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Wyniki wyszukiwania dla: bran valuation
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Validation of the Elderly Traumatic Brain Injury Score: Observational Case Control Study
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Evaluation of brain volume alterations in HCV-infected patients after interferon-free therapy: A pilot study
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Design and Experimental Validation of a Metamaterial-Based Sensor for Microwave Imaging in Breast, Lung, and Brain Cancer Detection
PublikacjaThis study proposes an innovative geometry of a microstrip sensor for high-resolution microwave imaging (MWI). The main intended application of the sensor is early detection of breast, lung, and brain cancer. The proposed design consists of a microstrip patch antenna fed by a coplanar waveguide with a metamaterial layer-based lens implemented on the back side, and an artificial magnetic conductor (AMC) realized on as a separate...
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The Brain of the city
PublikacjaIn order to highlight the characteristics of the West End of Wrocław, we conducted a site analysis. Using the strengths of the site, we were able to create a unique concept of the district while minimizing the impacts of weaknesses by design. The purpose of redesigning the West End of Wrocław is to attract new people to the district through the transformation of an identity. Initially, we conducted a SWOT analysis to identify the...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Automotive Validation Functions for On-line Test Evaluation of Hybrid Real-time Systems
PublikacjaThe aim of this paper is to present the means of black-box on-line test evaluation for hybrid real-time systems. The described procedures can be used for the model-based testing process so as to improve its effectiveness. In particular, intelligent automotive validation functions are considered, which are divided into different types depending on the nature of the evaluated issue. All provided definitions are specified on the meta-model...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Processing and structure–property relationships of natural rubber/wheat bran biocomposites
PublikacjaIn this work, wheat bran was used as cellulosic filler in biocomposites based on natural rubber. The impact of wheat bran content [ranging from 10 to 50 parts per hundred rubber (phr)] on processing, structure, dynamic mechanical properties, thermal properties, physico-mechanical properties and morphology of resulting biocomposites was investigated. For better characterization of interfacial interactions between natural rubber...
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Physical Activity vs. Redox Balance in the Brain: Brain Health, Aging and Diseases
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Rotational Molding of Linear Low-Density Polyethylene Composites Filled with Wheat Bran
PublikacjaApplication of lignocellulosic fillers in the manufacturing of wood polymer composites (WPCs) is a very popular trend of research, however it is still rarely observed in the case of rotational molding. The present study aimed to analyze the impact of wheat bran content (from 2.5 wt.% to 20 wt.%) on the performance of rotationally-molded composites based on a linear low-density polyethylene (LLDPE) matrix. Microscopic structure...
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In memoriam dr Marek Baran
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Framing the Temporal Dimensions of a Brand
PublikacjaDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Hypertension, Brain Damage and Cognitive Decline
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City brand equity, a marketing perspective
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Systemic approach to modelling the human brain
PublikacjaW prezentacji przedstawia się ogólną koncepcję w pełni autonomicznego systemu decyzyjnego dla robota (awatara, linguabota), zdolnego reagować na bodźce ze środowiska oraz opartego na opracowanym matematycznym modelu psychologii poznawczej człowieka, z elementami psychologii osobowości., uwzględniającymi 'potrzeby', 'emocje', 'nastrój' oraz elementy 'woli'.
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"Big data" i Wielki Brat
PublikacjaFelieton popularnonaukowy dotyczący ochrony prywatności danych.
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Radiowe sieci BAN
PublikacjaPrzedstawiono aktualny stan wiedzy z zakresu radiowych sieci BAN, w tym zagadnienia podstawowe (tj. definicję radiowych sieci BAN, ich klasyfikację i dostępne pasma częstotliwości), właściwości elektryczne ciała człowieka, zagadnienia warstwy fizycznej oraz zagadnienia antenowe. Zaprezentowano również możliwe źródła zasilania, zagadnienia bezpieczeństwa danych i bezpieczeństwa człowieka, a także omówiono zastosowania tych sieci...
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Validity of MRI brain perfusion imaging method
PublikacjaW artykule zaprezentowano zbiór analiz dotyczących walidacji metody DSC-MRI. Zbadano wpływ rozmycia, opóźnienia, niskiego SNR bolusa oraz innych możliwych źródeł zakłócających wartość parametru perfuzji. Różne metody uzyskiwania parametrów perfuzji zostały zaprezentowane i porównane.
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Validity of MRI brain perfusion imaging method
PublikacjaW artykule zaprezentowano zbiór analiz dotyczących walidacji metody DSC-MRI. Zbadano wpływ rozmycia, opóźnienia, niskiego SNR bolusa oraz innych możliwych źródeł zakłócających wartość parametru perfuzji. Różne metody uzyskiwania parametrów perfuzji zostały zaprezentowane i porównane.
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Limitations of DSC-MRI for quantitative brain perfusion.
PublikacjaArtykuł przedstawia ograniczenia metody DSC-MRI w ilościowej ocenie przepływów mózgowych. W zakresie pięciu różnych grup zagadnień przeprowadzono testy symulacyjne oraz obliczenia na podstawie badań fantomowych i in-vivo. Pokazano i omówiono wyniki badań.
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Internacjonalizacja przedsiębiorstw z branż high-tech
PublikacjaW artykule opisano kluczowe teorie internacjonalizacji przedsiębiorstw, specyfikę internacjonalizacji firm z branż high-tech, przede wszystkim ich wczesną i szybką internacjonalizację, motywy i uwarunkowania oraz wybrane modele internacjonalizacji. W podsumowaniu wskazano na dalsze kierunki badań
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Lack of magnetoacoustic emission in iron with 6.5% silicon
PublikacjaZjawisko emisji magnetoakustycznej (EMA) na ogół tłumaczy się dwoma przyczynami: ruchem nie 180-cio stopniowych granic domenowych (1) lub kreacją i anihilacją domen magnetycznych. Artykuł prezentuje silne dowody na poparcie faktu, że to właśnie ruch granic nie 180-cio stopniowych odpowiada za powstawanie efektu EMA. Wynika to z wyników pomiarów dających zerowe natężenie efektu EMA przeprowadzonych dla szerokiego zakresu naprężeń...
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Determination of BRAF V600E (VE1) protein expression and BRAF gene mutation status in codon 600 in borderline and low-grade ovarian cancers
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The study of polish consumer's online brand-related activities
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Image Segmentation of MRI image for Brain Tumor Detection
Publikacjathis research work presents a new technique for brain tumor detection by the combination of Watershed algorithm with Fuzzy K-means and Fuzzy C-means (KIFCM) clustering. The MATLAB based proposed simulation model is used to improve the computational simplicity, noise sensitivities, and accuracy rate of segmentation, detection and extraction from MR...
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The association between allostatic load and brain: A systematic review
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Image as a key factor of brand value at social media
PublikacjaThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Parametric imaging in dynamic glucose metabolism studies in brain
PublikacjaArtykuł analizuje badania dynamiczne 18FDG-PET, które służą do estymacji metabolizmu glukozy w mózgu. Zbadano w nim wpływ zakłóceń na wyznaczanie interesującego nas parametru LCMRGlc.
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Pathological brain network activity: memory impairment in epilepsy
PublikacjaOur thinking, memory and cognition in general, relies upon precisely timed interactions among neurons forming brain networks that support cognitive processes. The surgical evaluation of drug-resistant epilepsy using intracranial electrodes provides a unique opportunity to record directly from human brain and to investigate the coordinated activity of cognitive networks. In this issue of Neurology®, Kleen and colleagues1 implicate...
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Komunikacja M2M w sieciach BAN
PublikacjaScharakteryzowano komunikację M2M w sieciach BAN oraz przedstawiono wiele przykładów rozwiązań. Opisano strukturę sieci z komunikacją typu M2M do zastosowania w sieciach BAN, a następnie przeanalizowano wieloaspektowo możliwości praktycznego zastosowania tego rodzaju sieci w systemach medycznych w celu ochrony życia i zdrowia.
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Depolarisation Model for a BAN Indoor Scenario
PublikacjaIn this paper, an analysis of depolarisation in Body Area Networks for Body-to-Infrastructure communications based on a measurement campaign in the 5.8 GHz band in an indoor environment is performed. Measurements were made with an offbody antenna transmitting linearly polarised signals and dualpolarised receiving antennas carried by the user on the body. A Normal Distribution with a mean of 2.0 dB and a standard deviation of 4.3...
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Conception of valuation of combustion engine operation
PublikacjaW artykule zaproponowano interpretację wartościującą działania, które jest przyrównane do wielkości fizycznej o jednostce miary zwanej dżulosekundą, podobnie jak przedstawione w mechanice klasycznej działania Hamiltona i Maupertiusa. Działanie w tym ujęciu rozpatrywane jest także w mechanice kwantowej, w odniesieniu do żródła promieniowania elektromagnetycznego ciała, którego działanie charakteryzuje stała Planca. Przedstawiono...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Deep brain stimulation: new possibilities for the treatment of mental disorders
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Global DNA demethylation as an epigenetic marker of human brain metastases
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STEADY STATE VISUALLY EVOKED POTENTIALS FOR BRAIN COMPUTER INTERFACE
PublikacjaAn experiment conducted to validate a possibility of use a single active electrode EEG device for detecting Steady State Visually Evoked Potentials (SSVEP) is shown. A LED stimulator was applied to stimulate patients with two different frequencies - 13 Hz and 17 Hz. First, EEG signals were recorded and pre-processed using MATLAB software. In the next step recordings were analysed and classified employing the WEKA software. As indicated...
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The Unfolded Protein Response: A Double-Edged Sword for Brain Health
PublikacjaEfficient brain function requires as much as 20% of the total oxygen intake to support normal neuronal cell function. This level of oxygen usage, however, leads to the generation of free radicals, and thus can lead to oxidative stress and potentially to age-related cognitive decay and even neurodegenerative diseases. The regulation of this system requires a complex monitoring network to maintain proper oxygen homeostasis. Furthermore,...
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Determination of authenticity of brand perfume using electronic nose prototypes
PublikacjaThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Automatic Clustering of EEG-Based Data Associated with Brain Activity
PublikacjaThe aim of this paper is to present a system for automatic assigning electroencephalographic (EEG) signals to appropriate classes associated with brain activity. The EEG signals are acquired from a headset consisting of 14 electrodes placed on skull. Data gathered are first processed by the Independent Component Analysis algorithm to obtain estimates of signals generated by primary sources reflecting the activity of the brain....
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Behavioral state classification in epileptic brain using intracranial electrophysiology
PublikacjaOBJECTIVE: Automated behavioral state classification can benefit next generation implantable epilepsy devices. In this study we explored the feasibility of automated awake (AW) and slow wave sleep (SWS) classification using wide bandwidth intracranial EEG (iEEG) in patients undergoing evaluation for epilepsy surgery. APPROACH: Data from seven patients (age [Formula: see text], 4 women) who underwent intracranial depth electrode...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublikacjaThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Comparative Greenness Evaluation
PublikacjaGreenness of analytical procedure is multivariable aspect as many greenness criteria should be taken into consideration. On the other hand, modern analytical chemistry offers dozens of analytical procedures, based on different sample preparation and final determination techniques that are used for the determination of a given analyte in a given matrix. For such complex decision-making processes, multi-criteria decision analysis...