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Search results for: PERSONAL BRAND, EMPLOYER BRANDING, CORPORATE BRAND PERFORMANCE, CORPORATE BRAND REPUTATION, CORPORATE SOCIAL RESPONSIBILITY (CSR), KNOWLEDGE-INTENSIVE SERVICES (KIS)
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Influence of advertisement in social media in knowledge based economy
PublicationIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Neutralising Responsibility: A Critical Analysis of an Airline’s Climate Disclosures
PublicationSustainability reporting provides companies with a medium through which they can communicate their non-financial impacts to stakeholders. The airline industry has been much at the centre of the climate change debate in recent years, which is why it is hardly surprising that airlines seek to take a proactive stance in such reporting. This study critically assesses how an airline based in the Scandinavian region constructs sustainability...
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Marketing a społeczna odpowiedzialność biznesu – sprzeczne idee?
PublicationNegatywny wizerunek marketingu postrzeganego jako koncepcja kreująca nowe potrzeby i nakłaniająca klientów do zwiększania konsumpcji spowodował, że marketing wydaje się być sprzeczny z ideą rozwoju zrównoważonego i społecznej odpowiedzialności biznesu. W artykule przedstawiono rozważania czy rzeczywiście tak jest i czy stosowanie działań marketingowych jest rozbieżne z celami rozwoju zrównoważonego . Stwierdzono, że realizowanie...
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CSR in Family Business- Ethnocentric Meaning Socially Responsible?
PublicationThe aim of this paper is to provide framework and key issues relevant for research on social responsibility of family business. From providing two theoretical approaches towards social responsibility such as social capital concept commenting on the familiness as a family firm resource and capability; and the stakeholder theory we move to the state of the art of family business. Then, we discuss heterogeneity among family firms...
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The Significance of Humanistic Approach in Considerations on the University Social Responsibility
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Koncepcja społecznej odpowiedzialności biznesu w usługach ubezpieczeniowych
PublicationCelem artykułu jest przedstawienie koncepcji społecznej odpowiedzialności biznesu (CSR) w usługach ubezpieczeniowych. Zidentyfikowano w tym celu podstawowe oczekiwania interesariuszy oraz najważniejsze obszary zastosowania CSR w instytucjach ubezpieczeniowych. Zaprezentowano również podstawowy związek pomiędzy działaniami społecznie odpowiedzialnymi realizowanymi przez instytucje ubezpieczeniowe a ich wizerunkiem. Na podstawie...
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BeesyCluster as Front-End for High Performance Computing Services
PublicationThe paper presents the BeesyCluster system as a middleware allowing invocation of services on high performance computing resources within the NIWA Centre of Competence project. Access is possible through both WWW and SOAP Web Service interfaces. The former allows non-experienced users to invoke both simple and complex services exposed through easyto-use servlets. The latter is meant for integration of external applications with...
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Knowledge-based performance-driven modeling of antenna structures
PublicationThe importance of surrogate modeling techniques in the design of modern antenna systems has been continuously growing over the recent years. This phenomenon is a matter of practical necessity rather than simply a fashion. On the one hand, antenna design procedures rely on full-wave electromagnetic (EM) simulation tools. On the other hand, the computational costs incurred by repetitive EM analyses involved in solving common tasks...
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Does being socially good save firms from bankruptcy? A systematic literature review and bibliometric analysis
PublicationThe purpose of the review was to find out, does being responsible saves firms from bank-ruptcy? What is the relationship between corporate social responsibility and default risk? What meth-ods and measures are used in the literature to evaluate this relationship? And what is the theoretical underpinning of the studies? Moreover, to explore what are the gaps for future work, Web of Science and Scopus databases were utilised to obtain...
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Social responsibility of universities - the example of AGH University of Science and Technology
PublicationThe key question here is how to achieve a symbiotic relationship between the university and its environment. The evolution of the Polish higher education system since 1990 shows how the mutual relations between the university and its surroundings may change over time. The conclusions published in the OECD report on higher education are juxtaposed with the description of the status quo of the Polish universities and compared with...
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Company Culture, Knowledge Sharing and Organizational Performance. The Employee’s Perspective
PublicationKnowledge sharing, as a basic prerequisite for knowledge creation, is a dynamic social process characterized by profound human interactions. The process of knowledge sharing can be supported by organizational culture which is a set of values and norms giving identity to each enterprise. As a valuable element of intellectual capital, organizational culture contributes to achieving strategic business goals. The purpose of this article...
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Społeczna odpowiedzialność firm - narzędzie public relations czy coś więcej?
PublicationArtykuł stawia pytanie o miejsce działań Corporate Social Resposibility [ CSR} w strategii przedsiębiorstw i zależności między public relations a CSR w realizacji celów przedsiębiorstwa - między innymi kreowania wizerunku, budowania reputacji.
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Video Classification Technology in a Knowledge-Vision-Integration Platform for Personal Protective Equipment Detection: An Evaluation
PublicationThis work is part of an effort for the development of a Knowledge-Vision Integration Platform for Hazard Control (KVIP-HC) in industrial workplaces, adaptable to a wide range of industrial environments. This paper focuses on hazards resulted from the non-use of personal protective equipment (PPE), and examines a few supervised learning techniques to compose the proposed system for the purpose of recognition of three protective...
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Social Capital, Human Capital, Tacit Knowledge, and Innovations: A Polish-US Cross-Country Study
PublicationThis study measures the relationship between human and social capital (internal and external) and tacit knowledge sharing's influence on innovativeness among knowledge workers employed in Polish (n=1050) and US (n=1118) organizations. The structural equation modeling method revealed that internal social capital matters more for organizational innovativeness in the US. In Poland, both external and internal were important. Specifically,...
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The influence of IT-competency dimensions on job satisfaction, knowledge sharing and performance across industries
PublicationPurpose – Technology makes knowledge management easier. Knowledge sharing is essential for organizational development. Job satisfaction fosters knowledge sharing. Hence, this study aims to develop an understanding of the mutual relationship between knowledge sharing and job satisfaction when both are predicted by information technology (IT)-competency dimensions such as IT-operations, IT-knowledge and IT-infrastructure in the context...
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The linkage between knowledge risk management and organizational performance
PublicationThe purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational performance, with measures considered as “softer” measures of performance, i.e. innovativeness, responsiveness, sustainability, and agility. Data were collected using an online questionnaire sent to private and public orga- nizations located all over the world. The analysis and hypotheses testing were performed using structural...
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Ontologies vs. Rules — Comparison of Methods of Knowledge Representation Based on the Example of IT Services Management
PublicationThis text provides a brief overview of selected structures aimed at knowledge representation in the form of ontologies based on description logic and aims at comparing them with their counterparts based on the rule-based approach. Due to the limitations on the length of the article, only elements associated with the representation of concepts could be shown, without including roles. The formalisms of the OWL language were used...
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CSR – A FASHION OR REAL COMMITMENT? THE CASE OF POLISH LISTED COMPANIES
PublicationThis article, without claiming to be the ultimate reference, aims at assessing the social commitment of the large and solid financially, listed on the Warsaw Stock Exchange (WSE), Polish companies, on the eve of the implementation of the EU directive on disclosure of non-financial and diversity information (2014/95/EU). The selected companies seem perfect to form a vanguard of CSR in Poland, but the results of the analysis indicate...
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Social Media and Knowledge Sharing – What Do We Know So Far?
PublicationThe aim of this paper is to examine previous studies on topic of social media and how it influences knowledge sharing online and thereafter establish respective body of knowledge. The background investigation has been organized as a theoretical review with qualitative premises. The multi-layered Systematic Literature Review process has been utilized and carried out to fetch the most relevant peer-reviewed researches in the past....
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Engendering responsibility in architecture students through real planning for a tram depot in Gdańsk
PublicationApart from technical competencies, the profession of architect requires specific social competencies: understanding the user’s needs, ability to diagnose social problems, negotiating and understanding the impact of construction investments on society and the environment. The architect plays a significant role in the collective effort to create spatial order. This is why it is important to include these social competencies in the...
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Market knowledge and new product performance: the mediating effects of new product performance
PublicationMarket knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and...
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The main developments of the CSR initiatives in Poland
PublicationThis short paper outlines the most important documents and initiatives that have appeared in the subject throughout the years within the international institutions, such as United Nations or European Union. It also discusses the ways in which the international CSR initiatives are being incorporated into Polish legislative and organizational system, by providing an outline of the biggest and most active organizations and foundations...
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CSR in Polish SMEs from the Women Perspective
PublicationThis paper presents the implementation of the CSR approach among Polish small and medium enterprises, taking into account gender issues. It offers also a kind of evaluation of the national context of women entrepreneurship combined with a wider and deeper analysis of the CSR solutions that may be adressed to both, women, workers and women entrepreneurs.
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Searching for innovation knowledge: insight into KIBS companies
PublicationThe paper analyses the activity of research for “innovation knowledge”—here defined as knowledge that can lead to the introduction of service innovations—by Knowledge-Intensive Business Services (KIBS) companies. It proposes a classification of the possible search approaches adopted by those companies based on two dimensions: the pro-activity of search efforts and the source primarily used. Such classification is then discussed...
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Flexible Knowledge–Vision–Integration Platform for Personal Protective Equipment Detection and Classification Using Hierarchical Convolutional Neural Networks and Active Leaning
PublicationThis work is part of an effort to develop of a Knowledge-Vision Integration Platform for Hazard Control (KVIP-HC) in industrial workplaces, adaptable to a wide range of industrial environments. The paper focuses on hazards resulted from the non-use of personal protective equipment (PPE). The objective is to test the capability of the platform to adapt to different industrial environments by simulating the process of randomly selecting...
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GVC and wage dispersion. Firm-level evidence from employee-employer database
PublicationResearch background: Wage inequalities are still part of an interesting policy-oriented research area. Given the developments in international trade models (heterogeneity of firms) and increasing availability of micro-level data, more and more attention is paid to wage differences observed within and be-tween firms. Purpose of the article: The aim of the paper is to address the research gap concerning limited cross-country evidence...
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Eventual Convergence of the Reputation-Based Algorithm in IoT Sensor Networks
PublicationUncertainty in dense heterogeneous IoT sensor networks can be decreased by applying reputation-inspired algorithms, such as the EWMA (Exponentially Weighted Moving Average) algorithm, which is widely used in social networks. Despite its popularity, the eventual convergence of this algorithm for the purpose of IoT networks has not been widely studied, and results of simulations are often taken in lieu of the more rigorous proof....
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Smart Services for Improving eCommerce
PublicationThe level of customer support provided by the existing eCom-merce solutions assumes that the person using the functionality of theshop has sufficient knowledge to decide on the purchase transaction. Alow conversion rate indicates that customers are more likely to seekknowledge about the particular product than finalize the transaction.This is facilitated by the continuous development of customers’ digi-tal...
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Branding caliphate
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CSR a zarządzanie wiekiem w przedsiębiorstwie
PublicationW niniejszym artykule podjęto rozważania nas odpowiedzialnością społeczną biznesu, ze szczególnym uwzględnieniem kwestii zarządzania wiekiem. W przekonaniu autorki, działania CSR skoncentrowane na pracownikach firmy są jedną z możliwych dróg dochodzenia przez przedsiębiorstwa (w tym również MSP) do sukcesu, poprzez zbudowanie silnego, zmotywowanego i zaangażowanego w pracę zespołu.
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Zarządzanie tożsamością w organizacjach na różnych poziomach zagregowania
PublicationNiniejszy artykuł stanowi naukową refleksję nad pojęciem tożsamości grupowej, odnoszonej do przedsiębiorstw oraz ich agregatów, określanych przez autorkę mianem „organizacji na wyższych poziomach zagregowania”. Głównym celem artykułu jest przegląd literatury z zakresu tożsamości przedsiębiorstwa, a na tej podstawie próba ustalenia czym jest taka tożsamość i co się na nią składa. Na wstępie autorka przedstawia definicje tożsamości...
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Relationships between stakeholder pressure, culture, and CSR-practices in the context of project management in the construction industry in Poland
PublicationThe study aims to investigate how CSR-stakeholder pressure, CSR-company culture, and CSR-practices are related to one another based on the example of the construction industry in Poland. This knowledge will make it possible to assess which of the two factors, i.e., stakeholder culture or the internal company culture have a stronger effect on the CSR-practices. To accomplish the goal of the study a sample composed of 216 cases was...
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Implementing a CSR Strategy in a Small Enterprise - a Case Study
PublicationAs a result of employees’ meetings conducted according to Kaizen workshops formula and seeking new development directions for the company (including CSR actions) various product and service innovations have been implemented. Also a market niche has been discovered, and as a consequence the company gained another profitable aspect of the business activity. The atmosphere and contribution in performing tasks have improved among...
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CSR – normy etyczne versus normy prawne
PublicationW opracowaniu przeanalizowano wagę norm etycznych w realizacji idei CSR przez firmy. Odnosząc się do tego, podkreślono pierwotność w obowiązywaniu tych norm. Wskazywano jednocześnie na konieczność budowania uregulowań prawnych jako ram ułatwiających realizację zadań społecznie odpowiedzialnych.
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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The lemniscate knowledge flow model
PublicationKnowledge is seen as one of the main resources for organizations providing knowledge-intensive services. Therefore, sharing and reusing are the main goals of modern knowledge management (KM) approach, driven by information and communication technologies (ICT). However, one can ask for the details in order to provide means and tools to design and deploy environment able to fulfil these two goals. We observed that occurred interactions...
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Training Services in Small and Medium-sized Enterprises: Evidence from Poland
PublicationIn the knowledge-based economy knowledge and skills are becoming more and more significant for the success of companies. This applies also to firms from small and medium-sized enterprises (SMEs) sector. As large companies in many cases posses special divisions devoted to trainings, they normally have no problems with updating the knowledge and skills of their employees. The situation is different with regard to SMEs, which often...
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The impact of knowledge risk management on sustainability
PublicationPurpose The purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational sustainability and the role of innovativeness and agility in this relationship. Methodology The study presents the results of a quantitative survey performed among 179 professionals from knowledge-intensive organizations dealing with knowledge risks and their management in organizations. Data included in this study are...
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Web Services Integration with Regard to the Metrics of Data Believability
PublicationThe paper is concerned with estimating the believability of data acquired from web services. In the paper, a new method for believability estimation is introduced. The method is designed for integrating web services. The believability estimation is based on the following metrics: quantity, reputation, approval, independence, traceability, maturity, authority and objectivity. In the method, data trustworthiness is determined by...
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Media społecznościowe a wizerunek marki
PublicationJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
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Mapping knowledge risks: towards a better understanding of knowledge management
PublicationThis conceptual paper aims to identify, present, and analyze potential knowledge risks organizations might face. With the growing complexity of organizational environments and the plethora of new knowledge risks emerging, this critical but under-researched field of knowledge management (KM) deserves closer attention. The study is based on a critical analysis of the extant literature devoted to knowledge risks, discusses potential...
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Use of personal knowledge of 8-year-old students in creative solving of technical tasks
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Nodal cooperation equilibrium analysis in multi-hop wireless ad hoc networks with a reputation system
PublicationMotivated by the concerns of cooperation security, this work examines selected principles of state-of-the-art reputation systems for multi-hop ad hoc networks and their impact upon optimal strategies for rational nodes. An analytic framework is proposed and used for identification of effective cooperation-enforcement schemes. It is pointed out that optimum rather than high reputation can be expected to be sought by rational nodes.
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Knowledge management and knowledge security—Building an integrated framework in the light of COVID‐19
PublicationAbstract. This paper presents a framework of knowledge risk management in the face of the COVID-19 crisis, derived from the literature on knowledge management, knowledge security and COVID-19. So far, both researchers and practitioners have focused on knowledge as an asset and their efforts have been aimed at the implementation of knowledge management in various organizational contexts. However, with increasing threats related...
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Emergent approach to Knowledge Management by Small Companies: multiple case-study research
PublicationPurpose: The aim of this paper is to examine knowledge management approach followed by small companies on the example of firms from the knowledge-intensive business services (KIBS) sector. Design/methodology/approach: The study is based on the results of a qualitative survey involving 12 owners and managers of small companies operating in the KIBS sector. The survey uses the case study method. Findings: The findings confirm that...
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Fake VIP Attacks and Their Mitigation via Double-Blind Reputation
PublicationIn a generic setting subsuming communication networks, resource sharing systems, and multi-agent communities, a client generates objects of various classes carrying class-dependent signatures, to which a server assigns class-dependent service quality. A Fake VIP attack consists in false declaration of a high class, with an awareness that detection of object signature at the server side is costly and so invoked reluctantly. We show...
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Resourcing in social enterprise – content analysis of 'good practices' profiled in 'Atlas of social economy' in Poland
PublicationThe aim of this paper is to analyze and show what processes accompany resource mobilization among social enterprises. For this, the author uses a sample of 25 ‘good practice’ examples selected and presented in ‘Atlas of social economy’ in Poland, in the most popular and well-established knowledge base web portal on social economy and social enterprise in Poland. The author makes an attempt at deconstructing the profiles of the...