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Wyniki wyszukiwania dla: MARKET
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Kształtowanie relacji między pracownikami hotelu a klientami na przykładzie Grupy Hotelowej Orbis
PublikacjaW artykule przedstawiono proces budowania relacji z klientami hotelu. W ramach tego procesu wyodrębniono dwa etapy: pozyskiwania klienta i budowania relacji wyższego stopnia. W odniesieniu do każdego z etapów, przeanalizowano wykorzystywane instrumenty marketingowe i wskazano na konkretne działania podejmowane w ich zakresie. Podmiotem podjętego zagadnienia jest Grupa Hotelowa Orbis.
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublikacjaIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Conflict handling in small firms’ foreign business relationships
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies
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Customer Engagement Consequences for Firms
PublikacjaPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Osoby starsze wobec innowacyjnych form świadczenia usług ubezpieczeniowych
PublikacjaPrzedmiotem zainteresowania badawczego w niniejszym tekście są usługi ubezpieczeniowe świadczone z wykorzystaniem innowacyjnych środków komunikacji: Internetu lub telefonu. W artykule skoncentrowano się na osobach powyżej 50 roku życia, szczególnie narażonych na zjawisko wykluczenia cyfrowego. Na podstawie przeglądu literatury sformułowano hipotezę badawczą: Cechy społeczno – demograficzne osób powyżej 50 roku życia wpływają na ich...
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Zarządzanie łańcuchem dostaw - partnerstwo w handlu
PublikacjaW pracy przedstawiono nowe zależności w handlu między dostawcą a detalistą. Szczególną uwagę poświęcono budowaniu relacji partnerskich w łańcuchu dostaw m.in. przez zastosowanie koncepcji ECR oraz systemów EDI. Przedstawiono również przykład wykorzystania powyższych teorii przez firmę Geant Polska.
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Rozwiązania kooperacyjne jako kryterium klasyfikacji produktów przemysłowych
PublikacjaW pracy omówiono pojęcie i cechy charakterystyczne produktu i rynku przemysłowego, scharakteryzowano klasyfikacje produktów przemysłowych, wskazano różnice między komponentami kooperacyjnymi i komponentami standardowymi, jak też różnice powiązań rynkowych wytwarzających je przedsiębiorstw. Przedstawiono korzyści klasyfikacji produktów przemysłowych oraz wnioski.
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Rynek pracy w Polsce.
PublikacjaW pracy przeprowadzona jest analiza wskaźników bezrobocia w Polsce w latach 1990-2003. Bezrobocie rozpatrywane jest również w układzie regionalnym i z punktu widzenia wykształcenia.
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Ocena wybranych programów lojalnościowych Grupy Hotelowej Orbis
PublikacjaW artykule dokonano analizy i oceny wybranych programów lojalnościowych stosowanych przez Grupę Hotelową Orbis. Na początku przedstawiono główne założenia dotyczące programu lojalnościowego. Następnie zaprezentowano trzy programy lojalnościowe poddane analizie. Przedstawiono nazwę programu, jego formę, marki hoteli go stosujące, korzyści dla uczestników oraz uwagi dotyczące programu. Kolejnym etapem była ocena rozpatrywanych programów....
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Pojęcie wartości jako fundament budowania relacji rynkowych
PublikacjaW artykule przedstawiono pojęcie wartości, coraz szerzej funkcjonujące zarówno w literaturze, jak i praktyce. Pokazano różne podejścia i nurty badań zajmujące się wartością. Skupiono się jednak na wartości jako na pojęciu będącym podstawą budowania relacji rynkowych. Przedstawiono model zarządzania wartością relacji, a także zwrócono uwagę na szczególne znaczenie współtworzenia wartości.
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Związek pomiędzy jakością informacji rynkowych a sukcesem tworzenia nowych produktów
PublikacjaWyniki badania empirycznego przeprowadzonego wśród krajowych przedsiębiorstw wysokiej techniki wskazują, że jakość informacji rynkowych wykorzystywanych w rozwoju nowych produktów stanowi istotną determinantę sukcesu tego rozwoju. Na jakość tę złożyły się takie cechy jak: wiarygodność, przydatność, aktualność i kompletność informacji. W świetle rezultatów podjętego badania, każda z tych cech jest istotnie, pozytywnie powiązana...
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Zarządzanie relacjami z klientami a przewaga konkurencyjna
PublikacjaW artykule poruszono kluczowe kwestie związane z rynkową koncepcją marketingu relacji w kontekście Customer Relationship Management. Właściwe stosowanie odpowiednio dobranego systemu CRM ukazano jako metodę uzyskiwania przewagi konkurencyjnej.
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Pomiar lojalności klientów - wybrane wskaźniki
PublikacjaSytuacja na rynkach sprawia, że konieczne jest konkurowanie poprzez dbałość o satysfakcję i lojalność klientów. Wymaga to od przedsiębiorstw podejmowania wielu działań, ale także monitorowania ich rezultatów. Celem artykułu jest przedstawienie wybranych metod mierzenia lojalności klientów. Skoncentrowano się na wskaźnikach satysfakcji takich jak CSI, ACSI, EPSI, a także wskaźnikach lojalności, ujmujących różne aspekty tego zjawiska...
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10Kin1day: A Bottom-Up Neuroimaging Initiative
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10Kin1day: A bottom-up neuroimaging initiative
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Short-Term Price Reaction to Filing for Bankruptcy and Restructuring Proceedings—The Case of Poland
PublikacjaThis study aims to check market reaction to filing for bankruptcy and restructuring proceedings and to verify the short-term effect of a price reversal in the Polish market in the years 2004–2019. The research was conducted by dividing the analysed companies according to the procedure (bankruptcy and restructuring) and market (the main market and the NewConnect market). The research methodology used in the study is the event analysis...
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Electricity Supplier Switching Process in Poland – a Process Based on the General Distribution Agreement
PublikacjaPoland, as a Member State of the European Union, is committed to respect the common rules on the electricity market, among other things. One of the most important examples of these regulations is the perception of energy as a commodity subject to competitive market mechanisms. Competitive processes introduced in the national electricity market enable energy consumers, i.a., choice of electricity supplier under the TPA formula....
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Property sustainable value versus highest and best use analyzes
PublikacjaThis article proposes the possibility of applying fuzzy logic theory to perform the tasks of determining the market value of agricultural lands. These tasks are of a multi‐criteria character, as multiple factors are taken into consideration during the land value valuation process. The market value of agricultural land plots, calculated using fuzzy logic methods, can provide a basis for further use in the processes that are directly...
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The innovations services in Scania company
PublikacjaThis chapter shows us the service innovations in Scania company. Current research were based on actual situation on market and were supported by tools which help to generate innovative ideas. The new product will not only benefit the company and its clients, but also improve the situation on the market.
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COMPLEXITY OF INNOVATIVE FINANCIAL PRODUCTS: THE CASE OF SYNTHETIC EXCHANGE TRADED FUNDS IN EUROPE
PublikacjaThe aim of the text is the presentation of the most important categories of exchange traded funds (ETFs) – physical and synthetic ones. A theoretical part of the text includes an overview of the main features of ETFs, the presentation of differences between physical and synthetic funds and the main risks posed by both types to their users and the whole financial systems. An empirical part focuses on the European market. Time span...
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The publication of the European Commission's guidelines in an official language of a new Member State as a condition for their application.Case comment to the order of the Polish Supreme Court of 3 September 2009 (Ref. No. III SK 16/09) to refer a preliminary question to the Court of Justice of the European Union (C-410/99 Polska Telefonia Cyfrowa sp. z o.o. v Prezes Urzędu Komunikacji Elektronicznej)
PublikacjaThe case comment concentrates on two issues. In the first place, it contains an analysis of the legal character of the European Commission Guidelines on market analysis and the assessment of significant market power under the Community regulatory framework for electronic communications networks and services. Secondly, it analyses the consequences of the lack of publication of those Guidelines in Polishlanguage in the Official Journal...
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Structure of the US investment company industry over the period 2000 to 2017: substitution analysis
PublikacjaOver the last years the investment company industry has undergone deep transformation in the majority of the most advanced economies, including the United States. Traditional investment companies, such as mutual funds, have lost their market share to innovative exchange-traded funds (ETFs). The main distinctive features of ETFs are listing and trading in their units on the stock exchanges as well as lower costs for investors. The...
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Discrimination of workers aged 55+ in companies in Poland
PublikacjaThe problem of discrimination on the grounds of age in the workplace is particularly topical not only in Poland but also in Europe as a whole. The paper presents the essence of the discrimination and its most common manifestations. The results of own research on the youngPoles' perception of the discrimination on grounds of age in the workplace, intergenerational competition in the labour market and some of the factors shaping...
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International trade and containerization - certain trends after the financial crisis of 2007-2008
PublikacjaThe following article presents the situation on international trade and the global maritime container transport market after the financial crisis of 2007-2008. In the first part the author focuses on describing the specifics of containerization in global trade. The following parts include characteristic of container terminal operators and shipping lines. Finally, significant changes in the global container handling market after...
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Continuous learning as a method of raising qualifications – the perspective of workers, employers and training organizations
PublikacjaContinuous learning is discussed in strategic documents of Poland and the European Union. In Poland, the idea of continuous learning is not very popular. However, in the context of strong competition in the labour market and the progressive globalization processes, the skills issue takes on new meaning — both for employees and employers. In order to adapt skills to labour market needs it is necessary to conduct adequate studies...
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Hedging Strategies of Derivatives Instruments for Commodity Trading Entities
PublikacjaHedging as an outcome of risk management arises to account several questions. Mentioned aspect of size of the hedging is one of them. Latter questioning refers to whether producer of manufacturer are willing to secure entire exposure, when the hedging should start, now or later in the future, what is the vision on market like direction of market, time of interest, magnitude of exposure, what would be the preferred instruments of...
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Exchange-traded products in Germany: development and substitution of exchange-traded funds, exchange-traded commodities and exchange-traded notes.
PublikacjaResearch background: Exchange-traded products (ETPs) are one of the most rapidly growing categories of financial products. Their fast development has been boosted by innovative features. Three main categories of ETPs are exchange-traded funds (ETFs), exchange-traded commodities (ETCs) and exchange-traded notes (ETNs). ETCs and ETNs remain least known, even though their number on some stock exchanges is high. In Europe, Germany...
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Delivery of Ancillary Services in Distribution Power Systems
PublikacjaOne of the technical and organizational challenges the power system faces in deregulated market conditions is to organize an ancillary services market. The growing share of distributed generation of variable (intermittent) energy sources and a change in the market position of consumers, causes the demand for distributed delivery of ancillary services. For this purpose, it is sought to use the ability of the regulatory measures:...
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Evaluation of Machine Learning Methods for the Experimental Classification and Clustering of Higher Education Institutions
PublikacjaHigher education institutions have a big impact on the future of skills supplied on the labour market. It means that depending on the changes in labour market, higher education institutions are making changes to fields of study or adding new ones to fulfil the demand on labour market. The significant changes on labour market caused by digital transformation, resulted in new jobs and new skills. Because of the necessity of computer...
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The Impact of a New Product’s Novelty and Meaningfulness on its Commercial Performance
Publikacjas new product development (NPD) process encompasses creative actions, so a new product is characterized by two essential dimensions used to describe any creative output – namely novelty and meaningfulness. Therefore, businesses are faced with the questions to what extent and under what market conditions to develop each of these dimensions in order to obtain high new product commercial performance. Based on gaps indentified in the...
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The International Mercury Cartel, 1928–1954: Controlling Global Supply
PublikacjaThis article describes the features of the international mercury marketduringthe firsthalfofthetwentiethcentury.Itanalyzes the various market agreements made, their effectiveness, and their consequences. The period studied is little understood, although it was one in which mercury production greatly increased. It was also one that saw persistent efforts at market manipulation, owing to a series of agreements between Spanish and...
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The impact of ICTs on women’s economic empowerment
PublikacjaIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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The Impact of ICTs on Women’s Economic Empowerment
PublikacjaIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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lLmondo globale
PublikacjaLo globalizzazione e i BRICS - Lo svilu the economic development of East Asia- The commodities market
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The Touristification of Italian Historic City Centres: The Lesson for Central Europe about the Airbnb Eruption
PublikacjaThe unparalleled scale of the recent growth in tourism – the rise of the number of temporary visitors – could not have emerged without the impact on other socio‑economic aspects, namely, a change on the part of the destinations. Especially historic city centres are vulnerable to such an impact that could be manifested through diverse transformations of public space usage, housing market economics, availability of services, employment...
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Seaport equipment and facilities. An offer for today, an investment for the future
PublikacjaIn order to meet customers' requirements and to adapt to the changing market, producers of port equipment try to provide more and more automated solutions containing future-oriented options.
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The accuracy of alternative stock valuation methods – the case of the Warsaw Stock Exchange
PublikacjaThe main aim of this article is to examine the accuracy of different methods of share valuation used by Polish analysts in reports prepared in order to issue recommendations for companies listed on the Warsaw Stock Exchange. In the literature on the subject, the view which prevails is that the more sophisticated methods, i.e. those taking into account the discounting process, are characterised by higher valuation accuracy. However,...
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The influence of climate change on the life insurance in the EU: A panel data approach
PublikacjaThe financial sector, as one of the most sensitive economic sectors, is alert to all trends and changes in the environment. The aim of the article is to study the impact of climate change on the life insurance market using panel data from 28 countries of the European Union (EU) for the last 9 years. This study is based on a panel model, where the amount of premiums under life insurance contracts is defined as a function of the...
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Sectors in Poland - Patterns of Concentration
PublikacjaThe main aim of the paper presented below, is to analysefrom theoretical point of view market concentration as economicproblem. The authors come out of defining market concentration, theypresent basic concentration measures, and characterize sectors onPoland on that ground. In the empirical part, the authors haveanalysed patterns of concentration of 35 sectors in Poland in timeperiod 1997-2006. We draw on recently made available...
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Exchange-Traded Funds in Europe
PublikacjaExchange-Traded Funds in Europe provides a single point of reference on a diverse set of regional ETF markets, illuminating the roles ETFs can play in risk mitigation and speculation. Combining empirical data with models and case studies, the authors use diffusion models and panel/country-specific regressions—as well as graphical and descriptive analyses— to show how ETFs are more than conventional, passive investments. With new...
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Dependence of Housing Real Estate Prices on Inflation as One of the Most Important Factors: Poland’s Case
PublikacjaThe study aimed to examine the impact of inflation on the real estate market using Polish panel data for the last 13 years. It is based on a panel model, where price changes of one square meter of housing are determined as a function in changes of inflation, the central bank's base rate, dwellings built, as well as new mortgage loans. The quarterly dynamics of the average price of 1 square meter of housing in...
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Thermoplastic elastomer filaments and their application In 3D printig
PublikacjaThe paper provides an overview on the materials used in the 3D printing technology (the Polish and foreign market) with a particular focus on flexible filaments and their possible application in the industry. There are described the techniques of 3D printing and modern filaments available on the market. There is observed the increase of interest in the production of products from filaments based on thermoplastic elastomers (TPE),...
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Employment of University Graduates in the Era of Digitalization and Artificial Intelligence: Challenges and Prospects
PublikacjaDigital technologies are profoundly reshaping the labor market, causing structural shifts in the economy and altering the nature of work. These changes have significant implications for youth employment, exacerbating the issue of unemployment. This paper delves into the importance of graduate employment in contemporary society, with a particular focus on the influence of digital technologies and Artificial Intelligence. The authors...
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A European Multi Lake Survey dataset of environmental variables, phytoplankton pigments and cyanotoxins
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Factors influencing decisions to retire – case study of Poland
PublikacjaThe main objective of the article is to present the factors influencing the decisions of the Poles from the older age groups to withdraw from the labour market by retirement, or on the contrary – to remain economically active, also upon reaching the formal retirement age.
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Simulation of the Dynamics of Renewable Energy Sources with Energy Storage Systems
PublikacjaThe intermittency of renewable energy sources (RES) constitutes a challenge for effective power system control. Fossil-fuel-based units offering ancillary power services to meet the short-term power imbalance are a financial and environmental burden for the society. Energy storage systems (ESS) can be the solution in view of the electricity market development and growing environmental concern. The major questions are, in what circumstances...