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Wyniki wyszukiwania dla: Homo consumens
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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HOMO-JOURNAL OF COMPARATIVE HUMAN BIOLOGY
Czasopisma -
Homo- i heteroleptyczne związki koordynacyjne metali przejściowych z pochodnymi imidazolu, ze szczególnym uwzględnieniem 4(5)-(β-hydroksyetylo)imidazolu – badania strukturalne i spektroskopowe w ciele stałym i roztworze
PublikacjaRozprawa doktorska porusza zagadnienia związane z syntezą oraz właściwościami związków koordynacyjnych metali przejściowych z pochodnymi imidazolu. Główna uwaga poświęcona jest 4(5)-(β-hydroksyetylo)imidazolowi — występującemu naturalnie ligandowi, będącemu hydroksylowym analogiem histaminy, o zwyczajowej nazwie histaminol. Praca skupia się na ligandach zbliżonych strukturalnie do 4(5)-(β-hydroksyetylo)imidazolu oraz wykazującymi...
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Application of cold atmospheric pressure plasmas for high-throughput production of safe-to-consume beetroot juice with improved nutritional quality
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The Role of Catholicism in Shaping a Culture of Sustainable Consumption
PublikacjaThe paper presents the potential of religions, in particular Christianity, in shaping a culture of sustainable consumption (a culture of moderation). It focuses on the contribution of the Catholic tradition, which is, to some extent, complemented by statements representing other Christian denominations. Based on an analysis of relevant sources, it identifies risks arising from the prevalence of a consumer culture, which results...
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Typologia aktywności online konsumenta w zakresie marki
PublikacjaWeb 2.0 daje konsumentom nieograniczone możliwości wchodzenia w interakcje, wypowiadania się, udostępniania oraz kreowania treści dotyczących produktów i marek. Tego typu aktywność konsumentów, która ma miejsce w Internecie (tzw. COBRA), stanowi wielką wartość dla firm. Niniejszy artykuł stanowi pierwszą próbę przedstawienia pełnej klasyfikacji tego typu zachowań w trzech głównych kategoriach (konsumpcji, kontrybucji i kreacji),...
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International Review of Retail Distribution and Consumer Research
Czasopisma -
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Czasopisma -
Journal of Marketing and Consumer Behaviour in Emerging Markets
Czasopisma -
Quantitative assessment of the main antioxidant compounds, antioxidant activities and FTIR spectra from commonly consumed fruits, compared to standard kiwi fruit
PublikacjaBioactive compounds (polyphenols and ascorbic acid) and dietary fibers, and related antioxidant activities of commonly consumed apples, bananas, peaches, pears, blond and red grapefruits, pomelos, oranges, lemons, red plums, white grapes, mango, persimmon and strawberries grown in the same geographical and climatic conditions were compared with standard kiwi fruit. The presence of polyphenols was studied by Fourier transform infrared...
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Inconsistency in the Ergogenic Effect of Caffeine in Athletes Who Regularly Consume Caffeine: Is It Due to the Disparity in the Criteria That Defines Habitual Caffeine Intake?
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TiO2-C nanocomposite synthesized via facile surfactant-assisted method as a part of less energy-consuming LED-based photocatalytic system for environmental applications
PublikacjaA novel facile method was used to incorporate carbon into the titania structure. An alternative synthesis method of carbon-doped TiO2 has been proposed by using a widely used and cheap surfactant. During the process, cetyltrimethylammonium bromide plays a dual role, as a morphology modifier and as a carbon source. The presented approach allows obtained TiO2-C nanostructures to be anatase nanocrystals with carbon being deposited...
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An in situ derivatization – dispersive liquid–liquid microextraction combined with gas-chromatography – mass spectrometry for determining biogenic amines in home-made fermented alcoholic drinks
PublikacjaA novel dispersive liquid–liquid microextraction (DLLME) gas chromatography mass-spectrometry(GC–MS) method was developed for the determination of 13 biogenic amines in home-made wine sam-ples. The method allows to simultaneous extraction and derivatization of the amines providing a simpleand fast mode of extract enrichment. During the study, two different procedures were examined. Sta-tistical analysis was performed to choose...
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The miniaturised emission chamber system and home-made passive flux sampler studies of monoaromatic hydrocarbons emissions from selected commercially-available floor coverings
PublikacjaThe estimation of the emission rate of organic compounds released from various types of indoor materials can be performed using stationary environmental test chambers (ETC) classified as ex-situ methods or small-scale portable analytical devices based on the use of passive technique at the stage of analytes sampling from the gaseous phase (in-situ methods). The paper presents results of emissions of selected organic compounds from...
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Sustainable Fashion in Poland—Too Early or Too Late?
PublikacjaThis article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and...
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Study washboarding phenomenon in frame sawing machines
PublikacjaPraca dotyczy zjawiska washboarding cechującego się powstawaniem na piłowanej powierzchni sinusoidalnego profilu w przekroju poprzecznym i wzdłużnym. Wzór ten jest efektem drgań poprzecznych piły. Przedstawiono wyniki analiz teoretycznych oraz badań eksperymentalnych, w których wykazano, że zjawisko w przypadku pilarek ramowych jest efektem drgań wymuszonych brzeszczotu oraz regeneracji powstałej fali pierwotnej.
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Molecular modelling of a psychrophilic β-galactosidase
PublikacjaAntarktyczny szczep, gram-ujemnych bakterii, wyizolowanych z przewodu pokarmowego kryla z gatunku Thyssanoessa macrura, sklasyfikowany na podstawie analizy sekwencji nukleotydowej geny 16S rDNA jako Pseudoalteromonas sp. 22b jest producentem wewnątrzkomórkowej zimnolubnej beta-galaktozydazy. Ponieważ enzym ten wykazuje wysoką aktywność katalityczną w zakresie temperatur od 0 do 30 stC, stanowi on atrakcyjny biokatalizator, użyteczny...
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Power of the SMR brainwaves in the mental imagery experiment in sport: the "Your Home Venue" scenario.
Dane BadawczeThe data were collected to perform research on the neural oscillation during mental imagery in sport. The study's main aim was to examine the cortical correlations of imagery depending on instructional modality (guided vs self-produced) using various sport-related scripts. The research was based on the EEG signals recorded during the session with the...
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Risorsa Uomo: Rivista di Psicologia del Lavoro e dell’Organizzazione
Czasopisma -
Composition and distribution of meiofauna, including nematode genera, in two contrasting Arctic beaches.
PublikacjaPraca dotyczy porównania zbiorowiska meiofauny, ze szczególnym uwzględnieniem nicieni, na dwóch różnych plażach Arktycznych. Badania prowadzono na Wyspie Niedzwiedziej należącej do archipelagu Svalbard.
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Badanie aktywności online polskich konsumentów dotyczącej marek
PublikacjaRozwój nowych trendów w internecie, a w szczególności Web 2.0, spowodował wzrost społecznego zaangażowania internautów oraz dalszy rozwój kanałów społecznościowych i tym samym różnego typu platform interaktywnych. Internet zachęca internautów do interakcji z witrynami, a za ich pośrednictwem z innymi użytkownikami sieci. Umożliwia im tworzenie treści na temat różne tematy, w tym na przykład związany z markami produktów. Dzięki...
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Edible Lepidoptera as human foods – a comprehensive review
PublikacjaAs the global population continues to grow, traditional protein sources like meat and fish are becoming increasingly unsustainable due to their environmental impact. Edible insects, on the other hand, are highly nutritious, require minimal resources to produce, and emit significantly fewer greenhouse gases than traditional livestock. Lepidoptera, one of the most diverse insect orders, contains some popular edible species that have...
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Power of the low alpha brainwaves in the mental imagery experiment in sport: the "Your Home Venue" scenario.
Dane BadawczeThe data were collected to perform research on the neural oscillation during mental imagery in sport. The study's main aim was to examine the cortical correlations of imagery depending on instructional modality (guided vs self-produced) using various sport-related scripts. The research was based on the EEG signals recorded during the session with the...
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Power of the high alpha brainwaves in the mental imagery experiment in sport: the "Your Home Venue" scenario.
Dane BadawczeThe data were collected to perform research on the neural oscillation during mental imagery in sport. The study's main aim was to examine the cortical correlations of imagery depending on instructional modality (guided vs self-produced) using various sport-related scripts. The research was based on the EEG signals recorded during the session with the...
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Current trends in consumption of multimedia content using online streaming platforms: A user-centric survey
PublikacjaIn its early days, consumption of multimedia content was only possible at a stationary terminal device. The music player was located at home, and had to have a physical drive. Over the last decade, there has been an enormous increase in the number of online streaming platforms. These services enable users to consume rich multimedia content on various devices. Thanks to the widespread and availability of portable devices, any person...
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Decentralized energy systems. Social aspects of energy production and use (10h, 2 ECTS credits)
Kursy OnlineThe main aim of the course is to introduce students to the socio-political aspects of the decentralization of energy systems. The motivation behind these changes is not only due to technological developments or economic issues. The main driving force are wider social and political trends. Many energy supply projects that are being developed and implemented today assume an active role for consumers in energy production, who become...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublikacjaRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Prebiotics and probiotics in food
PublikacjaNowadays, food is not only used to satisfy hunger and is a source of nutrients, but is also considered a factor that directly affects human health. Consumers are looking for high-quality products that contain bioactive ingredients that affect the proper functioning of the body and good mood. Functional foods, which must exhibit health benefits when consumed as part of a balanced diet, are becoming increasingly popular among health-conscious...
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Wydawnictwo Warszawskiej Prowincji Redemptorystów Homo Dei
Wydawnictwa -
IEEE Consumer Communications and Networking Conference
Konferencje -
Education programmes as an element of limiting space and social barriers.CTA Home : Accessible Transportation : TRANSED 2007 [online]. [dostęp 2007.12.31]. Dostępny w World Wide Web: http: //www.tc.gca.ca - TRANSED 2007 COMOTRED
PublikacjaThe article presents education programme " Creating common space" introduced by Gdansk University of Technology - Architecture Department ( Poland) and local authorities. It also contains workshops " Cities without barriers" carried out in Pomeranian cities, where students are taught an additional subject " Designing common space". Liquidation of space barriers is necessary to help the disabled live their lives, develop and become...
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Angulo Recto-Revista de Estudios Sobre la Ciudad Como Espacio Plural
Czasopisma -
List of initial and final geometries of hybrid organic-inborganic perovskites
Dane BadawczeList of initial and optimized geometries of hybrid organic-inorganic perovskites. Calculations were performed on DFT level of theory. Those results were reported in the Influence of Orientational Disorder on the Optical Absorption Properties of the Hybrid Metal‐Halide Perovskite CH3NH3PbI3 publication. Geometries, HOMO, LUMO, Band gap energies are concatenated...
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Jacek Rumiński prof. dr hab. inż.
OsobyWykształcenie i kariera zawodowa 2022 2016 2002 1995 1991-1995 Tytuł profesora Habilitacja Doktor nauk technicznych Magister inżynier Prezydent RP, dziedzina nauk inżynieryjno-technicznych, dyscyplina: inzyniera biomedyczna Politechnika Gdańska, Biocybernetyka i inżyniera biomedyczna, tematyka: „Metody wyodrębniania sygnałów i parametrów z różnomodalnych sekwencji obrazów dla potrzeb diagnostyki i wspomagania...
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Occurrence and Levels of Biogenic Amines in Beers Produced by Different Methods
PublikacjaThe concentration of biogenic amines (BAs) in beer depends, among other factors, on the activity of microorganisms, in particular lactic acid bacteria. In this work an analytical method based on derivatization with tosyl chloride and high-performance liquid chromatography-tandem mass spectrometry (HPLC-MS/MS) was used to determine 17 BAs in samples of commercially available beers, and to monitor the changes in concentration of...
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DAB vs DAB+ Radio Broadcasting: a Subjective Comparative Study
PublikacjaIn the age of digital media, delivering high quality content to consumers is one of the most demanding tasks. There exist numerous broadcasting standards, with different pros and cons, and the DAB/DAB (Digital Audio Broadcasting) system is one of the most popular among them. From an engineer’s perspective, efficient resource management under limited bandwidth conditions has always been a challenge. In this paper a subjective quality...
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Journal of Retailing and Consumer Services
Czasopisma -
IEEE TRANSACTIONS ON CONSUMER ELECTRONICS
Czasopisma -
International Journal of Consumer Studies
Czasopisma -
EU state aid - compatible with the internal market for social reasons
Dane BadawczeThe dataset encompasses a choice of Polish and foreign bibliography, together with a list of important individual EC decisions issued in the period 2007-2013 on state aid delivered to final consumers for social reasons ( in Poland and in selected UE member states), in form of different financial instruments. Thanks to this compilation the reader is...
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Latest Insights on Novel Deep Eutectic Solvents (DES) for Sustainable Extraction of Phenolic Compounds from Natural Sources
PublikacjaPhenolic compounds have long been of great importance in the pharmaceutical, food, and cosmetic industries. Unfortunately, conventional extraction procedures have a high cost and are time consuming, and the solvents used can represent a safety risk for operators, consumers, and the environment. Deep eutectic solvents (DESs) are green alternatives for extraction processes, given their low or non-toxicity, biodegradability, and reusability....
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Fibrillar aggregates in powdered milk
PublikacjaThis research paper addresses the hypothesis that powdered milk may contain amyloid fibrils. Amyloids are fibrillar aggregates of proteins. Up to this time, research on the presence of amyloids in food products are scarce. To check the hypothesis we performed thioflavin T fluorescence assay, X-ray powder diffraction, atomic force microscopy and fluorescence microscopy imaging. Our preliminary results show that commercially available...
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Implementing artificial intelligence in forecasting the risk of personal bankruptcies in Poland and Taiwan
PublikacjaResearch background: The global financial crisis from 2007 to 2012, the COVID-19 pandemic, and the current war in Ukraine have dramatically increased the risk of consumer bankruptcies worldwide. All three crises negatively impact the financial situation of households due to increased interest rates, inflation rates, volatile exchange rates, and other significant macroeconomic factors. Financial difficulties may arise when the...
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Personal bankruptcy prediction using machine learning techniques
PublikacjaIt has become crucial to have an early prediction model that provides accurate assurance for users about the financial situation of consumers. Recent studies have focused on predicting corporate bankruptcies and credit defaults, not personal bankruptcies. Due to this situation, the present study fills the literature gap by comparing different machine learning algorithms to predict personal bankruptcy. The main objective of the...
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Principles of smoking
PublikacjaTreatment of a large variety of foods with wood smoke has been practiced for centuries—predominantlymeats, poultry, and fish, but also scallops, cheeses, prunes, paprika, and themalt used to produce whiskey and some sorts of beer.The process usually includes salting and partial drying; it may also be coupled with heating. The aim is to increase the shelf life of the products, prevent food poisoning, and add a desirable smoky flavor....
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Tomasz Korol dr hab. inż.
OsobyWykształcenie Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2001) University of Applied Sciences Stralsund (1999) Stopień naukowy Doktor habilitowany – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2015) Doktor – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2004) Zatrudnienie Politechnika Gdańska: profesor uczelni (od 2019); profesor nadzwyczajny (2017-2019); adiunkt (2004-2016); asystent (2001-2004) I-Shou...
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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home e-assignments
Kursy Online -
The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublikacjaPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...