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Marketing zewnętrzny : promocja
PublicationW opracowaniu omówiono pojęcie promocji, a także miejsce, jakie zajmuje ona w marketingu-mix. Szczególną uwagę poświęcono rozróżnieniu pomiędzy promocją a często utożsamianą z nią komunikacją marketingową. W dalszej części scharakteryzowano instrumenty promotion-mix: reklamę, public relations, promocję sprzedaży, marketing bezpośredni, sprzedaż osobistą i sponsoring.
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Wpływ modernizacji linii kolejowych na poprawę wybranych parametrów techniczno - eksploatacyjnych
PublicationW artykule przedstawiono pojęcie jakości robót inwestycyjnych poszczególnych elementów infrastruktury kolejowej oraz metody jej oceny. Skupiono uwagę na jakości początkowej nawierzchni kolejowej po pracach modernizacyjnych na sieci Polskich Linii Kolejowych. Wskazano błędy oraz najczęstsze problemy techniczne występujące w trakcie trwania robót oraz po ich zakończeniu na poszczególnych etapach odbiorów. Opisano wpływ jakości początkowej...
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The Handling of Business Lawsuits by Common Courts in Poland: Identification of Transaction Costs
PublicationCelem artykułu jest identyfikacja czynników mających wpływ na koszty transakcyjne dochodzenia praw z umów pomiędzy przedsiębiorcami w sprawach gospodarczych. Na potrzeby artykułu przeprowadzono pilotażowe badanie 210 spraw sądowych zawisłych przed Sądem Okręgowym w Gdańsku w pierwszej instancji po 2009 r., w których wyrok wydano w 2012 r. (ostatnie 210 spraw) a od wyroku wniesiono apelację do Sądu Apelacyjnego w Gdańsku i zakończono...
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Revalorisation of Modernist and Social Modernist Interiors in Gdynia
PublicationIn the 1920s and 1930s, elaborate designing of prestigious interiors of public buildings, shops or tenement houses was important challenge for every architect who respected theri work. Apart from creating, at the design decor, the designers usually made sure that their concept was executed in every single detail. Only an overall aestetic solution could form a complete picture of a unique pieceod architecture.
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Nabywanie nieruchomości przeznaczonych pod drogi publiczne
PublicationNabywanie nieruchomości przeznaczonych pod drogi publiczne. Polska na rozwój dróg krajowych w latach 2007 - 2013 otrzymała ponad 10 mld euro unijnego wsparcia. W efekcie powstało prawie 1500 km nowych dróg ekspresowych i autostrad. Należałoby przeanalizować przebieg procesu inwestycyjnego i procedur administracyjnych, aby osiągnąć jeszcze lepsze rezultaty i efektywniej wykorzystywać dotacje przeznaczone na...
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Fatigue life prediction of notched components under size effect using strain energy reformulated critical distance theory
PublicationNotch and size effects show significant impact on the fatigue performance of engineering components, which deserves special attention. In this work, a strain energy reformulated critical distance theory was developed for fatigue life prediction of notched components under size effect. Experimental data of different notched specimens manufactured from GH4169, TC4, TC11 alloys and low carbon steel En3B were used for model validation...
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Critical Remarks on Landauer’s principle of erasure– dissipation: Including notes on Maxwell demons and Szilard engines
PublicationWe briefly address Landauer’s Principle and some related issues in thermal demons. We show that an error-free Turing computer works in the zero-entropy limit, which proves Landauer’s derivation incorrect. To have a physical logic gate, memory or information-engine, a few essential components necessary for the operation of these devices are often neglected, such as various aspects of control, damping and the fluctuation–dissipation...
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Project Team Management Supported by an Agent-Based Model
PublicationThis work is a continuation of a series of works about research into the use of multi-agent systems to support IT project management. Previous studies have shown the possibility of using a multi-agent in order to optimize management decisions concerning the selection of methods for project implementation. It was noted that the project manager's decisions are influenced by three fundamental parameters: the entropy of the project,...
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Electron energy-loss spectroscopy of excited states of the pyridine molecules
PublicationElectron energy-loss spectra of the pyridine, C5H5N, molecules in the gas phase have been measured to investigate electronic excitation in the energy range 3.5–10 eV. The applied wide range of residual electron energy and the scattering angle range from 10 ◦ to 180 ◦ enabled to differentiate between optically-allowed and -forbidden transitions. These measurements have allowed vertical excitation energies of the triplet excited...
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Participatory Budgeting in Poland – Missing Link in Urban Regeneration Process
PublicationIn last thirty years Poland has gone a long way toward democracy and decentralization. Role of public participation in planning is increasing rapidly and recently many new instruments of empowering the community is being introduced, participatory budgeting is one of the most important. On the other hand, urban regeneration is one of the most important challenges of polish cities are facing. Technical and transport infrastructure...
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Economic growth, structural change and quality upgrading in New Member States
PublicationThe purpose of this research is to present the recent developments concerning structural change and productivity growth in New Member States and the role played in such process by country specific factors. We focus on ten countries (NMS-10) which joined the EU in 2004 and analyze productivity dynamics of their labor structures between the years 1995 and 2005 in a comparative setting versus EU-15 economies. NMS-10 have gone through...
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Is Digital Government Advancing Sustainable Governance? A Study of OECD/EU Countries
PublicationInternational bodies and numerous authors advocate a key role for Digital Government (DG) in improving public governance and achieving other policy outcomes. Today, a particularly relevant outcome is advancing Sustainable Governance (SG), i.e., the capacity to steer and coordinate public action towards sustainable development. This article performs an empirical study of the relationship between DG and SG using data about 41 OECD/EU...
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Intraday price reaction to filing bankruptcy and restructuring proceedings – the evidence from Poland
PublicationThis chapter presents the results of research on the price reaction of shares listed on the Warsaw Stock Exchange to filing bankruptcy and/or restructuring applications. Event study was adopted as the research method, and it was performed at 10, 5, and 1-minute intervals. It was found that the reaction is rapid, as it takes 1–2 minutes after the information on bankruptcy and restructuring applications was made public. Significantly...
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Tacit knowledge influence on intellectual capital and innovativeness in the healthcare sector: A cross-country study of Poland and the US
PublicationThis study provides empirical proof that whole organizational innovativeness is rooted in tacit knowledge due to its potency of human capital creation and, that a learning culture composed of a learning climate and mistakes acceptance component fosters human capital development. The main practical implication is that if the IC components are externally rather than internally determined in the particular organization embedded in...
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RDF dataset profiling - a survey of features, methods, vocabularies and applications
PublicationThe Web of Data, and in particular Linked Data, has seen tremendous growth over the past years. However, reuse and take-up of these rich data sources is often limited and focused on a few well-known and established RDF datasets. This can be partially attributed to the lack of reliable and up-to-date information about the characteristics of available datasets. While RDF datasets vary heavily with respect to the features related...
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Blockchain technologies to address smart city and society challenges
PublicationNew Information and Communications Technologies (ICT) are changing the way in which the world works. These technologies provide new tools to face the issues of contemporary society (poverty, migrations, sustainable development challenges, governance, etc.). Among them, blockchain emerge as a disruptive technology able to make things in a completely different and innovative way. They can provide solutions where before there were...
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Creating Shared Value by the University
PublicationPurpose Works that link creating shared value (CSV) with the university are arising, and there is a hope for a great future of this combination. The main problem with these works is that they are based on the wrong assumptions of what CSV is. The aim of the paper is to properly explain the concept of CSV and match it with university social responsibility (USR) at a strategic level. Design/methodology/approach A literature review...
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Manifesto [Intellectual Output 5] for High-quality Baukultur in the Digital Age
PublicationThe aim of the Manifesto is to extract the most important messages of the work on the BuildDigiCraft project and to translate them into a public declaration of views, intentions and policy recommendations directed at the academic, professional and policy-making community responsible for the shaping of the built environment (on local, regional, national and European/international level). With the BuildDigiCraft Manifesto the project...
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Wybrane wyniki badań potrzeb transportowych mieszkańców województwa pomorskiego
PublicationNa potrzeby opracowania Planu Zrównoważonego Rozwoju Publicznego Transportu Zbiorowego Województwa Pomorskiego w czwartym kwartale 2013 roku konsorcjum Fundacji Rozwoju Inżynierii Lądowej oraz z Politechniki Gdańskiej wykonało badania potrzeb transportowych mieszkańców województwa pomorskiego oraz wielkości popytu na usługi przewozowe. Uzyskane wyniki były podstawą do budowy transportowego modelu symulacyjnego podróży realizowanych...
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Wybrane elementy logistycznej obsługi klienta
PublicationMarketing relacji zakłada wynegocjowaną obietnicę obsługi, która na rynku transportu miej-skiego oznacza pewność zrealizowania usługi przewozowej dla określonego pasażera, w danej relacji, danym środkiem transportu, po określonej cenie, w oczekiwanych warunkach przewozu i w założonym przez organizatora transportu zbiorowego czasie. Uniwersalność zasad obsługi klienta powoduje, że Zarząd Komunikacji Miejskiej w Gdyni od początku...
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The Process of Building Civil Society against the Shortcomings of Polish Planning Legislation
PublicationThe article presents the main assumptions of the project of Coastal Strip development in Gdansk. According to the authors best knowledge this is the first pro publico bono project in Poland in a large area of the city formed on the initiative of and elaborated by the city's inhabitants supported by two NGOs. Successive stages of the project preparation are discussed on the background of the shortcomings of Polish planning law...
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Mobile monitoring system for gaseous air pollution
PublicationThe concept of a mobile monitoring system for chemical agents control in the air is presented. The proposed system can be applied to measure industrial and car traffic air pollution. A monitoring station is relatively small and can be placed on cars or public transportation vehicles. Measured concentrations of air pollutants are collected and transferred via the GSM network to a central data base. Exemplary results from a measurement...
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Postprodukcja nagrania wideo z dzwiekiem dookolnym
PublicationOne of the aims of this paper is to present issues related to audio-video correlation. This is presented on the basis of a short film realization employing surround microphone techniques. First, some related works in the domain of sound and vision correlation are presented. Then assumptions concerning scene creation related to both audio and video are shortly described. Another objective is to discuss results of subjective tests...
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Evidence-Based Risk Management for Civil Engineering Projects Using Bayesian Belief Networks (BBN)
PublicationThe authors are seeking new methods for improving the efficiency of the investments associated with the maintenance and operation of existing civil engineering structures. It is demonstrated how the knowledge about the elements of construction and operation phases and their relationships, combined with monitoring data can be used for more effective management of the risks associated with civil engineering projects. The methodology...
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A Model for Risk Assessment and Management of Construction Projects in Urban Conditions
PublicationThe authors are seeking new methods for improving the efficiency of the investments associated with the maintenance and operation of existing civil engineering structures. It is demonstrated how the knowledge about the elements of construction and operation phases and their relationships, combined with monitoring data can be used for more effective management of the risks associated with civil engineering projects. The methodology...
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SOLAP GIS in maritime research
PublicationMultidimensional Geographical Information System is a system especially designed to acquire, distribute, analyze and visualize complicated spatio-temporal data. Modern Geographical Information System technology can provide easy-to-use, near real-time solutions to many problems from different areas of research. In the article, authors summarize recent works on Spatial Online Analytical Processing (SOLAP) and multidimensional Geographical...
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Tworzenie sieci współpracy uczelni z otoczeniem przy wykorzystaniu zamówień przedkomercyjnych na przykładzie projektu e-Pionier
PublicationAutorzy podjęli temat nowatorskiego podejścia uczelni do zamówień publicznych z wykorzystaniem modelu poczwórnej helisy opartej na zamówieniach przedkomercyjnych (pre-commercial procurement). Celem publikacji jest wskazanie możliwości praktycznego zastosowania takiego podejścia na przykładzie pilotażowego projektu e-Pionier, realizowanego w latach 2017-2020 przez Politechnikę Gdańską we współpracy z innymi uczelniami, instytucjami...
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The influence of the place of residence on the behavior and transport preferences of the inhabitants of the agglomeration
PublicationTransport behaviors and preferences have an impact on modal split, which is why they should form the basis for shaping the public transport offer. Achieving the goals of sustainable mobility requires taking into account differences in transport behavior and preferences characterizing residents from different areas of the agglomeration. Analyzing differences in behaviors and preferences, the possibilities and limitations resulting...
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Design principles for creating digital transparency in government
PublicationUnder pressure to fight corruption, hold public officials accountable, and build trust with citizens, many governments pursue the quest for greater transparency. They publish data about their internal operations, externalize decision-making processes, establish digital inquiry lines to public officials, and employ other forms of transparency using digital means. Despite the presence of many transparency-enhancing digital tools,...
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Sustainable Use of the Catenary by Trolleybuses with Auxiliary Power Sources on the Example of Gdynia
PublicationThe current developments in onboard power source technology, in particular, traction batteries, open up new potential in trolleybus transport and also make it possible to introduce electric buses. Thus far, trolleybus transport has required the presence of overhead lines (OHL). Introducing trolleybuses with onboard batteries makes it possible to grow the zero-emissions transport network in places with limited power supply capabilities...
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Permeability of Waterfronts—Contemporary Approach in Designing Urban Blue Spaces
PublicationThe constant struggle with rising sea levels and flood hazards has resulted in the change of the paradigm in shaping urban waterfronts towards increasing their permeability and creation of urban blue spaces. The aim of the paper was to indicate a new approach in designing public spaces at the sea–land interface by presenting a comparative study of the design solutions used in case of the four selected case studies: the Sea Organs...
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Performance Measurements of Real Time Video Transmission from Car Patrol
PublicationThe HSUPA technology application to video streaming from moving vehicle to the central server is presented in the paper. A dedicated software for transmission control in case of non public IP address is employed. Quality of video streaming in urban area was measured. Several car routes were investigated in the area of the Polish Tricity. Measurements pointed out that the real time streaming quality during vehicle movement is sufficient...
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Utility analysis and rating of energy storages in trolleybus power supply system
PublicationThe article discusses two energy storage applications in power supply system of public electrified transport. The first application aims at reducing the peak power of the traction substation. The second application increases effectiveness of using solar power plant to cover partial power demand of traction supply system. These two applications were discussed and analyzed based on trolleybus supply system in Gdynia, where most measurements...
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Towards 5G — Cloud-based Radio Access Networks
PublicationIn the paper a general concept of the 5G network architecture is presented as well as system requirements having impact on innovative solutions in the 5G network are highlighted. A major part of the paper is both presentation and discussion of the problem of Cloud Radio Access Network introduction for public networks in which the cell and resource virtualisation will be implemented. On the other hand, the problem of resource virtualization...
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Dynamic Response of the Suspended on a Single Cable Footbridge
PublicationThe article presents numerical simulations, dynamic in situ load tests and a structural health monitoring (SHM) system installed in a suspended on a single cable footbridge. Numerical simulations performed prior to construction indicated the possibility of structural dynamics problems, finally confirmed in the course of dynamic test loading. In the dynamic load course the bridge deck developed vibrations displaying accelerations...
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Mobile satellite measurements on the Pomeranian Metropolitan Railway
PublicationThis paper presents the process of organization and execution of the mobile satellite measurements conducted on the tracks of the Pomeranian Metropolitan Railway before officially entry the line into operation. These measurements allowed for the accurate identification of the actual geometric shape of the line. In the paper the issues of both design and construction phase of this railway line has been described. Moreover, the geodetic...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublicationThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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Społeczne uwarunkowania dostępności przestrzeni publicznej
PublicationDziałania projektowe urbanistów i architektów powinny iść w kierunku tworzenia pełnej dostępności przestrzeni publicznej, która spełni oczekiwania wszystkich mieszkańców, bez względu na wiek, stan zdrowia czy ogranicznia mobliności lub percepcji. Powszechna dostępność przestrzeni warunkuje prawidłowy rozwój jednostki i całych wspólnot oraz sprzyja tworzeniu zintegrowanego społeczeństwa obywatelskiego. Dla poprawy bezpieczeństwa...
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Conservation aspects of cast-iron platform shelters on the example of Vistula Pomerania railway stations
PublicationCast-iron shelters were used in the 19th century as cheaper alternatives to large platform halls. Nevertheless, they were aesthetically distinguishable from later riveted solutions. Because of their durability and continuous utility, they were not the subject of disassembly, as numerous transport infrastructure objects have been in recent decades. This article aims to indicate proper conservation practices during construction works...
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Trust and Distrust in e-Democracy
PublicationIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of distrust is almost neglected in such literature but,...
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Cluster organization as a form of non-technological innovation
PublicationThe paper aims to investigate the relationships that cluster enterprises develop with their environment through participation in cluster organization (CO). The authors report the findings from a qualitative study carried out in the Lubusz Metal Cluster. The main research strategy is case study. An in-depth individual interview was used to collect the data, and qualitative content analysis and coding for its analysis. The study...
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URBAN MENTORING JAKO NOWA TECHNIKA WPRÓŁPRACY W PROCESIE PLANOWANIA PARTCYPACYJNEGO
PublicationW 25 lat od powrotu demokracji opierającej się o neoliberalny paradygmat rozwoju kraju, Polska przyjęła Krajową Politykę Miejską 2030. Wraz z ustawą o rewitalizacji w nowoczesny sposób określa ona pole współpracy władz samorządowych i administracji z mieszkańcami, przejście do drugiej fazy rozwoju społeczeństwa demokratycznego – mieszkańców współgospodarzy przestrzeni miast. Powolna ewolucja tej relacji, silnie obarczonej dziedzictwem...
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Architektura bezpieczeństwa systemu netBaltic
PublicationW artykule zaprezentowano założenia dotyczące zabezpieczania węzłów sieci realizowanej w ramach systemu netBaltic. Ze względu na dużą różnorodność rozważanych mechanizmów komunikacyjnych architektura bezpieczeństwa została podzielona na kilka elementów – infrastrukturę klucza publicznego (PKI), bezpieczeństwo systemowe węzłów, zabezpieczanie komunikacji w modelu samoorganizującej wieloskokowej sieci kratowej, a także sieci niewrażliwej...
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Assessing the time effectiveness of trust management in fully synchronised wireless sensor networks
PublicationThe paper presents the results of the time effectiveness assessment of the distributed WSN Cooperative Trust Management Method - WCT2M in a fully synchronized Wireless Sensor Network (WSN). First we introduce some basic types of synchronization patterns in WSN based on the idea of sleep scheduling. Then we explain how WCT2M works in the network applying the fully synchronized sleep scheduling pattern. Such networks were subjected...
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Recent progress in experimental studies of electrohydrodynamic flow in electrostatic precipitators
PublicationMany experimental, theoretical and numerical works were devoted to the electrohydrodynamic (EHD) flow generated in electrostatic precipitators (EPSs). The generally accepted conclusion from these studies is that the EHD flow plays an important role in the particle collection in ESPs. However, despite of the recent fast progress in numerical simulation and experimental techniques used in the ESPs studies many problems related to...
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Knowledge-Based Management as the Key Success Factor for Research and Development Organizations
PublicationA key to achieving success in project organizations lies in exemplary management of processes within those organizations, while the ongoing projects are mainly characterized by their uniqueness. The situation is no different in commercial research and development organizations (R&D) where accuracy and repeatability of elementary processes guarantees efficient and productive realization of all enterprises. R&D organizations are...
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TIRE/ROAD NOISE AND TIRE ROLLING RESISTANCE ON PROTOTYPE PERS SURFACE
PublicationPoroelastic road surfaces are characterized by low noise of tires running on them.Road pavements of this type are promising solution to problems related to traffic noise in cities and on rural roads. Some technical problems still have to be solved, in particular regarding durability and skid resistance on wet surface. Ongoing and planned works are to contribute to create a quiet, durable and safe road surface, which will become...
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Optymalizacja topologiczna części lotniczych
PublicationOstatnie 40 lat to ciągły rozwój przemysłu lotniczego, dzięki któremu możliwe jest wykonywanie bezpiecznych, szybkich oraz ekonomicznych lotów. Projektowanie i budowa nowoczesnych samolotów wymaga jednak wykorzystywania wysoko rozwiniętych metod oraz technologii, dzięki którym możliwe jest sprostanie stawianym przed nimi wymaganiom. EADS Innovation Works, jako organizacja badawczo-technologiczna, jest zaangażowana w rozwój oraz...
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New data acquisition system for birch sap concentrate production using the reverse osmosis technology
PublicationThe work presents a simple electronic device that helps to monitor the basic parameters of the reverse osmosis (RO) system during the concentration of birch tree sap. The construction costs are low (around 150 Euro) but the functionality of the device is high. It has an in-build two channel conductometer and can measure the volumetric flow rate of two streams of liquids. The collected data are transmitted wirelessly via Bluetooth...
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Application of TMS320c67xx signal processors for SONIC-self-optimizing narrowband interference canceler
PublicationThe paper presents a laboratory system for testing active control algorithms of acoustics noise in ducts. An applied algorithm - self-optimizing narrowband interference canceller (SONIC), allows one to remove narrowband disturbances of constant or slowly time-varying frequencies. Example experimental results of using the laboratory system for supression of sinusoidal disturbance are described. An electronic part of the system was...