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Wyniki wyszukiwania dla: PERSONAL BRAND, EMPLOYER BRANDING, CORPORATE BRAND PERFORMANCE, CORPORATE BRAND REPUTATION, CORPORATE SOCIAL RESPONSIBILITY (CSR), KNOWLEDGE-INTENSIVE SERVICES (KIS)

  • Sustainable Knowledge Sharing Model for IT Agile Projects

    Publikacja

    - Rok 2022

    In order to overcome work environment challenges and remain competitive in the market, organisations must adapt. An organisation's competitiveness can be improved through knowledge sharing; however, improvement without responsibility can have a negative impact on the sociotechnical environment which people cannot fully comprehend. According to researchers, business involvement in sustainable development goals remains minimal [51]....

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  • Modern trends in internet marketing - Researching the virality of brands on social media channels

    Publikacja

    This paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.

  • Modern trends in internet marketing - Researching the virality of brands on social media channels

    Publikacja

    This paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.

  • Knowledge management implementation in small and micro KIBS : A categorization

    Publikacja

    - Knowledge and Process Management - Rok 2023

    he main goal of the paper is to provide a statistical categorization of small and micro knowledge-intensive business service (KIBS) companies, based on their knowledge management (KM) attitude. Since knowledge is the main production factor and output of these companies, it is essential to achieve a better understanding of how they manage this resource. A questionnaire-based survey was conducted on a sample of Polish small and micro...

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  • Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej

    Publikacja

    - Rok 2016

    Głównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...

  • Knowledge Sharing and Organizational Culture Dimensions: Does Job Satisfaction Matter?

    Publikacja

    The aim of this study is to examine how job satisfaction influences the relationship between company performance, knowledge sharing, and organizational culture, perceived through the prism of Hofstede’s cultural dimensions, controlled by company size and staff position. A survey of 910 Polish employees (mainly knowledge workers) with different roles and experiences across different industries was conducted. The data were analyzed...

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  • The condition of economies. Do most valuable global brands matter?

    Research background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...

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  • Religious social action and its organizational profiles

    Publikacja

    - Journal of Organizational Ethnography - Rok 2019

    Purpose Social action implemented by the Church via its affiliated entities, foundations and associations may be viewed as a uniform activity. In reality, however, several organizational profiles exist that depend on the origin of these organizations (lay or religious), the scope of their activities (local or general) and their dependence on resources (whether from public administration or civil society). The paper aims to discuss...

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  • The Most Valuable Global Brands and Condition of Economies: a Spatial Approach

    Publikacja

    Research background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...

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  • Limiting futile therapy as part of end-of-life care in intensive care units

    Publikacja
    • M. Damps
    • M. Gajda
    • L. Stołtny
    • M. Kowalska
    • E. Kucewicz-Czech

    - Anaesthesiology Intensive Therapy - Rok 2022

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  • Double-Blind Reputation vs. Intelligent Fake VIP Attacks in Cloud-Assisted Interactions

    Publikacja

    - Rok 2018

    We consider a generic model of Client-Server interactions in the presence of Sender and Relay, conceptual agents acting on behalf of Client and Server, respectively, and modeling cloud service providers in the envisaged "QoS as a Service paradigm". Client generates objects which Sender tags with demanded QoS level, whereas Relay assigns the QoS level to be provided at Server. To verify an object's right to a QoS level, Relay detects...

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  • An integrated e-learning services management system providing HD videoconferencing and CAA services

    Publikacja

    - Rok 2012

    In this paper we present a novel e-learning services management system, designed to provide highly modifiable platform for various e-learning tools, able to fulfill its function in any network connectivity conditions (including no connectivity scenario). The system can scale from very simple setup (adequate for servicing a single exercise) to a large, distributed solution fit to support an enterprise. Strictly modular architecture...

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  • Knowledge Risk Management in Organizations

    Publikacja

    - Rok 2018

    Purpose – Shorter product life cycles, greater demands from consumers for sustainable and eco-friendly products and services, and thus the need for constant market observation make today’s business environment a rather complex one, the one that is characterized not only by a number of opportunities but also by a number of risks. These risks are increasingly related to knowledge which, in turn, underlines the need for an updated...

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  • Badanie aktywności online polskich konsumentów dotyczącej marek

    Publikacja

    Rozwój nowych trendów w internecie, a w szczególności Web 2.0, spowodował wzrost społecznego zaangażowania internautów oraz dalszy rozwój kanałów społecznościowych i tym samym różnego typu platform interaktywnych. Internet zachęca internautów do interakcji z witrynami, a za ich pośrednictwem z innymi użytkownikami sieci. Umożliwia im tworzenie treści na temat różne tematy, w tym na przykład związany z markami produktów. Dzięki...

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  • Government in the metaverse: Requirements and suitability for providing digital public services

    Publikacja
    • M. Lnenicka
    • N. Rizun
    • C. H. Alexopoulos
    • M. Janssen

    - TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE - Rok 2024

    Digital government comprises all means to enable governments to interact with their constituents digitally. The metaverse provides a virtual reality environment where various activities can be carried out without physically visiting the places of interest, including the public authorities. Yet, how governments can use the metaverse is unknown. This paper aims to extend the understanding of the metaverse architecture requirements...

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  • Dynamic Compatibility Matching of Services for Distributed Workflow Execution

    Publikacja

    - Rok 2011

    The paper presents a concept and an implementation of dynamic learn-ing of compatibilities of services used in a workflow application. While services may have the same functionality, they may accept input and produce output in different formats. The proposed solution learns matching of outputs and inputs at runtime and uses this knowledge in subsequent runs of workflow applications. The presented solution was implemented in an...

  • Enhancing Availability for Critical Services

    Publikacja
    • T. Gomes
    • L. Martins
    • R. Girão-Silva
    • D. Tipper
    • A. Pašić
    • B. Vass
    • L. Garrote
    • U. J. Nunes
    • M. Zachariasen
    • J. Rak

    - Rok 2020

    Traditional approaches to provide classes of resilient service take the physical network availability as an input and then deploy redundancy and restoration techniques at various layers, often without full knowledge of mappings between layers. This makes it hard (and often inefficient) to ensure the high availability required by critical services which are typically a small fraction of the total traffic. Here, the innovative technique...

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  • O MNIEJ LUB BARDZIEJ SŁODKIM CUKRZE, CZYLI KILKA UWAG O ODPOWIEDZIALNOŚCI SPOŁECZNEJ FIRM RODZINNYCH I PRZEDSIĘBIORSTW SPOŁECZNYCH

    W artykule, przyjmując za punkt wyjścia teorię interesariuszy Freemana, autorki podjęły się refleksji na temat specyfiki odpowiedzialności społecznej firm rodzinnych i przedsiębiorstw społecznych. Przedsiębiorstwa społeczne, uznawane są powszechnie za ucieleśnienie pełnej, wręcz doskonałej formy odpowiedzialności społecznej. Z kolei przedsiębiorstwa rodzinne, charakteryzują się szczególną paletą interesariuszy oraz specyficznymi...

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  • Integrating Experience-Based Knowledge Representation and Machine Learning for Efficient Virtual Engineering Object Performance

    Publikacja

    - Procedia Computer Science - Rok 2021

    Machine learning and Artificial Intelligence have grown significant attention from industry and academia during the past decade. The key reason behind interest is such technologies capabilities to revolutionize human life since they seamlessly integrate classical networks, networked objects and people to create more efficient environments. In this paper, the Knowledge Representation technique of Set of Experience...

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  • A Reputation Scheme to Discourage Selfish QoS Manipulation in Two-Hop Wireless Relay Networks

    Publikacja

    - Rok 2018

    In wireless networks, stations can improve their received quality of service (QoS) by handling packets of source flows with higher priority. Additionally, in cooperative relay networks, the relays can handle transit flows with lower priority. We use game theory to model a two-hop relay network where each of the two involved stations can commit such selfish QoS manipulation. We design and evaluate a reputation-based incentive scheme...

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  • Knowledge Risks in the Sharing Economy

    Publikacja

    - Rok 2018

    This chapter presents a theoretical analysis of potential risks connected with knowledge that organizations operating in the sharing economy might potentially face. Nowadays, it can be stated that an increasing amount of individuals and organizations participate in sharing and exchanging data, information, and knowledge, as well as physical goods and services (Botsman & Rogers, 2011). The development of the sharing economy has...

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  • Knowledge management and factors influencing its implementation in small KIBS firms – evidence from Poland

    Publikacja

    - Rok 2020

    Purpose – Even if the notion of knowledge management (KM) has been introduced more than three decades ago, the application of this concept in the context of small firms has still not been sufficiently explored. The relatively few contributions, however, agree on the fact that small companies do not manage knowledge the same way as their larger counterparts. In order to fill this gap, the present paper aims to the investigate the...

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  • Susceptibility to tigecycline of Acinetobacter baumannii strains isolated from intensive care unit patients

    Publikacja

    - Anaesthesiology Intensive Therapy - Rok 2016

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  • Social Entrepreneurship Avenues for the Field Development through Research Paradigm Intersection Discussion

    The aim of this paper is to identify and provide key arguments for employing integrative approach in the choice of research paradigm for studying social entrepreneurship phenomenon. The fact that social entrepreneurship as a field of research is at its preliminary stage, serves as argument and gives freedom in the discussion of the choice of employing a research paradigm. The author does so through identifying commonalities and...

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  • Revising Entrepreneurial Orientation Construct in Social Enterprise

    Publikacja

    - Rok 2017

    Entrepreneurial behavior and entrepreneurial orientation (EO) have received significant scholarly attention in entrepreneurship and management research, but mainly in the commercial context. However, some attempts discussing such behavior and EO among non-profit organizations, but limited in the social enterprise context. The literature argues that EO is higher in such contexts (Zahra, Gedajlovic, Neubaum & Shulman, 2009; Lumpkin,...

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  • Integration of compute-intensive tasks into scientific workflows in BeesyCluster

    Publikacja

    - Rok 2006

    Artykuł prezentuje szczegóły projektowe i implementacyjne jak również symulacje naukowych scenariuszy z wymagającymi zadaniami na klastrach i komputerach PC. Autor wdrożył wsparcie dla scenariuszy naukowych do wcześniej opracowanego systemu BeesyCluster wdrożonego w Akademickim Centrum Komputerowym sieci TASK w Gdańsku na klastrze holk z 288 procesorami Itanium2. BeesyCluster pozwala użytkownikom na zarządzanie różnymi kontami...

  • Exploring governance among social co-operatives: three models from Poland

    There has been overly interest regarding social enterprise and social entrepreneurship in theory and practice. In this paper the author introduces the workings of governance of small social enterprises i.e. social co-operatives, acting in most cases for the purpose of work and social integration of the marginalized, at the bottom of the pyramid of socio-economic system. The aim of this paper is to provide insights into under researched...

  • Knowledge work and knowledge workers in knowledge-based economy - theoretical considerations

    It is often claimed that an organization is as good as people working in it and that talented workers are the driving force of an organization. To cope with the growing requirements of knowledge-based economy, organizations need a special type of workers - knowledge workers. This is especially important in organizations building their competitive advantage on innovations and the application of information and communication technologies...

  • SMART SHOP SERVICES FOR BUILDING CUSTOMER-ORIENTED SCENARIOS

    Publikacja

    The shops of today mostly support the customer by offering him or her products based on basic relationships between products viewed or ordered by users with similar tastes. This common approach may fail in many cases especially when the user does not have sufficient knowledge about the market, or when he or she wants to build a set of products in more than one shop. New categories of smart shop services are proposed in order to...

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  • REVISING ENTREPRENEURIAL ORIENTATION (EO) IN SOCIAL ENTREPRENEURSHIP, QUALITATIVE EVIDENCE FROM WORK INTEGRATION SOCIAL ENTERPRISES (WISES) FROM POLAND

    Publikacja

    - Rok 2017

    Entrepreneurial behaviour and entrepreneurial orientation (EO) of (commercial) entrepreneurship. have received significant scholarly attention in entrepreneurship and management research However, there are insufficient attempts discussing such behaviour and EO in non-profit, and particularly social entrepreneurship context, arguing that EO is higher in such contexts, or remains the same, some new EO dimensions are proposed, existing...

  • Green analytical chemistry: Social dimension and teaching

    Publikacja
    • A. Kurowska-Susdorf
    • M. Zwierżdżyński
    • A. Bevanda
    • S. Talić
    • A. Ivanković
    • J. Płotka-Wasylka

    - TRAC-TRENDS IN ANALYTICAL CHEMISTRY - Rok 2019

    Green Analytical Chemistry (GAC) is the idea which every analytical chemist should be familiar of. Due to continuous improvement in the subject both from the aspects of theory and experimentation, the dynamic way analytical chemistry studies are evolving in the frame of chemistry degrees should not be surprising. Recently, many efforts have been made in order to include Green Chemistry principles to Education, also in the field...

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  • Multimodal Surveillance Based Personal Protection System

    A novel, multimodal approach for automatic detection of abduction of a protected individual, employing dedicated personal protection device and a city monitoring system is proposed and overviewed. The solution is based on combining four modalities (signals coming from: Bluetooth, fixed and PTZ cameras, thermal camera, acoustic sensors). The Bluetooth signal is used continuously to monitor the protected person presence, and in case...

  • Universal and contextualized public services: Digital public service innovation framework

    Publikacja

    - GOVERNMENT INFORMATION QUARTERLY - Rok 2016

    In view of the rising social and economic inequalities, public service delivery should be both universal, i.e. independent of the recipients' social or economic status, and contextualized, i.e. able to compensate for different local needs and conditions. Reconciling both properties requires various forms of innovations, chief among them innovations in digital public services. Building upon the four-stage model underpinning the...

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  • Zarządzanie marką w dobie nadpodaży

    Publikacja

    Artykuł poświęcony jest wskazaniu wyzwań stojących przed menedżerami marki wobec nadpodaży marek, produktów i informacji, będącymi pośrednią przyczyną marginalizacji marketingu jako funkcji wielu przedsiębiorstwach o organizacji „silosowej”, gdzie marketing często ograniczany jest do funkcji promocji. Wspomniane okoliczności, zdaniem autorki, mogą prowadzić zarówno do dalszej marginalizacji marketingu w wyniku spadku znaczenia...

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  • Guidelines regarding ineffective maintenance of organ functions (futile therapy) in paediatric intensive care units

    Publikacja
    • A. Bartkowska-Śniatkowska
    • E. Byrska-Maciejasz
    • M. Cettler
    • M. Damps
    • K. Jarosz
    • M. Mierzewska-Schmidt
    • M. Migdał
    • I. Ożóg-Zabolska
    • A. Piotrowski
    • M. Rawicz... i 3 innych

    - Anaesthesiology Intensive Therapy - Rok 2021

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  • Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa

    The purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....

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  • Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland

    Publikacja

    - BALTIC FORESTRY - Rok 2021

    The article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...

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  • Knowledge Exchange Between KIBS Firms and Their Clients: Case Study Analysis

    Publikacja

    - Rok 2019

    Purpose: This paper aims to analyse knowledge exchange between KIBS firms and their clients, and their potential determinants (e.g. client’s education, type of the service offered, channel of the knowledge exchange, and willingness of the customer to accept the knowledge). The paper is based on a literature analysis and a case study research, examining 5 KIBS firms located in the Pomeranian region in Poland. Methodology: On the...

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  • Social media for e-learning of citizens in smart city

    Publikacja

    - Rok 2018

    The rapid development of social media can be applied for citizens’ e-learning in a smart city. Big cities have to cope with several open issues like a growing population or a traffic congestion. Especially, a home and public space is supposed to be used in more efficient way. Sustainable homes and buildings can be planned with using some modern techniques. Even currently, there is a huge problem with a lack of key resources like...

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  • Responsibility towards the environment in infrastructure projects

    Publikacja

    - Rok 2013

    ...

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  • Critical Success Factors for Knowledge Management in SMEs in the KIBS Sector

    Publikacja

    - Rok 2014

    The purpose of this paper is to examine knowledge management practices and critical success factors (CSFs) for their introduction in small and medium-sized enterprises (SMEs) in the knowledge-intensive business services (KIBS) sector. Methodology: The paper is based on the results of an exploratory qualitative survey involving owners and managers of small and medium-sized companies operating in the KIBS sector. In the survey, eight...

  • Organizational IT Competency, Knowledge Workers and Knowledge Sharing

    Publikacja

    - Rok 2019

    IT competency plays a vital role in knowledge management processes. Information technology affects an organization’s ability to store and recall knowledge that has been made explicit through codification, including different forms such as written documents, reports, presentations, patents, formulas, etc. This study aims to measure the influence of a company’s IT competency dimensions such as IT-knowledge,...

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  • Searching for innovation knowledge: insight into KIBS companies

    Publikacja

    - Rok 2015

    Purpose – The paper analyzes the patterns of research of “innovation knowledge” (i.e. knowledge that can result in introducing innovations in the company that can be observed in KIBS (Knowledge-Intensive Business Services) companies. Particularly, it identifies and classifies the possible approaches adopted by companies on the basis of two dimensions: the intensity/proactivity of search efforts, and the source primarily used. Design/methodology/approach...

  • Knowledge-Grid Modelling for Academic Purposes

    Publikacja

    - Rok 2016

    Nowadays, we face a huge amount of data and information sharing on the Web by different users worldwide. A multidimensional perspective in describing a university ontology seems to be very important for the modelling of higher education resources. This paper proposes a multi-dimensional knowledge model, designed to distribute and manage knowledge resources efficiently. We propose our model as the foundation of an advanced knowledge...

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  • Social learning in cluster initiatives

    Publikacja

    - Competitiveness Review - Rok 2022

    Purpose – The purpose of the paper is to portray social learning in cluster initiatives (CIs), namely: 1) to explore, with the lens of the communities of practice (CoPs) theory, in what ways social learning occurs in CIs; 2) to discover how various CoPs emerge and evolve in CIs to facilitate a collective journey in their learning process. Subsequently, the authors address the research questions: In what ways does social learning...

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  • Wroclaw University of Technology Knowledge Repository - project objectives

    Publikacja

    - Rok 2014

    Knowledge Repository is a project created in the Library and Scientific Information Centre of Wroclaw University of Technology (WrUT). Its main task will be collecting, sharing, and promoting scientific publications of researchers, postgraduates and students of WrUT. It will be also used for bibliometric analysis and reporting research output of WrUT scientific community.Knowledge Repository will closely cooperate with other databases...

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  • Integration of Services into Workflow Applications

    Publikacja

    - Rok 2015

    Describing state-of-the-art solutions in distributed system architectures, Integration of Services into Workflow Applications presents a concise approach to the integration of loosely coupled services into workflow applications. It discusses key challenges related to the integration of distributed systems and proposes solutions, both in terms of theoretical aspects such as models and workflow scheduling algorithms, and technical...

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  • Knowledge Management Critical Success Factors and the Innovativeness of KIBS Companies

    The purpose of this paper is to examine the influence of two critical success factors for knowledge management (i.e. leadership and support by the management, motivational practices) on the innovativeness of knowledge-intensive business service (KIBS) companies in the SMEs sector. A sample of 400 companies (KIBS SMEs) located in the Pomeranian District in Poland was selected. The questionnaire was designed to measure knowledge...

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  • Intelligent Knowledge-Base Model for IT Support Organization Evolution

    Publikacja

    - Rok 2010

    The goal of the paper is building the knowledge-based model for predicting the state of the IT support organization. These organizations, critical for development of various business sectors, are facing the problem of their transformation. It is the result of the fundamental change in the role of the IT organizations in the current economy. The complexity of the processes, the difficulty adjusting the operations and limited ability...

  • Knowledge management driven leadership, culture and innovation success – an integrative model

    Publikacja

    Purpose – This article examines the relation between knowledge management (KM) driven leadership, culture and innovation success of knowledge-intensive small and medium sized companies. By building on the previously reported research on leadership, culture, innovation, and knowledge management, we synergistically integrated KM-driven leadership and innovation success while exploring the meditational role of culture in that. Design/methodology/approach...