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Wyniki wyszukiwania dla: brand loyalty
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Laboratory stand for wideband analysis radiocommunication signals
PublikacjaA laboratory stand for wideband analysis radiocommunication signals is presented in the paper. The stand is designed for signals acquisition in wide spectrum and research a field of digital signal processing. Procedures used for simultaneous acquiring many frequency channels in selected wide band are described. The method of detection of direct sequence spread spectrum signals (DS SS) which power spectral density is lower than...
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Wideband Macromodels in Finite Element Method
PublikacjaThis letter proposes a novel projection technique for accelerating Finite Element Method simulations. The algorithm is based on the Second-order Arnoldi Method for Passive Order Reduction (SAPOR). It involves generation of two projection bases and thanks to this it is applicable to the systems of equations, which contain the quadratic frequency-dependence in the input term, that arise when projection is applied locally in the selected...
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Model Order Reduction for Problems With Dispersive Surface Boundary Conditions
PublikacjaThis letter proposes a new scheme for reduced-order finite-element modeling of electromagnetic structures with nonlinear, dispersive surface boundary conditions, which optimally exploits the numerically stable and efficient MOR framework for second-order systems provided by SAPOR method. The presented results of numerical experiments for an example of a waveguide filter demonstrate the superior accuracy of the resulting reduced models...
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Gender differences in the perception of the Quality of College Life in Spanish University
PublikacjaThrough the current research, we intend to analyse how students differ in their levels of quality of college life (QCL) according to gender, and how this relates to overall quality of life (QoL) and loyalty [measured by Identification and word of mouth (WoM)] to their specific university. The survey included 243 students attending public university in Spain. The results obtained through the analysis of data allow affirming that...
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Broadband/Dual-band Metal-Mountable UHF RFID Tag Antennas: A Systematic Review. Taxonomy Analysis, Standards of Seamless RFID System Operation, Supporting IoT implementations, Recommendations and Future Directions
PublikacjaThe employment of broadband/dual-band ultra-high frequency (UHF) radio frequency identification (RFID) tag antennas contributes to the growth of RFID technology, with many potential implications, such as the increase of international trade, and reducing costs thereof. This study presents all reported articles on RFID tags for metal objects that can work seamlessly across different countries. Moreover, it addresses all available...
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Wpływ usług on-line na budowanie pozytywnych relacji i lojalności klienta
PublikacjaW artykule omówiono wybrane problemy projektowe dotyczące współczesnych usług on-line w kontekście budowania trwałej lojalności klienta. Przedstawiono model warstwowego rozwoju usług on-line wraz z zaleceniami projektowymi zorientowanymi na budowanie i wzmacnianie lojalności klienta. Przedstawiono przykłady scenariuszy rozwoju usług e-zdrowia online. Przedstawiono możliwości dalszego rozwoju prezentowanego podejścia i plany dalszych...
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublikacjaGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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External Validation Measures for Nested Clustering of Text Documents
PublikacjaAbstract. This article handles the problem of validating the results of nested (as opposed to "flat") clusterings. It shows that standard external validation indices used for partitioning clustering validation, like Rand statistics, Hubert Γ statistic or F-measure are not applicable in nested clustering cases. Additionally to the work, where F-measure was adopted to hierarchical classification as hF-measure, here some methods to...
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublikacjaW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Badanie aktywności online polskich konsumentów dotyczącej marek
PublikacjaRozwój nowych trendów w internecie, a w szczególności Web 2.0, spowodował wzrost społecznego zaangażowania internautów oraz dalszy rozwój kanałów społecznościowych i tym samym różnego typu platform interaktywnych. Internet zachęca internautów do interakcji z witrynami, a za ich pośrednictwem z innymi użytkownikami sieci. Umożliwia im tworzenie treści na temat różne tematy, w tym na przykład związany z markami produktów. Dzięki...
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Doświadczenie jako wartość dla klienta
PublikacjaMarketing doświadczeń opiera się na przekonaniu, że oprócz produktu i usługi konieczne jest wyodrębnienie dodatkowej wartości, jaką jest niepowtarzalne doświadczenie, spełniające racjonalne i emocjonalne oczekiwania nabywcy. Autorka opisuje rolę doświadczeń w kształtowaniu postaw konsumenckich oraz budowaniu satysfakcji i lojalności klienta. Omawia również zasady służące projektowaniu pozytywnych doświadczeń zakupowych.
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublikacjaNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublikacjaBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Hybrid no-signaling-quantum correlations
PublikacjaFundamental investigations in non-locality have shown that while the no-signaling principle alone is not sufficient to single out the set of quantum non-local correlations, local quantum mechanics and no-signaling together exactly reproduce the set of quantum correlations in the two-party Bell scenario. Here, we introduce and study an intermediate hybrid no-signaling quantum set of non-local correlations that we term HNSQ in the...
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublikacjaA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublikacjaThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Identification of Fast Time-varying Communication Channels Using the Preestimation Technique
PublikacjaAccurate identification of stochastic systems with fast-varying parameters is a challenging task which cannot be accomplished using model-free estimation methods, such as weighted least squares, which assume only that system coefficients can be regarded as locally constant. The current state-of-the-art solutions are based on the assumption that system parameters can be locally approximated by a linear combination of appropriately...
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Standardy Profesjonalnego Public Relations
Publikacja" Standardy przedstawiają wartości i pryncypia uzasadniające konieczność dokonywania odpowiednich wyborów. Public relations ma godzić interesy zleceniodawców, przedstawicieli mediów i różnych grup społeczeństwa, a przy tym pozostawać w zgodzie z normami etycznymi i odwoływać się do takich wartości jak szacunek, godność, rzetelność, uczciwość, prawda, wiarygodność, niezależność, lojalność i zaufanie. Opracowanie "Standardów profesjonalnego...
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Disappearing Bridge
PublikacjaThe main parts of the Hafen City’s residential development are still under construction. Close by, uninviting offi ce buildings defi ne Hammerbrook. Neighboring Rothenburgsort is inhabited by many citizens but lacks cultural attractions. Street traffic and water barriers distinctly separate the districts.
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Challenges of branding and marketing of clusters
PublikacjaClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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Usability and relational factors in user-perceived quality of online services
PublikacjaThe purpose of this paper is to identify the key determinants of con-sumer-perceived usability of online service websites and their impact on e-loyalty potential, expressed by customer’s willingness to return and to recommend the website to others. In this experimental usability study fifteen video-recorded users performed specific tasks in financial, travel and health online service websites. After completing the tasks users filled...
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Optimally regularized local basis function approach to identification of time-varying systems
PublikacjaAccurate identification of stochastic systems with fast-varying parameters is a challenging task which cannot be accomplished using model-free estimation methods, such as weighted least squares, which assume only that system coefficients can be regarded as locally constant. The current state of the art solutions are based on the assumption that system parameters can be locally approximated by a linear combination of appropriately...
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Automatyka a deficyt mocy biernej w systemie elektroenergetrycznym
PublikacjaPrzedstawiono wpływ regulatorów, ich algorytmów i nastawień na lokalny i globalny bilans mocy biernej w systemach elektroenergetycznytch. Zwrócono uwagę na nieprawidłowości stosowanych rozwiązań. Zaproponowano zmiany i sposoby ich wprowadzania.
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A Subspace-Splitting Moment-Matching Model-Order Reduction Technique for Fast Wideband FEM Simulations of Microwave Structures
PublikacjaThis article describes a novel model-order reduction (MOR) approach for efficient wide frequency band finite-element method (FEM) simulations of microwave components. It relies on the splitting of the system transfer function into two components: a singular one that accounts for the in-band system poles and a regular part that has no in-band poles. In order to perform this splitting during the reduction process, the projection...
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Filtering EBG Structures Implemented in Coplanar Waveguide Feedline of Planar Slot Antenna
PublikacjaA novel compact dual-band slot antenna fed by a coplanar waveguide (CPW) incorporating electromagnetic band gap (EBG) structures has been proposed. At first, a classic wideband slot antenna fed by a CPW, dedicated to work in 2 ÷ 18 GHz band, has been designed. Subsequently, by adding simple EBG filtering structures into a CPW feedline, a dual-band performance ranging from 2.5 to 5.3 GHz and from 13.5 to 16.3 GHz, with the voltage...
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Energy efficient indoor localisation for narrowband internet of things
PublikacjaThere are an increasing number of Narrow Band IoT devices being manufactured as the technology behind them develops quickly. The high co-channel interference and signal attenuation was seen in edge Narrow Band IoT devices make it challenging to guarantee the service quality of these devices. To maximize the data rate fairness of Narrow Band IoT devices, a multi-dimensional indoor localization model is devised, consisting of...
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Action Plan “Women”
PublikacjaEmployees of a company are not the first alternative coming into one’s mind when searching suitable successor for the business. Those belonging to the company’s management group are in many cases asked for their interest in being a successor, but the lower level an employee is in the hierarchy, the less probably he/she is inquired of his/her interest in becoming a successor. The contemporary entrepreneur may have had conflicts...
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Morphology and corrosion characteristics of laser surface remelted Al-Sialloy at cryogenic conditions
PublikacjaPrzedstawiono koncepcję obróbki laserowej stopu Al-Si w warunkach kriogenicznych. Określono jej wpływ na lokalny skład chemiczny oraz mikrostrukturę i właściwości korozyjne wymienionego stopu. Stwierdzono znaczącą poprawę właściwości korozyjnych w 0,01 M H2SO4.
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A Stabilized Complex LOBPCG Eigensolver for the Analysis of Moderately Lossy EM Structures
PublikacjaThis letter proposes a stabilized locally optimal block preconditioned conjugate gradient method for computing selected eigenvalues for complex symmetric generalized non-Hermitian eigenproblems. Effectiveness of the presented approach is demonstrated for a moderately lossy dual-mode dielectric resonator, modeled using finite-element method with higher order elements
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublikacjaTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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Designing digital displays and interactive media in today’s cities by night. Do we know enough about attracting attention to do so?
PublikacjaWith the huge transformation in the development of digital screen technology and its consistently decreasing cost, digital billboards are progressively replacing traditional static, two-dimensional poster advertisements in our cities1. Previously, due to the substantial expenditure involved, they were only available to major international brands with vast promotional resources to build their brand fame. Today, however, they are...
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Morse inequalities via Conley index theory
PublikacjaThe relation known as the Morse inequalities can be extended to a more general setting of flows on a locally compact metric spaces (Conley index) as well as dynamical systems on Hilbert spaces (LS-index). This paper is a discourse around this extension. Except the part concerning the LS-index the material is self-contained and has a character of a survey.
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Two-Rate Based Low-Complexity Variable Fractional-Delay FIR Filter Structures
PublikacjaThis paper considers two-rate based structures for variable fractional-delay (VFD) finite-length impulse response (FIR) filters. They are single-rate structures but derived through a two-rate approach. The basic structure considered hitherto utilizes a regular half-band (HB) linear-phase filter and the Farrow structure with linear-phase subfilters. Especially for wide-band specifications, this structure is computationally efficient...
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Understanding the Electronic Structure and Optical Properties of Vacancy-Ordered Double Perovskite A2BX6 for Optoelectronic Applications
PublikacjaOver the past few years, metal halide perovskite solar cells have made significant advances. Currently, the single-junction perovskite solar cells reach a conversion efficiency of 25.7%. Perovskite solar cells with a wide band gap can also be used as top absorber layers in multi-junction tandem solar cells. We examined the dynamical and thermal stability, electronic structure, and optical features of In2PtX 6 (X = Cl, Br, and I)...
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Izby przemysłowo-handlowe w Królestwie Szwecji
PublikacjaIzby przemysłowo - handlowe odgrywają ważna rolę w szwedzkiej gospodarce. Działają na rzecz zwiększenia wymiany handlowej, reprezentując przedsiębiorców w życiu publicznym, opiniują projekty nowych ustaw i obsługują lokalny sektor biznesu. Są organizacjami działającymi na podstawie prawa prywatnego a członkostwo jest w nich dobrowolnbe
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Antibacterial evaluation of bioactive modifiers of bone cements: antibiotics, nanometals and chitosan
PublikacjaModern biomaterials in addition to their basic tasks, can serve as carriers of active substance. The release of a bioactive particles allows to locally fight infection or its prevent it. Bone cements additionally to their basic applications in orthopedic surgery can also serve to deliver locally active substances. Currently, only antibiotics are routinely used as modifiers for bone cements. Bioactive bone cements constitute...
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Przygotowania rewitalizacji Miasta Kazimierzowskiego w Radomiu
PublikacjaMiasto Kazimierzowskie położone na skraju śródmieścia Radomia jest przykładem typowego przedmiotu rewitalizacji zdegradowanych obszarów miejskich. W 2003 r. podjęto jej przygotowania, tworząc strategię, a następnie lokalny program rewitalizacji. Autor, uczestniczący w początkach tych prac, omawia zasadnicze treści dokumentów, w tym zakres przewidywanych działań.
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Rapid redesign of multiband antennas with respect to operating conditions and material parameters of substrate
PublikacjaThis work addresses geometry parameter scaling of multi-band antennas for Internet of Things applications. The presented approach is comprehensive and permits re-design of the structure with respect to both the operating frequencies and material parameters of the dielectric substrate. A two-step procedure is developed with the initial design obtained from an inverse surrogate model constructed using a set of appropriately prepared...
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What is important for you makes you think about the pandemic differently: moral foundations, pandemic-related fears and convictions (Lo que cada uno consideramos importante nos hace reflexionar sobre la pandemia de forma distinta: fundamentos morales, temores y convicciones sobre la pandemia)
PublikacjaBuilding on the Moral Foundations Theory and findings regarding the linkage of values, convictions and beliefs, the aim of the study was to compare people displaying various constellations of moral foundations regarding their tolerance of ambiguity, fear of COVID-19 (FCV), endorsement of COVID-19 conspiracy theories and the extent to which they believed in the effectiveness of five COVID-19 preventive measures. This study was...
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Las pełen muzyki:Unikatowe walory architektury Opery Leśnej w Sopocie, dawniej i obecnie
PublikacjaZakończona sukcesem współczesna modernizacja architektury , konstrukcji i elementów nowej estetyki kultowego obiektu Opery Leśnej w Sopocie daje podstawę do snucia optymistycznych wniosków na temat przyszłości rozwoju kultury muzycznej w szerokim tego słowa znaczeniu Cała.przestrzeń nowoczesnego funkcjonalnego obiektu o innowacyjnej konstrukcji zadaszenia nad sceną i powiększoną 5000 miejs- widownią ,jest nową atrakcja...
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Towards increasing F-measure of approximate string matching in O(1) complexity
PublikacjaThe paper analyzes existing approaches for approximate string matching based on linear search with Levenshtein distance, AllScan and CPMerge algorithms using cosine, Jaccard and Dice distance measures. The methods are presented and compared to our approach that improves indexing time using Locally Sensitive Hashing. Advantages and drawbacks of the methods are identified based on theoretical considerations as well as empirical evaluations...
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Serial control of CNC machines
PublikacjaIn this paper a new method of the serial control of CNC machines is proposed. Actuators are controlled locally and the role of the central computer is limited to sending commands to the controller instead of sending it directly to actuators. It has been achieved with the use of the serial protocol with the use of the USB port. The taken approach leads to more reliable operation because commands are buffered and no synchronization...
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Simple design criteria and efficiency of hydrodynamic vortex separators
PublikacjaVortex separators are locally applied for waste water treatment in different systems - from storm waste water sewerage to water treatment in fish ponds. However, the methods for separator design presented in the literature are questionable. The paper presents two simple and functional criteria that were employed to construct a laboratory test stand. The test results gave positive feed back on the efficiency of vortex separators.
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublikacjaObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Distinctive facades of commercial buildings and the quality of public space,
PublikacjaMutual relations between the retail center and public spaces of the city are varied. They depend on the type and size of the commercial structure. Other ones are for multifunctional shopping centers and other for high streets. In megastores and shopping malls the essential for their functioning is their interior and entrance, which is sometimes the only place of interpenetration of the commercial structure with the surrounding...
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Wybrane aspekty oceny satysfakcji i lojalności klientów i pracowników
PublikacjaCelem artykułu jest przedstawienie propozycji oryginalnego modelu pozwalającego lepiej zrozumieć mechanizmy kształtowania się satysfakcji i lojalności klientów i pracowników oraz umożliwiającego porównywanie satysfakcji klientów różnych przedsiębiorstw w oderwaniu od ich specyfiki branżowej. Zaprezentowany model opiera się na mechanizmach przyczynowo-skutkowych i pozwala na stawianie kwantyfikowalnych celów, dając w rezultacie...
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Identification of nonstationary processes using noncausal bidirectional lattice filtering
PublikacjaThe problem of off-line identification of a nonstationary autoregressive process with a time-varying order and a time-varying degree of nonstationarity is considered and solved using the parallel estimation approach. The proposed parallel estimation scheme is made up of several bidirectional (noncausal) exponentially weighted lattice algorithms with different estimation memory and order settings. It is shown that optimization of...
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Publicly available lecture webcasts - e-learning or promotion tool? case study
PublikacjaThis paper aims to show how universities interact with Internet users by webcasting selected courses. Paper has exploratory case-study character, presenting example of Berkeley Webcast initiative of University of California, Berkeley, webcasting undergraduate courses and on-campus events. On the base of short introduction to webcasting usage as an e-learning and promotional tool, the analysis of 3 purposely chosen different courses...
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Barcelona - from the province to Metropolis.The cogent strategy of branding the city
PublikacjaThe phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...