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Search results for: HOTEL SERVICE, EXPERIENCE ECONOMY, EXPERIENCE MARKETING, CUSTOMER EXPERIENCE MANAGEMENT, EXTRAORDINARY EXPERIENCE
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Preprzedsiębiorczość
PublicationKsiążka składa się z czterech rozdziałów, poprzedzonych wstępem i zwieńczonych częścią podsumowującą całość. Rozdział pierwszy nakreśla tło dla dalszych rozważań. W rozdziale tym wyodrębniono trzy zasadnicze ujęcia: ujęcie ekonomiczne, ujęcie psychologiczne oraz socjologiczno-kulturowe. W dalszej części tego rozdziału przeanalizowano związki między przedsiębiorczością a wzrostem gospodarczym. Wskazano także mniej znane kierunki...
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Simulation of the IT Service and Project Management Environment
PublicationThe authors of this paper present a simulation of the socio-technical system in which teams of students – regarded as low-maturity organizations – were given a task to utilize the (relatively) mature technologies that support IT project and service management. The experiment consisted of the following phases: teams formation, introduction to technologies used during the simulation, performing a set of reactive and proactive service...
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Estimation of autotrophic maximum specific growth rate constant-experience from the long-term operation of a laboratory-scale Sequencing Batch Reactor System
PublicationW pracy wykorzystano wyniki badań z długookresowej eksploatacji laboratoryjnego reaktora typu SBR do estymacji stałej szybkości przyrostu bakterii nitryfikacyjnych. Badania obejmowały zarówno pomiary empiryczne (doświadczenia przy niskim stosunku substratu do biomasy) oraz symulacje komputerowe. Do symulacji dynamicznych wykorzystano jedną wartość współczynnika = 1,2 1/d, pomimo różnych wartości mierzonych jednostkowych szybkości...
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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THE ROLE OF THE POLISH UNIVERSITIES IN SHAPING A NEW MOBILITY CULTURE - ASSUMPTIONS, CONDITIONS, EXPERIENCE. CASE STUDY OF GDANSK UNIVERSITY OF TECHNOLOGY, CRACOW UNIVERSITY OF TECHNOLOGY AND SILESIAN UNIVERSITY OF TECHNOLOGY
PublicationThe article expresses an idea of the privileged role of universities in the process of shaping the new culture for urban mobility. Mobility management of the academic community is adopted in order to indirectly influence a wider group of the population. The aim of the study was to investigate the situation at the Polish universities and the willingness of their authorities to implement integrated tools to manage the transportation...
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Technical aspects of nasal cavity surgery through the Le Fort I down-fracture approach: An otolaryngologist’s point of view based on 90 patients’ experience
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Marketing a społeczna odpowiedzialność biznesu – sprzeczne idee?
PublicationNegatywny wizerunek marketingu postrzeganego jako koncepcja kreująca nowe potrzeby i nakłaniająca klientów do zwiększania konsumpcji spowodował, że marketing wydaje się być sprzeczny z ideą rozwoju zrównoważonego i społecznej odpowiedzialności biznesu. W artykule przedstawiono rozważania czy rzeczywiście tak jest i czy stosowanie działań marketingowych jest rozbieżne z celami rozwoju zrównoważonego . Stwierdzono, że realizowanie...
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The role of non-profit open access journals in building the country's scientific potential: Reflections on ten years of the International Journal of Pedagogy, Innovation and New Technologies experience
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Sustainable Waste Management for Implementation of a Circular Economy Model in a Port
PublicationThe manuscript presents the management of waste from marine vessels and cargo handling companies in a selected European Union port. The main objective of the paper is to analyse and evaluate the existing waste management model in the port of Szczecin in the context of circular economy. The expert research carried out is aimed, inter alia, at identifying which of the solutions currently in use need to be improved from an environmental...
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The role of resilience in explaining hotel growth: A fuzzy-set QCA approach
PublicationPurpose: Due to the detrimental effects of the recent pandemic on the hotel sector, hotel resilience research and its impact on hotel recovery have received lots of academic attention. However, a sustainable perspective on hotel resilience, as an approach for investigating its impact on long-term hotel growth, has been largely overlooked in the hospitality resilience literature. Therefore, this paper aims to address the research...
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Inbound marketing a skuteczna komunikacja marketingowa
PublicationCelem artykułu jest ukazanie koncepcji inbound marketing jako przykładu nowego podejścia do planowania i realizacji polityki komunikacji marketingowej w Internecie. Współcześnie klienci nie chcą być atakowani nachalną reklamą lub zanudzani przez nieatrakcyjne treści. Odwracają się od marek, które prowadzą z nimi komunikację jedynie przy użyciu tradycyjnych działań komunikacji marketingowej. Znane organizacje wykorzystują do promowania...
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Overview of Knowledge Management in Occupational Safety, Health, and Ergonomics
PublicationOccupational safety, health, and ergonomics (OSHE) are strategic pillars of contemporary organizations. In order to provide safer workplace, it is vital to manage the organizational knowledge, so that effective decision making along with absolute compliance to standards can be executed. The critical challenge for OSHE in modern industry is management of existing individual knowledge (experience), structure knowledge, and organizational...
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Doświadczanie bólu a aktywność fizyczna u osób z chorobą dyskową odcinka krzyżowo – lędźwiowego kręgosłupa/ Experience of pain and physical activity in people suffering from the disc disease of the lumbosacral spine
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Etyka marketingu - czy marketing jest etyczny?
PublicationOd jakiegoś czasu pojawiają się krytyczne głosy wobec marketingu, jako działań nieetycznych, wycelowanych przeciwko klientom i społeczeństwu jako całości. Można stwierdzić, że wizerunek marketingu jest w tym kontekście negatywny. Celem artykułu jest próba odpowiedzi na pytanie czy marketing jest etyczny. Stwierdzono, że istotą marketingu jest dbanie o dobro interesariuszy przedsiębiorstw oraz łączenie interesu firmy, klientów...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublicationThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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Aspect-Oriented Management of Service Requests for Assurance of High Performance and Dependability
PublicationA new approach to service requests management in case of insufficient hardware resources is proposed. It is based on wide aspects of requests analysis and it assures reliable and fast access to priority services. Requests are analyzed for, among others, time of occurrence, category of user who made the request, type of service, current system load and hardware utilization. Deterministic but dynamic rules help to manage system load...
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Topological extraordinary optical transmission
PublicationΤhe incumbent technology for bringing light to the nanoscale, the near-field scanning optical microscope, has notoriously small throughput efficiencies of the order of 10^4-10^5 or less. We report on a broadband, topological, unidirectionally guiding structure, not requiring adiabatic tapering and, in principle, enabling near-perfect (∼100%) optical transmission through an unstructured single arbitrarily subdiffraction slit at...
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Services Marketing Influence On Marketing Theory Evolution,
PublicationThe discovery of differences between tangible goods and services in the 1970s was one of the most landmark moments in the history of marketing with an emphasis being shifted to the need for using different/diversified marketing activities while dealing with various industries and types of products. The objective of this article is to briefly characterise the evolution of the marketing thought and to present the crucial influence...
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Integration of Lean Manufacturing with ISO Management Systems in Enterprise
PublicationLean manufacturing [LM], quality management system and environmental management system are clear initiatives with a goal of improving effectiveness and efficiencies of organizations. Many organisations tackle lean philosophy, ISO standards individually but this kind of attempt do not focus on the synergy and the advantage from the potential collaboration. This paper aims to present the possibility of integration Lean Management...
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Smart Innovation Management in Product Life Cycle
PublicationThe present paper proposes a framework for smart innovation management of the product using a Smart Knowledge Management System comprising Set of Experience Knowledge Structure (SOEKS) and Decisional DNA. This proposed system will allow the entrepreneurs and organizations to perform the innovation process technically and quickly as this framework will store knowledge as well as experiences of the past innovations done in various...
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Promotion and its tools in territorial marketing
PublicationCelem artykułu jest przedstawienie instrumentów promocji, które jednostki samorządu terytorialnego mogą wykorzystywać w kształtowaniu i przy realizacji strategii marketingowej. W artykule przeanalizowano zestaw pięciu podstawowych narzędzi promocji, do których zalicza się reklamę, public relations i publicity, promocję sprzedaży oraz sprzedaż osobistą. Wymienioną grupe rozszerzono o marketing bezpośredni, który przedstawiono z...
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Possibilities of applying standard tools of promotion in place marketing
PublicationThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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Challenges in providing support for management of evidence-based arguments
PublicationThe paper considers selected challenges related to the application of evidence based arguments and maps them on the tool support level. In particular, we consider: communication and teamwork, handling large arguments, evidence management and integration, argument assessment and communication, change control and reporting, evidence reuse, user data security and argument portfolio management. Then we explain how these challenges...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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Challenges of branding and marketing of clusters
PublicationClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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MARKETING STRATEGY - SPACE AS A PRODUCT.ARCHITECTURE AS A MARKETING DEVICE.
PublicationSpace has its measurable financial value. From the economic point of view place can be treated as a product that fights for appearing in tourists' and investors' consciousnesses. Space - treated as the object of demand and supply - becomes an element in a marketing game. To reach its maximal value the given space should be competitive to other spaces, from which it wants to stand out. However, in the field of architecture - and...
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Trust, Collaborative Culture and Tacit Knowledge Sharing in Project Management–a Relationship Model
PublicationThe aim of this research is to study the relationship between Trust, Collaborative Culture, and Tacit Knowledge Sharing in Project Management as a source of Team Creativity in the context of delivering value through knowledge. For this purpose authors conducted a study of 514 Polish professionals with different functions and experience in managing projects in construction industry. The data collected during the study has been analysed...
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Adapting new tools of urban freight management based on Gdynia’s dedicated delivery bays example – an analysis of the process
PublicationThe article presents an analysis of a process which ultimately helped Gdynia to designate pilot delivery sites in its downtown area using international experience. A verification was conducted of policy transfer theory and its practical implementation based on an URBACT Freight Tails project. While the choice of the solution was based on critical analysis of existing practical examples, it needed to be adapted to the local conditions...
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Designing effective educational games - a case study of a project management game
PublicationThis paper addresses the issues of designing effective educational games. We aim at investigating how the cognitive, behavioral and emotional aspects of the games influence their educational effectiveness. The results were obtained with an observational user experience study extended with affect analysis carried out for a project management game GraPM. We analyzed the...
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Scaling scrum with a customized nexus framework: A report from a joint industry‐academia research project
Publicationespite a wide range of scaling frameworks available, large-scale agile transformations are not straightforward undertakings. Few organizations have structures in place that fit the predefined workflows – while once one applies an off-the-shelf framework outside of its prescribed process, guidance quickly runs out. In this paper, we demonstrate how to instantiate a method configuration process using a lightweight experimental approach...
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Credibility of Business Operations via Internet: Customer Perspective
PublicationTourism plays an important role in economy of Mediterranean countries. Year after year, more and more people spend or like to spend their vacations (and money) in the Mediterranean region. Hiring private apartments or houses by individual persons for themselves and their families becomes more and more popular way of vacation arrangement and, in the result, constitutes an important factor of the countries' incomes. Versatile and...
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Supporting Management Decisions with Intelligent Mechanisms of Obtaining and Processing Knowledge
PublicationThis paper is a summary of the authors' work on a model of support for decision processes in organisation management. Key decisions in organisations are often made without sufficient knowledge and by people lacking the proper qualifications and experience. Without full support in decision processes, true threats to organisations are created. Therefore, to support decision processes in numerous organisations, apart from experts...
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The potential of web awareness as a determinant of dually defined customer value
PublicationIn the conditions of increasing demand barrier, the enterprise’s basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into...
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SMART SHOP SERVICES FOR BUILDING CUSTOMER-ORIENTED SCENARIOS
PublicationThe shops of today mostly support the customer by offering him or her products based on basic relationships between products viewed or ordered by users with similar tastes. This common approach may fail in many cases especially when the user does not have sufficient knowledge about the market, or when he or she wants to build a set of products in more than one shop. New categories of smart shop services are proposed in order to...
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Marketing miedzynarodowy
Publication4.2. Cena - w podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny4.3. Dystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji,...
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Urban Mentoring as a new polish management technique in participatory planning
PublicationA decade of experience in implementation of numerous urban modernization projects in Poland resulted in a lively debate on socialization of the planning process, in which the matter of the public space quality has become the center of gravity. In those years, transformation from the classic administrative model of „bureaucracy planning” to the model of „management planning” has not been complete. The socialist primacy of the public...
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E-Learning Service Management System For Migration Towards Future Internet Architectures
PublicationAs access to knowledge and continuous learning are among the most valuable assets in modern, technological society, it is hardly surprising that e-learning solutions can be counted amongst the most important groups of services being deployed in modern network systems. Based on analysis of their current state-of-the-art, we decided to concentrate our research and development work on designing and implementing a management system...
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Współdziałanie planowania przestrzennego ląd-woda: jak wykorzystać doświadczenia pilotażowego planu zagospodarowania dla zachodniej części Zatoki Gdańskiej = Co-operation/coexistence of land based and marine spatial planning - how to use the MSP Western Gulf of Gdańsk pilot plan experience
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Marketing szkół wyższych - model budowania relacji ze studentami
PublicationWiedza na temat marketingu w szkołach wyższych wciąż znajduje się we wstępnej fazie, jest niepełna i niespójna. Brakuje zwłaszcza modeli teoretycznych uwzględniających naturę usług edukacyjnych szkolnictwa wyższego. Dla tego sektora powinna być wypracowana specjalna koncepcja marketingowa, wypływająca ze skomplikowanej natury edukacji wyższej. W literaturze dotyczącej marketingu szkolnictwa wyższego najczęściej można spotkać odwołania...
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Marketing usług w języku cybernetyki.
PublicationW artykule zaproponowano koncepcję systemu marketingu usług na przykładzie firmy usługowej składającej się z kierownika i personelu świadczącego usługi. W zakresie tego systemu wyróżniono marketing wewnętrzny (mix I), marketing zewnętrzny (mix II) oraz marketing interakcyjny (mix III).
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Project- and service oriented thinking in engineering management education
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Marketing zewnętrzny : promocja
PublicationW opracowaniu omówiono pojęcie promocji, a także miejsce, jakie zajmuje ona w marketingu-mix. Szczególną uwagę poświęcono rozróżnieniu pomiędzy promocją a często utożsamianą z nią komunikacją marketingową. W dalszej części scharakteryzowano instrumenty promotion-mix: reklamę, public relations, promocję sprzedaży, marketing bezpośredni, sprzedaż osobistą i sponsoring.
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Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives
PublicationWhile previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...
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EXTRAORDINARY RAINFALLS IN GDANSK (NORTHERN POLAND) IN THE 21ST CENTURY
PublicationIn the 21st century Gdansk had been affected by two rainfall events with a total precipitation amount of over 120 mm each. Rainfall parameters exceeded the regional values of the rain occurring once every 100 years. At the meteorological station of Gdansk University of Technology, July 9th 2001 was recorded 123.5 mm and July 14th 2016, 150.8 mm rainfall (within 24 hours observation period). Despite the same seasons of summer months...
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Modernized cathodic protection system for legs of the production rig – Evaluation during ten years of service
PublicationThe modernization of cathodic protection system of the Baltic Beta platform legs is described. It was that the sacrificial anodes cone-shaped groups were to be placed on the seabed at a depth of 80 m. The measurements results of cathodic protection effectiveness during its ten-years operation are presented. The effectiveness was assessed based on the potential value along the entire length of the legs from the sea surface to the...
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The role of ergonomics in architectonic and marketing operations
PublicationThe 20th century, along with the development of mass culture, brought a rapid increase of marketing communications significance. At first, this branch of art had an informational function associated with advertising operations. Nowadays, an increase of marketing specialists’ interest in influencing a human being by the space they stay in may be observed. Ergonomics plays an important role in such operations. The aim of this article...
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Ontology of economy as the basis of Peter Koslowsk's ''Ethical economy''
PublicationArtykuł daje prezentacje i komentarz rozdziału o ontologicznych przesłankach teorii ekonomicznych z pracy Petera Koslowskiego ''Zasady etycznej ekonomii (''Princiles''of Ethical Economy, Kluwer Academic Publishers, 2001).
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Intelligent Decision Forest Models for Customer Churn Prediction
PublicationCustomer churn is a critical issue impacting enterprises and organizations, particularly in the emerging and highly competitive telecommunications industry. It is important to researchers and industry analysts interested in projecting customer behavior to separate churn from non‐churn consumers. The fundamental incentive is a firm’s intent desire to keep current consumers, along with the exorbitant expense of gaining new ones....
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Marketing relacji : Geneza relationship marketing i jego cele
PublicationRozdział piąty opracowania dotyczy marketingu relacji. W pierwszym podrozdziale tego rozdziału prezentowana jest geneza relationship marketing. Interpretowane jest, w oparciu o definicje L. Berry'ego, A. Payne'a oraz M. Rydla i S. Ronkowskiego, pojęcie marketingu relacji. Dokonywana jest także prezentacja celów jakie stawiane są przed omawianą koncepcją. Cele te są charakteryzowane w oparciu o model sześciu rynków, model Gummessona,...
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Integration of cloud-based services into distributed workflow systems: challenges and solutions
PublicationThe paper introduces the challenges in modern workflow management in distributed environments spanning multiplecluster, grid and cloud systems. Recent developments in cloud computing infrastructures are presented and are referring howclouds can be incorporated into distributed workflow management, aside from local and grid systems considered so far. Severalchallenges concerning workflow definition, optimisation and execution are...