Wyniki wyszukiwania dla: CONSUMER’S ONLINE BRAND-RELATED ACTIVITIES
-
Twitter jako narzędzie wspierające działania promocyjne szkół wyższych. Przykład Biblioteki Politechniki Gdańskiej
PublikacjaSerwis społecznościowy Twitter wydaje się być skutecznym narzędziem wspierającym nie tylko promowanie dorobku poszczególnych pracowników naukowych uczelni. Może być on także wykorzystywany do prowadzenia działań upowszechniających, promujących i popularyzujących wyniki działalności badawczo-rozwojowej, innowacyjnej i wynalazczej szkół wyższych w skali krajowej oraz międzynarodowej. Biblioteka akademicka może stanowić ważne wsparcie...
-
In vitro antioxidative and binding properties of phenolics in traditional, citrus and exotic fruits
PublikacjaMany polyphenols bind proteins, therefore our research was focused on the potential of protein binding to polyphenols of investigated fruits and their health-related effects. The contents of polyphenols and related antioxidant activities of traditional, citrus and exotic fruits were compared. The presence of polyphenols (flavonoids and phenolic acids) in the investigated samples and their interaction with human serum albumin (HSA)...
-
Technology-Enhanced Environmental Learning: Co-design of Educational Mobile Application Case
PublikacjaThe process of co-creating an educational mobile application to support environmentally friendly behavior is presented in this paper. The research material consisted of quantitative data collected on the application during the first testing phase by early adopters. The results suggest that the most frequently used features of the app were related to transport and educational activities. While women tended to split their time between...
-
Quantitative assessment of the main antioxidant compounds, antioxidant activities and FTIR spectra from commonly consumed fruits, compared to standard kiwi fruit
PublikacjaBioactive compounds (polyphenols and ascorbic acid) and dietary fibers, and related antioxidant activities of commonly consumed apples, bananas, peaches, pears, blond and red grapefruits, pomelos, oranges, lemons, red plums, white grapes, mango, persimmon and strawberries grown in the same geographical and climatic conditions were compared with standard kiwi fruit. The presence of polyphenols was studied by Fourier transform infrared...
-
Caring for Children with Dravet Syndrome: Exploring the Daily Challenges of Family Caregivers
PublikacjaWhile Polish studies focus on the symptoms, causes and treatment of people suffering from Dravet syndrome (DS), much less is known about the situation of the family caregivers of DS children. This study was designed to explore the experiences, daily challenges and needs related to caring for DS children. An anonymous self-administered online questionnaire was developed. Thesurvey was completed by 75 family caregivers affiliated...
-
Polish Adaptation of the Pregnancy-Related Anxiety Questionnaire—Revised 2 for All Pregnant Women
PublikacjaPregnancy-related anxiety (PrA) is a specific type of anxiety characteristic of the perinatal period. PrA can affect pregnancy and birth. However, no validated tool exists to measure PrA in Polish obstetric practice. The aim of this study was to translate the Pregnancy-Related Anxiety Questionnaire—Revised 2 (PRAQ-R2) into Polish and to evaluate its reliability and factorial and construct validity. This study was conducted in Poland...
-
Cloud solutions as a platform for building advanced learning platform, that stimulate the real work environment for project managers
PublikacjaImproving skills of managers and executives require, that during the transfer of knowledge (in different ways: during studies, trainings, workshops and other forms of education) it is necessary to use tools and solutions that are (or will be) used in real world environments, where people being educated are working or will work. Cloud solutions allow educational entities (universities, training companies, trainers, etc.) to provide...
-
Knowledge management and knowledge security—Building an integrated framework in the light of COVID‐19
PublikacjaAbstract. This paper presents a framework of knowledge risk management in the face of the COVID-19 crisis, derived from the literature on knowledge management, knowledge security and COVID-19. So far, both researchers and practitioners have focused on knowledge as an asset and their efforts have been aimed at the implementation of knowledge management in various organizational contexts. However, with increasing threats related...
-
Microextraction Techniques Used in the Procedures for Determining Organomercury and Organotin Compounds in Environmental Samples
PublikacjaDue to human activities, the concentrations of organometallic compounds in all parts of the environment have increased in recent decades. The toxicity and some biochemical properties of mercury and tin present in the environment depend on the concentration and chemical form of these two elements. The ever-increasing demand for determining compounds at very low concentration levels in samples with complex matrices requires...
-
Belief in the importance of socially responsible behaviors – the significance of trust and personal experiences with COVID-19
PublikacjaA vast number of studies have shown that trust is related to socially desirable traits and behaviors. In the present research we have investigated the relationship between generalized trust and beliefs about the importance of socially responsible behaviors (SRB) during the pandemic – namely, following the sanitary regime and getting vaccinated. Basing on the previous findings we assumed that trustful people...
-
AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublikacjaThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
-
Audio Content and Crowdsourcing: A Subjective Quality Evaluation of Radio Programs Streamed Online
PublikacjaRadio broadcasting has been present in our lives for over 100 years. The transmission of speech and music signals accompanies us from an early age. Broadcasts provide the latest information from home and abroad. They also shape musical tastes and allow many artists to share their creativity. Modern distribution involves transmission over a number of terrestrial systems. The most popular are analog FM (Frequency Modulation) and...
-
PUBLIC SOURCES OF FINANCE FOR CULTURE AS AN ELEMENT OF CULTURAL SECURITY IN POLAND
PublikacjaCulture is an important element of the country, playing an important role both for its security and the economy. It cannot be only seen as a cost-creating sector, but may be a significant factor in economic development. For this to happen, it is necessary to create a system of financing this economic sector. This article’s aim is to analyze the use of funds from public sources in Poland to finance culture-related activities. The...
-
Family business experience and the probability of starting a venture: gender differences in Poland
PublikacjaThe aim of this study is to analyse whether the experience of working in a family member’s business is related differently to the assessed probabilities of men and women starting their own new venture in the future. The research is conducted on a sample of 334 Polish undergraduate students. Poland is an efficiency-driven European economy with a substantial gender gap in entrepreneurship. The results obtained indicate that the relationship...
-
Vehicle Detection with Self-Training for Adaptative Video Processing Embedded Platform
PublikacjaTraffic monitoring from closed-circuit television (CCTV) cameras on embedded systems is the subject of the performed experiments. Solving this problem encounters difficulties related to the hardware limitations, and possible camera placement in various positions which affects the system performance. To satisfy the hardware requirements, vehicle detection is performed using a lightweight Convolutional Neural Network (CNN), named...
-
Angiopoietin-like growth factor-derived peptides as biological activators of adipose-derived mesenchymal stromal cells
PublikacjaAdipose-derived mesenchymal stromal cells (AD-MSCs) are an essential issue in modern medicine. Extensive preclinical and clinical studies have shown that mesenchymal stromal/stem cells, including AD-MSCs, have specific properties (ability to differentiate into other cells, recruitment to the site of injury) of particular importance in the regenerative process. Ongoing research aims to elucidate factors supporting AD-MSC culture...
-
Antecedents and outcomes of social media fatigue
PublikacjaPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
-
Geoscience Methods in Real Estate Market Analyses Subjectivity Decrease
PublikacjaReal estate management, including real estate market analysis, is part of a so-called geosystem. In recent years, the popularity of creating various types of systems and automatic solutions in real estate management, including those related to property classification and valuation, has been growing in the world, mainly to reduce the impact of human subjectivity, to increase the scope of analyses and reduce research time. A very...
-
Predicting Performance of Lightweight Concrete with Granulated Expanded Glass and Ash Aggregate by Means of Using Artificial Neural Networks
PublikacjaLightweight concrete (LWC) is a group of cement composites of the defined physical, mechanical, and chemical performance. The methods of designing the composition of LWC with the assumed density and compressive strength are used most commonly. The purpose of using LWC is the reduction of the structure’s weight, as well as the reduction of thermal conductivity index. The highest possible strength, durability and low thermal conductivity...
-
Dagmara Nikulin dr
OsobyDagmara Nikulin jest zatrudniona na Wydziale Zarządzania i Ekonomii na stanowisku adiunkta badawczo-dydaktycznego od 2014 roku. Początkowo pracowała w Katedrze Nauk Ekonomicznych, a obecnie w Katedrze Statystyki i Ekonometrii. Jest absolwentką Wydziału Ekonomii Uniwersytetu Ekonomicznego w Poznaniu (2009) oraz Wydziału Nauk Społecznych Uniwersytetu im. Adama Mickiewicza w Poznaniu (2010). W latach 2006-2007 studiowała na uniwersytecie...
-
Wireless Local Area Network Technologies as Communication Solutions for Unmanned Surface Vehicles
PublikacjaAs the number of research activities and practical deployments of unmanned vehicles has shown a rapid growth, topics related to their communication with operator and external infrastructure became of high importance. As a result a trend of employing IP communication for this purpose is emerging and can be expected to bring significant advantages. However, its employment can be expected to be most effective using broadband communication...
-
Transformacja tożsamości miejsca jako efekt interwencji artystycznych w przestrzeni publicznej
PublikacjaThe subject of a paper is connected with art in public space as an element of shaping identity of a place. This issue is related to finding out new and effective urban regeneration’s tools, rebuilding the identity of degraded areas by art. In the article, the idea of an American “creative placemaking” is presented and compared with polish urban regeneration case study. The specific issues discussed in the article are: the role...
-
Beneficial effects and potential risks of tomato consumption for human health: An overview
PublikacjaTomato and its derived products have a very interesting nutritional value in addition to prominent antioxidant,anti-inflammatory, and anticancer activities. In terms of tomatoes are generally quite safe to eat. However,overall consumption varies from individual to individual. Indeed, either beneficial or harmful effects of plantsor their derived products are closely related to quality, including the presence of biologically active...
-
I, Robot: between angel and evil
PublikacjaThe boosting of most digital innovations within recent technology progress by artificial intelligence (AI) constitutes a growing topic of interest. Besides its technical aspects, increasing research activity may be observed in the domain of security challenges, and therefore of responsibility related to the controlled or hypothetically uncontrolled or autonomous emergence of AI solutions. Consequently, responsibility and ethics...
-
Choosing the Right Cybersecurity Solution: A Review of Selection and Evaluation Criteria
PublikacjaInformation technologies evolve continuously reaching pioneering areas that bring in new cybersecurity challenges. Security engineering needs to keep pace with the advancing cyberthreats by providing innovative solutions. At the same time, the foundations that include security and risk assessment methodologies should remain stable. Experts are offered with an extensive portfolio of solutions and an informed choice of a particular...
-
Disciplines and measures of information resilience
PublikacjaCommunication networks have become a fundamental part of many critical infrastructures, playing an important role in information delivery in various failure scenarios triggered e.g., by forces of nature (including earthquakes, tornados, fires, etc.), technology-related disasters (for instance due to power blackout), or malicious human activities. A number of recovery schemes have been defined in the context of network resilience...
-
Innowacje jako wyzwanie dla działań marketingowych banków komercyjnych
PublikacjaW referacie przedstawiona została istota innowacji w funkcjonowaniu banków komercyjnych na rynku polskim. Na podstawie danych statystycznych przeprowadzona została analiza poziomu innowacyjności banków i innych instytucji finansowych z uwzględnieniem zróżnicowania podmiotowego oraz ze względu na rodzaje innowacji. W pracy zidentyfikowane zostały również podstawowe grupy czynników wpływających na innowacje i związane z nimi działania...
-
ASSESSMENT OF TOXIC EFFECT AND ENDOCRINE POTENTIAL OF FOOD PACKAGES EXTRACTS
PublikacjaIn the scientific literature related to the widely understood issue of packaging materials designed to have contact with food there is much information on raw materials used for their production, their physiochemical properties, types and parameters. There is also a great number of publications on the management and disposal of used packaging. Unfortunately, not much attention is given to the matters concerning migration of toxic...
-
Assessment of Citizens’ Actions against Light Pollution with Guidelines for Future Initiatives
PublikacjaDue to the wide reach of media reports about scientific research and technological tools such as the world wide web (WWW), the Internet, and web browsers, citizens today have access to factual information about the negative impact of artificial light at night (ALAN) on their dark skies, and their health and well-being. This means they can now make educated decisions and take the necessary steps to help protect themselves and their...
-
Etyka marketingu - czy marketing jest etyczny?
PublikacjaOd jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...
-
The congruence of mental models in entrepreneurial teams – implications for performance and satisfaction in teams operating in an emerging economy
PublikacjaPurpose – The paper aims to explore the relationship between the congruence of mental models held by the members of entrepreneurial teams operating in an emerging economy (Poland) and entrepreneurial outcomes (performance and satisfaction). Design/methodology/approach – The data obtained from 18 nascent and 20 established entrepreneurial teams was analysed to answer hypotheses. The research was quantitative and was conducted using...
-
The landscape in the informal education of the youngest
PublikacjaThe European Landscape Convention, adopted in 2000, aims to promote the protection, management and planning of landscapes and to organise cooperation on landscape-related issues. Countries that ratified the Convention undertook to introduce activities that would promote public education on the subject. In Poland, the Ministry of Education has identified schools as the place to implement...
-
Sustainable development requires risky decisions - problematic 300 ton overweight transport passing a bridge
PublikacjaOversize load passages over bridges are one of the research issues related to sustainable development that engineering and scientific teams around the world have to deal with . The article presents the scope of activities that enabled the passage of an oversized vehicle with a total weight of over 300 tons over a reinforced concrete slab. The bridge load capacity is 30 tons. In order to assess the capacity of the bridge, detailed...
-
A breath of fresh air - social cognitive career theory in studying entrepreneurial intentions
PublikacjaA pinch of robustness and a pinch of freshness create an interesting story. That is why this study focuses on entrepreneurial intentions from an alternative theoretical perspective in an underexplored context. In this paper, it is argued that social cognitive career theory is relevant to the study of individual entrepreneurial cognition and behaviour, and it offers a solid framework in entrepreneurship research. This paper expands...
-
The Perception of an Entrepreneur’s Structural, Relational and Cognitive Social Capital among Young People in Poland - An Exploratory Study
PublikacjaThe goal of the current paper is to verify how an entrepreneur’s structural, relational and cognitive social capital levels are perceived by young people in Poland. The research involved a group of 374 undergraduate business students from a Polish university as participants. Participants completed a survey on entrepreneurial cognitions. It was found that participants assess the level of an entrepreneur’s social capital as relatively...
-
What Is Troubling IT Analysts? A Survey Report from Poland on Requirements-Related Problems
PublikacjaRequirements engineering and business analysis are activities considered to be important to software project success but also difficult and challenging. This paper reports on a survey conducted in Polish IT industry, aimed at identifying most widespread problems/challenges related to requirements. The survey was targeted at people performing role of analyst in commercial IT projects. The questionnaire included 64 pre-defined problems...
-
Assessing Effectiveness of Recommendations to Requirements-Related Problems through Interviews with Experts
PublikacjaRequirements Engineering and Business Analysis are known as very important to software project outcome but also difficult activities, coping with many problems and challenges. The work reported in this paper was preceded by a survey which revealed most common requirements-related problems in Polish IT industry. We addressed ten most frequently reported problems by reviewing the literature for recommen¬dations how to cope with...
-
Smart Virtual Product Development (SVPD) to Enhance Product Manufacturing in Industry 4.0
PublikacjaThis paper presents a system capable of enhancing product development process for industrial manufactured products. This system is known as Smart Virtual Product Development (SVPD), and it helps in decision making by using explicit knowledge of formal decision events. It stores and reuses the past decisional events or sets of experiences related to different activities involved in industrial product development process i.e. product...
-
Diamond investments – Is the market free from multiple price bubbles?
PublikacjaThe following study aims to investigate whether multiple price bubbles, in which the quoted market price of diamonds significantly deviates from their fundamental value, exist in the diamond market. It was conducted using ADF, SADF and GSADF tests, with the latter found to be an optimal form of evaluating the analysed issue. The presented results support the conclusion that the diamond market is not free from periods defined as...
-
Indoor air quality of everyday use spaces dedicated to specific purposes—a review
PublikacjaAccording to literature data, some of the main factors which significantly affect the quality of the indoor environment in residential households or apartments are human activities such as cooking, smoking, cleaning, and indoor exercising. The paper presents a literature overview related to air quality in everyday use spaces dedicated to specific purposes which are integral parts of residential buildings, such as kitchens, basements,...
-
Application of Bayesian Networks in risk diagnostics arising from the degree of urban regeneration area degradation
PublikacjaUrban regeneration as a complex project, generates many extremely specific threats affecting the increase of investment risk. Its unique nature causes that probability parameter, normally applied in the process of risk quantification, is extremely difficult to estimate. Due to lack of historical data urban regeneration related activities are therefore associated with uncertainty. According to the authors, a useful tool for resolving...
-
Application of BN in Risk Diagnostics Arising from the Degree of Urban Regeneration Area Degradation
PublikacjaUrban regeneration as a complex project, generates many extremely specific threats affecting the increase of investment risk. Its unique nature causes that probability parameter, normally applied in the process of risk quantification, is extremely difficult to estimate. Due to lack of historical data urban regeneration related activities are therefore associated with uncertainty. According to the authors, a useful tool for resolving...
-
Agnieszka Pastula Dr
OsobyAgnieszka received her masters degree in biology at Jagiellonian University (Poland). Besides standard university classes, she did multiple extracurricular research internships in both basic science and medical life sciences e.g. at Warsaw University, Jagiellonian University College of Medicine, University of Medical Sciences in Poznań and University Medical Center Utrecht, that provided her with excellent interdisciplinary training...
-
Analiza praktyk związanych z zarządzaniem projektami informatycznymi i utrzymaniem usług IT i ich wpływu na realne sukcesy przedsięwzięć. Identyfikacja luk i rekomendacje dotyczące usprawnień
PublikacjaCelem niniejszego artykułu jest dokonanie analizy praktyk związanych z zarządzaniem projektami informatycznymi, utrzymaniem usług IT i ich wpływu na realne sukcesy przedsięwzięć, a następnie identyfikacja luk występujących pomiędzy tymi obszarami oraz rekomendacje usprawnień eliminujących te luki.
-
Zabytkowa infrastruktura kolejowa jako potencjał krajobrazu kulturowego
PublikacjaW dobie obecnych działań rewitalizacyjnych oraz przemian kolejnictwa, prowadzonych lub przewidywanych w licznych miastach Polski, konieczne jest wskazanie wartości, jakie często niesie z sobą infrastruktura kolejowa. Może się ona stać istotnym elementem przekształcanych przestrzeni miejskich – nie tylko pod względem transportowym. Odpowiednio zaplanowane działania pozwalają uchronić przed destrukcją historyczne obiekty, m.in. wprowadzając...
-
ROLE OF GREEN LOGISTICS IN THE CONSTRUCTION OF SUSTAINABLE SUPPLY CHAINS
PublikacjaThe global supply chain has been growing strongly in recent years. This development brings many benefits to the economy, society, and human resources in each country but also causes a large number of concerns related to the environment since traditional logistics activities in the supply chain have been releasing significant amount of emissions. For that reason, many solutions have been proposed to deal with these environmental...
-
A Strategy for Managing the Operation of Technical Infrastructure Based on the Analysis of “Bad Actors”—A Case Study of LOTOS Group S.A.
PublikacjaThe article covers issues related to the selection of a management strategy for the operation of technical infrastructure. It contains the approaches, methodology and a general model of the system of operation of the Maintenance Services of the LOTOS Group production company, which is an example of a large oil concern. Nowadays, an increasing aspect is put on the efficiency of individual repair processes, as well as the operation...
-
Elżbieta Marczak dr inż. arch.
OsobyElżbieta Marczak (dr inż. arch.) - adiunkt na Wydziale Architektury Politechniki Gdańskiej, zatrudniona Katedrze Architektury Miejskiej i Przestrzeni Nadwodnych (dawniej Katedra Architektury Morskiej i Przemysłowej, od roku 1997). Studia na Wydziale Architektury PG ukończyła w roku 1995. Stopień naukowy doktora uzyskała w 2006 r. przedstawiając pracę p.t. Architektura statków na tle rozwoju transportu morskiego. Jej badania naukowe...
-
Emotional experiences of family caregivers of children with Dravet syndrome
PublikacjaBackground: Since the psychosocial implications of Dravet syndrome (DS) are much more serious and far-reaching than in other types of epilepsy, caring for a DS child seriously affects the entire family. This study describes the emotional experiences of family caregivers of DS children and evaluates the way caregiving affects their perceived quality of life. Methods: An anonymous, self-administered...
-
Odkrywanie nadwodnego wizerunku miast delty Wisły
PublikacjaArtykuł odnosi się do specyficznego obszaru funkcjonalnego, którego tożsamość opierała się przede wszystkim na relacji z wodą – w większych miastach portowych, a także powiązanych z nimi mniejszych miejscowościach. Opisuje zjawisko wykorzystania i reinterpretacji potencjału bogatej sieci hydrograficznej do odbudowania tożsamości przestrzennej po gwałtownych wydarzeniach XX wieku. Cytowane studia przypadków są zróżnicowane ze względu...