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Wyniki wyszukiwania dla: CRISIS OF MARKETING COMMUNICATION
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Badania doświadczenia użytkownika (User Experience) w projektowaniu interakcji użytkownik-system
PublikacjaArtykuł omawia coraz częściej używany termin "doświadczenie użytkownika" (ang. User Experience - UX) oraz je-go znaczenie dla emocjonalnych aspektów satysfakcji użytkownika produktów informatycznych i usług on-line. Dokona-no przeglądu czterech głównych podejść badawczych stosowanych obecnie w odniesieniu do tematyki UX: projektowa-nie interakcji, e-marketing, pomiary psychofizjologiczne i współprojektowanie usług. Przedyskutowano...
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The Relational Benefits and the Quality of Services in Tourism
PublikacjaIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Dynamic Signal Strength Mapping and Analysis by Means of Mobile Geographic Information System
PublikacjaBluetooth beacons are becoming increasingly popular for various applications such as marketing or indoor navigation. However, designing a proper beacon installation requires knowledge of the possible sources of interference in the target environment. While theoretically beacon signal strength should decay linearly with log distance, on-site measurements usually reveal that noise from objects such as Wi-Fi networks operating in...
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Wartość marki jako wskaźnik. Metody pomiaru
PublikacjaCelem artykułu jest przedstawienie znaczenia wskaźnika „wartość marki”1 dla celów optymalizacji strategii marketingowych w oparciu o przegląd metod pomiaru zarówno pod kątem zarządczym, jak i raportowania. Wartość marki stanowi najbardziej obiektywny wskaźnik oceny przyjętej strategii marketingowej oraz sprawności skonfigurowanej sieci wartości marki z powodu możliwości jednoznacznej oceny, czy przyjęty „marketing mix” zapewnił...
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Regional quality contests based on business excellence models – Pomeranian case study
PublikacjaCompetitions based on models of organizational excellence have significant potential. Organizations participating in these initiatives have the chance not only to get marketing benefits, but also gain comprehensive knowledge about their management systems. Moreover, thanks to the structure of models of excellence an organization can plan in detail the improvement activities in its main processes. The aim of the authors is to analyze...
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Blockchain based Secure Data Exchange between Cloud Networks and Smart Hand-held Devices for use in Smart Cities
PublikacjaIn relation to smart city planning and management, processing huge amounts of generated data and execution of non-lightweight cryptographic algorithms on resource constraint devices at disposal, is the primary focus of researchers today. To enable secure exchange of data between cloud networks and mobile devices, in particular smart hand held devices, this paper presents Blockchain based approach that disperses a public/free key...
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The Challenge of Quantification: An Interdisciplinary Reading
PublikacjaThe present work looks at what we call “the multiverse of quantification”, where visible and invisible numbers permeate all aspects and venues of life. We review the contributions of different authors who focus on the roles of quantification in society, with the aim of capturing different and sometimes separate voices. Several scholars, including economists, jurists, philosophers, sociologists, communication and data scientists,...
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Integrated Functional Safety and Cybersecurity Evaluation in a Framework for Business Continuity Management
PublikacjaThis article outlines an integrated functional safety and cybersecurity evaluation approach within a framework for business continuity management (BCM) in energy companies, including those using Industry 4.0 business and technical solutions. In such companies, information and communication technology (ICT), and industrial automation and control system (IACS) play important roles. Using advanced technologies in modern manufacturing...
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Disciplines and measures of information resilience
PublikacjaCommunication networks have become a fundamental part of many critical infrastructures, playing an important role in information delivery in various failure scenarios triggered e.g., by forces of nature (including earthquakes, tornados, fires, etc.), technology-related disasters (for instance due to power blackout), or malicious human activities. A number of recovery schemes have been defined in the context of network resilience...
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Władza misjonarzy. Zmierzch i świt świeckiej religii w Dolinie Krzemowej
Publikacja"Władza misjonarzy" to książka o misjonarskim zapale zmieniania świata i o kryzysie świeckiej religii towarzyszącej liderom nowych technologii, o ich świętokradztwach i sprofesjonalizowanej pokucie mającej przywrócić harmonię technologicznego raju na ziemi z Alphabetem, Metą, Apple i TikTokiem w roli głównej. Także o skruszonych inżynierach, żałujących każdej chwili, którą poświęcili na wymyślanie uzależniających algorytmicznych rozwiązań...
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Mulimedia manuals for descriptive geometry and engineering graphics
PublikacjaThe article discusses issues connected with ICT (Information and Communication Technologies) implementation in Descriptive Geometry and Engineering Graphics Education. The presentation of the issues is supported by the author's multimedia manuals made in Multimedia Flash MX technology and published on the Gdańsk University of Technology net.
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Agnieszka Szuta dr inż. arch.
OsobyAgnieszka Szuta jest absolwentką Wydziału Architektury Politechniki Gdańskiej. Tytuł inżyniera architekta uzyskała w 2016 roku. W czasie studiów pracowała jako inżynier budowy m.in. obiektu wielofunkcyjnego w Gdańsku i zespołu zabytkowych kamienic w Toruniu. Pracę magisterską obroniła w 2017 roku jednocześnie rozpoczynając studia doktoranckie.Wśród jej głównych zainteresowań naukowych znajdują się zagadnienia związane z tematyką...
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L'economia mondiale dopo la guerra fredda
PublikacjaChe cosa è successo negli equilibri economici mondiali a partire dal 1989 e dalla dissoluzione del vecchio ordine sovietico? Dopo aver esaminato gli Usa e i suoi competitori asiatici, Giappone e Cina, il libro si concentra sull’Europa e sulle grandi trasformazioni portate dalla riunificazione tedesca, da Maastricht e dalla nascita dell’euro. Infine analizza, nell’ambito della globalizzazione, il ruolo dei BRICS, lo sviluppo economico...
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Disaster Resilience of Optical Networks: State of the Art, Challenges, and Opportunities
PublikacjaFor several decades, optical networks, due to their high capacity and long-distance transmission range, have been used as the major communication technology to serve network traffic, especially in the core and metro segments of communication networks. Unfortunately, our society has often experienced how the correct functioning of these critical infrastructures can be substantially hindered by massive failures triggered by natural...
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MERPSYS: An environment for simulation of parallel application execution on large scale HPC systems
PublikacjaIn this paper we present a new environment called MERPSYS that allows simulation of parallel application execution time on cluster-based systems. The environment offers a modeling application using the Java language extended with methods representing message passing type communication routines. It also offers a graphical interface for building a system model that incorporates various hardware components such as CPUs, GPUs, interconnects...
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Kazimierz Kempa mgr inż.
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New patterns in the position of CEE countries in global value chains: functional specialisation approach
PublikacjaResearch background: High servitisation of manufacturing makes it impossible to separate services from manufactured goods properly, which implies difficulties in the assessment of the position of the country on the smile curve, i.e. in the proper assignment of products or services to one of the industrial process steps: pre-production, pure fabrication or post-production services. Therefore, we propose to use the business functions...
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Hybrid storage management system consisting of supercapacitors and AHI batteries
PublikacjaIn the article the hybrid storage, composed of Aqueous Hybrid Ion battery and supercapacitor was presented. The system was tested through simulation studies. The work also describes the construction and properties of the developed device meant to control the energy flow of the storage and a communication system for remote parameter supervision.
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Carbon Nanomaterials From Metal-Organic Frameworks: A New Material Horizon for CO2 Reduction
PublikacjaThe rise of CO2 in the atmosphere, which results in severe climate change and temperature increase, is known as the major reason for greenhouse effect. Reducing CO2 to value-added products is an attractive solution to this severe problem, along with addressing the energy crisis, to which the catalysts being employed are of vital importance. Due to their high porosity and tunable compositions, Metal-Organic Frameworks (MOFs) show...
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Parallelization of Selected Algorithms on Multi-core CPUs, a Cluster and in a Hybrid CPU+Xeon Phi Environment
PublikacjaIn the paper we present parallel implementations as well as execution times and speed-ups of three different algorithms run in various environments such as on a workstation with multi-core CPUs and a cluster. The parallel codes, implementing the master-slave model in C+MPI, differ in computation to communication ratios. The considered problems include: a genetic algorithm with various ratios of master processing time to communication...
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High Rise Building: The Mega Sculpture Made Of Steel, Concrete and Glass
PublikacjaHigh rise building has transformed from providing not only the expansion of floor space but functioning as mega sculpture in the city. The shift away from economic efficiency driven need is only expected to grow in the future. Based on literature studies; after analysing planning documents and case studies, it was examined whether the presumption that gaining the maximum amount of usable area is the only driving factor; or if the...
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Innowacyjność instytucji finansowych w Polsce – perspektywy rozwoju
PublikacjaUsługi finansowe będące coraz ważniejszą częścią gospodarki w krajach rozwiniętych, w dużym stopniu absorbują innowacje, stając się jednocześnie ważnymi podmiotami tworzącymi innowacje w obszarze zmian marketingowych i organizacyjnych. W artykule przedstawiono istotę innowacji w usługach finansowych. Przedstawiono podstawowe kategorie innowacji stosowanych w usługach finansowych. Na podstawie danych statystycznych dokonano analizy...
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Natalia Przybylska dr
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublikacjaThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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Zastosowanie audytu wewnętrznego u operatorów produkcyjnych w zapobieganiu kryzysom-studium przypadku
PublikacjaGłównym tematem artykułu była analiza badań przeprowadzonych u producenta farb proszkowych przedsiębiorstwa X, w zakresie zastosowania audytu wewnętrznego, jako metody pozwalającej na zapobieganie pojawienia się kryzysu. Właściwa współpraca operatorów produkcyjnych z menedżerami ma kluczowe zna-czenie dla budowy właściwej pozycji audytu wewnętrznego w przedsiębiorstwie X. Brak należytej współpracy na etapie badań, przy braku...
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The effect of interview location on the perception of Ecosystem Services provided by trees. A Polish case study.
Dane BadawczeSeveral survey research methods are available to study attitudes towards the environment, including: CAWI (computer-assisted Internet interview), CATI (computer-assisted telephone interview), CAPI (computer-assisted personal interview), and PAPI (paper-pencil interview). An increasingly popular CAWI approach is the geo-questionnaire – an internet survey...
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Reliability data safety instrumented systems SIS from the functional safety analysis example critical instalation
Dane BadawczeThe dataset represents the results of an example of functional safety analysis systems is presented below. It is based on a control system, which consists of some basic components like sensors, programmable logic controllers and valves. It is a part of petrochemical critical installations. The communication between sensor logic controllers and actuators...
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Towards Resource Theory of Coherence in Distributed Scenarios
PublikacjaThe search for a simple description of fundamental physical processes is an important part of quantum theory. One example for such an abstraction can be found in the distance lab paradigm: if two separated parties are connected via a classical channel, it is notoriously difficult to characterize all possible operations these parties can perform. This class of operations is widely known as local operations and classical communication....
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Building the Learning Environment for Sustainable Development: a Co-creation approach
PublikacjaEducation for sustainable development supports the improvement of knowledge, skills, attitudes and behaviors related to global challenges such as climate change, global warming and environmental degradation, among others. It is increasingly taking place through projects based on information and communication technologies. The effectiveness of the actions taken depends not only on the quality of the project activities or the...
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New RFID readers for scalable RFID system
PublikacjaRFID systems gives the opportunity to have wide access control integrated with the monitoring of people and goods flow. System's scalability is one of the most important features in such systems as they enable large scale deployments. The concept of the proposed reader's architecture employs new RFID transceivers and microcontrollers, security algorithms which gives very high functionality at low price. Special treatment of system's...
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Compact Dual-Polarized Corrugated Horn Antenna for Satellite Communications
PublikacjaIn this paper, a structure and design procedure of a novel compact dual-polarized corrugated horn antenna with high gain and a stable phase center for satellite communication is presented. The antenna incorporates an Ortho-Mode Transducer (OMT), a mode converter, and a corrugated structure. The compact OMT section is designed to be fed by standard WR-75 waveguides. The proposed compact design utilizes only ten corrugated slots...
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Zagrożenia bezpieczeństwa protokołów komunikacji morskiej, lotniczej i lądowej
PublikacjaW artykule przedstawiono przykładowe zagrożenia wykorzystujące słabości wybranych protokołów komunikacji morskiej, lotniczej i lądowej. Wskazano, jakie czynności należy podjąć, żeby się przed nimi ustrzec (przynajmniej częściowo). Opisano również kierunek, w jakim powinny być rozwijane analizowane protokoły, aby zwiększyć bezpieczeństwo osób je używających.
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Optimizing Construction Engineering Management Using Metaheuristic Methods and Bayesian Networks
PublikacjaThe construction of buildings invariably involves time and costs, and disruptions impact ongoing construction projects. Crisis situations in management strategies, structural confusion, and finan-cial miscalculations often arise due to misguided decision-making. This article proposes a method that combines the learning of Bayesian Networks and heuristic techniques to optimize deci-sion-making processes in construction scheduling....
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Design and distribution of air nozzles in the biomass boiler assembly
PublikacjaDue to energy crisis as well as increasing pollution of the environment, renewable energy sources usage increases all over the world. These facts encouraged authors to start research over developing a uniform biomass boiler calculation model. This paper presents a design of biomass boiler assembly created for ORC (Organic Rankine Cycle) unit since these systems could achieve strong position in energy industry....
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Multipath Complex Root Tracing
PublikacjaThe problem of multipath root tracing is being addressed in this communication. The self-adaptive complex root tracing algorithm, which was previously utilized for the investigation of various propagation and radiation problems, is analyzed here for the cases when the traced characteristic bifurcates. A procedure of multiroute detection is proposed and demonstrated on the coaxially loaded cylindrical waveguide example.
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The methods of secure data transmission in the KNX system
PublikacjaThe article presents the demands concerning data security in distributed building automation systems and shows the need for providing mechanisms of secure communication in the KNX system. Three different methods developed for KNX data protection are discussed: EIBsec, KNX Data Security and the author's method. Their properties are compared and potential areas of application are presented.
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Propagation Path Loss Modeling in Container Terminal Environment
PublikacjaThis paper describes novel method of path loss modeling for radio communication channels in container port area. Multi-variate empirical model is presented, based on multidimensional regression analysis of real path loss measurements from container terminal environment. The measurement instruments used in propagation studies in port area are also described.
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MEASUREMENT AND ANALYSIS OF ELECTRIC FIELD INTENSITY NEAR SELECTED TRANSMITTERS OF MOBILE TELEPHONY BASE STATIONS
PublikacjaWireless connectivity has become increasingly common in recent times. Day by day, there are more radiocommunication devices and new ideas for them. In the near future, when the fifth generation networks will be implemented, whose main feature will be continuous wireless communication, we must approach the issue of electric field measurements more and more carefully.
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Networks Externalities as Social Phenomenon in the Process ICT Diffusion.
PublikacjaThis paper is designed to fill the gap in knowledge that we have identified regarding the process of diffusion of information and communication technologies and emerging network effects that significantly enhance spread of these technologies. We contribute to the present state of the art by examining the process of ICT diffusion in 50 countries, which in 2015 achieved highest ICT penetration rates.
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublikacjaThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublikacjaTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Development of trolleybus public transport in Gdynia as part of sustainable mobility strategy
PublikacjaIn many EU cities trolleybuses are experiencing a period of revitalization. New lines, new and modern trolley-buses, the use of auxiliary propulsion battery, eco-logical values and others, create great opportunities for that kind of public transport as an effective tool to shape transport policy in accordance with the principles of sustainable mobility. Gdynia is one of three cities in Poland with trolleybuses public transport...
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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych
PublikacjaW artykule stawiam tezę o istotnej roli blogów jako niezwykle skutecznej platformie komunikacyjnej w dobie konwergencji mediów. Szczególnie ważną rolę to specyficzne narzędzie komunikacyjne może odegrać w działaniach public relations uczelni: jako narzędzie za pomocą którego można najpełniej realizować funkcje uczelni i te, które realizuje najwyższy poziom rozwoju PR - w komunikacji dwukierunkowej symetrycznej zgodnie z modelem...
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Concept of Compatibility Region for the Evaluation of IR UWB Electromagnetic Compatibility
PublikacjaThis paper presents a new proposal for the unified evaluation of ultra wideband and narrowband radio communication systems electromagnetic compatibility, called “compatibility region”. The idea of compatibility region is based on the relation between the ratio of narrowband to ultra wideband signal power in a receiver and some transmission quality indicators (bit error rate, effective data rate).
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Distributed infrastructure of self-organizing service servers
PublikacjaThis paper presents an idea of creating distributed system consisting of autonomous self-organizing service providers. It shows a real implemented system allowing for dynamic service search without interaction with client based on the inter-servers communication. Moreover presented system can be easily enriched with new elements without the need for restarting already existing servers.
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Business processes implementation using agent systems
PublikacjaThis paper will show that some complex and repetitive actions performed in a company can be modelled for the sake of optimization and automaton. It is achieved by connecting business processes management and agent paradigms. Moreover it shows that organization structure can be mapped to distributed multi agent system. Finally it states that interorganization communication can be automated on the same basis as intra-organization...
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Daniel Chuchała dr hab. inż.
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LTE and NB-IoT Performance Estimation Based on Indicators Measured by the Radio Module
PublikacjaMonitoring the operating parameters of power grids is extremely important for their proper functioning as well as for ensuring the security of the entire infrastructure. As the idea of the Internet of Things becomes more ubiquitous, there are tools for monitoring the state of the complex electrical grid and means to control it. There are also developed new measuring devices and transmission technologies allowing for the transfer...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublikacjaEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Subjective Quality Evaluation of Speech Signals Transmitted via BPL-PLC Wired System
PublikacjaThe broadband over power line – power line communication (BPL-PLC) cable is resistant to electricity stoppage and partial damage of phase conductors. It maintains continuity of transmission in case of an emergency. These features make it an ideal solution for delivering data, e.g. in an underground mine environment, especially clear and easily understandable voice messages. This paper describes a subjective quality evaluation of...