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Wyniki wyszukiwania dla: customer value
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublikacjaeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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Utilizing online collaborative games to facilitate Agile Software Development
PublikacjaEffective collaboration and interaction among the development team and between the team and the customer as well as proactive attitude in initiating and implementing improvements play vital roles in the success of agile projects. The challenge is how to address these social aspects since neither the Agile Manifesto nor the Scrum Guide specify techniques that aid the human side of software development. To fill this gap, we developed...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublikacjaThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Zastosowanie systemów informatycznych klasy CRM w procesach zarządzania relacjami z klientami
PublikacjaPrzedstawiono znaczenie i rolę systemów informatycznych w procesie zarządzania nowoczesną jednostką organizacyjną. Zaprezentowano cykl rozwojowy systemów zarządzania w dobie ciągłego zapotrzebowania na informację. Pokazano rozwój narzędzi informatycznych wspierających rozwój i funkcjonowanie przedsiębiorstw. Określono pojęcie procesu biznesowego. W szczególności zwrócono uwagę na systemy typu CRM (Customer Relationship Management)...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublikacjaThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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Design of control algorithms for mobile robots in an environment with static and dynamic obstacles
PublikacjaThis article proposes the construction of autonomous mobile robots and designing of obstacle avoidance algorithms for them. Nowadays, mobile robots are gaining more and more popularity on the customer as well as industrial market, for example as automatic vacuum cleaners or lawnmowers. Obstacle avoidance algorithms play an important role in performance of this types of robots. The proposed algorithms were designed for builds with...
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Natural sweeteners: Sources, extraction and current uses in foods and food industries
PublikacjaFood producers have leaned towards alternative natural and synthetic sweeteners in food formulations to satisfy market demands. Even so, several synthetic sweeteners (e.g., aspartame, saccharin, sucralose) are becoming less popular due to health-related concerns, lower nutritional values, and controversies around their safety. Conversely, natural sweeteners confer favourable customer perceptions due to their association to a healthier...
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Knowledge management in SMEs – selected issues.
PublikacjaThe success of a small or medium-size enterprise might be dependent on the way in which this company manages its knowledge. With limited access to other resources like land, capital or labor force, the access to knowledge and its effective application might become a source of competitive advantage for an SME. It is confirmed that organizations, which successfully implement the concept of knowledge management might achieve better...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublikacjaPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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The Role of a Software Product Manager in Various Business Environments
PublikacjaThe aim of the paper is to identify the role of the software product manager depending on the size of the company and the characteristics of the product they are working on. This has been achieved in cooperation with 15 experts from the IT industry. The companies were divided into 4 levels of size: micro-enterprises, small businesses, medium businesses and large enterprises. The characteristics of the products were divided into...
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Energy Modeling of Single-Family Houses in the Conceptual Phase
PublikacjaThe aim of the article is to identify the potential impact of the latest commercial digital tools for building energy analysis on the everyday architectural practice in Poland in the context of typology and energy optimization of single –family houses. The reason for this survey is that “architect friendly” interfaces simulation results’ visualization and energy analysis tools are not given deserved attention in the architectural...
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Automation of the Road Gate Operations Process at the Container Terminal—A Case Study of DCT Gdańsk SA
PublikacjaThe future increased terminal capacity will result in more container movement through the road complex and rail siding, which are one of the most critical areas (potential bottlenecks) in the container terminal. Truck turnaround time is one of the major factors that customers take into account while deciding how many container volumes they will handle through the container terminal. To enable to optimize increased traffic with...
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Hybrid Finite Element Method Development for Offshore Structures’ Calculation with the Implementation of Industry Standards
PublikacjaIn the design process of offshore steel structures, it is typical to employ commercial calculation codes in which simulation and evaluation of results are performed on the basis of the available standards (e.g. API, DNV, Lloyds). The modeling and solution rely on finite element methods and cover the simulation of the structure’s properties along with the influence of the marine environment – sea currents, wave and wind loading,...
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublikacjaThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Hybrid Finite Element Method Development for Offshore Structures’ Calculation with the Implementation of Industry Standards
PublikacjaIn the design process of offshore steel structures, it is typical to employ commercial calculation codes in which simulationand evaluation of results are performed on the basis of the available standards (e.g. API, DNV, Lloyds). The modelingand solution rely on finite element methods and cover the simulation of the structure’s properties along with the influenceof the marine environment – sea currents, wave...
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Enabling Deeper Linguistic-based Text Analytics – Construct Development for the Criticality of Negative Service Experience
PublikacjaSignificant progress has been made in linguistic-based text analytics particularly with the increasing availability of data and deep learning computational models for more accurate opinion analysis and domain-specific entity recognition. In understanding customer service experience from texts, analysis of sentiments associated with different stages of the service lifecycle is a useful starting point. However, when richer insights...
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Software Factory project for enhancement of student experiential learning
PublikacjaProviding opportunities for students to work on real-world software development projects for real customers is critical to prepare students for the IT industry. Such projects help students to understand what they will face in the industry and experience real customer interaction and challenges in collaborative work. To provide this opportunity in an academic environment and enhance the learning and multicultural teamwork experience,...
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Waste printer ink as modifier for natural rubber/carbon black composites: No haste, use waste
PublikacjaFrom a sustainability perspective, achieving a greener future with a minimal carbon footprint requires maximizing waste materials' reuse. The four pillars of satisfying customer demands are processing, price, properties, and performance. Along with such a global policy, this work seeks to utilize waste printer ink (WPI) as a source of carbon in combination with low- and high-surface carbon black (LCB and HCB, respectively) additives...
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Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices
PublikacjaThe paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublikacjaThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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A note on the applications of artificial intelligence in the hospitality industry: preliminary results of a survey
PublikacjaIntelligent technologies are widely implemented in different areas of modern society but specific approaches should be applied in services. Basic relationships refer to supporting customers and people responsible for services offering for these customers. The aim of the paper is to analyze and evaluate the state-of-the art of artificial intelligence (AI) applications in the hospitality industry. Our findings show that the major...
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UNIVERSITY - COMPANY COOPERATION IN THE CONTEXT OF THE GEODESY AND CARTOGRAPHY DEVELOPMENT
PublikacjaThis article presents aspects of the cooperation between university and the company, on the example of Polish technical universities, which educate students, in the field of geodesy and cartography (among many others. Nowadays scientific development is one of the most important elements affecting the economy of the country. This involves continuous contact between the two parties, the business community and the scientific societies....
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The Use of Big Data in Regenerative Planning
PublikacjaWith the increasing significance of Big Data sources and their reliability for studying current urban development processes, new possibilities have appeared for analyzing the urban planning of contemporary cities. At the same time, the new urban development paradigm related to regenerative sustainability requires a new approach and hence a better understanding of the processes changing cities today, which will allow more efficient...
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Limiting distribution of the three-state semi-Markov model of technical state transitions of ship power plant machines and its applicability in operational decision-making.
PublikacjaThe article presents the three-state semi-Markov model of the process {W(t): t 0} of state transitions of a ship power plant machine, with the following interpretation of these states: s1 – state of full serviceability, s2 – state of partial serviceability, and s3 – state of unserviceability. These states are precisely defined for the ship main engine (ME). A hypothesis is proposed which explains the possibility of application...
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Interactive Prototypes in Teaching User-Centred Design and Business Process Modelling
PublikacjaThis publication describes experiences gathered during the use of interactive prototyping in two areas: design of user interfaces for a touch screen information kiosk and interactive prototyping of business processes. Prototyping is promoted here as a technique useful for both visualizing design concepts and for stimulating communication within relevant teams. Developing interactive prototypes of use interfaces is discussed here...
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublikacjaThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Development of a simulation model of the activities of a transport and forwarding enterprise in the organization of international road cargo transportation
PublikacjaThe object of this study is the process of planning the work of a transport and forwarding company when serving different categories of customers who need organizational support for the delivery of goods by road transport in international traffic. The solved problem is due to the need to devise recommendations for organizing the work of forwarders when interacting with customers of transport and forwarding services that export...
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Sustainable energy consumption – Empirical evidence of a household in Poland
PublikacjaThere is an expected increase in the demand for electricity from households in European countries. The outcome of the growing proportion of renewable energy sources in the energy supply mix should result in improved customer awareness regarding their electricity usage. Additionally, they must assume a more proactive role in overseeing their electricity usage. Innovation and pollution management have become crucial catalysts for...
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User Authentication by Eye Movement Features Employing SVM and XGBoost Classifiers
PublikacjaDevices capable of tracking the user’s gaze have become significantly more affordable over the past few years, thus broadening their application, including in-home and office computers and various customer service equipment. Although such devices have comparatively low operating frequencies and limited resolution, they are sufficient to supplement or replace classic input interfaces, such as the keyboard and mouse. The biometric...
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I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers
PublikacjaNew technologies and a new way of looking at the life of future generations, open up new perspectives of entrepreneurial activities. One of them is to run a blog. Although the first blogs appeared many years ago and earning money from running them is also known to bloggers, little research is devoted to this form of entrepreneurship. The analysis of this phenomenon was carried out using the netnography method, which is not common...
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Fire Protection and Materials Flammability Control by Artificial Intelligence
PublikacjaFire safety has become a major challenge of materials developers because of the massive production of organic materials, often combustibles, and their use for different purposes. In this sense, fire safety is critically considered in the development of engineering materials [1, 2]. The multiplicity of parameters contributing to the development of formulation of flame-retardant materials from one side and the sustainability concerns...
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Factors of successful client co-production in knowledge-intensive business services
PublikacjaPurpose This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Design/methodology/approach The paper is based on an in-depth...
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Client co-production in knowledge-intensive business services (KIBS): Case study analysis
PublikacjaPurpose: This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Methodology: The paper is based on an in-depth analysis...
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Doskonalenie strumienia wartości
PublikacjaKsiążka ta ma na celu praktyczne ujęcie problemu optymalizacji przedsiębiorstwa opartej na koncepcji Lean (z ang. Lean – szczupły) i jej narzędziu Mapowania Strumienia Wartości. ---- Tu pobierzesz jej pełną treść w wersji elektronicznej: https://drive.google.com/file/d/1xNrdiuOHKpyjzG5dY3ocFG8fp2hY1b9C/view?usp=sharing ---- Prezentowane...
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Model transformacji organizacji informatycznej
PublikacjaW obecnych realiach przedsiębiorstw zmienia się rola informatyki. Tradycyjnie pojmowany dział informatyki był dostawcą technologii i systemów informatycznych. Tak pojmowana organizacja informatyczna dostarczała swojemu macierzystemu przedsiębiorstwu komponentów technologicznych: np. infrastruktury informatycznej: sieci lokalnych, łączy do sieci Internet, systemów klasy ERP (systemy zarządzania przedsiębiorstwem, ang. Enterprise...
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Zarządzanie zapasami dla praktyków
PublikacjaDążenie do redukcji zapasów jest naturalnym trendem wszystkich przedsiębiorstw dbających o dostęp do tzw. wolnej gotówki. 11 lat prowadzonych przeze mnie obserwacji w toku realizowanych kilkuset projektów wskazuje, że tylko ok 0,5% przedsiębiorstw (w danym momencie) nie zajmuje się pracą nad obniżeniem zapasów. Jak ta redukcja zapasów zazwyczaj się odbywa? Szef stawia cel swojemu zespołowi: „dziś rotacja naszego zapasu...