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Search results for: HUMAN BRAND, PERSONAL BRANDING, BRAND AUTHENTICITY
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Examining Acoustic Emission of Engineered Ultrasound Loudspeakers
PublicationMeasurement results of the sound emitted from an ultrasound custom-made system with high spatial directivity are presented. The proposed system is using modulated ultrasound waves which demodulate in nonlinear medium resulting in audible sound. The system is aimed at enhancing the users’ personal audio space, therefore the measurements are performed using the Head and Torso Simulator which provides the realistic reproduction of...
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Measurements and Simulations of Engineered Ultrasound Loudspeakers
PublicationSimulation and measurement results of the sound emitted from an ultrasound custom-made system with high spatial directivity are presented. The proposed system is using modulated ultrasound waves which demodulate in nonlinear medium resulting in audible sound. The system is aimed at enhancing the users’ personal audio space, therefore the measurements are performed using the Head and Torso Simulator which provides realistic reproduction...
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Las pełen muzyki:Unikatowe walory architektury Opery Leśnej w Sopocie, dawniej i obecnie
PublicationZakończona sukcesem współczesna modernizacja architektury , konstrukcji i elementów nowej estetyki kultowego obiektu Opery Leśnej w Sopocie daje podstawę do snucia optymistycznych wniosków na temat przyszłości rozwoju kultury muzycznej w szerokim tego słowa znaczeniu Cała.przestrzeń nowoczesnego funkcjonalnego obiektu o innowacyjnej konstrukcji zadaszenia nad sceną i powiększoną 5000 miejs- widownią ,jest nową atrakcja...
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The potential of LC–MS technique in direct analysis of perfume content
PublicationPerfumes are products that consist of a wide range of natural and synthetic compounds. Due to complex composition, the determination of their ingredients is a difficult task. Most of the perfume components are either volatile or semi-volatile; however, most of the attention has been paid to volatile ones, and thus, gas chromatography or electronic noses are generally used. Nevertheless, in this study, liquid chromatography coupled...
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The flavour of fruit spirits and fruit liqueurs: a review
PublicationFruit spirits and liqueurs are among the most popular spirit-based beverages made from fruits such as plums, cherries, melon, apple, citrus and pear. The types of fruits and production methods have a great significance for the quality of the final product. The production process of spirits consists of the following stages: fermentation, distillation and maturation. For this reason scientists started to investigate the composition...
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Spotkanie z cyklu: „Za kulisami biznesu” – Magdalena Głomska
EventsOtwarte spotkanie z cyklu: "Za kulisami biznesu". Gościem będzie Magdalena Głomska, CEO/Dyrektor Zarządzający „Digital & Brand”. Temat spotkania: Jak zamienić pracę w korporacji na własny biznes w czasie Covid?
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Koncepcja analizy stanów emocjonalnych użytkowników w kontekście systemów zabezpieczeń transportowych
PublicationAutorzy, przywołując własne i światowe badania nad rozpoznawaniem emocji ludzkich z obrazu twarzy, wskazują na możliwość zastosowania algorytmów komputerowych i ich implementacji w komputerach osobistych (i innych urządzeniach personalnych wyposażonych w dostatecznie silny procesor obliczeniowy). Zastosowanie takiego rozwiązania może poprawić bezpieczeństwo użytkowania urządzeń, maszyn i pojazdów, których operatorzy muszą gwarantować...
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Seminarium „Dzień dobry Biznes
EventsBank Gospodarstwa Krajowego, Urząd Marszałkowski Województwa Pomorskiego oraz Politechnika Gdańska serdecznie zapraszają na seminarium dla studentów i absolwentów „Dzień dobry Biznes”.
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Unconventional and user-friendly sampling techniques of semi-volatile organic compounds present in an indoor environment: An approach to human exposure assessment
PublicationThe commonly applied solutions used to assess the potential risk of human exposure to semi-volatile organic compounds (SVOCs) are based on the investigation of biological samples collected in an invasive or non-invasive manner. For SVOCs, which are typically introduced to humans through the respiratory system, dermal adsorption, or digestive system, sampling solutions generally used in the indoor environments are classified as...
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Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych
PublicationNie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...
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CROWDSOURCING A KOMUNIKACJA Z KONSUMENTAMI
PublicationRozdział prezentuje wybrane modele komunikacji w Internecie oraz crowdsourcing jako nową metodę pozyskiwania pomysłów i informacji od konsumentów. W ciągu ostatnich 5 lat rozwój technologii komunikacyjnych znacząco zmienił sposób komunikowania się ludzi, a w konsekwencji również organizacji z konsumentami. Nie tylko firmy z branży IT mogą wzmocnić swoją markę, reputację oraz zwiększyć przychody dzięki opracowaniu atrakcyjnej, społecznie...
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Social Differentiation of the Perception and Human Tissues Donation for Research Purposes.
PublicationThe willingness to donate human biological material for research purposes is shaped by socio-cultural factors; however, there is a lack of studies analysing the social perception of different human tissues, which may affect such willingness. This study aimed to distinguish different sociocultural categories of human tissues and types of potential donors based on their willingness to donate material. Quantitative research was...
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Use of the AHP Method for Preference Determination in Yacht Design
PublicationA sailing yacht is a human-centred product, the design of which revolves primarily around the wants and desires of the future owner. In most cases, these preferences are not measurable, such as a personal aesthetic feeling, or a need for comfort, speed, safety etc. The aims of this paper are to demonstrate that these preferences can be classified and represented numerically, and to show that they are correlated with the type...
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Use of the AHP Method for Preference Determination in Yacht Design
PublicationA sailing yacht is a human-centred product, the design of which revolves primarily around the wants and desires of the future owner. In most cases, these preferences are not measurable, such as a personal aesthetic feeling, or a need for comfort, speed, safety etc. The aims of this paper are to demonstrate that these preferences can be classified and represented numerically, and to show that they are correlated with the type of...
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City as a product. Architecture as an Economic Instrument. Are Global Cities People-Friendly Places?
PublicationWhile spending time in our everyday urban environment do we ever think how particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place can be treated as a product that fights for appearing in tourists’ and investors’ consciousnesses. Space - treated as an object of demand and supply - becomes an element in a marketing game. To reach its...
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Prosociality in relation to developmental tasks of emerging adulthood
PublicationProsociality, understood as the capacity to act in a way that benefits others, is an important feature for emerging adults to fulfill their personal needs and fulfill developmental tasks. This life period is a time of exploration within various areas of life, enabling individuals to try out and choose own worldview, lifestyle, work and preferred patterns of interpersonal relationships. This review aims at bringing together the...
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The exposure to UV filters: Prevalence, effects, possible molecular mechanisms of action and interactions within mixtures
PublicationSubstances that can absorb sunlight and harmful UV radiation such as organic UV filters are widely used in cosmetics and other personal care products. Since humans use a wide variety of chemicals for multiple purposes it is common for UV filters to co-occur with other substances either in human originating specimens or in the environment. There is increasing interest in understanding such co-occurrence in form of potential synergy, antagonist,...
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Sztuka jako wartość w procesie rewitalizacji przestrzeni miejskiej na przykładzie wybranych elewacji Drogi Królewskiej w Gdańsku
PublicationCelem niniejszej publikacji jest zwrócenie uwagi na rewitalizację przestrzeni miejskiej za pomocą elementów artystycznych, występujących w elewacjach architektonicznych Głównego Miasta w Gdańsku. Sztuka, która zaistniała w elewacjach odbudowywanego w latach pięćdziesiątych Głównego Miasta, dzięki gdańskim artystom, zaowocowała nowymi relacjami twórczymi pomiędzy architekturą a sztuką. Ze względu na ograniczone ramy artykułu, przedstawiamy...
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Distinctive facades of commercial buildings and the quality of public space,
PublicationMutual relations between the retail center and public spaces of the city are varied. They depend on the type and size of the commercial structure. Other ones are for multifunctional shopping centers and other for high streets. In megastores and shopping malls the essential for their functioning is their interior and entrance, which is sometimes the only place of interpenetration of the commercial structure with the surrounding...
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Absorption spectroscopy setup for determination of whole human blood and blood–derived materials spectral characteristics
PublicationA dedicated absorption spectroscopy system was set up using tungsten-halogen broadband source, optical fibers, sample holder, and a commercial spectrometer with CCD array. Analysis of noise present in the setup was carried out. Data processing was applied to the absorption spectra to reduce spectral noise, and improve the quality of the spectra and to remove the baseline level. The absorption spectra were measured for whole blood...
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Optoelectronic device for hematocrit measurements
PublicationAn optoelectronic system for measurements of hematocrit level (HCT) in the whole human blood is presented. Proposed system integrates a dedicated optoelectronic sensor, a microcontroller and a small LCD display in a low cost, battery-powered, handheld device. Chosen method for determining blood hematocrit level is based on optical properties of whole blood in visible and NIR wavelength range. Measurements with the use of proposed...
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Advanced Oxidation Processes for the Treatment of Contaminants of Emerging Concern
PublicationThe application of contaminants of emerging concern (CEC) such as pharmaceuticals and personal care products (PPCPs), pesticides, plasticizers, endocrine disruptors, surfactants, flame retardants and polycyclic aromatic hydrocarbons (PAHs) became an indispensable requirement of the current era. Although the CEC are useful for wide-spectrum purposes, they can also result in undesirable effects on human health and other animals....
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Stream Reasoning to Improve Decision-Making in Cognitive Systems
PublicationABSTRACT Cognitive Vision Systems have gained a lot of interest from industry and academia recently, due to their potential to revolutionize human life as they are designed to work under complex scenes, adapting to a range of unforeseen situations, changing accordingly to new scenarios and exhibiting prospective behavior. The combination of these properties aims to mimic the human capabilities and create more intelligent and efficient...
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Image Representation for Cognitive Systems Using SOEKS and DDNA: A Case Study for PPE Compliance
PublicationCognitive Vision Systems have gained significant interest from academia and industry during the past few decade, and one of the main reasons behind this is the potential of such technologies to revolutionize human life as they intend to work under complex visual scenes, adapting to a comprehensive range of unforeseen changes, and exhibiting prospective behavior. The combination of these properties aims to mimic the human capabilities...
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Use of optical skin phantoms for calibration of dermatological lasers
PublicationA wide range of dermatological diseases can be efficiently treated using laser heating. Nevertheless, before the new laser is introduced into clinical practice, its parameters and ability to interact with human skin have to be carefully examined. In order to do that optical skin phantoms can be used. Such phantoms closely imitate the scattering and absorption properties of real human skin tissue along with its thermal properties,...
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Pharmaceuticals and other contaminants of emerging concern in Admiralty Bay as a result of untreated wastewater discharge: Status and possible environmental consequences
PublicationConsidering how the impact of human activity in Antarctica is growing, the aim of this study was to conduct the first assessment of pharmaceuticals and personal care products (PPCPs), other emerging contaminants (ECs), and antibiotic resistance genes present in the western shore of the Admiralty Bay region of King George Island. In total, more than 170 substances were evaluated to assess the potential environmental risks they pose...
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A Review of Recent Advances in Human-Motion Energy Harvesting Nanogenerators, Self-Powering Smart Sensors and Self-Charging Electronics
PublicationIn recent years, portable and wearable personal electronic devices have rapidly developed with increasing mass production and rising energy consumption, creating an energy crisis. Using batteries and supercapacitors with limited lifespans and environmental hazards drives the need to find new, environmentally friendly, and renewable sources. One idea is to harness the energy of human motion and convert it into electrical energy...
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”Rozpocznij karierę z firmą Marion” – spotkanie online
Events5 kwietnia br. Biuro Karier PG wraz z przedstawicielami firmy Marion zapraszają na spotkanie „Rozpocznij karierę z firmą Marion”.
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Zarządzanie tożsamością w organizacjach na różnych poziomach zagregowania
PublicationNiniejszy artykuł stanowi naukową refleksję nad pojęciem tożsamości grupowej, odnoszonej do przedsiębiorstw oraz ich agregatów, określanych przez autorkę mianem „organizacji na wyższych poziomach zagregowania”. Głównym celem artykułu jest przegląd literatury z zakresu tożsamości przedsiębiorstwa, a na tej podstawie próba ustalenia czym jest taka tożsamość i co się na nią składa. Na wstępie autorka przedstawia definicje tożsamości...
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Factors of successful client co-production in knowledge-intensive business services
PublicationPurpose This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Design/methodology/approach The paper is based on an in-depth...
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Client co-production in knowledge-intensive business services (KIBS): Case study analysis
PublicationPurpose: This paper aims to explore the topic of client co-production in knowledge-intensive business services (KIBS). The paper first sketches a theoretical background and reviews previous studies on factors affecting successful client co-production in such companies and then examines these factors via case study research among a small KIBS company and its five customers. Methodology: The paper is based on an in-depth analysis...
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Urban lighting masterplan – origins, definitions, methodologies and collaborations
PublicationAwareness of the significance and benefits of properly designed urban lighting masterplans has been growing since the early 21 st century. There are many factors driving this notable change, such as developments in lighting technology, energy conservation, city branding design and economics, environmental impacts, human health and wellbeing, and people-oriented sociological aspects. As the profession of ‘independent urban lighting...
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Technical Engine for Democratization of Modeling, Simulations, and Predictions
PublicationComputational science and engineering play a critical role in advancing both research and daily-life challenges across almost every discipline. As a society, we apply search engines, social media, and se- lected aspects of engineering to improve personal and professional growth. Recently, leveraging such aspects as behavioral model analysis, simulation, big data extraction, and human computation is gain- ing momentum. The nexus...
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Application of passive sampling techniques as a usable tool in the field of environmental quality monitoring
PublicationAnalysis of literature data published for the past 20 years leads to the conclusion, that passive sampling technique has been developing very quickly and is commonly used in the field of monitoring pollutants in air, water and soil environment. The popularity of application of passive sampling techniques in analytical and environmental chemistry results from its many advantages e.g.: Simplicity in use, low costs of exploitation,...
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Visual Content Representation for Cognitive Systems: Towards Augmented Intelligence
PublicationCognitive Vision Systems have gained significant attention from academia and industry during the past few decades. One of the main reasons behind this interest is the potential of such technologies to revolutionize human life since they intend to work robustly under complex visual scenes (which environmental conditions may vary), adapting to a comprehensive range of unforeseen changes, and exhibiting prospective behavior. The combination...
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Modelling Of Commercial Websites. A New Perspective On Usability And Customer Relation
PublicationFrom an economic point of view, a critical aspect of online services is their ability to retain customers. The aim of presented study was the use of a layered model VIPR (Visual - Interaction - Process - Relation ) for commercial services online. The indicator of trust and establishing lasting relationships were assessment achieved from experienced users of commercial online services (n = 207), obtained by means of Web Credibility...
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Digital Innovations and Smart Solutions for Society And Economy: Pros and Cons
PublicationRecent developments in artificial intelligence (AI) may involve significant potential threats to personal data privacy, national security, and social and economic stability. AI-based solutions are often promoted as “intelligent” or “smart” because they are autonomous in optimizing various processes. Be-cause they can modify their behavior without human supervision by analyzing data from the environ-ment, AI-based systems may be...
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The role of rewards and demands in burnout among surgical nurses
PublicationObjective: Job rewards have both, an intrinsic and an extrinsic motivational potential, and lead to employees’ development as well as help them to achieve work goals. Rewards can balance job demands and protect from burnout. Due to changes on the labour market, new studies are needed. The aim of our study was to examine the role of demands and individual rewards (and their absence) in burnout among surgical nurses. Materials and...
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House dust as a source of analytical information on concentration of polybrominated diphenyl ethers (PBDEs) - first approach
PublicationPolybrominated diphenyl ethers (PBDEs), which are best recognized as flame retardants, were in 2001, by virtue of Stockholm Convention, listed in a group of Persistent Organic Compounds (POPs). Increasing concentration levels of PBDEs, reported in human tissues (e.g., blood, serum, breast milk, etc.) haverecently caught worldwide concern due to their potential tendency to disrupt thyroid hormones, neurobehavioral deficits and endocrine...
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Neurodiversity and remote work in times of crisis: lessons for HR
PublicationPurpose The rich qualitative study builds on 11 semi-structured interviews with nine neurodivergent employees and two business professionals supportive of neurodiversity to understand the lived experiences of dealing with crisis in a remote working environment. Design/methodology/approach The purpose of the reported research is to understand how neurominorities experience remote working in the times of crisis and what the implications...
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Analysis of the influence of polystyrene microplastics and their derivatives on the DNA of human colon epithelial cells HT29 with the comet assay
PublicationWe have been using plastic for almost a century and nowadays a lot of them circulates as pollutants in the environment and still defragmenting to micro and nanoscale. The exposition through the food chain and its precise impact on human health is still not clear. In our study, we tested real food packaging after contact with food products and real thermoinsulation and environmental samples of polystyrene in different model liquids,...
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WEB-CAM AS A MEANS OF INFORMATION ABOUT EMOTIONAL ATTEMPT OF STUDENTS IN THE PROCESS OF DISTANT LEARNING
PublicationNew methods in education become more popular nowadays. Distant learning is a good example when teacher and student meet in virtual environment. Because interaction in this virtual world might be complicated it seems necessary to assure as much methods of conforming that student is still engaged in the process of learning as it is possible. We would like to present assumption that by means of web-cam we will be able to track facial...
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Attitudes of Polish physicians, nurses and pharmacists towards the ethical and legal aspects of the conscience clause
PublicationBackground: While healthcare professionals’ right to invoke the conscience clause has been recognised as a fundamental human right, it continues to provoke a heated debate in Polish society. Although public discourse is filled with ethical and legal considerations on the conscience clause, much less is known about the attitudes of healthcare professionals regarding that matter. The aim of this study was therefore...
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The effects of relational and psychological capital on work engagement: the mediation of learning goal orientation
PublicationPurpose – This paper proposes a research model in which learning goal orientation (LGO) mediates the impacts of relational capital and psychological capital (PsyCap) on work engagement. Design/methodology/approach – Data obtained from 475 managers and employees in the manufacturing and service industries in Poland were utilized to assess the linkages given above. Common method variance was controlled by the unmeasured latent method...
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Człowiek i jego samochód - relacje w strukturach mieszkaniowych w warunkach zrównoważonego rozwoju. Zapis refleksji
PublicationJakość środowiska zbudowanego - przekształcanego i tworzonego dla coraz liczniejszych pokoleń mieszkańców jest przedmiotem wieloletniej i narastającej dyskusji zawodowej środowiska architektonicznego.Ludzka potrzeba samorealizacji poprzez codzienną aktywność, działalność zawodową, przyjmowane role społeczne wpływa na kształtowanie indywidualnych modeli codzienności miejskiej, na decyzje o wyborach miejsca zamieszkania, miejsca...
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Zintegrowane sterowanie systemami zaopatrzenia w wodę pitną
PublicationOptymalne ekonomicznie zaspokojenie w miastach bieżącego zapotrzebowania na wodę pitną tak, aby spełnione były wymagania jakości dostaw oraz jakości samej wody jest złożonym zadaniem. Zarówno aspekty aplikacyjne jak i teoretyczne tego problemu są przedmiotem intensywnych prac prowadzanych w sektorach naukowych i przemysłowych na całym świecie. Prace te finansowane są przez przemysł, komitety naukowe oraz Programy Ramowe Unii Europejskiej....
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40th EASD Annual Meeting of the European Association for the Study of Diabetes
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