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Wyniki wyszukiwania dla: personal branding, sentione, sentiment analysis, relational capital, social media, brand authenticity
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Barcelona - from the province to Metropolis.The cogent strategy of branding the city
PublikacjaThe phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...
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Human capital an analysis for firms from Wielkopolska and Pomorze
PublikacjaRozdział analizuje zasoby ludzkie w Wielkopolsce oraz na Pomorzu, na podstawie danych statystycznych oraz badań empirycznych przeprowadzonych w tych dwóch regionach. Przebadano i opisano zasoby ludzkie w oparciu o liczbę i jakość pracowników w badanych firmach oraz zmiany obu wielkości jakie zaszły w nich w ostatnich latach. Analiza ta jest częścią składową miernika opracowanego przez zespół badawczy, pozwalającego zmierzyć tkankę...
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Overview of problems in mathematics related analysis of capital markets
PublikacjaCelem pracy jest przedstawienie niektórych zjawisk w rynkach kapitałowych i problemów z ich analizą przy użyciu metod matematyki i nauk od niej pochodnych. Na wstępie określono cel analizy rynków. Kolejno przedstawiono historyczne podejścia do problemu ich analizy. Pokrótce przedyskutowano zagadnienie postrzegania rynków w kategoriach deterministycznych jak i stochastycznych. Następnie wskazano na istnienie sprzężeń zwrotnych w...
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Overview of problems in mathematics related analysis of capital markets
PublikacjaCelem pracy jest przegląd zjawisk i problemów w analizie rynków kapitałowych metodami matematyki. Zdefiniowano główny cel analiz rynkowych. Przedstawiono stosowane podejście w analizie rynków. Przedyskutowano podejście stochastyczne i deterministyczne. Kolejno przedstawiono zjawiska sprężeń zwrotnych w rynkach. Na koniec przedstawiono, specyficzne dla rynków zjawiska, które mają duży wpływ na zniekształcenie wyników analizy.
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Authenticity of cultural heritage vis-à-vis heritage reproducibility and intangibility: from conservation philosophy to practice
PublikacjaThis article states that the philosophical nature/ambiguity/controversy of the issue of authenticity undermines its usefulness as a tool in conservation practice. The main drawback is the inability to objectively define the notion of authenticity. In conservation philosophy, the meaning of authenticity relativizes along with the widespread consent to the reproducibility of cultural heritage, whereas the recognition of its intangibility...
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The analysis of temperature changes of the saliva traces left on the fur during laboratory rats social contacts
PublikacjaAutomatic analysis of complex rodent social be- havior, especially aggressive ones, is of important scientific interest. In this paper we analyze the properties of the data created as a result of aggressive rodent social behavior. Detec- tion of specific aggressive behaviors is based on the event of leaving traces of saliva on the fur of the attacked individual, which are clearly visible in the thermal imaging. The traces change...
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Religious social action and its organizational profiles
PublikacjaPurpose Social action implemented by the Church via its affiliated entities, foundations and associations may be viewed as a uniform activity. In reality, however, several organizational profiles exist that depend on the origin of these organizations (lay or religious), the scope of their activities (local or general) and their dependence on resources (whether from public administration or civil society). The paper aims to discuss...
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Venture capital w finansowaniu rozwoju przedsiębiorstwa
PublikacjaW różnych fazach rozwoju, przedsiębiorstwa korzystają z wielu rodzajów źródeł finansowania. Wybór konkretnej formy finansowania, kapitału własnego czy obcego, źródła długo lub krótkoterminowego, zależy od wielu istotnych dla przedsiębiorstwa czynników. Korzystanie z venture capital związane jest często z brakiem możliwości pozyskania kapitału z innego źródła. Opracowanie omawia proces inwestycyjny w funduszach venture capital,...
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublikacjaPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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Uniqueness or uniformity - studies of media architecture
PublikacjaA development of media architecture is presented in light of to such phenomena as aesthetization, consumerism and digitization. This article deals with media architecture in commercial spaces. Media solutions impact on the architectural skin, making it into visible and dynamic points of the image of a post-modern city. This article presents the specificity of media solutions, depending on the function of commercial activity buildings...
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How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublikacjaObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
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Implementing second-order CFA model for the factorial validity of brand equity
PublikacjaThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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AMO perspectives on the well-being of neurodivergent human capital
PublikacjaExisting management research and management practices frequently overlook the relationship between the above-average human capital of highly functioning neurodivergent employees, their subjective well-being in the workplace and performance outcomes. This paper calls for greater attention to the hidden human capital associated with neurodiversity by mainstreaming implementation of neurodiversity-friendly policies and practices. Drawing...
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The impact of technological and structural changes in the national economy on the labour-capital relations
PublikacjaThe aim of the research presented in this paper is to present the relations between labour and capital in the national economy, resulting from technological and structural changes taking place in the years 1991 to 2008. The structure of the paper is as follows. It first presents the functional determinants for the Polish economy in 1991-2008 affecting the phenomenon subject to study. Then it presents the preliminary analysis of...
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Psychological capital and happiness at work: The mediating role of employee thriving in multinational corporations
PublikacjaWorking in multicultural work environments of multinational corporations (MNCs) creates challenges whose expected impact on happiness is equivocal. In the following paper, we examine the relationship between psychological capital and happiness at work in the specific MNCs’ context. We assume that thriving (eudemonic well-being) at work fosters individuals’ development and enhances their happiness composed of both the affective...
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Exploring governance among social co-operatives: three models from Poland
PublikacjaThere has been overly interest regarding social enterprise and social entrepreneurship in theory and practice. In this paper the author introduces the workings of governance of small social enterprises i.e. social co-operatives, acting in most cases for the purpose of work and social integration of the marginalized, at the bottom of the pyramid of socio-economic system. The aim of this paper is to provide insights into under researched...
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Social Media + Society
Czasopisma -
Identity and authenticity in urban regeneration
PublikacjaArtykuł dotyczy zagadnienia relacji pomiędzy kwestiami ochrony autentyzmu a budowy jego tożsamości w programach rewitalizacji urbanistycznej.
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublikacjaInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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Poverty and social exclusion in the transition Baltic States during the implementation of the European Union Lisbon Strategy - comparative analysis
PublikacjaThe problem of poverty and social exclusion in the Baltic States generates serious social, economic and political consequences. The scope of the analysis includes primarily the scale and structure of poverty and social exclusion in the Baltic Region in the years 2004-2010 in the context of the Lisbon Strategy of the European Union. The results show that during the transition and implementation of the Lisbon Strategy, the problem...
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Cultural Capital
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Cultural Capital
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ICT for Global Competitiveness and Economic Growth in Emerging Economies: Economic, Cultural, and Social Innovations for Human Capital in Transition Economies
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Social commerce - nowy trend w handlu elektronicznym
PublikacjaSocial commerce wykorzystuje media społecznościowe dla potrzeb handlu elektronicznego. Serwisy społecznościowe o charakterze social commerce stanowią nie tylko platformę do wymiany informacji i opinii na temat różnych produktów, ale są także miejscem, w którym konsument może dowiedzieć się o różnego rodzaju wyprzedażach, promocjach cenowych, bonusach, gratisach. Dzięki tego typu witrynom użytkownicy mogą nie tylko kupować najtaniej,...
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Social Aspects of Information Technology
Kursy OnlineSubject of the course includes history of science and technics as well as social, economic, medical, health and legal aspects of Information Technology and related fields of science and technology.
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PERSONAL RELATIONSHIPS
Czasopisma -
Social Entrepreneurship Avenues for the Field Development through Research Paradigm Intersection Discussion
PublikacjaThe aim of this paper is to identify and provide key arguments for employing integrative approach in the choice of research paradigm for studying social entrepreneurship phenomenon. The fact that social entrepreneurship as a field of research is at its preliminary stage, serves as argument and gives freedom in the discussion of the choice of employing a research paradigm. The author does so through identifying commonalities and...
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Venture capital w finansowaniu inwestycji podwyższonego ryzyka w warunkach kryzysu
PublikacjaW publikacji przedstawiono venture capitał jako źródło finansowania inwestycji podwyższonego ryzyka. Wykorzystanie venture capital odniesiono do kryzysu gospodarczego. Podjęto się również oceny funkcjonowania funduszy venture capital w warunkach gospodarki Polski.
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublikacjaThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...
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Efficient Use of Capital: Paradox of Real Estate and Industry in Turkey
PublikacjaIn recent years, one of the hottest debates on Turkish economy is the conflict on resource allocation between real estate and industry sectors. The debate was so intense that ex-minister of Economy Mr. Ali Babacan declared his opinions. Mr. Babacan’s statements about the creation of fixed capital by the private sector is not promising, and private sector fixed capital expenditures are not in the desired level. This situation is...
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Multimodal Surveillance Based Personal Protection System
PublikacjaA novel, multimodal approach for automatic detection of abduction of a protected individual, employing dedicated personal protection device and a city monitoring system is proposed and overviewed. The solution is based on combining four modalities (signals coming from: Bluetooth, fixed and PTZ cameras, thermal camera, acoustic sensors). The Bluetooth signal is used continuously to monitor the protected person presence, and in case...
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New Materiality-towards ‘Media Environments
PublikacjaArticle presents media solutions providing new materiality of architectural spaces. Media solutions in architecture evolve in new forms. Articlepresentsboth the developmentof new technological solutionsas well as new ways of application of media solutions in relation toarchitectural form. The aim of the article is to show technical aspects of new materiality - intelligent materials, allowing transmission of changeable visual content...
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland
PublikacjaThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...
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Fast GC as a useful tool for authenticity assessment of kiwifruit
PublikacjaKiwifruit is one of the healthiest fruits due to its high content of biologically active substances and nutrients. The most popular species of Actinidia (kiwifruit) are the Actinidia deliciosa fruits called kiwi and Actinidia chinensis commonly called golden kiwi, while the lesser known species is Actinidia arguta known as mini kiwi. Bioactivities and nutrients of Actinidia are influenced by species and cultivars. It is very important...
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Is the growing wealth the driving force for venture capital fundraising in Europe? An empirical analysis
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Electro-optical transducer based on indium-tin-oxide-coated optical fiber for analysis of ionized media
PublikacjaThe paper introduces a concept of an optical fiber based electro-optical transducer for monitoring of ionized media, such as low-temperature plasma. It utilizes optical fiber with a section of a core coated with tailored indium tin oxide (ITO) thin film and thus combines the optical phenomena of lossy-mode resonance (LMR) with the electrostatic probe. ITO is an optically transparent and electrically conductive material and if its...
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Social learning in cluster initiatives
PublikacjaPurpose – The purpose of the paper is to portray social learning in cluster initiatives (CIs), namely: 1) to explore, with the lens of the communities of practice (CoPs) theory, in what ways social learning occurs in CIs; 2) to discover how various CoPs emerge and evolve in CIs to facilitate a collective journey in their learning process. Subsequently, the authors address the research questions: In what ways does social learning...
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Technological and Media Platforms: Redefinition of Meanings as Symbolic Power over the Discourse
PublikacjaRedefining the meanings of such social terms as “likes” and “friends” on Facebook is a popular practice. In terms of consistency, the (auto)-redefinition of the term “platform” is itself particularly important from a media management perspective. The article proposes to consider the redefinition of meanings as a form of wielding non-transparent power over discourse. From this perspective, redefining a meaning is a form of holding...
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Media architecture for post-modern society - new forms of participation
PublikacjaThe article shows the relationship between the characteristics of the post-modern society, and the development of media architecture with the function of interactivity. In this context, the duality of the features of post-modern society was emphasized: taking into account its location between creativity and consumerism, as well as on the border between the real and virtual word. The development of media architecture has been linked...
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Media architecture: participation through the senses
PublikacjaPervasive media and interactive technologies have become inseparable not only from our everyday life but also from architecture and city spaces. However, the generic use of new technologies in the design process and material production that affects contemporary architecture, results in buildings that become mere visual objects losing their hapticity and non-visual qualities. Despite the substantial advancement in the research studies...
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Social Aspects of Information Technology - Nowy
Kursy OnlineSubject of the course includes history of science and technics as well as social, economic, medical, health and legal aspects of Information Technology and related fields of science and technology.
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The potential of computational methods for the categorization of architectural objects on the example of media architecture
PublikacjaThe paper presents an example of the categorization of architectural objects and assessment of the characteristics of urban space, based on the analysis of specific features of architectural objects and urban landscape. The conducted analysis refers to media architecture and is presented in the complex context of the development of media solutions. The field of influence of IT on architecture is also stressed, both on the architect’s...
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Viability of fruit seed oil O/W emulsions in personal care products
PublikacjaThe use of fruit seed oils in personal care products is of significance to both their function and image. Poland is an important processor of fruit products within the EU, and thus has a large availability of seeds from domestic fruits, which are normally considered to be a waste material or feed for livestock. Unfortunately, current literature is scarce of the suitability of these oils for topical dermatological use in the form...
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Edyta Gołąb-Andrzejak dr hab.
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Journal of Brand Strategy
Czasopisma -
Social media marketing jako narzędzie wykorzystywane w procesie poprawy wizerunku i zwiększania konkurencyjności miasta
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Authenticity Assessment of the "Onisiówka" Nalewka Liqueurs Using Two-Dimensional Gas Chromatography and Sensory Evaluation
PublikacjaThe “Onisiówka” nalewka liqueur is a regional Polish alcoholic beverage, which is inscribed on the list of regional and traditional products of the Ministry of Agriculture and Rural Development in Poland. It is produced from multiflower honey, black elderberry flower syrup, and spirit. Due to fact that the “Onisiówka” nalewka liqueur has never been investigated, these studies are the foundation for further work on this regional...
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Social enterprises as a fertile ground for reducing social and economic exclusion - good practice examples from Poland
PublikacjaThe work briefly outlines the two dimensions of value generated by social enterprises to the economy and society. This is done in reference to the social cooperatives in Poland that are good examples of social enterprises according to EMES indicators