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Search results for: consumer brand engagement
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How digital platforms support public values through government-citizen collaboration?
PublicationDigital platforms are becoming a popular means of multi-sided interactions between public institutions and their constituents. By enabling information sharing, consultation, and other forms of government-citizen collaboration, they facilitate co-decision-making and co-creation. Although digital platforms are not, the mechanism through which they can create public value, although important for government institutions and citizens...
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Knowledge Management
e-Learning CoursesBrand knowledge, customer knowledge, relations knowledge, market knowledge, „know how” etc., are intangible assets with great value to the organization today, and to leave these assets unmanaged would seem to be foolish in the extreme. The aim of the course is to explain: who/ why/ how to manage knowledge effectively. Welcome & GOOD LUCK :) Wioleta Kucharska
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Media społecznościowe a wizerunek marki
PublicationJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
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Efficient Complex Root Tracing Algorithm for Propagation and Radiation Problems
PublicationAn efficient complex root tracing algorithm for propagation and radiation problems is presented. The proposed approach is based on a discretization of Cauchy’s Argument Principle and its generalization to the C × R space. Moreover, an engagement of the tracing process with a global root finding algorithm recently presented in the literature is performed. In order to confirm a validity and efficiency of the proposed technique, a...
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Polyethylene as a small vessel's building material
PublicationThe most common use of polyethylene we can notice nowadays are areas like water supply systems, gas industry (esp. gas piping), food industry, small-scale, light and consumer goods industries. That material has far more applications. One of them is shipbuilding - especially small inland or offshore vessels.
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Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych
PublicationCelem przeprowadzonych badań była analiza wpływu wizerunku sklepu, postrzeganego ryzyka oraz wizerunku cenowego marek własnych na zamiar ich zakupu. Dokonano replikacji modelu zaproponowanego przez M.F. Diallo i w jej ramach zastosowano technikę wywiadu realizowanego za pośrednictwem Internetu (CAWI) i przeprowadzono analizy z wykorzystaniem modelu równań strukturalnych (SEM) przy pomocy oprogramowania AMOS. Stwierdzono, że zamiar...
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Renewable and Sustainable Energy: Current State and Prospects
PublicationThe last two decades of the twentieth century represented a period of above-average, systematic growth of formal and informal interdependencies between economies of different countries and between world markets. The intensity, magnitude, and diversity of these interdependencies have never been recorded before in economic history, and the market transformations taking place have been referred to in the literature as the process...
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DOP and Pseudorange Error Estimation in Urban Environments for Mobile Android GNSS Applications
PublicationJust a couple of years ago, GNSS (Global Navigation Satellite Systems) were available only for a narrow group of users. Currently, with the outbreak of mobile devices, they are accessible to anyone and everywhere. Urban navigation or searching for POIs (Points of Interest) had become an everyday activity. With the availability of consumer electronics and wireless technologies, each user can obtain information considering his or...
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Fire Protection and Materials Flammability Control by Artificial Intelligence
PublicationFire safety has become a major challenge of materials developers because of the massive production of organic materials, often combustibles, and their use for different purposes. In this sense, fire safety is critically considered in the development of engineering materials [1, 2]. The multiplicity of parameters contributing to the development of formulation of flame-retardant materials from one side and the sustainability concerns...
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Zarządzanie marką w dobie nadpodaży
PublicationArtykuł poświęcony jest wskazaniu wyzwań stojących przed menedżerami marki wobec nadpodaży marek, produktów i informacji, będącymi pośrednią przyczyną marginalizacji marketingu jako funkcji wielu przedsiębiorstwach o organizacji „silosowej”, gdzie marketing często ograniczany jest do funkcji promocji. Wspomniane okoliczności, zdaniem autorki, mogą prowadzić zarówno do dalszej marginalizacji marketingu w wyniku spadku znaczenia...
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Barcelona - from the province to Metropolis.The cogent strategy of branding the city
PublicationThe phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...
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When all we have is not enough: a search for the optimal method of quantifying inflation expectations
PublicationAlthough inflation expectations are pivotal variables for central banks, they are not directly observable. Therefore, central banks use qualitative survey results to proxy consumer expectations, and their quantification in this manner is often criticized. In this study, we investigate and identify an optimal quantification procedure for survey results based on a set of regression and probabilistic models. Specifically, we seek...
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Machine learning approach to packaging compatibility testing in the new product development process
PublicationThe paper compares the effectiveness of selected machine learning methods as modelling tools supporting the selection of a packaging type in new product development process. The main goal of the developed model is to reduce the risk of failure in compatibility tests which are preformed to ensure safety, durability, and efficacy of the finished product for the entire period of its shelf life and consumer use. This kind of testing...
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Survey of Radio Navigation Systems
PublicationAt present, there is a growing demand for radio navigation systems, ranging from pedestrian navigation to consumer behavior analysis. These systems have been successfully used in many applications and have become very popular in recent years. In this paper we present a review of selected wireless positioning solutions operating in both indoor and outdoor environments. We describe different positioning techniques, methods, systems,...
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Political relations between Poland and the Republic of Azerbaijan
PublicationPoland was one of the first countries to recognize the independence of the Republic of Azerbaijan. However, the political co-operation between the two countries was established only at the end of the last decade of the 20th century, during the presidency of Aleksander Kwaśniewski. The next Polish president – Lech Kaczyński – intending to diversify the energy sources, maintained political relations between Poland and the Republic...
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The Polish adaptation of the Burnout Assessment Tool (BAT-PL) by W. Schaufeli et al.
PublicationAim. The study aimed to present the Polish version of the Burnout Assessment Tool (BAT-PL) by Schaufeli et al. and to assess its validity and reliability. The tool measures the core symptoms of burnout (BAT-C): exhaustion, mental distance, cognitive and emotional impairment, and its secondary symptoms (BAT-S): psychosomatic complaints and psychological distress. Method. The participants were 255 nursing staff members. The construct...
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Polyurethane-wood composites (PU-WC) as a method of wood waste management
PublicationIn recent years, due to the progressive environmental degradation and increase of environmental awareness, the sustainability of production systems in wood processing, the wood industry, and wood waste management is a crucial issue for European industry and society. Consequently, the problem of generating wood-like waste and the associated risks has become an increasingly noticeable challenge for science. Although various methods...
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Evaluation of the Macro- and Micro-Economic Factors Affecting the Financial Energy of Households
PublicationThis paper is an evaluation of the common macro-economic, micro-economic, and social factors affecting households’ financial situations. Moreover, the author’s objective was to develop a fuzzy logic model for forecasting fluctuations in the number of nonperforming consumer loans in a country using the example of Poland. This study represents one of the first attempts in the global literature to develop such a forecasting model...
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The (over)touristification of European historic cities: a relation between urban heritage and short-term rental market demand
PublicationIn this chapter, I wish to highlight the critical relationship between heritage management issues and building environment transformation. I argue that such a relationship is directly expressed through the tourism phenomenon, and it should be measured through the economic dimension of the short-term rental market, which introduces this rule of thumb: if there is a lack of demand, the brand of the city is weak; if there is too much...
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Social Entrepreneurship through Cooperatives: Founder Insights
PublicationIn this research we are interested in how social entrepreneurs think about their organizational creation process in the context of cooperatives, and how cooperatives conceptualize and actualize their ‘care for community’ social principles. In this interface of organizational purpose and form, we find a variety of interesting issues presented by our interview sample of founders of young, global organizations from six nations. Discussing...
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The role of heterotrophic plate count bacteria in bottled water quality assessment
PublicationThe ever-growing popularity of bottled water is the result of many factors. One of the most relevant is the widespread belief that bottled water is safer for drinking than tap water. In fact many literature sources describe the rapid growth of the amounts of microorganisms in bottled water samples following the bottling process. The main purpose of this article is to collect the information on the factors which may affect this...
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Inflation Forecast or Forecast(s) Targeting?
PublicationThe paper refers to L.E.O. Svensson’s concept of inflation forecast targeting (IFT) and its implementation by central banks of Sweden, Norway and the Czech Republic. The study focuses on (1) inflation forecasts published by selected central banks, i.e.headline inflation and core or monetary policy-relevant (MPR) inflation, which are made on the assumption of endogenous instrument rate, (2) one-year consumer...
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublicationThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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The innovative experimental rig for wood steam drying at atmospheric pressure
PublicationThe high cost of fossil fuel and soaring consumer interest have encouraged people in the wood industry to look for faster and more energy-efficient methods to dry lumber. The air-steam mixture as medium of drying process was used in a laboratory kiln especially arranged for that reason. Experimental rig is based on automatic control system. At the time of drying measurements of the internal temperature, wood temperature, moisture...
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublicationNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublicationCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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Move into the open space – what can we expect from moving artistic interventions to open urban spaces?
PublicationThe paper discuses the role of incorporating creative engagement into the processes of urban and social development using cultural means of action and expression and the potential of artistic interventions in public space. The block of initiatives within the People’s Smart Sculpture EU project, realized by Gdańsk City Gallery, has been named “Move Into The Open Space”. This paper will provide...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublicationCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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Magdalena Szuflita-Żurawska
PeopleHead of the Scientific and Technical Information Services at the Gdansk University of Technology Library and the Leader of the Open Science Competence Center. She is also a Plenipotentiary of the Rector of the Gdańsk University of Technology for open science. She is a PhD Candidate. Her main areas of research and interests include research productivity, motivation, management of HEs, Open Access, Open Research Data, information...
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Zaufanie w zespole badawczym – studium przypadku (projekt CD NIWA realizowany na Politechnice Gdańskiej)
PublicationArtykuł dotyczy tematyki klimatu pracy zespołowej, ze szczególnym uwzględnieniem zaufania w zespole jako czynnika warunkującego zaangażowanie, efektywność i innowacyjność zespołu. Przeanalizowano znaczenie oraz wymiary zaufania w zespole badawczym na podstawie koncepcji International Team Trust Indicator, czyli dziesięciowymiarowego modelu zaufania. Celem artykułu jest analiza klimatu współpracy i poziomu zaufania w interdyscyplinarnym...
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublicationInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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Self-adwokatura jako forma wolontariatu osób z niepełnosprawnością
PublicationSelf-advocacy is both a competence necessary for independent adult life and a form of activity of people with disability in terms of exercising their rights to self-determine. It is also a form of social inclusion and participation, often having a character of volunteer engagement of people with disability in work for their minority group. Although the access of people with disability to the sphere of supporting other people...
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GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
PublicationFinding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublicationThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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An Algorithm for Optimizing the Determination of Cycling Routes on the Example of the Gdansk Agglomeration
PublicationPhysical activity is an essential part of a healthy lifestyle. One of the manifestations of the change in a society type from consumer to information one is the understanding of the importance of ecology and a healthy lifestyle. This is evident, inter alia, in the inventiveness and involvement of the society in the start-up and solutions referred to as the Smart City. One example is the development of e-bike rental and local investments...
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Assessing Acute Toxicity and Endocrine Disruption Potential of Selected Packages Internal Layers Extracts
PublicationThe focus of the present study is migration of toxic substances from food contact materials and its actual influence on the health of the final consumer. Two food packagings (metal cans, TetraPack®) and five simulants medias (water, ethanol, acetic acid, DMSO, artificial saliva) were selected for simulation studies. For assessment of acute toxicity and endocrine disruption potential of extract samples, two biotests (Microtox® and...
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OIL-ASSISTED THERMO-MECHANICAL RECLAMATION OF GROUND TIRE RUBBER
PublicationNowadays, it is crucial to seek for the methods of by-products and waste utilization, considering both environmental and economic factors. The example of waste material generated in the massive amounts, which requires the attention is ground tire rubber generated during recycling of post-consumer car tires. It can be applied as a filler into different polymer matrices, but to enhance its effectivity proper modifications should...
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OCENA DOBROSTANU W KRAJACH OECD Z WYKORZYSTANIEM DATA ENVELOPMENT ANALYSIS
PublicationDobrostan (well-being) jest pojęciem wieloaspektowym obejmującym czynniki wpływające na satysfakcję z życia. Celem artykułu jest ocena dobrostanu społeczeństw krajów OECD w 2013 roku, na podstawie danych z bazy OECD Regional Well-Being. Uwzględniono 9 obszarów: dochody gospodarstw domowych, miejsce pracy, warunki zamieszkania, poziom wykształcenia, zdrowie, środowisko, bezpieczeństwo, zaangażowanie obywatelskie i dostęp do usług....
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Edible black ant Smith (Carebara vidua) as human food – A systematic review
PublicationMeeting food security is one of the major global challenges to ensure sufficient supply of food for current and future generations, considering increasing population growth and climate change issues. Consequently, the consumption of edible insects as an alternative food source has recently gained global attention for combating global food insecurity. The present review aims to provide information on the recent progress in consumption...
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Corporate Social Responsibility and Family Business: Current Debates and Future Prospects
PublicationThis paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...
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Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk
PublicationArtykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...
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Doświadczenie jako wartość dla klienta
PublicationMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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Elderly persons professional activity - substantive issues and methodological challenges
PublicationPopulation ageing in Europe and mass withdrawal from professional activity leads to a number of adverse phenomena, such as increased public spending, reduced consumer demand and the growing problem of social exclusion. The study focuses on the problems of population ageing in Europe as well as on the feasible steps that may be taken with a view to professional activation of the elderly. The first part is concerned with the trends...
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TOXICOLOGICAL ASSESSMENT OF FOOD PACKAGES EXTRACTS
PublicationIn the scientific literature related to the widely understood issue of packaging materials designed to have contact with food (Food Contact Materials – FCM) there is much information on raw materials used for their production, their physiochemical properties, types and parameters. There is also a great number of publications on the management and disposal of used packaging. Unfortunately, not much attention is given to the matters...
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DAB vs DAB+ Radio Broadcasting: a Subjective Comparative Study
PublicationIn the age of digital media, delivering high quality content to consumers is one of the most demanding tasks. There exist numerous broadcasting standards, with different pros and cons, and the DAB/DAB (Digital Audio Broadcasting) system is one of the most popular among them. From an engineer’s perspective, efficient resource management under limited bandwidth conditions has always been a challenge. In this paper a subjective quality...
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Polska adaptacja Metody Oceny Wypalenia Zawodowego (BAT-PL) autorstwa Schaufeliego i współpracowników
PublicationAim. The study aimed to present the Polish version of the Burnout Assessment Tool (BAT-PL) by Schaufeli et al. and to assess its validity and reliability. The tool measures the core symptoms of burnout (BAT-C): exhaustion, mental distance, cognitive and emotional impairment, and its secondary symptoms (BAT-S): psychosomatic complaints and psychological distress. Method. The participants were 255 nursing staff members....
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Activity coordination of capacitor banks and power transformer controllers in order to reduce power losses in the MV grid
PublicationOne of the main issues related to the optimization of the MV (middle voltage) network is to reduce losses of active and reactive power. Lower losses of active and reactive power give not only economic advantage, but also improvement of energy quality. The object of regulation that can be used for these purposes are transformer with On-Load Tap Changer and capacitor's banks. This paper presents results of analysis of the possibility...
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PRELIMINARY FIELD TESTS AND LONG-TERM MONITORING AS A METHOD OF DESIGN RISK MITIGATION: A CASE STUDY OF GDAŃSK DEEPWATER CONTAINER TERMINAL
PublicationAppropriate risk assessment plays a fundamental role in the design. . The authors propose a possible method of design risk mitigation, which follows recommendations included in Eurocode 7. The so-called “Observational Method” (OM) can produce savings in costs and programmes on engineering projects without compromising safety. The case study presented is a complex design solution that deals with the heavy foundations of a gantry...
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublicationObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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Collaborative planning? Not yet seen in Poland. Identifying procedural gaps in the planning system 2003–2023
PublicationCollaborative planning aims to increase the legitimacy of decision-making in spatial development. In this approach, planning involves debate and engagement in discourse, and participation and interaction between actors are thus at the heart of the planning process. This article examines whether the planning system in Poland as defined for the period 2003–2025 provides a level of participation and deliberation and other qualities...