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Wyniki wyszukiwania dla: integrated marketing communication
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Implementing decisional trust: a first approach for smart reliable systems
PublikacjaIn this article, we introduce the necessary elements that must be integrated in order to achieve a decisional technology that is trustworthy. Thus, we refer to such technology as decisional trust. For us, decisional trust can be achieved through the use of elements such as the decisional DNA, reflexive ontologies, and security models; and therefore, we present in this article a framework that was used for the implementation of...
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Active feedback noise control in the presence of impulsive disturbances
PublikacjaThe problem of active feedback control of a narrowband acoustic noise in the presence of impulsive disturbances is considered. It is shown that, when integrated with appropriately designed outlier detector, the proposed earlier feedback control algorithm called SONIC is capable of isolating and rejecting noise pulses. According to our tests this guarantees stable and reliable operation of the closed-loop noise cancelling...
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New patterns in the position of CEE countries in global value chains: functional specialisation approach
PublikacjaResearch background: High servitisation of manufacturing makes it impossible to separate services from manufactured goods properly, which implies difficulties in the assessment of the position of the country on the smile curve, i.e. in the proper assignment of products or services to one of the industrial process steps: pre-production, pure fabrication or post-production services. Therefore, we propose to use the business functions...
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Hybrid storage management system consisting of supercapacitors and AHI batteries
PublikacjaIn the article the hybrid storage, composed of Aqueous Hybrid Ion battery and supercapacitor was presented. The system was tested through simulation studies. The work also describes the construction and properties of the developed device meant to control the energy flow of the storage and a communication system for remote parameter supervision.
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A decade of Poland`s integrated Road Safety Programme - economic develop-ment vs. road unsafety. W: [CD-ROM]. Conference proceedings. SORIC´02. 2nd Safety on Road Internationaload International Conference. Kingdom of Bah- rain, 21-23 October 2002. Bahrain: CTRS Univ. Bahrain**2002 [8 s. 5 rys. bibliogr. 5 poz. 10 lat Krajowego Programu Bezpieczeństwa Ruchu Drogowego w Polsce - rozwój ekonomiczny a niebezpieczeństwo ruchu.
PublikacjaReferat zawiera analizę doświadczeń z dziesięciu lat pracy oraz wdrożeń Kra-jowego Programu Bezpieczeństwa Ruchu Drogowego GAMBIT. Przedstawia również analizę przyczyn gwałtownego spadku liczby- śmiertelnych ofiar wypadków dro-gowych w Polsce w roku 2001.
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Parallelization of Selected Algorithms on Multi-core CPUs, a Cluster and in a Hybrid CPU+Xeon Phi Environment
PublikacjaIn the paper we present parallel implementations as well as execution times and speed-ups of three different algorithms run in various environments such as on a workstation with multi-core CPUs and a cluster. The parallel codes, implementing the master-slave model in C+MPI, differ in computation to communication ratios. The considered problems include: a genetic algorithm with various ratios of master processing time to communication...
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High Rise Building: The Mega Sculpture Made Of Steel, Concrete and Glass
PublikacjaHigh rise building has transformed from providing not only the expansion of floor space but functioning as mega sculpture in the city. The shift away from economic efficiency driven need is only expected to grow in the future. Based on literature studies; after analysing planning documents and case studies, it was examined whether the presumption that gaining the maximum amount of usable area is the only driving factor; or if the...
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Innowacyjność instytucji finansowych w Polsce – perspektywy rozwoju
PublikacjaUsługi finansowe będące coraz ważniejszą częścią gospodarki w krajach rozwiniętych, w dużym stopniu absorbują innowacje, stając się jednocześnie ważnymi podmiotami tworzącymi innowacje w obszarze zmian marketingowych i organizacyjnych. W artykule przedstawiono istotę innowacji w usługach finansowych. Przedstawiono podstawowe kategorie innowacji stosowanych w usługach finansowych. Na podstawie danych statystycznych dokonano analizy...
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Algorytmy hybrydowe optymalizacji w zastosowaniu do problemu sterowania systemami dystrybucji wody
PublikacjaW pracy analizowany jest problem optymalizującego zintegrowanego sterowania ilością i jakością w systemach dystrybucji wody. Proponowane decyzje i sterowania powinny zapewniać optymalizację przyjętego wskaźnika jakości, przy spełnieniu ograniczeń właściwych tej klasie systemów. Ostatecznie do rozwiązania złożonych zadań optymalizacji dynamicznej zaproponowane zostało podejście hybrydowe, wspomagające predykcyjne algorytmy sterowania...
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COMPARISON OF SYSTEM ON CHIP TECHNOLOGIES FOR SPACE APPLICATIONS
PublikacjaThe paper presents a review of technologies available for the implementation of digital and mixed signal systems, particularly the system on a chip (SoC) for space applications. The phenomena encountered in the space environment are briefly presented, together with the known solutions, regarding the design of complex electronic systems. The most important norms regarding single die integrated circuits designed for space are also...
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublikacjaThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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Low cost electrochemical sensor module for measurement of gas concentration
PublikacjaThis paper describes a low cost electrochemical sensor module for gas concentration measurement. A module is universal and can be used for many types of electrochemical gas sensors. Device is based on AVR ATmega8 microcontroller. As signal processing circuit a specialized integrated circuit LMP9l000 is used. The proposed equipment will be used as a component of electronic nose system employed for classifying and distinguishing...
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Novel Tools as New Challenges to HRM Communicational Practices (and the Increasingly Important Social Role of the Manager)
PublikacjaEach communicational process consists inseparably of three aspects: the linguistic (which means the whole language content of the message), technical (which states the form of the message) and the social (meaning social relations, emotions, behaviours). The recent COVID-19 pandemic deeply influenced several layers of our lives. But the main aim of this chapter is to focus on the communicational processes that normally take place...
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Towards Resource Theory of Coherence in Distributed Scenarios
PublikacjaThe search for a simple description of fundamental physical processes is an important part of quantum theory. One example for such an abstraction can be found in the distance lab paradigm: if two separated parties are connected via a classical channel, it is notoriously difficult to characterize all possible operations these parties can perform. This class of operations is widely known as local operations and classical communication....
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A Test-Bed Analysis of Simultaneous PMIPv6 Handover in 802.11 WLANs Environment
PublikacjaProviding mobility in access networks is a challenge that we have to deal with. Due to networks’ convergence and migration to all-IP networks, mobility management at the network layer is required. However, there is a need for cooperation mechanisms between the network layer and lower layers to support multimedia services and make handover more efficient. This paper presents experimental research on simultaneous handover performance...
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Multi-level models of transport systems for traffic management
PublikacjaThe region of Pomorskie uses a variety of tools for forecasting and analysing transport. They can be operated, calibrated and updated with data that will be collected and stored in the TRISTAR system. An initiative of the Department of Highway Engineering of the Gdansk University of Technology is designed to develop and implement an integrated and hierarchical system for forecasting and analysing transport called MST (Multilevel...
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SACAM A Model for Describing and Classifying Sentiment Analysis Methods
PublikacjaIn this paper we introduce SACAM — a model for describing and classifying sentiment analysis (SA) methods. The model focuses on the knowledge used during processing textual opinions. SACAM was designed to create informative descriptions of SA methods (or classes of SA methods) and is strongly integrated with its accompanying graphical notation suited for presenting the descriptions in diagrammatical form. The paper discusses applications...
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Building the Learning Environment for Sustainable Development: a Co-creation approach
PublikacjaEducation for sustainable development supports the improvement of knowledge, skills, attitudes and behaviors related to global challenges such as climate change, global warming and environmental degradation, among others. It is increasingly taking place through projects based on information and communication technologies. The effectiveness of the actions taken depends not only on the quality of the project activities or the...
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Compact Dual-Polarized Corrugated Horn Antenna for Satellite Communications
PublikacjaIn this paper, a structure and design procedure of a novel compact dual-polarized corrugated horn antenna with high gain and a stable phase center for satellite communication is presented. The antenna incorporates an Ortho-Mode Transducer (OMT), a mode converter, and a corrugated structure. The compact OMT section is designed to be fed by standard WR-75 waveguides. The proposed compact design utilizes only ten corrugated slots...
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Zagrożenia bezpieczeństwa protokołów komunikacji morskiej, lotniczej i lądowej
PublikacjaW artykule przedstawiono przykładowe zagrożenia wykorzystujące słabości wybranych protokołów komunikacji morskiej, lotniczej i lądowej. Wskazano, jakie czynności należy podjąć, żeby się przed nimi ustrzec (przynajmniej częściowo). Opisano również kierunek, w jakim powinny być rozwijane analizowane protokoły, aby zwiększyć bezpieczeństwo osób je używających.
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The methods of secure data transmission in the KNX system
PublikacjaThe article presents the demands concerning data security in distributed building automation systems and shows the need for providing mechanisms of secure communication in the KNX system. Three different methods developed for KNX data protection are discussed: EIBsec, KNX Data Security and the author's method. Their properties are compared and potential areas of application are presented.
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Multipath Complex Root Tracing
PublikacjaThe problem of multipath root tracing is being addressed in this communication. The self-adaptive complex root tracing algorithm, which was previously utilized for the investigation of various propagation and radiation problems, is analyzed here for the cases when the traced characteristic bifurcates. A procedure of multiroute detection is proposed and demonstrated on the coaxially loaded cylindrical waveguide example.
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GIS three-dimensional Modelling with geo-informatics techniques
PublikacjaThe integration issue of virtual models and geo-referenced database have a very broad spectrum of potential applications. Before the integration issue was on the cusp, it was quite problematic to combine three-dimensional models with the geo-referenced database. An integrated database contains a variety of data including such as object orientated data model and raster data. Within this paper, authors present an integration process...
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MEASUREMENT AND ANALYSIS OF ELECTRIC FIELD INTENSITY NEAR SELECTED TRANSMITTERS OF MOBILE TELEPHONY BASE STATIONS
PublikacjaWireless connectivity has become increasingly common in recent times. Day by day, there are more radiocommunication devices and new ideas for them. In the near future, when the fifth generation networks will be implemented, whose main feature will be continuous wireless communication, we must approach the issue of electric field measurements more and more carefully.
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Networks Externalities as Social Phenomenon in the Process ICT Diffusion.
PublikacjaThis paper is designed to fill the gap in knowledge that we have identified regarding the process of diffusion of information and communication technologies and emerging network effects that significantly enhance spread of these technologies. We contribute to the present state of the art by examining the process of ICT diffusion in 50 countries, which in 2015 achieved highest ICT penetration rates.
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Propagation Path Loss Modeling in Container Terminal Environment
PublikacjaThis paper describes novel method of path loss modeling for radio communication channels in container port area. Multi-variate empirical model is presented, based on multidimensional regression analysis of real path loss measurements from container terminal environment. The measurement instruments used in propagation studies in port area are also described.
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OpenGL accelerated method of the material matrix generation for FDTD simulations
PublikacjaThis paper presents the accelerated technique of the material matrix generation from CAD models utilized by the finite-difference time-domain (FDTD) simulators. To achieve high performance of these computations, the parallel-processing power of a graphics processing unit was employed with the use of the OpenGL library. The method was integrated with the developed FDTD solver, providing approximately five-fold speedup of the material...
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Podejście środowiskowe w dydaktyce projektowania Sustainable approach in teaching of design
PublikacjaThe aim of the paper is to assess the inclusion of academic teaching design to the process of sustainable development and proposals for an integrated approach in training architects. The article presents an original interpretation of environmental design in the field of architecture and urban planning. The significance of the environmental perspective is presented in the context of growing spatial and social fragmentation. The...
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Distinction of citrus fruits based on their volatile composition using the electronic nose
PublikacjaThe aim of the study was to analyze the volatile fraction of the citrus fruit using an electronic nose device integrated with ultrafast gas chromatography. The subjects were Citrus aurantifolia, Fortunella margarita Swingle and Citrus × floridana. The chromatographic data obtained were analyzed by means of chemometric methods: PCA and SQC. On the basis of the charts obtained, it is possible to distinguish the fruits tested on the...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublikacjaTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Development of trolleybus public transport in Gdynia as part of sustainable mobility strategy
PublikacjaIn many EU cities trolleybuses are experiencing a period of revitalization. New lines, new and modern trolley-buses, the use of auxiliary propulsion battery, eco-logical values and others, create great opportunities for that kind of public transport as an effective tool to shape transport policy in accordance with the principles of sustainable mobility. Gdynia is one of three cities in Poland with trolleybuses public transport...
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Distributed infrastructure of self-organizing service servers
PublikacjaThis paper presents an idea of creating distributed system consisting of autonomous self-organizing service providers. It shows a real implemented system allowing for dynamic service search without interaction with client based on the inter-servers communication. Moreover presented system can be easily enriched with new elements without the need for restarting already existing servers.
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Business processes implementation using agent systems
PublikacjaThis paper will show that some complex and repetitive actions performed in a company can be modelled for the sake of optimization and automaton. It is achieved by connecting business processes management and agent paradigms. Moreover it shows that organization structure can be mapped to distributed multi agent system. Finally it states that interorganization communication can be automated on the same basis as intra-organization...
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Concept of Compatibility Region for the Evaluation of IR UWB Electromagnetic Compatibility
PublikacjaThis paper presents a new proposal for the unified evaluation of ultra wideband and narrowband radio communication systems electromagnetic compatibility, called “compatibility region”. The idea of compatibility region is based on the relation between the ratio of narrowband to ultra wideband signal power in a receiver and some transmission quality indicators (bit error rate, effective data rate).
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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych
PublikacjaW artykule stawiam tezę o istotnej roli blogów jako niezwykle skutecznej platformie komunikacyjnej w dobie konwergencji mediów. Szczególnie ważną rolę to specyficzne narzędzie komunikacyjne może odegrać w działaniach public relations uczelni: jako narzędzie za pomocą którego można najpełniej realizować funkcje uczelni i te, które realizuje najwyższy poziom rozwoju PR - w komunikacji dwukierunkowej symetrycznej zgodnie z modelem...
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Digital Control System of the Wavemaker in the Towing Tank
PublikacjaThe paper describes a digital control system of the rigid flap wavemaker in a towing tank in CTO S.A. Ship Design and Research Centre. The control system is based on an 8-bit AVR microcontroller and consists of two cascading PID controllers. The digital system replaced the previous analogue system from 1974 and has been integrated with the existing sensors and actuators of the wavemaker. The new control system allows to obtain...
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CMMI - an Assurance of Transferability of Knowledge andProjects in a Distributed Enterprise
PublikacjaCMMI (Capability Maturity Model Integrated)is a reference model fordefining and performing processes in software and systems engineeringorganizations.An organization implementing CMMI,among other things,assures thatacit knowledge is properly externalized into formal knowledge.This externalization gives an organization opportunity to assure that knowledge and development projects are easily transferable across adistributed enterprise...
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Modeling of performance and safety of a multi-task unmanned autonomous maritime vehicle = Modelowanie ruchu i bezpieczeństwa wielozadaniowego bezzałogowego autonomicznego pojazdu wodnego
PublikacjaAt the beginning of the paper the aim of research is presented. Then the method is introduced. Next, the unmanned autonomous maritime vehicle is briefly described. The following chapter concerns a model of vehicle performance including the ballasting and motion. Some information on an integrated steering, positioning and stabilization system of the vehicle is briefly presented in the paper. Such the system enables to obtain a fully...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublikacjaEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Quantifying Contextuality
PublikacjaContextuality is central to both the foundations of quantum theory and to the novel information processing tasks. Despite some recent proposals, it still faces a fundamental problem: how to quantify its presence? In this work, we provide a universal framework for quantifying contextuality. We conduct two complementary approaches: (i) the bottom-up approach, where we introduce a communication game, which grasps the phenomenon of...
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LTE and NB-IoT Performance Estimation Based on Indicators Measured by the Radio Module
PublikacjaMonitoring the operating parameters of power grids is extremely important for their proper functioning as well as for ensuring the security of the entire infrastructure. As the idea of the Internet of Things becomes more ubiquitous, there are tools for monitoring the state of the complex electrical grid and means to control it. There are also developed new measuring devices and transmission technologies allowing for the transfer...
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Subjective Quality Evaluation of Speech Signals Transmitted via BPL-PLC Wired System
PublikacjaThe broadband over power line – power line communication (BPL-PLC) cable is resistant to electricity stoppage and partial damage of phase conductors. It maintains continuity of transmission in case of an emergency. These features make it an ideal solution for delivering data, e.g. in an underground mine environment, especially clear and easily understandable voice messages. This paper describes a subjective quality evaluation of...
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A Study of Mutual Coupling Suppression between Two Closely Spaced Planar Monopole Antenna Elements for 5G New Radio Massive MIMO System Applications
Publikacja5G NR (new radio) introduces the concept of massive MIMO (multiple-input-multiple-output) technology, in which a larger number of antenna arrays are installed on the transceiver. Due to the increased number of antenna elements allocated close to each other (approximately at half-wavelength distance), mutual coupling becomes a serious problem leading to performance degradation of the MIMO communication system. In this communication,...
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Container
PublikacjaThe main aim of the project is to improve interpersonal communication and promote better functionality in the City of Hamburg. An important element is to satisfy the needs of people living and working in diff erent districts. In our project, we sought to give people an outlet and enabled the possibility of creating landscapes. The unusual advantage of the city is that it allows the use of waterways, which in turn become a link...
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Usability Techniques Possible to Use in Diagnostic Tools Interface Improvement
PublikacjaThe development of diagnostic tools has caused a rapid increase in the amount of information generated and presented, necessitating the use of computer displays as an interface to data presentation and the use of modern diagnostic tools. The paper presents methods for testing usability that can be used in designing and improving the quality of interfaces of modern diagnostic tools that use communication through graphical user interfaces.
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Conflict handling in small firms’ foreign business relationships
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Toxicity and chemical analyses of airport runoff waters in Poland
PublikacjaThe aim of this study was to assess the ecotoxicological effects of various compounds in complex airport effluents using a chemical and ecotoxicological integrated strategy. The present work deals with the determination of sum of PCBs, PAHs, pesticides, cations, anions, phenols, anionic, cationic, non-ionic detergents, formaldehyde and metals – as well as TOC and conductivity – in runoff water samples collected from 2009 to 2011...
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Sludge Treatment Reed Beds (STRBs) as a Eco-solution of Sludge Utilization for Local Wastewater Treatment Plants
PublikacjaSewage sludge is a by-product of wastewater treatment processes. In Poland, the amout of sewage sludge has been still growing in recent years, due to inhencement of pollutants removal in wastewater treatment plants (WWTPs). One of the systems used to transform sewage sludge into fertilizer is a technology called Sludge Treatment Reed Beds (STRBs). Reed systems are periodically irrigated with sewage sludge with a low dry matter...
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Hybrid‐mode single‐slope ADC with improved linearity and reduced conversion time for CMOS image sensors
PublikacjaIn the paper, a single‐slope analog‐to‐digital converter (ADC) for integrated CMOS image sensor applications with an improved technique of conversion has been proposed. The proposed hybrid‐mode ADC automatically uses one of the following conversion techniques: time based (i.e. PWM) or voltage based (i.e. single‐slope). During the ADC operation, the clock frequency and reference voltage are modified in order to reduce the conversion...