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Search results for: integrated marketing communication
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Scenariusz rozwoju dla obszaru Zarządzanie procesem produkcji, dystrybucji i marketing
PublicationOpracowanie jest częścią foresightu technologicznego: Żywność i żywienie w XXI wieku - wizja rozwoju polskiego sektora spożywczego, wykonanego w ramach projektu, realizowanego w latach 2009-2011 przez konsorcjum: Instytut Ogrodnictwa (dawniej Instytut Sadownictwa i Kwiaciarstwa) w Skierniewicach, Instytut Badań nad Przedsiębiorczością i Rozwojem Ekonomicznym EEDRI przy Społecznej Wyższej Szkole Przedsiębiorczości i Zarządzania...
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Communication Platform for Evaluation of Transmitted Speech Quality
PublicationA voice communication system designed and implemented is described. The purpose of the presented platform was to enable a series of experiments related to the quality assessment of algorithms used in the coding and transmitting of speech. The system is equipped with tools for recording signals at each stage of processing, making it possible to subject them to subjective assessments by listening tests or, objective evaluation employing...
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Marketing w organizacjach niedochodowych
PublicationAutor w tynm rozdziale podręcznika prezentuje rolę organizacji niedochodowych (publicznych i pozarządowych) omawiając klasyfikacje i źródła finansowania tych organizacji, ich otoczenie, determinaty marketingu oraz elementy marketingu relacji. Przedstawia też wolontariuszy jako szczególny zasób organizacji niedochodowych oraz przyszłość tych organizacji.
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Evaluation the effectiveness of virtual machine integrated with CPU
PublicationIn the paper effectiveness of example CPU with integrated virtual machine is presented. The idea and implementation of virtual machine is shown. In next sections reference CPU and sample virtual machine is described. Finally optimality of the translation process is analysed.
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Disaster-resilient communication networks: Principles and best practices
PublicationCommunication network failures that are caused by disasters, such as hurricanes, arthquakes and cyber-attacks, can have significant economic and societal impact. To address this problem, the research community has been investigating approaches to network resilience for several years. However, aside from well-established techniques, many of these solutions have not found their way into operational...
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Quantum communication complexity advantage implies violation of a Bell inequality
PublicationWe obtain a general connection between a quantum advantage in communication complexity and non-locality. We show that given any protocol offering a (sufficiently large) quantum advantage in communication complexity, there exists a way of obtaining measurement statistics which violate some Bell inequality. Our main tool is port-based teleportation. If the gap between quantum and classical communication complexity can grow arbitrarily...
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ROAD SAFETY WITHIN THE "INTEGRATED SYSTEM OF TRANSPORT SAFETY"
PublicationThe concept of the “Integrated System of Transport Safety” in Poland is a novel solution, built upon the best practices available from only a handful of countries in the world. In the last few decades, the extent of applying integrated transport safety systems to improve transport safety systems has varied; nevertheless, studying the experience of the safest countries in the world we can say that enormous progress has been achieved...
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Reliable underwater communication system for shallow coastal waters
PublicationThis paper presents a reliable and robust low data rate spread spectrum approach which is implemented in the acoustic underwater communication system for shallow coastal waters. It shows operation assumptions of spread spectrum techniques based on the wellknown Shannon equation. It describes two methods of spread spectrum: frequency hopping spread spectrum and direct sequence spread spectrum; their block diagram and their characteristics...
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Future research directions in design of reliable communication systems
PublicationIn this position paper on reliable networks, we discuss new trends in the design of reliable communication systems. We focus on a wide range of research directions including protection against software failures as well as failures of communication systems equipment. In particular, we outline future research trends in software failure mitigation, reliability of wireless communications, robust optimization and network design, multilevel...
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Fundamentals of Communication Networks Resilience to Disasters and Massive Disruptions
PublicationCommunication networks are exposed to a variety of massive failure events following from activities of nature, weather-induced disruptions, technology-implied problems, and malicious human activities. In this chapter, we first highlight the characteristics of these scenarios and discuss example failure events reported during the last three decades. Next, we explain the concept of network resilience and present an overview of major...
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The Use of Information and Communication Technologies in Cluster Organizations
PublicationThe purpose of the paper is to explore how cluster organizations (COs) take advantage of Information and Communication Technologies (ICT). The paper addresses the research question: “How do cluster organizations take advantage of ICT in fulfilling their main roles?”. The research was carried out in the first half of 2016 in four purposefully selected cluster organizations. The main research strategy involved Grounded Theory; the...
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The role of observatories in the integrated transport safety systems
PublicationAccurate knowledge about the causes, circumstances and place of transport accidents is the prerequisite to take the correct action to improve transport safety. Developing appropriate organizational structures, forms and methods of management and implementation of safety measures in the sectoral approach condition the success. Therefore, the Safety Information System is one of the integral areas of the Integrated Transport Safety...
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BPL-PLC Voice Communication System for the Oil and Mining Industry
PublicationApplication of a high-efficiency voice communication systems based on broadband over power line-power line communication (BPL-PLC) technology in medium voltage networks, including hazardous areas (like the oil and mining industry), as a redundant mean of wired communication (apart from traditional fiber optics and electrical wires) can be beneficial. Due to the possibility of utilizing existing electrical infrastructure, it can...
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Quality of Satellite Communication in Selected Mobile Android Smartphones
PublicationToday, thanks to mobile devices, satellite communication is available to anyone and everywhere. Gaining information on one’s position using GNSS (Global Navigation Satellite Systems), particularly in unknown urban environments, had become an everyday activity. With the widespread of mobile devices, particularly smartphones, each person can obtain information considering his or her location anytime and everywhere. This paper is...
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Efficient bounds on quantum-communication rates via their reduced variants
PublicationWe investigate one-way communication scenarios where Bob operating on his component can transfer some subsystem to the environment. We define reduced versions of quantum-communication rates and, further, prove upper bounds on a one-way quantum secret key, distillable entanglement, and quantum-channel capacity by means of their reduced versions. It is shown that in some cases they drastically improve their estimation.
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Standard Compliance Framework for effective requirements communication
PublicationStandard Compliance Framework (SCF) is a framework, which supports application of standards at the stages of achieving, assessing and maintaining the compliance. It uses Trust Case language to develop argument structures demonstrating compliance with standards. The paper presents how SCF is applied to increase effectiveness of requirements communication. Relevant mechanisms of the framework are thoroughly described referring to...
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Can Communication Power of Separable Correlations Exceed That of Entanglement Resource?
PublicationThe scenario of remote state preparation with a shared correlated quantum state and one bit of forward communication [B. Dakić et al., Nat. Phys. 8, 666 (2012)] is considered. Optimization of the transmission efficiency is extended to include general encoding and decoding strategies. The importance of the use of linear fidelity is recognized. It is shown that separable states cannot exceed the efficiency of entangled states by...
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Design of radio communication systems for unmanned transport applications
PublicationIn the paper the principle of OFDMA-based radio communication systems design for unmanned transport applications is presented. The concept of system radio interface is analysed and its basic parameters proposal are considered. In the last part of the paper some air interface characteristics useful for optimization of throughput and system capacity are considered.
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Interdependence between Power Grids and Communication Networks: A Resilience Perspective
PublicationPower network resilience is increasingly dependent on communication networks. Besides traditional generation, power networks need to accommodate increasingly high penetration levels of dispersed micro generation, mostly based on renewable sources, and increasing and challenging demand, such as electric vehicles. At the same time the deployment of enabling technologies throughout the power grid makes available new demand resources...
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Review of Diameter protocol implementations for realization of communication in NGN networks
PublicationIn the paper Diameter protocol as well as its applications in the context of Next Generation Network (NGN) are described. Diameter message content and Attribute-Value Pairs (AVPs) concept are presented. Critical review of open source Diameter implementations is carried out. The performed analysis takes into consideration programming language, availability, support and documentation aspects. Basing on the review project fulfilling...
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City brand equity, a marketing perspective
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Marketing relacji w nowoczesnym przedsiębiorstwie.
PublicationPrezentowana jest koncepcja marketingu relacji i sposób jej implikacji w polskiej firmie usługowej PBP ''Orbis''. W pierwszej części przedstawiana jest istota marketingu relacji (sposób definiowania tego pojęcia, specyfika koncepcji, proces kształtowania lojalnego klienta). W drugiej części ukazano tworzenie relacji z klientem instytucjonalnym w PBP ''Orbis''. Trzecia część dotyczy kształtowania wcześniej nawiązanych relacji z...
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Marketing relacji : zastosowanie marketingu relacji
PublicationW podrozdziale opisano warunki implementacji marketingu relacji w przedsiębiorstwie. Zwrócono między innymi uwagę na strukturę organizacyjną, system dostarczania klientom wartości oraz branżę, w której działa firma. Wskazano również na korzyści wynikające z zastosowania działań marketingu relacji w firmie.
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A Comprehensive Survey on Antennas On-Chip Based on Metamaterial, Metasurface, and Substrate Integrated Waveguide Principles for Millimeter-Waves and Terahertz Integrated Circuits and Systems
PublicationAntennas on-chip are a particular type of radiating elements valued for their small footprint. They are most commonly integrated in circuit boards to electromagnetically interface free space, which is necessary for wireless communications. Antennas on-chip radiate and receive electromagnetic (EM) energy as any conventional antennas, but what distinguishes them is their miniaturized size. This means they can be integrated inside...
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Wireless Local Area Network Technologies as Communication Solutions for Unmanned Surface Vehicles
PublicationAs the number of research activities and practical deployments of unmanned vehicles has shown a rapid growth, topics related to their communication with operator and external infrastructure became of high importance. As a result a trend of employing IP communication for this purpose is emerging and can be expected to bring significant advantages. However, its employment can be expected to be most effective using broadband communication...
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Probe signal processing for channel estimation in underwater acoustic communication system
PublicationUnderwater acoustic communication channels are characterized by a large variety of propagation conditions. Designing a reliable communication system requires knowledge of the transmission parameters of the channel, namely multipath delay spread, Doppler spread, coherence time, and coherence bandwidth. However, the possibilities of its estimation in a realtime underwater communication system are limited, mainly due to the computational...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublicationDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Certified Integrated Circuit Design Lab - obtaining the certificate and the benefits of having it
PublicationThis paper describes the process of establishing and maintaining a certified integrated circuit design lab. The advantages of having a certification for the lab are presented, and also how to obtain the certificate based on the example of Cadence Certified Lab at Gdansk University of Technology, Poland. Various integrated circuits designed at the lab are also briefly shown.
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Open standards-based communication system for distributed intelligent surveillance solution
PublicationThe paper presents an open standards-based communication system being a part of a distributed surveillance solution. The paradigm of “intelligent” surveillance approach is introduced, and employed video processing is discussed briefly. Requirements analysis toward the design of communication subsystem architecture is presented. Special attention is paid to the multimedia streaming functionality of presented solution, which is based...
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Analytical method of modelling the geometric system of communication route
PublicationThe paper presents a new analytical approach to modelling the curvature of a communication route by making use of differential equations. The method makes it possible to identify both linear and nonlinear curvature. It enables us to join curves of the same or opposite signs of curvature. Solutions of problems for linear change of curvature and selected variants of nonlinear curvature in polynomial and trigonometric form were analyzed....
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Implementation Of The Innovative Radiolocalization System VCS-MLAT (Voice Communication System Multilateration)
PublicationIn the article the concept of the radiolocalization subsystem of the VHF communication for aviation VCS-MLAT (Voice Communication System – Multilateration) is presented. The distributed localization system can estimate the position of the aircraft using the audio signals from aircraft transmitters in the VHF band (118-136 MHz). This paper shows initial verification of the possibility to use voice airband communication to estimate...
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Integrated functional safety and cyber security analysis
PublicationThe chapter is devoted some important issues of the functional safety analysis, in particular the safety integrity level (SIL) verification of safety functions to be implemented within the distributed control and protection systems with regard to security aspects. A method based on quantitative and qualitative information is proposed for the SIL (IEC 61508, 61511) verification with regard of the evaluation assurance levels (EAL)...
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Decoherence-free communication over multiaccess quantum channels
PublicationIn this paper we consider decoherence-free communication over multiple access and k-user quantum channels. First, we concentrate on a hermitian unitary noise model U for a two-access bi-unitary channel and show that in this case a decoherence-free code exists if the space of Schmidt matrices of an eigensubspace of U exhibits certain properties of decomposability. Then, we show that our technique is also applicable for generic random unitary...
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Integrated safety and security analysis of hazardous plants and systems of critical infrastructure
PublicationThis article addresses an integrated safety and security analysis approach of hazardous industrial plants and systems of critical infrastructure. Nowadays due to new hazards that emerge there are opinions among experts that these issues require an integrated approach in life cycle, from the design concept, through the design and operation of the plant, to its decommissioning. It is proposed to start from an interesting methodology...
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Inclusive Communication Model Supporting the Employment Cycle of Individuals with Autism Spectrum Disorders
PublicationDifficulties with interpersonal communication experienced by individuals with autism spectrum disorders (ASD) significantly contribute to their underrepresentation in the workforce as well as problems experienced while in employment. Consistently, it is vital to understand how communication within the employment cycle of this group can be improved. This study aims to identify and analyze the possibilities of modifying the communication...
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Application of wireless communication to small WECS with induction generator
PublicationWind energy conversion systems (WECS) seem to be self-evident elements of the future smart grids. Among many generator types the squirrel cage induction generator (SCIG) characterizes robustness and low cost. A full-scale power converter can perform smooth grid connection over wide speed range of multiple-stage geared SCIG. Increasing number of sensors can improve the WECS control and diagnostics but increasing number of thin wires...
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Performance of Coherent Modulation Scheme Used in Acoustic Underwater Communication System
PublicationThe development of an acoustic underwater communication system for shallow waters is still a big scientificand construction challenge. Currently, non-coherent modulations in combination with strong channel coding are used to achieve reliable communication with low rate in such a channel. To obtain transmission with a higher transmission rate, it is required to use coherent modulation. This paper presents the assumptions of such...
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Cross-cultural Communication
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Cross-cultural Communication
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Applying the Lombard Effect to Speech-in-Noise Communication
PublicationThis study explored how the Lombard effect, a natural or artificial increase in speech loudness in noisy environments, can improve speech-in-noise communication. This study consisted of several experiments that measured the impact of different types of noise on synthesizing the Lombard effect. The main steps were as follows: first, a dataset of speech samples with and without the Lombard effect was collected in a controlled setting;...
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublicationRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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Integrated monitoring, control and security of Critical Infrastructure Systems
PublicationModern societies have reached a point where everyday life relies heavily on desired operation of critical infrastructures, in spite of accidental failures and/or deliberate attacks. The issue of desired performance operation of CIS at high security level receives considerable attention worldwide. The pioneering generic methodologies and methods are presented in the paper project for designing systems capable of achieving these...
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Integrated membrane bioreactors modelling: A review on new comprehensive modelling framework
PublicationIntegrated Membrane Bioreactor (MBR) models, combination of biological and physical models, have been representing powerful tools for the accomplishment of high environmental sustainability. This paper, produced by the International Water Association (IWA) Task Group on Membrane Modelling and Control, reviews the state-of-the-art, identifying gaps for future researches, and proposes a new integrated MBR modelling framework. In...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublicationIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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Marketing i inżynieria w projektach rynkowych
PublicationOmówiono rolę marketingu w projektach rynkowych i jego związki z inżynierią w procesie tworzenia wartości dla klientów. Scharakteryzowano istotę biznesu, wykazując rosnące skomplikowanie oraz współzależność działań na współczesnym rynku. Omówiono pojęcie marketingu oraz funkcje inżynierii w procesie oferowania wartości klientom. Wskazano podstawowe obszary, w których występują powiązania inżynierii z rynkiem i marketingiem. Określono...
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Greenwashing sins - the indicators of ecological marketing immaturity
PublicationThe paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.
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Marketing relacji : Specyficzne cechy marketingu relacji
PublicationRozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.
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Measurement of Impulse Response of Shallow Water Communication Channel by Correlation Method
PublicationPerformances of underwater acoustic communication (UAC) systems are strongly related to specific propagation conditions of the underwater channel; conditions that can additionally change in time due to the movement of the acoustic system transmitter and receiver or to reflection by underwater objects of the transmitted signal. The time-varying impulse response is a comprehensive description of dynamically changing transmission...
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Wireless Link Selection Methods for Maritime Communication Access Networks—A Deep Learning Approach
PublicationIn recent years, we have been witnessing a growing interest in the subject of communication at sea. One of the promising solutions to enable widespread access to data transmission capabilities in coastal waters is the possibility of employing an on-shore wireless access infrastructure. However, such an infrastructure is a heterogeneous one, managed by many independent operators and utilizing a number of different communication...
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Using Fast Frequency Hopping Technique to Improve Reliability of Underwater Communication System
PublicationAcoustic underwater communication systems designed to work reliably in shallow coastal waters must overcome major limitations such as multipath propagation and the Doppler effect. These restrictions are the reason for the complexity of receivers being built, whose task is to decode a symbol on the basis of the received signal. Additional complications are caused by the low propagation speed of the acoustic wave in the water and...