Wyniki wyszukiwania dla: personal branding - MOST Wiedzy

Wyszukiwarka

Wyniki wyszukiwania dla: personal branding

Wyniki wyszukiwania dla: personal branding

  • Marek Adamowicz dr hab. inż.

    Stopień naukowy doktora uzyskał w 2008 r. na Wydziale Elektrotechniki i Automatyki Politechniki Gdańskiej. W latach 2005 – 2011 pracował na Akademii Morskiej w Gdyni. W 2010 r. jako laureat programu NCBR LIDER wybrał Wydział Elektrotechniki i Automatyki Politechniki Gdańskiej jako jednostkę realizującą swój projekt z zakresu szerokopasmowych przyrządów półprzewodnikowych i ich zastosowań w elektrowniach wiatrowych. Od 2011 roku...

  • THE ART OF VIRTUAL INFORMATION EXCHANGE AND ITS INFLUENCE ON REAL CITY SPACE

    Publikacja

    - Rok 2016

    The paper investigates the impact of the new genres of contemporary public art based on the virtual information exchange in real spaces of the cities. On the basis of theoretical approaches, trans-disciplinary surveys and case studies, the paper focuses on the art that not only relies on the technological support but also refers to the new public sphere, where people are co-creators of the art object giving their personal input...

  • Individual Resources and Intercultural Interactions

    Publikacja

    - Rok 2017

    The work environment in multinational corporations (MNCs) is specific and demanding including intercultural interactions with co-workers and clients and using a foreign language. Some individual resources can help in dealing with these circumstances. Individual resources refer to personal dispositions, competencies and prior experiences. With regard to previous studies, a caravan of personal resources, namely Psychological Capital...

  • Pharmaceuticals and other contaminants of emerging concern in Admiralty Bay as a result of untreated wastewater discharge: Status and possible environmental consequences

    Considering how the impact of human activity in Antarctica is growing, the aim of this study was to conduct the first assessment of pharmaceuticals and personal care products (PPCPs), other emerging contaminants (ECs), and antibiotic resistance genes present in the western shore of the Admiralty Bay region of King George Island. In total, more than 170 substances were evaluated to assess the potential environmental risks they pose...

    Pełny tekst do pobrania w portalu

  • 2022-2023 - Strenght of materials towards applications, PG_00053661

    Kursy Online
    • M. K. Gerigk

    The course is mainly dedicated to the DAPE Students.  From the theoretical point of view the course consists of the following problems to be discussed during the lectures and exercises: -fundamentals of strength of materials -basic structures and environment -loads on structures -strength of materials: tension, stress, analysis of stress and strain, bending moments and shearing forces, longitudinal and shearing stress in beams,...

  • Strenght of materials towards applications , PG_00053661

    Kursy Online
    • M. K. Gerigk

    The course is dedicated to the DAPE WIMiO Students.  From the theoretical point of view the course consists of the following problems to be discussed during the lectures: -fundamentals of strength of materials -basic structures and environment -loads on structures -strength of materials: tension, stress, analysis of stress and strain, bending moments and shearing forces, longitudinal and shearing stress in beams, bending stress...

  • The influence of disinfection by-products on swimmers and swimming pool staff

    Publikacja

    - Rok 2011

    W większości przypadków na basenach kąpielowych stosuje się chlorowanie jako metodę dezynfekcji wody. Produkty uboczne dezynfekcji, a także ich negatywny wpływ na zdrowie człowieka jest dobrze znany. Dezynfekcja wody prowadzi do tworzenia się produktów ubocznych. W pracy omówiono negatywny wpływ owych produktów zarówno na kąpiących się jaki i personel przebywający w hali basenowej

  • Analiza danych osobowych przetwarzanych w systemach telekomunikacyjnych klasy IP PBX oraz metod ich anonimizacji za pomocą systemów SBC

    Publikacja

    Opisano wyniki realizacji pracy, dotyczącej analizy systemu telekomunikacyjnego, opartego na technologii VoIP, pod względem wymagań prawnych powstałych wraz z wejściem w życie przepisów Ogólnego Rozporządzenia o Ochronie Danych Osobowych (RODO). Przedstawiono wyniki analizy przykładowego systemu IP PBX Asterisk oraz wykorzystywanego w nim protokołu sygnalizacyjnego SIP, w kontekście przetwarzania danych osobowych, a także metody...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • STABILITY ANALYSIS OF A TRUSS WITH SLOPING ELASTIC BRACES

    Publikacja

    - Rok 2014

    Steel trusses have a much greater strength and stiffness in their plane than out of their plane, and therefore should be braced against lateral deflection and twisting. Such elements like purlins apart from bearing vertical load are part of bracing that stabilize roof trusses against distortional buckling. The stability of trusses with elastic bracing was investigated in an experimental research. Braces situated at some angle measured...

  • The number of enterprises in Poland and selected EU countries in 2012

    Dane Badawcze
    open access

    In 2012, Poland was sixth in the ranking of the number of enterprises in selected European Union countries. In total, 22 million companies conduct business in the countries of the Community. However, when analyzing these values in relative numbers (calculated as the number of enterprises per 1000 inhabitants), Poland ranks only 22nd among the Member...

  • Marking large amounts of student assignments

    Technologies offer plenty of possibilities to prepare individual remote online tasks for students. This gives a lot of space to search for ways to overcome the challenges, one of them being grading a high volume of student--generated content. The paper surveys the author’s experience with various forms of student e-activities and various forms of grading.

    Pełny tekst do pobrania w portalu

  • Underdiagnosis of Major Depressive Episodes in Hemodialysis Patients: The Need for Screening and Patient Education.

    Publikacja
    • W. Orzechowski
    • W. Buczek
    • J. E. Szczerba
    • R. Gellert
    • A. Rydzewski
    • B. Fiderkiewicz
    • P. Żebrowski
    • D. Daniewska
    • A. Kokoszka

    - Journal of Clinical Medicine - Rok 2021

    This article aims to identify the reasons why patients with major depressive episode (MDE) do not seek treatment for their mental disorder. 89 out of 208 persons screened were diagnosed with major depressive episode using the Mini-International Neuropsychiatric Interview. 85 individuals with untreated depression filled out the following questionnaires: Beck Depression Inventory, List of Explanations of Well-Being (LEWB), Brief...

    Pełny tekst do pobrania w portalu

  • Absorption and fluorescence spectrum the Diamond™ nucleic acid dye applied to DNA and friction ridge analysis from fingerprint traces

    Dane Badawcze

    The results of a study of the spectroscopic properties of Diamond™ dye binding to reference DNA and to DNA from a fingerprint using a UV/VIs spectrophotometer and a spectrofluorimeter are presented.

  • DETECTION OF DEBONDING IN STEEL BARS EMBEDDED IN CONCRETE USING GUIDED WAVE PROPAGATION

    Publikacja

    The paper presents a non-destructive diagnostic technique based on guided wave propagation phenomenon used to assess the adhesive bonding between a steel bar and a concrete cover. Double-layered cylindrical specimens with different levels of debonding and its location were investigated. The influence of bonding length on the excitation of multiple modes of longitudinal guided waves was analysed. Numerical simulations of guided...

    Pełny tekst do pobrania w portalu

  • Assembly of 1D Granular Structures from Sulfonated Polystyrene Microparticles

    Publikacja
    • A. Mikkelsen
    • A. Kertmen
    • K. Khobaib
    • M. Rajnak
    • K. Juraj
    • Z. Rozynek

    - Materials - Rok 2017

    Being able to systematically modify the electric properties of nano- and microparticles opens up new possibilities for the bottom-up fabrication of advanced materials such as the fabrication of one-dimensional (1D) colloidal and granular materials. Fabricating 1D structures from individual particles offers plenty of applications ranging from electronic sensors and photovoltaics to artificial flagella for hydrodynamic propulsion....

    Pełny tekst do pobrania w portalu

  • Intercultural Challenges in Virtual Teams

    : Virtual teams are usually geographically dispersed and consist of members from different countries and cultures. They influences internal communication processes and can cause personal conflicts, misunderstandings or lack of trust. Intercultural diversity is also significant for goal setting and team effectiveness. The aim of this article is to check if virtual team members appreciate the cultural diversity or rather suffer from lack...

    Pełny tekst do pobrania w portalu

  • Technical Mechanics 2 (PG_00049753), I stop, En, [W,C], zima 22/23

    Kursy Online
    • B. Rozmarynowski

    Lectures and tutorials devoted to basic issues of Strength of Materials (stress and strain states, the Hook's law, geometrical properties of an area, bending, shearing, torsion, deflection lines  of beams, buckling and yielding criteria).

  • Assessment of crack resistance of S355J2+N steel according to SEP 1390 standard

    Publikacja

    The aim of the study was to evaluate the weldability of S355J2+N steel by bending test according to SEP 1390. In the specimen from S355J2+N steel 3 external cracks were found, 1 of which were stopped in the fusion line and 2 in heat affected zone. Results of bending test for investigated grade of steel are positive.

  • Productive aging

    Publikacja

    The term “productive aging” refers to the participation of older adults in different activities that contribute to generating goods and services and develop the capacity to produce goods and services. In that sense, it includes both the economic activity of this group – serving in the paid workforce – and its social productivity, understood as volunteer activities (Bass et al. 1993). In the broader sense, “productive aging” can...

  • THE INFLUENCE OF QUESTION SET ON STUDENT QUIZ RESULTS

    The advent of e-Learning tools allowing for automated online test grading will probably increase the frequency of using tests in technical education. The same tools may provide for measures of test question quality. By purposely crafting question sets, test grading may serve different goals. The paper contains examples and test study with score histograms.

    Pełny tekst do pobrania w portalu

  • A solvent selection guide based on chemometrics and multicriteria decision analysis

    Publikacja

    - GREEN CHEMISTRY - Rok 2015

    The selection of suitable solvents is a crucially important subject in a wide range of chemical processes. This study presents a solvent selection guide where 151 solvents were assessed, including a significant number of recently reported bio-based solvents. The assessment procedure involves grouping of solvents according to their physicochemical parameters and ranking within clusters according to their toxicological and hazard...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Cold recycled mixtures for binder courses - laboratory evaluation of mechanical properties

    Publikacja

    Cold recycled mixtures composed with cement and bituminous emulsion are nowadays commonly used material for base layer. Typical pavement with cold recycled mixtures usually consists of two asphalt courses (wearing and binding course) constructed over cold recycled base. Therefore the next step in cold recycling is possibility of design of binding courses with recycled materials, but with potential to obtain high quality mixtures...

    Pełny tekst do pobrania w portalu

  • User Mobility’s Influence on System Loss in Off-Body BAN Scenarios

    Publikacja

    - Rok 2022

    In this paper, a measurement campaign for off-body communications in an indoor environment is investigated for a set of on-body antennas. The channel impulse response was measured with the user approaching and departing from an off-body fixed antenna using two user dynamics: standing at fixed positions and walking. The processing of the measurement data allowed to evaluate system loss statistics. Different antenna configurations...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Mobility’s Influence on System Loss in Off-Body BAN Scenarios

    Publikacja

    - Rok 2022

    In this paper, a measurement campaign for off body communications in an indoor environment is investigated for a set of on-body antennas. The channel impulse response was measured with the user approaching and departing from an off-body fixed antenna using two user dynamics, standing at fixed positions and walking. The processing of the measurement data allowed to evaluate system loss statistics. Different antenna configurations...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • How proteins bind to DNA: target discrimination and dynamic sequence search by the telomeric protein TRF1

    Publikacja

    Target search as performed by DNA-binding proteins is a complex process, in which multiple factors contribute to both thermodynamic discrimination of the target sequence from overwhelmingly abundant off-target sites and kinetic acceleration of dynamic sequence interrogation. TRF1, the protein that binds to telomeric tandem repeats, faces an intriguing variant of the search problem where target sites are clustered within short fragments...

    Pełny tekst do pobrania w portalu

  • Quantitative fluorescent determination of DNA – Ochratoxin a interactions supported by nitrogen-vacancy rich nanodiamonds

    Publikacja

    - JOURNAL OF MOLECULAR LIQUIDS - Rok 2021

    Ochratoxin A (OTA) is a hazardous contaminant of a large variety of plant and animal originated food. Herein, we report an interaction of OTA with calf thymus DNA (ct DNA) on the nanodiamond surface. We employed multispectroscopic techniques to elucidate the binding mechanism of OTA with ct DNA. The fluorescence and UV–Vis spectroscopy results show that OTA binds to ds ct DNA and forms complexes. We obtained the binding constants...

    Pełny tekst do pobrania w portalu

  • OCHRONA PRYWATNOŚCI W SYSTEMACH MONITORINGU WIZYJNEGO, PRZEGLĄD OPRACOWANYCH ARCHITEKTUR I ALGORYTMÓW

    Nieustannie rozwijające się technologie informacyjne związane z inteligentnym monitoringiem wizyjnym stwarzają ryzyko niewłaściwego wykorzystywania danych osobowych. W celu zapewnienia prawidłowej ochrony materiału wizyjnego, w ramach projektów realizowanych w Katedrze Systemów Multimedialnych WETI PG, opracowany został szereg architektur i algorytmów, które ułatwiają ochronę danych wrażliwych, takich jak: wizerunki osób, numery...

    Pełny tekst do pobrania w portalu

  • Simultaneous voltammetric determination of Cd2+, Pb2+, and Cu2+ ions captured by Fe3O4@SiO2 core-shell nanostructures of various outer amino chain length

    Publikacja
    • A. Kulpa
    • J. Ryl
    • G. Schroeder
    • A. Koterwa
    • J. S. Anand
    • T. Ossowski
    • P. Niedziałkowski

    - JOURNAL OF MOLECULAR LIQUIDS - Rok 2020

    In the present study, we examined a novel functionalised magnetic nanoparticles Fe3O4@SiO2-Nn as a nano adsorbent for binding of Cd2+, Pb2+, Cu2+ ions in an aqueous solution. First, we obtained the nanoparticles functionalised with various carbon chains containing different number of amino groups: (3-amino)propyltriethoxysilane (Fe3O4@SiO2-N1), N-(2-aminoethyl)-3-aminopropyltrimethoxysilane (Fe3O4@SiO2-N2) and N1-(3-trimethoxysilylpropyl)diethylenetriamine...

    Pełny tekst do pobrania w portalu

  • Pawel Polaczyk dr inż.

    Osoby

    Dr. Pawel Polaczyk is a scholar in civil engineering and a civil engineering practitioner in pavement engineering. Dr. Polaczyk is originally from Warsaw, Poland, where he received his B.Sc. degree in Civil Engineering with a concentration in Transportation from Warsaw University of Technology. His Master`s and Doctorate degrees in Civil Engineering with a concentration in Geotechnology and Materials Engineering are from the University...

  • Sczepność międzywarstwowa w nowobudowanych nawierzchniach w Polsce

    W artykule przedstawiono analizę wyników badań sczepności międzywarstwowej warstw asfaltowych przeprowadzonych na podstawie danych z monitoringu właściwości fizyko-mechanicznych warstw asfaltowych z lat 2012-2013. Monitoring prowadziły Laboratoria Drogowe oddziałów GDDKiA w ramach własnych badań kontrolnych podczas realizowanych inwestycji. Analizie poddano 7043 wyników badań sczepności międzywarstwowej badanych próbek, odwierconych...

    Pełny tekst do pobrania w portalu

  • Ryszard Woźniak dr inż.

    Jest absolwentem Wydziału Mechanicznego i Organizacji Politechniki Lubelskiej, gdzie w 1984 uzyskał tytuł magistra inżyniera mechanika w zakresie Mechaniki specjalności Samochody i Ciągniki. W 2002 roku w Politechnice Gdańskiej obronił pracę doktorską na temat: "Hałas opon w warunkach występowania znacznych sił stycznych w strefie styku opony z jezdnią" i uzyskał stopień naukowy doktora nauk technicznych w zakresie budowy i eksploatacji...

  • Buckling of frame braced by linear elastic springs

    In the design codes and specifications, simplifed formulae or diagrams are given for determining the buckling lengths of frame columns based on the ruling criterion of considering frames as sway or non sway. Due to the fact that, the code formulae utilize onlylocal stifness distributions, these formulae may yield in certain cases rather erroneous results. In most code formulas a case of weakly braced frames is usually not considered.In...

    Pełny tekst do pobrania w portalu

  • Fiber optic low-coherence Fabry-Pérot interferometer with ZnO layers in transmission and reflective mode: comparative study

    Publikacja

    A construction of a low-coherence fiber-optic Fabry-Pérot interferometer using a thin ZnO layer as a reflective surfaces was proposed and examined. In the investigated setup, the ZnO layer of thickness 200 nm were deposited on the face of the standard telecommunication single-mode optical fiber (SMF-28). Measurements of interference signal were performed for the interferometer working in the transmission and reflective mode, as...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Using EO satellite data in Safe City and Coastal Zone web-GIS

    The paper presents a novel design of a web-based Safe City & Coastal Zone GIS (SCCZ-GIS) which integrates data acquired from different remote sensing and geospatial data sources for monitoring the security of the coastal zone, its inhabitants and Critical Infrastructure. The system utilizes several innovative technologies and directly co-operates with different remote sensing data sources and services, like a satellite ground station...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • The dependence of linear viscoelasticity limits of cold-recycled mixtures on time of curing and compaction method

    Cold-recycled mixtures are currently among the most widely used and investigated methods that enable recycling of old pavement structures in an environmentally friendly manner. Upon milling, the old pavement structure – whose gradation can be improved with addition of virgin aggregate – is mixed and compacted at ambient temperature. The main binding agents are bituminous emulsion and cement. Due to their dual binding behaviour,...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • The transition of HIV within and between affected populations in Poland

    Publikacja

    - HIV and AIDS Review - Rok 2009

    The aim of the paper is the estimation of probabilities that describe the transition of HIV within and between the following three populations: homosexual and bisexual men, injecting drug users and heterosexual persons in Poland in the years 1995-2006

  • The process of fuzzy model development for the case of polish internet mortgage market

    The aim of the paper is to present the conceptual description of fuzzy model representing the Polish Internet mortgage market. The first part of the paper consists of assessment and verification of model variables which are important for the Polish Internet Mortgage Market. This process begins with the initial set of variables which was used previously for the rule based model of the same market. As numerous aspects of the market...

    Pełny tekst do pobrania w portalu

  • The voltage on bus bars of the main switchboard of the ferry electrical power system during a sea voyage

    Dane Badawcze
    open access

    The dataset is part of the research results on the quality of supply voltage on bus bars of the main switchboard of the ship's electrical power system in different states of ship exploitation. The attached dataset contains the measurement results carried out onboard the ferry during a sea voyage.

  • Pomiar wartości opóźnienia hamowania dla sprawnego i niesprawnego układu hamulcowego

    Publikacja

    W artykule przedstawiono wyniki badań: sprawny układ hamulcowy i niesprawny układ hamulcowy. Pomiary opóźnienia hamowania przeprowadzono na suchej nawierzchni asfaltowej. Wykonano układ, który rozszczelnia przewód hamulcowy przy przednim prawym kole w czasie jazdy. Wykonano symulację wycieku płynu hamulcowego

    Pełny tekst do pobrania w portalu

  • Fundamentals of Steam and Gas Turbines OASIV

    Kursy Online
    • J. Głuch

    Application of turbines in industry and sea power plants. Basic thermodynamics and fluid flow mechanics in turbomachinery. Steam turbine power cycle and plants. Gas turbine power cycle and plants. Turbine blading systems operation.

  • Book Review

    Acting over the last three decades as an Editor and Associate Editor for a number of international journals in the general area of cybernetics and AI, as well as a Chair and Co-Chair of numerous conferences in this field, I have had the exciting opportunity to closely witness and to be actively engaged in the stimulating research area of machine learning and its important augmentation with deep learning techniques and technologies. From...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Heterogeneity of national accounting systems, world-class universities and financial resources: What are the links?

    Publikacja

    - Journal of Informetrics - Rok 2024

    This study investigates the relationship between university financial resources, applied accounting systems, and the place of a university in the Shanghai Ranking. We find a strong relationship between the financial resources under the control of a world-class university and the position of that university in the highest tier of the global ranking. We propose a model (available online) to predict a university’s tier in the ranking...

    Pełny tekst do pobrania w portalu

  • Interaction of human serum albumin with volatiles and polyphenols from some berries

    Publikacja

    - FOOD HYDROCOLLOIDS - Rok 2017

    Headspace solid-phase microextraction coupled with comprehensive two-dimensional gas chromatography with time-of-flight mass spectrometry (HS-SPME/GC GCeTOFMS) identified 19 and quantified 6 monoterpenes in gooseberries, blueberries and cranberries. As a protein model human serum albumin (HSA) was used in interaction with terpenes. Specific binding of terpenes to HSA under the physiological conditions was a result of the formation...

    Pełny tekst do pobrania w portalu

  • Development of an AI-based audiogram classification method for patient referral

    Publikacja

    - Rok 2022

    Hearing loss is one of the most significant sensory disabilities. It can have various negative effects on a person's quality of life, ranging from impeded school and academic performance to total social isolation in severe cases. It is therefore vital that early symptoms of hearing loss are diagnosed quickly and accurately. Audiology tests are commonly performed with the use of tonal audiometry, which measures a patient's hearing...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Olfactory receptor-based biosensors as potential future tools in medical diagnosis

    Publikacja

    - TRAC-TRENDS IN ANALYTICAL CHEMISTRY - Rok 2022

    The detection of biomarkers is the future of non-invasive medical diagnosis and screening. Discovery and identification of reliable disease specific volatile organic compounds is dependent on repeatable, accurate analysis of trace level gaseous analytes mainly in breath samples. Natural variety of the olfactory systems and the compounds capable of gas molecules binding creates wide possibilities of acquisition and implementation...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Exploring novel Cd(ii) complexes with 5-methyl-4-imidazolecarboxaldehyde: synthesis, structure, computational insights, and affinity to DNA through switchSense methodology

    Publikacja
    • M. Kowalik
    • P. Nowicka
    • J. Brzeski
    • N. Żukowska
    • J. Masternak
    • K. Kazimierczuk
    • M. Makowski

    - DALTON TRANSACTIONS - Rok 2024

    A series of four Cd(II) complexes with 5-methyl-4-imidazolecarboxaldehyde (L) with different inorganic anions within or outside the coordination sphere of general formula: [CdCl2 L2 ] (1), [CdBr2 L 2] (2), [CdI2L 2] (3), and [CdL4 ](PF6 )2 ·3H2 O (4) was synthesized through one-step and two-step reactions, respectively. All complexes were obtained as colorless crystals without the need for recrystallization and exhibited solubi- lity...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Tyre/road noise measurements on ISO tracks using the modified CPX method

    Publikacja

    - Rok 2022

    Tyre rolling noise test method specified in the UNECE Regulation 117 is directly used in the Tyre Labelling Directive. Noise level specified on EU Tyre Label of each new tyre available on the European market was determined based on vehicle coast-by noise measurements performed on the standard reference road surface proscribed in the ISO 10844:2014. Available data from investigations by the vehicle and tyre industry and results...

    Pełny tekst do pobrania w serwisie zewnętrznym

  • Development of Intelligent Road Signs with V2X Interface for Adaptive Traffic Controlling

    Publikacja

    - Rok 2019

    The objective of this paper is to present a practical project of intelligent road signs, under which a series of new products for the regulation of traffic is being created. The engineering part of the project, described in this paper, was preceded by a series of experimental studies, the results of which were described in another paper accepted for publication at the MTS-ITS conference 2019, entitled "Comparative study on the effectiveness...

    Pełny tekst do pobrania w portalu

  • Territorial Marketing

    Kursy Online
    • M. Rembeza

    W ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który  staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta".  Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.

  • Marketing Terytorialny

    Kursy Online
    • M. Rembeza

    W ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który  staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta".  Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.