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Wyniki wyszukiwania dla: ONLINE BRAND COMMUNITY
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Magdalena Szuflita-Żurawska
OsobyMagdalena Szuflita-Żurawska jest kierownikiem Sekcji Informacji Naukowo-Technicznej na Politechnice Gdańskiej oraz Liderem Centrum Kompetencji Otwartej Nauki przy Bibliotece Politechniki Gdańskiej. Jej główne zainteresowania badawcze koncentrują się w obszarze komunikacji naukowej oraz otwartych danych badawczych, a także motywacji i produktywności naukowej. Jest odpowiedzialna między innymi za prowadzenie szkoleń dla pracowników...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublikacjaPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublikacjaBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublikacjaThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Journal of Brand Strategy
Czasopisma -
Platforma edX - nowe podejście do kursów online
PublikacjaWspółczesne metody nauczania na odległość zmieniają się dynamicznie. Powstają światowe konsorcja podejmujące starania zapewnienia dostępu do edukacji na najwyższym poziomie z wykorzystaniem Internetu. Jedną z takich prób jest platforma edX. Jej rozwój zapoczątkowały niemal 2 lata temu MIT i Harvard. Obecnie zespół liczy już 30 uczelni z całego świata. Renoma ośrodków naukowych biorących udział w projekcie przyciągnęła już ponad...
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Community of Practice for Product Innovation Towards the Establishment of Industry 4.0
PublikacjaThe aim of this paper is to present the necessity of formulating the Community of Practice for Product Innovation process based on Cyber-Physical Production Systems towards the establishment of Industry 4.0. At this developing phase of Industry 4.0, there is a need to define a clear and more realistic approach for implementation process of Cyber-Physical Production Systems in manufacturing industries. Today Knowledge Management...
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Bewertung der qualität von online lernmodulen = Próba oceny jakości e-Lerningowych modułów online
PublikacjaW pracy dokonano klasyfikacji rozwiązań modułów (systemów) e-Learning wg. sposobu ich tworzenia (tj. systemy autorskie, komercyjne, otwarte, zamknięte, standardowe, niestandardowe), funkcjonalności, interaktywności, obciążania sieci. Przedstawiono również wybrane kryteria (tj. merytoryczne, dydaktyczne i multimedialne) oceny jakości modułów dostępnych online pod kątem ich wykorzystywania w systemach zdalnego nauczania. Na zakończenie...
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Implementing knowledge-based virtual organisations for the e-Decisional community
PublikacjaW pracy przedstawiono koncepcyjne zasady funkcjonowania formy spolecznej zwanej e-Decisional Community oraz omowiono mozliwosci zastosowania w takiej formie zasad opartych na wiedzy organizacji wirtualnych.
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The community involvement of courts: an action research study in the context of the Polish justice system
PublikacjaPurpose – As a rule, common courts are hermetic organizations, separated from their stakeholders by procedures based on legal provisions. For these reasons, they are often perceived as unreliable and non-transparent, and as such, they do not inspire trust among stakeholders. The authors posit that the court’s community involvement may lead to the increased accountability and legitimacy of courts, which should in turn result in...
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Establishing intelligent enterprise through community of practice for product innovation
PublikacjaThis paper presents the idea of implementing the virtual Community of Practice for Product Innovation processes towards the establishment of intelligent enterprise. Since the fourth industrial revolution is passing through the developing phase, implementation of Cyber-Physical Production Systems require more realistic approach. Knowledge Management and Engineering plays an important role in manufacturing industries facing global...
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Community Road Safety Strategies in the Context of Sustainable Mobility
PublikacjaThe paper presents an overview on the road safety strategies and action plans implemented in the framework of the “SOL - Save our lives: Comprehensive road safety strategy for Central Europe” project. It contains summarization of learned knowledge regarding the efficiency of measures applied and highlights examples of good practices. The purpose of the paper is to provide recommendations for effective and successful planning, formulation...
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Online Sound Restoration for Digital Library Applications
PublikacjaA system for sound restoration was conceived and engineered having the following features: no special sound restoration software is needed to perform audio restoration by the user, the process of restoration employs automatic reduction of noise, wow and impulse distortions performed in the online mode, no skills in digital signal processing from the user are needed. The principles of the created system and its features as well...
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Internetowy system dydaktyczny typu online judge
PublikacjaOmówiony w pracy system typu Online Judge został wykorzystany na przedmiotach związanych z algorytmiką i optymalizacją dyskretną na Wydziale ETI Politechniki Gdańskiej. Najważniejsze funkcje systemu, z punktu widzenia dydaktyki, pozwalają na wykorzystanie go do automatycznej oceny rozwiązań problemów algorytmicznych, jako repozytorium dokumentów (sprawozdań) oraz jako platformę do zarządzania przedmiotem z możliwością kontroli...
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Usability and relational factors in user-perceived quality of online services
PublikacjaThe purpose of this paper is to identify the key determinants of con-sumer-perceived usability of online service websites and their impact on e-loyalty potential, expressed by customer’s willingness to return and to recommend the website to others. In this experimental usability study fifteen video-recorded users performed specific tasks in financial, travel and health online service websites. After completing the tasks users filled...
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The role of governance to support smart community development: a systematic literature review
PublikacjaThis paper studies the interaction between the smart community and smart governance concepts to elaborate on the role of governance to support local governments in developing smart communities’ strategies and solutions. We perform a systematic literature review to analyse how the concept of smart community has advanced in terms of its definitions, context, benefits, challenges, and enablers and propose a unified term with a focus...
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Online stores' credibility: the moderating role of customers' gender and self-efficacy
PublikacjaThe evaluation of online stores’ credibility by customers in regard of gender and self-efficacy is presented. Two groups of attributes, usability and informational content, were characteristics of credibility. The survey involved students as representatives of the largest group of the Internet users. As shown by the results obtained, the informational content of online stores (such as recommendations) and its professionalism was...
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Hybrid Laboratory of Radio Communication With Online Simulators and Remote Access
PublikacjaContribution: Two toolsets for the remote teaching of radio communication laboratory classes: 1) online simulators for individual work of students and 2) a remote access system to laboratory workstations for group work. Initial assumptions and method of implementation of both tools are presented. Background: The COVID-19 pandemic has forced a change in teaching at all levels of education. The specificity of practical classes, such...
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Biotoalteta [online].
PublikacjaBiotoaleta: koncepcja, rozxwiązania tradycyjne i współczesne.
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City scan as a tool to assess resilience challenges and vulnerabilities at the community level
PublikacjaThe majority of the world’s population lives in cities and cities are the key to achieving resilience. Local governments own only part of the land and can only partially decide about measures that should be taken ‘on the ground’. Local governments are therefore highly dependent on individuals, communities, and businesses to adapt and transform and take action in their own backyards or neighbourhoods. Since, for many people, climate...
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publikacjahe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Online urban acoustic noise monitoring system
PublikacjaConcepts and implementation of the Online Urban Noise Monitoring System are presented. Principles of proposed solution used for dynamic acoustical maps creating are discussed. The architecture of the system and the data acquisition scheme are described. The concept of noise mapping, based on noise source model and propagation simulations, was developed and employed in the system. Dynamic estimation of noise source parameters utilized...
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Online sound restoration system for digital library applications
PublikacjaAudio signal processing algorithms were introduced to the new online non-commercial service for audio restoration intended to enhance the content of digitized audio repositories. Missing or distorted audio samples are predicted using neural networks and a specific implementation of the Jannsen interpolation method based on the autoregressive model (AR) combined with the iterative restoring of missing signal samples. Since the distortion...
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City brand equity, a marketing perspective
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Analiza systemu zabezpieczeń dla internetowego portalu typu Online Judge
PublikacjaPrzedmiotem rozważań jest powszechnie dostępny portal internetowy pozwalający na organizację zawodów programistycznych. System taki, określany popularnie jako online judge lub online contester, udostępnia użytkownikom do rozwiązania zestaw zadań o charakterze algorytmicznym. Reguły konkursów oraz treści i zasady oceny poszczególnych zadań ustalane są przez uprzywilejowanych użytkowników zarządzających swoimi konkursami poprzez...
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Developing Game-Structure Sensitive Matchmaking System for Massive-Multiplayer Online Games
PublikacjaProviding a fair matchmaking system is an essential issue, while developing every online video game. In the article, we show that the currently existing matchmaking system in League of Legends, one of the most popular online video games currently existing, is built on a base of conditions which do not hold true in the presence of empirical data. This, in short, decreases the effectiveness of the ranking system, and negatively affects...
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Online sound restoration system for digital library applications.
PublikacjaAudio signal processing algorithms were introduced to the new online non-commercial service for audio restoration intended to enhance the content of digitized audio repositories. Missing or distorted audio samples are predicted using neural networks and a specific implementation of the Jannsen interpolation method based on the autoregressive model (AR) combined with the iterative restoring of missing signal samples. Since the distortion...
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Discussing daylight simulations in a proposal for online daylighting education.
PublikacjaThere is increasing interest concerning daylighting in the building sector. However, such knowledge is difficult to penetrate the curricula of architects and designers as existing educational programmes often do not provide sufficient training on BPS. This also leads to superficial use of daylight simulations. This paper presents a proposal for a needs-based education package on daylighting design, that mixes modular eLearning...
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Effect of Individual Components of Lignocellulosic Biomass on Methane Production and Methanogen Community Structure
PublikacjaOne of the major factors that influences the economic feasibility of biogas production is the availability of digestible feedstocks. There is little research on the influence of the chemical composition of biomass on biogas synthesis, especially with regard to the content of lignocellulosic materials. Therefore, the aim of this study was to estimate how differences in the content of cellulose and lignin in lignocellulosic biomass...
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Bacterial Community Structures in Freshwater Polar Environments of Svalbard
PublikacjaTwo thirds of Svalbard archipelago islands in the High Arctic are permanently covered with glacial ice and snow. Polar bacterial communities in the southern part of Svalbard were characterized using an amplicon sequencing approach. A total of 52,928 pyrosequencing reads were analyzed in order to reveal bacterial community structures in stream and lake surface water samples from the Fuglebekken and Revvatnet...
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The concept of aida applied to online interactive advertisement: an youtube case study
PublikacjaThis paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....
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The influence of soluble microbial products on microbial community composition: hypothesis of microbial community succession
PublikacjaRozpuszczalne produkty mikrobiologiczne (SMP) są związkami organicznymi wytwarzanymi podczas rozkładu substratów przez mikroorganizmy osadu czynnego. Zbadano mikroskopowo zmiany składu zespołów mikrobiologicznych (organizmów jedno- i wielokomórkowych) pod wpływem obniżonego lub zwiększonego poziomu SMP. Wysoka zawartość SMP w znacznym stopniu zmieniła skład zespołów mikrobiologicznych, od orzęsków osiadłych (12-175 µm), do...
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THE ONLINE APPLICATION AND E-LEARNING IN THE COMPETENCE-BASED MANAGEMENT IN PUBLIC ADMINISTRATION ORGANIZATIONS
PublikacjaThe integration of effective management of work-related processes and utilization of human resources potential leads to the development of organization. The purpose of this paper was to examine how the principles of competences-based management can be introduced to enhance organization’s effectiveness in human resources management. A model of assessment and development of competences-based management, embracing an online application...
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Massive Open Online Courses: strategies and research areas
PublikacjaThe latest education revolution, the massive open online courses (MOOCs), is gaining momentum, accolades, and participation across industry and academia. These learning laboratory behemoths host and assess tens to hundreds of thousands of students in a single class, for free. Similar to their scope, MOOCs’ short- and long-term educational implications seem massive. Immediate MOOC educational outcomes vary widely from roaring successes...
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Spurring the community involvement in planning - lessons from post-socialist cities
PublikacjaPublic participation and community involvement in planning processes is – in general – not a new topic for contemporary planners. But in many parts of the world – including the post-socialist countries like Poland or Russia – we can still face the lack of understanding of importance of proper community involvement in planning and development processes. Situation in these countries is significantly different from both highly-developed...
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Further Developments of the Online Sound Restoration System for Digital Library Applications
PublikacjaNew signal processing algorithms were introduced to the online service for audio restoration available at the web address: www.youarchive.net. Missing or distorted audio samples are estimated using a specific implementation of the Jannsen interpolation method. The algorithm is based on the autoregressive model (AR) combined with the iterative complementation of signal samples. Since the interpolation algorithm is computationally...
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Massive Open Online Courses (MOOCs) in hospitality and tourism
PublikacjaThe tourism industry, interesting and challenging, faces structural human resource problems such as skills shortages and staff turnover, seasonality and a high percentage of small to medium enterprises whose employees have limited time for training or education. Large tourism enterprises often span countries and continents, such as hotel chains, airlines, cruise companies and car rentals, where the employees need similar training...
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Novel Desorber for Online Drilling Mud Gas Logging
PublikacjaThis work presents the construction solution and experimental results of a novel desorber for online drilling mud gas logging. The traditional desorbers use mechanical mixing of the liquid to stimulate transfer of hydrocarbons to the gaseous phase that is further analyzed. The presented approach is based on transfer of hydrocarbons from the liquid to the gas bubbles flowing through it and further gas analysis. The desorber was...
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Mikroek_nst online-zima_Nowy
Kursy OnlineEkurs wspomagający zajęcia z Mikroekonomii, prowadzone w trybie online (sem. zimowy) dla studiów niestacjonarnych (AG I oraz ZI).
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Do online reviews reveal mobile application usability and user experience? The case of WhatsApp
PublikacjaThe variety of hardware devices and the diversity of their users imposes new requirements and expectations on designers and developers of mobile applications (apps). While the Internet has enabled new forms of communication platform, online stores provide the ability to review apps. These informal online app reviews have become a viral form of electronic wordof-mouth (eWOM), covering a plethora of issues. In our study, we set ourselves...
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Coatings in arthroplasty [online]
PublikacjaThe modern coatings used in arthroplasty for long term implants are reviewed. The phosphate coatingsare the most popular technique to improve the bone-implant interfacial strength and promote theosseointegration. The plasma spraying, electrophoretic precipitation, powder metallurgy, ion beamsputtering, high velocity oxy-fuel (HVOF) combustion spraying, sol-gel technique, biomimeticdeposition are mostly used to obtain the phosphate,...
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Trust and online retailing.
PublikacjaW artykule autor wprowadził rozróżnienie pomiędzy zaufaniem, jako relacją interpersonalną (RI), o zaufaniem jako relacją nieinterpersonalną (RN). Dylemat Więźnia w matematycznej teorii gier, I współpracę w społeczeństwie, B.Wiliams pokazuje logiczną strukturę wyjaśniania, jako wymagającą uzupełnienia przez nieegoistyczne mikromotywacje. Występują dwa trendy w handlu internetowym: technologia człowiek. Trend technologiczny...
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Fotogrametria internetowa. [online]
PublikacjaReferat jest prezentacją zagadań i badań podjętych przez autora w ramach rozprawy doktorskiej.
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Design and implementation principles of FIReWORK ONLINE - the VHDL autogenerator for hardware structures
PublikacjaThe paper presents an aspects of remote autogeneration of hardware structures. The solution is an online application, that is running on the server side and allows to design a particular filters and other selected hardware and generate its structure in the form of VHDL, dedicated to FPGA design environments. The paper also addresses the problem of parameterization of algorithms used to generate the hardware structures and current...
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ONLINE
Czasopisma -
Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań
PublikacjaAbstract. The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
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Bacterial community succession in an Arctic lake–stream system (Brattegg Valley, SW Spitsbergen)
PublikacjaThe factors affecting prokaryotic and virus structure dynamics and bacterial commu-nity composition (BCC) in aquatic habitats along a ca. 1500 m of the Brattegg Valley lake–stream system (SW Spitsbergen) composed of three postglacial lakes created by Brattegg Glacier meltwater were examined. A high number of small-volume prokaryotic cells were found in the recently-formed, deep, upper,...
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Instructor Presence in Video Lectures: Preliminary Findings From an Online Experiment
PublikacjaMotivation. Despite the widespread use of video lectures in online and blended learning environments, there is still debate whether the presence of an instructor in the video helps or hinders learning. According to social agency theory, seeing the instructor makes learners believe that s/he is personally teaching them, which leads to deeper cognitive processing and, in turn, better learning outcomes. Conversely, according to cognitive...
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Support Mechanisms in Teaching Technical Writing in the Online Environment
PublikacjaProwadzone online kursy angielskiego języka specjalistycznego, np. kurs pisania w języku technicznym, realizują potrzeby studentów o zróżnicowanych umiejętnościach językowych- od poziomu niżej średniozaawansowanego do zaawansowanego.Studenci uzyskują wsparcie przed, w trakcie i po kursie ze strony nauczyciela, a także w postaci dostarczonych materiałów kursowych, jak również ze strony innych uczestników kursu. Przed rozpoczęciem...