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Search results for: marketing mix
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Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives
PublicationWhile previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...
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Circulating miRNA profiles and the risk of hemorrhagic transformation after thrombolytic treatment of acute ischemic stroke: a pilot study
PublicationBackground: Hemorrhagic transformation (HT) in acute ischemic stroke is likely to occur in patients treated with intravenous thrombolysis (IVT) and may lead to neurological deterioration and symptomatic intracranial hemorrhage (sICH). Despite the complex inclusion and exclusion criteria for IVT and some useful tools to stratify HT risk, sICH still occurs in approximately 6% of patients because some of the risk factors for this...
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Inicjowanie działalności gospodarczej - warsztat kreatywności - niestacjonarne 2020/21
e-Learning CoursesWarsztat kreatywności to pierwsza część przedmiotu Inicjowanie działalności gospodarczej, realizowanego na specjalności Przedsiębiorczość i Marketing. Głównym celem warsztatów jest zachęcenie studentów do twórczego myślenia, kreowania pomysłów biznesowych, a także zapoznanie z technikami kreatywnego generowania pomysłów i znaczeniem kreatywności w działaniach przedsiębiorczych.
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Addressing challenges of BiVO4 light-harvesting ability through vanadium precursor engineering and sub-nanoclusters deposition for peroxymonosulfate-assisted photocatalytic pharmaceuticals removal
PublicationIn this study, we present a complex approach for increasing light utilisation and peroxymonosulfate (PMS) activation in BiVO4-based photocatalyst. This involves two key considerations: the design of the precursor for BiVO4 synthesis and interface engineering through CuOx sub-nanoclusters deposition. The designed precursor of ammonium methavanadate (NH4VO3, NHV) leads to reduction in particle size, better dispersion and improved light...
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Polyurethane based hybrid ciprofloxacin-releasing wound dressings designed for skin engineering purpose
PublicationPurpose Even in the 21st century, chronic wounds still pose a major challenge due to potentially inappropriate treatment options, so the latest wound dressings are hybrid systems that enable clinical management, such as a hybrid of hydrogels, antibiotics and polymers. These wound dressings are mainly used for chronic and complex wounds, which can easily be infected by bacteria. Materials and methods Six Composite Porous Matrices...
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CO2 EMISSION TO THE ATMOSPHERE FROM CARBONATE WATERS: THE STUDY CASE OF THE LUBLIN UPLAND AND ROZTOCZE REGIONS
PublicationThe concentration of carbon dioxide dissolved in water (CO2(aq)) was measured in consecutive phases of the hydrological cycle. Its potentially possible degassing from groundwaters to the atmosphere was also assessed. The research was conducted in the area of occurrence of carbonate rocks of the Lublin Upland and Roztocze (SE Poland). The results of the measurements of CO2(aq) concentration varied as follows (min-max/mean): precipitation...
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Patrycja Klimas dr hab.
PeoplePatrycja Klimas is an associate professor at Wroclaw University of Economics and Business in the Department of Advanced Research in Management. As a researcher, she researches within strategic management, focused on inter-organizational cooperation and coopetition considered under dyads, networks, and different types of ecosystems. Based on her research mainly on the aviation and the video game industry, she published several papers...
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Proces kształtowania nowego produktu
PublicationW pracy zaproponowano siedmioetapowy proces kształtowania nowych produktów, który oparto na dodatnich cechach tego rodzaju procesów występujących w literaturze światowej. Porównano najbardziej znaczące podejścia co do przebiegu procesu i wyciągnięto wnioski, które posłużyły do ustalenia podstawowych etapów i przeglądów. Proponowane etapy procesu to: identyfikacja sposobności, tworzenie koncepcji, wstępne rozpoznanie, pełne rozpoznanie...
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Gabriela Rembarz dr inż. arch.
PeopleGabriela Rembarz inżynier-architekt, urbanista, naukowiec, dydaktyk i aktywna projektantka, jest doktorem nauk technicznych w dyscyplinie architektura i urbanistyka, Ukończyła studia magisterskie na Wydziale Architektury i Urbanistyki Politechniki Gdańskiej, uzupełniając je specjalizacją w Ochronie Środowiska w ramach międzyuczelnianego CENVIG Center of Environmental Studies (Politechnika Gdańska) akredytowanego przez Roskilde...
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Julita Wasilczuk dr hab.
PeopleBorn on 5th of April, 1965 in Gdansk. In 1987-1991 studied the economics of transport, at the University of Gdansk. At 1993 she started to work at the Faculty of Management and Economics. In 1997 received a PhD at the faculty, in 2006 habilitation at the Faculty of Management, University of Gdansk. Since 2009 Associate Professor at Gdansk University of Technology. In 2010-2012 Associate Professor of Humanistic High School at Gdansk. The...
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Zarządzanie marketingowo-logistyczne w transporcie, (PG_00056197), W, TiL, sem. 04, letni 22/23
e-Learning CoursesCelem przedmiotu jest poznanie i zrozumienie mechanizmów działalności marketingowej oraz zarządzania logistycznego przedsiębiorstw transportowych. Wstępem do uszczegółowionych analiz będzie przybliżenie ekonomicznych aspektów transportu, zasad zrównoważonego transportu i marketingu zrównoważonego.
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Zarządzanie marketingowo-logistyczne w transporcie (PG_00056197), W, Specjalność: Zarządzanie logistyczne w transporcie sem. letni 2023/24
e-Learning CoursesCelem przedmiotu jest poznanie i zrozumienie mechanizmów działalności marketingowej oraz zarządzania logistycznego przedsiębiorstw transportowych. Wstępem do uszczegółowionych analiz będzie przybliżenie ekonomicznych aspektów transportu, zasad zrównoważonego transportu i marketingu zrównoważonego.
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Application of MARKAL model to optimisation of electricity generation structure in Poland in the long-term time horizon. Part II. Model and forecasts assumptions
PublicationIn this paper, the next in a series of publications on the subject, assumptions are presented of a power system development model in terms of electricity generation technology infrastructure in Poland, in the long term perspective until 2060. The model is based on the mathematical structure of the MARKAL optimization package. Among other things developed are a forecast of the final demand for electricity and heat, the current...
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Jacek Poplatek dr inż. arch.
PeopleJacek Poplatek – Assistant Professor at the Faculty of Architecture, Gdańsk University of Technology. In research work his interests focuses mainly on issues of programming and designing of healthcare architecture facilities, including general and specialist hospitals. The second field of research is 19th century historical architecture of Sopot city and protection of its architectural and cultural heritage. He is the author of...
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Compression test results of fused filamend fabricated polylactyde and polylactyde with carbon fiber filler
Open Research DataThe DataSet contains the results of the mechanical behaviour of cube specimens with dimensions 30 x 30 x 30 cm3. The specimens were additively manufactured with the fused filament fabrication (FFF) method. They used two different materials polylactide (PURE PLA) and polylactide with carbon fibre filler (PLA+CF). The specimens were segregated into three...
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Influence of image transformations and quality degradations on SURF detector efficiency
PublicationA method for task-oriented examination of SURF keypoint detector accuracy is presented in the paper. It consists of generating test images, based on a given exemplar, processed by affine transformations: random rotation and scaling, and varying degree of degradations: darkening, blurring, noising, and compression. Details of applied degradation procedure are presented, followed by essentials of SURF-based images matching. A distance...
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Modelling long-term technological transition of Polish power system using MARKAL: Emission trade impact
PublicationThe need for technological transition of electricity production becomes a global problem. However, in coal-dominated Polish power system this need is even more crucial than anywhere, since technical lifetime of the most domestic power plants is ending. In this paper, the impact of the EU Emission Trading Scheme (EU ETS) for CO2 combined with sulfur dioxide (SO2) and nitrogen oxides (NOx) emission trading mechanism on power technology...
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Quantum and carbon dots conjugated molecularly imprinted polymers as advanced nanomaterials for selective recognition of analytes in environmental, food and biomedical applications
PublicationSamples with complex matrix analyzed during explanation of pathogenesis of various diseases and food or environmental monitoring request advanced analytical and instrumental devices. Among the materials used for described purposes, quantum (QDs) or carbon dots (CDs) layered by molecularly imprinted polymer (MIP) shells have gained widespread attention. Unique optical and physicochemical properties of QDs/CDs together with high...
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Essential oils as potential anti-staphylococcal agents
PublicationAntibiotic therapy of staphylococcal mastitis is characterized by significantly lower cure rates compared to infections caused by other microorganisms. Thus, it is necessary to search for new, alternative, non-antibiotic agents that are effective in the eradication of these bacteria. The aim of our research was to investigate the antimicrobial, especially anti-staphylococcal potential of a large collection (n=36) of essential oils...
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New trim configurations for laser trimmed thick-film resistors - theoretical analysis, numerical simulation and experimential verification
PublicationW pracy przedstawiono nowe podejście do korekcji rezystorów warstwowych polegające na wytwarzaniu dodatkowego kontaktu w celu rozszerzenia zakresu korekcji i uproszczenia projektowania. Ponadto zaprezentowano nową szybką metodę wyznaczania charakterystyk korekcyjnych a także weryfikację eksperymentalną. Przedstawiono wyniki w postaci zakresów korekcji i względnych przyrostów rezystancji w funkcji kształtu dodatkowego kontaktu oraz...
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Intelligent Optimization of Hard-Turning Parameters Using Evolutionary Algorithms for Smart Manufacturing
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Zastosowanie izolacji cieplnej przy wykonywaniu złączy w warunkachspawania izobarycznego
PublicationArtykuł dotyczy badań nad zastosowaniem izolacji cieplnej jako metody ograniczenia chłodzącego wpływu wody na spawalność stali o podwyższonej wytrzymałości. Wykazano, że odizolowanie płyty spawanejw warunkach izobarycznych od wody warstwą izolatoraw postaci styropianu powoduje znaczący spadek twardości maksymalnej badanych złączy ze spoiną czołową i pachwinową. Wskazano kierunki dalszych badań, któremogą przyczynić się do poprawy...
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Novel 2-(2-arylmethylthio-4-chloro-5-methylbenzenesulfonyl)-1-(1,3,5-triazin-2-ylamino)guanidine derivatives: Inhibition of human carbonic anhydrase cytosolic isozymes I and II and the transmembrane tumor-associated isozymes IX and XII, anticancer activity, and molecular modeling studies
PublicationA series of novel 2-(2-arylmethylthio-4-chloro-5-methylbenzenesulfonyl)-1-(6-substituted-4-chloro-1,3,5-triazin-2-ylamino)guanidine derivatives 9–20 have been synthesized by substitution of chlorine atom at the 1,3,5-triazine ring in compounds 5–8 with 3- or 4-aminobenzenesulfonamide and 4-(aminomethyl)benzenesulfonamide hydrochloride. All the synthesized compounds were evaluated for their inhibitory activity toward hCA I, II,...
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer - KOPIA
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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MARKETING I BADANIA MARKETINGOWE_ZII N_ONLINE - sem. letni 2023/24
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Effects of Xanthan Gum Biopolymer on the Permeability, Odometer, Unconfined Compressive and Triaxial Shear Behavior of a Sand
PublicationBiopolymers, which are microbially induced polymers, can be used as an alternative material to improve engineering performance of soils. In this paper, a laboratory study of 0.075-1.0 mm size sand and biopolymer (i.e., xanthan gum) mixtures with various mix ratios (0%, 0.5%, 1.0%, and 1.5%) was performed. The materials, specimen preparation, and test methods are described, as are the results of a suite of permeability, odometer, unconfined...
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Janusz Datta prof. dr hab. inż.
PeopleIn 1988, Janusz Datta finished his studies at the Gdańsk University of Technology (GUT), Faculty of Chemistry. Since then he has been employed at the Faculty of Chemistry in the Department of Polymer Technology. During the first six years of employement he was worked as a scientist. In this period, he travelled extensively to ZACHEM company located in Bydgoszcz to gain practical experience related to chemical processing. In 1994,...
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Justyna Martyniuk-Pęczek dr hab. inż. arch.
PeopleJustyna Martyniuk-Peczek, Ph.D., D.Sc. Associate Professor Department of Urban Design and Regional Planning, Faculty of Architecture Gdansk University of Technology My academic and research activity has been concentrated around one specialty — urban planning, however it involves an interdisciplinary reference to other fields, such as lighting and the science of management. In terms of quantity, my academic work...
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Mariusz Franciszek Kaszubowski dr
PeopleBiogram Mariusz Kaszubowski works as Assistant Professor at the Department of Statistics and Econometrics, Faculty of Management and Economics, Gdansk University of Technology. He is teaching descriptive and mathematical statistics, as well social statistics and insurance statistics. He is lecturer of statistics in at postgraduate studies „Lean Six Sigma Black Belt”. He is a graduate of two majors: Management (specializing Insurance...
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A shared curriculum for daylighting education to meet the educational needs of society
PublicationThis article describes the collaborative creation of the curriculum for a new eLearning programme on daylighting design of buildings targeting both traditional and lifelong learners. The programme consists of an online platform integrated with a summer school for practical applications. The process was conducted through several workshops with professionals, representatives of national bodies on building regulations, academics,...
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Podstawy Zarządzania i Marketingu (zima 2022/23)
e-Learning CoursesKurs przeznaczony jest dla studentów III sem. stacjonarnych studiów inżynierskich na kierunku Transport (semestr zimowy 2022/23).
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Podstawy marketingu, ZI, SNT online, 2023/2024
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Podstawy marketingu Analityka Gospodarcza Niestacjonarne Lato 2024
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Cultural dilemmas of international management
PublicationZarządzanie międzynarodowe polega na kierowaniu działalnością przedsiębiorstwa przekraczającą granice państw. Otoczenie międzynarodowe, zwłaszcza wymiar kulturowy odgrywa podstawową rolę w kształtowaniu efektywności umiędzynarodowionego podmiotu. Celem referatu jest przedstawienie problematyki zarządzania międzynarodowego w aspektach kulturowych. Pierwsza część pracy ukazuje obszary zarządzania międzynarodowego. Następnie krótko...
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Shoreline Extraction Based on LiDAR Data Obtained Using an USV
PublicationThis article explores the use of Light Detection And Ranging (LiDAR) derived point clouds to extract the shoreline of the Lake Kłodno (Poland), based on their geometry properties. The data collection was performed using the Velodyne VLP‐16 laser scanner, which was mounted on the HydroDron Unmanned Surface Vehicle (USV). A modified version of the shoreline extraction method proposed by Xu et al. was employed, comprising of the following...
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Video traffic data - Interchange Piotrkow Trybunalski East (S8-12), weaving, Poland
Open Research DataThe data includes video traffic data registered with 2 video cameras at weaving area (weaving section type A) of the Piotrkow Trybunalski East interchange within S8 expressway in Poland (interchange of expressway S8 and national road 12), located in the Piotrkow Trybunalski area. The data covers the one day: 21.06.2017. (expressway S8).
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Koncepcja marketingu doświadczeń - przykłady praktycznego zastosowania, W, przedmiot humanistyczno-społeczny (wybieralny), semestr zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy).
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Marcin Żmuda
PeopleMarcin Żmuda - specjalista marketingu internetowego w Google oraz założyciel agencji Embasy. Autor Update Time - wiadomościa z obszaru SEO. Pierwsze kampanie SEO przygotowywałem już w 2007 roku. Aktualnie jestem Head of SEO w firmie Orion Media Group zajmującym się zagadnieniami związanymi z pozycjonowaniem w wyszukiwarkach internetowych oraz rozbudową grupy serwisów własnych. Moja agencja, Embasy specjalizuje się przede wszystkim...
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Performance of electrochemical immunoassays for clinical diagnostics of SARS-CoV-2 based on selective nucleocapsid N protein detection: Boron-doped diamond, gold and glassy carbon evaluation
PublicationThe 21st century has already brought us a plethora of new threats related to viruses that emerge in humans after zoonotic transmission or drastically change their geographic distribution or prevalence. Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was first spotted at the end of 2019 to rapidly spread in southwest Asia and later cause a global pandemic, which paralyzes the world since then. We have designed novel...
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XPS study of the TiO2-WO2 composites
Open Research DataValence state of W and Ti was measured in a TiO2-WO3 composites with a various composition.Powder samples of pure titanium dioxide, tungsten oxide and mix of 50% titanium oxide and 50% od tungsten oxide were measured. Oxides were annealed at the temperature in the range of 300 Celsius degree up to 900 deg. Measurements were performed by XPS UHV Omicron...
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Testing A Novel Gesture-Based Mixing Interface
PublicationWith a digital audio workstation, in contrast to the traditional mouse-keyboard computer interface, hand gestures can be used to mix audio with eyes closed. Mixing with a visual representation of audio parameters during experiments led to broadening the panorama and a more intensive use of shelving equalizers. Listening tests proved that the use of hand gestures produces mixes that are aesthetically as good as those obtained using...
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Magdalena Popowska dr
PeopleMagdalena Popowska (PhD) is a researcher and lecturer of Organization Science and Entrepreneurship at the Faculty of Management and Economics of Gdansk University of Technology. For many years she has been in charge of exchange programmes, double degrees and other internationalization activities. In 2008-2016 she was a Vice-Dean for International and Public Affairs and now she is a Dean Proxy for International Cooperation. Her...
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Current status and future success of renewable energy in Pakistan
PublicationMismatch between energy demand and supply from last two decades has been increasing because of the domination of expensive imported oil in energy mix of Pakistan. To import crude oil Government paid US $ 9 billion in 2008–2009 to meet the energy demands...
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Value co‐creation (VCC) and value co‐destruction (VCD) via open government data (OGD): Empirical case of Tanzania
PublicationHaving emphasized upon the potential benefits of Open Government Data (OGD) initiatives via value derivation and innovation pursuits of the stakeholders, it falls in place to complement this line of OGD research in the specific case of Tanzania, a developing country, to support the inferences. Specifically, it is important to understand the manner in which OGD VCC-one of the hinges of OGD initiatives- and OGD VCD-a possible fall...
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Research of the changeability of the vessels traffic intensity of inland waterways – case study for Lower Vistula
PublicationThe article presents an analysis of the changeability of traffic intensity of inland waterway vessels in the Vistula Delta. The concept of traffic intensity was defined, traffic flows and disturbances were identified in the studied area. The characteristics of the inland waterway traffic model are presented. The results of the analysis indicate the need to carry out modernization of inland waterways for the needs of inland waterway...
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Experimental certification of an informationally complete quantum measurement in a device-independent protocol
PublicationMinimal informationally complete positive operator-valued measures (MIC-POVMs) are special kinds of measurement in quantum theory in which the statistics of their d2-outcomes are enough to reconstruct any d-dimensional quantum state. For this reason, MIC-POVMs are referred to as standard measurements for quantum information.Here, we report an experiment with entangled photon pairs that certifies, for what we believe is the first...
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Hybridized PWM Strategy for Three- and Multiphase Three-Level NPC Inverters
PublicationA simple hybridized pulsewidth modulation (PWM) algorithm for three- and multiphase three-level neutral point clamped (NPC) inverters is proposed. The proposed solution is based on classical space vector PWM (SVPWM) algorithms for two-level inverters but can also be based on sinusoidal PWM with min–max injection. An additional level of output voltage is obtained by modifying the resulting switching patterns taking into account...
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Koncepcja marketingu doświadczeń - przykłady praktycznego wykorzystania (PG_00059206) (PG_00059211), W, sem. 2, zimowy 2023/24
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy).
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Music Information Retrieval – Soft Computing versus Statistics . Wyszukiwanie informacji muzycznej - algorytmy uczące versus metody statystyczne
PublicationMusic Information Retrieval (MIR) is an interdisciplinary research area that covers automated extraction of information from audio signals, music databases and services enabling the indexed information searching. In the early stages the primary focus of MIR was on music information through Query-by-Humming (QBH) applications, i.e. on identifying a piece of music by singing (singing/whistling), while more advanced implementations...
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Konkursy studenckie jako narzędzie w określaniu potencjału rewitalizacyjnego miejskich terenów zdegradowanych.
PublicationZgodnie z zasadami prowadzenia działań rewitalizacyjnych określonych w ustawie o rewitalizacji obowiązującej od 9 października 2015 r. oraz horyzontalnych wytycznych w zakresie rewitalizacji w programach operacyjnych na lata 2014-2020 faza przygotowawcza procesu rewitalizacji powinna zawierać wielopłaszczyznowe analizy zakończone wnioskami aplikacyjnymi ujętymi w gminnych programach rewitalizacji obszarów zurbanizowanych. Artykuł...