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Wyniki wyszukiwania dla: CRISIS OF MARKETING COMMUNICATION
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A wireless network for off-shore marine research
PublikacjaThis paper presents functionality, the most important technology developments and potential use cases of digital communication system, developed to facilitate selected tasks commonly required during off-shore operations and marine research, including: broadband information sharing between platforms isolated from an on-shore communication infrastructure, acquisition of large data-sets from variety of off-shore...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublikacjaPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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Anna Zielińska dr
OsobyOd 2016 r. rozpoczęła pracę na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Od 2018 r. członek rady International Project Management Association Young Crew Polska. Autorka licznych publikacji naukowych zakresu zarządzania antykryzysowego, zarządzania projektami i programami zdrowotnymi oraz doskonalenia podmiotów gospodarczych. Zainteresowania naukowo-badawcze obejmują zarządzanie programami i projektami, nowoczesne...
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Michał Hoeft dr inż.
OsobyMichał Hoeft z wyrożnieniem ukończył studia na Wydziale ETI Politechniki Gdańskiej w 2011. Obszary jego zainteresowań badawczych obejmują zarządzanie mobilnością w sieciach heterogenicznych oraz optymalizacje przełączania w sieciach IEEE 802.11. Michał Hoeft uczestniczył w licznych projektach B+R m. in. Inżynieria Internetu Przyszłości, PL-LAB2020 oraz netBaltic. Dodatkowo pełnił rolę recenzanta dla czasopism: Ad-Hoc Networks,...
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Wojciech Gumiński dr inż.
OsobyWojciech Gumiński ukończył studia na Wydziale Elektroniki, Telekomunikacji I Informatyki w 1991 r. W roku 2003 uzyskał stopień doktora nauk technicznych. Zainteresowania naukowe obejmują architektury sieciowe i protokoły telekomunikacyjne oraz cyfrowe przetwarzanie sygnałów. Uczestniczył jako główny wykonawca w szeregu projektach, między innymi: Inżynieria Internetu Przyszłości, PL-LAB 2020 i Internet na Bałtyku. Publikacje...
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Directed percolation effects emerging from superadditivity of quantum networks
PublikacjaEntanglement-induced nonadditivity of classical communication capacity in networks consisting of quantum channels is considered. Communication lattices consisting of butterfly-type entanglement-breaking channels augmented, with some probability, by identity channels are analyzed. The capacity superadditivity in the network is manifested in directed correlated bond percolation which we consider in two flavors: simply directed and...
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ENTERPRISE ACTIVITIES MODELING BY BPMN NOTATION
PublikacjaDepending on the process behavior, available know-how and organizational goals, different techniques and tools can be used for business process modeling. We concentrate on e-commerce, and try to find the best marketing strategy for the sales process improvement. In the paper we present the multilayer approach to define enterprise scenarios. This allows us to collect the suitable knowledge necessary for enterprise analysis and improvement....
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Virtual reality tools in teaching the conservation and history of Polish architecture
PublikacjaVirtual reality and its impact on teaching conservation and architectural history is the subject of this article. During the COVID-19 crisis in 2020, the education of students of architecture was transferred by Gdańsk University of Technology (GUT), Gdańsk, Poland, to distance learning. This method has provided academics an opportunity to examine the impact of virtual reality and remote education on architectural history and conservation....
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Testing OFDM Transmission Schemes for Shallow Water Acoustic Communications
PublikacjaLarge variability of communication properties of underwater acoustic channels, and especially strongly varying instantaneous conditions in shallow waters, is a tough challenge for the designers of underwater acoustics communication (UAC system. There is a need for developing adaptive signaling schemes that would dynamically optimize signal parameters in both physical and link layers of communication protocols. The orthogonal frequency...
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COLOUR IDIOMS IN BUSINESS LANGUAGE
PublikacjaGlobalisation and the growth of e-business and e-commerce have fuelled the need for English as the lingua franca for business communication worldwide. Business internationalisation means that language learners should be prepared to communicate with native speakers who often use rich idiomatic language in business communication. Nonnative speakers have a need to master business idioms not to be at any disadvantage in business communication....
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Real-Time connection Between Immerse 3D Vizualization Laboratory and Kaskada Platform
PublikacjaMultimedia stream processing into two cooperative different systems (cluster platform and virtual lab) is considered. The considered selected information about the systems is presented and the idea of its communication when executing the distributed application is proposed. A general schema of the communication architecture is given. Tests of data transmission quality are considered and their results are presented.
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Innowacje jako wyzwanie dla działań marketingowych banków komercyjnych
PublikacjaW referacie przedstawiona została istota innowacji w funkcjonowaniu banków komercyjnych na rynku polskim. Na podstawie danych statystycznych przeprowadzona została analiza poziomu innowacyjności banków i innych instytucji finansowych z uwzględnieniem zróżnicowania podmiotowego oraz ze względu na rodzaje innowacji. W pracy zidentyfikowane zostały również podstawowe grupy czynników wpływających na innowacje i związane z nimi działania...
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Tomasz Korol dr hab. inż.
OsobyWykształcenie Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2001) University of Applied Sciences Stralsund (1999) Stopień naukowy Doktor habilitowany – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2015) Doktor – Politechnika Gdańska, Wydział Zarządzania i Ekonomii (2004) Zatrudnienie Politechnika Gdańska: profesor uczelni (od 2019); profesor nadzwyczajny (2017-2019); adiunkt (2004-2016); asystent (2001-2004) I-Shou...
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Image as a key factor of brand value at social media
PublikacjaThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Reliable OFDM Data Transmission with Pilot Tones and Error-Correction Coding in Shallow Underwater Acoustic Channel
PublikacjaThe performance of Underwater Acoustic Communication (UAC) systems are strongly related to the specific propagation conditions of the underwater channel. Horizontal, shallow-water channels are characterised by extremely disadvantageous transmission properties, due to strong multipath propagation and refraction phenomena. The paper presents the results of communication tests performed during a shallow, inland-water experiment with...
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A Survey of Vehicular Network Systems for Road Traffic Management
PublikacjaIn this survey, we analyze the proposals of vehicular communication systems in the context of road traffic management. Starting with the definition of communications between vehicles (V2V), vehicles-to-infrastructure (V2I) and vehicles-to-everything (V2X), we first focus on the requirements and current standards for the Intelligent Transport Systems (ITS), including the maximum communication delay, the communication range and the...
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NetBaltic System-Heterogenous Wireless Network for Maritime Communications
PublikacjaIn case of maritime communications, we observe a growing interest in deployment of multitask satellite-based solutions and development of new maritime-specific systems intended for improvements in safety of e-navigation. Analysis of different types of currently used maritime communication systems leads, however, to a conclusion that neither global and still very expensive satellite systems nor cheaper, but short-ranged transmission...
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The generalized Suzuki model of the multipath fading channel
Dane BadawczeThe dataset contains the results of simulations that are part of the research on modelling the multipath fading in the communication channel. The generalized Suzuki fading envelope is generated using the Monte-Carlo simulation (MCS) in the LabVIEW programming environment.
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Computer Networks EN 2022
Kursy OnlineThe student becomes familiar with the network layered logical architectures, classifies the basic problems of network communication and identifies and analyzes selected protocols and mechanisms of LAN and WAN (IP) networks.
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Computer Networks EN 2023
Kursy OnlineThe student becomes familiar with the network layered logical architectures, classifies the basic problems of network communication and identifies and analyzes selected protocols and mechanisms of LAN and WAN (IP) networks.
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The UK's banking system as financial hub for Islamic banking
PublikacjaThis paper examines the phenomenon of London as "the Islamic banking hub". It contends that London has become not only an international centre for Islamic finance, but also that there is big interest and demand for Islamic banking products. The authors are also positive that Islamic banking may be a certain solution for the problems that Europe has been suffering since 2007 when the global debt crisis started. Our intention is...
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Study of the Performance of DSSS UAC System Depending on the System Bandwidth and the Spreading Sequence
PublikacjaA signal transmitted in an Underwater Acoustic Communication (UAC) system operating in a shallow-water channel suffers from strong time dispersion due to multipath propagation. This causes the Inter-Symbol Interference (ISI) observed in the received signal, which significantly limits the communication system’s reliability and transmission rate. In such propagation conditions, the Direct-Sequence Spread Spectrum (DSSS) method is...
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International Conference on Information and Communication Technologies for Ageing Well and e-Health
Konferencje -
Piotr Figura dr inż.
OsobyPiotr Figura jest pracownikiem Katedry Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej, a także członkiem Komisji Wydziałowej ds. Weryfikacji Efektów Uczenia się oraz recenzentem akademickim zadań z zakresu rachunkowości Centralnej Komisji Edukacyjnej. Jest autorem lub współautorem kilku monografii naukowych w tym: Wartości wzorcowe wskaźników finansowych przedsiębiorstw giełdowych; Classical and modern concepts...
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Paweł Burdziakowski dr inż.
Osobydr inż. Paweł Burdziakowski jest specjalista w zakresie fotogrametrii i teledetekcji lotniczej niskiego pułapu, nawigacji morskiej i lotniczej. Jest również licencjonowanym instruktorem lotniczym oraz programistą. Głównymi obszarami zainteresowania jest fotogrametria cyfrowa, nawigacja platform bezzałogowych oraz systemy bezzałogowe, w tym lotnicze, nawodne, podwodne. Prowadzi badania w zakresie algorytmów i metod poprawiających...
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Funkcje dydaktyczne naukowych kół marketingu
PublikacjaSkuteczne nauczanie marketingu w polskich uczelniach jest niezwykle trudnym i złożonym procesem. Marketing w swej naturze jest ściśle związany z praktyką gospodarczą. Absolwent szkoły wyższej powinien - oprócz kompleksowej wiedzy teoretycznej - być przygotowany do rozwiązywania rzeczywistych problemów rynkowych. Pozyskanie praktycznych umiejętności wykorzystania wiedzy zdobywanej w toku studiów oraz rozwinięcie umiejętności organizacyjnych...
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Underwater Acoustic Communications in Time-Varying Dispersive Channels
PublikacjaUnderwater acoustic communication (UAC) system designers tend to transmit as much information as possible, per unit of time, at as low as possible error rate. However, the bit rate achieved in UAC systems is much lower than for wire or radio-communication systems. This is due to disadvantageous properties of the UAC channels, namely the sea and inland waters. Estimation of UAC channel transmission properties is possible within...
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Employees With Autism Spectrum Disorders in the Digitized Work Environment: Perspectives for the Future
PublikacjaThe aim of this article is to examine the opportunities for employees with autism spectrum disorders (ASDs), arising from digital technology (DT) development. The author discusses assistive technology (AT) as a mean of creating a better work environment, making the digitized workplace more friendly for people with ASD. A possible solution of communication problems is replacing the interpersonal communication between employees with...
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Application of Doubly Connected Dominating Sets to Safe Rectangular Smart Grids
PublikacjaSmart grids, together with the Internet of Things, are considered to be the future of the electric energy world. This is possible through a two-way communication between nodes of the grids and computer processing. It is necessary that the communication is easy and safe, and the distance between a point of demand and supply is short, to reduce the electricity loss. All these requirements should be met at the lowest possible cost....
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Non-Satellite Broadband Maritime Communications for e-Navigation Services
PublikacjaThe development of broadband network access technologies available to users on land has triggered a rapid expansion of a diverse range of services provided by terrestrial networks. However, due to limitations of digital communication technologies in the off-shore area, the maritime ICT systems evolution so far has not followed that trend. Despite the e-navigation initiative defining the set of Maritime Services, the progress in...
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The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]
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Experimental Comparison of Designed Inductance Coils for Wireless Power Transfer
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The Analysis and Solutions to the Problems of IPv6 Configuration Migration of Small Networks
PublikacjaThe paper analyzes the problems of IPv4 to IPv6 migration processes and indicates the areas in which migration can be done without expensive replacement of hardware, software and organizational changes. This paper presents the migration tools developed for the SOHO network administrators. The tools provide theoretical knowledge and practical advices on migrating to IPv6 and enable automation of the migration process. The article...
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Standards with cybersecurity controls for smart grid - A systematic analysis
PublikacjaIn recent years numerous standards related to the cybersecurity of smart grids have been published, which led to the challenge for operators in obtaining indications that match their specific objectives and contexts. Although several studies approached this problem by providing more or less comprehensive surveys and overviews of smart grid cybersecurity standards, none of them was dedicated to the actual and important subject of...
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Maciej Sac dr inż.
OsobyMaciej Sac ukończył studia na Politechnice Gdańskiej w 2009 roku uzyskując tytuł zawodowy magistra inżyniera telekomunikacji. W roku 2022 uzyskał stopień naukowy doktora inżyniera w dziedzinie informatyka techniczna i telekomunikacja. Jego zainteresowania badawcze związane są z sieciami IP QoS, VoIP, IMS/NGN, SDN, a także usługami multimedialnymi i inżynierią ruchu telekomunikacyjnego. Obecnie jest zatrudniony na stanowisku adiunkta...
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Sławomir Ostrowski dr inż.
OsobySławomir Ostrowski jest pracownikiem naukowo-dydaktycznym zatrudnionym na stanowisku adiunkta w Katedrze Informatyki w Zarządzaniu na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W 2018 roku uzyskał stopień doktora nauk ekonomicznych w dyscyplinie: nauki o zarządzaniu. Absolwent jednolitych studiów magistersko-inżynierskich na kierunku Zarządzanie (specjalność Zarządzanie Technologiami IT) na Wydziale Zarządzania i Ekonomii...
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Marriage Better marina management, harbour network consolidation and water tourism marketing in the southern Baltic rim
ProjektyProjekt realizowany w Wydział Zarządzania i Ekonomii zgodnie z porozumieniem WTPB.02.03.00-56-024/11-00 z dnia 2012-01-25
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublikacjaThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...
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Wybrane aspekty wyboru specjalności przez studentów kierunku zarządzania i marketingu
PublikacjaW artykule zajęto się problematyką wyboru specjalności przez studentów kierunku zarządzanie i marketing. W szczególności autora interesowały następujące zagadnienia dotyczące wyboru specjalności przez studentów w zakresie magisterskich studiów uzupełniających (MSU): źródła i rodzaje informacji, hierarchia kryteriów, powody wyboru, osoby doradzające, satysfakcja z podjętej decyzji. Odpowiedzi na te zagadnienia udzielone na podstawie...
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Performance and Power-Aware Modeling of MPI Applications for Cluster Computing
PublikacjaThe paper presents modeling of performance and power consumption when running parallel applications on modern cluster-based systems. The model includes basic so-called blocks representing either computations or communication. The latter includes both point-to-point and collective communication. Real measurements were performed using MPI applications and routines run on three different clusters with both Infiniband and Gigabit Ethernet...
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TOWARD A FUZZY MODEL OF POLISH INTERNET MORTGAGE MARKET
PublikacjaThis article presents our continuing efforts to develop a model of the Internet-based mortgage market in Poland. It sums up modeling research done over the last 4 years, also showing the stages and the process of building and verifying the proposed model consisting of three submodels. The submodels are described for three market situations; that is, a stable market, financial crisis, and economic boom. The proposed model variables...
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A fuzzy logic model for forecasting exchange rates
PublikacjaThis article is devoted to the issue of forecasting exchange rates. The objective of the conducted research is to develop a predictive model with the use of an innovative methodology - fuzzy logic theory - and to evaluate its effectiveness in times of prosperity and during the financial crisis. The model is based on sets of rules written by the author in the form of IF-THEN, where expert knowledge is stored. This model is the result...
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Playing the Sprint Retrospective
PublikacjaIn agile software development, where great emphasis is put on effective informal communication, success depends heavily on human and social factors. However, Scrum does not specify any techniques that aid the human side of software development. In this paper we investigate the use of 6 collaborative games for the Sprint Retrospective. Each game was implemented twice in a Scrum team in Intel Technology Poland. The received feedback...
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Square root RC Nyquist filter of fractional delay
PublikacjaIn this paper we propose a discrete-time FIR (finite impulse response) filter which couples the role of square root Nyquist filter with fractional delay filter. This filter enables to substitute for a cascade of square root RC (SRRC) Nyquist filter and fractional delay filter in one device/algorithm. The aim is to compensate for transmission delay in communication system. Statistically defined performances, e.g. BER (bit error...
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Evaluation of Selected Modulation Techniques in Underwater Multipath Channel
PublikacjaThere is a growing interest in the use of Autonomous Underwater Vehicles (AUVs) and Underwater Sensor Networks (USNs) for scientific, military, and industrial applications, leading to the development of wireless underwater communications. However, the channel for Underwater Acoustic (UWA) communications is challenging compared to the radio wave propagation in the air. Especially in shallow waters, where the channel has strong multipath...
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Sztuczne sieci neuronowe oraz metoda wektorów wspierających w bankowych systemach informatycznych
PublikacjaW artykule zaprezentowano wybrane metod sztucznej inteligencji do zwiększania efektywności bankowych systemów informatycznych. Wykorzystanie metody wektorów wspierających czy sztucznych sieci neuronowych w połączeniu z nowoczesną technologią mikroprocesorową umożliwia znaczący wzrost konkurencyjności banku poprzez dodanie nowych funkcjonalności. W rezultacie możliwe jest także złagodzenie skutków kryzysu finansowego.
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Among Friends: The Role of Friendship in Alternative Organizations
PublikacjaFriendship, a mutual and profound relationship, permeates history of human culture and occurs in all social situations, including professional and informal human activities. In organizations, it develops through processes of communication and generates a communication culture of kindness and support. Organizational friendship enhances work engagement and satisfaction, as well as helps to promote individual ends. This article investigates...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublikacjaeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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The concept of aida applied to online interactive advertisement: an youtube case study
PublikacjaThis paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....
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Dowodzenie w Policji – koncepcja zmian w zakresie dowodzenia formacją
PublikacjaThe dynamic development of human civilization at the turn of the 20th and 21st centuries unfortunately generates not only positive developments. So we need to constantly improve crisis management systems. The purpose of the research was to improve the police command system. Primarily, the research was based on the methods of non-standard observation and analysis and logical construction. The article presents the command in the...