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Search results for: ARCHITECTURE AS A MARKETING DEVICE
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Architektura pomników poświęconych ofiarom ataków terrorystycznych jako kontynuacja realizacji komemoratywnych kształtowanych w postpamięci
Publicationarchitecture of Memorials Dedicated to the Victims of terrorist attacks as a continuation of commemorative Structures created within Post-memory Having the rich art of commemorating events of the Second World War as a key reference, this article will try to show how contemporary architectural interven- tions in public space make attempts to respond to the social need of dealing with traumatic events and formulating a new attitude...
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Research-by-design Best Practices in Architectural Lighting Design: Defragmenting Research Theories for their Effective Use in the Practice of Architectural and Spatial Design After Dark
Publication"This paper aims to combine theory and applied science; academia and practice for the creative transformation of spaces after dark taking into account a consistent environmental awareness. It is based on the premise that design research in the realm of architectural lighting design should function as a development of practice, instead of being a distraction to it. Architectural lighting design is a field within architecture and...
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Parallel multithread computing for spectroscopic analysis in optical coherence tomography
PublicationSpectroscopic Optical Coherence Tomography (SOCT) is an extension of Optical Coherence Tomography (OCT). It allows gathering spectroscopic information from individual scattering points inside the sample. It is based on time-frequency analysis of interferometric signals. Such analysis requires calculating hundreds of Fourier transforms while performing a single A-scan. Additionally, further processing of acquired spectroscopic information...
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Rural Design Lectures
e-Learning CoursesThe lectures are aiming to provide the students with the general understanding of the vernacular architecture, landscape, future, resilience and history.
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Theory of Rural Design 2023
e-Learning CoursesThe lectures are aiming to provide the students with the general understanding of the vernacular architecture, landscape, future, resilience and history.
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CSR and innovation or CSR as non-technological innovation
PublicationThis chapter investigates the relationship between Corporate Social Responsibility (CSR) and innovation process. There is an ongoing discussion in the literature regarding this relationship, in particular on its one- or bidirectional nature and possible antecedents or mediating factors. This research addresses this gap and aims to provide more conceptual clarity and synthesize the different types of relationships between CSR and...
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Dominik Sędzicki mgr
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Cardiovascular data analysis using electronic wearable eyeglasses-preliminary study
Publicationhe paper presents an alternative approach to the monitoring of the cardiovascular system. The study depicts configurations of the utilized system and preliminary results of electrical and mechanical parameters of the cardiac system which can be measured using a head-worn device.
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Simulator for Performance Evaluation of ASON/GMPLS Network
PublicationThe hierarchical control plane network architecture of Automatically Switched Optical Network with utilization of Generalized Multi-Protocol Label Switching protocols is compliant to next generation networks requirements and can supply connections with required quality of service, even with incomplete domain information. Considering connection control, connection management and network management, the controllers of this architecture...
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A current-controlled FET
PublicationA novel semiconductor device, viz., Horizontally-Split-Drain Current-Controlled Field-Effect Transistor (HSDCCFET) with two control electrodes is proposed in this works. For the sake of brevity, the device can be called a CCFET. Operating principle of the proposed transistor is based on one of the galvanomagnetic phenomena, the Biot-Savart-Laplace law and a Gradual Channel Detachment Effect (GCDE). The transistor is dedicated...
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A Multifunctional Microwave Filter/Sensor Component Using a Split Ring Resonator Loaded Transmission Line
PublicationThis research is focused on the design and realiza2 tion of a microwave component with multifunctional filter/sensor 3 operation using a resonator-loaded transmission line (TL). It is 4 shown that while the structure acts as a bandstop filter, the 5 phase of the reflection coefficient from the loading resonator(s) 6 on a movable layer can be used for displacement sensing, thus 7 allowing for combining filtering with sensing in...
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District development concept – Lower Sopot (Dolny Sopot) district case study, study proposal no 1, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 1, from May 2021. The goal of the research process was to present the development concept of the area located in Lower Sopot (Dolny Sopot) district in the context of the...
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Functional and spatial structure analysis – Lower Sopot (Dolny Sopot) district case study, study proposal no 1, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 1, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Lower Sopot (Dolny Sopot) district in the...
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Functional and spatial structure analysis – Lower Sopot (Dolny Sopot) district case study, study proposal no 2, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 2, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Lower Sopot (Dolny Sopot) district in the...
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Functional and spatial structure analysis – Lower Sopot (Dolny Sopot) district case study, study proposal no 4, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 4, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Lower Sopot (Dolny Sopot) district in the...
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District development concept – Lower Sopot (Dolny Sopot) district case study, study proposal no 2, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 2, from May 2021. The goal of the research process was to present the development concept of the area located in Lower Sopot (Dolny Sopot) district in the context of the...
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District development concept – Lower Sopot (Dolny Sopot) district case study, study proposal no 3, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 3, from May 2021. The goal of the research process was to present the development concept of the area located in Lower Sopot (Dolny Sopot) district in the context of the...
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Functional and spatial structure analysis – Lower Sopot (Dolny Sopot) district case study, study proposal no 3, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 3, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Lower Sopot (Dolny Sopot) district in the...
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District development concept – Lower Sopot (Dolny Sopot) district case study, study proposal no 4, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 4, from May 2021. The goal of the research process was to present the development concept of the area located in Lower Sopot (Dolny Sopot) district in the context of the...
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Functional and spatial structure analysis – Lower Sopot (Dolny Sopot) district case study, study proposal no 5, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 5, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Lower Sopot (Dolny Sopot) district in the...
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District development concept – Lower Sopot (Dolny Sopot) district case study, study proposal no 5, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 5, from May 2021. The goal of the research process was to present the development concept of the area located in Lower Sopot (Dolny Sopot) district in the context of the...
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District development concept – Gdańsk-Lower City (Dolne Miasto) district case study, study proposal no 2, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Gdańsk-Lower City (Dolne Miasto) district, study proposal no 2, from May 2021. The goal of the research process was to present the development concept of the area located in Gdańsk-Lower City (Dolne Miasto) district in the...
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District development concept – Lower Sopot (Dolny Sopot) district case study, study proposal no 6, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 6, from May 2021. The goal of the research process was to present the development concept of the area located in Lower Sopot (Dolny Sopot) district in the context of the...
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Functional and spatial structure analysis – Lower Sopot (Dolny Sopot) district case study, study proposal no 6, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Lower Sopot (Dolny Sopot) district, study proposal no 6, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Lower Sopot (Dolny Sopot) district in the...
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Functional and spatial structure analysis – Gdańsk-Lower City (Dolne Miasto) district case study, study proposal no 2, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Gdańsk-Lower City (Dolne Miasto) district, study proposal no 2, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Gdańsk-Lower City (Dolne Miasto) district...
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District development concept – Gdańsk-Lower City (Dolne Miasto) district case study, study proposal no 1, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Gdańsk-Lower City (Dolne Miasto) district, study proposal no 1, from May 2021. The goal of the research process was to present the development concept of the area located in Gdańsk-Lower City (Dolne Miasto) district in the...
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Functional and spatial structure analysis – Gdańsk-Lower City (Dolne Miasto) district case study, study proposal no 3, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Gdańsk-Lower City (Dolne Miasto) district, study proposal no 3, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Gdańsk-Lower City (Dolne Miasto) district...
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District development concept – Gdańsk-Lower City (Dolne Miasto) district case study, study proposal no 3, May 2021
Open Research DataThe data presents results of work within the studies of the concept of development of the district in the context of the city, Gdańsk-Lower City (Dolne Miasto) district, study proposal no 3, from May 2021. The goal of the research process was to present the development concept of the area located in Gdańsk-Lower City (Dolne Miasto) district in the...
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Functional and spatial structure analysis – Gdańsk-Lower City (Dolne Miasto) district case study, study proposal no1, February 2021
Open Research DataThe data presents results of work within the studies of the conditions of the district in the context of the city, Gdańsk-Lower City (Dolne Miasto) district, study proposal no 1, from February 2021. The goal of the research process was to present the functional and spatial structure analysis of the area located in Gdańsk-Lower City (Dolne Miasto) district...
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Traffic model for evaluation of call processing performance parameters in IMS-based NGN
PublicationIn the modern world requirements for accurate and fast information distribution are becoming more and more important, which creates a strong necessity for appropriate telecommunication network architecture. Proposition of such an architecture is the Next Generation Network (NGN) concept, which in order to guarantee Quality of Service (QoS), should be correctly designed and dimensioned. For this reason proper traffic models must...
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An Approach to Bass Enhancement in Portable Computers Employing Smart Virtual Bass Synthesis Algorithms
PublicationThe aim of this paper is to present a novel approach to the Virtual Bass Synthesis (VBS) algorithms applied to portable computers. The developed algorithms are related to intelligent, rule-based setting of synthesis parameters according to music genre of an audio excerpt and to the type of a portable device in use. To find optimum synthesis parameters of the VBS algorithms, subjective listening tests based on a parametric procedure...
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Experimental verification of a new method of loop resistance testing in low voltage systems with residual current devices
PublicationA periodical verification of the effectiveness of protection against electric shock shall be performed in low voltage systems. The scope of this verification includes loop impedance/resistance testing. If a residual current device is installed in a tested circuit, this testing is problematic. A residual current device trips out during the test, because of the high value of measurement current. This precludes the execution of the...
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Stirling engines powered by renewable energy sources
PublicationStirling engine is a device that produces mechanical energy using heat from any source of energy, without the need of combustion of any fuel inside the device. Renewable energy sources, which are mostly low-temperature energy sources, can be used to produce mechanical and electrical energy in Stirling engines. The paper presents an overview of the existing prototype Stirling engines designed for using of low-temperature energy...
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ZnO ALD-Coated Microsphere-Based Sensors for Temperature Measurements
PublicationIn this paper, the application of a microsphere-based fiber-optic sensor with a 200 nm zinc oxide (ZnO) coating, deposited by the Atomic Layer Deposition (ALD) method, for temperature measurements between 100 and 300°C, is presented. The main advantage of integrating a fiber-optic microsphere with a sensing device is the possibility of monitoring the integrity of the sensor head in real-time, which allows for higher accuracy during...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Installations for Architects '23
e-Learning CoursesInstallations for architects is a set of meetings aimed to broaden students understanding of technical aspects of architecture.
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OSC - domain oriented ontology creation system
PublicationOntologies are, as part of semantic web, a basic component to enrich content available in the Internet with a meaning understandable for computers. In this publication an architecture and functionality of a domain oriented web portal for collaborative creation and storage of ontologies is presented. The system is being created by Gdańsk University of Technology Electronics, Telecommunications and Informatics faculty's Department...
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5G Technologies in Intelligent Transport Systems - Architectures, Virtualization and Network Slicing
PublicationIn the paper, 5G communication technologies implemented for Intelligent Transport Systems are discussed. Firstly, the essence of the 5G system concept is presented, and the problem of network functions virtualization (NFV) is analyzed. Moreover, the principle of virtualization is explained. Secondly, the analysis of network slicing is performed, from the point of view of transport systems implementation in the...
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Zachowania rynkowe młodych konsumentów w Internecie w świetle badań wybranej grupy studentów trójmiejskich uczelni publicznych
PublicationKlienci obecni w wirtualnym świecie mają do wyboru ogromną ilość wyrobów, usług i informacji w różnych kategoriach i na pewno nie podlegają sterowaniu. Sprzedawcy pozostaje jedynie ich obsługiwanie, słuchanie i docenianie. Pomiędzy użytkownikami (nabywcami, sprzedawcami) zachodzą relacje, wykorzystujące Internet, jako środek komunikacji i dystrybucji. W dobie marketingu partnerskiego, gdy w coraz większej liczbie przedsiębiorstw...
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Korzyści z budowania relacji pomiędzy szkołą wyższą a studentami
PublicationZarządzanie relacjami szkół wyższych ze studentami w coraz większym stopniu staje się przedmiotem zainteresowania zarówno badaczy zajmujących się marketingiem, jak i osób odpowiedzialnych za zarządzanie uczelniami. Podkreśla się, że budowanie relacji pomiędzy partnerami związane jest ściśle z korzyściami, jakie może przynieść dana relacja i kosztami, które trzeba ponieść w związku z jej budowaniem. W artykule przedstawione zostały...
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Wzrost gospodarczy a rola przemysłów niskiej, średniej i wysokiej technologii
PublicationW literaturze można spotkać się ze stwierdzeniem, że produkcja w sektorze wysokich technologii jest motorem wzrostu produkcji, zatrudnienia i wydajności wielu gospodarek. Co więcej, uważa się, że rozwój przemysłu wysokiej technologii oznacza nie tylko wzrost gospodarczy, ale także zmiany w strukturze gospodarki. Stare przemysły tracą na znaczeniu a nowe gałęzie przemysłu, bazujące na wysokiej technologii, stają się krajowymi gazelami...
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Kształtowanie relacji między pracownikami hotelu a klientami na przykładzie Grupy Hotelowej Orbis
PublicationW artykule przedstawiono proces budowania relacji z klientami hotelu. W ramach tego procesu wyodrębniono dwa etapy: pozyskiwania klienta i budowania relacji wyższego stopnia. W odniesieniu do każdego z etapów, przeanalizowano wykorzystywane instrumenty marketingowe i wskazano na konkretne działania podejmowane w ich zakresie. Podmiotem podjętego zagadnienia jest Grupa Hotelowa Orbis.
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Zróżnicowanie w poziomie rozwoju gospodarczego pomiędzy krajami Europy. Analiza statystyczna
PublicationArtykuł przesdtawia wyniki najnowszej analizy dotyczącej porównania reltywnej pozycji Polski na tle krajów Europy, pod względem poziomu rozwoju społeczno-ekonomicznego. Analizie poddano okres 2000-2009.
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Kreować czy kopiować? Strategie innowacyjne firm lokatorskich trójmiejskich instytucji pomostowych w świetle badań empirycznych
PublicationNiniejszy artykuł prezentuje wyniki badań empirycznych przeprowadzonych wśród lokatorów trójmiejskich instytucji pomostowych w zakresie stosowanych przez nich strategii innowacji. Celem badania było wyłonienie dominujących postaw innowacyjnych w analizowanej grupie przedsiębiorstw, z uwzględnieniem sposobów wprowadzania innowacji na rynek (wybór między strategią ofensywną, defensywną i imitacyjną) oraz powiązań w procesie innowacyjnym...
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Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych
PublicationCelem przeprowadzonych badań była analiza wpływu wizerunku sklepu, postrzeganego ryzyka oraz wizerunku cenowego marek własnych na zamiar ich zakupu. Dokonano replikacji modelu zaproponowanego przez M.F. Diallo i w jej ramach zastosowano technikę wywiadu realizowanego za pośrednictwem Internetu (CAWI) i przeprowadzono analizy z wykorzystaniem modelu równań strukturalnych (SEM) przy pomocy oprogramowania AMOS. Stwierdzono, że zamiar...
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Projektowanie usług z wykorzystaniem koncepcji design - thinking
PublicationW niniejszym opracowaniu autorzy zaprezentowali uwarunkowania dotyczące projektowania usług z wykorzystaniem koncepcji design-thinking. W tym celu przybliżono specyficzne cechy działalności usługowej wraz z podstawami realizacji przedsiewzięć opartych na myśleniu projektowym. Wskazano także podstawowe korzyści jakie wynikają z wdrożenia metody, w szczególności aspekt kreatywnego myślenia generującego nowe usługi dla odbiorców.
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OCENA KLIMATU PRACY W ZESPOLE WIELOKULTUROWYM
PublicationArtykuł dotyczy tematyki zespołów wielokulturowych, które ze względu na specyfikę globalnego rynku odgrywają coraz ważniejszą rolę we współczesnych organizacjach. Skoncentrowano się na kształtowaniu klimatu pracy zespołowej, który pozwala wykorzystać potencjał zespołu zróżnicowanego kulturowo, podkreślając potencjalne utrudnienia i ich źródła. Zaprezentowano wyniki badań kwestionariuszowych, których celem było sprawdzenie, na ile...
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Kobiety w wydziałach logistyki policji
PublicationCelem artykułu jest przedstawienie problemu nierównego traktowania kobiet i mężczyzn w Policji. Przeanalizowano zmiany dotyczące zatrudnienia kobiet w Policji oraz przedstawiono badanie pilotażowe przeprowadzone wśród funkcjonariuszy, kobiet i mężczyzn, zatrudnionych w dziale logistyki, dotyczące subiektywnej oceny wymagań organizacyjnych oraz nagród otrzymywanych za pracę. Przeprowadzono badanie pilotażowe wśród funkcjonariuszy...
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Determinanty zakupu usług ubezpieczeniowych przez osoby powyżej 50. roku zycia
PublicationArtykuł dotyczy usług ubezpieczeniowych oraz determinant korzystania z tych usług przez osoby powyżej 50. roku życia. Mimo że popyt na usługi ubezpieczeniowe wśród osób w tym wieku jest mniejszy niż wśród osób młodszych, można wyodrębnić w tej grupie mniejsze grupy istotnie zróżnicowane pod względem potencjalnego popytu. W celu wyodrębnienia tych grup oraz zidentyfikowania pozostałych powodów determinantów korzystania z ubezpieczeń...
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Oferta kształcenia a wymogi współczesnego rynku pracy
PublicationWspółcześnie zmianom ulegają struktury gospodarek oraz sposoby gospodarowania poszczególnymi zasobami na rynkach. Wpływ na to mają nowoczesne technologie, procesy globalizacji i integracji. Obserwowane dynamiczne zmiany wymuszają włączenie się w proces unowocześniania różnych uczestników rynku. Jednym z nich są instytucje zajmujące się szeroko rozumianym kształceniem, które przygotowują zasoby pracy do wejścia na rynek pracy. Celem...