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Search results for: CRISIS OF MARKETING COMMUNICATION
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Using Fast Frequency Hopping Technique to Improve Reliability of Underwater Communication System
PublicationAcoustic underwater communication systems designed to work reliably in shallow coastal waters must overcome major limitations such as multipath propagation and the Doppler effect. These restrictions are the reason for the complexity of receivers being built, whose task is to decode a symbol on the basis of the received signal. Additional complications are caused by the low propagation speed of the acoustic wave in the water and...
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Underwater acoustic communication system using broadband signal with hyperbolically modulated frequency
PublicationThe implementation of reliable acoustic underwater communication in shallow waters is a scientific and engineering challenge, mainly due to the permanent occurrence of the multipath phenomenon. The article presents the concept of a transmission system using a broadband signal with hyperbolically modulated frequency (HFM) to transmit data symbols and synchronize data frames. The simulation tests were carried out in channels with...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Karhunen-Loeve-based approach to tracking of rapidly fading wireless communication channels
PublicationWhen parameters of wireless communication channels vary at a fast rate, simple estimation algorithms, such as weighted least squares (WLS) or least mean squares (LMS) algorithms, cannot estimate them with the accuracy needed to secure the reliable operation of the underlying communication systems. In cases like this, the local basis function (LBF) estimation technique can be used instead, significantly increasing the achievable...
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Economic Crisis, Trust and Socio-Economic Aspects of Sustainable Development
PublicationW artykule podjęto tematykę relacji pomiędzy kryzysem ekonomicznym i kryzysem zaufania. Omówiono elementy kreujące i destruktywne w procesie budowy zaufania w gospodarce. Przedstawiono konsekwencje wynikające z zachowań uczestników procesów ekonomicznych oraz relacje zachodzące pomiędzy statusem materialnym inwestorów, a akceptowaniem przez nich wyższego poziomu ryzyka i spadkiem zaufania do systemu ekonomicznego. Wskazano istotność...
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Estimation of Coherence Bandwidth for Underwater Acoustic Communication Channel
PublicationA shallow underwater acoustic communication channel is characterized by strong multipath propagation. The signal reaching the receiver consists of a direct waveform and a number of its delayed and suppressed replica. A significant time dispersion of the transmitted signal and selective fading of its spectrum are observed. Coherence bandwidth defines maximal bandwidth, wherein the channel amplitude characteristic remains constant...
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Toward Fast Calculation of Communication Paths for Resilient Routing
PublicationUtilization of alternate communication paths is a common technique to provide protection of transmission against failures of network nodes/links. However, a noticeable delay is encountered when calculating the relevant sets of disjoint paths using the available algorithms (e.g., using Bhandari’s approach). This, in turn, may have a serious impact on the ability of a network to serve dynamic demands...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Broadband communication solutions for maritime ITSs: Wider and faster deployment of new e-navigation services
Publicationn its initial part, the paper presents an overview of popular technologies and systems currently developed or employed in maritime communication. These solutions are used to provide both ship-to-ship and ship-to-shore communication for the purpose of supporting specific services, often dedicated to maritime safety and e-navigation. Utility of such communication systems have been thoroughly verified over the years and their strengths...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublicationIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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A navigation device utilizing body communication channel for mobile wearable systems
PublicationA novel touch sensor utilizing a body communication technology is presented in the paper. The proposed device accepts orders (gestures) only from a person wearing it. Moreover, when comparing it to a similar, however an optical one, it appears as a less power consumable. Preliminary results of its properties examination are presented and discussed. Additionally, the developed sensor allows to measure a human body the electrical...
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Subjective Quality Evaluation of Underground BPL-PLC Voice Communication System
PublicationDesigning a reliable voice transmission system is not a trivial task. Wired media, thanks to their resistance to mechanical damage, seem an ideal solution. The BPL-PLC (Broadband over Power Line – Power Line Communication) cable is resilient to electricity stoppage and partial damage of phase conductors. It maintains continuity of transmission in case of an emergency situation, including paramedic rescue operations. These features...
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A survey of strategies for communication networks to protect against large-scale natural disasters
PublicationRecent natural disasters have revealed that emergency networks presently cannot disseminate the necessary disaster information, making it difficult to deploy and coordinate relief operations. These disasters have reinforced the knowledge that telecommunication networks constitute a critical infrastructure of our society, and the urgency in establishing protection mechanisms against disaster-based disruptions. Hence, it is important...
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The Latest Advances in Wireless Communication in Aviation, Wind Turbines and Bridges
PublicationPresent-day technologies used in SHM (Structural Health Monitoring) systems in many implementations are based on wireless sensor networks (WSN). In the context of the continuous development of these systems, the costs of the elements that form the monitoring system are decreasing. In this situation, the challenge is to select the optimal number of sensors and the network architecture, depending on the wireless system’s other parameters...
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Disruption of the communication process on the example of ALEP-PL web application
PublicationBy creating a dedicated web service, such as the presented ALEP-PL solution, you can not assume that its users have suffcient knowledge of the energy sector. This application is dedicated to the local energy planning. The ALEP-PL makes it easier to incorporate in the planning of key players in the local energy market. This group of ALEP-PL users represents mainly the ocials of energy companies and specialist offcers. In the paper...
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Remote communication in Scrum teams - a COVID-19 preventive measure or work time optimisation?
PublicationThe article presents the impact of remote work, resulting from the COVID-19 pandemic, on the functioning of Scrum teams. Attempts have been made to analyse the positive and negative aspects of remote work. The article also looks at the impact of remote work on the level of communication and efficiency of Scrum teams. For this purpose, the author conducted research on a sample of 40 organisations that declared to use Scrum methodology,...
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EVALUATION OF THE USE OF M2M-TYPE NB-IoT AND LTE TECHNOLOGIES FOR MARITIME COMMUNICATION SYSTEMS
PublicationThe development of IoT (the Internet of Things) wireless transmission opens a new era in communication systems. In the next years, the development and implementation of IoT systems will be very dynamic. It can be seen that the solutions of LTE – NB-IoT (Long Term Evolution – Narrowband IoT) transmission devices are implemented in a wide range of terrestrial solutions, e.g. smart grids. This paper aims to analyse the possibility...
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Hidden Markov Models for Visual Processing of Marketing Leaflets
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Multi-channel radio-over-fiber communication systems through modulation instability phenomenon
PublicationRecent advancements in Radio-over-Fiber (RoF) technology have positioned it as a promising solution for highcapacity wireless communications. This paper explores novel applications of RoF systems in enhancing phased array antenna (PAA) performance for multi-channel wireless communication applications through the modulation instability (MI) phenomenon. Utilizing fibers experiencing MI with varying group velocity dispersions (β2)...
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Multiple-Input Multiple-Output Technique for Underwater Acoustic Communication System
PublicationThe performance of an underwater acoustic communication (UAC) system is limited due to tough propagation conditions in the UAC channel. Multiple-Input Multiple-Output (MIMO) technique can improve the reliability of the data transmission system, increase its speed, increase its range, and reduce the energy consumption. The paper presents an implementation method of MIMO technique in the form of coding the Space-Time Block Code and...
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Gender and Digital Divide - Information and Communication Technologiesand their Impact on Equality
PublicationIn the entire Europe more women than men graduate from tertiaryeducation institutes. However, they are underrepresented in scientific and engineering disciplines. Women researchers still constitute a minority in the Government and Higher Education Sectors. A number of industry reports highlight a low number of women in IT occupations49. This has led to a variety of public policy measures, such as subsidies on community provision,...
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Limitations of WSSUS modeling of stationary underwater acoustic communication channel
PublicationPerformances of underwater acoustic communication (UAC) systems are strongly related to specific propagation conditions of the underwater channel. Due to their large variability, there is a need for adaptive matching of the UAC systems signaling to the transmission properties of the channel. This requires a knowledge of instantaneous channel characteristics, in terms of the specific parameters of stochastic models. The wide-sense...
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Multimodal system for diagnosis and polysensory stimulation of subjects with communication disorders
PublicationAn experimental multimodal system, designed for polysensory diagnosis and stimulation of persons with impaired communication skills or even non-communicative subjects is presented. The user interface includes an eye tracking device and the EEG monitoring of the subject. Furthermore, the system consists of a device for objective hearing testing and an autostereoscopic projection system designed to stimulate subjects through their...
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Design of OFDM-based radio communication systems for coast-to-sea and coast-to-air propagation environments
PublicationIn the paper the study of radio communication system design process for systems based on OFDM transmission is considered. The signal propagation model for 1.4 GHz frequency band is discussed, and the study of signal propagation characteristics, important from the point of view of OFDM system design, is presented. The methodology of OFDM interface design is proposed and some characteristics of the OFDM-based radio communication...
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Study on Speech Transmission under Varying QoS Parameters in a OFDM Communication System
PublicationAlthough there has been an outbreak of multiple multimedia platforms worldwide, speech communication is still the most essential and important type of service. With the spoken word we can exchange ideas, provide descriptive information, as well as aid to another person. As the amount of available bandwidth continues to shrink, researchers focus on novel types of transmission, based most often on multi-valued modulations, multiple...
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Event-Triggered Communication in Cooperative, Adaptive Model Predictive Control of a Nuclear Power Plant’s Turbo–Generator Set
PublicationThis paper discusses the issue of optimizing the communication between the components of a cooperating control system formed by a pair of MPC controllers of a nuclear power plant turbine set using online recursive least squares identification. It is proposed to use event-triggered communication, i.e., sending information only at selected time instants, as opposed to the standard approach where communication is triggered by time...
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Identification of Fast Time-varying Communication Channels Using the Preestimation Technique
PublicationAccurate identification of stochastic systems with fast-varying parameters is a challenging task which cannot be accomplished using model-free estimation methods, such as weighted least squares, which assume only that system coefficients can be regarded as locally constant. The current state-of-the-art solutions are based on the assumption that system parameters can be locally approximated by a linear combination of appropriately...
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Wake-Up Receiver for Underwater Acoustic Communication Using in Shallow Water
PublicationA data frame transmitted over the underwater acoustic channel usually begins with a preamble. Therefore, underwater communication systems have a dedicated receiver that constantly listens to the preamble signals. A receiver that is to work effectively in shallow waters must have solutions that effectively reduce the impact of the permanently occurring multipath propagation. The article presents a solution based on complementary...
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Next generation ITS implementation aspects in 5G wireless communication network
PublicationIn the paper the study of Intelligent Transportation systems implementation in the 5G wireless communication network is presented. Firstly, small-cell concept in Ultra Dense Heterogeneous network was analyzed. Secondly, the 5G network requirements were presented which are important from the point of view of transportation systems development. Next, the study on the 5G network architectures proposals dedicated to the ITS systems...
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Scholarly communication activities in the fields of chemistry and economics. A Polish perspective
PublicationThis study examines the scholarly communication activities in two scientific fields, chemistry and economics, in a Polish context. The dissertation aims at investigating what characterises the publishing choices of researchers and what supplementary forms for the dissemination of research output are used by scholars. In addition, the paper is looking into what are the views and awareness of open access and institutional repositories...
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Linux scheduler improvement for time demanding network applications, running on Communication Platform Systems
PublicationCommunication Platform Systems as ex. ATCA standard blades located in standardized chassis provides high level communication services between system peripherals. Each ATCA blade brings dedicated functionality to the system but can as well exist as separated host responsible for servicing set of task. According to platform philosophy these parts of system can be quite independent against another solutions provided by competitors....
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Forest clear-cuts as additional habitat for breeding farmland birds in crisis
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Managing Unemployment under COVID-19 Conditions (States of Emergency or Crisis)
PublicationRising unemployment is one of the consequences of the COVID-19 pandemic in many countries. This, in turn, has forcedpolicymakers to respond immediately with policy tools to minimize unemployment. The purpose of our study is to contribute toempirical knowledge by looking at activities of 40 local government units to counteract unemployment in the cross-border regionon the Polish side. In doing this, our study contributes to the...
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Poland’s polar policy in the face of the Arctic Council 2022 cooperation crisis
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Intercomparison on measurements of PCBs in pork fat during the Belgian PCB-crisis
PublicationW pracy przedstawiono wyniki porównania międzylaboratoryjnego oznaczania PCB w tłuszczu wieprzowym. Porównanie międzylaboratoryjne przeprowadzono w związku z tzw. "belgijskim kryzysem PCB" w latach 1999-2000. W porównaniu uczestniczyło 31 laboratoriów. Materiałem do badań były wyprodukowane w Instytucie Metod i Pomiarów Odniesienia (IRMM) w Geel - Belgia, trzy materiały odniesienia zawierające PCB w tłuszczu wieprzowym (suma PCB...
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Multimodal Approach For Polysensory Stimulation And Diagnosis Of Subjects With Severe Communication Disorders
Publicationis evaluated on 9 patients, data analysis methods are described, and experiments of correlating Glasgow Coma Scale with extracted features describing subjects performance in therapeutic exercises exploiting EEG and eyetracker are presented. Performance metrics are proposed, and k-means clusters used to define concepts for mental states related to EEG and eyetracking activity. Finally, it is shown that the strongest correlations...
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ADAPTIVE IDENTIFICATION OF TIME-VARYING IMPULSE RESPONSE OF UNDERWATER ACOUSTIC COMMUNICATION CHANNEL
PublicationThe transmission properties of underwater acoustic communication channel can change dynamically due to the movement of acoustic system transmitter and receiver or underwater objects reflecting transmitted signal. The time-varying impulse response measurement and estimation are necessary to match the physical layer of data transmission to instantaneous channel propagation conditions. Using the correlative measurement method, impulse...
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Hybrid Laboratory of Radio Communication With Online Simulators and Remote Access
PublicationContribution: Two toolsets for the remote teaching of radio communication laboratory classes: 1) online simulators for individual work of students and 2) a remote access system to laboratory workstations for group work. Initial assumptions and method of implementation of both tools are presented. Background: The COVID-19 pandemic has forced a change in teaching at all levels of education. The specificity of practical classes, such...
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PSYCHOMETRIC PROPERTIES OF THE POLISH VERSION OF THE GENERALIZED ANXIETY DISORDER 7-ITEM SCALE (GAD-7) IN A NON-CLINICAL SAMPLE OF EMPLOYEES DURING PANDEMIC CRISIS
PublicationObjectives: The COVID-19 outbreak is an example of a crisis that triggered an increase in generalized anxiety disorder. The study aims to validate the Polish version of the Generalized Anxiety Disorder 7-item scale (GAD-7) by Spitzer et al. among a non-clinical sample of employees and examine the invariance depending on the gender and age of working adults. Material and Methods: For assessing factor structure of the Polish version...
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Quantum channel capacities: multiparty communication
PublicationAnalizowane są różne aspekty wieloużytkownikowej komunikacji kwantowymi kanałami bez pamięci. Uogólnione zostały pewne znane rezultaty dotyczące komunikacji kwantowej w układzie jeden nadawca -jeden odbiorca. W szczególności pokazana została bezużyteczność komunikacji klasycznej ''w przód'' w procesie transmisji informacji kwantowej oraz równoważność definicji regionów pojemności opartych na różnych miarach wierności transmisji:...
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Dynamic Route Discovery Using Modified Grasshopper Optimization Algorithm in Wireless Ad-Hoc Visible Light Communication Network
PublicationIn recent times, visible light communication is an emerging technology that supports high speed data communication for wireless communication systems. However, the performance of the visible light communication system is impaired by inter symbol interference, the time dispersive nature of the channel, and nonlinear features of the light emitting diode that significantly reduces the bit error rate performance. To address these problems,...
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RECODIS: Resilient Communication Services Protecting End-user Applications from Disaster-based Failures
PublicationDisaster-based failures can seriously disrupt any communication network, making its services unavailable. Such disruptions may be caused by natural disasters, technology-related failures, or malicious attacks, and they are observably increasing in number, intensity and scale. When network services that are a part of critical infrastructure become unavailable, commercial and/or societal problems are inevitable. The issue of limiting...
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The (Un)Real City by Magdalena Abakanowicz: Guidelines for Cities in Times of Planetary Crisis
PublicationThree decades have passed since Magdalena Abakanowicz presented her concept of Bois de Nanterre — Arboreal Architecture, in response to a call for a broader reflection on approaches to urban landscaping and a reinterpretation of the meaning and evolution of the Grand Axis in Paris. This paper analyses the work presented by the artist from an urban planning perspective. It shows how the rich and multi-layered metaphor for the 21st-century...
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Restrictions of access to services and a decrease in their quality under crisis conditions – study results
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Volunteering in the front line of the Ukrainian refugee crisis: A brief report from Poland
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Quality Analysis of Audio-Video Transmission in an OFDM-Based Communication System
PublicationApplication of a reliable audio-video communication system, brings many advantages. With the spoken word we can exchange ideas, provide descriptive information, as well as aid to another person. With the availability of visual information one can monitor the surrounding, working environment, etc. As the amount of available bandwidth continues to shrink, researchers focus on novel types of transmission. Currently, orthogonal frequency...
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The dynamics of the total outputs of Japanese information and communication technology sectors: A further study
PublicationThe purpose of this study is to continue the previous studies which discussed the impacts of the changes of final demands on the total outputs of the Information and Communication Technology (ICT) sectors of the specific country. More specifically, this study aims to conduct a deeper analysis regarding these impacts. This study focuses on the case of Japan. This study employs a demand-pull Input-Output (IO) quantity model, one...
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Comparison of Customers’ Perception of the Quality of Poland-Turkey Electronic Marketing Solutions
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Perspectives of Transport Systems Development in the Light of Radio Communication Systems Evolution Towards 5G
PublicationIn the paper conditions of development and implementation of transport systems with reference to the development of radio communication networks towards 5G are presented. First, general properties of next generation systems are mentioned and their architecture. Moreover, planned characteristics of B4G and 5G systems are depicted which can significantly contribute to the promotion and development of transport systems. In particular...
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Sytuacja na rynku pracy w obszarze ''Zarządzanie i Marketing''. Dydaktyka marketingu w wyższej uczelni technicznej.
PublicationOd kilku lat obserwuje się wzrost bezrobocia wśród absolwentów wyższych uczelni. Recesja nie ominęła również absolwentów kierunku Zarządzanie i Marketing. Już nie wystarczą zdolności interpersonalne, znajomość języków obcych czy posługiwanie się komputerem. Nie wystarczy bierne szukanie pracy, polegające na zarejestrowaniu się w urzędzie pracy i czekanie na propozycje. Urzędy pracy zapewniają, że osobom z wyższym wykształceniem...