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Search results for: CORPORATE BRANDS
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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IEEE International Workshop on Future Trends of Distributed Computing Systems
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Dynamic Bankruptcy Prediction Models for European Enterprises
PublicationThis manuscript is devoted to the issue of forecasting corporate bankruptcy. Determining a firm’s bankruptcy risk is one of the most interesting topics for investors and decision-makers. The aim of the paper is to develop and to evaluate dynamic bankruptcy prediction models for European enterprises. To conduct this objective, four forecasting models are developed with the use of four different methods—fuzzy sets, recurrent and...
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Beata Krawczyk-Bryłka dr
PeoplePsycholog, doktor nauk humanistycznych w dziedzinie zarządzania, adiunkt w Katedrze przedsiębiorczości. 2018 - 2021: Kierownik projektu NCN: „Efektuacyjny model zespołu przedsiębiorczego. Jak działają przedsiębiorcze zespoły odnoszące sukces" od 2016: Quality Standards Lead filaru People management & personal development na studiach MBA Politechniki Gdańskiej 2008 – 2012: Prodziekan ds kształcenia Wzydziału Zarządzania i Ekonomii...
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Designing a high-sensitivity dual-band nano-biosensor based on petahertz MTMs to provide a perfect absorber for early-stage non-melanoma skin cancer diagnostic
PublicationThe purpose of this study is development of a novel high-performance low-Petahertz (PHz) biosensor for non-melanoma skin cancer (NMSC) diagnosis. The presented device is designed to work within a microwave imaging regime, which is a promising alternative to conventional diagnostic methods such as visual examination, dermoscopy, and biopsy. The suggested biosensor incorporates a dual-band perfect absorber (operating bands at 0.909...
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Wojciech Wyrzykowski dr hab.
PeopleWojciech Wyrzykowski is an employee of the Department of Finance at the Faculty of Management and Economics of the Gdańsk University of Technology. He is the author of 70 scientific publications, including 5 monographs, and co-author of 7 monographs. The most important of them reflecting the author's scientific interests include: Tax conditions for the development of entrepreneurship in Poland, Taxes in Poland - outline of the...
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Anharmonic Infrared Spectroscopy through the Fourier Transform of Time Correlation Function Formalism in ONETEP
PublicationDensity functional theory molecular dynamics (DFT-MD) provides an efficient framework for accurately computing several types of spectra. The major benefit of DFTMD approaches lies in the ability to naturally take into account the effects of temperature and anharmonicity, without having to introduce any ad hoc or a posteriori corrections. Consequently, computational spectroscopy based on DFT-MD approaches plays a pivotal role in...
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Jacek Krenz dr hab. inż. arch.
PeopleJacek Krenz, born in 1948 in Poznań, Poland, is an academic architect and painter. He is a professor at Gdańsk University of Technology, Faculty of Architecture, taught also at University of Fine Arts in Poznań – both in Poland – and at Universidade da Beira Interior in Covilhã, Portugal. Charter member of The Polish Watercolour Society. He is a co-founder of the Wdzydze Artists’ Village in Kaszuby, Poland, where he works in his...
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Nuclear Magnetic Resonance Metabolomics Reveals Qualitative and Quantitative Differences in the Composition of Human Breast Milk and Milk Formulas
PublicationCommercial formula milk (FM) constitutes the best alternative to fulfill the nutritional requirements of infants when breastfeeding is precluded. Here, we present the comparative study of polar metabolite composition of human breast milk (HBM) and seven different brands of FM by nuclear magnetic resonance spectroscopy. The results of the multivariate data analysis exposed qualitative and quantitative differences between HBM and...
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Numerical modelling of POC dynamics in the southern Baltic under possible future conditions determined by nutrients, light and temperature**The study was financially supported by the Polish Ministry of Science and Higher Education (grants: NN305 111636 and NN306 404338) and Baltic-C – the BONUS funded project.
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Sylwester Kaczmarek dr hab. inż.
PeopleSylwester Kaczmarek received his M.Sc in electronics engineering, Ph.D. and D.Sc. in switching and teletraffic science from the Gdansk University of Technology, Gdansk, Poland, in 1972, 1981 and 1994, respectively. His research interests include: IP QoS and GMPLS and SDN networks, switching, QoS routing, teletraffic, multimedia services and quality of services. Currently, his research is focused on developing and applicability...
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Marcin Włoch dr inż.
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CSR and small business from the international and national perspective
PublicationCorporate and social responsibility is nowadays quite a popular topic among large companies but thanks to numerous popularization activities undertaken by national and international institutions, also small entrepreneurs become more and more interested in exploring this fairly new approach. This paper outlines the main differences between the implementation of the CSR approach in large companies and in SMEs, which are not able...
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Number of individual clients who have signed an agreement enabling the use of internet banking (2017)
Open Research DataThe data show that at the end of 2017, 32.5 million people in Poland had the opportunity to use internet banking, i.e. signed an agreement enabling the use of internet banking. It is worth noting, however, that the so-called passive users - people who have access, but do not have to log into their account via an internet connection.
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Krystyna Kowalik-Bańczyk dr hab.
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O MNIEJ LUB BARDZIEJ SŁODKIM CUKRZE, CZYLI KILKA UWAG O ODPOWIEDZIALNOŚCI SPOŁECZNEJ FIRM RODZINNYCH I PRZEDSIĘBIORSTW SPOŁECZNYCH
PublicationW artykule, przyjmując za punkt wyjścia teorię interesariuszy Freemana, autorki podjęły się refleksji na temat specyfiki odpowiedzialności społecznej firm rodzinnych i przedsiębiorstw społecznych. Przedsiębiorstwa społeczne, uznawane są powszechnie za ucieleśnienie pełnej, wręcz doskonałej formy odpowiedzialności społecznej. Z kolei przedsiębiorstwa rodzinne, charakteryzują się szczególną paletą interesariuszy oraz specyficznymi...
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublicationObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Dedicated power supply subsystem for ultra-low noise preamplifiers
PublicationIn field of electronics there is need for low-noise amplifiers. Noise have the most important influence on analog circuits. Therefore exist necessity to develop new ultra-low noise power supplies, which can cooperate with specified amplifiers and preamplifiers. It is very common that professional power supplies are very expensive and still have disadvantages. This paper proposes simple and inexpensive solution, which fulfill specific...
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The Factors Affecting Group Identity of Cluster Structures
PublicationThe paper provides a new approach to cluster analysis, basing on a sociologically rooted concept of identity. The authors state that identity in cluster structures is formed by two main groups of factors – uncontrollable or slightly controllable factors (identity mix) and factors that can be fully controlled by a cluster initiative (corporate identity mix). It means that the cluster coordinator is able to consciously build the...
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Designing digital displays and interactive media in today’s cities by night. Do we know enough about attracting attention to do so?
PublicationWith the huge transformation in the development of digital screen technology and its consistently decreasing cost, digital billboards are progressively replacing traditional static, two-dimensional poster advertisements in our cities1. Previously, due to the substantial expenditure involved, they were only available to major international brands with vast promotional resources to build their brand fame. Today, however, they are...
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Comprehensive thermodynamic analysis of steam storage in a steam cycle in a different regime of work: A zero-dimensional and three-dimensional approach
PublicationDue to the current trends aiming to reduce carbon dioxide emissions by increasing the use of renewable energy sources, changes are required in the operation of coal-fired steam units. The unstable nature of renewable energy sources, depending on weather conditions, means that the amount of energy produced varies and is not always in line with peak demand. To ensure the security and stability of energy supplies in the energy system,...
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Striving for spatial energy efficiency in dwelling complexes. Kształtowanie przestrzennej efektywności energetycznej w zespołach zabudowy mieszkaniowej.
PublicationThe main aim of this article was to discover the key characteristics in shaping most rewarded eco- district complexes built respectively in temperate climate zone in respect to spatial energy efficiency and resilience principles. It was done through careful case studies, comparative analysis and juxtaposition of critical parameters related to spatial energy efficiency and resilience in chosen representative dwelling complexes....
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Joanna Rymaszewska prof. dr hab. n. med.
PeopleCV Joanna Rymaszewska Wroclaw University of Science and Technology, Wroclaw, Poland +48 601 98 26 24, joanna.rymaszewska@pwr.edu.pl orcid.org/0000-0001-8985-3592 2023 → Professor of Wroclaw University of Science and Technology (WUST), Poland 2011 → 2023 Professor of Wroclaw Medical University (WMU), PL 2016 → 2022 Head of the Department of Psychiatry, Wroclaw Medical University 2016 → 2022 Head of the Clinic of Psychiatry,...
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublicationGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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Data from the survey on the cooperation of entrepreneurs with the Gdańsk University of Technology in the field of student apprenticeship programs or internships
Open Research DataThe dataset includes data from the survey on the cooperation of entrepreneurs with the Gdańsk University of Technology (GUT). The survey was conducted in 2017. The research sample included 102 respondents representing various firms from Pomeranian Voivodship. The study concerned i.a. opinions on cooperation with the GUT in the field of student apprenticeships...
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WYBRANE ZAGADNIENIA ENERGETYKI JĄDROWEJ [2023/24]
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Ireneusz Kreja dr hab. inż.
PeopleGraduated from the mathematical class at the Nicolaus Copernicus High School in Gdańsk (1974). Master of Sciences in Civil Engineering after studies at Gdansk University of Technology (GUT), Poland (1974-1979). Since 1979 became an employee of the GUT. In 1989 earned a Ph.D. degree in Civil Engineering (with grade "Summa cum Laude") from the GUT. In 2008 obtained a D. Sc. (Habilitation) degree in Civil Engineering (with grade...
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Ambient vibrations - footbridge over the Kolibkowski Stream in Gdynia, span P2
Open Research DataAmbient vibration tests carried out on the P2 span of the footbridge over the Kolibkowski Stream. The research was carried out using a set of 14 acceleration sensors - MEMS accelerometers TE 4332M3-002 and TE 4312M3-002, which allowed for simultaneous measurement and recording of 20 acceleration channels. These sensors are characterized by a natural...
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Ambient vibrations - footbridge over the Kolibkowski Stream in Gdynia, span P3
Open Research DataAmbient vibration tests carried out on the P3 span of the footbridge over the Kolibkowski Stream. The research was carried out using a set of 14 acceleration sensors - MEMS accelerometers TE 4332M3-002 and TE 4312M3-002, which allowed for simultaneous measurement and recording of 20 acceleration channels. These sensors are characterized by a natural...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Zarządzanie produktem w branży IT 2022/2023
e-Learning CoursesCel kursu: Rozwój umiejętności z zakresu tworzenia innowacyjnych produktów, wprowadzania ich na rynek, analizy odpowiedzi rynku i zarządzania produktem.
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Zarządzanie produktem w branży IT 2023/2024
e-Learning CoursesCel kursu: Rozwój umiejętności z zakresu tworzenia innowacyjnych produktów, wprowadzania ich na rynek, analizy odpowiedzi rynku i zarządzania produktem.
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Tomasz Dziubich dr inż.
PeopleScientific projects and grants Internet platform for data integration and collaboration of medical research teams for the stroke treatment centers 2013 - 2016 MAYDAY EURO 2012 Supercomputer Platform for Context Analysis of Data Streams in Identification of Specified Objects or Hazardous Events – task 4.2 (Development of algorithms and applications supporting medical diagnosis), 2008-2012 Other GrandPrix on trade show ...
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An investigation on the role of GMA grafting degree on the efficiency of PET/PP-g-GMA reactive blending: morphology and mechanical properties
PublicationGlycidyl methacrylate (GMA) has been grafted on polypropylene (PP) with the aid of styrene (St) comonomer, by changing dicumyl peroxide initiator content, GMA level, and St concentration. The performance of the resulting PP-g-GMA reactive material towards static and dynamic mechanical properties of poly (ethylene terephthalate) (PET) was monitored in terms of grafting reaction variables and compatibilizer content. Fourier transform...
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Justyna Kujawska dr
PeopleDr Justyna Kujawska jest pracownikiem Katedry Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Jej zainteresowania naukowe obejmują szeroko rozumianą rachunkowość i rachunek koszów w ochronie zdrowia oraz finansowanie ochrony zdrowia. Jest autorem lub współautorem ponad 50 publikacji naukowych. Prowadzone przedmioty Rachunkowość zarządcza Rachunkowość zarządcza Analiza finansowa Tematy prac dyplomowych Rachunek...
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Micoroalgae bloom detected in Southern Baltic Sea on 25.07.2014
Open Research DataThe GeoTIFF image presents detected microalgae bloom observed in the Baltic Sea on 25.07.2014. The image has been obtained from the raw AVHRR sensor bands 1 (0.58-0.68 μm) and 2 (0.725-1.0 μm). The resulting single-band raster has been masked to remove all pixels outside of the Baltic Sea region. Pixel values between -0.2 and -0.23 depict progressively...
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Broadband/Dual-band Metal-Mountable UHF RFID Tag Antennas: A Systematic Review. Taxonomy Analysis, Standards of Seamless RFID System Operation, Supporting IoT implementations, Recommendations and Future Directions
PublicationThe employment of broadband/dual-band ultra-high frequency (UHF) radio frequency identification (RFID) tag antennas contributes to the growth of RFID technology, with many potential implications, such as the increase of international trade, and reducing costs thereof. This study presents all reported articles on RFID tags for metal objects that can work seamlessly across different countries. Moreover, it addresses all available...
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Copper(II) complexes with substituted imidazole and chlorido ligands: X-ray, UV-Vis, magnetic and EPR studies and chemotherapeutic potential
PublicationCrystal structures, UV-Vis and EPR spectra and magnetic properties of four copper(II) complexes with chloride anions and 4-methylimidazole, 2-ethylimidazole, 2-isopropylimidazole or 2-ethyl-4-methylimidazole are described. In the solid state three of the complexes are mononuclear and one complex with 2-ethylimidazole is binuclear with bridging chlorido ions. UV-Vis spectra of the methanolic solutions of the complexes show LMCT...
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Relations between the domination parameters and the chromatic index of a graph
PublicationIn this paper we show bounds for the sum and the product of the domination parameters and the chromatic index of a graph. We alsopresent some families of graphs for which these bounds are achieved.
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Transient detection for speech coding applications
PublicationSignal quality in speech codecs may be improved by selecting transients from speech signal and encoding them using a suitable method. This paper presents an algorithm for transient detection in speech signal. This algorithm operates in several frequency bands. Transient detection functions are calculated from energy measured in short frames of the signal. The final selection of transient frames is based on results of detection...
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Raman spectroscopic investigation of blood and related materials
PublicationThis paper reports preliminary studies on use of Raman spectroscopy for investigation of blood. High quality blood spectra were recorded in-vitro with excitation wavelengths of 830 nm. Because of complex composition of the blood as well as by light attenuation and scattering in the tissues, spectra set up from wide, low-intensive Raman bands and intensive optical background. To get information about origin of bands in Raman spectra...
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Diagnostyka wibracyjna obiektów mostowych z zastosowaniem czujników rotacji
PublicationW pracy przedstawiono aktualizację parametrów na podstawie częstotliwości i postaci drgań własnych przy użyciu iteracyjnej procedury bazującej na macierzy wrażliwości z wykorzystaniem pomiarów rotacyjnych i translacyjnych stopni swobody. Zagadnienia zawarte w pracy koncertują się na aktualizacji parametrów modelu MES. W rozprawie zaproponowano 12 autorskich indeksów oraz autorskie definicje macierzy wag w 8 wariantach. Dokonano...
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Ocena komfortu pieszego na kładkach. Case study
PublicationTrend w projektowaniu nowych kładek dla pieszych wymaga, aby były one coraz bardziej „wyszukane” i lekkie. Bardzo często jednak z tego powodu obiekty te mają pierwszą częstotliwość giętną pomostu zbliżoną do wymuszenia chodem pieszego. W niniejszej pracy przedstawiono trzy konstrukcje kładek dla pieszych. Każda z nich znalazła się w innej grupie narażenia na wystąpienie drgań rezonansowych, z uwagi na pierwszą częstotliwość drgań...
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Influence of Fragment Size on the Time and Temperature of Ethylene Vinyl Acetate Lamination Decomposition in the Photovoltaic Module Recycling Process
PublicationPhotovoltaics is a commercially available and reliable technology with significant potential for long-term growth in nearly all global regions. Several research institutes and companies are working on recycling concepts for thin film modules and modules with crystalline cells. The establishment of recycling and reuse technologies appropriate and applicable to all photovoltaics (PV) modules is a key issue to be addressed as part...
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CSR education in Poland- current situation and future challenges
PublicationThe importance of corporate social responsibility (CSR) in nowadays business reality is constantly growing thanks to many factors, including the important promotional effort at all possible authorities levels and increasing educational effort of universities and in particular of business schools. Since there is no commonly accepted guideline/curriculum/content of social responsibility (SR) education, business schools at higher...
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Coffee silverskin as a potential bio-based antioxidant for polymer materials: Brief review
PublicationCoffee silverskin is one of the by-products generated by the coffee industry. Although it is not the most burdensome one, because it stands only for ~4.2 wt % of coffee, it seems like an auspicious raw material for industrial processes. Coffee silverskin is characterized by a relatively low moisture content of ~5–7%, so it often does not require quite energy-consuming drying processes. The chemical composition of coffee silverskin,...
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Ewa Głowińska dr inż.
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Mobile operators at war: opinion mining and sentiment analysis on social media
PublicationConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
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On the lower smoothing bound in identification of time-varying systems
PublicationIn certain applications of nonstationary system identification the model-based decisions can be postponed, i.e. executed with a delay. This allows one to incorporate in the identification process not only the currently available information, but also a number of ''future'' data points. The resulting estimation schemes, which involve smoothing, are not causal. Assuming that the infinite observation history is available, the paper...
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Towards Agile Development of Critical Software
PublicationThe paper presents a case study aiming at collecting opinions of software en-gineers on the risks related to integration of agile practices to safety-critical software development projects. The study has been performed within the scope of our research targetting at providing critical software developers with a comprehensive solution allowing to incorporate agile practices into software development process while still being conformant...