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Search results for: MARKETING SZEPTANY
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Can Inflation Forecast and Monetary Policy Path be Really Useful? The Case of the Czech Republic
PublicationProducing and revealing inflation forecast is belie ved to be the best way of implementing a forward-looking monetary policy. The article focuses on inflation forecast targeting (IFT) at the Czech National Bank (CNB) in terms of its efficiency in shaping consumers’ inflation expectations. The goal of the study is to verify the accuracy of the inflation forecasts, and their influence on inflation...
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Extracting functional groups of ALLINI to design derivatives of FDA‐approved drugs: Inhibition of HIV‐1 integrase
PublicationHIV‐1 integrase (IN) is crucial for integration of viral DNA into the host genome and a promising target in development of antiretroviral inhibitors. In this work, six new compounds were designed by linking the structures of two different class of HIV‐1 IN inhibitors (active site binders and allosteric IN inhibitors (ALLINIs)). Among newly designed compounds, INRAT10b was found most potent HIV‐1 IN inhibitor considering different...
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Klastry turystyczne szansą rozwoju mikroregionów
PublicationTurystyka stanowi istotny element gospodarki światowej. W obliczu pogłębiającej się globalizacji, istotne jest zapewnienie konkurencyjności regionów. Celem artykułu było zaprezentowanie korzyści gospodarczych, wynikających z tworzenia klastrów w regionach o atrakcyjnych walorach turystycznych.Klastry turystyczne umożliwiają osiągnięcie synergicznego efektu działania po-szczególnych firm. Realizują to poprzez przeprowadzanie działań...
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Assessment of student language skills in an e-learning environment
PublicationThis article presents the role of various assessment structures that can be used in a VLE. e-Learning language courses offer tutors a wide range of traditional and computer-generated formative and summative assessment procedures and tools. They help to evaluate each student’s progress, monitor their activities and provide varied support, which comes from the tutor, the course structure and materials as well as other participants....
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Konferencja „Lustro mediów IV – od chat botów do CX i UX”
Events4 grudnia w Centrum Kompetencji STOS odbędzie się konferencja z cyklu „Lustro mediów”.
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Optimization of hybrid parallel application execution in heterogeneous high performance computing systems considering execution time and power consumption
PublicationMany important computational problems require utilization of high performance computing (HPC) systems that consist of multi-level structures combining higher and higher numbers of devices with various characteristics. Utilizing full power of such systems requires programming parallel applications that are hybrid in two meanings: they can utilize parallelism on multiple levels at the same time and combine together programming interfaces...
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A global multinational survey of cefotaxime-resistant coliforms in urban wastewater treatment plants
PublicationThe World Health Organization Global Action Plan recommends integrated surveillance programs as crucial strategies for monitoring antibiotic resistance. Although several national surveillance programs are in place for clinical and veterinary settings, no such schemes exist for monitoring antibiotic-resistant bacteria in the environment. In this transnational study, we developed, validated, and tested a low-cost surveillance and...
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Comparative Lipidomic Study of Human Milk from Different Lactation Stages and Milk Formulas
PublicationIn this report, we present a detailed comparison of the lipid composition of human milk (HM) and formula milk (FM) targeting different lactation stages and infant age range. We studied HM samples collected from 26 Polish mothers from colostrum to 19 months of lactation, along with FM from seven brands available on the Polish market (infant formula, follow-on formula and growing-up formula). Lipid extracts were analysed using liquid...
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Telomerase inhibition - unfulfilled hopes in the perfect molecular target
PublicationTelomerase plays a pivotal role in cell proliferation, homeostasis, and neoplastic transformation, making it a promising molecular target for cancer chemotherapy. Of note, although hTERT has been explored thoroughly as a target, none of the promising molecules has been approved as a drug until now. The subject of research conducted as part of my doctoral dissertation is explaining the cellular and molecular mechanism of action...
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Knowledge management and factors influencing its implementation in small KIBS firms – evidence from Poland
PublicationPurpose – Even if the notion of knowledge management (KM) has been introduced more than three decades ago, the application of this concept in the context of small firms has still not been sufficiently explored. The relatively few contributions, however, agree on the fact that small companies do not manage knowledge the same way as their larger counterparts. In order to fill this gap, the present paper aims to the investigate the...
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PERFORM A sophisticated multi-parametric system for the continuous effective assessment and monitoring of motor status in Parkinson’s disease and other neurodegenerative diseases
ProjectsProject realized in Faculty of Electronics, Telecommunications and Informatics according to 215952 agreement from 2008-01-21
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Wywiad z liderem. Wizerunek lidera na podstawie osiemdziesięciu (80) indywidualnych wywiadów pogłębionych
PublicationKsiążka w swojej treści obejmuje komunikację międzykulturową między liderami – osobami średniego i wyższego stopnia zarządzania. Tematem niniejszej pracy stały się również style liderów, ich analiza na podstawie osiemdziesięciu wywiadów pogłębionych. Celem pracy jest udzielenie odpowiedzi na pytania: Jak komunikują się liderzy o różnych narodowościach? Czym jest kultura oraz komunikacja międzykulturowa? Czy występują konflikty...
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Przedsiębiorczość i działalność gospodarcza w transporcie
e-Learning Coursescel przedmiotu: »przekazanie wiedzy o przedsiębiorczości i prowadzeniu działalności gospodarczej w usługach transportowych. zakres tematyczny przedmiotu : »podstawy teorii przedsiębiorczości; »specyfika funkcjonowania przedsiębiorstw transportowych na rynku; »formy organizacyjne przedsiębiorstw transportowych; »determinanty konkurencyjności przedsiębiorstw transportowych; »zasady zarządzania przedsiębiorstwem transportowym; »znaczenie...
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Przedsiębiorczość i działalność gospodarcza w transporcie 2022/2023
e-Learning Coursescel przedmiotu: »przekazanie wiedzy o przedsiębiorczości i prowadzeniu działalności gospodarczej w usługach transportowych. zakres tematyczny przedmiotu : »podstawy teorii przedsiębiorczości; »specyfika funkcjonowania przedsiębiorstw transportowych na rynku; »formy organizacyjne przedsiębiorstw transportowych; »determinanty konkurencyjności przedsiębiorstw transportowych; »zasady zarządzania przedsiębiorstwem transportowym; »znaczenie...
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Przedsiębiorczość i działalność gospodarcza w transporcie_semestr zimowy 2023
e-Learning Coursescel przedmiotu: »przekazanie wiedzy o przedsiębiorczości i prowadzeniu działalności gospodarczej w usługach transportowych. zakres tematyczny przedmiotu : »podstawy teorii przedsiębiorczości; »specyfika funkcjonowania przedsiębiorstw transportowych na rynku; »formy organizacyjne przedsiębiorstw transportowych; »determinanty konkurencyjności przedsiębiorstw transportowych; »zasady zarządzania przedsiębiorstwem transportowym; »znaczenie...
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Evidence for consolidation of neuronal assemblies after seizures in humans
PublicationThe establishment of memories involves reactivation of waking neuronal activity patterns and strengthening of associated neural circuits during slow-wave sleep (SWS), a process known as "cellular consolidation" (Dudai and Morris, 2013). Reactivation of neural activity patterns during waking behaviors that occurs on a timescale of seconds to minutes is thought to constitute memory recall (O'Keefe and Nadel, 1978), whereas consolidation...
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CONSUMERS’ APPROACH TO THE CREDIBILITY OF THE INFLATION FORECASTS PUBLISHED BY CENTRAL BANKS: A NEW METHODOLOGICAL SOLUTION
PublicationModern monetary policy focuses on credibility and shaping inflation expectations. In keeping with the concept of inflation forecast targeting, the inflation forecasts published by central banks play a crucial role in the instrument rate decision-making process and may be treated as a specific intermediate target. This study proposes an inflation forecast credibility index, the scope of which is narrowed to non-specialists’ approach...
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Activation Energy and Inclination Magnetic Dipole Influences on Carreau Nanofluid Flowing via Cylindrical Channel with an Infinite Shearing Rate
PublicationThe infinite shear viscosity model of Carreau fluid characterizes the attitude of fluid flow at a very high/very low shear rate. This model has the capacity for interpretation of fluid at both extreme levels, and an inclined magnetic dipole in fluid mechanics has its valuable applications such as magnetic drug engineering, cold treatments to destroy tumors, drug targeting, bio preservation, cryosurgery, astrophysics, reaction kinetics,...
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Antiproliferative, Antiangiogenic, and Antimetastatic Therapy Response by Mangiferin in a Syngeneic Immunocompetent Colorectal Cancer Mouse Model Involves Changes in Mitochondrial Energy Metabolism
PublicationIn spite of the current advances and achievements in cancer treatments, colorectal cancer (CRC) persists as one of the most prevalent and deadly tumor types in both men and women worldwide. Drug resistance, adverse side effects and high rate of angiogenesis, metastasis and tumor relapse remain one of the greatest challenges in long-term management of CRC and urges need for new leads of anticancer drugs. We demonstrate that CRC...
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Robot-Based Intervention for Children With Autism Spectrum Disorder: A Systematic Literature Review
PublicationChildren with autism spectrum disorder (ASD) have deficits in the socio-communicative domain and frequently face severe difficulties in the recognition and expression of emotions. Existing literature suggested that children with ASD benefit from robot-based interventions. However, studies varied considerably in participant characteristics, applied robots, and trained skills. Here, we reviewed robot-based interventions targeting...
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Engineering boron and nitrogen codoped carbon nanoarchitectures to tailor molecularly imprinted polymers for PFOS determination
PublicationPer- and polyfluoroalkyl substances (PFAS) have gained significant attention as emerging contaminants due to their persistence, abundance, and adverse health effects. Consequently, the urgent need for ubiquitous and effective sensors capable of detecting and quantifying PFAS in complex environmental samples has become a priority. In this study, we present the development of an ultrasensitive molecularly imprinted polymer (MIP)...
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Nanoparticles and nanofiltration for wastewater treatment: From polluted to fresh water
PublicationWater pollution poses significant threats to both ecosystems and human health. Mitigating this issue requires effective treatment of domestic wastewater to convert waste into bio-fertilizers and gas. Neglecting liquid waste treatment carries severe consequences for health and the environment. This review focuses on intelligent technologies for water and wastewater treatment, targeting waterborne diseases. It covers pollution prevention...
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Aplikacje i usługi a technologie sieciowe
PublicationObserwując tempo rozwoju technologii sieciowych oraz usług i aplikacji stajemy przed ogromnym dylematem jak wykorzystać istniejące możliwości by modernizować wybrane usługi i aplikacje zgodnie z ciągle zmieniającymi się potrzebami użytkowników. Bardzo często sygnalizowane nowe technologie czy aplikacje mają jednak czysto charakter biznesowy podporządkowany prawom marketingu i nie wnoszą wielu istotnych zmian. Dlatego jest ważne...
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Moda jako wartość konsumencka - eksplikacja zagadnienia
PublicationCel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...
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Podstawy marketingu (wykład) - niestacjonarne ZI sem.3, zima 2020/21, prowadzący dr hab. Anna Drapińska, prof.PG
e-Learning CoursesĆwiczenia odbywają się stacjonarnie wg planu
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Rendezvous of Distance-Aware Mobile Agents in Unknown Graphs
PublicationWe study the problem of rendezvous of two mobile agents starting at distinct locations in an unknown graph. The agents have distinct labels and walk in synchronous steps. However the graph is unlabelled and the agents have no means of marking the nodes of the graph and cannot communicate with or see each other until they meet at a node. When the graph is very large we want the time to rendezvous to be independent of the graph size...
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Agri-food waste biosorbents for volatile organic compounds removal from air and industrial gases – A review
PublicationApproximately 1.3 billion metric tons of agricultural and food waste is produced annually, highlighting the need for appropriate processing and management strategies. This paper provides an exhaustive overview of the utilization of agri-food waste as a biosorbents for the elimination of volatile organic compounds (VOCs) from gaseous streams. The review paper underscores the critical role of waste management in the context of a...
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Controlling nodal displacement of pantographic structures using matrix condensation and interior-point optimization: A numerical and experimental study
PublicationThis study presents an innovative approach for the precise control of nodal displacements in pantographic structures. The method is founded on the Matrix Condensation of Force Method, seamlessly integrated with an Interior Point Optimization algorithm. This combination offers a unique advantage by allowing users to manipulate displaced nodes within a defined coordination domain. Furthermore, this approach introduces the Interior...
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Nanotechnologia w architekturze – korzyści i problemy wynikające z zastosowania nanotechnologii w aspekcie cyklu życia budynku
PublicationDynamiczny rozwój technologii zawsze odgrywał ważną rolę w procesie kształtowania architektury. Postęp w dziedzinie inżynierii materiałowej już od Rewolucji Przemysłowej pozwalał na osiąganie co raz bardziej skomplikowanych i jednocześnie wytrzymałych konstrukcji budynków. Obecnie, w dziedzinie architektury, zaczyna pojawiać się pojęcie nanotechnologii, która pozwala zmieniać stosowane materiały w bardziej wydajne i odporne....
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Karolina Zielińska-Dąbkowska dr inż. arch.
PeopleKarolina M. Zielinska-Dabkowska, Ph.D., Eng. Arch., M. Arch., is an Assistant Professor at the Faculty of Architecture of Gdańsk University of Technology (GUT). In 2002, she completed her studies of Architecture and Urban Planning at Gdańsk University of Technology (Gdańsk Tech) and in 2004, Architectural Engineering at the University of Applied Sciences and Arts (HAWK) in Hildesheim, Germany. After graduation, she worked for several...
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Intra-operative biopsy in chronic sinusitis detects pathogenic Escherichia coli that carry fimG/H, fyuA and agn43 genes coding biofilm formation
PublicationThe aim of this study was to investigate whether or not surgical biopsy of sinus tissue in chronic sinusitis, not responsive to treatment, would detect E. coli. We intended to evaluate E. coli virulence genes, therefore dispute the causal role of such an unusual microorganism in chronic sinusitis, as well as consider effective pathogen-targeted therapy. Patients with E. coli isolated by intra-operative puncture biopsy were included...
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Highly Conserved Homotrimer Cavity Formed by the SARS-CoV-2 Spike Glycoprotein: A Novel Binding Site
PublicationAn important stage in severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) life cycle is the binding of the spike (S) protein to the angiotensin converting enzyme-2 (ACE2) host cell receptor. Therefore, to explore conserved features in spike protein dynamics and to identify potentially novel regions for drugging, we measured spike protein variability derived from 791 viral genomes and studied its properties by molecular...
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The Business Environment of Georgia and Ukraine: Approaches to a Comparative Analysis
PublicationThe formation of a favourable business environment and the intensification of entrepreneurial activity on this basis is one of the priorities of economic policy of governments around the world. The aim of this article is to conduct a comparative analysis of some of the characteristics of the business environment of Georgia and Ukraine. The theoretical basis of the study is the understanding of the business environment as a necessary...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublicationDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Are you a Strategic Thinker? Summer 21/22 - Nowy
e-Learning CoursesThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? Summer 22/23
e-Learning CoursesThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? WINTER 23/24
e-Learning CoursesThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? WINTER 24
e-Learning CoursesThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Are you a Strategic Thinker? SUMMER 23/24
e-Learning CoursesThe course explores strategic management choices along with the role of innovation in creating sustainable competitive advantage. It introduces frameworks and tools of strategic management (e.g. how to analyze organizations in their industry context and how to design and execute a coherent strategy). Concepts such as value creation, product diversification, clustering and open innovation will be explored to understand how entrepreneurs...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Dissecting gamma frequency activities during human memory processing
PublicationGamma frequency activity (30-150 Hz) is induced in cognitive tasks and is thought to reflect underlying neural processes. Gamma frequency activity can be recorded directly from the human brain using intracranial electrodes implanted in patients undergoing treatment for drug-resistant epilepsy. Previous studies have independently explored narrowband oscillations in the local field potential and broadband power increases. It is not...
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EM-Driven Size Reduction and Multi-Criterial Optimization of Broadband Circularly-Polarized Antennas Using Pareto Front Traversing and Design Extrapolation
PublicationMaintaining small size has become an important consideration in the design of contemporary antenna structures. In the case of broadband circularly polarized (CP) antennas, miniaturization is a challenging process due to the necessity of simultaneous handling of electrical and field properties (reflection, axial ratio, gain), as well as ensuring sufficient frequency range of operation, especially at the lower edge of the antenna...
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Performance of electrochemical immunoassays for clinical diagnostics of SARS-CoV-2 based on selective nucleocapsid N protein detection: Boron-doped diamond, gold and glassy carbon evaluation
PublicationThe 21st century has already brought us a plethora of new threats related to viruses that emerge in humans after zoonotic transmission or drastically change their geographic distribution or prevalence. Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was first spotted at the end of 2019 to rapidly spread in southwest Asia and later cause a global pandemic, which paralyzes the world since then. We have designed novel...
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Sub-national structures matter when evaluating physical activity promotion: Lessons from Germany
PublicationBackground Public policies are increasingly acknowledged as important part of promoting physical activity (PA). However, especially in states with sub-national administrative structures such as Germany, national and sub-national approaches differ considerably. In Germany, sport for all (SfA) promotion is mostly organized at sub-national level, which is usually not covered in national evaluations. Knowledge of these structures helps...
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XXVI Wieczór z Ekonomią –
EventsW ramach Jean Monnet Lectures gościem prof. Piotra Dominiaka będzie dr hab. Katarzyna Górak-Sosnowska ze Szkoły Głównej Handlowej w Warszawie.
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Types of Markov Fields and Tilings
PublicationThe method of types is one of the most popular techniques in information theory and combinatorics. However, thus far the method has been mostly applied to one-dimensional Markov processes, and it has not been thoroughly studied for general Markov fields. Markov fields over a finite alphabet of size m ≥ 2 can be viewed as models for multi-dimensional systems with local interactions. The locality of these interactions is represented...
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Opracowanie nowych metodyk oznaczania związków bioaktywnych i zapachowych w próbkach owoców miechunki peruwiańskiej (Physalis peruviana) oraz innych "superowoców" jako narzędzi do oceny ich walorów zdrowotnych i sensorycznych.
PublicationGlobalizacja światowych rynków żywności umożliwia dostęp do nawet najbardziej egzotycznych owoców, które są wykorzystywane w celu wzbogacenia ludzkiej diety nowymi smakami i jednocześnie dostarczają wielu prozdrowotnych składników. Termin „superowoce” zaczęto stosować jako nowe podejście marketingowe do wspierania popytu rzadkich i mało znanych owoców. Jednakże wzrost popularności prozdrowotnej siły superowoców zależy nie tylko...
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Wpływ cyfrowej komunikacji marketingowej na angażowanie się w markę i współtworzenie jej wartości przez młodych konsumentów
PublicationGłównym celem badań jest identyfikacja czynników i powiązań istotnych w procesie pozytywnego odziaływania komunikacji marketingowej online na angażowanie się młodych konsumentów w markę, a następnie ponawianie przez nich zakupów oraz współtworzenie wartości marek. W przeprowadzonym badaniu zdecydowano się na wykorzystanie paradygmatu pragmatycznego, gdyż pozwala on łączyć metody badawcze, strategie, techniki i procedury charakterystyczne...
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New Unsymmetrical Bisacridine Derivatives Noncovalently Attached to Quaternary Quantum Dots Improve Cancer Therapy by Enhancing Cytotoxicity toward Cancer Cells and Protecting Normal Cells
PublicationThe use of nanoparticles for the controlled drug delivery to cells has emerged as a good alternative to traditional systemic delivery. Quantum dots (QDs) offer potentially invaluable societal benefits such as drug targeting and in vivo biomedical imaging. In contrast, QDs may also pose risks to human health and the environment under certain conditions. Here, we demonstrated that unique combination of nanocrystals core components...
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Rynek pracy w Polsce.
PublicationW pracy przeprowadzona jest analiza wskaźników bezrobocia w Polsce w latach 1990-2003. Bezrobocie rozpatrywane jest również w układzie regionalnym i z punktu widzenia wykształcenia.