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Wyniki wyszukiwania dla: PERCEIVED BRAND VALUE
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Creating Shared Value by the University
PublikacjaPurpose Works that link creating shared value (CSV) with the university are arising, and there is a hope for a great future of this combination. The main problem with these works is that they are based on the wrong assumptions of what CSV is. The aim of the paper is to properly explain the concept of CSV and match it with university social responsibility (USR) at a strategic level. Design/methodology/approach A literature review...
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Benchmarking the Digital Government Value Chain
PublikacjaDigital Government (DG) benchmarking is an academically vivid topic and, equally important, a tool with the potential to provide valuable insights to policymakers and public managers responsible for digital policies at the level of countries and international bodies. Alas, this potential remains largely untapped in the current DG benchmarking practice. In our study, we identify the reasons and propose a way of mitigating them....
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Journal of Creating Value
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Journal of Value Inquiry
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Frequency of use, moral incongruence, and religiosity and their relationships with self-perceived addiction to pornography, internet use, social networking and online gaming
PublikacjaBackground and Aims Moral incongruence involves disapproval of a behaviour in which people engage despite their moral beliefs. Although considerable research has been conducted on how moral incongruence relates to pornography use, potential roles for moral incongruence in other putative behavioural addictions have not been investigated. The aim of this study was to investigate the role of moral incongruence in self‐perceived...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublikacjaEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Towards the value-based design of on-line services
PublikacjaThe paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant...
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The effect of processing on the safety and nutritional value
PublikacjaAgricultural crops as well as animal food raw materials are usually somehow processed before being used by humans. Processing should make them more useful, increase their safety and nutritional value, extend the shelf life, and modify the sensory properties. However, changes and interactions of various compounds in the conditions of processing may generate products toxic or otherwise unsafe for the human organism. The food industry...
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Value co‐creation (VCC) and value co‐destruction (VCD) via open government data (OGD): Empirical case of Tanzania
PublikacjaHaving emphasized upon the potential benefits of Open Government Data (OGD) initiatives via value derivation and innovation pursuits of the stakeholders, it falls in place to complement this line of OGD research in the specific case of Tanzania, a developing country, to support the inferences. Specifically, it is important to understand the manner in which OGD VCC-one of the hinges of OGD initiatives- and OGD VCD-a possible fall...
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The study of polish consumer's online brand-related activities
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The image of the Baltic States as perceived by the students of Gdańsk University of Technology
PublikacjaWizerunek państw stanowi jeden z czynników wpływających na zdolność do osiągania wyznaczonych celów narodowych na scenie międzynarodowej oraz przyczyniających się do ich politycznego, społecznego, ekonomicznego i kulturalnego rozwoju. Obraz republik bałtyckich funkcjonujący wśród studentów Politechniki Gdańskiej ukazuje wyobrażenia o sąsiadach oraz wskazuje na rolę uczelni w procesie jego kreowania.
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Global value chains and productivity gains: a cross-country analysis
PublikacjaThe main aim of this article is to assess the implications of involvement in global value chains (GVC) on sectoral productivity growth from the international perspective. Our panel data analysis covers 40 countries, 20 industries (13 manufacturing and 7 services sectors) in the period 1995–2011. Estimation results suggest that there is a positive link between TFP growth and the involvement of sectors in global value chains (measured...
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Observation value analysis - integral part of Bayesian diagnostics
PublikacjaDetailed subject of the research is to analyse the value of the observation, which is a part of preposterior analysis. For the presented network, the main objective was to determine, conducting of which of three tests is the most valuable from the perspective of determining possible need or possibility to omission expensive technical expertise. The main advantage of preposterior analysis is answering the question which of the considered...
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Property sustainable value versus highest and best use analyzes
PublikacjaThis article proposes the possibility of applying fuzzy logic theory to perform the tasks of determining the market value of agricultural lands. These tasks are of a multi‐criteria character, as multiple factors are taken into consideration during the land value valuation process. The market value of agricultural land plots, calculated using fuzzy logic methods, can provide a basis for further use in the processes that are directly...
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Observation Value Analysis – Integral Part of Bayesian Diagnostics
PublikacjaThe decision making process, in general, is understood as a process of selecting one of the available solutions to the problem. One of possible approaches supporting the process is Bayesian statistical decision theory providing a mathematical model to make decisions of a technical nature in conditions of uncertainty. Regarding above, a detailed subject of the research is to analyze the value of the observation, which is a part...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Lonely and thinking about the past: The role of time perspectives, Big Five traits and perceived social support in loneliness of young adults during COVID-19 social distancing
PublikacjaBackground In Spring 2020, due to the COVID-19 pandemic, the Polish government introduced a policy of social distancing. Being apart from one’s social network had the potential to evoke feelings of loneliness. The aim of the study was to find out how time perspectives might contribute to feeling lonely during the social distancing period, controlling for Big Five personality traits and perceived social support. Participants...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Determination of authenticity of brand perfume using electronic nose prototypes
PublikacjaThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Journal of Product & Brand Management
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Burden of COVID-19 Pandemic Perceived by Polish Patients with Multiple Sclerosis
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Perceived Awareness of Clozapine associated with SocioDemographic status, clinical, and side effect profile among patients from Mental Health Hospital, Taif, Saudi Arabia
Publikacjahttps://indianmentalhealth.com/pdf/2022/vol9-issue4/7-OR3.pdf
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Exam (23.06.2021 at 20:00) Lean Management and Value Stream
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The Successful Case of Social Cooperative 50+ as an Example of Value Creation
PublikacjaThe article presents the successful case of social cooperative 50+ as an Example of Value Creation. Authors discuss an idea of social enterprises and social cooperatives and success factors of them.
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Conditional Value-at-Risk Vs. Value-at-Risk to Multi-Objective Portfolio Optimization
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Value in Health Regional Issues
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Value of Age Diversity – Declarations and Practice in Polish Organizations
PublikacjaThe present article relates to management of age diverse teams in organisations and enterprises located in Poland. Managing diversity is an active and conscious process leading not only to a lack of discriminatory conduct but above all to making full use of the potential of the team. The potential resulting from the diversity of knowledge, skills and experience. The diversity of the age of the team members is in fact a differentiation...
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Investigating Analytics Dashboards’ Support for the Value-based Healthcare Delivery Model
PublikacjaImproving the value of care is one of the essential aspects of Value-Based Healthcare (VBHC) model today. VBHC is a new HC delivery model which is centered on patient health outcomes and improvements. There is anecdotal evidence that the use of decision aid tools like dashboards can play a significant role in the successful implementation of VBHC models. However, there has been little or no systematic studies and reviews to establish...
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Chain Action - How Do Countries Add Value Through Digital Government?
PublikacjaThis study examineshow countries develop and benefit from Digital Government(DG).The literature proposes various conceptualizations of the value-adding logic of DG, but the benchmarking practice is not respondingto such proposals.For instance, the United Nations’E-Government Surveycombines the readiness and uptake indicatorsand failsto cover any impactindicators;thus,its diagnostic valueis limited. To overcome...
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CEE Trade in Services: Value-Added Versus Gross Terms Approaches
PublikacjaThis article assesses the impact of the determinants of service exports in both value-added terms and gross terms for seven Central Eastern European economies in 1995–2011. The results confirm the importance of increasing labor productivity and highly skilled and medium-skilled workers in the growth of trade in services. Exports of services are also supported by linkages between domestic services, especially business services,...
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Position in global value chains and wages in Central and Eastern European countries
PublikacjaThis paper examines the relationship between the relative position of industries in Global Value Chains (GVC) and wages in 10 Central and Eastern European countries. We combine GVC measures of global import intensity of production, upstreamness and the length of the value chain with micro-data on workers. We find that the wages of Central and Eastern European countries workers are higher when their industry is at the beginning...
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Perceived supervisor support as a relevant factor for subordinates’ job satisfaction – model verification
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Perceived stress level among patients with chronic illness during covid pandemia
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Effect of the inclination angle of the condenser on the heat transfer coefficient value – experimental study
PublikacjaWhen considering problem of the condensation of the refrigerant in a flow inside channel, one needs to pay attention to the shape of its cross-section, the hydraulic diameter, the channel length as well as the orientation of the channel axis in space (horizontal, vertical, inclined). This paper presents an experimental study concerning the effect of the inclination angle of the condenser with a single coil pipe on the heat transfer...
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Boundary value problems for ODEs.
PublikacjaPrzedmiotem badań są problemy brzegowe dla równań różniczkowych zwyczajnych.W zależności od parametru lambda [występującego w warunku brzegowym] zdefiniowano ciągi monotoniczne i stosując metodę kwasi linearyzacji pokazano,że przy pewnych założeniach ciągi te są zbieżne do jedynego rozwiązania problemu brzegowego i jest to zbieżność kwadratowa. W pracy zawarte są pewne rozważania dotyczące brzegowych nierówności różniczkowych.
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Nanotechnology for Enhancement of Food Value
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Global value chains, wages, employment and labour production in China: A regional approach
PublikacjaIn this study we analyse the relationship of trade and global value chains (GVCs) to the labour market in 31 Chinese provinces for 25 sectors, by means of a system of structural equations. We firstly distinguish between provincial value chains (PVCs) and interprovincial value chains (PRVCs) in order to outline their distribution and evolution over time. Then, we investigate to what extent participation in GVCs, PVCs and PRVCs –...
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Trade in value added of countries involved in TTIP: EU-USA comparison
PublikacjaThe aim of this paper is to present key facts concerning trade in the value added of those countries participating in the Transatlantic Trade and Investment Partnership (TTIP). In particular, we describe how involvement in global production networks (GPN) varies across EU countries with respect to the United States.
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The role of the One-Belt One-Road initiative in China's exports and global value chains
PublikacjaResearch background: China is regarded as the “world factory” highly involved in international trade and plays an increasingly important role in the global value chains (GVC). Additionally, the “One-Belt One-Road” (OBOR) initiative was proposed by the Chinese government to further promote China in the international market. Purpose of the article: The article explores the role of the OBOR in China’s exports and global value...
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On Solvability of Boundary Value Problems for Elastic Micropolar Shells with Rigid Inclusions
PublikacjaIn the framework of the linear theory of micropolar shells, existence and uniqueness theorems for weak solutions of boundary value problems describing small deformations of elastic micropolar shells connected to a system of absolutely rigid bodies are proved. The definition of a weak solution is based on the principle of virial movements. A feature of this problem is non-standard boundary conditions at the interface between the...
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Perceived public support and entrepreneurship attitudes: A little reciprocity can go a long way!
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Improving Control Dynamics of PMSM Drive by Estimating Zero-Delay Current Value
PublikacjaDynamic performance of current control loop still remains crucial for position-, speed-, and torque-controlled drives. In the study, a current loop solution has been designed for field oriented control of permanent magnet synchronous motors (PMSM). It enhances typical PI controller with an estimator of zero-delay current (ZDC) value. The ZDC estimation allows for selecting substantially higher controller gain. It reduces control...
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The influence of inflation pressure and ambient temperature on the value of the truck tires rolling resistance
PublikacjaThe articlediscusses the effect of inflation pressure and the ambient temperature on the value of the rolling resistance of truck tires which directly translates into fuel consumption. For this purpose, a series of measurements was made at two ambient temperatures (at 25°C and -15°C), using different pumping pressures.
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Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublikacjaThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
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The impact of China’s One-Belt One-Road initiative on international trade and global value chains
PublikacjaThis study examines the potential effects of China’s ‘One-Belt One-Road’initiative (OBOR) on trade flows and global value chain (GVC) connections.The empirical analysis is based on the augmented trade gravity model, which comprises 186 economies and 199 of their partners from 2000 to 2018. We also estimate the gravity model for involvement in GVC (domestic value added in intermediate exports, foreign value added in exports, and...
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Working Conditions in Global Value Chains: Evidence for European Employees
PublikacjaThis article investigates a sample of almost nine million workers from 24 European countries in 2014 to conclude how involvement in global value chains (GVCs) affects working conditions. We use employer–employee data from the Structure of Earnings Survey merged with industry-level statistics on GVCs based on the World Input-Output Database. Given the multidimensional nature of the dependent variable, we compare estimates of the...
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Calculation of an ultimate load value of a silo with geometric imperfections in the shape of eigenforms
PublikacjaThe ultimate load value of a silo with initial geometric imperfections was measured. The structure was loaded with wind. Imperfections were assumed as translations of the shell nodes from perfect geometry taken from eigenforms and their combinations. Two variants of the maximum deflection placement with respect to the direction of wind pressure were proposed. The first consists in applying the maximum wind pressure to the element...