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Wyniki wyszukiwania dla: WORD OF MOUTH, MANAGEMENT, CUSTOMERS, BEHAVIOR, DIGITAL AGE
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Współczesny Word of Mouth – dylematy pojęciowe
PublikacjaPrzekaz ustny (Word of Mouth) jest obecnie jednym z najważniejszych czynników, które mają wpływ na klientów podczas podejmowania decyzji o zakupie, a także na zarządzanie ich zachowaniami w procesie dokonywania zakupów. Szczególne znaczenie ma on w przypadku dóbr niematerialnych, o wysokim ryzyku zakupu, jakim są usługi. Rosnąca liczba jego nowych form i coraz bardziej skomplikowana natura, związana głównie z umieszczaniem opinii...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublikacjaRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Age management in the Baltic Sea Region
PublikacjaThis chapter takes a broader view on the issues connected with age management. In its first part, some demographic processes in the European Union countries are described. Those processes contribute to the ageing of the society and an increasing need for age management at various levels. Furthermore, situation in selected Baltic Sea Region countries is presented. In the next section, age management from organizational perspective...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublikacjaeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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Manifesto [Intellectual Output 5] for High-quality Baukultur in the Digital Age
PublikacjaThe aim of the Manifesto is to extract the most important messages of the work on the BuildDigiCraft project and to translate them into a public declaration of views, intentions and policy recommendations directed at the academic, professional and policy-making community responsible for the shaping of the built environment (on local, regional, national and European/international level). With the BuildDigiCraft Manifesto the project...
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VREA PROJECT - A DIGITAL CURATOR FOR ARCHITECTURE AND DIGITAL PERSPECTIVES FOR HERITAGE MANAGEMENT AND ENHANCEMENT
PublikacjaThinking about architectural education, one must face the challenges of the ever-changing and digital world and bear in mind the figure of the architect of the future - the curator of digital data. Nowadays the aim is to train specialists who know how to manage the production of digital products and are able to face the challenges of digital change in the field of architecture and architectural heritage management. Virtual Reality...
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Process [Intellectual Output 2] Guidelines for a design process leading to a high-quality Baukultur in the digital age
PublikacjaThe main aim of the intellectual output “Process” is to identify, explore and evaluate new design processes for shaping the built environment, which are informed, collaborative, and adaptable, allow customization and are generally enabled by the application of digital tools. Further, it aims at creating methodological guidelines for future-oriented design processes leading to a high-quality Baukultur in the digital age. The guidelines...
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Behavior Analysis and Dynamic Crowd Management in Video Surveillance System
PublikacjaA concept and practical implementation of a crowd management system which acquires input data by the set of monitoring cameras is presented. Two leading threads are considered. First concerns the crowd behavior analysis. Second thread focuses on detection of a hold-ups in the doorway. The optical flow combined with soft computing methods (neural network) is employed to evaluate the type of crowd behavior, and fuzzy logic aids detection...
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Platform governance for sustainable development: Reshaping citizen-administration relationships in the digital age
PublikacjaChanging governance paradigms has been shaping and reshaping the landscape of citizen-administration relationships, from impartial application of rules and regulations by administration to exercise its authority over citizens (bureaucratic paradigm), through provision of public services by administration to fulfil the needs of citizens (consumerist paradigm), to responsibility-sharing between administration and citizens for policy...
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Revolutionizing SME Management: The Digital Transformation of Financial Operations
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Fianl report on carrying out tasks within the project Best Agers Lighthouses - strategic age management for SME in the Baltic Sea Region.
PublikacjaThe report presents the origin of the project, as well as its characteristics and aims. Project partners are workpackages are described and main project results are listed. the report is concluded with the part dedicated to dissemination measures carried out within the project
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Metodyka wdrażania Zarządzania Wiekiem w Przedsiebiorstwach i Organizacjach Publicznych uczestniczących w projekcie Best Agers Lighthouses
PublikacjaCelem artykułu jest przedstawienie metodyki wdrażania zarządzania wiekiem w małych i średnich przedsiębiorstwach i organizacjach publicznych Regionu Morza Bałtyckiego, opracowanej w ramach projektu Best Agers Lighthouses –Strategic Age Management for SME in the Baltic Sea Region. W artykule opisano m.in. sekwencję kluczowych działań podjętych podczas procesu wdrażania oraz strukturę podmiotową wspierającą współpracę uczestników...
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Zróżnicowanie działań w zakresie zarządzania wiekiem
PublikacjaArtykuł dotyczy problematyki zarządzania wiekiem (ZW), a w szczególności zróżnicowania jego wdrażania w krajach o odmiennych uwarunkowaniach związanych z sytuacją osób starszych na rynku pracy to jest w Szwecji, Niemczech i Polsce. W części empirycznej przedstawiono wyniki badań własnych porównując je z wynikami badań przeprowadzonych w ramach Best Agers Lighthouses – Strategic Age Management for SME in The Baltic Sea Region. Pozwoliło...
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Postawy pracowników wobec zróżnicowania wiekowego w zespołach i organizacjach
PublikacjaArtykuł dotyczy postaw pracowników wobec zróżnicowania wiekowego w zespołach i organizacjach. W literaturze podkreśla się, że czynnikiem warunkującym efektywność takich zespołów są m.in. postawy pracowników wobec osób z innych grup wiekowych oraz wobec pracy z nimi, a ocena postaw pracowników jest niezbędna do wykorzystania właściwych metod zarządzania takim zespołem. Celem artykułu jest przedstawienie wyników badań dotyczących...
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Digital Government as Implementation Means for Sustainable Development Goals
PublikacjaOne of the challenges for implementing Sustainable Development Goals (SDGs) is the measurement of indicators that represent progress towards such goals. Measuring such progress enables data-driven decision-making and management of SDG-relevant projects and strategies. The premise of this research is that measuring such indicators depends on measuring so-called means of implementation, i.e. activities that directly contribute to...
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Transmission Quality Measurements in DAB+ Broadcast System
PublikacjaIn the age of digital media, delivering broadcast content to customers at an acceptable level of quality is one of the most challenging tasks. The most important factor is the efficient use of available resources, including bandwidth. An appropriate way of managing the digital multiplex is essential for both the economic and technical issues. In this paper we describe transmission quality measurements in the DAB+ broadcast system....
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Niezgodność przekonań i działań menedżerów wobec pracowników w wieku 55+
PublikacjaArtykuł dotyczy problematyki postaw i działań menadżerów wobec pracowników w wieku 55+. W literaturze dotyczącej zarządzania wiekiem przytaczane są wyniki badań na temat cech charakteryzujących starszych pracowników. Porównuje się je czasami z cechami przypisywanymi pracownikom młodym. Cel prezentowanych w artykule badań sformułowany został nieco inaczej i dotyczył zweryfikowania zbieżności zalet przypisywanych starszym pracownikom...
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Value of Age Diversity – Declarations and Practice in Polish Organizations
PublikacjaThe present article relates to management of age diverse teams in organisations and enterprises located in Poland. Managing diversity is an active and conscious process leading not only to a lack of discriminatory conduct but above all to making full use of the potential of the team. The potential resulting from the diversity of knowledge, skills and experience. The diversity of the age of the team members is in fact a differentiation...
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Framing the Temporal Dimensions of a Brand
PublikacjaDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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DAB vs DAB+ Radio Broadcasting: a Subjective Comparative Study
PublikacjaIn the age of digital media, delivering high quality content to consumers is one of the most demanding tasks. There exist numerous broadcasting standards, with different pros and cons, and the DAB/DAB (Digital Audio Broadcasting) system is one of the most popular among them. From an engineer’s perspective, efficient resource management under limited bandwidth conditions has always been a challenge. In this paper a subjective quality...
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublikacjaThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Work and formal retirement age - opinions of SWE employees participating in the Best Agers Lighthouses International Project
PublikacjaThe paper presents selected results of studies carried out within the framework of the international project Best Agers Lighthouses – Strategic Age Management for SME in the Baltic Sea Region, related to the assessment of the opportunities to continue working beyond the retirement age in the opinion of workers.
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Gender differences in the perception of the Quality of College Life in Spanish University
PublikacjaThrough the current research, we intend to analyse how students differ in their levels of quality of college life (QCL) according to gender, and how this relates to overall quality of life (QoL) and loyalty [measured by Identification and word of mouth (WoM)] to their specific university. The survey included 243 students attending public university in Spain. The results obtained through the analysis of data allow affirming that...
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Influence of advertisement in social media in knowledge based economy
PublikacjaIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Programming Geometry as a Creative Play with Architectural Form
PublikacjaIn the twenty-first century "programming" is the key word that opens unprecedented opportunities for design and materialization of geometrically complex architectural objects. From the digital designer perspective programming geometry can be seen as a creative play with a form and a process of generation/exploration as well as the possibility of applying the computing power as a co-designer in the process of finding solutions for...
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New Challenges in Management and Economics in 21st century. Selected studies and examples
PublikacjaIn Chapter 1 authors describe the method used to assess the level of readiness of an organization to introduce the Lean Six Sigma concept supporting the Quality 4.0 assumptions, which is gaining more and more interest not only in large organizations, but also in the SME sector. Its use will be illustrated by the example of a small service company. Chapter 2 presents the characteristics of blockchain technology applications in the...
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Customer Engagement Consequences for Firms
PublikacjaPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Modeling an Industrial Revolution: How to Manage Large-Scale, Complex IoT Ecosystems?
PublikacjaAdvancements around the modern digital industry gave birth to a number of closely interrelated concepts: in the age of the Internet of Things (IoT), System of Systems (SoS), Cyber-Physical Systems (CPS), Digital Twins and the fourth industrial revolution, everything revolves around the issue of designing well-understood, sound and secure complex systems while providing maximum flexibility, autonomy and dynamics. The aim of the...
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Development of a simulation model of the activities of a transport and forwarding enterprise in the organization of international road cargo transportation
PublikacjaThe object of this study is the process of planning the work of a transport and forwarding company when serving different categories of customers who need organizational support for the delivery of goods by road transport in international traffic. The solved problem is due to the need to devise recommendations for organizing the work of forwarders when interacting with customers of transport and forwarding services that export...
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Work–life balance: Does age matter?
PublikacjaWork-life balance is a priority of EU policies but at the same time demographic change affects the labour market. Employers have to deal with the ageing of their employees and adjust human resource management to maintain their competitiveness. The purpose of the article is to answer research questions: whether the age of workers determines their assessment of the work-life balance, and whether there is a relationship between the...
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Do the young employees perceive themselves as digitally competent and does it matter?
PublikacjaPurpose – The study aims to examine the digital competence of young employees (under 30 years of age) who graduated from the technical university. Self-assessment of selected digital competencies was examined along with the determination of a self-efficacy level in the area of using digital competencies. Design/methodology/approach – Quantitative research was conducted using the computer-assisted web interview method on a sample...
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Digitalization of Building Site Management in the Construction Industry
PublikacjaWith Industry 4.0, a digital transformation has started in the construction industry. However, 4.0 technologies have difficulties in the integration of digital systems due to the diversity and complexity of the processes in the construction industry. Multidisciplinary work in architectural projects and the need for high productivity require digital renovation planning in the construction industry. The application of the technologies...
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A Comprehensive Framework for Measuring Governments’ Digital Initiatives Including Open Data
PublikacjaDigital innovation and digital initiatives are generally recognized and considered to be the driving forces behind firm survival and success in the market. This is not the case in the public sector, where digital initiatives have suffered not only from a lack of research trying to explain them but also from a major lack of recognition of their importance. The government’s eagerness to introduce more digital initiatives for better...
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Tradycyjne i nowoczesne kanały dystrybucji wykorzystywane w procesie świadczenia usług ubezpieczeniowych dojrzałym konsumentom
PublikacjaPrzedmiotem artykułu są usługi ubezpieczeniowe świadczone z wykorzystaniem tradycyjnych i nowoczesnych kanałów dystrybucji. W artykule skoncentrowano się na osobach powyżej 50 roku życia, szczególnie narażonych na zjawisko wykluczenia cyfrowego. Na podstawie przeglądu literatury sformułowano hipotezę badawczą: cechy społeczno – demograficzne osób powyżej 50 roku życia wpływają na ich skłonność do korzystania z usług ubezpieczeniowych...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Quality control procedures in Pomeranian Digital Library
PublikacjaThis paper concerns a quality control in digital libraries projects. At first, general goals of such projects are presented together with some restrictions concerning non-commercial projects. Then some quality factors for digital objects are presented. Finally, a quality control model for Pomeranian Digital Library (PDL) is proposed. The model assumes three levels of quality control and takes into account specific features of PDL....
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Zarządzanie różnorodnością jako metoda przełamywania stereotypów i uprzedzeń dotyczących pracowników w wieku okołoemerytalnym-przykłądy dobrych praktyk/
PublikacjaArtykuł koncentruje się na problematyce zarządzania różnorodnością wykorzystywaną w przełamywaniu stereotypów i uprzedzeń dotyczących pracowników w wieku około emerytalnym. Autorzy przedstawili mechanizmy powstawania stereotypów dotyczących efektywności starszych pracowników. Porównano treść przykładowych stereotypów z rzeczywistymi wynikami badań dotyczącymi efektywności pracowników w różnym wieku. W oparciu o psychologiczne mechanizmy...
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A new concept of contemporary marketing
PublikacjaPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublikacjaBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Age, frequency of volunteering, and Present-Hedonistic time perspective predict donating items to people in need, but not money to combat COVID-19 during lock-down
PublikacjaRestrictions due to COVID-19 necessitated staying at home, but in some cases, encouraged charitable behavior, e.g., donating items to people in need (e.g., clothes, food), or money to support combatting COVID-19. Drawing on the previous findings regarding helping during disastrous situations and roles of time perspective in helping behaviors, the study tested the predictive value of age, gender, previous volunteering, altruistic...
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Ageing Workforce – a Challenge for Organizations
PublikacjaAgeing and its consequences are most frequently analysed in macroscale. If the analyses apply to enterprises, they usually cover working conditions or motivations of the seniors’ choice between continuing employment and retirement. The article discusses slightly different themes, namely the awareness of demographic changes, their consequences for the organization and the new professional role of older people in the new demographic...
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Collaboration within the Automotive Value Chain
PublikacjaThe paper describes new approach to supply chain management in the North American automotive industry, in part influenced by the Japanese model. To survive and prosper all automotive suppliers must face major challenges in supporting their customers including delivering innovative ideas, technology and quality with increasing speed, participating in every aspect of product development and producing entire systems. The authors describe...
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Best Agers Lighthouses - strategie zarządzania wiekiem w MSP w Regionie Morza Bałtyckiego
PublikacjaW artykule podjęto problematykę zarządzania wiekiem w przedsiębiorstwach sektora MSP. Zaprezentowano założenia międzynarodowego projektu Best Agers Lighthouses - strategic age management for SME in the Baltic Sea Region realizowanego w ramach Baltic Sea Region Programme 2007-2013, współfinansowanego z Europejskiego Funduszu Rozwoju Regionalnego.
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Evaluation of Vehicle Routing Problem Algorithms for Transport Logistics Using Dedicated GIS System
PublikacjaThe development and research related to optimization of fleet management is of high interest among many industrial and scientific entities related to logistics and transport. Optimal distribution of transportation resources leads to significant cost reduction. In this context, scientific research related to so called Vehicle Routing Problem (VRP) which relies on determining the shortest transport routes for a strictly limited number...
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The Use of Unmanned Surface Vessels in Bathymetric Measurements of Waterbodies with Highly Dynamic Seafloor Relief
PublikacjaThe early 21st century is a time when unmanned surface vessels (USV) are used in various measurement applications. Modern autonomous and unmanned vessels are increasingly often used in bathymetric measurements whose aim is to measure the seafloor with the sufficient positioning accuracy. Therefore, the use of USVs in hydrography can be seen as the beginning of a new era in this regard. This paper presents bathymetric measurements...
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A Cross-Team Collaborative Evaluation of a CRM System
PublikacjaThis paper presents an analysis of an usability evaluation a CRM (Customer Relationship Management) performed by a team composed of external usability experts jointly with a CRM staff. The evaluation process differed from a classical scheme known from former projects, including some new elements resulting from a specific context of this study. These novel elements resulted in reshaping the role of the CRM system and considering...
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublikacjaFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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Transmitting Alarm Information in DAB+ Broadcasting System
PublikacjaThe main goal of digital broadcasting is to deliver high-quality content with the lowest possible bitrate. This paper is focused on transmitting alarm information, such as emergency warning and alerting, in the DAB+ (Digital Audio Broadcasting plus) broadcasting system. These additional services should be available at the lowest possible bitrate, in order to provide a clear and understandable voice message to people. Furthermore, additional...
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Proces tworzenia zespołów zróżnicowanych jako element zarządzania zasobami ludzkimi
PublikacjaArtykuł dotyczy problematyki zarządzania zespołami zróżnicowanymi pod względem płci i wieku w kontekście procesów zarządzania zasobami ludzkimi. Skupiono się głównie na pierwszych etapach tego procesu, czyli na planowaniu zasobów i doborze pracowników i wskazano ich znaczenie dla zarządzania kapitałem ludzkim zespołów pracowniczych. Zaprezentowano wyniki badań przeprowadzonych na pracownikach działów HR, które dotyczyły uwzględniania...