical steps of 0,2 mm.
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Different sources of market information and product innovativeness
PublicationThe purpose of this study is to identify whether the gathering of market information from different sources – i.e. from customers, competitors and other entities – is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products...
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Antecedents and Consequences of Brand Loyalty
PublicationThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Francesco Fedele M.D.
PeopleFrancesco Fedele is a Medical Resident in Obstetrics and Gynaecology at San Raffaele Hospital in Milan, Italy. Previously, he held the same position at Fondazione IRCCS Ca' Granda Ospedale Maggiore Policlinico in Milan. He received his surgical training at Azienda Ospedaliera Universitaria Integrata in Verona, Italy from 2022 to 2024.He graduated with honors from the 6-year International MD Program Degree in Medicine and Surgery...
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Zarządzanie relacjami z klientami a przewaga konkurencyjna
PublicationW artykule poruszono kluczowe kwestie związane z rynkową koncepcją marketingu relacji w kontekście Customer Relationship Management. Właściwe stosowanie odpowiednio dobranego systemu CRM ukazano jako metodę uzyskiwania przewagi konkurencyjnej.
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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The Relational Benefits and the Quality of Services in Tourism
PublicationIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Marketing a społeczna odpowiedzialność biznesu – sprzeczne idee?
PublicationNegatywny wizerunek marketingu postrzeganego jako koncepcja kreująca nowe potrzeby i nakłaniająca klientów do zwiększania konsumpcji spowodował, że marketing wydaje się być sprzeczny z ideą rozwoju zrównoważonego i społecznej odpowiedzialności biznesu. W artykule przedstawiono rozważania czy rzeczywiście tak jest i czy stosowanie działań marketingowych jest rozbieżne z celami rozwoju zrównoważonego . Stwierdzono, że realizowanie...
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Wybrane elementy logistycznej obsługi klienta
PublicationMarketing relacji zakłada wynegocjowaną obietnicę obsługi, która na rynku transportu miej-skiego oznacza pewność zrealizowania usługi przewozowej dla określonego pasażera, w danej relacji, danym środkiem transportu, po określonej cenie, w oczekiwanych warunkach przewozu i w założonym przez organizatora transportu zbiorowego czasie. Uniwersalność zasad obsługi klienta powoduje, że Zarząd Komunikacji Miejskiej w Gdyni od początku...
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Proposal of a methodology for the research of clients' demand engaging information technologies
PublicationMany researches on the customer's demands who engage the information technology in the business reveal significant mismatch in customer's expectations and technology vendors' offerings.
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IEEE Symposium on Field Programmable Custom Computing Machines
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Michał Czubenko dr inż.
PeopleMichał Czubenko is a distinguished 2009 graduate of the Faculty of Electronics, Telecommunications, and Informatics at Gdańsk University of Technology, specializing in the discipline of automatic control and robotics. Currently, he serves as an adjunct in the Department of Robotics and Decision Systems at the same institution. In 2012, he embarked on a three-month internship at Kingston University London, broadening his horizons...