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Wyniki wyszukiwania dla: PUBLIC RELATIONS & PUBLICITY
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METHODOLOGICAL IDENTIFICATION OF OPPORTUNITIES FOR DEVELOPMENT OF SMART SPECIALISATION IN POMERANIAN VOIVODESHIP IN POLAND
PublikacjaThe subject of the presented research was projects co financed with European Union funds realised in years 2007–2013 in small towns of Pomeranian Voivodship. Projects which were included belong to 3 programmes: Innovative Economy Programme, Infrastructure and Environment Programme and Regional Operational Programme. The aim of the researches was study of the structure of projects according to its kind and town division. The other...
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MIEJSKIE PROJEKTY OŚWIETLENIOWE W KONTEKŚCIE REWITALIZACJI
PublikacjaUrban Lighting in the Context of Regeneration Processes. The article presents how multi-layered urban lighting projects fi t into the programs of integrated activities to improve the living conditions of the local community, the surrounding space, and its economic relations. The role of the electric lighting in revealing the night image of the city, its promotion and public spaces transformations off ering new impressions to city...
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NETWORKS, STAKEHOLDERS AND ENTREPRENEURIAL ECOSYSYSTEMS IN CURRENT POLISH ECONOMYGUT
PublikacjaThis book is dedicated to widely understood entrepreneurship and financial system in different polish ecosystems. In particular, there is described influence of supporting entrepreneurship to investment development in Walbrzych agglomerations communes with the results of questionnaires for varied groups of inhabitants, entrepreneurs and territorial self-governments. There is also presented analysis of relations within academic...
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Re-thinking the city in the context of suburban landscapes. The case of Visula River delta water - landscapes and urban transformation processes in Gdańsk
PublikacjaThe text draws attention to the significant role of landscape formations surrounding the city and their role in marking out directions for the transformation and development of urban areas with the particular emphasis on public spaces. The article presents the need for a more conscious design strategies that are based on connectedness of urban spaces, which is built on landscape's characteristics, as an essential starting point...
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublikacjaNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Cluster organization as a form of non-technological innovation
PublikacjaThe paper aims to investigate the relationships that cluster enterprises develop with their environment through participation in cluster organization (CO). The authors report the findings from a qualitative study carried out in the Lubusz Metal Cluster. The main research strategy is case study. An in-depth individual interview was used to collect the data, and qualitative content analysis and coding for its analysis. The study...
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Blogi jako platforma komunikowania na przykładzie blogów uczelnianych
PublikacjaW artykule stawiam tezę o istotnej roli blogów jako niezwykle skutecznej platformie komunikacyjnej w dobie konwergencji mediów. Szczególnie ważną rolę to specyficzne narzędzie komunikacyjne może odegrać w działaniach public relations uczelni: jako narzędzie za pomocą którego można najpełniej realizować funkcje uczelni i te, które realizuje najwyższy poziom rozwoju PR - w komunikacji dwukierunkowej symetrycznej zgodnie z modelem...
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Wskaźniki skuteczności wybranych narzędzi komunikacji marketingowej
PublikacjaW literaturze można znaleźć wiele opisów skuteczności i efektywności narzędzi komunikacji marketingowej. Autorka odnosi jednak wrażenie, iż w niektórych opracowaniach autorzy stosują pojęcia skuteczności i efektywności zamiennie. Wiele publikacji opisuje wskaźniki stosowane jedynie w mediach głównych, takich jak: TV, radio, prasa oraz kino. Kryzys gospodarczy jest powodem poważnych zmian w planowaniu mediów. Organizacje chcą stosować...
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How can Systems Thinking Help Us Handling the COVID-19 Crisis?
PublikacjaPurpose: COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health-related, it has a tremendous impact on many other aspects, such as public transport, education, and business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and...
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Threats to Rural Landscape and Its Protection in Poland
PublikacjaThe article describes the premises and conditions for the implementation of a pro-landscape spatial policy in rural areas in Poland. It presents the erosion of spatial order in a large part of the country’s territory. Firstly, the state of protection of the rural landscape and the legal aspects of shaping the space of rural areas are described. Secondly, the location is depicted, and the main physiognomic and environmental threats...
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The Origins of the Concept of Ideology
PublikacjaThe concept of "ideology" as, firstly, a term that points at non-epistemological conditioning of cognitive processes, and, secondly, as a term which aimed at disclosing the ancillary role of given ideas in regard to specific political interests of certain groups, has long history. Since Francis Bacon's theory of idols modern philosophy endavoured to create a comprehensive classification of systematic cognitive errors which divert...
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Przedsięwzięcia ze wsparciem unii europejskiej w małych miastach województwa pomorskiego
PublikacjaPrzedmiotem prezentowanych badań były projekty wspomagane środkami Unii Europejskiej realizowane w latach 2007–2013 w małych miastach województwa pomorskiego. w ramach: Programu Operacyjnego Innowacyjna Gospodarka, Programu Operacyjnego Infrastruktura i Środowisko oraz Regionalnego Programu Operacyjnego. Cele badań obejmowały poznanie struktury przedsięwzięć według ich rodzaju i rozkładu na miasta oraz sprawdzenie, czy wielkość...
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Magdalena Szuflita-Żurawska
OsobyMagdalena Szuflita-Żurawska jest kierownikiem Sekcji Informacji Naukowo-Technicznej na Politechnice Gdańskiej oraz Liderem Centrum Kompetencji Otwartej Nauki przy Bibliotece Politechniki Gdańskiej. Jej główne zainteresowania badawcze koncentrują się w obszarze komunikacji naukowej oraz otwartych danych badawczych, a także motywacji i produktywności naukowej. Jest odpowiedzialna między innymi za prowadzenie szkoleń dla pracowników...
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Innowacja urbanistyczna w kontekście kształtowania środowiska mieszkaniowego
Publikacja.
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Use of Daylight and Aesthetic Image of Glass Facades in Contemporary Buildings
PublikacjaThe paper deals with the architecture of contemporary buildings in respect to their aesthetic image created by the use of natural light. Sustainability is regarded as a principle of contemporary architecture, where daylighting is an important factor as it affects energy consumption and environmental quality of the space inside a building. Environmental awareness of architecture, however, involves a much wider and more holistic...
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The Urban Mentoring as a New Method of Participatory Urban Planning in Poland
PublikacjaTwenty-five years after the return of democracy and the beginning of basing the country's economy on neoliberal developmental paradigm, Poland adopted the regulations regarding management of urban policy, which had been wait for over a decade (accession to the EU). The National Urban Policy as well as the Act on revitalization have defined, in a modern manner, the field of cooperation between the local government, the administration...
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Performance and Security Testing for Improving Quality of Distributed Applications Working in Public/Private Network Environments
PublikacjaThe goal of this dissertation is to create an integrated testing approach to distributed applications, combining both security and performance testing methodologies, allowing computer scientist to achieve appropriate balance between security and performance charakterstics from application requirements point of view. The constructed method: Multidimensional Approach to Quality Analysis (MA2QA) allows researcher to represent software...
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PUBLIC SPEAKING
Kursy Online -
Poland's economic relations with Uzbekistan
PublikacjaThe article describes economic relations between Poland and Uzbekistan 1992-2020
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On Surface Kinetic Constitutive Relations
PublikacjaIn the framework of the strain gradient surface elasticity we discuss a consistent form of surface kinetic energy. This kinetic constitutive equation completes the statement of initial–boundary value problems. The proposed surface kinetic energy density is the most general function consistent with the constitutive relations in bulk. As the surface strain energy depends on the surface deformation gradient and its gradient, the kinetic...
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Role of Sports Facilities in the Process of Revitalization of Brownfields
PublikacjaThe paper gives an evidence that building a large sports facility can generate beneficial urban space transformation and a significant improvement in the dilapidated urban areas. On the basis of theoretical investigations and case studies it can be proved that sports facilities introduced to urban brownfields could be considered one of the best known large scale revitalization methods. Large urban spaces surrounding sport facilities...
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Pealizacija inicjatiw wostocznogo partnerstwa w Azerbajdżane
PublikacjaAzerbaijan established political relations with the EU during the implementation of TACIS Programme projects and signed the Partnership and Cooperation Agreement with the EU in 1996. It joined the European Neighbourhood Policy in 2004 and the Eastern Partnership programme in 2009. Despite the sceptical attitude taken by Azerbaijan's government towards the Eastern Partnership initiative, the EU earmarked further funds for Azerbaijan for 2011 – 2014 as part of the European Neighbourhood and Partnership Instrument. During the third Eastern Partnership summit in Vilnius in November 2013, Azerbaijan signed only an agreement concerning visa facilitations and readmission. However, it also undertook certain measures as part of the five Eastern Partnership initiatives. In the framework of the Integrated Border Management Programme, Azerbaijan implemented projects connected with improving the access of resettled people to the judicial system, creation of electronic border control systems, social protection, increasing public awareness to eliminate domestic violence, improving assimilation of asylum - seekers and immigrants, and supporting occupational health organisations. Activities aimed at supporting SMEs included training for entrepreneurs, promotional conferences and loans to the SME sector. Recommendations of the initiative promoting the creation of regional electrical and renewable energy markets were implemented by Azerbaijan in the form of 33 projects as part of the INOGATE Programme. With respect to environmental management, Azerbaijan developed a digital regional atlas of natural disasters, and with respect to natural disaster mitigation it planned population protection measures. Azerbaijan was ranked last but one in the evaluation presented in the annual report prepared by the EU. The transformation process in this country has been slow and illusory in certain aspects. Nevertheless, the EU has continued its Eastern Partnership initiative activities, allocating between EUR 252,000 and 308,000 for transformations in Azerbaijan
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Towards Increasing Density of Relations in Category Graphs
PublikacjaIn the chapter we propose methods for identifying new associations between Wikipedia categories. The first method is based on Bag-of-Words (BOW) representation of Wikipedia articles. Using similarity of the articles belonging to different categories allows to calculate the information about categories similarity. The second method is based on average scores given to categories while categorizing documents by our dedicated score-based...
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Universal and contextualized public services: Digital public service innovation framework
PublikacjaIn view of the rising social and economic inequalities, public service delivery should be both universal, i.e. independent of the recipients' social or economic status, and contextualized, i.e. able to compensate for different local needs and conditions. Reconciling both properties requires various forms of innovations, chief among them innovations in digital public services. Building upon the four-stage model underpinning the...
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Poland's economic relations with Kazakhstan
PublikacjaBefore 2019, economic relations between Poland and Kazakhstan were regulated by 22 international agreements. Poland has been trading with Kazakhstan since the 1990s. Overall, Kazakhstan had a positive trade balance with Poland, with the exception of the 1996–1998 and 2006–2007 periods. Polish foreign investment in Kazakhstan was not very impressive; the first investments started only in 2005. In 2019, about 200 companies with Polish...
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Elemental and tight monogamy relations in nonsignaling theories
PublikacjaPhysical principles constrain the way nonlocal correlations can be distributed among distant parties. These constraints are usually expressed by monogamy relations that bound the amount of Bell inequality violation observed among a set of parties by the violation observed by a different set of parties. We prove here that much stronger monogamy relations are possible for nonsignaling correlations by showing how nonlocal correlations...
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Orthogonality relations for the associated Legendre functions of imaginary order
PublikacjaOrthogonality relations for the associated Legendre functions of imaginary order are derived. They are expressed in terms of the Dirac delta function. The method is based on some known properties of the associated Legendre functions and the Dirac delta distribution. A special case of one of the relations has appeared in some recent applications.
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The authenticity in social media. Club and football players’ relations
PublikacjaThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Political relations between Poland and the Republic of Azerbaijan
PublikacjaPoland was one of the first countries to recognize the independence of the Republic of Azerbaijan. However, the political co-operation between the two countries was established only at the end of the last decade of the 20th century, during the presidency of Aleksander Kwaśniewski. The next Polish president – Lech Kaczyński – intending to diversify the energy sources, maintained political relations between Poland and the Republic...
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Generalization of Kramers-Krönig relations for evaluation of causality in power-law media
PublikacjaClassical Kramers-Krönig (K–K) relations connect real and imaginary parts of the frequency-domain response of a system. The K–K relations also hold between the logarithm of modulus and the argument of the response, e.g. between the attenuation and the phase shift of a solution to a wave-propagation problem. For square-integrable functions of frequency, the satisfaction of classical K–K relations implies causality in the time domain....
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Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives
PublikacjaWhile previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...
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Relations
Czasopisma -
THE ESSENCE OF THE TRANSFORMATION OF SOCIO-ECONOMIC RELATIONS IN THE NATIONAL ECONOMY: THEORETICAL AND METHODOLOGICAL ASPECT
PublikacjaThe article is devoted to a thorough study of the theoretical and methodological foundations of the essence of the transformation of socio-economic relations of the national economy. Based on the study of scientific sources, a proper definition of the concept of "transformation of socio-economic relations" was formed. It is proposed to consider transformational processes from the point of view of their direct or indirect impact...
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Looking for New Ideas of Public Space – Public Space Projects in Gdansk Reinforced by Art Activities
PublikacjaRevitalization of public open spaces is a complex enterprise in Poland in terms of the art, cultural andinformation aspects of this process. Simultaneously the public space should play an important role whenbuilding the quality of revitalization programs and the quality of city development. The new art and culturalactivities are the revitalization tools, which are also the good examples of bottom up ideas helping to start aprocess...
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Digital Public Service Innovation: Framework Proposal
PublikacjaThis paper proposes the Digital Public Service Innovation Framework that extends the "standard" provision of digital public services according to the emerging, enhanced, transactional and connected stages underpinning the United Nations Global e-Government Survey, with seven example "innovations" in digital public service delivery -- transparent, participatory, anticipatory, personalized, co-created, context-aware and context-smart....
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The impact of technological and structural changes in the national economy on the labour-capital relations
PublikacjaThe aim of the research presented in this paper is to present the relations between labour and capital in the national economy, resulting from technological and structural changes taking place in the years 1991 to 2008. The structure of the paper is as follows. It first presents the functional determinants for the Polish economy in 1991-2008 affecting the phenomenon subject to study. Then it presents the preliminary analysis of...
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Safety PL - a support tool for Road Safety Impact Assessment
PublikacjaPublished on 19 November 2008, the European Union's Directive 2008/96/EC is one of the most important EU documents setting out a road safety orientation, in particular, road infrastructure safety management. It identifies four main areas of activity: road safety impact assessment, road safety audit, ranking of high accident concentration sections and network safety ranking and road infrastructure safety inspection. The Directive...
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Assessing the Risk in Urban Public Transport for Epidemiologic Factors
PublikacjaPandemics have presented new challenges for public transport organisers and operators. New diseases (e.g., influenza H1N1, severe acute respiratory syndrome—SARS, as well as, more recently, SARS-CoV-2) increase the need for new protection measures to prevent epidemic outbreaks in public transport infrastructure. The authors’ goal is to present a set of actions in the area of public transport that are adjusted to different levels...
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Travel Time of Public Transport Vehicles Estimation
PublikacjaEffective prediction of speed is central to advanced traveler information and transportation management systems. The speed of public transport vehicles is affected by many external factors including traffic volume, organization and infrastructure. The literature presents methods for estimating travel time on sections of a transport network and vehicle arrival at stops, often making use of the AVL (automatic vehicle location). The...
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PHONEME DISTORTION IN PUBLIC ADDRESS SYSTEMS
PublikacjaThe quality of voice messages in speech reinforcement and public address systems is often poor. The sound engineering projects of such systems take care of sound intensity and possible reverberation phenomena in public space without, however, considering the influence of acoustic interference related to the number and distribution of loudspeakers. This paper presents the results of measurements and numerical simulations of the...
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On relations between gradient and classical equivariant homotopy groups of spheres
PublikacjaWe investigate relations between stable equivariant homotopy groups of spheres in classical and gradient categories. To this end, the auxiliary category of orthogonal equivariant maps, a natural enlargement of the category of gradient maps, is used. Our result allows for describing stable equivariant homotopy groups of spheres in the category of orthogonal maps in terms of classical stable equivariant groups of spheres with shifted...
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Solar-wind system for lightning of public areas
PublikacjaSolar-wind system was developed for illumination of public large areas. The energy of this system becomes from renewable sources. Furthermore, they are relatively inexpensive, and the production of pollutants or greenhouse gases are reduced.
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THE INFLUENCE OF WATER-LAND RELATIONS ON THE LANDSCAPE AND ARCHITECTURE OF THE VISTULA DELTA (POLAND)
PublikacjaThe Vistula Delta is unique region of water domination. In this part of Europe, historic rural assumptions have been developing since the 12th century. Practically, it can be said that most of the systems were related to the coexistence of the human and the water element. Relations of water and land, developed specific types of villages such as a water-based village. Water landscape; polders, canals, dikes and rivers, hydro-technical...
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Relations between magnetosonic perturbations as an indicator of a magnetosonic exciter and equilibrium parameters of a plasma
PublikacjaThe thermodynamic relations between perturbation of pressure and pertur- bation of mass density and between components of velocity which specify a magnetosonic wave are theoretically studied. A planar flow with the wave vec- tor forming a constant angle with the equilibrium magnetic field is investigated. The theory considers deviation from the adiabaticity of a flow due to some kind of heating–cooling function and thermal conduction...
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RELATIONS INDUSTRIELLES-INDUSTRIAL RELATIONS
Czasopisma -
Role of public space in designing complex urban structures
PublikacjaThe aim of this article is to present the main assumptions about design studios as held in the Faculty of Architecture at Gdańsk University of Technology (FA-GUT), Gdańsk, Poland, adapted to the development of key competencies in the urban planning of complex urban structures. One of these competencies is the design of public spaces. The main goal of the studios was to deliver knowledge of the role of public spaces in the design...
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Module of priorities for public transport vehicles in the TRISTAR system
PublikacjaOne of the most important elements of the intelligent traffic control systems is the ability to control movement in such a way as to privilege the selected users movement, in particular public transport vehicles. Implemented at the Tri-City the TRISTAR system will also have a module for prioritizing public transport vehicles. The article presents a characteristics of the priority action system: the way of communication with the...
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SKYSCRAPER'S PUBLIC AREAS: THE IMPACT ON SPACE AND SOCIAL LIFE
PublikacjaIn recent years, more careful consideration is taken into social issues of designing skyscrapers by humanizing adherent internal and external public areas. Case studies of The Shard (London: 2012), 122 Leadenhall Street (London: 2014), 20 Fenchurch Street (London: 2014), Heron Tower (London: 2011), Tower 25 (Nicosia: 2013), Zoofenster (Berlin: 2012), DNB House (Oslo: 2012), Centrum Biurowe Neptun (Gdansk, 2014), Skytower (Wroclaw:...
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The Efficiency of Public and Private Higher Education Institutions in Poland
PublikacjaChanges introduced to Poland’s education system in 2011 and 2014 amid efforts to adjust it to the needs of the labour market had an effect on the country’s institutions of higher learning. This paper provides an analysis of the efficiency of public and private Polish universities and examines the impact of selected factors in the years that followed. To estimate this efficiency, a Banker, Charnes and Cooper (BCC) model of the...
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Planning the City Against Barriers. Enhancing the Role of Public Spaces
PublikacjaContemporary cities are being fragmented by growing number of technical barriers like roads, railways, infrastructural objects, that generate variety of problems of different nature. The aim of the research is to present the issues connected with such barriers in the city and the ways of solving them. Main problems are e.g.: the destruction of the complexity of urban fabric, functional disadvantages, environmental and landscape...