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Search results for: CRISIS OF MARKETING COMMUNICATION
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Koncepcja zdalnego sterowania i monitoringu urządzeń trakcyjnych z wykorzystaniem technologii teleinformatycznych
PublicationAdvancement in wireless communication enables engineers to apply sophisticated and relatively inexpensive technologies in new fields of industry, which were previously designated solely to wire-based solutions. One of those fields is railway transportation system. In effect of a high reliability and safety demands, this area was resistive to new technologies. Nowadays, increased security and reliability of wireless sensor networks...
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Systemowe ryzyko płynności w polskim systemie bankowym – determinanty i trendy
PublicationCelem rozprawy jest określenie metod pomiaru systemowego ryzyka płynności oraz pomiar tego ryzyka dla polskiego systemu bankowego za pomocą zaproponowanych metod, w oparciu o dostępne dane. Do celów rozprawy zaliczyć należy również przedstawienie problemu systemowego ryzyka płynności od strony jego wpływu na gospodarkę. Zgodnie z hipotezą główną, systemowe ryzyko płynności w polskim systemie bankowym w latach 1996-2012 wzrosło....
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Low Power Baseband Processor for M2M Reconfigurable Radio Test Platform
PublicationSoftware Defined Radio (SDR) is becoming more andmore frequently used technique for wireless communication. Itfacilitates as fast prototyping and is a versatile method fordeveloping new communication systems. SDR can be realizedbased on high computational capacity platform, where powerconsumption is no a primary concern like i.e. DVB or BTStransmitters. Another trend are low power systems, whereavailable power in reduced and more...
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Unraveling Luminescent Energy Transfer Pathways: Futuristic Approach of Miniature Shortwave Infrared Light-Emitting Diode Design
Open Research DataPhosphor-converted shortwave infrared phosphor light-emitting diodes (pc-SWIR LEDs, 900–1700 nm) are promising next-generation portable light sources for spectroscopy, security, optical communication, and medical applications. A typical design strategy involves energy transfer from Cr3+ to Ni2+, and thus, energy transfer from Cr3+–Cr3+ pairs to Ni2+...
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Roads unsafety - social costs
PublicationThe condition of road safety has a significant impact on the quality of citizens' life. Yearly, one in a hundred families in Poland suffers because of road accidents. It is affected by them not only in material terms but first and foremost in moral terms. Road accidents are one of the main causes of degradation in the quality of life. In Poland we hardly know anything about the fate of the road traffic victims, their life problems...
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POMERANIAN LANDSCAPES OF MODERNIST ZASPA. CONCEPTS OF REVITALISATION OF THE HOUSING ESTATE
PublicationZaspa is a neighbourhood in Gdansk with a long locational history and numerous build-ups. It is situated in a complex landscape between the coastal strip and moraine hills. The housing estates built here in the 1970s followed the postulates of modernist urbanism, ignoring the topographical and natural specifics and the regional heritage. The result was an ergonomic but anonymous space with many current strengths...
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Business applications of geolocation - modern solutions and trends
PublicationThe technological development of geolocation systems has resulted in the utilization of physical location of users by a growing number of entrepreneurs. As mobile technology develops, the use of geolocation in business is becoming widespread with a new range of geomarketing techniques. Entrepreneurs therefore more often utilize geolocation in their promotional and operational activities. In this article mobile-based geolocation...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Data Acquisition in a Manoeuver Auto-negotiation System
PublicationTypical approach to collision avoidance systems with artificial intelligence support is that such systems assume a central communication and management point (such as e.g. VTS station), usually located on shore. This approach is, however, not applicable in case of an open water encounter. Thus, recently a new approach towards collision avoidance has been proposed, assuming that all ships in the encounter, either restricted or open...
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Autistic Employees’ Technology-Based Workplace Accommodation Preferences Survey—Preliminary Findings
PublicationBackground: There has been an increase in the number of research studies focused on the design of accommodations aimed at improving the well-being and work performance of autistic employees. These accommodations took various forms; some of them were based on modification of management practices, for example, support in the area of effective communication, or involved modifications to the physical working environment aimed at limiting...
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Analysis of Video Transmission Capabilities in a Simulated OFDM-Based Supplementary BPL-PLC System
PublicationThe design and maintenance of a reliable communication system, especially in harsh working conditions for the oil and mining industry, brings many challenges. With the use of a video transmission system, one can monitor the crew and their working environment. Broadband over power line–power line communication (BPL-PLC) seems an ideal medium for such a service, since it enables the use of the existing wired infrastructure for supplementary...
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Erosion of privacy in computer vision systems
PublicationW pracy przedstawiono problemy, które mogą wystąpić, gdy technologia komputerowego wzroku zostanie zaimplementowana w urządzeniach wykorzystywanych w codziennym życiu. Przeprowadzono także dyskusję socjologicznych konsekwencji stosowania biometrii, automatycznego śledzenia ruchu i interpretacji obrazu. Omówiono też problemy wynikające z połączenia komputerowego wzroku z możliwościami oferowanymi przez Internet.
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Uncertainty in emotion recognition
PublicationPurpose–The purpose of this paper is to explore uncertainty inherent in emotion recognition technologiesand the consequences resulting from that phenomenon.Design/methodology/approach–The paper is a general overview of the concept; however, it is basedon a meta-analysis of multiple experimental and observational studies performed over the past couple of years.Findings–The mainfinding of the paper might be summarized as follows:...
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Joint fingerprinting and decryption method for color images based on quaternion rotation with cipher quaternion chaining
PublicationThis paper addresses the problem of unauthorized redistribution of multimedia content by malicious users (pirates). In this method three color channels of the image are considered a 3D space and each component of the image is represented as a point in this 3D space. The distribution side uses a symmetric cipher to encrypt perceptually essential components of the image with the encryption key and then sends the encrypted data via...
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Security Assessment of a Turbo-Gas Power Plant
PublicationCritical infrastructures are exposed to new threats due to the large number of vulnerabilities and architectural weaknesses introduced by the extensive use of information and communication technologies. This paper presents the results of an exhaustive security assessment for a turbo-gas power plant.
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Propagation Loss and Interference Analysis for 5G Systems in the Context of C-ITS System Implementation
PublicationThe article presents the concept of implementing subsequent phases of services for the C-ITS system (the Cooperative Intelligent Transport Systems), based on the European Parliament resolution of March 2018. Next, the 5G systems, in the context of their possible cooperation with C-ITS systems, were discussed. Numerical propagation analysis was performed for V2V and V2I type communication based on two different propagation models....
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Providing Differentiated Levels of Service Availability in VANET Communications
PublicationInter-vehicle communications seems to be a promising remedy not only for a number of road-safety issues, but also to improve the efficiency of road traffic, as well as to support the on-board infotainment applications. However, it often encounters disruptions due to high mobility of vehicles causing frequent failures of communication links. In this paper, we utilize the idea of multipath vehicle-to-vehicle routing to provide protection...
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Adopting collaborative games into Open Kanban
PublicationThe crucial element of any agile project is people. Not surprisingly, principles and values such as "Respect for people", "Communication and Collaboration", "Lead using a team approach", and "Learn and improve continuously" are an integral part of Open Kanban. However, Open Kanban has not provided any tools or techniques to aid the human side of software development. Moreover, as a Lean initiative, it is not as comprehensively...
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Dynamic Bankruptcy Prediction Models for European Enterprises
PublicationThis manuscript is devoted to the issue of forecasting corporate bankruptcy. Determining a firm’s bankruptcy risk is one of the most interesting topics for investors and decision-makers. The aim of the paper is to develop and to evaluate dynamic bankruptcy prediction models for European enterprises. To conduct this objective, four forecasting models are developed with the use of four different methods—fuzzy sets, recurrent and...
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Polish tax reform "Polski Ład" – consequences of introducing changes on the example of selected flat-rate tax forms for micro and small companies
PublicationThis article describes aspects related to the introduction of the latest tax reform in Poland. The changes initiated in January 2022, under the name Polski Ład, concern a wide range of tax changes in Poland. Reform, in a broad sense, is a multidimensional government development program, which is primarily aimed at getting out of the crisis caused by the COVID-19 pandemic and a smooth transition to financing strategic goals in investment...
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Adaptation of Architectural Heritage in the Era of Climate Change. Torpedo Platform in Babie Doły
PublicationThe paper provides original insight into the problem of adap¬tation of historical objects in the era of climate change. It conveys a message that in times of climate crisis, there is a need to go beyond an anthropocentric perspective, specifically, that architec¬ture should not only be designed for people, but should also provide a framework for nature. As well as shaping spaces for human beings, the architect is also responsible...
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Protokoły łączności do transmisji strumieni multimedialnych na platformie KASKADA
PublicationPlatforma KASKADA rozumiana jako system przetwarzania strumieni multimedialnych dostarcza szeregu usług wspomagających zapewnienie bezpieczeństwa publicznego oraz ocenę badań medycznych. Wydajność platformy KASKADA w znaczącym stopniu uzależniona jest od efektywności metod komunikacji, w tym wymiany danych multimedialnych, które stanowią podstawę przetwarzania. Celem prowadzonych prac było zaprojektowanie podsystemu komunikacji...
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Regional quality contests based on business excellence models – Pomeranian case study
PublicationCompetitions based on models of organizational excellence have significant potential. Organizations participating in these initiatives have the chance not only to get marketing benefits, but also gain comprehensive knowledge about their management systems. Moreover, thanks to the structure of models of excellence an organization can plan in detail the improvement activities in its main processes. The aim of the authors is to analyze...
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Dynamic Signal Strength Mapping and Analysis by Means of Mobile Geographic Information System
PublicationBluetooth beacons are becoming increasingly popular for various applications such as marketing or indoor navigation. However, designing a proper beacon installation requires knowledge of the possible sources of interference in the target environment. While theoretically beacon signal strength should decay linearly with log distance, on-site measurements usually reveal that noise from objects such as Wi-Fi networks operating in...
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Wartość marki jako wskaźnik. Metody pomiaru
PublicationCelem artykułu jest przedstawienie znaczenia wskaźnika „wartość marki”1 dla celów optymalizacji strategii marketingowych w oparciu o przegląd metod pomiaru zarówno pod kątem zarządczym, jak i raportowania. Wartość marki stanowi najbardziej obiektywny wskaźnik oceny przyjętej strategii marketingowej oraz sprawności skonfigurowanej sieci wartości marki z powodu możliwości jednoznacznej oceny, czy przyjęty „marketing mix” zapewnił...
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Badania doświadczenia użytkownika (User Experience) w projektowaniu interakcji użytkownik-system
PublicationArtykuł omawia coraz częściej używany termin "doświadczenie użytkownika" (ang. User Experience - UX) oraz je-go znaczenie dla emocjonalnych aspektów satysfakcji użytkownika produktów informatycznych i usług on-line. Dokona-no przeglądu czterech głównych podejść badawczych stosowanych obecnie w odniesieniu do tematyki UX: projektowa-nie interakcji, e-marketing, pomiary psychofizjologiczne i współprojektowanie usług. Przedyskutowano...
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The Relational Benefits and the Quality of Services in Tourism
PublicationIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Inicjowanie działalności gospodarczej - warsztat kreatywności - niestacjonarne 2020/21
e-Learning CoursesWarsztat kreatywności to pierwsza część przedmiotu Inicjowanie działalności gospodarczej, realizowanego na specjalności Przedsiębiorczość i Marketing. Głównym celem warsztatów jest zachęcenie studentów do twórczego myślenia, kreowania pomysłów biznesowych, a także zapoznanie z technikami kreatywnego generowania pomysłów i znaczeniem kreatywności w działaniach przedsiębiorczych.
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Blockchain based Secure Data Exchange between Cloud Networks and Smart Hand-held Devices for use in Smart Cities
PublicationIn relation to smart city planning and management, processing huge amounts of generated data and execution of non-lightweight cryptographic algorithms on resource constraint devices at disposal, is the primary focus of researchers today. To enable secure exchange of data between cloud networks and mobile devices, in particular smart hand held devices, this paper presents Blockchain based approach that disperses a public/free key...
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Disciplines and measures of information resilience
PublicationCommunication networks have become a fundamental part of many critical infrastructures, playing an important role in information delivery in various failure scenarios triggered e.g., by forces of nature (including earthquakes, tornados, fires, etc.), technology-related disasters (for instance due to power blackout), or malicious human activities. A number of recovery schemes have been defined in the context of network resilience...
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Integrated Functional Safety and Cybersecurity Evaluation in a Framework for Business Continuity Management
PublicationThis article outlines an integrated functional safety and cybersecurity evaluation approach within a framework for business continuity management (BCM) in energy companies, including those using Industry 4.0 business and technical solutions. In such companies, information and communication technology (ICT), and industrial automation and control system (IACS) play important roles. Using advanced technologies in modern manufacturing...
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The Challenge of Quantification: An Interdisciplinary Reading
PublicationThe present work looks at what we call “the multiverse of quantification”, where visible and invisible numbers permeate all aspects and venues of life. We review the contributions of different authors who focus on the roles of quantification in society, with the aim of capturing different and sometimes separate voices. Several scholars, including economists, jurists, philosophers, sociologists, communication and data scientists,...
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Władza misjonarzy. Zmierzch i świt świeckiej religii w Dolinie Krzemowej
Publication"Władza misjonarzy" to książka o misjonarskim zapale zmieniania świata i o kryzysie świeckiej religii towarzyszącej liderom nowych technologii, o ich świętokradztwach i sprofesjonalizowanej pokucie mającej przywrócić harmonię technologicznego raju na ziemi z Alphabetem, Metą, Apple i TikTokiem w roli głównej. Także o skruszonych inżynierach, żałujących każdej chwili, którą poświęcili na wymyślanie uzależniających algorytmicznych rozwiązań...
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Mulimedia manuals for descriptive geometry and engineering graphics
PublicationThe article discusses issues connected with ICT (Information and Communication Technologies) implementation in Descriptive Geometry and Engineering Graphics Education. The presentation of the issues is supported by the author's multimedia manuals made in Multimedia Flash MX technology and published on the Gdańsk University of Technology net.
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Agnieszka Szuta dr inż. arch.
PeopleAgnieszka Szuta jest absolwentką Wydziału Architektury Politechniki Gdańskiej. Tytuł inżyniera architekta uzyskała w 2016 roku. W czasie studiów pracowała jako inżynier budowy m.in. obiektu wielofunkcyjnego w Gdańsku i zespołu zabytkowych kamienic w Toruniu. Pracę magisterską obroniła w 2017 roku jednocześnie rozpoczynając studia doktoranckie.Wśród jej głównych zainteresowań naukowych znajdują się zagadnienia związane z tematyką...
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L'economia mondiale dopo la guerra fredda
PublicationChe cosa è successo negli equilibri economici mondiali a partire dal 1989 e dalla dissoluzione del vecchio ordine sovietico? Dopo aver esaminato gli Usa e i suoi competitori asiatici, Giappone e Cina, il libro si concentra sull’Europa e sulle grandi trasformazioni portate dalla riunificazione tedesca, da Maastricht e dalla nascita dell’euro. Infine analizza, nell’ambito della globalizzazione, il ruolo dei BRICS, lo sviluppo economico...
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MERPSYS: An environment for simulation of parallel application execution on large scale HPC systems
PublicationIn this paper we present a new environment called MERPSYS that allows simulation of parallel application execution time on cluster-based systems. The environment offers a modeling application using the Java language extended with methods representing message passing type communication routines. It also offers a graphical interface for building a system model that incorporates various hardware components such as CPUs, GPUs, interconnects...
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Disaster Resilience of Optical Networks: State of the Art, Challenges, and Opportunities
PublicationFor several decades, optical networks, due to their high capacity and long-distance transmission range, have been used as the major communication technology to serve network traffic, especially in the core and metro segments of communication networks. Unfortunately, our society has often experienced how the correct functioning of these critical infrastructures can be substantially hindered by massive failures triggered by natural...
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Knowledge Management and Resilience in SMEs Sector
PublicationPurpose: The aim of this paper is to investigate the role of resilience in surviving major disruptions, such as pandemic or war. This problem is especially vital for small and medium-sized enterprises (SMEs), as they often lack both resources needed for survival during prolonged economic hardship and knowledge management (KM) practices which are useful for developing the necessary business resilience. Methodology: The paper uses...
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Kazimierz Kempa mgr inż.
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New patterns in the position of CEE countries in global value chains: functional specialisation approach
PublicationResearch background: High servitisation of manufacturing makes it impossible to separate services from manufactured goods properly, which implies difficulties in the assessment of the position of the country on the smile curve, i.e. in the proper assignment of products or services to one of the industrial process steps: pre-production, pure fabrication or post-production services. Therefore, we propose to use the business functions...
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Hybrid storage management system consisting of supercapacitors and AHI batteries
PublicationIn the article the hybrid storage, composed of Aqueous Hybrid Ion battery and supercapacitor was presented. The system was tested through simulation studies. The work also describes the construction and properties of the developed device meant to control the energy flow of the storage and a communication system for remote parameter supervision.
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Carbon Nanomaterials From Metal-Organic Frameworks: A New Material Horizon for CO2 Reduction
PublicationThe rise of CO2 in the atmosphere, which results in severe climate change and temperature increase, is known as the major reason for greenhouse effect. Reducing CO2 to value-added products is an attractive solution to this severe problem, along with addressing the energy crisis, to which the catalysts being employed are of vital importance. Due to their high porosity and tunable compositions, Metal-Organic Frameworks (MOFs) show...
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Parallelization of Selected Algorithms on Multi-core CPUs, a Cluster and in a Hybrid CPU+Xeon Phi Environment
PublicationIn the paper we present parallel implementations as well as execution times and speed-ups of three different algorithms run in various environments such as on a workstation with multi-core CPUs and a cluster. The parallel codes, implementing the master-slave model in C+MPI, differ in computation to communication ratios. The considered problems include: a genetic algorithm with various ratios of master processing time to communication...
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High Rise Building: The Mega Sculpture Made Of Steel, Concrete and Glass
PublicationHigh rise building has transformed from providing not only the expansion of floor space but functioning as mega sculpture in the city. The shift away from economic efficiency driven need is only expected to grow in the future. Based on literature studies; after analysing planning documents and case studies, it was examined whether the presumption that gaining the maximum amount of usable area is the only driving factor; or if the...
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Innowacyjność instytucji finansowych w Polsce – perspektywy rozwoju
PublicationUsługi finansowe będące coraz ważniejszą częścią gospodarki w krajach rozwiniętych, w dużym stopniu absorbują innowacje, stając się jednocześnie ważnymi podmiotami tworzącymi innowacje w obszarze zmian marketingowych i organizacyjnych. W artykule przedstawiono istotę innowacji w usługach finansowych. Przedstawiono podstawowe kategorie innowacji stosowanych w usługach finansowych. Na podstawie danych statystycznych dokonano analizy...
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Natalia Przybylska dr
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INTEGRATION OF THE MOBILE PLATFORMS BASED ON SOCIAL NETWORK SERVICE DIRECTED AT USERS LOCALIZATION
PublicationThis paper presents an architecture overview and some aspects of implementation of the social network service directed at users localization. It shows how web services can be used as a tool for integrating different mobile platforms with a web application. The main focus is set on communication between system elements and related problems.
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Zastosowanie audytu wewnętrznego u operatorów produkcyjnych w zapobieganiu kryzysom-studium przypadku
PublicationGłównym tematem artykułu była analiza badań przeprowadzonych u producenta farb proszkowych przedsiębiorstwa X, w zakresie zastosowania audytu wewnętrznego, jako metody pozwalającej na zapobieganie pojawienia się kryzysu. Właściwa współpraca operatorów produkcyjnych z menedżerami ma kluczowe zna-czenie dla budowy właściwej pozycji audytu wewnętrznego w przedsiębiorstwie X. Brak należytej współpracy na etapie badań, przy braku...
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The effect of interview location on the perception of Ecosystem Services provided by trees. A Polish case study.
Open Research DataSeveral survey research methods are available to study attitudes towards the environment, including: CAWI (computer-assisted Internet interview), CATI (computer-assisted telephone interview), CAPI (computer-assisted personal interview), and PAPI (paper-pencil interview). An increasingly popular CAWI approach is the geo-questionnaire – an internet survey...