Search results for: CORPORATE BRAND REPUTATION
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Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model
PublicationSo far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...
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Measurement of corporate reputation as perceived by investors
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Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublicationThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
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CORPORATE REPUTATION REVIEW
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Corporate Reputation and Economic Performance: the Evidence from Poland
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Financial determinants of corporate reputation: A short-term approach
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Individual corporate reputation, perception of collective corporate reputation, stock market investments
Open Research DataThere are two ways of conceiving of corporate reputation: individual and collective. Although related, they are not driven by the same factors. Thus, each of them may have a distinct impact on investment decisions. The following dataset includes the data obtained in an incentivized economic experiment based on vignette studies. We induced the perception...
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublicationPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublicationA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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Antecedents and Consequences of Brand Loyalty
PublicationThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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How to achieve sustainability?-Employee's point of view on company's culture and CSR practice
PublicationThe people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR), and reputation, as seen from the employee's perspective, to determine which company culture factors most influence CSR practice and, as a result, sustain a company's development and improve its performance. To accomplish this goal, we conducted a survey among employees...
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Personal branding of artists and art-designers: necessity or desire?
PublicationPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublicationTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublicationObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
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Zarządzanie tożsamością w organizacjach na różnych poziomach zagregowania
PublicationNiniejszy artykuł stanowi naukową refleksję nad pojęciem tożsamości grupowej, odnoszonej do przedsiębiorstw oraz ich agregatów, określanych przez autorkę mianem „organizacji na wyższych poziomach zagregowania”. Głównym celem artykułu jest przegląd literatury z zakresu tożsamości przedsiębiorstwa, a na tej podstawie próba ustalenia czym jest taka tożsamość i co się na nią składa. Na wstępie autorka przedstawia definicje tożsamości...
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CROWDSOURCING A KOMUNIKACJA Z KONSUMENTAMI
PublicationRozdział prezentuje wybrane modele komunikacji w Internecie oraz crowdsourcing jako nową metodę pozyskiwania pomysłów i informacji od konsumentów. W ciągu ostatnich 5 lat rozwój technologii komunikacyjnych znacząco zmienił sposób komunikowania się ludzi, a w konsekwencji również organizacji z konsumentami. Nie tylko firmy z branży IT mogą wzmocnić swoją markę, reputację oraz zwiększyć przychody dzięki opracowaniu atrakcyjnej, społecznie...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublicationThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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Hilton Environmental Reporting as a tool of Corporate Social Responsibility.
PublicationArtykuł ten przedstawia historię, kryteria oraz procedury wprowadzone w komputerowym systemie środowiskowym Hilton Environmental Reporting.
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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublicationUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Framing the Temporal Dimensions of a Brand
PublicationDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublicationSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Principles of Corporate Governance
PublicationThe book places ownership at the centre of all relevant choices that the conpany makes: in particular it adresses the problem of governance from the perspective of owenership. The second part of the book analyzes in a number of coutries economic systens, caputakism models, dfferent economic cultures, and their role in defining the type of corporate governance that has emerged
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A Centralized Reputation System for MANETs Based on Observed Path Performance
PublicationA reputation system for MANETs is described that attempts to deduce nodal trustworthiness (forwarding behaviour) from observed end-to-end path performance. The trustworthiness deduction algorithm produces interval estimates and works well if node misbehaviour is not selec-tive with respect to traversing paths. Nodal reputation levels are next calculated in the spirit of generous tit-for-tat so as to best reflect momentary nodal...
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublicationPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...
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Appunti di corporate governance
PublicationIl libro pone la proprietà al centro di tutte le scelte rilevanti che l’impresa compie: in particolare affronta il «problema» del governo il tema della corporate governance dalla prospettiva della proprietà e in un’accezione più ampia e articolata rispetto agli studi di matrice anglosassone. In questo contesto, si analizza il tema delle relazioni tra proprietà, governo corporate governance e strategia corporate delle imprese, con...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Corporate Restructuring. The directions of Legislative Changes
PublicationThe aim of the paper is the presentation of new legal regulations regarding corporate restructurization and challenges of their implementation to avoid the regulatory risk.
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublicationThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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Online brand communities’ contribution to digital business models
PublicationAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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The risk of corporate bankruptcy - the conceptual model
PublicationThis article concerns the assessment of different types of risks influencing the corporate bankruptcy risk. The author has developed conceptual model that explains the causes and the trajectories of the collapse of enterprises. In the analyses such factors as demographic, financial, market, political and operational factors influencing the risk of failure were taken into account.
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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Corporate Governance 2022
e-Learning CoursesThe course deals with a broadened view of Corporate Governance since: a) It explores the dynamic relationships among the ownership structures, the governance structures, and the strategies that firms adopt. b) It relates to a variety of firms, including the specific case of family controlled companies. c) It is declined into two complementary perspectives: the managerial perspective, and the historical perspective based on international...
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PREDICTING CORPORATE BANKRUPTCIES IN POLAND AND LITHUANIA – COMPARATIVE ANALYSIS
PublicationThe research on predicting bankruptcies of enterprises constitutes one of the most important areas of financial management. In developed countries, the first publications on the subject appeared in the early 20th century. The situation is different in the countries of Eastern Europe, which introduced the market system already at the beginning of the 1990s, which resulted in first corporate bankruptcies. The article...
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Nodal cooperation equilibrium analysis in multi-hop wireless ad hoc networks with a reputation system
PublicationMotivated by the concerns of cooperation security, this work examines selected principles of state-of-the-art reputation systems for multi-hop ad hoc networks and their impact upon optimal strategies for rational nodes. An analytic framework is proposed and used for identification of effective cooperation-enforcement schemes. It is pointed out that optimum rather than high reputation can be expected to be sought by rational nodes.
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Principles and Practices of Corporate Governance in the Global Economy
PublicationThe book places ownership at the centre of all relevant choices that the company makes. In particular, it addresses the issue of governance from the perspective of ownership, and in a broader and more articulated sense than most Anglo-Saxon studies do. The authors analyse the relationship between ownership, governance, and corporate strategy, with a dual objective. On the one hand, the aim is to identify the consistency relationships...
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Fake VIP Attacks and Their Mitigation via Double-Blind Reputation
PublicationIn a generic setting subsuming communication networks, resource sharing systems, and multi-agent communities, a client generates objects of various classes carrying class-dependent signatures, to which a server assigns class-dependent service quality. A Fake VIP attack consists in false declaration of a high class, with an awareness that detection of object signature at the server side is costly and so invoked reluctantly. We show...
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Implementing second-order CFA model for the factorial validity of brand equity
PublicationThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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Eventual Convergence of the Reputation-Based Algorithm in IoT Sensor Networks
PublicationUncertainty in dense heterogeneous IoT sensor networks can be decreased by applying reputation-inspired algorithms, such as the EWMA (Exponentially Weighted Moving Average) algorithm, which is widely used in social networks. Despite its popularity, the eventual convergence of this algorithm for the purpose of IoT networks has not been widely studied, and results of simulations are often taken in lieu of the more rigorous proof....
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Corporate governance and propensity to share information: The long-run effect
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublicationResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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Double-Blind Reputation vs. Intelligent Fake VIP Attacks in Cloud-Assisted Interactions
PublicationWe consider a generic model of Client-Server interactions in the presence of Sender and Relay, conceptual agents acting on behalf of Client and Server, respectively, and modeling cloud service providers in the envisaged "QoS as a Service paradigm". Client generates objects which Sender tags with demanded QoS level, whereas Relay assigns the QoS level to be provided at Server. To verify an object's right to a QoS level, Relay detects...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Corporate Social Responsibility and Family Business: Current Debates and Future Prospects
PublicationThis paper aims at examining the main perspectives on corporate social responsibility (CSR) in family firms discussed in international literature. The topic of CSR has grown exponentially in the last two decades in both, business practice and as an area of interest among academics and researchers. Most studies focus on multinational corporations, some on small and medium enterprises (SMEs) and the smallest number on family business...
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Corporate social responsibility and forward default risk mediated by financial performance and goodwill
PublicationIn today’s business environment, corporate social responsibility (CSR) has become an increasingly significant factor for firms. This study is driven by the motivation to add to the current literature by investigating the mediating elements that explain the relationship between CSR and forward default risk. In this paper, we attempt to identify the important mediators and give a more comprehensive explanation of this connection...
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A Reputation Scheme to Discourage Selfish QoS Manipulation in Two-Hop Wireless Relay Networks
PublicationIn wireless networks, stations can improve their received quality of service (QoS) by handling packets of source flows with higher priority. Additionally, in cooperative relay networks, the relays can handle transit flows with lower priority. We use game theory to model a two-hop relay network where each of the two involved stations can commit such selfish QoS manipulation. We design and evaluate a reputation-based incentive scheme...
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Corporate income tax in Mexico (1981-1986)
Open Research DataThe following dataset contains information about Mexican corporate income tax. The presented data concerns the years 1981-1986.
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublicationPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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Corporate Finance2022
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Corporate Social Responsibility and Corporate Financial Performance: An Empirical Literature Review
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublicationObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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Modele relacji między Corporate Social Responsibility a public relations
PublicationArtykuł jest próbą usystematyzowania dotychczasowych rozstrzygnięć dotyczących relacji między CSR [Corporate Social Responsibility] i public relations - występujących tak w literaturze przedmiotu jak i w praktyce organizacji. Autorka prezentuje też własną koncepcję, proponując trzy modele, które opisują i wyjaśniają nie tylko wzajemne relacje między CSR i PR, ale też i wyjaśniają funkcje, jakie nadaje się w organizacjach działaniom...
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A piece of corporate finance
PublicationThe handbook presents the subject of financial liquidity and CVP analysis. The handbook uses different types of information: definitions of the issues; “real life” examples illustrating a given theoretical issue in practice; mathematical formulas necessary to calculate a certain value; types of method used. In addition to traditional resources such as drawings, diagrams, tables and photos, the handbook also includes resources of...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Corporate social responsibility and project management: towards a better understanding of their relationship
PublicationThe main purpose of this article is to identify the fields of convergence, if any, between two management concepts and business practices, namely Corporate Social Responsibility (CSR) and Project Management (PM). To achieve the formulated goal, a systematic literature review (SLR), including bibliometric analysis, LOESS regression analysis, and text mining, was performed. This analysis allowed us to distinguish five categories...
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Corporate Entrepreneurship: A Literature Review and Future Research Perspectives
PublicationBackground. Nowadays, corporate entrepreneurship (CE) is perceived as an essential approach to boost the innovation and creativity within existing organizations for achieving higher opportunities in the market. This paper examines this concept, which has been largely discussed in the Anglo-Saxon world over the last thirty years. Like for many other phenomena, also in case of CE, this discussion has provided numerous conceptualizations,...
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Corporate tax rates (2000-2019) - Greece
Open Research DataOver the past twenty years, Greece has changed the statutory corporate tax rate, which in 2000 was 40%. The 2008 tax reform provided for a gradual reduction of the rate by 1% annually over the period 2010-2014 (from 25% to 20%). This dataset contains data on CIT rates in Greece.
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On Alternative Approaches to Design of Corporate Feeds for Low-Sidelobe Microstrip Linear Arrays
PublicationTwo design approaches, illustrated by simulations and measurements, aiming at a systematic computer-aided design of printed circuit feeds for low-sidelobe microstrip antenna arrays are described. The novelty of these approaches resides in identification of the optimal feed architectures with subsequent simulation-based optimization of the feed and array aperture dimensions. In this work, we consider microstrip corporate feeds realizing...
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Journal of Brand Strategy
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CORPORATE BANKRUPTCY PREDICTION IN POLAND AGAINST THE BACKGROUND OF FOREIGN EXPERIENCE
PublicationIn highly developed countries, research in the field of bankruptcy risk prediction has been conducted for many years. For example, in the United States, which can be considered a pioneering country, the first publications appeared in the early twentieth century. In Poland, due to political and economic reasons, the interest in this issue dates back to the early 1990s. For this reason, this publication attempts to answer the following...
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CORPORATE BANKRUPTCY PREDICTION IN POLAND AGAINST THE BACKGROUND OF FOREIGN EXPERIENCE
PublicationIn highly developed countries, research in the field of bankruptcy risk prediction has been conducted for many years. For example, in the United States, which can be considered a pioneering country, the first publications appeared in the early twentieth century. In Poland, due to political and economic reasons, the interest in this issue dates back to the early 1990s. For this reason, this publication attempts to answer the following...
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
PublicationThe aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...
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Corporate Social Responsibility
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Corporate Governance and Ownership Structure in the Top 30 Listed Non Financial Companies in Poland
PublicationThis paper offers a first analysis of the relationships between corporate governance models and rules and ownership structure of the top 30 Polish firms listed at the WSE (not considering foreign firms and/or the Polish branches of foreign firms listed at the same stock exchange, nor the financial companies and the banks). The general picture depicted by this analysis is putting into evidence the increasing importance of institutional...
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A Reputation System for MANETs and WSNs Using Traffic Shedding
PublicationWymuszanie kooperacji węzłów w ruchomych i sensorowych sieciach pakietowych zwykle wykorzystuje odrębne mechanizmy detekcyjne i penalizacyjne wykluczające węzły egoistyczne z protokołów routingu i ograniczający ich dostęp do sieci. Powoduje to, że ruch tranzytowy musi być przenoszony przez węzły kooperatywne. W pracy zaproponowano system reputacyjny powiązany z wymuszaniem kooperacji poprzez przerzucanie ruchu na węzły egoistyczne....
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publicationhe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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City brand equity, a marketing perspective
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Corporate Social Responsibility Culture in the University of Technology – Polish Students Perspective
PublicationPurpose: The view on CSR concept is constantly broadening and still the new perspective is needed. New challenges are imposed by social, environmental and economic changes. A stakeholder approach defining organizations’ responsibility is no more valid. There is a need to redefine CSR concept and its role in sustainable development. Higher education and its role in shaping future attitudes towards corporate social responsibility...
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Corporate Social Responsibility BiM
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Corporate finance summer 2024
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Distributed reputation system for multihop mobile ad hoc networks
PublicationZaproponowano system reputacyjny dla bezprzewodowej sieci rozległej ad hoc, pozwalający stacjm sieci zachować tzw. anonimowość pakietową oraz odróżniać zachowania niekoperacyjne od efektów przeciążenia sieci. Zastosowano generację miar reputacyjnych przy wykorzystaniu mechanizmu lokalnego nasłuchiwania (watchdog). Przeprowadzono symulacyjne badania odporności tego systemu na obecność stacji niewspółpracujących.
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A comparative analysis of the effectiveness of corporate bankruptcy prediction models based on financial ratios: Evidence from Colombia, 2008 to 2015
PublicationLogit and discriminant analyses have been used for corporate bankruptcy prediction in several studies since the last century. In recent years there have been dozens of studies comparing the several models available, including the ones mentioned above and also probit, artificial neural networks, support vector machines, among others. For the first time for Colombia, this paper presents a comparative analysis of the effectiveness...
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Building Employer Credibility in Corporate Intranet Portals.
PublicationPublikacja omawia rolę portalu intranetowego w kształtowaniu relacji pracodawca-pracownicy w przedsiębiorstwie. W szczególności omówiono środki budowy wizerunku i wiarygodności pracodawcy w elektronicznych kanałach komunikacji. Na podstawie wyników badań ankietowych wśród polskich przedsiębiorstw wskazano typowe profile użytkowania intranetu oraz czynniki ergonomiczne i organizacyjne budujące satysfakcję użytkowników z portali...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublicationEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Corporate social responsibility in reference to environmental statements within EMAS system in small and medium enterprises
PublicationAccording to the corporate social responsibility concept, organisations should apply any mechanisms available supporting their business actions contributing i.e. to the improvement of natural environment. Among them is EMAS eco-management and audit scheme. The prove of its implementation is environmental statement and entering the organisation into a national EMAS register. The aim of the statement is informing the society and...
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WORK MOTIVATION PROFILES AND WORK PERFORMANCE IN A GROUP OF CORPORATE EMPLOYEES: A TWO-STEP CLUSTER ANALYSIS
PublicationFew studies have applied a person-centered approach to work motivation using cluster or profile analyses. Thus, little is known about which configurations of work motivations characterize professionals. The aim of this study is to establish the structure of work motivation profiles under the framework of self-determination theory and to examine the relationship between work motivation and subjective work performance. The study...
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Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań
PublicationAbstract. The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
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Effective Data-Centric Reputation Systems for MANETs: A Novel Evaluation Framework
PublicationZaprezentowano datacentryczny system reputacyjny dla sieci bezprzewodowej ad hoc z transmisją wieloskokową oraz metodę jego oceny opartą na wskaźniku efektywności. Wskaźnik ten odzwierciedla wymienność pomiędzy odróżnialnością węzłów egoistycznych od pozostałych oraz stopniem wykazywanego przez nie egoizmu. Dla przyjętego modelu sieci przedyskutowano analitycznie znaczenie znajomości tras i metryk reputacyjnych przez węzły.
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Corporate Entrepreneurship: A Literature Review and Future Research Perspectives
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The study of polish consumer's online brand-related activities
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Corporate Finance (BIM 22/23)
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Corporate Governance summer term 2024
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Annals of Corporate Governance
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INDUSTRIAL AND CORPORATE CHANGE
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JOURNAL OF CORPORATE FINANCE
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Determination of authenticity of brand perfume using electronic nose prototypes
PublicationThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Journal of Product & Brand Management
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Corporate Finance summer sem. 2022/2023
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublicationThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
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Corporate social responsibility (CSR) and sustainable development during the Covid-19 pandemic
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publicationhttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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CORPORATE GOVERNANCE-AN INTERNATIONAL REVIEW
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