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Wyniki wyszukiwania dla: social media marketing
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Collective angst and collective action for progressive city policies: study3
Dane BadawczePaweł Adamowicz, the liberal mayor of Gdańsk, died on January 14, 2019, after being stabbed by a man who rushed onstage during a charity event. Three studies were carried out to analyze the predictors of willingness to engage in collective action for the support of the progressive city policies he initiated. We conducted Study 3 to test the model with...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Justyna Signerska-Rynkowska dr inż.
OsobySince 2016 assistant professor at Gdańsk University of Technology, Faculty of Applied Physics and Mathematics, Division of Differential Equations and Mathematics Applications 2021-2024 visiting assistant professor in Dioscuri Centre in Topological Data Analysis (Institute of Mathematics of the Polish Academy of Sciences, IMPAN) Since 2020 - Principal Investigator in "SONATA" grant “Challenges of low-dimensional...
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublikacjaThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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CSR and innovation or CSR as non-technological innovation
PublikacjaThis chapter investigates the relationship between Corporate Social Responsibility (CSR) and innovation process. There is an ongoing discussion in the literature regarding this relationship, in particular on its one- or bidirectional nature and possible antecedents or mediating factors. This research addresses this gap and aims to provide more conceptual clarity and synthesize the different types of relationships between CSR and...
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Attitudes to tree removal on private property in rural and urban Polish municipalities.
Dane BadawczeThe urban-rural divide is an important factor known to affect public opinion on issues related to environmental protection and management. The present data set allows for a deeper understanding of this issue with respect to policies dealing with tree removal on private property in two municipalities located in southern Poland: Racibórz (an urban municipality)...
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Move into the open space – what can we expect from moving artistic interventions to open urban spaces?
PublikacjaThe paper discuses the role of incorporating creative engagement into the processes of urban and social development using cultural means of action and expression and the potential of artistic interventions in public space. The block of initiatives within the People’s Smart Sculpture EU project, realized by Gdańsk City Gallery, has been named “Move Into The Open Space”. This paper will provide...
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S’attaquer à la suprématie du masculin sur le féminin : le français inclusif dans les publications des universités françaises dans les réseaux sociaux
PublikacjaThis paper aims to examine the use of inclusive French in the Internet publications of Paris universities on their social media. Three higher education institutions were selected: Paris Dauphine-PSL University, Gustave Eiffel University, and Sorbonne Paris North University. The publications were obtained from Facebook, Instagram, and LinkedIn. Firstly, the groups of people to whom the use of inclusive French referred...
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Evolution of End-User Participation in IT Projects.
PublikacjaThis chapter is aimed at presenting a review of evolutionary design paradigms which determine the end-user’s role in IT (Information Technology) projects across recent decades. This review covers different perspectives starting from technology-oriented sequential software development lifecycles, through user-centred approaches, ending finally in contemporary service design approaches supported by e-business and social media. Finally,...
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Attitudes to tree removal on private properties in two Polish cities.
Dane BadawczeLarge cities are increasingly faced with declining urban tree cover and related problems, such as increased urban heat islands and flash floods. Reducing these phenomena increasingly has to rely on trees located on private property. However, to effectively engage private landowners on these issues, more attention must be paid to understanding their...
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Technical Engine for Democratization of Modeling, Simulations, and Predictions
PublikacjaComputational science and engineering play a critical role in advancing both research and daily-life challenges across almost every discipline. As a society, we apply search engines, social media, and se- lected aspects of engineering to improve personal and professional growth. Recently, leveraging such aspects as behavioral model analysis, simulation, big data extraction, and human computation is gain- ing momentum. The nexus...
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Is it too late now to say we’re sorry? Examining anxiety contagion and crisis communication strategies using machine learning
PublikacjaIn this paper, we explore the role of perceived emotions and crisis communication strategies via organizational computer-mediated communication in predicting public anxiety, the default crisis emotion. We use a machine-learning approach to detect and predict anxiety scores in organizational crisis announcements on social media and the public’s responses to these posts. We also control for emotional and language tones in organizational...
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Analyzing and Visualizing Government-Citizen Interactions on Twitter to Support Public Policy-making
PublikacjaTwitter is widely adopted by governments to communicate with citizens. It has become a major source of data for analyzing how governments communicate with citizens and how citizens respond to such communication, uncovering important insights about government-citizen interactions that could be used to support public policy-making. This article presents research that aims at developing a software tool called Twitter Analytics for...
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Designing digital displays and interactive media in today’s cities by night. Do we know enough about attracting attention to do so?
PublikacjaWith the huge transformation in the development of digital screen technology and its consistently decreasing cost, digital billboards are progressively replacing traditional static, two-dimensional poster advertisements in our cities1. Previously, due to the substantial expenditure involved, they were only available to major international brands with vast promotional resources to build their brand fame. Today, however, they are...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublikacjaGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Etyka marketingu - czy marketing jest etyczny?
PublikacjaOd jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...
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Standardy Profesjonalnego Public Relations
Publikacja" Standardy przedstawiają wartości i pryncypia uzasadniające konieczność dokonywania odpowiednich wyborów. Public relations ma godzić interesy zleceniodawców, przedstawicieli mediów i różnych grup społeczeństwa, a przy tym pozostawać w zgodzie z normami etycznymi i odwoływać się do takich wartości jak szacunek, godność, rzetelność, uczciwość, prawda, wiarygodność, niezależność, lojalność i zaufanie. Opracowanie "Standardów profesjonalnego...
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Under the Fire of Disinformation. Attitudes Towards Fake News in the Ukrainian Frozen War
PublikacjaIn this article, we examine individual attitudes towards fake news in the extreme conditions of a propaganda war, taking into account the complex regional social and historical conditions. For this purpose, within the mobile boundary zone during frozen war in Ukraine, we conducted qualitative research among representatives of generations X and Z (high school teachers and students). Being accustomed to fake news turned out to be...
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Siedmiokryterialny miernik oceny niepotokowych procesów produkcyjnych
PublikacjaGrowing expectations of clients, who demand products adapted to their individual needs is inducing the development of batch processes. The author developed a model of batch processes rating based on the following criterions: • Economical criterion applies to evaluation of the productions’ cost levels connected with the process subjected to analysis and necessary investment funds. • Ecological criterion is about means of natural...
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Hilton Environmental Reporting as a tool of Corporate Social Responsibility.
PublikacjaArtykuł ten przedstawia historię, kryteria oraz procedury wprowadzone w komputerowym systemie środowiskowym Hilton Environmental Reporting.
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Services Marketing Influence On Marketing Theory Evolution,
PublikacjaThe discovery of differences between tangible goods and services in the 1970s was one of the most landmark moments in the history of marketing with an emphasis being shifted to the need for using different/diversified marketing activities while dealing with various industries and types of products. The objective of this article is to briefly characterise the evolution of the marketing thought and to present the crucial influence...
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“The Guardians of the Truth”: Journalists’ Resistance to the Algorithmization of Journalism
PublikacjaRegardless of the term used, be it “robot journalism,” “automated journalism,” “algorithmic journalism” or “machine-written journalism,” the process of automatic content creation and distribution is progressing in the newsrooms. Meanwhile, exercising control over the creation and distribution of news is considered a fundamental element of journalists’ professional identity. The article presents the results of research on the perception...
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Non-places in the centre of the historic Main Town in Gdansk? – Design Thinking as a method of solving problems in cities
PublikacjaThe interiors of reconstructed extensive blocks of the historic Main Town in Gdansk are nowadays degraded areas, full of cars, with “holes” after never-finished archaeological excavations. It is not surprising that inhabitants avoid them. These are NON-PLACES. This situation prompts social movements to act. The first step towards the change was the interdisciplinary and transdisciplinary project of revitalization of one of the...
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Halucynacje chatbotów a prawda: główne nurty debaty i ich interpretacje
PublikacjaGeneratywne systemy sztucznej inteligencji (SI) są w stanie tworzyć treści medialne poprzez zastosowanie uczenia maszynowego do dużych ilości danych szkoleniowych. Te nowe dane mogą obejmować tekst (np. Bard firmy Google, LLaMa firmy Meta lub ChatGPT firmy OpenAI) oraz elementy wizualne (np. Stable Diffusion lub DALL-E OpenAI) i dźwięk (np. VALL-E firmy Micro- soft). Stopień zaawansowania tych treści może czynić je nieodróżnialnymi...
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Forecasting risks and challenges of digital innovations
PublikacjaForecasting and assessment of societal risks related to digital innovation systems and services is an urgent problem, because these solutions usually contain artificial intelligence algorithms which learn using data from the environment and modify their behaviour much beyond human control. Digital innovation solutions are increasingly deployed in transport, business and administrative domains, and therefore, if abused by a malicious...
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Possibilities of applying standard tools of promotion in place marketing
PublikacjaThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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Challenges of branding and marketing of clusters
PublikacjaClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2021/22
Kursy OnlineThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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ENTREPRENEURSHIP AND CREATIVITY - winter term 2024/25
Kursy OnlineThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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Borders of Digital Art in the Context of the Information Society
PublikacjaThe article shows the relationship between the development of information technologies, the characteristics of the information society and digital art. The broad possibilities of the digital world related to recording, storing and processing data (cyber text, big data, smart services) and the creation of virtual worlds are pointed out. The influence of the development of information technologies on the character of the works of...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublikacjaRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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A new concept of contemporary marketing
PublikacjaPurpose: This conceptual paper aims to propose a new concept of marketing that responds well to the needs of a changing world, taking into account the continuous development of the service economy and the revolution in the development of the Internet and related tools. Methodology/Approach: The proposed concept is based on well-researched theories: service marketing, experience marketing, relationship marketing and digital marketing...
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Quiet Quitting and its Link With Knowledge Risks in Organizations – Theoretical Insights
PublikacjaPurpose: Quiet quitting has become a widely publicized concept, driven by social media in the United States and other countries in 2022. It is a term used to describe the phenomenon by which employees do the least amount of their work, just enough to meet the requirements of one’s job description (Mahand and Caldwell, 2023). The trend is spreading quickly among young workers. It can potentially harm individuals, job performance,...
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Music information retrieval—The impact of technology, crowdsourcing, big data, and the cloud in art.
PublikacjaThe exponential growth of computer processing power, cloud data storage, and crowdsourcing model of gathering data bring new possibilities to music information retrieval (mir) field. Mir is no longer music content retrieval only; the area also comprises the discovery of expressing feelings and emotions contained in music, incorporating other than hearing modalities for helping this issue, users’ profiling, merging music with social...
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University Students’ Research on Artificial Intelligence and Knowledge Management. A Review and Report of Multi-case Studies
PublikacjaLeading technologies are very attractive for students preparing their theses as the completion of their studies. Such an orientation of students connected with professional experiences seems to be a crucial motivator in the research in the management and business areas where these technologies condition the development of professional activities. The goal of the paper is the analysis of students’ thesis topics defended in the last...
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The Use of Big Data in Regenerative Planning
PublikacjaWith the increasing significance of Big Data sources and their reliability for studying current urban development processes, new possibilities have appeared for analyzing the urban planning of contemporary cities. At the same time, the new urban development paradigm related to regenerative sustainability requires a new approach and hence a better understanding of the processes changing cities today, which will allow more efficient...
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Marketing miedzynarodowy
Publikacja4.2. Cena - w podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny4.3. Dystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji,...
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Marketing szkół wyższych - model budowania relacji ze studentami
PublikacjaWiedza na temat marketingu w szkołach wyższych wciąż znajduje się we wstępnej fazie, jest niepełna i niespójna. Brakuje zwłaszcza modeli teoretycznych uwzględniających naturę usług edukacyjnych szkolnictwa wyższego. Dla tego sektora powinna być wypracowana specjalna koncepcja marketingowa, wypływająca ze skomplikowanej natury edukacji wyższej. W literaturze dotyczącej marketingu szkolnictwa wyższego najczęściej można spotkać odwołania...
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Katarzyna Dudek mgr
OsobyKatarzyna H. Dudek pracowała w Bibliotece Politechniki Gdańskiej, w Sekcji Informacji Naukowo-Technicznej, od października 2020 do grudnia 2021 roku. Jako absolwentka religioznawstwa i studiów podyplomowych bibliotekoznawstwo Uniwersytetu Jagiellońskiego, swoje bibliotekarskie doświadczenie zawodowe zdobywała m.in. w Bibliotece Centralnej Komisji Europejskiej w Brukseli, Bibliotece Kolegium Europejskiego w Natolinie oraz Bibliotece...
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Marketing usług w języku cybernetyki.
PublikacjaW artykule zaproponowano koncepcję systemu marketingu usług na przykładzie firmy usługowej składającej się z kierownika i personelu świadczącego usługi. W zakresie tego systemu wyróżniono marketing wewnętrzny (mix I), marketing zewnętrzny (mix II) oraz marketing interakcyjny (mix III).
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Marketing zewnętrzny : promocja
PublikacjaW opracowaniu omówiono pojęcie promocji, a także miejsce, jakie zajmuje ona w marketingu-mix. Szczególną uwagę poświęcono rozróżnieniu pomiędzy promocją a często utożsamianą z nią komunikacją marketingową. W dalszej części scharakteryzowano instrumenty promotion-mix: reklamę, public relations, promocję sprzedaży, marketing bezpośredni, sprzedaż osobistą i sponsoring.
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The role of ergonomics in architectonic and marketing operations
PublikacjaThe 20th century, along with the development of mass culture, brought a rapid increase of marketing communications significance. At first, this branch of art had an informational function associated with advertising operations. Nowadays, an increase of marketing specialists’ interest in influencing a human being by the space they stay in may be observed. Ergonomics plays an important role in such operations. The aim of this article...
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Smart skills and education in a future economy
PublikacjaWhether the role of education is to prepare people for employment or to have meaningful lives in general, it will identify and develop skills and competencies, as well as vocational and personal attributes. Skills, such as critical thinking, novel ideation, and complex cognitive and social skills, are areas where humans continue to outperform smart machines. The purpose of this article is to review the skills and competencies that...
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Assessing the attractiveness of human face based on machine learning
PublikacjaThe attractiveness of the face plays an important role in everyday life, especially in the modern world where social media and the Internet surround us. In this study, an attempt to assess the attractiveness of a face by machine learning is shown. Attractiveness is determined by three deep models whose sum of predictions is the final score. Two annotated datasets available in the literature are employed for training and testing...
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Marketing relacji : Geneza relationship marketing i jego cele
PublikacjaRozdział piąty opracowania dotyczy marketingu relacji. W pierwszym podrozdziale tego rozdziału prezentowana jest geneza relationship marketing. Interpretowane jest, w oparciu o definicje L. Berry'ego, A. Payne'a oraz M. Rydla i S. Ronkowskiego, pojęcie marketingu relacji. Dokonywana jest także prezentacja celów jakie stawiane są przed omawianą koncepcją. Cele te są charakteryzowane w oparciu o model sześciu rynków, model Gummessona,...
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Marketing terytorialny - podstawowe założenia
PublikacjaArtykuł podejmuje próbę przełożenia pojęcia marketingu na sferę odnoszącą się do działalności publicznej na zdelimitowanym obszarze. Przedstawia charakterystykę, przesłanki wpływające na powstanie oraz przyczyny wydzielenia marketingu terytorialnego. Prezentuje różne ujęcia definicyjne oraz cechy charakterystyczne jednostek przestrzennych modyfikujące jego interpretację. Pokrótce charakteryzuje terytorialny marketing-mix.
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Marketing i Zarządzanie
Czasopisma -
SpamVis: A Visual Interactive System for Spam Review Detection
PublikacjaIn recent times, the number of spam reviews through various online platforms has emerged as a prime challenge, profoundly impacting businesses and consumers. These fake reviews not only distort clients’ perceptions of products and services but also erode trust within the digital ecosystem. Despite the advent of machine learning (ML) techniques for identifying spam reviews, comparing text, and pinpointing groups of spammers, there...
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A Parallel Corpus-Based Approach to the Crime Event Extraction for Low-Resource Languages
PublikacjaThese days, a lot of crime-related events take place all over the world. Most of them are reported in news portals and social media. Crime-related event extraction from the published texts can allow monitoring, analysis, and comparison of police or criminal activities in different countries or regions. Existing approaches to event extraction mainly suggest processing texts in English, French, Chinese, and some other resource-rich...
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Karolina Zielińska-Dąbkowska dr hab. inż. arch.
OsobyKarolina M. Zielinska-Dabkowska (dr hab. inż. arch., Dipl.-Ing. Arch.[FH]) jest profesorem Politechniki Gdańskiej na Wydziale Architektury. W roku 2002 ukończyła studia na Wydziale Architektury i Urbanistyki Politechniki Gdańskiej a w 2004 inżynierii architektonicznej na HAWK Hochschule für angewandte Wissenschaft und Kunst Hildesheim w Niemczech. Po studiach pracowała dla kilku firm o światowej renomie w Berlinie, Londynie, Nowym...