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Search results for: consumer brand engagement
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Can architecture be 11-dimensional? The nature of space in the architecture of the digital world era
PublicationThis research aims to explore the development of architectural theories about ‘architectural dimensions’ and look at architecture as a multidimensional space. It is important to understand that with today's development of virtual reality technology and through the combination of theories of physics and architecture, a new possibility of creating space has emerged. The arguments are made through inductive reasoning and grounded...
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The impact of hydrological research, municipal authorities, and residents on rainwater management in Gdańsk (Poland) in the process of adapting the city to climate change
PublicationAim of the study The city of Gdańsk faces changing climatic conditions that result in a higher frequency of extreme weather events. In response to the increasingly frequent appearance of flash floods, scientific research was carried out on changes in the probability of the occurrence of maximum daily precipitation in Gdańsk. The purpose of this paper is to show the role of hydrological research (science), decisions of local authorities...
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METHODS OF TEACHING SPATIAL AND URBAN PLANNING AT GEODESY AND CARTOGRAPHY
PublicationSpatial and town planning is a complex process caused by the interaction between natural and social systems at different temporal and spatial scales. That is the reason, why it is difficult to introduce this subject to students studying disciplines other than spatial or urban planning. The main problem is to define goals, the scope and expected educational effects. The second step is to choose the appropriate teaching and assessment...
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The culture of excellence and its dimensions in higher education
PublicationPurpose To recognize the existing state of knowledge on a culture of excellence (CoE) in higher education institutions (HEIs) and to define the CoE in HEI and the dimensions that make up that culture. A subsidiary goal is to propose a qualitative tool to measure CoE maturity. Design/methodology/approach The study was based on the qualitative method, the preferred reporting system of systematic reviews and meta-analysis (PRISMA)....
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Greencoin – educational information system for ecoinclusion and empowering urban adaptability.
PublicationThe SARS-CoV19 pandemic exposed a broad spectrum of challenges for modern cities, societies and the environment at large. The post-Covid transformation requires new social, ecological and educational solutions, adjusted to modern challenges, but also equipped with technological advances that allow for digital inclusion and sustainable urban development to benefit the local economy and society. Many information systems designed...
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The High Quality Business School Academic Teacher of the 21st Century – Polish Students’ Perspective
PublicationThe literature shows that the success and competence of future managers depend on the quality of their academic teachers. Moreover high quality study requires high quality lecturing/teaching that creates an environment in which deep learning outcomes are made possible for students. The aim was to identify the characteristics of the academic teacher working at business schools, according to the expectations of Polish students...
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CREATIVE PLACEMAKING IN POLAND. CAN ART BECOME AN EFFECTIVE TOOL OF URBAN REGENERATION?!
PublicationThe main aim of the paper is to examine the role of creative placemaking in shaping the urban environment in Polish cities. It also focuses on challenges and obstacles that creative placemaking projects encounter in Polish realities. Creative placemaking is a “micro-development” strategy (Johnson 2009) that focuses on cultural participation, com¬munity engagement and highlights the social role of arts and culture. Artistic interventions...
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ABSORPCJA, METABOLIZM I ROLA BIOLOGICZNA KWASÓW NUKLEINOWYCH OBECNYCH W ŻYWNOŚCI
PublicationKwasy nukleinowe należą do niedocenianych składników żywności, szczególnie surowej lub nisko przetworzonej. W niniejszej publikacji skupiono się na omówieniu przemian, jakim podlegają kwasy nukleinowe w przewodzie pokarmowym człowieka, procesie absorpcji nukleotydów oraz nukleozydów z przewodu pokarmowego, a także przedstawiono podstawowe etapy ich metabolizmu w komórkach organizmu. Produkty trawienia kwasów nukleinowych stanowią...
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DIAMENTY JAKO PRZYKŁAD INWESTYCJI ALTERNATYWNEJ
PublicationW artykule scharakteryzowano determinanty decydujące o powodzeniu inwestycji w diamenty. Cel artykułu to zbadanie, jak masa, czystość, szlif, kolor, jednostka certyfikująca i kształt wpływają na cenę diamentu. Aby określić wpływ tych cech na cenę diamentu, zbudowano pięć modeli ekonometrycznych. Dla realizacji postawionego celu badawczego wykorzystano charakterystyki dla ponad 265 tysięcy diamentów. W wyniku przeprowadzonej analizy...
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Innowacje jako przedmiot obrotu rynkowego
PublicationW artykule podjęto problem cech innowacji jako produktów, które na świecie, coraz częściej również w Polsce, stają się przedmiotem obrotu rynkowego. Różnią się zdecydowanie od produktów, oferowanych przez przedsiębiorstwa produkcyjno-usługowe na rynkach dóbr konsumpcyjnych, także gotowych dóbr przemysłowych. Kluczowe różnice wynikają z tego, że innowacja może być produktem - przedmiotem obrotu rynkowego już jako idea i koncepcja,...
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Proces zmiany sprzedawcy energii elektrycznej w Polsce
PublicationOstatnie kilkanaście lat w polskiej energetyce to okres dynamicznych zmian. Jednym z istotnych przykładów tych przemian jest liberalizacja rynku energii. Wprowadzone, w krajowej energetyce, mechanizmy rynku konkurencyjnego umożliwiają odbiorcom energii m.in. swobodny wybór sprzedawcy energii elektrycznej w formule TPA. W artykule przedstawiony został proces zmiany sprzedawcy bazujący na generalnej umowie dystrybucji (GUD). W trakcie...
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City as a product. Architecture as an Economic Instrument. Are Global Cities People-Friendly Places?
PublicationWhile spending time in our everyday urban environment do we ever think how particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place can be treated as a product that fights for appearing in tourists’ and investors’ consciousnesses. Space - treated as an object of demand and supply - becomes an element in a marketing game. To reach its...
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Designing digital displays and interactive media in today’s cities by night. Do we know enough about attracting attention to do so?
PublicationWith the huge transformation in the development of digital screen technology and its consistently decreasing cost, digital billboards are progressively replacing traditional static, two-dimensional poster advertisements in our cities1. Previously, due to the substantial expenditure involved, they were only available to major international brands with vast promotional resources to build their brand fame. Today, however, they are...
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Small Polymeric Toys Placed in Child-Dedicated Chocolate Food Products—Do They Contain Harmful Chemicals? Examination of Quality by Example of Selected VOCs and SVOCs
PublicationThis study was focused on child-dedicated chocolate food products that contain a plastic package with a small toy inside (also known as chocolate eggs). Three types of these products that are commercially available on the Polish market, with different prices, chocolate composition, and main types of polymers used in the toy manufacturing process, were investigated. The polymers were identified using Fourier-transform infrared (FT-IR)...
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Real-time monitoring of volatiles and particles emitted from thermoplastic filaments during 3D printing
PublicationThe proliferation of consumer-grade three-dimensional (3D) printers using fused deposition, also known as fused filament fabrication, has given rise to concerns over the exposure of users to potentially harmful substances. Thermoplastic filaments made of different polymers are extruded through a heated printer nozzle and deposited layer by layer on a build platform to form the printed object. This process leads to the emission...
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A comprehensive review on economic, environmental impacts and future challenges for photovoltaic-based electric vehicle charging infrastructures
PublicationIn this paper, a comprehensive review of the impacts and imminent design challenges concerning such EV charging stations that are based on solar photovoltaic infrastructures is presented, which is based on state-of-the-art frameworks for PV-powered charging stations and the latest case studies. The main factors that are targeted in this review are the management of an EV charging system that is a composite of PV and public grid,...
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Edible Lepidoptera as human foods – a comprehensive review
PublicationAs the global population continues to grow, traditional protein sources like meat and fish are becoming increasingly unsustainable due to their environmental impact. Edible insects, on the other hand, are highly nutritious, require minimal resources to produce, and emit significantly fewer greenhouse gases than traditional livestock. Lepidoptera, one of the most diverse insect orders, contains some popular edible species that have...
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Enhancing the bioconversion rate and end products of black soldier fly (BSF) treatment – A comprehensive review
PublicationFood security remains a pressing concern in the face of an increasing world population and environmental challenges. As climate change, biodiversity loss, and water scarcity continue to impact agricultural productivity, traditional livestock farming faces limitations in meeting the growing global demand for meat and dairy products. In this context, black soldier fly larvae (BSFL) have emerged as a promising alternative for sustainable...
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Investigating the Impact of Curing System on Structure-Property Relationship of Natural Rubber Modified with Brewery By-Product and Ground Tire Rubber
PublicationThe application of wastes as a filler/reinforcement phase in polymers is a new strategy to modify the performance properties and reduce the price of biocomposites. The use of these fillers, coming from agricultural waste (cellulose/lignocellulose-based fillers) and waste rubbers, constitutes a method for the management of post-consumer waste. In this paper, highly-filled biocomposites based on natural rubber (NR) and ground tire...
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ANALYSIS AND OPTIMIZATION OF ELECTRIC VEHICLE CHARGING PROCESSES IN TRANSACTIVE ENERGY SYSTEMS
PublicationThe implementation of smart charging of electric vehicles allows operators of local power networks and electricity suppliers to implement new business models for the interaction of electric vehicles with the network. In addition to the optimal selection of Microgrid capacities when charging electric vehicles, it is also important to use different charging methods. To satisfy the interests of all participants of local systems from...
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Management of ground tire rubber waste by incorporation into polyurethane-based composite foams
PublicationRapid economic growth implicated the developing multiple industry sectors, including the automotive branch, increasing waste generation since recycling and utilization methods have not been established simultaneously. A very severe threat is the generation of enormous amounts of post-consumer tires considered burdensome waste, e.g., due to the substantial emissions of volatile organic compounds (VOCs). Therefore, it is essential...
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Alphitobius diaperinus larvae (lesser mealworm) as human food – An approval of the European Commission – A critical review
PublicationDue to the increasing threat of climate change and the need for sustainable food sources, human consumption of edible insects or entomophagy has gained considerable attention globally. The larvae of Alphitobius diaperinus Panzer (Coleoptera: Tenebrionidae), also known as the lesser mealworm, have been identified as a promising candidate for mass-rearing as a food source based the on evaluation on several aspects such as the production...
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Potencjał kognitywno-kulturowy dzielnicy a innowacyjne strategie rehabilitacji w kontekście społecznej indywidualizacji. Studium przypadku: Mouraria, Lizbona = Innovative Public Space Rehabilitation Models to Create Cognitive-Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon
PublicationInnovative Public Space Rehabilitation Models to Create Cognitive- -Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon. This paper deals with the issue of sustainable urban rehabilitation interventions in city cores focused on value creation through culture-led development as a tool for building a cognitive city. The objective is to analyze cases of rehabilitation of public space by culture-led...
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Sztuka jako wartość w procesie rewitalizacji przestrzeni miejskiej na przykładzie wybranych elewacji Drogi Królewskiej w Gdańsku
PublicationCelem niniejszej publikacji jest zwrócenie uwagi na rewitalizację przestrzeni miejskiej za pomocą elementów artystycznych, występujących w elewacjach architektonicznych Głównego Miasta w Gdańsku. Sztuka, która zaistniała w elewacjach odbudowywanego w latach pięćdziesiątych Głównego Miasta, dzięki gdańskim artystom, zaowocowała nowymi relacjami twórczymi pomiędzy architekturą a sztuką. Ze względu na ograniczone ramy artykułu, przedstawiamy...
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Projekty NFT i bariery ich wejścia na rynek
PublicationNiniejsza praca traktuje o barierach wejścia na rynek dla projektów NFT. Porusza zagadnienia związane z kapitałochłonnością, regulacjami prawnymi, dostępem do wiedzy i patentów, a także ze zróżnicowaniem produktów i dostawców na rynku NFT. Celem pracy jest identyfikacja i opis barier wejścia, które napotykają nowe przedsiębiorstwa wchodzące na rynek. Autorzy przewidują, że wraz z rosnącym zainteresowaniem konsumentów wzrośnie zainteresowanie...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Distinctive facades of commercial buildings and the quality of public space,
PublicationMutual relations between the retail center and public spaces of the city are varied. They depend on the type and size of the commercial structure. Other ones are for multifunctional shopping centers and other for high streets. In megastores and shopping malls the essential for their functioning is their interior and entrance, which is sometimes the only place of interpenetration of the commercial structure with the surrounding...
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The Future of the University? Social Activism among Young Polish Scholars
PublicationThe question “Quo vadis, Academia?” is posed by scholars, research administrators, journalists and is also ofound in public opinion in Poland in different contexts. Authors of the article do not call into question the necessity of changes of contemporary universities, but they think that the source of changes should be characterized by a bottom-up approach, especially by those who have already achieved extraordinary scientific...
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Automatic recognition of males and females among web browser users based on behavioural patterns of peripherals usage
PublicationPurpose The purpose of this paper is to answer the question whether it is possible to recognise the gender of a web browser user on the basis of keystroke dynamics and mouse movements. Design/methodology/approach An experiment was organised in order to track mouse and keyboard usage using a special web browser plug-in. After collecting the data, a number of parameters describing the users’ keystrokes, mouse movements and clicks...
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The impact of filler thermomechanical modifications on static and dynamic mechanical performance of flexible foamed polyurethane/ground tire rubber/zinc borate composites
PublicationThe rapid development of the automotive industry is very beneficial to many aspects of human life, but it is also a very significant environmental burden. The most straightforward impact is related to the generation of exhaust, but the management of post-consumer car parts is also a major challenge. Among them, waste tires are very burdensome due to their enormous numbers. Therefore, it is essential to develop novel, environmentally...
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Anna Wałek dr
PeopleDr Anna Wałek, President of IATUL – International Association of University Libraries, director of the Gdańsk University of Technology Library. An experienced library manager, an expert in the field of Open Science, and organization and management of a scientific library. She conducts scientific research in data management in various scientific disciplines, metadata for research data, and data management support services - incl....
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”Rozpocznij karierę z firmą Marion” – spotkanie online
Events5 kwietnia br. Biuro Karier PG wraz z przedstawicielami firmy Marion zapraszają na spotkanie „Rozpocznij karierę z firmą Marion”.
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How do personality traits influence Open Government Data (OGD) adoption and usage? Investigating the indirect and moderating effects
PublicationOpen Government Data (OGD) research has focused for a long on the adoption and usage from the perspectives of users across different contexts. The underlying rationale for this specific focus is that OGD initiatives are undertaken to further citizen engagement with OGD for value generation and innovation purposes. Conceding that usage propensity is different across individuals, it is important to understand the influence of personality...
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An application of blended and collaborative learning in spatial planning course
PublicationSpatial Planning is a master course for graduate students of Environmental Engineering. The course is based on assumptions that students’ future work will be connected with spatial planning, and spatial issues will have an influence on their everyday lives. To familiarize students with environmental issues in planning, the teams of students get an assignment to design an urban space, waterfront along a stream. The whole project...
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Zarządzanie tożsamością w organizacjach na różnych poziomach zagregowania
PublicationNiniejszy artykuł stanowi naukową refleksję nad pojęciem tożsamości grupowej, odnoszonej do przedsiębiorstw oraz ich agregatów, określanych przez autorkę mianem „organizacji na wyższych poziomach zagregowania”. Głównym celem artykułu jest przegląd literatury z zakresu tożsamości przedsiębiorstwa, a na tej podstawie próba ustalenia czym jest taka tożsamość i co się na nią składa. Na wstępie autorka przedstawia definicje tożsamości...
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Factors of successful client co-production in knowledge-intensive business services
PublicationPurpose This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Design/methodology/approach The paper is based on an in-depth...
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Client co-production in knowledge-intensive business services (KIBS): Case study analysis
PublicationPurpose: This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Methodology: The paper is based on an in-depth analysis...
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SUICIDES FOR ECONOMIC REASONS AS A MEASURE OF THE STATE OF THE ECONOMY: THE CASE OF POLAND
PublicationSuicides are a phenomenon observed in many countries. The causes of a decision so drastic as far as consequences are concerned include i.a. economic reasons. The question arises whether the changing number of suicides reflects the state of the economy. The direct link between the state of the economy and suicides has not been sufficiently studied so far. The authors of this article attempted to identify the links between selected...
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Marcin Potrykus dr inż.
PeopleA graduate of the Faculty of Management and Economics at the Gdańsk University of Technology. Since 2008, he has been employed as an Assistant at the Department of Finance at the Faculty of Management and Economics of the Gdańsk University of Technology. In 2015, he defended (in the discipline of economics) his doctoral dissertation entitled "Alternative investments - profitability and risk". Since 2016, he has been employed as...
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Moda jako wartość konsumencka - eksplikacja zagadnienia
PublicationCel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...
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Professional activity, gender and disease-related emotions: The impact on parents' experiences in caring for children with phenylketonuria
PublicationIntroduction: Clinical management of rare diseases often fails to acknowledge the challenges faced by caregivers.Whilst management of phenylketonuria (PKU) may not be considered as dire as other conditions, most studiesprimarily concentrate on clinical issues, dietary adherence, or the quality of life of the PKU patients, leavingcaregivers in the background. The aim of the study was to evaluate the psychosocial...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublicationDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Zastosowanie trendów przełącznikowych w analizie płac realnych w Polsce
PublicationStreszczenie W początkowej części artykułu zostały przedstawione i omówione informacje o poziomie miesięcznych nominalnych płac (WN) oraz indeksie cen dóbr konsumpcyjnych (ICK) w gospodarce polskiej w latach 1995-2015. Następnie opisano poziomy realnych płac (W) wyrażone w cenach roku 2015. Na bazie tych informacji przedstawiono i przedyskutowano zagadnienia dotyczące rocznych przyrostów płac realnych oraz ich rocznych stóp wzrostu....
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Zintegrowane sterowanie systemami zaopatrzenia w wodę pitną
PublicationOptymalne ekonomicznie zaspokojenie w miastach bieżącego zapotrzebowania na wodę pitną tak, aby spełnione były wymagania jakości dostaw oraz jakości samej wody jest złożonym zadaniem. Zarówno aspekty aplikacyjne jak i teoretyczne tego problemu są przedmiotem intensywnych prac prowadzanych w sektorach naukowych i przemysłowych na całym świecie. Prace te finansowane są przez przemysł, komitety naukowe oraz Programy Ramowe Unii Europejskiej....
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SUSTRONICS Sustainable and green electronics for circular economy
ProjectsProject realized in Department of Microwave and Antenna Engineering
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AIMS5.0 Artificial Intelligence in Manufacturing leading to Sustainability and Industry5.0
ProjectsProject realized in Department of Microwave and Antenna Engineering
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AIMS5.0 Artificial Intelligence in Manufacturing leading to Sustainability and Industry5.0
ProjectsProject realized in Department of Microwave and Antenna Engineering
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40th EASD Annual Meeting of the European Association for the Study of Diabetes
Publication