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Wyniki wyszukiwania dla: customer engagement
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Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives
PublikacjaWhile previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...
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Knowledge‐Intensive Business Services (KIBS) and Their Role in the Knowledge‐Based Economy
PublikacjaThe importance of the knowledge‐intensive business services sector for the development of the economy is growing. In the 80s and 90s this sector became the fastest growing sector in the OECD countries (OECD, 2001). Many publications stress its close relationship to the levels of innovation and performance of the whole economy (e.g. Hipp, 1999; Tomlinson, 1999; Aslesen and Isaksen, 2007). It is an increasingly common belief that...
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Wybrane aspekty zachowań internautów a skuteczny proces komunikacji marketingowej
PublikacjaCelem artykułu jest przedstawienie sposobów pozyskiwania internetowych treści związanych z organizacjami lub produktami oraz dzielenia się nimi z innymi. W publikacji zwrócono uwagę na potrzebę zmiany postrzegania roli internautów w procesie komunikacji marketingowej. Ponadto, artykuł nawiązuje do koncepcji inbound marketing. Koncepcja ta dotyczy nie tylko przyciągania klientów do firmy i jej produktów. Chodzi w niej o by poprzez...
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Hard lessons learned: delivering usability in IT projects
PublikacjaEffective project management requires the development of a realistic plan which aims to ensure the success of the project and ultimately deliver a high quality product to customers. However, experience shows that the majority of software vendors managing projects suffer from numerous problems to provide usability in IT solutions and complete a project in a given time with success. In this paper we discuss, analyze and synthesize...
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Agile Requirements Prioritization in Practice: Results of an Industrial Survey
PublikacjaAgile software development stresses the importance of providing the customer with a product of a maximized business value. To achieve that, requirements prioritization is used. Agile development methods like Scrum define guidelines for prioritization, however practitioners do not necessarily have to follow them. Our goal was to investigate the industry practice related to requirements prioritization process, including its timing,...
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How to achieve sustainability?-Employee's point of view on company's culture and CSR practice
PublikacjaThe people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR), and reputation, as seen from the employee's perspective, to determine which company culture factors most influence CSR practice and, as a result, sustain a company's development and improve its performance. To accomplish this goal, we conducted a survey among employees...
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Digital government evolution: From transformation to contextualization
PublikacjaThe Digital Government landscape is continuously changing to reflect how governments are trying to find innovative digital solutions to social, economic, political and other pressures, and how they transform themselves in the process. Understanding and predicting such changes is important for policymakers, government executives, researchers and all those who prepare, make, implement or evaluate Digital Government decisions. This...
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Developing Prognostic Models of Organization Evolution
PublikacjaThe work focuses on the problem of measuring evolution of IT organizations. Changes in business influence functioning of the IT organization. IT departments or companies must ensure that the needs of their parent company/customers will be met. Therefore they must constantly evolve. Following question can be raised: is it possible to support process of changes the IT organization to run it smoother, faster, easier but with reduced...
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Evaluation of Vehicle Routing Problem Algorithms for Transport Logistics Using Dedicated GIS System
PublikacjaThe development and research related to optimization of fleet management is of high interest among many industrial and scientific entities related to logistics and transport. Optimal distribution of transportation resources leads to significant cost reduction. In this context, scientific research related to so called Vehicle Routing Problem (VRP) which relies on determining the shortest transport routes for a strictly limited number...
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DESIGN THINKING ORIENTED METHODOLOGY IN GROUP PROJECT AS A STEP IN THE CDIO APPROACH
PublikacjaRecently much scientific research and industrial work is conducted in multidisciplinary teams, where cooperation between specialists from different areas of expertise is required in order to successfully address the challenging goals. Moreover, in start-up small companies the lack of supporting departments calls for additional multidisciplinary, economic and networking skills known as T-shaped personality. Recognizing these shortcomings...
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The concept of streamlining the logistics processs at the company
PublikacjaThe aim of the article is to present a concept related to the improvement of the logistics process at the company, by the modernisation of the main railway siding of the terminal. The paper present the reasons for the decision that was once made in order to obtain the expected advantages after the modernisation. The comparison of the incurred expenses and the profits that might be gained in the...
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Doświadczenie jako wartość dla klienta
PublikacjaMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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Automatyczna weryfikacja klienta bankowego w oparciu o multimodalne technologie biometryczne
PublikacjaW referacie przedstawiono przegląd rozwiązań wykorzystywanych w bankach do weryfikacji tożsamości klientów. Ponadto zawarto opis metod biometrycznych aktualnie wykorzystywanych w placówkach bankowych wraz z odniesieniem do skuteczności i wygody korzystania z dostępnych rozwiązań. Zaproponowano rozszerzenie zakresu wykorzystania technologii biometrycznych, wskazując kierunek rozwoju systemów bezpieczeństwa dla poprawy dostępu do...
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Etyka marketingu - czy marketing jest etyczny?
PublikacjaOd jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...
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Delivery of Ancillary Services in Distribution Power Systems
PublikacjaOne of the technical and organizational challenges the power system faces in deregulated market conditions is to organize an ancillary services market. The growing share of distributed generation of variable (intermittent) energy sources and a change in the market position of consumers, causes the demand for distributed delivery of ancillary services. For this purpose, it is sought to use the ability of the regulatory measures:...
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Hybrid Finite Element Method Development for Offshore Structures’ Calculation with the Implementation of Industry Standards
PublikacjaIn the design process of offshore steel structures, it is typical to employ commercial calculation codes in which simulationand evaluation of results are performed on the basis of the available standards (e.g. API, DNV, Lloyds). The modelingand solution rely on finite element methods and cover the simulation of the structure’s properties along with the influenceof the marine environment – sea currents, wave...
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Impact of information systems (IS) infusion on Open Government Data (OGD) adoption
PublikacjaPurpose – This study aims to underline the possible influence of the moderator, information systems (IS) infusion, on Open Government Data (OGD) adoption and usage. Design/methodology/approach – Using the partial least squares-structural equation modeling methodological approach, the adapted unified theory of acceptance and use of technology (UTAUT) model has been used for understanding the role of themoderating variable, namely,...
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Assessing groundwater vulnerability to sea water intrusion in the coastline of the inner Puck Bay using GALDIT method
PublikacjaIn this research, GALDIT method was used to assess seawater intrusion in the coastal aquifer of the inner Puck Bay (Southern Baltic Sea). The impact of potential sea-level rise on groundwater vulnerability for years 2081-2100 was also considered. The study area was categorized into three classes of vulnerability: low, moderate and high. The most vulnerable area is the Hel Peninsula with northern part of the Kashubian Coastland....
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Assessing groundwater vulnerability to sea water intrusion in the coastline of the inner Puck Bay using GALDIT method
PublikacjaIn this research, GALDIT method was used to assess seawater intrusion in the coastal aquifer of the inner Puck Bay (Southern Baltic Sea). The impact of potential sea-level rise on groundwater vulnerability for years 2081-2100 was also considered. The study area was categorized into three classes of vulnerability: low, moderate and high. The most vulnerable area is the Hel Peninsula with northern part of the Kashubian Coastland....
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
Kursy OnlineCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Practical issues for the implementation of survivability and recovery techniques in optical networks
PublikacjaFailures in optical networks are inevitable. They may occur during work being done for the maintenance of other infrastructures, or on a larger scale as the result of an attack or large-scale disaster. As a result, service availability, an important aspect of Quality of Service (QoS), is often degraded. Appropriate fault recovery techniques are thus crucial to meet the requirements set by the Service Level Agreements (SLAs) between...
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Active management of equipment cooling in hoteling data centers
PublikacjaHoteling data centers are designated for housing computing and storage units of many, usually small customers, as opposed to traditional data centers supporting own computing and storage resources of a bigger company. One of the services to be provided to consumer’s equipment is cooling. Cooling in data centers is prevalently achieved by circulating air in computer room. Efficient cooling requires delivering cold air from central...
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Machine Learning and Text Analysis in an Artificial Intelligent System for the Training of Air Traffic Controllers
PublikacjaThis chapter presents the application of new information technology in education for the training of air traffic controllers (ATCs). Machine learning, multi-criteria decision analysis, and text analysis as the methods of artificial intelligence for ATCs training have been described. The authors have made an analysis of the International Civil Aviation Organization documents for modern principles of ATCs education. The prototype...
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Enabling Deeper Linguistic-based Text Analytics – Construct Development for the Criticality of Negative Service Experience
PublikacjaSignificant progress has been made in linguistic-based text analytics particularly with the increasing availability of data and deep learning computational models for more accurate opinion analysis and domain-specific entity recognition. In understanding customer service experience from texts, analysis of sentiments associated with different stages of the service lifecycle is a useful starting point. However, when richer insights...
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Waste printer ink as modifier for natural rubber/carbon black composites: No haste, use waste
PublikacjaFrom a sustainability perspective, achieving a greener future with a minimal carbon footprint requires maximizing waste materials' reuse. The four pillars of satisfying customer demands are processing, price, properties, and performance. Along with such a global policy, this work seeks to utilize waste printer ink (WPI) as a source of carbon in combination with low- and high-surface carbon black (LCB and HCB, respectively) additives...
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Greencoin - educational information system for eco-inclusion and empowering urban adaptability.
PublikacjaSARS-CoV19 pandemic exposed a broad spectrum of challenges for modern cities, societies and the environment at large. The post-Covid transformation requires new social and ecological solutions, adjusted to modern challenges, but also equipped with technological advances that allow for digital inclusion and sustainable urban development to benefit the local economy and society. Many information systems are designed to enable...
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Greencoin information system empowering urban adaptability and eco living choices.
PublikacjaThere are many gamification projects focused on mitigating climate changes which has been tested or implemented worldwide. However, the gap which remains is the limited number of solutions dedicated for central European countries where the urban polices in terms of climate vulnerability are bounded. On the other hand, cities, when implementing climate-oriented policies, are focused on urban resilience, while the opportunities...
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Going all in or spreading your bet: a configurational perspective on open innovation interaction channels in production sectors
PublikacjaUsing different interaction channels within open innovation partnerships holds the potential to enhance the chance of success in production sectors. However, our comprehension of how open innovation partnerships are affected by varying combinations of interaction channels, and how this corelates with their level of open innovation output, remains limited. There are discrepancies in the current literature regarding the individual...
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Mechatronic Design Towards Investigation of the Temporo-Mandibular Joint Behaviour
PublikacjaA significant problem of the temporo-mandibular joint (TMJ) research is lack of data concerning geometry and position of TMJ discs. It leads to necessity of developing a driving method of the process optimization, which is based on chosen techniques of mechatronic design. In particular, the latter concerns a technique of experimentally supported virtual prototyping. On this stage, the research is characterized by well-verified...
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Symulacja skrócenia procesu kompletacji z wykorzystaniem karty przebiegu czynności na przykładzie wybranego marketu DIY
PublikacjaW artykule przeanalizowano zagadnienia dotyczące gospodarki magazynowej, wykorzystania infrastruktur magazynowej i manipulacyjnej oraz zagospodarowania przestrzeni magazynowej w zakresie realizowanych procesów w magazynie wybranego marketu budowlanego DIY (ang. Do-It-Yourself). Z wykorzystaniem takich narzędzi, jak mapa procesu oraz karta przebiegu czynności przeprowadzono analizę procesu kompletacji towarów dla wybranego zamówienia...
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Do new EU members have any chance of earning as much as Westerns do?
PublikacjaThis article examines the wage dispersion in the European Union in the last ten years (1996-2006). The research is motivated by the fact that New Members States (NMS) expected that wage convergence would occurred after their accession to the EU. At the same time Old Member States (OMS) have been increasingly concerned with the possibility that the EU enlargement could influence their local labor markets and wages through new channels...
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Structure and computationally-efficient simulation-driven design of compact UWB monopole antenna
PublikacjaIn this letter, a structure of a small ultra-wideband (UWB) monopole antenna, its design optimization procedure as well as experimental validation are presented. According to our approach, antenna compactness is achieved by means of a meander line for current path enlargement as well as the two parameterized slits providing additional degrees of freedom that help to ensure good impedance matching. For the sake of reliability, the...
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Modele budowy wartości dla klienta - charakterystyka i rozwinięcie
PublikacjaRozwój form realizacji biznesu umożliwił zbadanie nowych obiektów związanych z generowaniem wartości dla klienta i przedsiębiorstwa. W pracy scharakteryzowano logiki tworzenia wartości będące podstawą modeli łańcucha wartości, sklepu wartości, sieci wartości oraz chmury wartości. Zaproponowano także wprowadzenie nowego składnika do struktury tych modeli w postaci węzła wartości.
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Usability Testing of Mobile Applications: A Methodological Framework
PublikacjaLess than five percent of all mobile applications have become successful throughout 2023. The success of a new mobile application depends on a variety of factors ranging from business understanding, customer value, and perceived quality of use. In this sense, the topic of usability testing of mobile applications is relevant from the point of view of user satisfaction and acceptance. However, the current knowledge seems to be fragmented,...
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Implementing Sustainable Development Goals with Digital Government – Aspiration-capacity gap
PublikacjaSustainable Development Goals (SDGs) represent a commitment by all United Nations Member States to pursue development efforts, including ending poverty and hunger, promoting well-being and education, reducing inequalities, fostering peace, and protecting the planet. Member States and their governments are supposed to take ownership of the SDGs, strengthen the implementation means, and improve public governance as both the means...
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Planning Around Polarisation: Components of Finding Common Ground Based on Regeneration Projects in London and Gdańsk
PublikacjaVarious forms of public participation in urban design and planning—as presented and discussed in literature—have recently been challenged by the needs and expectations of different stakeholders, including those coming from the private sector. This comes with a redefinition of the public good and the roles and responsibilities of municipal authorities in post‐liberal times. As a result, contemporary participatory processes need...
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Antecedents and outcomes of social media fatigue
PublikacjaPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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Thermal performance of a prototype plate heat exchanger with minichannels under boiling conditions
PublikacjaTo solve the problem and to meet the requirements of customers in the field of high heat fluxes transfer in compact units, a new design of plate heat exchanger with minichannels (minichannels PHE) was proposed. The aim was to construct a compact heat exchanger of high effectiveness for the purpose of household cogeneration ORC system. In this paper the experimental analysis of an assembled prototype of such compact heat exchanger...
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Trendy w e-usługach
PublikacjaW artykule przedstawiono trendy w sektorze e-biznesu pokazujące perspektywy zmian w usługach. Zwrócono uwagę jak zmienia się podejście do samego procesu usługi, jak zmienia się sposób świadczenia samej usługi. Autor przedstawia trendy nie tylko związane z zastosowaniem nowoczesnych technologii, ale również związane z otwieraniem nowych segmentów rynku jakimi są np. społeczności. W wyniku analizy przytoczonych przykładów wykorzystania...
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Wyznaczanie stref efektywności kanałów dystrybucji na przykładzie wybranego producenta artykułów
PublikacjaWybór kanału dystrybucji zalicza się do decyzji strategicznych, ponieważ pod uwagę należy wziąć zarówno aspekty ekonomiczne, jak i te, które są związane z obsługą klienta. We współczesnych kanałach dystrybucji, które cechuje duża różnorodność wynikająca ze sposobu przepływu towarów z miejsca ich produkcji do miejsca konsumpcji, istotne znaczenie będzie miał sprawny i szybki przepływ strumieni finansowych, materiałowych i informacyjnych....
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The role of ergonomics in architectonic and marketing operations
PublikacjaThe 20th century, along with the development of mass culture, brought a rapid increase of marketing communications significance. At first, this branch of art had an informational function associated with advertising operations. Nowadays, an increase of marketing specialists’ interest in influencing a human being by the space they stay in may be observed. Ergonomics plays an important role in such operations. The aim of this article...
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The Use of Big Data in Regenerative Planning
PublikacjaWith the increasing significance of Big Data sources and their reliability for studying current urban development processes, new possibilities have appeared for analyzing the urban planning of contemporary cities. At the same time, the new urban development paradigm related to regenerative sustainability requires a new approach and hence a better understanding of the processes changing cities today, which will allow more efficient...
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UNIVERSITY - COMPANY COOPERATION IN THE CONTEXT OF THE GEODESY AND CARTOGRAPHY DEVELOPMENT
PublikacjaThis article presents aspects of the cooperation between university and the company, on the example of Polish technical universities, which educate students, in the field of geodesy and cartography (among many others. Nowadays scientific development is one of the most important elements affecting the economy of the country. This involves continuous contact between the two parties, the business community and the scientific societies....
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Static Series and Shunt-series PE Voltage-quality Controllers
PublikacjaAs presented in the Chap. 7 static shunt power electronics (PE) voltage-quality controllers protect the utility electrical system from the unfavorable impact of customer loads. Shunt controllers, as shown in Chap. 6, are recommended mainly for mitigation of the causes of disturbances, and not their effects in distanced nodes of a power-electronics system. In the case when reduction of disturbances effects is required, which leads...
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Social Differentiation of the Perception and Human Tissues Donation for Research Purposes.
PublikacjaThe willingness to donate human biological material for research purposes is shaped by socio-cultural factors; however, there is a lack of studies analysing the social perception of different human tissues, which may affect such willingness. This study aimed to distinguish different sociocultural categories of human tissues and types of potential donors based on their willingness to donate material. Quantitative research was...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Towards High-Value Datasets Determination for Data-Driven Development: A Systematic Literature Review
PublikacjaOpen government data (OGD) is seen as a political and socio-economic phenomenon that promises to promote civic engagement and stimulate public sector innovations in various areas of public life. To bring the expected benefits, data must be reused and transformed into value-added products or services. This, in turn, sets another precondition for data that are expected to not only be available and comply with open data principles,...
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Selective Laser Melting of Ti Alloy for Manufacturing The Prosthetic Elements
PublikacjaThe selective laser melting (SLM) is the additive manufacturing method of custom-designed parts. The used materials and the applications are various, including medicine. The titanium and its alloys are materials for which the dimensional quality, surface smoothness and no or extremely low porosity are difficult to reach. In this paper, the successful attempt to obtain by SLM the individually designed prosthetic bridges is described....
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PROSTATE GLAND, Prostate gland - Male, 74 - Tissue image [3230630012576021]
Dane BadawczeThis is the histopathological image of PROSTATE GLAND tissue sample obtained in Medical University Gdańsk and deposited in ZMDL-GUMED. The sample image was taken using: Pannoramic 250 3DHistech slide scanner (20x magnification) and saved to DICOM format.
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PROSTATE GLAND, Prostate gland - Male, 74 - Tissue image [323063001258351]
Dane BadawczeThis is the histopathological image of PROSTATE GLAND tissue sample obtained in Medical University Gdańsk and deposited in ZMDL-GUMED. The sample image was taken using: Pannoramic 250 3DHistech slide scanner (20x magnification) and saved to DICOM format.