Wyszukiwarka
Wyniki wyszukiwania dla: ORGANIC MEDIA
-
The concept of aida applied to online interactive advertisement: an youtube case study
PublikacjaThis paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....
-
Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
-
Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
-
Image as a key factor of brand value at social media
PublikacjaThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
-
Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublikacjaPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
-
Critical perspectives on media architecture: is it still possible to design projects without negatively affecting urban nighttime environments and will the future remain dynamic, bright and multi-colored?
PublikacjaNowadays, due to advances in electrical devices, new digital media, lighting, information and communication technologies, cities are being used 24/7. The paper discusses critical aspects of Media Architecture in the context of public spaces as well as urban nighttime environments from the perspective of a practising lighting architect. The author examines recent issues of negative design approaches and presents proposals for improving...
-
Analysing selection of low-temperature medium for cogeneration micro power plant
PublikacjaThe article analyses the ORC system working with dry and wet low-boiling media which are most frequently used in installations of this type. Two types of cycles were examined, which were the cycle with heat regeneration for dry media: fc72, hfe7100, R227ea, R245fa, R423a and R600a, and the cycle without heat regeneration for wet media: R11, R12, R134a, R718 and 507a. The calculations were performed for the assumed required thermal...
-
The Crisis of Marketing Communication in the Era of Social Media
PublikacjaThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
-
Analysing selection of low-temperature medium for cogeneration micro power plant
PublikacjaThe article analyses the ORC system working with dry and wet low-boiling media which are most frequently used in installations of this type. Two types of cycles were examined, which were the cycle with heat regeneration for dry media: fc72, hfe7100, R227ea, R245fa, R423a and R600a, and the cycle without heat regeneration for wet media: R11, R12, R134a, R718 and 507a. The calculations were performed for the assumed required thermal...
-
Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publikacjahe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
-
Media architecture: participation through the senses
PublikacjaPervasive media and interactive technologies have become inseparable not only from our everyday life but also from architecture and city spaces. However, the generic use of new technologies in the design process and material production that affects contemporary architecture, results in buildings that become mere visual objects losing their hapticity and non-visual qualities. Despite the substantial advancement in the research studies...
-
Just Let Me Think: Designing Against Acquired Illiteracy.
PublikacjaThis article concerns the relatively new problem of illiteracy relating to persons previously being literate, which is caused by too intensive using of so-called digital media (TV, computers, tablets, smartphones, e-book readers, portable media players, etc.). The problem has been observed for several years mainly in countries with high economic and technological development. The widespread use of digital media and the ease of...
-
The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
-
X-ray Photoelectron Spectroscopy of Carboxylic Acids as Corrosion Inhibitors of Aluminium Alloys
PublikacjaThe datasets, titled X-ray Photoelectron Spectroscopy studies of citric acid adsorption on aluminium alloy 5754 in alkaline media and X-ray Photoelectron Spectroscopy studies of various carboxylic acids adsorption on aluminium alloys in alkaline media, contain XPS studies of the corrosion inhibitory action of selected dicarboxylic acids towards commercially available aluminium alloy 5754 in alkaline media at pH=11. These datasets...
-
THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublikacjaThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
-
Rola przewodów skrętkowych w sieciach komputerowych 2020
PublikacjaW pracy dokonano oceny rozwiązań światłowodowych i skrętkowych pod kątem ich zastosowania w sieciach lokalnych i przemysłowych, opisano procesy standaryzacyjne dokonywane w sferze mediów komunikacyjnych, wskazano aplikacje sieciowe, które mogą być realizowane tylko przez media skrętkowe. Uzasadniono tezę, że media skrętkowe nie zostaną wycofane z użycia w ciągu najbliższych kilku lat.
-
Some Introductory and Historical Remarks on Mechanics of Microstructured Materials
PublikacjaHere we present few remarks on the development of the models of microstuctured media and the generalized continua.
-
Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublikacjaBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
-
Media społecznościowe a wizerunek marki
PublikacjaJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
-
Architectural education and digital tools: the challenges and opportunities
PublikacjaEnriching architectural education with digital tools is the subject of this article. Such tools can create, support and visualise architecture. The focus in this article is on an interdisciplinary approach to media architecture (allowing variable visual content of architectural objects) and interactivity (user-space communication), revealing new possibilities in terms of human perception. The results of a survey on media architecture...
-
Technological and Media Platforms: Redefinition of Meanings as Symbolic Power over the Discourse
PublikacjaRedefining the meanings of such social terms as “likes” and “friends” on Facebook is a popular practice. In terms of consistency, the (auto)-redefinition of the term “platform” is itself particularly important from a media management perspective. The article proposes to consider the redefinition of meanings as a form of wielding non-transparent power over discourse. From this perspective, redefining a meaning is a form of holding...
-
Crank–Nicolson FDTD Method in Media Described by Time-Fractional Constitutive Relations
PublikacjaIn this contribution, we present the Crank-Nicolson finite-difference time-domain (CN-FDTD) method, implemented for simulations of wave propagation in media described by time-fractional (TF) constitutive relations. That is, the considered constitutive relations involve fractional-order (FO) derivatives based on the Grünwald-Letnikov definition, allowing for description of hereditary properties and memory effects of media and processes....
-
Linking music data in executable documents
PublikacjaThis paper presents the application of Interactive Open Document Architecture (IODA) to music and video data. This architecture was design to create multilayer documents which consist of many files. The paper shows the method of creating media documents on the basis of IODA. These kind of documents were called IODA Media Documents (IMD). IMD have links that connect many different kinds of files containing music and video data....
-
Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublikacjaInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
-
FDTD Method for Electromagnetic Simulations in Media Described by Time-Fractional Constitutive Relations
PublikacjaIn this paper, the finite-difference time-domain (FDTD) method is derived for electromagnetic simulations in media described by the time-fractional (TF) constitutive relations. TF Maxwell’s equations are derived based on these constitutive relations and the Grünwald–Letnikov definition of a fractional derivative. Then the FDTD algorithm, which includes memory effects and energy dissipation of the considered media, is introduced....
-
Mobile operators at war: opinion mining and sentiment analysis on social media
PublikacjaConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
-
MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES
PublikacjaThis paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...
-
On the material symmetry group for micromorphic media with applications to granular materials
PublikacjaWithin the framework of the theory of nonlinear elastic micromorphic continua we introduce the new definition of the local material symmetry group. The group consists of ordered triples of second- and third-order tensors describing such changes of a reference placement that cannot be recognized with any experiment. Using the definition we characterize the micromorphic isotropic media, micromorphic fluids, solids and special intermediate...
-
Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublikacjaThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
-
Dylematy zarządzania adaptacyjnego projektem w przedsiębiorstwie mediowym
PublikacjaArtykuł dotyczy zarządzania mediami, dlatego odpowiednio zaprezentowano próbę możliwego podejścia opartego na zwinnych metodologiach zarządzania projektami. Artykuł przedstawia kolejno media i zarządzanie nimi (przegląd literatury), charakterystykę projektów mediowych, zwinne zarządzanie projektami, analizę zwinnego podejścia i zarządzania mediami wraz z propozycją nowego pomysłu, jakim jest zwinne zarządzanie mediami (Agile...
-
Political Parties in the Digital World
PublikacjaThe aim of this report is to outline how digital technologies and digital media are redefining the way political parties fulfill their role as collective platforms for political participation of citizens, e.g. in relation to the parties’ decision-making processes, communication strategies, funding mechanisms, membership, information sharing, etc. and to highlight the existing international standards and good practices in this area....
-
Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
PublikacjaThe aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...
-
Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
-
Implementation of failover and load balancing algorithms in SIP PBX High Availability system
PublikacjaGoal of the project was to design a High Availability SIP VoIP system that guarantees access to additional services like auto-attendent and automatic call distribution. The realization of the project required system to have load balancing and failover algorithms implemented. From the end users’ point of view the whole system had to figure as a single element. After taking under consideration the known methods of implementations...
-
Conception of interactive information and decision support system - model and evaluation
PublikacjaThis article presents conception of interactive information and decision support system for urban and industrial air quality management. The emphasis of the project is on real-time analysis and multi-media information, and support of distributed and mobile clients through the Internet.
-
Signal propagation in electromagnetic media described by fractional-order models
PublikacjaIn this paper, signal propagation is analysed in electromagnetic media described by fractional-order (FO) models (FOMs). Maxwell’s equations with FO constitutive relations are introduced in the time domain. Then, their phasor representation is derived for one-dimensional case of the plane wave propagation. With the use of the Fourier transformation, the algorithm for simulation of the non-monochromatic wave propagation is introduced....
-
E-learning in tourism and hospitality: A map
PublikacjaThe impact of information and communication technologies (ICT) on tourism and hospitality industries has been widely recognized and investigated as a one of the major changes within the domains in the last decade: new ways of communicating with prospective tourists and new ways of purchasing products arisen are now part of the industries’ everyday life. Poor attention has been paid so far to the role played by new media in education...
-
Directed pulse dynamics
PublikacjaIntroducing a projection method into a one-dimensional model of a pulse propagation in isotropic media, we derive and investigate a system of equation describing dynamics ultrashort pulses of opposite directions ofpropagation and ones with interaction of directed pulses with different polarization.
-
GPR investigation of the strengthening system of a historic masonry tower
PublikacjaIn this paper the condition assessment of the strengthening system of a masonry tower was carried out by the GPR method. The study provided unique experimental data acquired during measurements of the reinforced concrete frame embedded in masonry walls. Conducted numerical and experimental investigations were focused on the phenomenon of the diffraction-refraction scattering of the electromagnetic energy. A hyperbola resulting...
-
On possible applications of media described by fractional-order models in electromagnetic cloaking
PublikacjaThe purpose of this paper is to open a scientific discussion on possible applications of media described by fractional-order (FO) models (FOMs) in electromagnetic cloaking. A 2-D cloak based on active sources and the surface equivalence theorem is simulated. It employs a medium described by FOM in communication with sources cancelling the scattered field. A perfect electromagnetic active cloak is thereby demonstrated with the use...
-
Cavity-expansion approximation for projectile impact and penetration into sand
PublikacjaA one-dimensional problem of a spherical cavity expanding at a constant velocity from zero initial radius in an infinite granular medium, which has the first-kind self-similar solution, is considered. We are solving this dynamic spherical cavity-expansion problem to model rigid spheres penetrating into a granular media. Elastic–plastic deformation of the granular media is described in a barotropic approximation, using the high-pressure...
-
Application of microturbines in CHP systems with reciprocating engines
PublikacjaThe analysis was carried out for Combined Heat and Power generation systems with micro-turbines power plants working on heat rejected from the reciprocating engine. The calculations were performed for GE Jerbacher engines of J320 GS- C05, J320 GS- C25 and J416 GS- B05 types. We considered different working media (both wet and dry fluids): water, ammonia, ethanol, methanol, methylacetylene (propyne), dimethyloether, sulphur dioxide,...
-
Analysing and processing of geotagged social media
PublikacjaThe use of location based data analysing tools is an important part of geomarketing strategies among entrepreneurs. One of the key elements of interest is social media data shared by the users. This data is analysed both for its content and its location information, the results help to identify trends represented in the researched regions. In order to verify the possibilities of analysing and processing of geotagged social media...
-
Generalization of Kramers-Krönig relations for evaluation of causality in power-law media
PublikacjaClassical Kramers-Krönig (K–K) relations connect real and imaginary parts of the frequency-domain response of a system. The K–K relations also hold between the logarithm of modulus and the argument of the response, e.g. between the attenuation and the phase shift of a solution to a wave-propagation problem. For square-integrable functions of frequency, the satisfaction of classical K–K relations implies causality in the time domain....
-
Electro-optical transducer based on indium-tin-oxide-coated optical fiber for analysis of ionized media
PublikacjaThe paper introduces a concept of an optical fiber based electro-optical transducer for monitoring of ionized media, such as low-temperature plasma. It utilizes optical fiber with a section of a core coated with tailored indium tin oxide (ITO) thin film and thus combines the optical phenomena of lossy-mode resonance (LMR) with the electrostatic probe. ITO is an optically transparent and electrically conductive material and if its...
-
Topic 1: Transformations / Spatial form design, scale 1:1
Kursy OnlineBrief description: The subject matter of the spatial form design classes is transformation. First, a black square becomes a flat graphic composition, which is then converted to color. The final stage of the transformation process is a spatial object, which is by assumption devoid of any utilitarian functions. Course content / classes schedule: 1. Graphic. The task is to create an achromatic flat composition in the contrast...
-
New lanthanide–CB[6] coordination compounds: relationships between the crystal structure and luminescent properties
PublikacjaThe reaction between cucurbit[6]uril (CB[6]) and lanthanide chlorides (Eu, Sm, Tb and Tm) in acidic aqueous media led to four new structures. The compounds obtained are isostructural with general formula [Ln2(H2O)12(H2O@CB[6])]Cl6(H2O)4 (Ln = Eu3+ (1), Sm3+ (2), Tb3+ (3) and Tm3+ (4)) and crystallize in the P21/c space group. For the complexes with Eu3+, Sm3+ and Tb3+, the luminescent properties in the solid state and aqueous media...
-
RESOURCE ALLOCATION IN DAB+ BROADCASTING SYSTEM
PublikacjaWith over two billion receivers operating worldwide, radio transmission is by far the most accessible medium. It has been a part of our lives since the 1920’s and has become one of the most trusted and friendly mass media. Today, its popularity is still strong, despite the outcome of many electronic media. In order to transform the radio into a viable medium of the 21st century, it will have to migrate from analogue to digital...
-
Modelling and simulations in time-fractional electrodynamics based on control engineering methods
PublikacjaIn this paper, control engineering methods are presented with regard to modelling and simulations of signal propagation in time-fractional (TF) electrodynamics. That is, signal propagation is simulated in electromagnetic media described by Maxwell’s equations with fractional-order constitutive relations in the time domain. We demonstrate that such equations in TF electrodynamics can be considered as a continuous-time system of...
-
Karta Przejrzystości Mediów - Public Relations a dziennikarstwo.
PublikacjaArtykuł zawiera analizę nowo powstałego zbioru zasad regulujących pracę dziennikarz - Charter on Media Transparency, wskazującego na najczęściej występujące naruszenia norm moralnych w tym zawodzie i ich przyczyny, ze szczególnym uwzględnieniem relacji: dziennikarz - specjalista public relations.