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Wyniki wyszukiwania dla: MEDIA ARCHITECTURE
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Secured wired BPL voice transmission system
PublikacjaDesigning a secured voice transmission system is not a trivial task. Wired media, thanks to their reliability and resistance to mechanical damage, seem an ideal solution. The BPL (Broadband over Power Line) cable is resistant to electricity stoppage and partial damage of phase conductors, ensuring continuity of transmission in case of an emergency. It seems an appropriate tool for delivering critical data, mostly clear and understandable...
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Methodological aspects in conducting scientific research - quantitative research
PublikacjaThe article presents a description of methodological aspects in conducting scientific (quantitative) research, with emphasis on the media industry. The publication began by indicating what a scientific theory is in the light of literature, explaining what scientific research is, how it is carried out, which types of quantitative research we distinguish, what is the purpose of combining quantitative...
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Social commerce - nowy trend w handlu elektronicznym
PublikacjaSocial commerce wykorzystuje media społecznościowe dla potrzeb handlu elektronicznego. Serwisy społecznościowe o charakterze social commerce stanowią nie tylko platformę do wymiany informacji i opinii na temat różnych produktów, ale są także miejscem, w którym konsument może dowiedzieć się o różnego rodzaju wyprzedażach, promocjach cenowych, bonusach, gratisach. Dzięki tego typu witrynom użytkownicy mogą nie tylko kupować najtaniej,...
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Application of ionic liquids in microextraction techniques: Current trends and future perspectives
PublikacjaIonic liquids (ILs) with their unique properties found so far numerous analytical applications. Among them ILs both in their liquid form and immobilized on the surface or within the pores of a solid support were successfully utilized in microextraction techniques. The scope of this review will cover a comprehensive summarizing of available literature data on selected properties of ILs playing a key role in analytical purposes,...
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Long-term operation of Kickuth-type constructed wetland applied to municipal wastewater treatment in temperate climate
PublikacjaThe purpose of this paper is to discuss the problem of changes of effectiveness of Kickuth-type constructed wetland with subsurface flow applied to domestic wastewater treatment. This study is based on an example of a wetland 3000 m2 in surface, serving 800 inhabitants, located in Poland. The results of chemical analysis showed that after an initial year of ‘start-up time’, the efficiency of pollutant removal gradually increased...
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Tracing of dynamic objects in distributed interactive simulation systems
PublikacjaDistributed interactive simulation systems require integration of several areas of computer science and applied mathematics to enable each individual simulation object to visualize effectively dynamic states of other objects. Objects are unpredictable,i.e., controlled by their local operators, and are remote, i.e., must rely on some transmission media to visualize dynamic scene from their local perspectives. The paper...
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Surface finite viscoelasticity and surface anti-plane waves
PublikacjaWe introduce the surface viscoelasticity under finite deformations. The theory is straightforward generalization of the Gurtin–Murdoch model to materials with fading memory. Surface viscoelasticity may reflect some surface related creep/stress relaxation phenomena observed at small scales. Discussed model could also describe thin inelastic coatings or thin interfacial layers. The constitutive equations for surface stresses are...
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Solubility advantage of sulfanilamide and sulfacetamide in natural deep eutectic systems: experimental and theoretical investigations
PublikacjaObjective: The aim of this study was to explore the possibility of using natural deep eutectic solvents (NADES) as solvation media for enhancement of solubility of sulfonamides, as well as gaining some thermodynamic characteristics of the analyzed systems. Significance: Low solubility of many active pharmaceutical ingredients is a well-recognized difficulty in pharmaceutical industry, hence the need for different strategies addressing...
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S’attaquer à la suprématie du masculin sur le féminin : le français inclusif dans les publications des universités françaises dans les réseaux sociaux
PublikacjaThis paper aims to examine the use of inclusive French in the Internet publications of Paris universities on their social media. Three higher education institutions were selected: Paris Dauphine-PSL University, Gustave Eiffel University, and Sorbonne Paris North University. The publications were obtained from Facebook, Instagram, and LinkedIn. Firstly, the groups of people to whom the use of inclusive French referred...
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Small Scale Gasification of Biomass and Municipal Wastes for Heat and Electricity Production using HTAG Technology
PublikacjaCombustion and gasification technology utilizing high-cycle regenerative air/steam preheater has drawn increased attention in many application areas. The process is to be realized at temperature level above ash melting point using highly preheated agent. The use of highly preheated media above 900degC provides additional energy to conversion processes and results in considerable...
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Efficiency of acoustic heating in the Maxwell fluid
PublikacjaThe nonlinear effects of sound in a fluid describing by the Maxwell model of the viscous stress tensor is the subject of investigation. Among other, viscoelastic biological media belong to this non-newtonian type of fluids. Generation of heating of the medium caused by nonlinear transfer of acoustic energy, is discussed in details. The governing equation of acoustic heating is derived by means of the special linear combination...
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Evolution of End-User Participation in IT Projects.
PublikacjaThis chapter is aimed at presenting a review of evolutionary design paradigms which determine the end-user’s role in IT (Information Technology) projects across recent decades. This review covers different perspectives starting from technology-oriented sequential software development lifecycles, through user-centred approaches, ending finally in contemporary service design approaches supported by e-business and social media. Finally,...
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On weak solutions of boundary value problems within the surface elasticity of Nth order
PublikacjaA study of existence and uniqueness of weak solutions to boundary value problems describing an elastic body with weakly nonlocal surface elasticity is presented. The chosen model incorporates the surface strain energy as a quadratic function of the surface strain tensor and the surface deformation gradients up to Nth order. The virtual work principle, extended for higher‐order strain gradient media, serves as a basis for defining...
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Efficiency of acoustic heating in the Maxwell fluid
PublikacjaThe nonlinear effects of sound in a fluid describing by the Maxwell model of the viscous stress tensor is the subject of investigation. Among other, viscoelastic biological media belong to this non-newtonian type of fluids. Generation of heating of the medium caused by nonlinear transfer of acoustic energy, is discussed in details. The governing equation of acoustic heating is derived by means of the special linear combination...
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On the Importance of Resilience Engineering for Networked Systems in a Changing World
PublikacjaResilience is featured increasingly often in the media, usually applied to society when faced, for example, with disasters such as flooding and the enormous challenges that the Covid-19 pandemic posed. There are now many resilience-related discussion groups worldwide, and some standards initiatives devoted in particular to city resilience. However, there is relatively little explicit interest in resilience engineering for communication...
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Investigation of Microbes in the Stratosphere – Stardust Project
PublikacjaThe stratospheric microbiota has been investigated many times using the methods of classical microbiology. In this research a few modern methods, including NGS sequencing and multiple displacement amplification of DNA, were in use. The analysis of metagenome helped to determine the content of various species of bacteria in the sample collected in the stratosphere by a hydrogen-filled balloon holding...
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THE ART OF VIRTUAL INFORMATION EXCHANGE AND ITS INFLUENCE ON REAL CITY SPACE
PublikacjaThe paper investigates the impact of the new genres of contemporary public art based on the virtual information exchange in real spaces of the cities. On the basis of theoretical approaches, trans-disciplinary surveys and case studies, the paper focuses on the art that not only relies on the technological support but also refers to the new public sphere, where people are co-creators of the art object giving their personal input...
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DAB vs DAB+ Radio Broadcasting: a Subjective Comparative Study
PublikacjaIn the age of digital media, delivering high quality content to consumers is one of the most demanding tasks. There exist numerous broadcasting standards, with different pros and cons, and the DAB/DAB (Digital Audio Broadcasting) system is one of the most popular among them. From an engineer’s perspective, efficient resource management under limited bandwidth conditions has always been a challenge. In this paper a subjective quality...
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Środki masowego przekazu w życiu polonijnym
PublikacjaW kształtowaniu tożsamości współczesnej emigracji polskiej ważne miejsce odgrywają środki masowego przekazu. Powstają one zarówno w kraju wychodźstwa, jak i generowane są przez czynniki emigracyjne. Media polonijne pełnią istotną rolę w kształtowaniu tożsamości współczesnej emigracji polskiej. Powszechny jest pogląd, że stan mediów, w tym zwłaszcza prasy polonijnej odzwierciedla kondycję intelektualną i ekonomiczną emigracji polskiej....
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Influence of advertisement in social media in knowledge based economy
PublikacjaIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Directed electromagnetic pulse dynamics: projecting operators method
PublikacjaIn this article, we consider a one-dimensional model of electromagnetic pulse propagation in isotropic media, takinginto account a nonlinearity of the third order. We introduce a method for Maxwell's equation transformation on thebasis of a complete set of projecting operators. The operators correspond to wave dispersion branches including thedirection of propagation. As the simplest result of applying the method, we derive a system...
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Features of Nonlinear Sound Propagation in Vibrationally Excited Gases
PublikacjaWeakly nonlinear sound propagation in a gas where molecular vibrational relaxation takes place is studied. New equations which govern the sound in media where the irreversible relaxation may take place are derived and discussed. Their form depends on the regime of excitation of oscillatory degrees of freedom, equilibrium (reversible) or non-equilibrium (irreversible), and on the comparative frequency of the sound in relation to...
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On the peculiarities of anti-plane surface waves propagation for media with microstructured coating
PublikacjaWe discuss new type of surface waves which exist in elastic media with surface energy. Here we present the model of a coating made of polymeric brush. From the physical point of view the considered model of surface elasticity describes a highly anisotropic surface coating. Here the surface energy model could be treated as 2D reduced strain gradient continuum as surface strain energy depends on few second spatial derivatives of...
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Gdańsk Urban Initiative Laboratory
PublikacjaGdansk is Poland's principal seaport, situated on the southern edge of the Gdansk Bay on the Baltic Sea. The city is the capital and largest city of the Pomeranian Voivodeship. Gdansk, in a conurbation with the city of Gdynia and the resort town of Sopot, and suburban communities, jointly forms Poland's fourth largest metropolitan area, with a population approaching 1.4 million. The pathways towards the Micro ULL FWE Nexus Square...
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Experiment-Based Study of Heat Dissipation from the Power Cable in a Casing Pipe
PublikacjaThe paper deals with the important challenges in terms of electricity transmission by means of underground cable lines. The power cable’s performance is characterized by an ampacity that represents its maximum electric current-carrying capacity. The ampacity of power cables depends on their ability to diffuse the heat generated by the current flow into the environment. In the performed research, the analysis of the efficiency of...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Applications of Tensor Analysis in Continuum Mechanics
PublikacjaA tensor field is a tensor-valued function of position in space. The use of tensor fields allows us to present physical laws in a clear, compact form. A byproduct is a set of simple and clear rules for the representation of vector differential operators such as gradient, divergence, and Laplacian in curvilinear coordinate systems. The tensorial nature of a quantity permits us to formulate transformation rules for its components...
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Effect of pH on optical sensing with poly-L-lysine-modified nanodiamonds
PublikacjaNitrogen-vacancy (NV) centers are crystallographic defects which provide diamonds with unique physical properties. The centers are known for their intensive, time-stable fluorescence, and an electron spin, which exhibits long coherence time and may be manipulated using external stimuli. Nanodiamonds containing the NV centers are promising tools in biolabeling, biosensing, and drug delivery due to the aforementioned properties of...
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Diving boldly into COVID‐19 contaminated wastewater: Eyes at nanotechnology‐assisted solutions
PublikacjaSeveral studies have been directed to find scalable, swift, accurate, and cost-effective strategies for detecting, monitoring, and treating coronavirus disease 2019 (COVID-19). Indeed, the lack of a fast and practical method for detecting the infected regions makes decision-making challenging to combat the critical pandemic-struck situations. The probable ‘wrong’, or rather inadequate, decisions not only have a boomerang effect...
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Fundamental properties of solutions to fractional-order Maxwell's equations
PublikacjaIn this paper, fundamental properties of solutions to fractional-order (FO) Maxwell's equations are analysed. As a starting point, FO Maxwell's equations are introduced in both time and frequency domains. Then, we introduce and prove the fundamental properties of electromagnetic field in FO electromagnetics, i.e. energy conservation, uniqueness of solutions, and reciprocity. Furthermore, the algorithm of the plane wave simulation...
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Ionic liquids in the microextraction techniques: the influence of ILs structure and properties
PublikacjaIonic liquids (ILs) are composed entirely of ions thus they possess unique properties, including negligible volatility, a liquid state in a broad range of temperatures and ability to change them depending on the chosen type of anion and cation, which make ILs unique and useful for many applications in sample preparation techniques. A deeper understanding of the nature of ILs and the impact of their structure on their parameters...
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Znaczenie Internetu w rozwoju mass mediów mniejszości polskiej w krajach nadbałtyckich
PublikacjaWpływ Internetu na szeroko pojęty rozwój mass mediów mniejszości polskiej należy uznać za ograniczony i przejawiający się zróżnicowanym tempem oraz zakresem w odniesieniu do poszczególnych mediów i republik. Tylko na Litwie wszystkie, główne mass media zostały wprowadzone do Internetu, a na Łotwie jedynie audycja radiowa. Internet stanowi platformę dla przekazów tradycyjnych i jego pojawienie się nie doprowadziło do powstania mediów...
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Spectral measurement of birefringence using particle swarm optimization analysis
PublikacjaThe measurement of birefringence is useful for the examination of both technical and biological objects. One of the main problems is that the polarization state of light in birefringent media changes periodically. Without the knowledge of the period number, the birefringence of a given medium cannot be determined reliably. We propose to analyse the spectrum of light in order to determine the birefringence. We use a Particle Swarm...
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Experimental results of full scattering profile from finger tissue-like phantom
PublikacjaHuman tissue is one of the most complex optical media since it is turbid and nonhomogeneous. We suggest a new optical method for sensing physiological tissue state, based on the collection of the ejected light at all exit angles, to receive the full scattering profile. We built a unique set-up for noninvasive encircled measurement. We use a laser, a photodetector and finger tissues-mimicking phantoms presenting different optical...
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Full scattering profile of circular optical phantoms mimicking biological tissue
PublikacjaHuman tissue is one of the most complex optical media since it is turbid and nonhomogeneous. In our poster, we suggest a new type of skin phantom and an optical method for sensing physiological tissue condition, basing on the collection of the ejected light at all exit angles, to receive the full scattering profile. Conducted experiments were carried out on an unique set-up for noninvasive encircled measurement. Set-up consisted...
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Decisional DNA based intelligent knowledge model for flexible manufacturing system
PublikacjaModeling an effective mechanism for design and control strategies for the implementation of a flexible manufacturing system (FMS) has been a challenge. Consequently, to overcome this issue various techniques have applied in the past but most of these models are effective only for some specific situation or an element of FMS. In this study, the knowledge representation technique of Decisional DNA (DDNA) is applied to FMS to develop...
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublikacjaNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Is it too late now to say we’re sorry? Examining anxiety contagion and crisis communication strategies using machine learning
PublikacjaIn this paper, we explore the role of perceived emotions and crisis communication strategies via organizational computer-mediated communication in predicting public anxiety, the default crisis emotion. We use a machine-learning approach to detect and predict anxiety scores in organizational crisis announcements on social media and the public’s responses to these posts. We also control for emotional and language tones in organizational...
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E-Estonia as a role model? Some general considerations and applicability in France
PublikacjaEstonia has recently been widely recognised – in the policy circles, academia, as well as the media space – as one of the more advanced nation states when it comes to digital government (and governance) transformation (e.g. Margetts and Naumann, 2017; Heller, 2017). Ever greater attention Estonia attracted with the two most recent digital government initiatives, namely the e-Residency and the virtual data embassy, both first of...
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Application of the Fractional Fourier Transform for dispersion compensation in signals from a fiber-based Fabry-Perot interferometer
PublikacjaOptical methods of measurement do not require contact of a probe and the object under study, and thus have found use in a broad range of applications such as nondestructive testing (NDT), where noninvasive measurement is crucial. Measuring the refractive index of a material can give a valuable insight into its composition. Low‑coherence radiation sources enable measurement of the sample’s properties across a wide spectrum, while...
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Fluorescence of nanodiamond cocktails: pH-induced effects through interactions with comestible liquids
PublikacjaFluorescent nanodiamonds with nitrogen-vacancy centers have become important nanoscale probes for sensing and imaging. The surface chemistry of the nanodiamonds influences their emission, interactions, and quantum properties. In this work, we propose to utilize fluorescent nanodiamonds as photostable markers for investigation of comestible liquids. We prepared nanodiamond/comestibles suspensions/cocktails with a wide range of pH...
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Plate heat exchanger with porous structure for potential use in ORC system
PublikacjaThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The passive intensification was obtained by a modification of the heat transfer surface, which was covered by a metallic porous microlayer. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one...
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Plate heat exchanger with porous structure for potential use in ORC system
PublikacjaThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. The passive intensification was obtained by a modification of the heat transfer surface, which was covered by a metallic porous microlayer. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one...
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Influence of metallic porous microlayer on pressure drop and heat transfer of stainless steel plate heat exchanger
PublikacjaThe experimental analysis of passive heat transfer intensification in the case of plate heat exchanger has been carried out. On the heat transfer surface of heat exchanger the metallic porous layer was created. The experiment was accomplished in two stages. In the first stage the commercial stainless steel gasketed plate heat exchanger was investigated, while in the second one – the identical heat exchanger but with the modified...
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Learning design of a blended course in technical writing
PublikacjaBlending face-to-face classes with e-learning components can lead to a very successful outcome if the blend of approaches, methods, content, space, time, media and activities is carefully structured and approached from both the student’s and the tutor’s perspective. In order to blend synchronous and asynchronous e-learning activities with traditional ones, educators should make them inter-dependent and develop them according to...
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Modelling of elastic wave propagation in a bolted joint using a thin layer of shell elements
PublikacjaThere are many mathematical models describing the propagation of elastic waves through the imperfect boundary of two media. They were successfully applied to modelling of high frequency bulk waves and their interaction with local defects. On the other hand, the existing literature models of bolted connections ignore the aspect of imperfect connection between elements. Therefore, this paper presents the concept of application of...
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Copper-based 2D-coordination polymer as catalyst for allylation of aldehydes
PublikacjaA copper-tartrate, [Cu2(Tart)2(H2O)2]·4H2O, was synthesized at room temperature in aqueous media using copper chloride and D-tartaric acid. The compound crystallizes in the monoclinic system P21 space group and was characterized by infrared spectroscopy, thermogravimetry, X-ray powder diffraction and the results are in good agreement with the single crystal...
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Theoretical Model of Acoustic Wave Propagation in Shallow Water
PublikacjaThe work is devoted to the propagation of low frequency waves in a shallow sea. As a source of acoustic waves, underwater disturbances generated by ships were adopted. A specific feature of the propagation of acoustic waves in shallow water is the proximity of boundaries of the limiting media characterised by different impedance properties, which affects the acoustic field coming from a source situated in the water layer “ deformed”...