Search results for: PERCEIVED BRAND VALUE - Bridge of Knowledge

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Search results for: PERCEIVED BRAND VALUE

Search results for: PERCEIVED BRAND VALUE

  • Urszula Szybowska mgr

    Librarian and English philologist, currently involved in academic library services and training of Polish and international users of the Gdańsk Tech Library, and Erasmus+ mobility projects. International cooperation coordinator at the Gdańsk Tech Library (2017-2020) ; since 2020 Erasmus+ program coordinator at Gdańsk Tech Library ; social media librarian: Facebook (2018-2023, September), Twitter (@LibraryPG - 2017, October - 2023,...

  • Barriers of Cross-cultural Interactions According to the Research Findings

    Publication
    • M. Rozkwitalska

    - Journal of Intercultural Management - Year 2010

    The aim of this article is to label major cultural barriers and to present results of empiricalfindings referring to barriers to intercultural interactions in foreign subsidiaries oftransnational corporations (TNCs). The qualitative research was conducted in TNCs'foreign subsidiaries operating in Poland in the winter of 2009/2010. The articledescribes how the respondents perceived the problems in cooperation with foreigners,defines...

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  • The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion

    Publication

    - Year 2014

    The article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...

  • The function of the sculpture in public space and its reception occupants of the city

    Publication

    Sculpture has been with people for thousands of years. Its destiny, subject and scale have changed over the centuries. Public art, along with sculpture, began to appear in a new form (not only to commemorate important figures and events) only in the 1960s. This paper aims to answer what functions are currently performed by the sculptures located in a public space and how they are perceived by the inhabitants of the city.

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  • Digital Audio Broadcasting or Webcasting: A Network Quality Perspective

    In recent years, many alternative technologies of delivering audio content have emerged, with different advantages and disadvantages. In this paper pros and cons of digital audio broadcasting and webcasting transmission techniques in a network quality perspective are described. A case study of user expectations with respect to currently available services is analyzed, and the perceived quality of real digital broadcasted and webcasted...

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  • Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi

    Publication

    - Year 2013

    Najważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...

  • The community involvement of courts: an action research study in the context of the Polish justice system

    Publication

    - Social Responsibility Journal - Year 2022

    Purpose – As a rule, common courts are hermetic organizations, separated from their stakeholders by procedures based on legal provisions. For these reasons, they are often perceived as unreliable and non-transparent, and as such, they do not inspire trust among stakeholders. The authors posit that the court’s community involvement may lead to the increased accountability and legitimacy of courts, which should in turn result in...

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  • ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH

    Publication

    Celem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...

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  • Quality Aspects in Digital Broadcasting and Webcasting Systems: Bitrate versus Loudness

    In this paper the quality aspects of bitrate and loudness in digital broadcasting and webcasting systems are examined. The authors discuss a survey concerning user preferences related with processing and managing audio content. The coding efficiency of a popular audio format is analyzed in the context of storing media. An objective study on a representative group of signal samples, as well as a subjective study of the perceived...

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  • Share price and capitalization of selected banks in 2007-2012

    Open Research Data
    open access

    The crisis also caused the value as measured by the stock market indices of the 5 largest banks in the US to decline by as much as 18 times. The table below shows the stock exchange valuation of the 5 largest banks, taking into account the period 2007-2012. When analyzing the activities of banks through the prism of the value of their stock exchange...

  • Nonrelational Databases DE 2023_2024

    e-Learning Courses
    • G. Gołaszewski
    • T. Zawadzka

    This course discusses three types of non-relational databases (i.e., document, graph, and key-value). The course is aimed at students in the 5th semester of data engineering.

  • Studying the Behaviour of Pedestrians and Drivers Within Pedestrian Crossings

    Publication

    - Year 2018

    Every third road accident in Poland involves a pedestrian as a participant or, most of the time, a casualty. Pedestrian accidents are usually the result of complex situations and the outcome of a number of factors related to driver and pedestrian behaviour and road infrastructure. Safety depends largely on how well the traffic condition is perceived and on visibility in traffic. The re-lations between pedestrians and motorists...

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  • Politiceskaja pressa o rosijsko-ukrainskich otnoszenijach i sobytiach w Krymu = Polish press covering russian- ukrainian relations and events in Crimea

    The paper made a review of opinions expressed by the most widely read Polish newpapers on the issue of Ukraine-Russian relations and events in Crimea in the period from early December 2013 till late March 2014. The author has brought to light attitudes to the events in Ukraine perceived while having in mind preserving security of Poland in political, economic and societal aspects. The EC policy towards the Russian Federation and...

  • Dataset Relating Collective Angst, Identifications, Essentialist Continuity and Collective Action for Progressive City Policy among Gdańsk Residents

    Publication

    - Year 2022

    This dataset contains the individual responses of 456 residents of Gdańsk who participated in the study. The study was conducted before the second term of the presidential election in Poland in 2020. Demographic variables as well as psychological measures of angst, place attachment, identification in-group continuity and willingness to engage in collective action were collected. We also measured the perception of the risk of...

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  • Big Data i 5V – nowe wyzwania w świecie danych (Big Data and 5V – New Challenges in the World of Data)

    Publication

    - Year 2014

    Rodzaje danych, składające się na zbiory typu Big Data, to m.in. dane generowane przez użytkowników portali internetowych, dane opisujące transakcje dokonywane poprzez Internet, dane naukowe (biologiczne, astronomiczne, pomiary fizyczne itp.), dane generowane przez roboty w wyniku automatycznego przeszukiwania przez nie Internetu (Web mining, Web crawling), dane grafowe obrazujące powiązania pomiędzy stronami WWW itd. Zazwyczaj,...

  • Kacper Radziszewski mgr inż. arch.

    In 2016, he completed his master's studies at the Faculty of Architecture of the Gdańsk University of Technology. Architect. Co-organizer and leader of research workshops in the field of parametric architecture and modern fabrication methods, e.g. at the Faculty of Architecture at the Gdańsk University of Technology, at the Sopot University of Technology, at the Faculty of Architecture at the University of Technology in Bratislava,...

  • Collective angst and collective action for progressive city policies: study2

    Open Research Data
    open access

    Paweł Adamowicz, the liberal mayor of Gdańsk, died on January 14, 2019, after being stabbed by a man who rushed onstage during a charity event. Three studies were carried out to analyze the predictors of willingness to engage in collective action for the support of the progressive city policies he initiated. Since we assumed that the time after the...

  • Oszczędność jako cnota w kształtowaniu wspólnotowego środowiska mieszkaniowego

    Publication

    The principle of conservation (saving) the resources - present in designing - applies to the style and quality of living of the future tenants. But by approving restrictions, they may realize themselves on a different from consumption basis - in a community life, with respect to nature. The element of social participation cannot be absent - the understanding between tenants, adjusting eco-friendly solutions to needs and possibilities...

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  • Yuxin Lu Dr

    Research interests: Gravity Model of Trade; Global Value Chains; Economic Growth; Labor Market; Income Inequalities.

  • Emotional experiences of family caregivers of children with Dravet syndrome

    Publication

    Background: Since the psychosocial implications of Dravet syndrome (DS) are much more serious and far-reaching than in other types of epilepsy, caring for a DS child seriously affects the entire family. This study describes the emotional experiences of family caregivers of DS children and evaluates the way caregiving affects their perceived quality of life. Methods: An anonymous, self-administered...

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  • Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city

    Publication

    Cities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...

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  • Non-relational Databases 2022/2023

    e-Learning Courses
    • G. Gołaszewski
    • T. Zawadzka

    This course discusses the three types of non-relational databases (i.e. document, graph, key-value). The course is aimed at students in the 7th semester of computer science.

  • Non-relational Databases 2023/2024

    e-Learning Courses
    • G. Gołaszewski
    • T. Zawadzka

    This course discusses the three types of non-relational databases (i.e. document, graph, key-value). The course is aimed at students in the 7th semester of computer science.

  • Psychometric properties of the Bern illegitimate tasks scale using classical test and item response theories

    Publication

    - Scientific Reports - Year 2023

    Combining a classical test theory and an item response theory (IRT), this study aimed to investigate the psychometric properties of the Bern Illegitimate Tasks Scale (BITS) by measuring two conceptually separate dimensions capturing unnecessary tasks (perceived by employees as pointless) and unreasonable tasks (perceived as unfairly or inappropriately assigned). Data collected among Polish employees in two samples (N= 965 and N=...

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  • Dagmara Nikulin dr

    Bio: Dagmara Nikulin Dagmara Nikulin has been employed at the Faculty of Management and Economics as a research and teaching assistant professor since 2014. Initially, she worked at the Department of Economic Sciences, and now at the Department of Statistics and Econometrics. She is a graduate of the Faculty of Economics at the Poznań University of Economics (2009) and the Faculty of Social Sciences of the Adam Mickiewicz University...

  • Nonrelational Databases DE 2022_2023

    e-Learning Courses
    • G. Gołaszewski
    • T. Zawadzka

    Within this course the four types of non-relational databases (i.e. document, graph, key-value and column-oriented) are discussed. The course is aimed at students of the 5th semester of data engineering.

  • Paradoxes in the engineering change management process

    Purpose: The main purpose of this paper is to conceptualize and operationalize paradoxes that are significant in the engineering change management (ECM) process. The following research question was stated: What are the paradoxes that influence the ECM process, and how can they be measured? Design/methodology/approach: The study is divided into two parts: conceptualization and operationalization. Conceptualization involved a literature...

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  • The effect of job-related stress on psychological well-being = Wpływ stresu zawodowego na dobrostan psychiczny

    Publication

    - Year 2008

    The aim of the investigation was to evaluate the effect of job stress factors on psychological well-being of firemen. Goldberg's GHQ-12 for well-being evaluation, the Perceived Job Stress Questionnaire by Dudek et al. for job stress assessment, and indicator of participation in traumatic events were used. 19% of the firemen were qualified to the group with increased risk of mental disorders. Occupational stress had a strong impact...

  • Stakeholders Satisfaction Index as an Important Factor of Improving Quality Management Systems of Universities in Poland Stakeholders Satisfaction

    The following article analyses selected methods of assessing the quality of educational services of universities and discusses the role of stakeholders in, required by law, quality assurance and quality management systems according to Common Assessment Framework for education. Furthermore, it presents the Stakeholders Satisfaction Index (SSI) which is an original proposal of an aggregate measure of satisfaction perceived by stakeholders....

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  • Top 10 Iran Import Partners in 2011

    Open Research Data
    open access

    The leader in the supply of goods and services to Iran are the United Arab Emirates. As many as 32% of the total value of imports to Iran comes from this country. This was followed by China, South Korea and Germany. These four largest countries supplied  goods to Iran of nearly 72% of the total value of imports. 

  • Fitting the mobile device characteristics to the user's hearing preferences

    A method for fitting the mobile computer audio characteristics to the user's hearing preferences is proposed. The process consists of two stages: calibration and dynamics processing. During the calibration phase the user performs a loudness scaling test giving their response regarding the perceived loudness. The dynamics processing made on above basis sets the loudness to the most comfortable level. The processing accounts both...

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  • Stakeholders Satisfaction Index as an Important Factor of Improving Quality Management Systems of Universities in Poland

    Publication

    The following article analyses the role of stakeholders in selected methods of assessing the quality of educational services of universities and discusses quality management systems according to Common Assessment Framework for education. Furthermore, it presents the example of method of stakeholder satisfaction measurement called Stakeholders Satisfaction Index (SSI) which is an original proposal of an aggregate measure of satisfaction...

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  • Residents’ Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events

    Publication

    The main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance...

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  • Residents' Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events

    Publication

    The main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance...

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  • Zintegrowane działania komunikacyjne w internecie na przykładzie marki Żywiec Zdrój Smako-Łyk

    Artykuł ma na celu ukazanie przykładów angażowania polskich internautów w kampanie komunikacji marketingowej realizowane dla marki Żywiec Zdrój Smako-Łyk. Analizie poddano treści odnoszące się bezpośrednio do marki oraz wybranych kampanii online prowadzonych w latach 2009–2015. W ostatnich latach w Polsce można obserwować coraz więcej kampanii wykorzystujących potencjał, jaki mają w sobie internauci. Cenne pomysły można pozyskać...

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  • Poland – Iran trade turnover annually in 2009-2014 (millions of USD)

    Open Research Data
    open access

    In 2014, Polish exports to Iran was worth of 34.9 million EUR and imports 22.4 million (the trade turnover exceeded 57 million EUR). Year 2015 did not bring recovery in economic relations - the value of trade exchange exceeded only EUR 60 million. In comparison to 2011 when the total value of bilateral trade reached EUR 167 million. 

  • ISSUES OF CLASSIFICATION FUNCTION CONTINUITY IN ENDOSCOPIC VIDEO CLASSIFICATION

    Publication

    In the article a new way of analyzing the properties of feature vector functions (FVF) and classiers of images in a video stream is proposed. The general idea is based on focusing of the perceived continuity of the FVF and classier functions. Issues related to creating an exact mathematical model are discussed and a simplied solution is proposed. An exemplary algorithm is evaluated on three exemplary video sequences. The acquired...

  • Evaluation of Selected UX Techniques by Product Managers - A Preliminary Survey

    Publication

    - Year 2020

    In this paper we present the results of an opinion survey among 28 IT product managers who evaluated the subjective usefulness of 24 selected UX techniques to 6 IT product management tasks derived from ProdBOK®. We selected the UX techniques based on the literature review and 6 interviews with experienced IT product managers. Based on the survey results, we propose our recommendation of useful techniques for 5 of the 6 studied...

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  • PRELIMINARY FIELD TESTS AND LONG-TERM MONITORING AS A METHOD OF DESIGN RISK MITIGATION: A CASE STUDY OF GDAŃSK DEEPWATER CONTAINER TERMINAL

    Publication

    - Polish Maritime Research - Year 2017

    Appropriate risk assessment plays a fundamental role in the design. . The authors propose a possible method of design risk mitigation, which follows recommendations included in Eurocode 7. The so-called “Observational Method” (OM) can produce savings in costs and programmes on engineering projects without compromising safety. The case study presented is a complex design solution that deals with the heavy foundations of a gantry...

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  • Regional observatory as a part of road safety information system

    EU experience clearly indicates that it is necessary to inform and motivate the public on road unsafety to undertake specific preventive efforts, as well as making road users feel responsible for the state of road safety and seek to improve this state gradually to protect their health and life. The implementation of the Warmia-Mazury Road Safety Observatory project will not only be an excellent addition to the activities carried...

  • Image simulation and annotation for color blinded

    In this paper methods for image simulation as seen by a color blinded and a method for constructing images of perceived color difference are presented. The work is also focused on the interactive color description of an image contents. As a result, the individuals having problems with color discrimination can identify colors in an image.W artykule prezentowane są metody symulacji kolorów w obrazach postrzeganych przez osoby ze...

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  • Regional Observatory as a Part of Road Safety Information System

    Publication

    - Year 2013

    EU experience clearly indicates that it is necessary to inform and motivate the public on road unsafety to undertake specific preventive efforts, as well as making road users feel responsible for the state of road safety and seek to improve this state gradually to protect their health and life. The implementation of the Warmia-Mazury Road Safety Observatory project will not only be an excellent addition to the activities carried...

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  • Instructor Presence in Video Lectures: Preliminary Findings From an Online Experiment

    Publication

    - IEEE Access - Year 2021

    Motivation. Despite the widespread use of video lectures in online and blended learning environments, there is still debate whether the presence of an instructor in the video helps or hinders learning. According to social agency theory, seeing the instructor makes learners believe that s/he is personally teaching them, which leads to deeper cognitive processing and, in turn, better learning outcomes. Conversely, according to cognitive...

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  • Modele budowy wartości dla klienta - charakterystyka i rozwinięcie

    Publication

    Rozwój form realizacji biznesu umożliwił zbadanie nowych obiektów związanych z generowaniem wartości dla klienta i przedsiębiorstwa. W pracy scharakteryzowano logiki tworzenia wartości będące podstawą modeli łańcucha wartości, sklepu wartości, sieci wartości oraz chmury wartości. Zaproponowano także wprowadzenie nowego składnika do struktury tych modeli w postaci węzła wartości.

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  • Sabina Szymczak dr inż.

    I am a Research & Teaching Assistant Professor at the Faculty of Management and Economics at Gdańsk University of Technology (GdanskTech). Currently I am a member of the Department of Statistics and Econometrics. I got my PhD degree in Economics from Faculty of Management and Economics at GdanskTech. I got my M. Sc. degree in Mathematics and my B. Eng. degree in Technical Physics (Specialization: Applied Computer Science) both...

  • An approach to determining tinnitus acoustical characteristic

    Publication

    For many treatment methods, accurate estimation of Tinnitus(ringing in ears) concerning sound type, level, and bandwidth or frequency is inevitable. The proposed way of obtaining Tinnitus parameters is described in this paper. The method employs sound synthesis, aimed at obtaining sound which is closest to perceived Tinnitus. The proposed method assumes running a designed application on a multimedia PC provided with a special graphical...

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  • Creating Hotel Services from a Perspective of Extraordinary Customer Experience

    Publication

    - Handel Wewnętrzny - Year 2018

    This conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...

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  • Recovering Evaluation of Narrow-Kerf Teeth of Mini Sash Gang Saws

    Publication

    - Materials - Year 2021

    Sash gang saws with narrow-kerf saw blades are used in the production of glued laminate flooring elements in plants where dry technology is applied. This means that boards or friezes are sawn into top layer lamellae in dry conditions (moisture content of about 10–12%) from expensive wood species, often exotic. The object of this research was stellite-tipped teeth of narrow kerf saw blades sharpened under industrial conditions....

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  • A study of cavitation erosion resistance of an ion nitrided titanium alloy by means of the vibration and rotating disk methods

    Publication

    - Journal of Physics : Conference Series - Year 2024

    In this work, a comparative analysis of the cavitation erosion resistance of the Ti– 6.7Al–2.5Mo–1.8Cr–0.5Fe–0.25Si alloy (known as brand VT3-1) before and after lowtemperature ion nitriding is carried out. Two test methods were applied, using vibrative (ASTM G-32) and rotating disk rigs, respectively. The kinetic dependences of the erosive destruction of samples of titanium alloy VT3-1 in the initial state, after ion nitriding...

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  • Method of determining the degree of liquid aeration in a variable capacity displacement pump

    Publication

    The Author concludes, that there is a possibility of determining a concrete value of the liquid aeration coefficient during the pump operation by finding such value of coefficient with which the increase of torque of mechanical losses is proportional to the indicated torque determined with a fixed value of increase of pressure in the pump working chambers. The fixed value of increase of pressure assumed in searching the liquid...

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