Filtry
wszystkich: 6161
wybranych: 5113
-
Katalog
- Publikacje 5113 wyników po odfiltrowaniu
- Czasopisma 102 wyników po odfiltrowaniu
- Konferencje 22 wyników po odfiltrowaniu
- Osoby 319 wyników po odfiltrowaniu
- Projekty 4 wyników po odfiltrowaniu
- Laboratoria 1 wyników po odfiltrowaniu
- Zespoły Badawcze 1 wyników po odfiltrowaniu
- Kursy Online 142 wyników po odfiltrowaniu
- Wydarzenia 5 wyników po odfiltrowaniu
- Dane Badawcze 452 wyników po odfiltrowaniu
Filtry wybranego katalogu
wyświetlamy 1000 najlepszych wyników Pomoc
Wyniki wyszukiwania dla: ARCHITECTURE IN BRANDING PROCESS
-
ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublikacjaGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
-
A new multi-process collaborative architecture for time series classification
PublikacjaTime series classification (TSC) is the problem of categorizing time series data by using machine learning techniques. Its applications vary from cybersecurity and health care to remote sensing and human activity recognition. In this paper, we propose a novel multi-process collaborative architecture for TSC. The propositioned method amalgamates multi-head convolutional neural networks and capsule mechanism. In addition to the discovery...
-
Models of Information Systems Integration in CompaniesW : Information Systems Architecture and Technology : IT Models in Management Process
PublikacjaThis work indicates the need for supporting IT organizations with incident and change management IT tools. The work presents tche characteristics of a computer system for the comprehensive management of projects, wich can be used to resolve the issues of version management, releases and incidents.
-
An Analysis of the Relationship between the Architecture and the Structure of a Vessel on the Example of the Reconstruction Design Process of the Historical Sailing Yacht "General Zaruski" Carried Out between 2009 and 2012
PublikacjaThe article analyzes the relation between architecture and structure of a vessel on the example of the reconstruction design of a wooden sailing yacht "General Zaruski" built in Ekanӓs, Sweden in 1939. Based on the documentation of "Kaparen" (sister yacht), "Mloda Gwardia" (ex "General Zaruski") and the reconstruction classification project made by the authors, the impact of functional, spatial and aesthetic design objectives (e.g....
-
Personal branding of artists and art-designers: necessity or desire?
PublikacjaPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
-
Challenges of branding and marketing of clusters
PublikacjaClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
-
Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
-
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publikacjahttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
-
Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublikacjaTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
-
Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
-
Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublikacjaW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
-
Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
-
Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
-
Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
-
Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
-
Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublikacjaThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
-
Trust, Tacit Knowledge Sharing, Project Performance and their Managerial Implications
PublikacjaTacit Knowledge Sharing is increasingly attracting the attention of scientists and managers intrigued by their potential application for creating innovative solutions. Project management as a set of methodologies and best practices need to be charged by knowledge. The research problem tackled in this article refers to a current managerial problem regarding tacit knowledge sharing execution in project based organizations. The objective...
-
Urban lighting masterplan – origins, definitions, methodologies and collaborations
PublikacjaAwareness of the significance and benefits of properly designed urban lighting masterplans has been growing since the early 21 st century. There are many factors driving this notable change, such as developments in lighting technology, energy conservation, city branding design and economics, environmental impacts, human health and wellbeing, and people-oriented sociological aspects. As the profession of ‘independent urban lighting...
-
Redefiniowanie przestrzeni medycznej = Redefining healthcare space
PublikacjaSzpital jest obiektem publicznym, budynkiem-miastem, jego architektura nakierowana jest na realizację procesu leczenia i zdrowienia, a jednocześnie formuje przestrzenne ramy mikrokosmosu interakcji społecznych rozgrywających się pomiędzy pacjentami i personelem, gośćmi i „mieszkańcami”. Współcześnie w podejściu do rozumienia czym jest szpital - a zatem również do kształtowania architektury obiektów medycznych - można zauważyć dwa...
-
Shaping the brand awareness of science and technology parks in Eastern Poland
PublikacjaThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
-
Branding caliphate
Publikacja -
Brand loyalty creation in the social network. Does the product category matter?
PublikacjaThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
-
SZTUKA WIZUALNA W OBIEKTACH MEDYCZNYCH = VISUAL ARTS IN MEDICAL FACILITIES
PublikacjaWspółczesna architektura obiektów służby zdrowia podlega dynamicznym przeobrażeniom formalnym wynikającym zarówno z rozwoju technologii medycznych, zmian zachodzących w podejściu wobec pacjenta. Narastający w naukach medycznych kierunek holistyczny ustawia pacjenta jako użytkownika w trzech wymiarach: biologicznym, społecznym i psychologicznym. Stąd pojawiające się w procesie projektowym dotyczącym szpitali czy przychodni nowe...
-
Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model
PublikacjaSo far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...
-
Musical inspiration in contemporary architecture - to build a music and to hear an architecture
PublikacjaThe goal of this research is chosen from a wide range of subjects within two fields of knowledge on the crossroads between music and architecture There are many designs in modern contemporary architecture that would illustrate the relationship between music and architecture, mainly through musical inspiration. The article shows contemporary musical and architectural discussion that cross over from the theoretical to the practical...
-
Nadzór inwestorski - rodzaje i wpływ na jakość procesu wykonawczego
PublikacjaSprawowanie nadzoru inwestorskiego nad inwestycją jest jednym z aspektów przeprowadzania procesu inwestycyjnego na określonych przez ustawodawcę rodzajach obiektów. Jakość sprawowania nadzoru w dużej mierze definiuje poziom wykonawstwa i architektury, czyli uzyskanie zamierzonych i zakładanych w projekcie i specyfikacjach wartości użytkowych i parametrów technicznych dotyczących realizowanego obiektu, dlatego tak ważne jest, aby...
-
Model otwartej architektury rozproszonych dokumentów elektronicznych wspierającej proces podejmowania decyzji w trybie obliczeń zespołowych
PublikacjaModel otwartej architektury mobilnych dokumentów interaktywnych MIND, został opracowany w celu efektywnego zarządzania informacją w procesach podejmowanych przez organizacje oparte na wiedzy. Architektura ta stanowi całościowy opis struktury i funkcjonalności dokumentu, zaprojektowanego w celu realizacji rozproszonego przetwarzania zespołowego i pracy grupowej. Umożliwia automatyczne przejście od statycznej postaci dokumentów...
-
Sound Art and Architecture: New Horizons for Architecture and Urbanism
PublikacjaThe article discusses the crossroad between art and architecture. It sketches out the theoretical and practical aspects of involving art into architecture and multisensory dimensions of space. The analysis is based on examples of innovative experimental activities for architecture: educational projects such as workshops, seminars and courses, combining art and architecture, with special emphasis on sound art, and the consequences...
-
THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublikacjaThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
-
Personal Brand Value and Social Media, the Top Football Players’ Case
PublikacjaPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
-
Architektura i układ przestrzenny portu gdyńskiego lat międzywojennych jako dziedzictwo kulturowe
PublikacjaW rozprawie podjęto przedstawienie dwóch głównych składowych krajobrazu kulturowego portu gdyńskiego - przestrzeni portowej jako zrealizowanej myśli planistycznej oraz zbudowanymi na terenie kompleksu obiektami architektonicznymi. Analiza zasobu w jego najistotniejszym - z punktu widzenia dziedzictwa kulturowego - podejściu historycznym okresu dwudziestolecia międzywojennego dowodzi znacznych, tkwiących w nim, wartości historycznych....
-
Filozofia sieci 5G - radioinformatyka i wirtualizacja. Część 2. Wirtualny system 5G.
PublikacjaPrzedstawiono najważniejsze właściwości sieci 5G z punktu widzenia istoty jej działania. Uporządkowano najistotniejsze pojęcia służące do opisu sieci 5G, zwłaszcza w kontekście rozwiązań softwarowych, wirtualizacji sieci oraz jej architektury fizycznej i funkcjonalnej. Wprowadzono i zdefiniowano wiele pojęć wynikających z nowej ery rozwoju radiokomunikacji, w tym pojęcie radioinformatyki, systemu radioinformatycznego, sieci radioinformatycznej....
-
Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
-
Narzędzia treningu twórczości jako pomoc w kształceniu projektantów
PublikacjaKreatywność rozwijać. Na tym założeniu opiera się międzynarodowy program edukacyjny Odyssey of the Mind (Odyseja Umysłu). W programie zespoły młodych osób pracują metodą projektową, wykorzystując różnorodne techniki treningu twórczości, nad rozwiązaniem abstrakcyjnego problemu rozbieżnego. Część absolwentów programu wybiera kierunki kreatywne jako naturalną kontynuację procesu edukacji. Elementy treningu twórczości można wykorzystać...
-
Can architecture be 11-dimensional? The nature of space in the architecture of the digital world era
PublikacjaThis research aims to explore the development of architectural theories about ‘architectural dimensions’ and look at architecture as a multidimensional space. It is important to understand that with today's development of virtual reality technology and through the combination of theories of physics and architecture, a new possibility of creating space has emerged. The arguments are made through inductive reasoning and grounded...
-
Design and implementation of GEPON architecture in laboratory testbed
PublikacjaThis paper presents a proposition of GEPON architecture for the didactic purpose. The GEPON architecture is implemented in access networks laboratory testbed. The paper includes a brief description of GEPON standardization, a description of laboratory GEPON equipment architecture and a short presentation of proposed laboratory exercises. The exemplary performance results are included.The proposition of GEPON architecture testbed...
-
Street Art and Architecture
PublikacjaThe paper explores both the areas of conflict as well as agreement between architecture and Street Art. The conflict arises from the fact that urban environment has always been a background for street art, which unavoidably jeopardizes the conceptual integrity of the building understood as a work of architecture. However, there are strong interrelations between these two domains of human creativity. Both street art and architecture...
-
Media architecture: participation through the senses
PublikacjaPervasive media and interactive technologies have become inseparable not only from our everyday life but also from architecture and city spaces. However, the generic use of new technologies in the design process and material production that affects contemporary architecture, results in buildings that become mere visual objects losing their hapticity and non-visual qualities. Despite the substantial advancement in the research studies...
-
Nanotechnologia w architekturze – korzyści i problemy wynikające z zastosowania nanotechnologii w aspekcie cyklu życia budynku
PublikacjaDynamiczny rozwój technologii zawsze odgrywał ważną rolę w procesie kształtowania architektury. Postęp w dziedzinie inżynierii materiałowej już od Rewolucji Przemysłowej pozwalał na osiąganie co raz bardziej skomplikowanych i jednocześnie wytrzymałych konstrukcji budynków. Obecnie, w dziedzinie architektury, zaczyna pojawiać się pojęcie nanotechnologii, która pozwala zmieniać stosowane materiały w bardziej wydajne i odporne....
-
CONTEMPORARY APPROACH TOWARDS RESPONSIVE ARCHITECTURE
PublikacjaConstantly changing environment pressures every living for a change, and response becomes a basic reaction of any living form. Change is a natural reaction that enables survivor of all the species. However, in architecture, the responsive structure did not take important role until the twentieth century. During that time many concepts and building introduced kinematics into the discipline. In the late 50 and 60 of XX century, visionary...
-
Technologia medyczna w obiektach świadczących usługi lecznicze- Medical technology in healthcare facilities
PublikacjaArchitektura budynków szpitalnych kreowana jest pod silnym wpływem wymagań sanitarno-higienicznych oraz wytycznych wynikających z charakteru świadczonych usług medycznych. Naczelną rolę odgrywa tu technologia medyczna, która jest zasobem wiedzy, procesów organizacyjnych i środków fizycznych uczestniczących w realizacji zdefiniowanych świadczeń zdrowotnych. Istotnym elementem takiej kreacji architektonicznej jest szereg procesów...
-
Evaluating architecture students' knowledge of the history of architecture by tests and by drawings: a comparative analysis
PublikacjaThe methods of evaluating students’ knowledge in architectural education, and in particular in education on history of architecture, are specific in many respects. Apart from checking the general knowledge of history concerning chronology, artistic trends, styles, main objects and architects, it should also check students’ ability to analyse the historic architecture in a drawing form. Such a form of presenting architecture has...
-
Contemporary Spaces of Memory - Towards Transdisciplinarity in Architecture
PublikacjaThe paper explores new phenomena in the contemporary practice of commemoration implemented through architecture. Architectural objects related to memory can be a place where new trends and phenomena appear earlier than in other architectural objects. The text is an attempt to prove that these new spaces of memory are a kind of laboratory where new ideas taking place in architecture and related disciplines are being tested. Research...
-
Neural Architecture Search for Skin Lesion Classification
PublikacjaDeep neural networks have achieved great success in many domains. However, successful deployment of such systems is determined by proper manual selection of the neural architecture. This is a tedious and time-consuming process that requires expert knowledge. Different tasks need very different architectures to obtain satisfactory results. The group of methods called the neural architecture search (NAS) helps to find effective architecture...
-
Module architecture as alternative approach to traditional construction processes
PublikacjaModule architecture today is a special type of building construction process that combines repetitive design, low-cost production based on prefabricated elements and fast erection. Module does not mean the same as modular. In general, module architecture today refers to the design of any system composed of separate components, manufactured before in factory, that can be connected together at the building site much faster than normally....
-
Games and play with light in architecture
PublikacjaThe paper deals with the issue of the influence of daylight on the creation of architecture in the view of designers` play with light in the architectural space. Using the examples of contemporary realizations of some art museums, the work demonstrates the impact of exploration and experimentation conducted by the creators of visual arts on the design styles and architectural solutions. It also reveals the historical continuity...
-
The origins of the brick architecture in Pomerania
PublikacjaTraditionally, brick is one of the most popular building materials on the southern coast of the Baltic Sea. Although the origins of brick architecture have been the subject of numerous research studies, their results were focused on the Kingdom of Denmark, merchant-towns and the State of the Teutonic Order. Most scholars claimed that Pomeranian architecture had not been as developed as that in the neighbouring countries. Moreover,...
-
Anonymity Architecture for Mobile Agent Systems
PublikacjaThe paper presents a new security architecture for MAS, which supports anonymity of agent owners. The architecture is composed of two main elements: Module I: Untraceability Protocol Infrastructure and Module II: Additional Untraceability Support. Module I is based on the recently proposed untraceability protocol for MAS and it forms the core of the anonymity architecture, which can be supported by the ele- ments of the second...
-
SIMULATION MODEL OF ASON/GMPLS ARCHITECTURE
PublikacjaGrowing demands of information society concerned with sophisticated applications could be satisfied by ASON/GMPLS architecture comprehended as Automatically Switched Optical Network (ASON) with Generalized Multi-Protocol Label Switching (GMPLS). The ASON/GMPLS proposition represents the future direction of Next Generation Network (NGN) architecture. Therefore considerable work has to be done to examine this solution. In this aspect...
-
Experimental Testbed of ASON/GMPLS architecture
PublikacjaThe paper presents the ASON/GMPLS architecture realized in the Department of Teleinformation Networks at Gdansk University of Technology based on the FSP 3000R7 ADVA Optical Networking platform. The FSP 3000R7 is a high-performance WDM networking system with GMPLS control plane for bidirectional transmission of optical signals. The system uses a modular structure which enables a flexible upgrade of capacity and functionality. The...