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Search results for: HOTEL SERVICE, EXPERIENCE ECONOMY, EXPERIENCE MARKETING, CUSTOMER EXPERIENCE MANAGEMENT, EXTRAORDINARY EXPERIENCE
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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WIKI-WS as a C2 NIWA Web Service Management Platform
PublicationThe Wiki-WS platform was implemented within the C2 NIWA project for production purposes. Wiki-WS stands for developing, managing and maintaining web services. The production deployment needed implementation of several functional improvements and establishing a strong security 7 safety policy. The WikiWS platform has to be used as an educational environmement for developing web sevices and production environment for execution of...
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Marketing terytorialny - podstawowe założenia
PublicationArtykuł podejmuje próbę przełożenia pojęcia marketingu na sferę odnoszącą się do działalności publicznej na zdelimitowanym obszarze. Przedstawia charakterystykę, przesłanki wpływające na powstanie oraz przyczyny wydzielenia marketingu terytorialnego. Prezentuje różne ujęcia definicyjne oraz cechy charakterystyczne jednostek przestrzennych modyfikujące jego interpretację. Pokrótce charakteryzuje terytorialny marketing-mix.
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Service-based Resilience via Shared Protection in Mission-critical Embedded Networks
PublicationMission-critical networks, which for example can be found in autonomous cars and avionics, are complex systems with a multitude of interconnected embedded nodes and various service demands. Their resilience against failures and attacks is a crucial property and has to be already considered in their design phase. In this paper, we introduce a novel approach for optimal joint service allocation and routing, leveraging virtualized...
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Gemba Kaizen: Influencing individuals behavior for better - an approach to social marketing
PublicationThe idea of providing the Gemba Kaizen philosophy to a social level can benefit not only individuals, but the society as well. The Japanese philosophy for improvement or change for better may serve companies that are looking for increasing its value by quality management. The same principles when implemented in a society may improve quality of life of its inhabitants and help solving social problems. The use of social marketing...
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The Indonesian economy in 2005: An analysis using the input-output approach
PublicationThis study aims to analyze the economic conditions of Indonesia in 2005. This study employs Input-Output (IO) analysis as an analysis instrument. The data of this study is the Indonesian IO table for 2005. Thus, the Indonesian economy is represented by Indonesian industrial sectors mentioned in the data. There are nine industries used in the present study, namely (1) agriculture, livestock, forestry, and fishery, (2) mining and...
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Entrepreneurship in Virtual Economy: the Case of Currency One SA
PublicationPurpose: The scientific purpose of the study is an attempted synthesis of interpretation of “the virtual economy” and “the virtual environment” in the Polish and foreign literature on the subject. The cognitive purpose thereof is to offer an identification and a qualitative analysis of the factors that determine the development of e-entrepreneurship using an example of business practice. Methodology: The theoretical basis of the...
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The Crisis of Marketing Communication in the Era of Social Media
PublicationThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Knowledge management in SMEs – selected issues.
PublicationThe success of a small or medium-size enterprise might be dependent on the way in which this company manages its knowledge. With limited access to other resources like land, capital or labor force, the access to knowledge and its effective application might become a source of competitive advantage for an SME. It is confirmed that organizations, which successfully implement the concept of knowledge management might achieve better...
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Commitment Ladder in the Relationship between Service Providers and Customers as Added Value in Sustainable Services Development
PublicationThe socioeconomic sphere and the relationships in which commitment occurs are important elements in the development of sustainable services. The study reported in this article identifies the elements that influence the development of the relationship between service providers and their customers and proposes a model that describes the state of the relationship between service providers and customers in terms of symmetrical commitment...
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ICT-enabled circular economy: conceptualising the links
PublicationThis chapter sets conceptual backgrounds regarding the potentially emerging causal links between digital technologies and circular economy ideas implementation. We argue that digital technologies may constitute an effective element enabling the transformation from linear to circular and environmentally friendly economic activities. This work draws the general picture at the macro and micro level. The macro perspective shows how...
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Interconnection of the Customer-Side Resources Using Single Phase VAPF
PublicationThe paper introduces method for utilization of the customer-side generated energy using single phase voltage active power filter. Structure and control method of the power electronics converter has been described and some simulation results are shown to prove usefulness of this arrangements. Proposed application realizes the following functions: power quality improvement, uninterruptible supplying and energy costs reduction.
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Potential for ITS/ICT Solutions in Urban Freight Management
PublicationThe article presents a study on applying ITS solutions in planning and management of urban freight transport in Gdynia. The traffic management system Tristar which is under implementation and its related systems show a potential to assist in development of freight transport measures. Recommendations for urban freight policy development supplementing Gdynia's Sustainable Urban Mobility Plan were used as a basis for identification...
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Success Factors in Sustainable Management of IT Service Projects: Exploratory Factor Analysis
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Directions and Challenges in the Management of Municipal Sewage Sludge in Poland in the Context of the Circular Economy
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Knowledge Risks in the Sharing Economy
PublicationThis chapter presents a theoretical analysis of potential risks connected with knowledge that organizations operating in the sharing economy might potentially face. Nowadays, it can be stated that an increasing amount of individuals and organizations participate in sharing and exchanging data, information, and knowledge, as well as physical goods and services (Botsman & Rogers, 2011). The development of the sharing economy has...
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QUANTITATIVE EASING POLICY AND ITS IMPACT ON THE GLOBAL ECONOMY
PublicationBased on the analysis of the impact of quantitative easing policies on the global economy, there was concluded that the world’s largest central banks and widespread debt stimulation have created the model of economic growth. This model was based on the productivity growth. The lack of productivity growth in the developed world, the active integration of developing countries (first of all China and India) in the global economy have...
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Environmental awareness and initiatives in the Swedish and Polish hotel industries-survey results
PublicationWyniki badania świadomosci środowiskowej/ekologicznej wśród hotelarzy w Polsce i Szwecji, oraz analiza czynników wpływających na konkretne postawy wobec środowiska.
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Legal destructive entrepreneurship in the modern economy
PublicationMotivation: Usually examples of activities that have a positive impact on the economy of the state are cited. Destructive entrepreneurship refers to activities that have negative impact on the economy. This phenomenon is relatively new in the literature and does not yet have a precise definition. Aim: The aim of this article is to attempt a definition of the phenomenon of legal destructive entrepreneurship. The author also analysed...
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Knowledge‐Intensive Business Services (KIBS) and Their Role in the Knowledge‐Based Economy
PublicationThe importance of the knowledge‐intensive business services sector for the development of the economy is growing. In the 80s and 90s this sector became the fastest growing sector in the OECD countries (OECD, 2001). Many publications stress its close relationship to the levels of innovation and performance of the whole economy (e.g. Hipp, 1999; Tomlinson, 1999; Aslesen and Isaksen, 2007). It is an increasingly common belief that...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Threat intelligence platform for the energy sector
PublicationIn recent years, critical infrastructures and power systems in particular have been subjected to sophisticated cyberthreats, including targeted attacks and advanced persistent threats. A promising response to this challenging situation is building up enhanced threat intelligence that interlinks information sharing and fine-grained situation awareness. In this paper a framework which integrates all levels of threat intelligence...
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DEPO: A dynamic energy‐performance optimizer tool for automatic power capping for energy efficient high‐performance computing
PublicationIn the article we propose an automatic power capping software tool DEPO that allows one to perform runtime optimization of performance and energy related metrics. For an assumed application model with an initialization phase followed by a running phase with uniform compute and memory intensity, the tool performs automatic tuning engaging one of the two exploration algorithms—linear search (LS) and golden section search (GSS), finds...
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Toward Smart Innovation Engineering: Decisional DNA-Based Conceptual Approach
PublicationABSTRACT Knowledge and experience are essential requirements for product innovation. The presented paper proposes a systematic approach for product innovation support using a Smart Knowledge Management System comprising a Set of Experience Knowledge Structure (SOEKS) and Decisional DNA (DDNA). This proposed system is dynamic in nature because it updates itself every time a new decision related to innovation is made. Through this...
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Methods of quality assessment and analysis of data given in customer service process on example of selected urban communication organization - result of research 2016
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Marketing doświadczeń w przedsiębiorstwach usługowych
PublicationW artykule scharakteryzowana została koncepcja marketingu doświadczeń jako idea stanowiąca nowe podejście do wyróżniania się organizacji na konkurencyjnym rynku, a także swoiste uzupełnienie marketingu relacji w przedsiębiorstwach usługowych. Przedstawione zostały najważniejsze elementy wpływające na budowanie doświadczenia klientów. Szczególną uwagę zwrócono na emocje i ich rodzaje, a także na proces doskonalenia doświadczeń i...
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The Maturity Level of Quality Management and Medical Service Improvement by Wielkopolska District Hospitals
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Empirical analysis of tree-based classification models for customer churn prediction
PublicationCustomer churn is a vital and reoccurring problem facing most business industries, particularly the telecommunications industry. Considering the fierce competition among telecommunications firms and the high expenses of attracting and gaining new subscribers, keeping existing loyal subscribers becomes crucial. Early prediction of disgruntled subscribers can assist telecommunications firms in identifying the reasons for churn and...
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Knowledge work and knowledge workers in knowledge-based economy - theoretical considerations
PublicationIt is often claimed that an organization is as good as people working in it and that talented workers are the driving force of an organization. To cope with the growing requirements of knowledge-based economy, organizations need a special type of workers - knowledge workers. This is especially important in organizations building their competitive advantage on innovations and the application of information and communication technologies...
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Mobility Oriented Development (MOD): Public-Private Partnership in Urban Parking & Traffic Management with the Use of Autonomous Automobiles, Car-Sharing, Ridesharing Modes of Transport & Mobility as a Service (MaaS)
PublicationThe focus of the following research are relations between mobility technologies and metropolitan (urban and suburban) spatial structures. In this paper the author discusses various urban modes of transport (automobile, mass transit) in the context of emerging technical (autonomous vehicles, self-driving cars and driverless shuttles) and organizational (carpooling, ridesharing, car-sharing, on-demand mobility) solutions for " mobility...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Marketing relacji - istota i czynniki wpływające na sukces
PublicationMarketing relacji (relationship marketing) jest przedmiotem zainteresowania badaczy od lat 80-tych. Początkowo był wiązany z sektorem usług, a także działalnością marketingową na rynkach B-2-B. Jednak z czasem stwierdzono, że ma zastosowanie we wszystkich typach organizacji. Obecnie budowanie relacji stało się jednym z ważniejszych sposobów konkurowania na rynku. W artykule przedstawiono istotę marketingu relacji, jego wpływ na...
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Reasons behind changes in the share of labour in national income in the Polish economy: Selected aspects
PublicationAim/purpose – The aim of this paper is to examine the impact of structural changes taking place in the Polish economy on the share of labour in national income. Design/methodology/approach – The scope of this study includes a review of the literature dedicated to the issue and an empirical analysis of data available on this topic. The study uses elements of descriptive statistics and the method of induction. Findings – The conducted...
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A multithreaded CUDA and OpenMP based power‐aware programming framework for multi‐node GPU systems
PublicationIn the paper, we have proposed a framework that allows programming a parallel application for a multi-node system, with one or more GPUs per node, using an OpenMP+extended CUDA API. OpenMP is used for launching threads responsible for management of particular GPUs and extended CUDA calls allow to manage CUDA objects, data and launch kernels. The framework hides inter-node MPI communication from the programmer who can benefit from...
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Implementation of Weigh-in-Motion System in Freight Traffic Management in Urban Areas
PublicationThe article presents how the Weigh-in-Motion system can be used for managing Gdynia’s freight traffic. Potential sites for weight pre-selection were identified in an analysis of the technical and location conditions. Situated directly in the east part of the Port of Gdynia a site was selected for a pilot implementation. Theoretical scenarios were simulated using an extended WIM system as a tool for controlling access to selected...
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Marketing w wybranych obszarach działalności : Marketing przemysłowy
PublicationOmówiono pojęcie marketingu przemysłowego i najważniejsze różnice między marketingiem wyrobów i usług konsumpcyjnych a marketingiem dóbr przemysłowych. Scharakteryzowano odbiorców na rynku dóbr przemysłowych. Przedstawiono proces zakupu dóbr przemysłowych. Zdefiniowano relacje dostawcy-nabywcy dóbr przemysłowych.
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Modelling Of Commercial Websites. A New Perspective On Usability And Customer Relation
PublicationFrom an economic point of view, a critical aspect of online services is their ability to retain customers. The aim of presented study was the use of a layered model VIPR (Visual - Interaction - Process - Relation ) for commercial services online. The indicator of trust and establishing lasting relationships were assessment achieved from experienced users of commercial online services (n = 207), obtained by means of Web Credibility...
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Marketing relacji we współczesnym świecie
PublicationTeoria i praktyka marketingu ulegają ciągłej ewolucji, podążając za zmianami gospodarczymi, społecznymi oraz technologicznymi i dostosowując się do nich. Obecne trendy, które napędzają zmiany w globalnym świecie biznesu powodują, że silne relacje z klientami są bardziej niż kiedykolwiek, niezbędne dla strategii firm, które chcą osiągać przewagę konkurencyjną. Nowe warunki działania przedsiębiorstw to również świat, w którym miesza...
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Marketing terytorialny
PublicationW rozdziale przedstawiono postać i zastosowanie marketingu w sferze odnoszącej się do działalności publicznej na zdelimitowanym obszarze. Na wstępie scharakteryzowano przesłanki wpływające na powstanie oraz przyczyny wydzielenia marketingu terytorialnego zarówno na gruncie polskim, jak i europejskim. Następnie odniesiono się do kwestii nazewnictwa w obszarze związanym z marketingowym zarządzaniem przestrzenią. Zidentyfikowano podobieństwa...
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Marketing terytorialny
PublicationW podrozdziale przedstawiono postać i zastosowanie marketingu w sferze odnoszącej się do działalności publicznej na zdelimitowanym obszarze. Opisano charakterystykę, przesłanki wpływające na powstanie oraz przyczyny wydzielenia marketingu terytorialnego. Zaprezentowano różne ujęcia definicyjne z analizą elementów, które w każdej definicji są akcentowane. Omówiono cele marketingu miejsc. Zidentyfikowano podobieństwa i różnice między...
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Marketing a klimatyzacja
PublicationPrzedstawiono wyniki obliczeń projektowych oraz rozwiązanie konstrukcyjne klimatyzacji Klubu Muzycznego znajdującego się na terenie Gdańska. Oceniono koszty inwestycyjne rozwiązania. Przedstawiono wyniki badań ankietowych dotyczących zarówno zapotrzebowania ze strony decydentów lokali gastronomicznych na urządzenia klimatyzacyjne jak i akceptowanych przez nich kosztów.
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Marketing wewnętrzny
PublicationOmówiono pojęcie marketingu wewnętrznego i zasady na których się opiera. Scharakteryzowano grupy instrumentów wykorzystywanych w marketingu wewnętrznym, takie jak badania wewnętrzne, komunikację wewnętrzną masową i osobistą, spotkania integracyjne, szkolenia i edukację wewnętrzną, motywacje materialne i pozamaterialne oraz czynniki integracji. Przedstawiono najważniejsze fazy i zadania procesu formułowania marketingu wewnętrznego...
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Marketing wewnętrzny
PublicationOmówiono istotę marketingu wewnętrznego i pojęcie klienta wewnętrznego. Przedstawiono kluczowe fazy i zadania procesu kształtowania marketingu wewnętrznego. Scharakteryzowano najważniejsze formy marketingu wewnętrznego. Omówiono uwarunkowania marketingu wewnętrznego oraz korzyści ze stosowania.
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Interoperability Constraints in Service Selection Algorithms
PublicationIn Service Oriented Architecture, composite applications are developed by integration of existing, atomic services that may be available in alternative versions realizing the same functionality but having different Quality of Service (QoS) attributes. The development process requires effective service selection algorithms that balance profits and constraints of QoS attributes. Additionally, services operate in a heterogeneous environment,...
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Specjalność Marketing na Wydziale Zarządzania i Ekonomii - początki i perspektywy
PublicationArtykuł omawia wyniki badań ankietowych przeprowadzonych wśród studentów specjalność Marketing. W konkluzji stwierdzono, że: powołanie specjalności Marketing było decyzją trafną. Program wymaga modyfikacji w kierunku zwiększenia liczby przedmiotów kierunkowych oraz zajęć praktycznych. Wskazane jest kontynuowanie badań w roku przyszłym.
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Commonly Accessible Web Service Platform - Wiki-WS
PublicationWeb Service technology on the basis had to supply complete and reliable system components. Nowadays this technology is commonly used by companies providing results of their work to end users and hiding implementation details. This paper presents a SOA-enabled platform - Wiki-WS - that empowers users to deploy, modify, discover and invoke web services. Moreover it discusses concepts and functionalities of this open source management...
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A framework of open government data (OGD) e-service quality dimensions with future research agenda
PublicationPurpose This research paper aims to present a framework of open government data (OGD) relating to e-service quality dimensions. In addition, it provides a research agenda for the e-service delivery of OGD. Design/methodology/approach A literature review pertaining to e-service quality with special reference to e-government was delivered to deduce the key dimensions of e-service quality for OGD. Findings Five e-service quality dimensions...
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Extending Service Selection Algorithms with Interoperability Analysis
PublicationApplication development by integration of existing, atomic services reduces development cost and time by extensive reuse of service components. In Service Oriented Architecture, there exist alternative versions of services supplying the same functionality but differing in Quality of Service (QoS) attributes, which enables developers to select services with optimal QoS. Existing algorithms of service selection focus on the formal...
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Decisional DNA based framework for representing Virtual Engineering Objects
PublicationIn this paper, we propose a frame-work to represent the Virtual Engineering Objects (VEO) utilizing Set of Knowledge Experience Structure (SOEKS) and Decisional DNA. A VEO will enable the discovery of new knowledge in a manufacturing unit and the generation of new rules that drive reasoning. The proposed VEO framework will not only be knowledge based representation but it will also have its associated experience embedded within...
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Integrated information and prediction Web Service WaterPUCK General concept
PublicationIn this paper, general concept of a new method as ‘Integrated information and prediction Web Service WaterPUCK’ for investigation influence of agricultural holdings and land-use structures on coastal waters of the southern Baltic Sea is presented. WaterPUCK Service is focused on determination of the current and future environmental status of the surface water and groundwater located in the Puck District (Poland) and its impact...